Consumer Studies Nov 2022 MG Eng

Download as pdf or txt
Download as pdf or txt
You are on page 1of 19

GRAAD 12

NATIONAL
SENIOR CERTIFICATE

GRADE 12

CONSUMER STUDIES

NOVEMBER 2022

MARKING GUIDELINES

MARKS: 200

These marking guidelines consist of 19 pages.

Copyright reserved Please turn over


Consumer Studies 2 DBE/November 2022
NSC – Marking Guidelines

SECTION A: SHORT QUESTIONS

QUESTION 1

1.1.1 C Remembering, easy (Focus, p.169; Successful, p.190191) (1)

1.1.2 B Remembering, easy (Focus, p.163; Successful, p.181) (1)

1.1.3 D Understanding, moderate (Focus, p.167; Successful, p.185) (1)

1.1.4 B Remembering, easy (Focus, p.183; Successful, p.202) (1)

1.1.5 D Applying, easy (Focus, p.167168; Successful, p.184185) (1)

1.1.6 A Remembering, easy (Focus, p.77; Successful, p.91) (1)

1.1.7 B Understanding, easy (Focus, p.74; Successful, p.84) (1)

1.1.8 C Remembering, easy (Focus, p.77; Successful, p.87) (1)

1.1.9 A Remembering, easy (Focus, p.90; Successful, p.106) (1)

1.1.10 D Remembering, moderate (Focus, p.104; Successful,


p.124126) (1)

1.1.11 B Understanding, easy (Grade 11) (1)

1.1.12 C Understanding, moderate (Grade 11) (1)

1.1.13 D Understanding, moderate (Focus, p.134; Successful, p.155) (1)

1.1.14 A Remembering, easy (Focus, p.128; Successful, p.146) (1)

1.1.15 B Understanding, easy (Focus, p.138; Successful, p.155) (1)

1.1.16 C Remembering, easy (Focus, p.15; Successful, p.21) (1)

1.1.17 A Remembering, easy (Focus, p.17; Successful, p.23) (1)

1.1.18 A Understanding, easy (Focus, p.35; Successful, p.34) (1)

1.1.19 D Understanding, easy (Focus, p.24; Successful, p.25 ) (1)

1.1.20 B Remembering, moderate (Focus, p.16; Successful, p.22) (1)

Copyright reserved Please turn over


Consumer Studies 3 DBE/November 2022
NSC – Marking Guidelines

1.2 1.2.1 Phishing/ scam

1.2.2 Exemption clause

1.2.3 Stokvel/ (community) savings club

1.2.4 Unfair/ unreasonable business practice (4)


Remembering, easy (Focus, p.156-161; Successful, p.173-178)

1.3 1.3.1 C

1.3.2 A

1.3.3 D (3)
Understanding, moderate (Focus, p.49-51; Successful, p.50-55)

1.4 1.4.1 Antioxidants

1.4.2 Chemical preservatives

1.4.3 Stabilisers

1.4.4 Bleaches

1.4.5 Flavourants (5)


Remembering, easy (Focus, p.93-94; Successful, p.113-114)

1.5 B
E
F (Any order) (3)
Remembering, easy (Focus, p.118; Successful, p.137)

1.6 A
C
E
F
I (Any order) (5)
Understanding, easy (Focus, p.27-28; Successful, p.26)

TOTAL SECTION A: 40

Copyright reserved Please turn over


Consumer Studies 4 DBE/November 2022
NSC – Marking Guidelines

SECTION B: LONG QUESTIONS


QUESTION 2: THE CONSUMER
2.1 State TWO ways of calculating interest on credit agreements.

 Simple interest1
 Compound interest2 (2)
Remembering, easy (Focus, p.166; Successful, p.184)
2.2 Define the term grey goods/parallel imports.

Items that a manufacturer1 does not want sold in a particular country2 but
end up there through unofficial distribution channels.3

OR

Items that have been imported into a country through unofficial channels.4
They are not illegal5 as all the necessary duties have been paid.6 (3)
Remembering, easy (Focus, p.158; Successful, p.176)
2.3 State THREE ways in which consumers can save water when gardening.


Use grey water.1

Use water from the overflow pipe of the geyser.2

Use rainwater/ rainwater tanks/ borehole/ wellpoint.3

Plant indigenous/ water-wise plants that require less water.4

Group plants with similar water needs together. 5

Use mulches/ small rocks/ pebbles to retain water in the soil.6

Do not water the garden during the hottest part of the day/ do water early
in the morning/ late in the evening.7
 Do not water when it is windy.8
 Use a bucket/ watering can/ drip system instead of hosepipe/
sprinklers.9
 Do not water everyday/ only water two to three times a week.10 (3)
(Any 3)
Remembering, moderate (Focus, p.180-181; Successful, p.199)

2.4 Explain the following taxes.

2.4.1 VAT (Value-added tax)

 A certain percentage/ 15%1 added to the price of specified


goods and services that businesses sell.2
 All consumers pay VAT.3

OR

 A percentage/ 15% to the price charged4 for goods and services


at each stage of production.5
 All consumers pay VAT.6 (Any 2) (2)

Copyright reserved Please turn over


Consumer Studies 5 DBE/November 2022
NSC – Marking Guidelines

Remembering, moderate (Focus, p.164; Successful, p.181)

2.4.2 Excise duty (sin tax)

Tax is charged on the manufacturing/ sale1 of fast moving daily


consumables/ non-essential/ luxury items.2
Examples include alcohol/ tobacco/ cigarettes/ perfume/ petrol.3
(Any 2) (2)
Understanding, moderate (Focus, p.165; Successful, p.182)

2.5 State THREE ways of saving electricity when using a refrigerator.

 Allow air to circulate1 in the refrigerator.


 Do not overload2 the refrigerator.
 A full refrigerator uses less electricity than an empty refrigerator.3
 Allow hot food to cool4 before placing it in the refrigerator.
 Set the controls according to the season.5
 Do not open the door unnecessarily.6
 Make sure that the seal is intact/ not perished.7
 Do not place the refrigerator near the stove/ warm area8 in the house.
 Always leave space behind9 the refrigerator for air to circulate.
 Defrost10 the refrigerator regularly.
 Vacuum11 the coils regularly. (Any 3) (3)
Understanding, moderate (Focus, p.173-174; Successful, p.160)

2.6 Discuss what municipalities can do to reduce crime and make


communities safer to live in.

 Municipalities provide streetlights.1 if the area is lit/ it is not dark and


crime cannot take place/ people can see where to walk.2
 They provide firefighting services3 to put out fires immediately before
they spread and cause further damage.4
 Ensure that storm water drains/ manholes are covered5 to prevent
people falling into them/ so that rainwater can flow away.6
 Provide traffic police7 to control traffic and keep people safe on the
roads.8
 Ensure that the roads are repaired/ no potholes9 to prevent
accidents.10
 Cut down the trees and bushes11 so that there is no place for criminals
to hide.12
 Remove the rubbish13 to prevent people from getting sick/ criminals
hiding behind it.14
 Provide clean safe water15 for proper sanitation.16
 Repair damaged electrical wires17 to prevent accidents.18
 Repair sewage leaks19 for safety and hygienic purposes.20
 Maintain municipal buildings/ recreational facilities21 to ensure the
safety of the public.22 (Any 6) (6)
Applying, difficult (Focus, p.184; Successful, p.202)

Copyright reserved Please turn over


Consumer Studies 6 DBE/November 2022
NSC – Marking Guidelines

2.7 Explain how a tiered-level/multi-level marketing scheme works.

 A legal pyramid scheme.1


 A product is for sale2 using direct marketing.3
 The people doing the selling receive a portion of the funds generated
from the sales of the product.4
 The people selling, also recruit5 more people to sell for them.6 They
are
then able to also receive funds/ commission7 from the sales of the
people that they have recruited. (Any 3) (3)
Understanding, moderate (Focus, p.162; Successful, p.179)

2.8 2.8.1 Explain the term contract.

A contract is a legal agreement.1 between two people2 where one


party promises to do something in return for a valuable benefit3 of
some sort.
OR
A contract is an agreement.4 that is intended to create legal5
rights and duties between its parties.6 (Any 2) (2)
Remembering, easy (Focus, p.155; Successful, p.169)

2.8.2 Explain how the cooling-off period protected Ayanda when she
cancelled the alarm system contract.


Ayanda was approached through direct marketing/ transaction that
she did not start.1
 She has the right to cancel the contract/ reconsider her
purchase/ change her mind2 within five business/ working
days3 without a reason.4
 Ayanda cancelled the contract within three days5 before the
alarm system was installed.
 She may not be charged any penalty fees6 for the
cancellation, as she cancelled it within the cooling-off period.
(Any 3) (3)
Applying, moderate (Focus, p.157; Successful, p.173)

2.9 Discuss the advantages for the natural environment when using gas.

 Gas is the cleanest fossil fuel available1 and it causes less (air)
pollution.2
 Gas is more environmentally friendly than coal or oil/ less transport
required3 thus producing less carbon emissions.4
 Gas has a lower carbon footprint than electricity/ reduces the need for
mining resources such as coal5 (Any 3) (3)
Understanding, moderate (Focus, p.176; Successful, p.194-195)

Copyright reserved Please turn over


Consumer Studies 7 DBE/November 2022
NSC – Marking Guidelines

2.10 Describe the impact that increasing fuel prices have on consumers'
rights to satisfy their basic needs.

 The cost of transport to work/ school1 increases and consumers will


have less money2 to spend on satisfying basic needs/ buy food which
may lead to food insecurity.3
 Consumers may be forced to buy from local shops4 and goods may be
more expensive.5
 Raw materials for production of 6 food/ clothing will cost more.
 Transporting of products7 to retailers will cost more.
 As a result of the increase in the cost of raw materials/ products, retailers
will charge more on the selling price of products8 in order to make a
profit.9
 Consumers will pay more for basic products/ food/ clothing10 and will
have less disposable money.11
 Some consumers may not be able to afford bond repayments/ rent12
and will be forced to move.13
 People may take loans14 to satisfy their basic needs leading to more
debts.15
 If tenants cannot pay rent, owners of properties may not receive their
money16 and therefore may not be able to meet their basic needs.17
(Any 8) (8)
Analysing, difficult (Consumer Issues) (Focus, p.168; Successful, p.185)
[40]

Copyright reserved Please turn over


Consumer Studies 8 DBE/November 2022
NSC – Marking Guidelines

QUESTION 3: FOOD AND NUTRITION


3.1 Give THREE examples of foods that can be irradiated.
 Herbs1
 Spices2
 Fruits3
 Vegetables/ potatoes4
 Meat5
 Poultry6
 Fish7
 Honey8
 Cereals9
 Legumes10 (Any 3) (3)
Remembering, easy (Focus, p.105; Successful, p.127-128)
3.2 Explain the term food security.
The ability of individuals to obtain/ have access1 to sufficient/ adequate/
safe/ nutritious food2 on a day-to-day basis3 to be able to maintain an
active, healthy lifestyle.4 (Any 3) (3)
Remembering, easy (Focus, p.106; Successful, p.127-128)
3.3 Name THREE dietary causes of high blood pressure.
 Excessive salt/ sodium intake.1
 Being overweight/ obese/ high fat/ sugar intake/ low fibre intake.2
 Insufficient intake of dairy.3
 Insufficient intake of calcium.4
 Insufficient intake of fruit/ vegetables.5
 Insufficient intake of potassium.6
 Insufficient intake of magnesium.7
 Too much/ excessive alcohol.8 (Any 3) (3)
Remembering, easy (Focus, p.77; Successful, p.87)
3.4 Explain how the transmission of gastroenteritis can be prevented during
food preparation.

Do not handle food when having/ infected with gastro-enteritis.1

Wash/ prepare food with uncontaminated/ clean/ safe water.2

Use clean utensils/ apparatus/ counters/ work surfaces/ storage areas3
to prevent contamination.
 Food handlers should follow hygienic practices to avoid contamination:
Nails should be short and clean/ hair covered/ clean aprons.4
 Wash/ sanitise hands after using the toilet/ changing nappies/ before
handling food.5
 Food should be kept at the correct temperature6 to limit the growth of
harmful organisms.
 Keep raw meat/ eggs/ poultry/ fish away from other foods that will be
eaten raw.7
 Make sure food is cooked properly8 to destroy harmful organisms.
(Any 3) (3)
Remembering, moderate (Focus, p.86-88; Successful, p.109)

Copyright reserved Please turn over


Consumer Studies 9 DBE/November 2022
NSC – Marking Guidelines

3.5 Describe how atherosclerosis develops.

It is developed when arteries1 clog/ become narrow/ and close2 due to the
build-up of cholesterol/ other fatty substances/ plaque3 in the walls of the
arteries. (3)
Remembering, easy (Focus, p.74; Successful, p.83)

3.6 3.6.1 Name the ingredient that is present in the largest quantity in
the food item.

Peanuts1 (1)
Remembering, easy (Focus, p.97; Successful, p.118)

3.6.2 List the basic information that is NOT visible on the label
above.
 Name of the manufacturer1
 Address of the manufacturer2
 Storage instructions3
 Net content/ weight4
 Country of origin5
 Batch number6
 Price/ barcode7
 Sell-by/ best before/ production date8 (Any 4) (4)
Remembering, easy (Focus, p.97-98; Successful, p.118-119)

3.6.3 Explain the function of the emulsifier in the list of ingredients.

Mix foods/ oil and water/ liquid1 and prevent the separation of the
ingredients.2 They provide a consistent texture.3 (Any 2) (2)
Remembering, easy (Focus, p.93; Successful, p.113)

3.7 3.7.1 Identify the food–related health condition the doctor


diagnosed.

Anaemia1 (1)
Understanding, easy (Focus, p.76; Successful, p.91)

Copyright reserved Please turn over


Consumer Studies 10 DBE/November 2022
NSC – Marking Guidelines

3.7.2 Discuss reasons why the doctor prescribed the above plan for
Nancy.

Nancy has anaemia because she lacks iron/ Vitamin B12 in her
diet.1
 Fresh fruit/ orange juice are rich in vitamin C/ folic acid.2
Vitamin C will promote the absorption of iron.3
 Muesli contains iron4 and folic acid5 which helps in the
formation/ needed to produce haemoglobin/ red blood cells.6
 Eggs contain iron/ vitamin B127 which assists in the formation
of red blood cells.8
 Nancy will feel less tired9 if she follows the plan and this will
improve her health. (Any 5) (5)
Applying, moderate (Focus, p.76-77; Successful, p.91)

3.8 3.8.1 Justify why MENU B will be harmful to a person suffering from
coronary heart disease.

 Pork/ cream in the mushroom sauce/ bacon/ cheese contains


saturated fats.1
 Saturated fat causes the body to produce more/ retain LDL.2
 LDL (low-density lipoproteins) increases the blood cholesterol
levels3 causing the gradual narrowing/ clogging of the blood
vessels/ arteries.4 This will make the coronary heart disease
even worse. (4)
Analysing, difficult (Focus, p.74-75; Successful, p.83-85)

3.8.2 Discuss why MENU A is a healthier option for a person


suffering from high blood cholesterol levels.

 The fish is grilled, thus the minimum amount of fat1 is used.


 Fish contains mostly unsaturated fats/ (HDL) high-density
lipoprotein.2
 HDL gathers up excess blood cholesterol3 and transports it
to the liver where they are broken down to be excreted.4
 The fat in fish has omega-3 fatty acids5 that protects the
heart/ blood vessels.6
 Spinach/ strawberries contains fibre,7 which reduces the
build-up of blood cholesterol8 in the arteries, thus reducing
the risk of atherosclerosis.9
 Low-fat Feta cheese contains less saturated fats,10 than full-
fat Feta cheese.
 The fruit salad/ berries contain antioxidants11 that helps
prevent the harmful effects of oxidation in the body12 by
minimising the effects of free radicals.13 (Any 8) (8)
Analysing, difficult (Focus, p.74-75; Successful, p.84-85)

[40]

Copyright reserved Please turn over


Consumer Studies 11 DBE/November 2022
NSC – Marking Guidelines

QUESTION 4: CLOTHING

4.1 Define the term brand piracy.

Brand piracy occurs when a product is given a name that is similar to that of a
well-known brand1 deliberately so that consumers may mistake it for the
actual brand name. 2
OR

Brand piracy is the imitation/ a fake of the original,3 but they do not look
exactly like the original.4
OR

Brand piracy is the unauthorised5 usage of protected brand/ trade names/


trademarks/ logos/ imitation of labels/ packaging/ presentation of products.6 (2)
Remembering, moderate (Focus, p.64; Successful, p.72)

4.2 Write a paragraph to explain how economic factors will influence


fashion changes.

When consumers have money to spend1 fashion flourishes and changes.2


An increase in income stimulates the fashion industry3 and consumers can
afford to buy new clothes and fashion will change rapidly.4 When there is
less income coming in5 consumers will buy less clothes and fashion change
will be slower.6 Inflation/ recession/ depression/ poverty7 will also slow
down the rate at which fashion changes.8 (Any 4) (4)
Understanding, moderate (Focus, p.49; Successful, p.53)

4.3 4.3.1 Identify the stage represented by the acceptance phase in the
graph above.

Peak stage1 (1)


Applying, easy (Focus, p.50; Successful, p.50)

4.3.2 Explain what happens to fashion during the stage identified in


QUESTION 4.3.1

The fashion is produced in large numbers1 and there are


more sales of the fashion.2 The fashion is at the height of
popularity3 and many/ most people wear it.4
 Mass production5 stimulates sales.
 It is widely available/ sold in many shops.6
 The fashion is advertised by clothing stores7 in magazines/
window displays.8 (Any 2) (2)
Understanding, easy (Focus, p.50; Successful, p.50)

Copyright reserved Please turn over


Consumer Studies 12 DBE/November 2022
NSC – Marking Guidelines

4.4 Discuss the interrelationship between quality and price when buying
clothes for the world of work.

 Clothes for the world of work are often good quality classic styles1 and
can be worn for a long time.
 Good quality clothes usually cost more/ is more expensive2 but last
longer/ many seasons.3 This may save money in the long run/
over time.4
 Cheaper clothes may have a poor quality5 and may have a short
lifespan/ last for a short time/ season,6 thus more clothes need to be
bought in a short period and more money will be spent on clothing in a
shorter period.7 (Any 4) (4)
Applying, difficult (Focus, p.55; Successful, p.59)

4.5 4.5.1 Give THREE reasons why the clothing in PICTURES A and B
can be regarded as classic fashion items.

Both items can remain popular over a long period/ last for
many seasons/ timeless.1
 The items are considered as tasteful.2
 Cotton blends have been popular over a long period.3
 Blue and black are classic colours.4
 The black tracksuit/ shirt/ blouse is characterised by
simplicity.5
 Both items are accepted by a large group of consumers/ most
people.6 (Any 3) (3)
Understanding, easy (Focus, p.49; Successful, p.51-57)

4.5.2 Analyse the advantages of combining the clothing in PICTURE


A and the tracksuit pants in PICTURE B for an online (virtual)
meeting of people working from home.

 In online meetings, only the upper part of the body/ shoulder


and face will be seen, if required.1
 The shirt/ blouse is professional/ formal/ not revealing2 and is
suitable for the world of work.3
 It can be worn with or without a tie/ scarf4 to make it more or
less formal.5
 It could be worn with or without a jacket/ blazer.6
 The bottom is comfortable/ not tight fitting/ soft to wear at
home/ has a relaxed feel to it.7
 Cotton and cotton blend fabrics are comfortable/ cool to
wear.8
(Any 4) (4)
Analysing, difficult (Focus, p.49, 54; Successful, p.51, 55-57)
[20]

Copyright reserved Please turn over


Consumer Studies 13 DBE/November 2022
NSC – Marking Guidelines

QUESTION 5: HOUSING AND INTERIOR

5.1 State who manages sectional-title properties.

Body corporate1 (1)


Remembering, easy (Focus, p.122; Successful, p.140)

5.2 Explain the term lease.

Is the contract/ agreement1 between the property owner/ landlord/ lessor


and a tenant/ lessee.2 (2)
Remembering, easy (Focus, p.117; Successful, p.137)

5.3 Name TWO types of insurance that homeowners should have.

 Homeowner's (Comprehensive) Insurance.1


 Household (contents) insurance.2
 Life insurance/ mortgage/ bond protection insurance.3 (Any 2) (2)
Remembering, easy (Focus, p.127-128; Successful, p.145)/Examination Guidelines

5.4 Explain the financial disadvantages of building a house.

 There could be delays, which will lead to additional building costs.1


 Unexpected costs,2 such as the preparation of the site.
 Additional/ added costs after construction like landscaping/ starting a
garden.3
 Paying municipal rates and taxes before occupation.4
 Can cost more than buying a house5 because of the cost of building
materials and land.
 There is always a risk of faulty construction and design, which could cost
more money.6
 The builder/ homeowner can run out of money and may not be able to
complete the house and therefore the incomplete house will have no
value.7 (Any 3) (3)
Understanding, moderate (Focus, p.121; Successful, p.138)

Copyright reserved Please turn over


Consumer Studies 14 DBE/November 2022
NSC – Marking Guidelines

5.5 State the financial information that must be included in the sales
agreement when buying a full-title property.

 Correct purchase price.1


 It must record any suspensive (granting of the bond) conditions to a sale
e.g if a sale is subject to a condition that the purchaser obtains a loan to
finance the transaction.2 Stipulation that the transaction is subject to
bond being obtained within a set period, if not fulfilled the sale will
lapse.3
 Occupational interest should the transfer not be completed by date of
occupation.4
 A stipulation that the seller is responsible for the estate agents
commission.5
 The seller is responsible for the electrical clearance certificate.6
 Seller is responsible for paying for fumigation of borer/ termites.7
 A stipulation that the buyer is responsible for all other expenses e.g
repainting.8
 A clause that stipulates penalties in the event that either of the parties
breaks the contract.9
 Usually includes a voetstoots (“as is”) clause, which means the seller
cannot be held liable for latent (hidden) defects in the property of which (3)
he/ she was unaware.10
(Any 3)
Understanding, easy (Focus, p.125; Successful, p.143)

5.6 5.6.1 Identify the type of credit transaction indicated above.

Instalment (sale) transaction (agreement)/ hire purchase


(agreement) (1)
Remembering, easy (Focus, p.148; Successful, p.162)

5.6.2 Describe how the functions of the microwave oven above will
benefit a consumer.

20 litre capacity makes it big enough to cook larger1 meals.


Defrost by time or weight, accurately calculates time and
temperatures necessary for defrosting.2
 Quick start and kitchen timer functions, thus saving time/
electricity3 as it switches off automatically when time is up.
 Elegant mirror finish/ grey interior makes it easy to clean.4
 User friendly control panel, which makes it easy to use.5
 Push button door makes it easy to open.6
 Digital LED display with clock makes it easy to see the time/
how cooking is proceeding.7
 10 Power levels make it possible to cook a variety of dishes.8
(Any 4) (4)
Applying, moderate (Focus, p.136, 141; Successful, p.159-160)

Copyright reserved Please turn over


Consumer Studies 15 DBE/November 2022
NSC – Marking Guidelines

5.7 Analyse the positive impact of recycling E-waste on sustaining the


natural environment.

 The need to mine new raw materials is reduced,1 increasing


sustainability and lessens the impact on the natural environment.2
 Less electricity/ non-human energy will be needed to produce new
products3 as discarded electrical household appliances are being
recycled/ reused/ resold for parts. This results in a lower carbon footprint/
greenhouse effect.4
 It may create less waste on landfills,5 thus less pollution.6
 It reduces soil/ water/ air pollution7 as E-waste may contain hazardous/
toxic waste.8 (Any 4) (4)
Analysing, difficult (Focus, p.138; Successful, p.155)
[20]

Copyright reserved Please turn over


Consumer Studies 16 DBE/November 2022
NSC – Marking Guidelines

QUESTION 6: ENTREPRENEURSHIP
6.1 Define the term target market.

A (group) of people1 who wants to purchase the product/ service2 and who
are willing to pay the price charged.3
OR
A (specific group) of people/customers4 whom the product/ service will be
sold.5 (2)
Remembering, easy (Focus, p.34; Successful, p.33)

6.2 Give the purpose of product specifications.


The product will be the same every time in terms of appearance and
quality.1
 Customers will get exactly what they expected.2
 Prevent losses/ waste as all products should be successful/ therefore
there will be no loss of profit because of failure.3 (Any 2) (2)
Remembering, moderate (Focus, p.16; Successful, p.15)
6.3 Give THREE reasons for the packaging of products.

 To protect the product from damage/ deterioration.1


 Keep the product safe and hygienic.2
 It could act as a 'silent salesman'/ attract the attention of consumers.3
 Provide information for use and preparation.4
 Make it easier to handle/ and for transportation.5
 Easy to display.6 (Any 3) (3)
Understanding, moderate (Focus, p.22; Successful, p.29)

6.4 Explain why an entrepreneur should keep a workplace tidy.

 It makes working faster/ increases productivity.1


 It is easy to keep clean/ to sanitize.2
 It is easy to identify materials/ assists with organisation.3
 It prevents accidents in a workplace/ provides safe working
environment.4
 Minimise the risk of cross-contamination in the workplace (kitchen).5
 It creates a good impression/ positive image on potential customers.6
(Any 3) (3)
Understanding, moderate (Focus, p.17; Successful, p.22)
6.5 Explain the purpose of the trade name of a product.

 It is to identify the product/ to make the product easy to recognise.1


 To distinguish it from the competitors.2
 To create an idea of what customers should expect.3
 To create protective rights/ authenticity for a product.4 (Any 2) (2)
Understanding, moderate (Focus, p.29; Successful, p.28)

Copyright reserved Please turn over


Consumer Studies 17 DBE/November 2022
NSC – Marking Guidelines

6.6 6.6.1 Explain how the young entrepreneur applied the following
factors when choosing a product for her small-scale business.

(a) Financial resources

(R350,00) government grant (1)

(b) Work space

Her parents' garage (1)

(c) Raw materials

Old wooden boards1 around the neighbourhood, old tyres2 in


the scrapyard, fabric off-cuts3 to cover furniture. (3)

(d) Human skills

YouTube videos (1)


Remembering, easy (Focus, p.10-13; Successful, p.16-20)

6.6.2 List the stages in the production process where she should
conduct quality control.

Selecting the raw materials/ wooden boards and fabric.1


Measuring and cutting of wooden boards/ fabric off-cuts.2
When covering the furniture.3
Stapling/ drilling in screws.4
Product's neatness and cleanliness/ attractive appearance/
good workmanship.5
 Packaging/ wrapping of final product.6 (Any 4) (4)
Applying, moderate (Focus, p.16; Successful, p.22)

6.6.3 Explain the impact that the quality of raw materials will have
on the quality and price of her final products.

The fabric off-cuts/ tyres/ wooden boards are not new/ second
hand1 and their quality is not guaranteed.2
 The quality of her raw materials will influence the selling price
of her products.3 The quality of her final products may be
poor.4
 If the raw materials are of a good quality, she can charge a (4)
higher price.5 (Any
4)
Understanding, moderate (Focus, p.21; Successful, p.24)

Copyright reserved Please turn over


Consumer Studies 19 DBE/November 2022
NSC – Marking Guidelines

6.6.4 The production cost of one couch is R500,00 and she adds
45% as her mark-up.

Calculate the selling price of ONE couch Show ALL


calculations.

R500 + 45%1 OR R500 x 45 ÷ 1002


= R2253

R500 + R225
= R7254 (3)
Applying, moderate (Focus, p.39-40; Successful, p.37-40)

6.6.5 She sells one vehicle seat cover for R350,00 which includes
20 % profit.

Calculate the profit she makes if she sells six seat covers.
Show ALL calculations.

20% of R350 = R70.001

70 x 62 = R4203

OR

R350  64 = R2100.00

R2100  20% ÷1005

R420.006

OR

R350  100 ÷1207 = R291.67

R350 – R291.67 = R58.338

R58.33  6 = R349.98 / R3509

OR

R350  20 ÷12010 = R58.3311

R58.33  6 = R349.98 / R35012


(Any 3) (3)
Applying, moderate (Focus, p.39-40; Successful, p.37-40)

Copyright reserved Please turn over


Consumer Studies 19 DBE/November 2022
NSC – Marking Guidelines

6.6.6 The furniture business is likely to show sustainable


profitability. Justify this statement.

 She uses local raw materials1 which are easily available.2


 The production costs are low3 because she uses recycled/
second hand materials.4
 The use of recycled materials appeals to the environmentally
friendly customers5 who may be encouraged to support this
venture.6
 The overhead costs are low7 because she does not pay rent
for using her parents' garage.8
 She continuously invests9 into the business through buying
equipment to grow the business.10
 She also asks for a deposit11 which ensures that there is
money available to run the business.12
 She has expanded her business13 by also providing vehicle
upholstery and furniture refurbishment.14
 She charges competitive prices15 and customers keep
coming back.16 (8)
(Any 8)
Analysing, difficult (Focus, p.35; Successful, p.34)
[40]

TOTAL SECTION B: 160


GRAND TOTAL: 200

Copyright reserved

You might also like