Agency

Credentials
BRAND & ADVERTISING AGENCY
We have a To work collaboratively and
simple mission create exceptional brands that
make the world a better place.
About us

We connect what you say We’re a small team of innovative and strategic thinkers
who believe in doing the ground work first, so we better
understand your brand and what makes you unique.
with how you look. Genuine in our approach, we really care about the outcome
of every project. This comes from loving our craft and feeling
extremely lucky to enjoy every aspect of the creative process.
Most importantly, we believe in staying true to our values
and collaborating with responsible companies that help
make the world a better place.
About Us

What we do Messaging, Branding

& Advertising
Strategic Positioning,
Brand Development, Naming,
Message Development,
Advertising Campaigns

Design Creative Direction, Graphic Design,

Website Design and Illustration

Copywriting Advertising and Marketing Copy

Photography, Video & Creative Image Library Shoots

Motion Graphics Advertising Photography
TV, Corporate & Video Content

Digital UI, UX, Development, Email Marketing

and Social Media

Events Tradeshows
Product launches
About Us

We’re on your team

Jeff Hawkins Chelcie Plowright

Creative Director Managing Director
Jeff is an award-winning creative Chelcie brings over 10 years in the
director with over 25 years of design and technology fields. From
advertising experience. He has worked developing award-winning mobile
with a wide range of clients from apps, managing digital & advertising
international brands to local businesses. agencies and developing global brands
in Australia - Chelcie handles any
Jeff’s strengths in business strategy,
challenge with enthusiasm.
combined with his natural flair for
aesthetics makes for a well rounded Her breadth of experience includes
creative professional. A competent working with non-profit and government
designer, illustrator and photographer, organisations, tech start-ups and
Jeff’s dedication to his work enables marketing consultancy services. Chelcie
him to consistently produce outstanding is devoted to building effective creative
results for clients. strategies for clients, helping them
to achieve real-world results in their
jeff@creativeresort.com.au
respective fields.

chelcie@creativeresort.com.au
About Us

Our brand
creation process

Research Concept Brand Asset Brand Asset Go-to-market

Brief 01 & Discovery 02 Messaging 03 Development 04 Creation 05 Collateral 06 Strategy 07

Client Briefing Research & Discovery Messaging Concept Brand Book Website Campaign
Development Development
Stakeholder Meetings Discovery Session Core Values Image Library Marketing Collateral
Logo Advertising Material
Return Brief Client Interviews Mission Statement Templates Image Library
Brand ID Social Assets
Q&A Product & Service What space you own? Brand Graphics Stationary
Research Strategic and Textures Direct Marketing
USP Definition Visual Treatment Sales Tools
Competitor Analysis
Salient Messaging Font Selection
Audience Profiling
Key Messaging
Discovery Session
Report Conceptual
Messaging

Tagline
About Us

Experience counts

Everything we do is done Our leadership team has over 30 years of industry experience
creating powerful and effective brand messages and visuals
that have helped our clients stand out from the competition.
with immense pride, Creative Resort has a great insight into the Australian
renewable energy industry, having executed many successful
quality, craftsmanship and communications campaigns and programs over the last 12 years.
We are equipped strategically and creatively to execute
attention to detail. communications across all media.
Brand development
Projects Brand Development

SAIIV

Better health.
Better life.

We have recently had the opportunity to work on a

brand identity for a cutting edge tech product which is
in the process of developing comfortable, easy to use
and precise wearable medical devices and technologies
designed to deliver better health and a better life.

The essence of our brand is simply... better.

A better offering, a better technology, better service,

better health, better patient practitioner relationships,
better monitoring and management of ailments, a better
life and, at the end of the day, a better way to work and
support those whose life is coming to a close.

The elements of the brand consists of the stylish black

and grey colour with it’s circular pattern that conveys
the embedded sensors in the fabrics. As well as the
individual colours for each of the product categories for
Health, Sport, Medical and Respond.

Our comprehensive brand style guide, shows how the

brand extends into photographic treatment, graphics
treatments, packaging and advertising communications.

Better your best.

The world’s first wearable technology with morphic sensors.
Comfortable, unobtrusive and exacting performance
optimisation at home, work or play. saiiv.com
Projects Brand Development

RELATIONSHIPS AUSTRALIA NSW

Reshaping lives,
one relationship
at a time.
Relationships Australia NSW is one of the largest
secular organisations in Australia providing professional
services to support relationships. With over 30 locations
across NSW, it was important their brand had a strong
presence and clearly communicated their service offering.
Creative Resort were engaged in 2016 to build and grow
Relationships Australia’s brand awareness to align with
their 2020 strategic plan.

Over the last 3 years we’ve helped to unify RANSW’s

brand architecture and create clear direction for all their
marketing communications. We’ve had the pleasure of
working across a variety of sub brands and the parent
brand on a range of projects including messaging,
brand development, image library creation, internal and
external marketing collateral, outdoor advertising, videos,
website user experience and more.
 FREE SEMINAR
Relationships can
be challenging

INTERDISCIPLINARY
COLLABORATIVE
PRACTICE (ICP)
CELEBRATING neutrals and child consultants in and become eligible to join the
the country, this training provides RANSW Practice group when
10 YEARS
a solid grounding in ICP theory vacancies occur. You will also be
In 2020 Relationships Australia
and structure as well as the eligible to apply for membership
NSW celebrates 10 years of

Help for
opportunity to learn and practice of Collaborative Professionals
providing Interdisciplinary
the skills of working in this way in a NSW, the Australian Association
Collaborative Practice training.
safe and supportive environment. of Collaborative Professionals
Led by some of the most
This course will provide you with and be supported in establishing
experienced collaborative family
the opportunity to gain CLE points a local Practice Group.

Separated Families
lawyers, coaches, financial

DAY 1 2020 DATES

• What it takes to become a collaborative professional

Let’s work on us
• The paradigm shift from positional to interest based MARCH 20 & 21
• The emotional dynamics of separation Two Day Introductory Program Join us at the Max Webber Library to find out more about
• The neurobiology of stress interest based negotiation,
$990 - Book before 20/02/2020 post-separation services to help you and your family.
communication, conflict, suitability and role plays.
$1500- Book after 20/02/2020
BOOK HERE We’re here to help at Relationships Australia Macquarie Park
DAY 2
16 MAY
For relationship support call 1300 364 277 Free Information Seminars at Max Webber Library, Blacktown.
• Introduction of the collaborative team and understanding how • Counselling - Individual, couple & family
Masterclass M
ac
the lawyer, coach, financial specialist and child consultant work
or search Relationships NSW today.
Ce qu
Relationships Australia are running a series of • Family Dispute Resolution
together. $450 - Book before 16/04/2020 Max Webber Library Seminars dates and times:
nt ari
re e

$550 - Book after 16/04/2020 information sessions about the services offered at You are here

• First meetings with clients and 5-way meetings, Monday 19th February 6:00pm - 7:00pm • Parenting arrangements post separation
BOOK HERE their Blacktown Centre. Join us to learn more about
• Ethics, challenges and impasses Monday 19th March 6:00pm - 7:00pm
• Educational programs & groups
Family Dispute Resolution, Children’s Contact Service,
• The value of practice groups, establishing and marketing Wednesday 11th April 1:00pm - 2:00pm
MARCH 20, 21 & MAY 16 parenting seminars and more. No booking required. • No referrals required to make an appointment
Monday 16th April 6:00pm - 7:00pm
Three day Introductory program
COUNSELLING | POST-SEPARATION SUPPORT | GROUP PROGRAMS Max Webber Library is located at Cnr Flushcombe
• Fees subsidised depending on family income
MASTER-CLASS SKILL PRACTICE + Masterclass Wednesday 9th May 1:00pm - 2:00pm

$1800 - Book before 16/04/2020 Road and Alpha Street, Blacktown NSW 2148. Monday 21st May 6:00pm - 7:00pm • Relationship counselling training clinics
• Review the aims and objectives of Interdisciplinary Level 1, 68 Waterloo Road, Macquarie Park
Collaborative Practice $2050 - Book after 16/04/2020 Wednesday 13th June 1:00pm - 2:00pm We are 600m walk from Macquarie Shopping Centre
For more information contact Relationships Australia
• Theory and practice in engaging clients
BOOK HERE Monday 18th June 6:00pm - 7:00pm
Blacktown Centre on 8811 0000.
• Theory and practice in interview techniques to develop
To register your interest and stay
interests and options
in touch with the program please
• The challenge of triangulation
email: training@ransw.org.au For judgement free support contact us today
• Practice 5-way meetings

*CLE activities are not accredited by the Law Society. If this particular educational activity extends your knowledge and skills in areas that are relevant to your practice needs or
relationshipsnsw.org.au
1300 364 277 www.relationshipsnsw.org.au 1300 364 277
professional development, then you should claim one (1) “unit” for each hour of attendance, refreshment breaks not included. The annual requirement is ten (10) CPD units each
year from 1 April to 31 March.
Reshaping lives, one relationship at a time.

CABER RA NANGA
Projects Messaging

RADIANT

Messaging for a
digital matching
platform.
MyRadiant is a digital matching platform designed to
connect people with practioners suited to their needs.
Backed by Relationships Australia, our team were
engaged to develop their core messaging and define
what they stood for. We worked closely with their
leadership team to carefully understand the mission and
purpose of MyRadiant, whilst also understanding the
journey a user would experience who is seeking help.
We developed the positioning line “We’re in this
together” to bring together customers and practitioners
without mentioning the words ‘mental health’ to elevate
the supportive nature of MyRadiant.
Our messaging work went onto further work such as
developing their brand and communications, including
a submission to the Google Impact Challenge which
resulting in them receiving a 500,00 AUD grant.

2018 Winner of Google Grant

FOR MORE DETAILS VISIT

Together with
When you need support
with difficult issues
Find out more
Projects Digital Marketing

NEXUS FINANCE

Sharing knowledge
& resources.
Don’t keep years of knowledge, skills and expertise in
your head! Put it in an eBook!

Our team worked closely with the director at Nexus

Finance to help illustrate content in a visually interesting
and practical way. It was important that this eBook
reflected Nexus Finance’s profesionalism but also their
mission to keep the finance simple. We worked with the
new Nexus brand guidelines to develop an Ebook which
took complex information and cut it down into bite-sized
chunks. This meant lots of icons, lists, small paragraphs
and plenty of visually interesting photographs! The
creative was repurposed throughout the website and on
the Nexus Finance Facebook profile to ensure there was
continuity from the website.
Projects Brand Development

TENANT REPRESENTATION SERVICES TRS is on your side

Get a free Health Check now

Brand Refresh
TRS represents tenants in so many ways. As part of our advisory
LEASE
service, you can have a TRS expert assess the state of your
current, or potential, lease.

A TRS Health Check is detailed, objective and obligation free –

for TRS.
and just another way TRS helps you save more.

Start your savings journey. Save more than you The safest pair of hands in tenant advisory
Contact a TRS savings expert today.
ever thought possible on
We helped Tenant Representation Services (TRS) to TRS exists purely to put you in total control of your commercial property lease
your commercial lease. and deliver the highest possible savings to your business – from market search and
regain their rightful position in the market as Sydney’s Level 14, Suite 14.O5
financial analysis, fit-out and make good, to helping you decide whether to stay or go.

original and totally independent tenant representation 14 Martin Place, Sydney NSW 2OOO
ABN 17 O97 365 93O
TRS assists first-time lessees, as well as those familiar with the intricacies of this vital
business decision - in particular successful, scalable small-to-medium businesses
services company. By creating a new message direction t O2 8243 67OO seeking to control their property costs. Even people who choose to self-represent have
e info@tenantrep.com.au
based on ‘savings’ along with a strongYou’ll brand save identity
in so many ways. tenantrep.com.au
found they would have been better off with TRS on their side.

with a set of simple illustrations with striking colours to

Guaranteed. Leverage a superior outcome Deep expertise you can rely on
help set them apart from the competition.
TRS (Tenant Representation Services) guarantees you save more on the total cost There’s so much to know about the hidden costs TRS has the proven processes, deep market knowledge
of your commercial property lease because we are completely independent of landlords of property leasing, and how to avoid the pitfalls, and advanced negotiating skills needed for you to lease

We had great fun making the TRS animated explainer

and property companies – and not influenced by commissions or fees.
so you’ll want help every step of the way. with confidence.
You receive proven, unencumbered, expert advice that gives you the bargaining power to make

video using the new style that hasthe best

some hard
decision possible, includingdigs at whether you are going in, or getting out.
significant savings With TRS, it’s like having a lawyer, a lobbyist, and a And, while TRS outperforms competitors 1OO%
powerbroker all rolled into one, fighting for your rights as of the time, it’s our transparency, probity and certainty
their competitors. The new brand ID andWithmessaging was
TRS you invest in a better savings return – guaranteed.
a tenant when negotiating with landlords and their agents. that guarantee a successful result – without
any risk to your reputation.
rolled out on their new website, corporate collateral, and
sales brochures.
Projects Website Design

MACQUARIE CAPITAL

A digital approach
to engage with the
community.

Macquarie Capital were on the search for a reputable

agency with experience developing high impact
websites in the renewable energy space. Creative
Resort was the perfect match. After several preliminary
meetings with the client to truly understand the vision
and Avertas brand identity, our team got to work to
design and craft a stunning website that was custom
made for desktop and mobile. Working in Adobe
XD our lead designer was able to accurately show
the layout of the design before construction and
development phase. The end result was a beautiful,
modern site which carefully presented information
across a range of uniquely designed web pages.
Projects Messaging Project

MACDOCH GROUP

A sustainable new
message
The Macdoch Group is an organisation investing
in regenerative agriculture and restorative natural
practices. The Macdoch group have been well known for
successfully establishing capital positive ventures and
simultaneously creating a carbon neutral footprint.
Their team were looking for a partner to help
communicate the complexity of what they do in
simplistic terms whilst articulating their core values,
mission and vision. Creative Resort were ecstatic to win
this tender as we felt our principles, mission and values
matched nicely with theirs.
We successfully helped Macdoch determine their
position and communicate their key messages to their
shareholders, community and audience. Our team were
also invited to visit the Wilmott Cattle Company in
northern NSW to learn first-hand how they put their
principles into practice.
Projects Brand Identity

KOTO AVALON

When Pineana
became Koto
After years being a local favourite, the new owners of
“Pineana” were looking for a refresh ed brand to match
the eclectic, vibrant suburb in Avalon. Our team had
previously worked with the owners and were excited to
hear about their new venture.

Working closely together on strategy, a re-name,

positioning, messaging and brand ID - we came to the
new brand KOTO.Japanese for “to-eat”, we developed
a sound, clean and contemporary brand that visually
showcased their delicious food and modern cafe vibe.
Using warm and earthy colours to match bamboo
references; as a team we achieved a beautiful new
rebrand.
Projects Brand Identity

THE DIGITAL CENTRE

Branding done
different.
For a long time the printing industry has been in a
‘race to the bottom’ on price and small printers have
been perceived as simple quick-print and graphic design
services.

The Digital Centre had a different situation because they

had recently sold all of their printing equipment and
decided to rely on their printing industry partners and
expert skills in print management.

With this we needed to position them very differently

from other printers while still giving them a professional
printer feel. We determined that they were more like ‘an

Print. Done
agency’ than a traditional print shop.

Working with their founding partner, we helped TDC

Different
to identify their strengths and communicate their
unique value propositions through an intensive
messaging program.

Following the messaging stage we continued conceptual

development for their brand, creating a unique style
which focussed on innovative printing techniques to
highlight their production skills.
Projects Brand Development

BRIGHTSIDE COVER

A bright new brand

‘for whatever happens!’

It was no accident when we came up with the name

Brightside Cover for Leading insurance brand IC Frith.
We enjoyed creating an approachable consumer brand
to cover your retail goods ‘for whatever happens!’.

The approach was to illustrate a new story on product

cover using a cheeky style. We recognised that
competitors were all dialling up the negative by showing Brightside Product Cover has Brightside Product Cover has
photographic images of broken products and chose to a new story on Extended Warranty.* a new story on Extended Warranty.*
position Brightside in a more positive light.

Our approach was to make it all positive with strategic

messaging and a new positioning line ‘for whatever When your decides When your spins
happens!’ Teamed up with simple hand drawn graphics
and a simple colour palette. The brand was initially to self destruct, your out of control, your
supported by a website and promoted in-store at
retailers like Harvey Norman and Dick Smith. After the stops taking calls and won’t do the dishes
brand establishment we continued to develop marketing
collateral, advertising, Point of Sale material and online your loses touch, and your goes cold
campaign assets.
you can always look on your clothes, you can
on the always look on the

Be covered for whatever happens. Be covered for whatever happens.

Terms and conditions apply, ask us to find out more. Terms and conditions apply, ask us to find out more.

www.brightsidecover.ie for whatever happens! ^ www.brightsidecover.ie for whatever happens! ^

call:1800 819 240 call:1800 819 240
* Brightside Extended Warranty Cover is provided by the retailer of the product. This insurance product is underwritten by AGA International SA who are authorised by Autorité *Brightside Extended Warranty Cover is provided by the retailer of the product. This insurance product is underwritten by AGA International SA who are authorised by Autorité
de contrôle prudentiel et de résolution in France and are regulated by the Central Bank of Ireland for the conduct of business rules. It is administered in Ireland by Frith Service de contrôle prudentiel et de résolution in France and are regulated by the Central Bank of Ireland for the conduct of business rules. It is administered in Ireland by Frith Service
Contracts Ltd, Business Number 37365 (trading as IC Frith and Associates) who are regulated by the Central Bank of Ireland. Copyright 2013. ^ Product terms and conditions apply. Contracts Ltd, Business Number 37365 (trading as IC Frith and Associates) who are regulated by the Central Bank of Ireland. Copyright 2013. ^ Product terms and conditions apply.
Renewable
Energy
Projects Brand Development

HANWHA ENERGY

Share the energy.

At Creative Resort we have recently had the opportunity
to create Australia’s first ‘energy-tech’ brand in
collaboration with Hanwha Energy.

Working from scratch, we developed the brand

name, visual identity, positioning, website and a leading
edge energy app.

We were involved with the Hanwha management team

from the beginning when we where developing the
name. Out of many options the name ‘Nectr’ came to
life and our brand story about an energy ecosystem was
developed for the key messages.

Visit: www.nectr.com.au
Projects Advertising Campaign

TRINA SOLAR

Trinahome Australian
launch.
We were engaged to develop the new positioning and
creative campaign for Trina Solar’s first all-in-one solar
kit; Trinahome. It was an great opportunity to show our
true end-to end capacity from positioning and messaging
right through to campaign creative and media launch.

Working in partnership our media agency we developed

the “Solar Made Simple” campaign for Trinahome.

Our creative direction brought a unique and fresh

approach which was designed to move away from the
overly technical advertising seen from the competition.

Typically getting solar on your roof is hard, with so

many choices, components and brands, it’s challenging
for anyone to simply purchase a system if they are not
willing to spend the time doing lots of research.

We focused on making it ‘simple’ with simple messaging

complemented by a simplistic and effective visual
treatment using hand cut paper shapes. The result, was
a truly identifiable campaign that communicated the
benefits simply through our social media advertising,
website and video.

See some items on next page and a link for the video.
 Make an
all-in-one
decision.
Buying solar can be complicated.
So we’ve made solar simple.
With an all-in-one solar kit, you have
everything you need on one box.

Click to play

Visit website: http://home.trinasolar.com/au/

Projects Advertising Campaign

TRINA SOLAR

Australia’s number one

panel campaign.
Trina Solar had focussed their marketing and R&D efforts
for a couple of years to become Australia’s number one
panel. When this happened Trina engaged us to develop
a creative campaign to promote this to consumers
through TV advertising, online banners, print ads, and
communications to the channel partners including
brochures and point of sale.

The theme was kept very Australian using two native

Australian birds having a conversation on a rooftop;
a ‘Cockatoo’ and a ‘Magpie’. These two characters
were animated in a friendly style and spoke with funny
sounding voices that made people repeat or copy them.

The campaign ran over a 12 month period and was

leveraged by the Australian distributors with their own
brand tagging at the end of the commercials.

Australia’s number one panel

Click to play

www.trinasolar.com.au
Projects Brand Development

BP SOLAR

Show-casing the
‘Big Sky’ country.
Our experience in renewable energy, brand
development and image creation gave us the
opportunity to partner with BP Solar Australia
to win a Flagship Solar government bid for a
proposed solar farm in Moree NSW.

We were involved developing a brand style that

featured custom photography in Moree NSW known
as ‘Big Sky Country’. Our local photography and
communications gave a regional personality to
the communications that became the idea for all
supporting collateral for various stake-holders during
the bid process.

Our involvement also included creation of a range

of printed material, local advertising, community
engagement activities, bound documents, brochures,
videos and a project website with news updates.
Projects Co-op Advertising

BP SOLAR

Going green with

BP Solar. Take charge
of your
BP Solar was one of our foundation solar brands power needs
we worked with producing countless pieces of
advertising material and marketing collateral for
their distributors, installers and consumers. We’ll show you how
One of the biggest programs we undertook was
to create a custom BP Solar Co-op marketing No matter what size your
family or property, there’s a
With 40 years experience
delivering outstanding product
program for simple and time effective ordering an solar solution that will help you quality, reliability and industry-
drastically cut your electricity leading warranties, there’s no
planning of marketing activities. Partners could order bills, perhaps even remove better name you can trust than
them forever. Based on an BP Solar. And we have a large
sales material, request customised ads, brochures, analysis of your power bill, and
A. Family of 4
network of Certified Installers
order branded merchandise and safety equipment your quarterly/annual usage
(in kilowatt hours) we can
who guarantee the best quality
service and installation using ENERGY
BILL

from pre-designed templates. recommend a BP Solar solution only authentic BP Solar products. $600
that’s perfect for your needs.

We also supported BP solar by organising their

B. Family of 6

annual themed trade partner event where the

A. Family of 4

Where do you fit?

ENERGY
BILL

$890
partner portal we called MAPS was announced. ENERGY
BILL

$600

C. Big Farm
FAMILY
A. Family of 4 ONE FAMILY
B. Family of 6 TWO FAMILY THREE

ENERGY ENERGY ENERGY

BILL BILL BILL

$600 $890 $1650

B. Family of 6

C. Big Farm
ENERGY
BILL

$890
ENERGY
BILL

$1650

C. Big Farm

ENERGY
BILL

$1650
 A. Family of 4

ENERGY
BILL

Where do you fit? Where do you fit?

$600

FAMILY
A. Family ofONE
4 FAMILY
B. Family ofTWO
6

ENERGY
ENERGY BILL
BILL

$600 $890

This family has 5-6 members and lives in a large

This familyof
B. Family has
6 3-4 members and lives in a detached house or property in a regional or rural area and uses
house, in a city, suburban or regional area and uses
on average about 30kWh per day, meaning they pay
on average about 20kWh per day, meaning they pay C. Big Farm
around $890 per quarter for their electricity.
around $600 per quarter for their electricity.
ENERGY
BILL
• Usage 30kWh per day
• Usage 20kWh per day $890 • Average quarterly bill $890 3X
• Average quarterly bill $600 3X • System size 2kW
ENERGY
BILL
• System size1.5kW • Save 25% off your bill $1650
• Save 25% off your bill
Manage the rising cost of electricity
Manage the rising cost of electricity
C. Big Farm

ENERGY
BILL

$1650
Retail &
Consumer
Projects Advertising

Take payments
on the go
PAYMATE ONTHEGO

Taking a swipe
on the go.

We developed the complete brand and marketing

assets for a Payment OnTheGo pilot store launch.
The new app with plug-in swipe terminal turns your
smart-phone into a new secure merchant facility,
so you can take payments on the go.

In the campaign we featured business people who would

benefit from the ability to receive payment for their
services out in the field. Eg. Personal trainer, tradesman
(plumber) and a removalist. This included developing
messaging, copywriting, photography, EDM’s, point of
sale and a setup operating store
for a short term test period. Accept credit cards
wherever you do business

Welcome Frequently Asked

…to Paymate OnTheGo, designed for businesses Questions
that haven’t got a credit card merchant facility.
Do I need a merchant facility?
With Paymate OnTheGo you only need a compatible
No. To use Paymate OnTheGo, you also sign up
smartphone, the swiper and the free App – and be in
for a Paymate account and Paymate processes
mobile coverage. If you are out of range you can still
the transactions and deposits the funds into the
take payments in offline mode and process them once
bank account of your choice.
in range again. And the money is paid directly into
your bank account. Is the Paymate OnTheGo swiper secure?
Yes, the Paymate OnTheGo swiper utilises end-
How does it work? to-end encryption so your customer’s sensitive
information is never exposed. And no information
Very simply. You plug your Paymate OnTheGo
is stored on the swiper, so all credit card data is
swiper into your smartphone’s audio jack and
safe even if the device is lost or stolen.
then swipe your customer’s Visa or MasterCard
credit or debit card. The details are collected What phones are compatible?
and processed on the spot. A receipt can also be
emailed to your customers.
What are the The Paymate OnTheGo swiper is compatible
with selected Apple® and Android™ devices. See if
business benefits? your handset is compatible at www.paymate.com

Is it expensive? From saving you time, to giving you more What credit cards are accepted?
No. The swiper costs $19.95 including GST and after control, Paymate OnTheGo is a small Paymate OnTheGo currently accepts MasterCard
that you only pay 2.25% + $0.50 per transaction. investment that can make a big difference: and Visa credit/debit cards.
There are no setup or ongoing fees and you are not
• Payments directly into your bank account Is there Australian Customer Service?
locked into a contract. For details see www.paymate.com
• Easy to use Yes. Our local Customer Service experts
• Quick and secure are available Monday – Friday, 7am – 7pm
• Helps cash flow AEST on 1800 248 934.
• Get paid faster
• Never lose a sale
• Offer your customers more choice
• Reduce your paperwork
• Collect valuable customer data
• Potential tax-deduction*
Only
• Lightweight and always handy
$19.95 • It’s like a ‘mobile point of sale terminal’
Inc GST • Professional and smart
• Cost-effective

* Consult your tax professional to see if you are eligible.

Projects Advertising
First choice to send

PACK & SEND

anything, anywhere.
Sending a new
brand message.

Pack & Send take pride in their ability to deliver things

to places that other companies find just too hard.

We helped to position Pack & Send as the place

to go when you need to send ‘anything anywhere’ with
our jolly new commercial. Using the idea of a ‘Pied Piper’
playing a merry tune he lured everyone out of their
houses and away from the post office line with their
packages and odd shaped items directly into a Pack &
Send store.

Our message ‘Anything Anywhere’ paired well with

the punch-line in the commercial making it a memorable
humourous moment that people would imitate.

The campaign was backed by print advertising, store

window graphics and an online banner campaign over
a 12 month period resulting in greater awareness and
a growth in sales throughout the countrywide franchises.

Click to play

Visit Call Online

Call: 1300 668 000 www.packsend.com.au
Projects Advertising

TANDEMBOX intivo

BLUM

Perfecting motion.
Blum are a well known innovative family-owned
company that operates successfully on an international
scale. Creative Resort were tasked with creating an
distinctive advertising campaign that was directed at
consumers to generate brand recognition using 4 of
their key products.

Working to illustrate their unique BLUMotion soft

close technology, we cast dancers and styled special
orange suits to create a series of dynamic images that
supports the ‘Perfecting motion’ tag-line. The advertising
campaign was ran in Vogue Living, Belle, Home Beautiful,
The Block, Kitchen & Bathroom, K+BD and Inside Out Coordinate your kitchen with TANDEMBOX intivo, the innovative way to create customised
drawers that beautifully complement your decor. The smooth-gliding runner system fully
magazines as well as large mounted posters in kitchen extends and uses BLUMOTION technology to close softly. Experience perfect motion with
the freedom to express yourself.
showrooms.

www.blum.com

CLIP top BLUMOTION SERVO-DRIVE for AVENTOS

The secret to effortless movement in and around your kitchen. At the gentlest of touches, the
Imagine an uncluttered kitchen space, overhead cabinets that quietly open and close with
incredibly innovative CLIP top BLUMOTION hinge allows cabinet doors to open and close
the gentlest touch, precision movement, stylish execution. Introducing SERVO-DRIVE for
without a sound. Fascinating technology, stylish execution and perfect movement awaits.
AVENTOS, a state-of-the-art lift system with BLUMOTION technology that perfects the way
you move through your kitchen.

www.blum.com
www.blum.com
Projects Advertising
SOME LEAD, OTHERS FOLLOW.

SMEG

Setting a new
style for Smeg.
Enduring style is more than skin deep. Beneath the elegant surface of the Smeg range exists unparalleled technology,
craftsmanship and quality. Smeg cooktops are masterpieces of engineering. With an enviable design lineage,

We helped Smeg to reclaim their position as a

Smeg remains an innovation leader in every one of its categories. That’s why some lead while others simply follow.
www.smegappliances.com.au

style-leader in the home wares category with a striking

new campaign to set Smeg up as premium style brand
with the very latest in technology. SOME LEAD, OTHERS FOLLOW.

Taking the design cues from the Smeg Technology we

worked with Australian fashion designers to make
high fashion clothing that echoed the style of each of
the products. Even the knobs from the oven and cook-
tops were used as decals or buttons on the costumes.

We used fashion cues with technology cues and some

hint of futuristic design, we complemented the ‘style’
message with the ‘technology’ one. Given that Smeg’s
premium position makes it an aspirational brand amongst Be seduced by a design revolution. Introducing Smeg Linear. Sleek, technologically precise and fashion-forward,

a predominantly female target audience, high couture

Linear embraces design excellence. Choose a single statement product or an impressive combination, for a kitchen
choreography of pure uniformity and style. With an enviable design lineage, Smeg remains an innovation leader
in every one of its categories. That’s why some lead while others simply follow. www.smegappliances.com.au

fashion was an appropriate analogy and effective

strategy.
SOME LEAD, OTHERS FOLLOW.

Consider the timeless elegance of Smeg’s Classic steam ovens, combination microwave/convection/grills, coffee machines,
and Thermoseal-enhanced ovens, with state-of-the-art cleaning functions, a glittering array of cooking options, and the
technological advances for which Smeg is renowned. With an enviable design lineage, Smeg remains an innovation
leader in every one of its categories. That’s why some lead while others simply follow. www.smegappliances.com.au
Projects Brand Development

OH! MATCHA

It’s Surprisingly Good!

Oh! What a treat it was to develop the brand for a new
style Japanese Matcha and desert Café specifically
for the Australian market. Our team were new to Matcha
and pleasantly surprised when we tried it,
this lead to our brand tagline ‘Surprisingly Good’.

We created messaging with surprising facts and

designed fresh looking store graphics with our green
leaf branding on everything from cups to uniforms.

We’re now mad Matcha fans and never miss an

opportunity to drop into one of the Oh Matcha! cafés for
our Oh! Matcha hit.
Projects Advertising

FISH & CHIX

Freshness
in every bite.

Creative Resort had a tasty opportunity to do a brand re-

fresh for the Fish&Chix franchise to redevelop FIND US ON LEVEL THREE AT THE FOOD COURT
their brand and positioning to connect better with their

Love at first bite.

existiong and potential customer base.

Working closely with the management team, we

developed a bold new brand identity with a creative
proposition - “Freshness In Every Bite”. that better
reflected what they provide to their customers.

Fresh market fish with hand cut chips and a selection of

freshly made salads daily.

The ‘fresh’ theme was contunued into the food

photography of all of the dishes looking fresh
presented on a white plate with a simple white material
background.

This brand subsequently rolled out into store design,

menu design, point of sale, lifestyle photography, a fresh
website and local area marketing.

Mixed Seafood + Chips + Salad + Drink

9.95
*

2 Fish Cocktails, 2 Calamari, 1 Crab Stick

*Choose a 600ml Water or 250ml Soft Drink.

FAC0006_FISH&CHIX_MACARTHUR_SQUARE_POSTERS_762X1016
Custom
Image Library
Projects Brand Development & Image Library

RWW

An easier way to
communicate. FIT-OUT
EVERYONE
FROM TOP
RWW is one of Australia’s leading uniform and safety TO TOE,
gear providers to industrial, commercial, retail, medical NO SWEAT
RWW has now made it even easier for you to choose your uniform and PPE
and hospitality companies and organisations. vendor. We deliver leading products and brands, unmatched service and the
industry’s best online ordering and management system.

Their brief was to create a new messaging platform

and brand style for their communications including the
positioning and designs for their new uniform ordering
App - Dataspace.

We also produced a new photographic library of that

features people wearing the RWW uniforms and safety
gear onsite and in the office.

It was important to make sure the clothing items were

sharp in the photography and that people were seen to
be using the new ordering app - Dataspace in various
situations.

The treatment is a distinctive contrasty black and white

image used with a yellow band overlay. The stitching
graphic (seen on the ad layout) is another asset we
REMOTE ONSITE
provided that helps to communicate their custom
FITTINGS,
manufacture of work-wear apparel.
WE’RE THERE
BOOTS & ALL
RWW has now made it even easier for you to choose your
uniform and PPE vendor. We deliver leading products and
brands, unmatched service and the industry’s best online
ordering and management system.
Projects Advertising & Image Library

RES

Engaging the
community with local
area photography.

RES Australia has been developing renewable energy

in Australia since 2004, providing wind farms that
generate pollution free electricity, contribute to a cleaner
environment, and have a positive economic effect on
their local communities.

RES asked Creative Resort to assist their project

management team with communications for the planning
and construction of Solar and Wind Farms across their
sites nation wide. With our landscape and community
photography paired with coherent marketing collateral,
RES were able to effectively communicate the benefits of
renewable energy to the local community.
Projects Image Library

TRINA SOLAR

Casting new light across

Trina’s global brand.
Trina Solar is one of the world’s leading providers
of solar solutions and they required a new brand
library that would help to differentiate them from the
competition.

Most of the competitive solar companies use the same

type of stock images which makes them all look similar.

The idea was to show the effect of the sun in a unique Click to play
way by shooting an image showing the shadow that
is created. We looked for different ways that shadows
could be depicted in every day situations from home
living to outdoor locations to create a unique set of
images that could be used in a variety of mediums
including the Trina Solar website, advertising and social
media.
Projects Image Library

EYEQ OPTOMETRISTS

Capturing a new vision

for EyeQ.
We helped EyeQ Optometrists with a brand images
photoshoot that showed customers engaged with their
friendly and accommodating staff. It was important we
conveyed a warm, custom focused image featuring eye
checks with people from different age groups.

EyeQ Optometrists are committed to developing

long term relationships with their patients including
parents and children. The shots were designed to be
bright and engaging to capture a sense of being
treated well when you visit.
Clients we’ve
worked with
Now you can relax.

nowyoucanrelax@creativeresort.com.au
Jeff Hawkins +61 411 724 350
Chelcie +41 76 490 42 96
creativeresort.com.au