2018 BRAND GUIDE

H&P, IDC: LOGO USAGE/COLORS

H&P, IDC: APPROVED LOGO

APPROVED COLOR CODES

PRIMARY SECONDARY
For print media, use the Pantone Matching System
In some instances, you may see
(PMS) to specify ink colors whenever possible.
these secondary colors used by the
When it is not possible to use the PMS colors,
communications department as accent
CMYK can be used. For digital media, use the RGB
colors. These colors were selected to
color values.
provide visual interest but are used
sparingly and only with approval.
Secondary colors may not be used as
PMS: 7685 C alternatives to H&P’s primary color
CMYK: 92, 73, 11, 1 palette. Always default to the primary
RGB: 43, 85, 151 color palette, and don’t hesitate
HEX: 2B5597 to contact the communications
department with any questions.

PMS: Cool Gray 5 C 1 2 3 4

CMYK: 31, 25, 26, 0
RGB: 177, 177, 177
HEX: B1B1B1 PMS: Process Blue C
CMYK: 75, 24, 0, 0
RGB: 0, 155, 223
HEX: 3DA0DC
PMS: 294 C PMS: 340 C
CMYK: 100, 86, 29, 23 CMYK: 85, 20, 81, 5
RGB: 0, 46, 109 RGB: 9, 143, 81
HEX: 002E6D HEX: 098F51

PMS: 1797 C
CMYK: 13, 100, 76, 3
PMS: Black RGB: 204, 22, 62
CMYK: 0, 0, 0, 100 HEX: D7282F
RGB: 0, 0, 0
HEX: 000000 PMS: 109 C
CMYK: 0, 21, 98, 0
RGB: 253, 200, 15
HEX: FDC80F

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 H&P, IDC: LOGO USAGE
APPROVED LOGO VARIANTS
These one-color logo variations may be used in situations when reproduction constraints prevent the use
of the default logo. The black variation may be used when black is the only available color selection.

Reversed Blue White Logo with One-Color Black

Transparent Background

One-Color Grey Reversed Grey

SPECIAL USE LOGO

The embellished version of the H&P, IDC logo is to be used only in situations where four-color
process printing is available. Contact Corporate Communications to receive the file.

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H&P, IDC: LOGO USAGE
LOGO “DO NOTS”
Incorrect usage of the logo can jeopardize the trademark rights and create confusion in the marketplace.
This applies to both H&P Inc. and H&P IDC logos.

Do not outline the logo Do not use any unapproved

colors for the logo

Do shear, rotate, distort, or alter the Do not dimensionalize

proportions of the logo the logo in any way

HP &
Do not use replace the logotype with Do not place the logo on a dis-
an alternate typeface tracting background

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 H&P, IDC: LOGO USAGE
SPACING
Do not crowd the logo. Allow clear space around the circumference of the logo. Clear space is equal
to the width of one Helmerich & Payne “H.”

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TYPOGRAPHY
TYPOGRAPHY

There are a multitude of typeface options available to designers, advertisers and printers. To ensure
consistency, the external typography listed below must be used for any printed or electronic materials
developed for external use or public viewing. The below prescribed typography applies to all Helmerich &
Payne companies and subsidiaries.

Arial is the primary typeface to be used for Helmerich & Payne materials.
If Arial cannot be used, Gotham is an acceptable substitute.

ARIAL REGULAR

ABCDEFGHIJKLMNO
PQRSTUVWXYZ
abcdefghijklmnopqrst
uvwxyz
0123456789!@#$%&*
ITALIC BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789!@#$%&* 0123456789!@#$%&*

GOTHAM REGULAR ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
0123456789!@#$%&*
abcdefghijklmnopqrstuvwxyz
BOLD
0123456789!@#$%&* ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%&*

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 TYPOGRAPHY
Use Univers for subject headings, advertising headlines, and chapter/unit titles.
If Univers cannot be used, DIN Condensed is an acceptable substitute.

UNIVERS

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%&*
59 ULTRA CONDENSED 67 BOLD CONDENSED 57 CONDENSED OBLIQUE
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789!@#$%&* 0123456789!@#$%&* 0123456789!@#$%&*

DIN CONDENSED

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%&*
CONDENSED BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%&*

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