Frankfurt Fair Dealer, October 12, Day 1

12 O C T O B E R
2 011
For round-the-clock Frankfurt Book Fair coverage go to www.publishersweekly.com and www.bookbrunch.co.uk
ToC sets bold tone for the Fair
oving text from the

page to the screen
would be remembered
as a minor moment in the
history of books, said ebook
pioneer Bob Stein, kicking o the
2011 Frankfurt OReilly Tools of
Change conference, writes Andrew
Albanese. And the marriage
of publishing and computing
was only now about to yield
its ospring - the networked
book. Stein was followed in the
morning session by marketer
Mitch Joel, who also stressed
the value of social networks and
urged publishers to re-think how
they reached consumers.
The Conference once again set
a bold tone for the publishing
industrys largest annual
gathering, with the morning
keynote speakers challenging
publishers to re-think the very
nature of books in the digital
age. Stein compared current
ebooks to water coming to a boil
- digital books were about to
start to steam.
In the future, ebooks would
be in browsers, Stein noted,
adding that apps reproduce the
sad things of the print world.
Online, he maintained, books
should be open, and become
social spaces where readers can
congregate. A publishers core
competency should be building
communities.
As the value of content
approaches zero, Stein said,
people will pay for context and
community. He urged publishers
to imagine a world where author
readings could take place within
books, and textbooks that came
with hours of free tutoring.
Joel argued that the issue
facing publishing was not paper

or plastic, but where books fell
among the choices consumers
made. What are we going to
do to connect readers with our
authors? he asked.
Like Stein, Joel said harnessing
the power of social networks
was key. He urged publishers to
break the mass media mindset.
Cultivating direct relationships
was critical for publishers,
because if you dont, your

authors will, and retailers will.
The worst thing you can do,
Joel concluded, is fold your arms
and say people will still buy books
the way we tell them to.
Swallow to
bring missives
from the Arab
spring
BML Bowker is to
undertake a major study of
international ebook use.
See p3 for full story
Rak Schami
arbara Schwepcke of
Haus Publishing is
launching a not-forprot enterprise to bring the
voices of the Arab revolutions to
western readers.
Swallow Editions is a new
ction list founded and edited
by Rak Schami, a contender
for this years Independent
Foreign Fiction Prize with The
Dark Side of Love, who was
forced to ee Syria in the 1970s
after criticising Hafez Assad.
Schami will acquire novels from
submissions sent to him. They
will be free of oil, tedium and
dictatorship.
Works already published,
even in Arabic, are not eligible
for consideration. Manuscripts
selected will be edited by
Schami, translated into English
and published by Swallow
Continued on page 3
Frankfurt Fair
DEALE R
Wednesday 12 October 2011
Global digital services

for independent publishers
by independent publishers
Faber Factory powered by Constellation is a comprehensive digital service

that supports independent publishers who want to develop their own
digital publishing programme. The key areas we cover are: text digitisation,
distribution and account management, all of which have been carefully
designed to be as painless and cost-effective as possible. We also offer
our partner publishers an on-going education programme designed to
help them get the most out of their digital publishing.
If you would like to nd out more come and say hello to us at Frankfurt Bookfair, we are on stand H933 in Hall 8.
We are also hosting a demonstration, over breakfast, on 13th October 9.00-11am in the Logo Genius room in Hall 9.1
Please email factory@faber.co.uk if you would like to reserve a place as numbers are restricted.
P U B L I S H E R S
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Arab spring continued Oceans causes pre-Frankfurt swell

Continued from page 1
Editions across the Englishspeaking world. Foreign rights

will be sold on a title-by-title
basis; in the Middle East, they
will be licensed to the University
of Cairo Press. All proceeds from
sales and licences will benet the
authors and translators.
Schami who will be on
the Haus stand on Thursday
at 5pm will be assisted by an
editorial board of experts on
Arabic and English literature, and
supported by a Board of Trustees
including Daniel Hahn, Kate
Grin, Caroline McCormick,
Peter Clark and Omar al-Qattan,
the Lebanese-born British lm
director who is head of the Qattan
Foundation. The editor, advisors
and trustees will volunteer their
work so the maximum reward
goes to the authors and the
translators, who will receive the
recommended rate of 87 per
thousand words. Authors will not
receive an advance, but royalties
will be generous.
Swallows aim is to build a
bridge to connect Arab writers
with readers in other continents.
The literary quality, the creative
power of the texts and the
ability of the authors to tell a
great story are the determining

criteria for publication. Neither
nationality nor religion is taken
into consideration. The rst
title, Sarmada by Syrian-born
Fadi Azzam, will be published
next week, and the plan is to
publish two books a year, the
voices of the revolution that
everyone wants to hear.
Said Schami: The swallow has
been my favourite bird for many
reasons: since childhood her
elegant ight pattern fascinated
me as well as the fact that she is at
home nowhere and everywhere.
The swallow commutes between
North and South and keeps
locked in her heart the beauty
of the place she has left behind,
creating a longing, which
makes her return one of these
days. Thats how literature should
be, thats how I imagine the most
beautiful of Arabic literature
to be. Too few Arab authors
were available in the west, for
commercial as well as political
reasons, he continued. Swallow
Editions wants to discover these
authors on behalf of readers from
all over the world and to make
them available without agent or
censorship.
Haus is on stand C917, Hall 8.
To contact Frankfurt Fair Dealer at

the Fair with your news, visit us on the
Publishers Weekly stand Hall 8.0 R925
Frankfurt reporting by Nicholas Clee and Liz Thomson for BookBrunch and
Andrew Albanese and Rachel Deahl for Publishers Weekly
Project Management: Cevin Bryerman
Advertising: Joseph Murray and Fiona Valpy
Layout and Production: Heather McIntyre
Editorial Co-ordinator (UK): Marian Sheil
To subscribe to Publishers Weekly, go to PublishersWeekly.com or

call 800-278-2991.
Subscribe to BookBrunch via www.bookbrunch.co.uk or
email editor@bookbrunch.co.uk for special rates
Frankfurt Fair Dealer issue printed by Henrich Druck + Medien GmbH,
Schwanheimer Strae 110, 60528 Frankfurt am Main
Nan Graham at Scribner has put down a sum rumoured to be in the

high six-gure range for a debut novel called The Light Between
Oceans by ML Stedman. Transworlds Jane Lawson made headlines
last month, acquiring the book in a nine-way auction orchestrated by
Susan Armstrong at Conville & Walsh. There is a huge buzz around
the book, which has now sold in eight other countries, including
Germany, France, Russia and Brazil. Stedman, a former lawyer, was
born in Australia and now lives in London and works as an international
consultant on business writing.
BML Bowker to monitor current

state of the global ebook market
Bowker, via BML Bowker in
the UK, is to launch a major
study that will assess and track
device adoption, attitudes,
and purchasing habits of
ebook consumers around the
world. Beginning in January and
repeating annually, it will enable
comparisons between ebook
markets, arming the publishing
industry with a comprehensive
range of qualitative and
quantitative data.
Being able to track the
growth rates of ebooks on
a global level as countries
make the shift to digital
books is signicant, said
Kelly Gallagher, Bowers VP
of Publishing Services. This
landmark effort will provide
the international publishing
industry with key metrics
in understanding digital
opportunities as they emerge.
The project will map the
current state of ebook use
and acceptance around the
world, creating a benchmark
from which to track trends.
The research will target
representative samples from
the UK and US, Germany,
France, Spain, India, Australia,
Brazil, South Korea and
Japan. Consumers from these
countries will be surveyed
on their purchases of digital
content versus traditional
formats in multiple settings and
contexts. The study will also
explore the use and ownership
of devices.
Frankfurt Fair
Kelly Gallagher
The ebook monitor will be

supported by key international
publishing industry participants
including A T Kearney, BISG,
Pearson, and Tata - who will
have a unique opportunity to
collaborate on the creation
of the survey instrument
and provide expertise in the
interpretation of the results.
We are delighted that the
key organizations we identied
to work with us on this project
are on board, representing as
they do different perspectives
on the industry and offering a
wealth of experience that will
help provide valuable context for
this study, said Jo Henry, MD of
BML Bowker.
Bowker and BML will release
an executive summary and white
paper of ndings in March 2012,
with detailed analysis revealed
annually at key international and
digital book conferences.
DEALE R
P U B L I S H E R S
F A I R
W E E K L Y
The Ghostman, by 22-year-old

Reed College grad Roger
Hobbs, has been snapped up
by Knopfs Gary Fisketjon on
just 50 pages. Nat Sobel, in
Frankfurt with more of the book,
is talking Hobbs up as one of
the most talented writers [our
agency] has ever taken on.
Two-book, six-gure deals have
closed in Germany and Italy; a
UK sale is imminent.
Philip Marsden has left
HarperCollins after 22 years to
join Granta, where Philip Gwyn
Jones has acquired Rising
Ground: The Meanings of the
English Landscape, which
derives from an essay published
in Granta 102. It will explore how
the English have found changing
meanings in their landscape,
engaging with gures as
diverse as Bede, John Dee,
Andy Goldsworthy and Antony
Gormley. WEL were acquired
from Gillon Aitken and Andrew
Kidd at Aitken Alexander.
Terry Karten at Harper US and
Arzu Tahsin at Weidenfeld UK
have signed Amanda Coplins
The Orchardist, the story of
a solitary man at the turn of
the 20th century in the Pacic
Northwest who takes in two
pregnant teenage girls. Harper
signed the book through
Bill Clegg at William Morris
Endeavor, and Tahsin bought
UK/Commonwealth rights at
auction. Italian rights have gone
to Luigi Brioschi at Guanda.
Publication is provisionally
scheduled for 2013.
Carlton is marking its
twentieth birthday with a free
app for iPhone or iPad that
demonstrates the world of
Augmented Reality: Use your
device camera to scan Carltons
twentieth-anniversary logo
and watch as 3D Dinosaurs
walk through walls, crossing
from their virtual world into the
real world.
Frankfurt Fair
B O O K B R U N C H
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BRIEFS
&
DEALE R
Briefcase: FFD inspects some

of the goodies to be unpacked
in Frankfurt
From the British
Two icons of rock will make a good
deal of the running over the next few
days. Ed Victor has the story of a
survivor Pete Townshend, celebrated
power behind The Who. He tells the
inside story of his iconic band, from
its art school roots through Tommy
plus decades of guitar-smashing tours,
in Who He? HarperCollins has UK
and US rights, and theres been some
foreign rights action in Germany,
Norway, Finland and Brazil with
much more to come.
HarperCollins UK and US have also
snapped up Mitch Winehouses memoir
of his daughter Amy. My Daughter,
heartfelt and revelatory, was already
under discussion before her untimely
death this summer, reports agent Maggie
Hanbury. The book will chronicle her
childhood and precocious talent, her rise
to fame and all that went with it, and her
battle with drink and drugs.
Grace Coddington, who featured in
The September Issue, has a memoir:
Grace: A Life in Fashion, from the start
of her career in swinging London via
Paris and on to New York, where she
is the long-serving Creative Director
of Vogue. AP Watt is selling, and deals
have been closed with Chatto in the
UK and Random House in the US.
Edmund de Waal, whose memoir
The Hare with Amber Eyes has been
a critical and commercial success, is at
work on a new book. The White Book
A Journey Through Porcelain will tell
the story of the porcelain trade and the
history of mans obsession with porcelain
over the past thousand years, as well as
his own story as a potter. UK rights have
been bought by Chatto, US by Farrar,
Straus & Giroux, Canadian by Random
House. Felicity Bryan is the agent.
Controversy nestles in the briefcase
of Peter Tallack/Science Factory with
Jim Baggotts Farewell to Reality:
How Fairy-Tale Physics Has Betrayed

the Search for Scientic Truth in
which the author of Atomic and The
Quantum Theory takes on the wilder
speculations of Hawking et al to
whom he provides a much-needed
antidote. Constable & Robinson has
UK/Commonwealth rights.
To ction, and Arthur C Clarke
Award-winner Lauren Beukes, author
of Zoo City, is creating excitement at
Blake Friedman. Mulhollands John
Schoenfelder snapped up US rights
in two novels the rst is The Shining
Girls, a high-concept thriller about
a time travelling serial killer. Oliver
Munson has turned down several
attempts to pre-empt by UK publishers
and an auction is ongoing. Rowohlt
has pre-empted in Germany.
Theres a new novel from John
Lanchester, Capital, set on Pepys
Road in London, where the characters
include Roger Yount, who picks up
million-pound bonuses, and Zbigniew,
the Polish decorator who must indulge
the whims of the super-rich. AP Watt
has sold to Faber (UK), Ecco (US)
and to Hollands Prometheus. And Ed
Victor has the latest from Man Bookerwinner John Banville, Ancient Light
(Penguin UK, Knopf US).
Whatever the result of the Man Booker
Prize on 18 October, there is likely to
be further interest in Carol Birchs
Jamrachs Menagerie (Canongate) and Esi
Edugyans Half Blood Blues (Serpents
Tail), both shortlisted and both with
several international deals already in
place. Suzanne Joinsons debut A Lady
Cyclists Guide to Kashgar, coming from
Bloomsbury next year, has also been a
hit on the international rights market,
and that may well attract further deals.
Sam Thompson is another new author
with enthusiastic support from his
publisher. His collection of stories,
Communion Town (Fourth Estate), is
set in an unnamed, ctional city that
Pete Townsend
Photo by Ross Haln
has features of a number of real ones.

HarperCollins has a novel that rst
found success as a self-published ebook:
Catch Your Death by Mark Edwards
and Louise Voss is about a womans
uncovering of the sinister events that
led to the death of a young doctor.
HC is also taking to the Fair Joanna
Trollopes Sense and Sensibility, the
best-selling novelists update of Jane
Austens rst mature novel. Michael
Palin has written his second novel
(following Hemingways Chair), The
Truth (Orion).
Jennie Erdals novel The Missing Shade
of Blue (Little, Brown) is also likely
to gain attention: Erdal is the author
of Ghosting, a memoir of her time
working with Naim Attallah at Quartet
Books. Pan is bringing The Killing,
David Hewsons novelisation of the
acclaimed Danish TV crime series, as
well as AM Blakes conspiracy thriller
The Lost Library, sold to publishers in
seven overseas territories.
In non-ction, Up Pohnpei (Prole)
sounds fun: it is journalist Steve
Watsons account of how he and
a friend organised an international
football team on a remote Pacic island.
Sara Maitland, author of the acclaimed
The Book of Silence, returns with an
Continued on page 6
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HALL 8, STAND #E954
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Briefcase continued....
Continued from page 4
exploration of the landscape of forests

and the ancient genre of fairytales in
Whispers from the Forest (Granta). From
Atlantic, Matthew Denison updates
Suetoniuss scandalous history in The
Twelve Ceasars.
HarperCollins big non-ction oering
will be The Grand Tour: Letters and
Photographs from the British Empire
Expedition 1922, a collection of letters,
photographs and other documents
recording a 10-month trip across the
British Empire by Agatha Christie and
her rst husband.
In Middle Age (Portobello), David
Bainbridge oers a reassuringly
encouraging view of mid life, drawing
on the latest research from the elds of
anthropology, neuroscience, psychology,
and reproductive biology. Simon
Gareld follows his successful book
about fonts with Here We Are: A Book
About Maps (Prole). Mapping Personality
by Rita Carter (Weidenfeld) is a
brilliantly accessible guide to the science
behind human personality. Also from
Weidenfeld, and tying in to the ftieth
anniversary in 2013 of the shooting of
John F Kennedy, The Assassination of the
President by Chris Lightbown is touted
as the rst (book) to use the work of a
network of high-quality but littleknown independent researchers whose
ndings have been largely ignored by the
mainstream media.
And from the Americans
One of the big books on DeFiore
& Companys list is Jen Lancasters
Jeneration X (NAL), a memoir from the
best-selling novelist (Such a Pretty Fat)
about the diculty of acting her age.
The Dijkstra Agency will be pushing
Amy Tans The Valley of Amazement
(HarperCollins), which stretches
from the 1890s to the 1930s, and San
Francisco to Shanghai, as it follows a
Chinese-American courtesan. A major
title for Dystel & Goderich is Joe
Bastianichs Restaurant Man (Viking),
a take-no-prisoners memoir from the
famed restaurateur that is written in
an authentic New York style that is as
unapologetic as it is hilarious.
Frankfurt Fair
DEALE R
Morris Endeavor has

Dartmouth grad and
former US Marine
Phil Klays debut,
Redeployment and
Other Stories. Among
Jean V Naggar
Agencys hot titles is
Phillip Margolins
Capitol Murder
(HarperCollins), the
latest thriller from the
best-selling author
featuring Pacic
Lauren Beukes: creating excitement
Northwest attorney
One of the big books Foundry will be
Brad Miller and East Coast private
pushing is the new one from West of Here
detective Dana Cutler. Jane Rotrosen will
author Jonathan Evison, The Revised
be talking up Iris Johansens Bonnie (St
Fundamentals of Caregiving (Algonquin),
Martins Press), the nal in the authors
about a former stay-at-home dad who,
Eve/Quinn/Bonnie trilogy. With a
after taking the title course, nds hes
number of best-selling Kindle authors
woefully unprepared to work with a bitter
on its hotlist, Trident is pushing Chris
19-year-old with advanced muscular
Culver, the author of the self-published
dystrophy. One of the hot books on
hit The Abbey, about a former homicide
Gernert Companys list is Chris Pavones
detective named Ash Rashid who,
planning on retiring, is pulled back to the
The Expats (Crown), a debut thriller
job when his niece turns up dead.
from a former editorhe worked at
Doubleday, Crown, and elsewhere.
Writers House will be touting the latest
The book goes back and forth between
from Barbara Delinsky, Sweet Salt Air
London and Luxembourg as it follows
the wife of a man who, after he takes a
(St Martins Press), about two women
job in Europe, falsely assumes shell be
and a secret pregnancy that could upable to leave behind her top-secret life
end their lives. From Megan Abbott
in the CIA. Sanford J Greenburger has
comes Dare Me (Little, Brown), which
the latest from Brad Thor, Full Black
follows two friends in a destructive
relationship. Among the Wylie Agencys
(Atria), which continues the authors Scot
big books is Chimamanda Ngozi
Harvath series (hes a former Navy SEAL
whos now in the Secret Service).
Adichies The Small Redemptions of
Lagos. The book is forthcoming from
On the ction side, Inkwell Management
Knopf and is a love story set in Nigeria
is shopping David Vanns Dirt
and London in the 1990s.
(HarperCollins), about a mother-son
One of the hot titles from HBGUS
relationship thats too close for comfort.
Little, Brown imprint is the new one
Vann is the best-selling author of Caribou
from Emma Donoghue, Astray. The
Island. One of the major titles from
Janklow & Nesbit is Sarah Mangusos
story collection, from the author of the
best-seller Room, spans centuries and
The Guardians (Farrar, Straus & Giroux),
continents and features fascinating
a new memoir from the author of
characters that roam across the page.
the lauded 2008 Two Kinds of Decay,
Another big ction selection is William
about the suicide of the authors close
friend who threw himself in front of an
Paul Youngs currently untitled new
oncoming subway car after escaping from
novel (FaithWords), a follow-up to the
a New York mental hospital.
authors best-selling The Shack.
Some of the hot titles on Sterling
Lord Literistics list include Colin
McAdams Black Bugs, a literary novel
from the Canadian writer whose Fall
was shortlisted for the Giller. William
A major novel on HarperCollinss foreign

rights list is Karl Taro Greenelds
Triburbia (Harper), a work set in TriBeCa
that the house is comparing to Jennifer
Egans A Visit from the Goon Squad and
Tom Rachmans The Imperfectionists.

Trotting out a number of big memoirs,
HC will also be selling Prague Winter by
former US Secretary of State Madeleine
Albright. Houghton Miin Harcourt
will have Anthony Shadids House of
Stone: A Memoir of Home, Family, and a
Lost Middle East, in which the Pulitzerwinner recounts his familys experience
rebuilding an ancestral home in Lebanon.
Among the big books from FSG is Paul
LeFarges new novel, Luminous Airplanes,
which follows a computer programmer
from upstate New York to San Francisco.
Holt has BBC producer David Snodins
Iago, which puts more than a twist
on Shakespeares play. SMP is selling
Augusten Burroughss This Is How, a
guide to surviving lifes worst tragedies
from the author of the best-selling
memoir Running with Scissors.
Penguin US will be talking up Owen
Laukkenens The Professionals (Putnam),
the debut novel from a British MFA
graduate and former professional poker
player about four friends who, unable
to nd jobs after graduating from
college, become professional kidnappers.
Another major title is the currently
untitled memoir from Stephanie
Mado Mack (Blue Rider Press), in
which the widow of Mark Mado and
daughter-in-law of Bernie gives her take
on both the public crisis and her own
deeply personal tragedy.
Among Random Houses big titles
is Debbie Macombers Starting Now
(Ballantine), the latest entry in the
Blossom Street series. From Janet
Evanovich is Explosive Eighteen
(Bantam), the newest title in the
best-selling series about bounty hunter
Stephanie Plum. CNN national security
analyst Peter Bergen oers up details on
the decade-long search for Osama bin
Laden in Manhunt (Crown). One of the
big titles from Simon & Schuster will
be Dick Cheneys memoir In My Time
(Threshold), in which the former Vice
President provides a frank and brutally
honest look at his life. Another big book
on the S&S list is A J Jacobss Drop
Dead Healthy, in which the best-selling
author of The Year of Living Biblically
chronicles his attempt to become the
healthiest man in the world.
Your U.S.-based production and distribution rm.
Compose.
Create.
Connect.
Economically create printready and eBook les.
Complete offset and

digital POD printing.
Enhance print and

eBook distribution.
A sample of our diverse titles:

The ABCS of Yoga for Kids
Teresa Power
Health & Fitness (Yoga)
978-0-9822587-0-5
2009
$19.95
Hardcover
STAFFORD HOUSE
Super Born: Seduction of Being

Keith Kornell
Fiction (Romance/General)
978-0-9826452-0-8
2010
$11.95
Paperback
HARPER LANDMARK BOOKS
Award-winning book introduces kids

to yoga through alphabet, rhyming
vignettes, and colorful illustrations.
A romantic satire about a quirky

journalists search for a Super Woman
and a single mother whose powers show
themselves and complicate life.
I Taste Fire, Earth, Rain: Elements of

a Life with a Sherpa
Caryl Sherpa
Body, Mind & Spirit/Biography &
Autobiography
978-0-9836094-2-1
2011
$15.95
Paperback
STUDIO S PRESS
An inspiring story of love, cultural
exploration, nding ones faith, and
the revelation that, in the Himalayas,
anything is possible.
The Gang That Shot Up Hollywood

John Stanley
Performing Arts (Film & Video)
978-0-940064-13-3
$21.99
Paperback
2011
CREATURES AT LARGE
A veteran entertainment writer
proles male and female stars such
as Clint Eastwood, Robert Mitchum,
Chuck Norris, Jane Russell, and
Lauren Bacall. With 750 photos!
Jane Was Here

Sarah Kernochan
Fiction (Suspense/Horror)
978-0-9800377-2-2
$24.95
Hardcover
2011
GREY SWAN PRESS
In a story of karma and justice long
overdue, a mysterious young woman
appears in a small New England town
claiming to be the reincarnation of girl
murdered in 1853.
How to Work with Change Since No One

Can Stop It: Gods love is never in doubt
John E. Piper
Religion/Self-Help/Philosophy
978-0-615-28447-7
$14.95
Paperback
2011
PIPER PUBLISHING
John E. Piper shows how to work with
change creatively: serving God without
playing God.
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Rate my business model

Michael Bhaskar looks at how the networked potential of web business models is
being used in publishing
ow that digital is dead/

boring/mainstream/
integrated, we have a good
sense of what the fundamental
business model looks like.
Strangely enough, it looks a lot like
traditional publishing sell discrete
units of content to people who
want to read them. Yes indeed, the
ebook revolution is pretty radical
and transformative.
Ebooks represent a huge change
in the nature of the product at one
level there is no paper but at
another are fairly straightforward
not only are they the same words,
but they are sold and packaged in
basically the same way.
By and large publishers, readers
and retailers have gured this out
and seem to be making a decent
st of it. The hand-wringing,
puzzlement and endless speculation
of yesteryear has been replaced by
that combination of hard-nosed
business and hopefulness that
characterises day-to-day publishing.
It might be easy to think the
dust has settled, but it hasnt quite.
Selling units is but one business
model among many. A brief survey
of some of the other ones out
there is instructive in the depth
and breadth of innovation still
taking place beneath what I call the
vanilla ebook revolution.
These examples are not about
ebooks per se, but more about
how the networked potential of
web business models is having
an ongoing engagement with the
publishing industry.
24 Symbols
The elevator pitch is simple: Spotify

for ebooks. Simple but eective, as
arguably Spotify has been the most
successful of the new music models
to emerge. This shifts us away
from unit sales models to access
and subscription models, which
intuitively makes sense in digital
contexts and is now nding a user
base in lm as well. Assuming
they, like Spotify, which is part
owned by the major labels, can
get the key content on board, this
could be huge. Spotify is valued at
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discoverable and build a market for

themselves in the ever tougher world
of monograph publishing.
Touchpress
Michael Bhaskar
somewhere above $1bn, and proved

that unit sales werent the be all and
end all of digital commerce.
Valobox
This is retail that brings new

elements to the mix. There is a
micro-payment system that works
on a pay-as-you-read basis and an
aliate sales model. If you, the
reader, recommend a book, then
you get a cut of the money if that
person buys the book. Genuine
aliate sales models like Valobox
could invert retail and hugely
empower individual readers at the
expense of centralised networks. In
this kind of system everyone is a
winner; the publisher not only sells
books, but more books, while the
reader gets rewarded. The creative
industries are caricatured as greedy,
and this could be a positive oset
to that image. Valobox aims to be a
premium content layer on the web,
a much needed and potentially
enormous service.
Bloomsbury Academic
There has been a lot of hype about

creative commons licences, but most
publishers have only dipped their toe
in the water if at all. Bloomsbury
Academic has positively dived in,
making all new works available free
under creative commons licences.
Sales are generated by oering
the books in more convenient,
paid-for formats, with plenty of
extras included in the bundle. And
the books become innately more
One of a new breed of publisher

(not developer, not studio, but
publisher) working through solely
digital and specically tablet
platforms. See also Winged Chariot.
There is a deep commitment to
quality of production here that has
caught the eye of Apple, the media
and the public alike. They dont
think about publishing books; they
publish apps, from the ground up,
made exclusively for the platform.
books to publishers, but with the

establishment of eorts such as Ed
Victors Bedford Square Books and
Andrew Wylies Odyssey Editions
agents have, notoriously, now
become publishers. There is more
in this model than just that though;
this is about using digital to extract
value from out-of-print and underappreciated works, aggregating
them, making them available and
introducing them to new audiences.
Publishers too are getting in on the
act see Macmillan Compass and
Bloomsbury Reader, while Faber
Finds was a print forerunner.
Publisher platforms
Unbound
Even if it was Kickstarter that,

well, kickstarted the crowdsourced
nancing model for creative
products, it is Unbound that has
made the big splash in books.
Typically publishers take a risk
and try to build demand. Here the
demand is created rst, pledges put
down and then if enough people
want it, the book is published. It
opens up the eld and suggests a
new way of trailing works before
publication, while carving a
niche of its own, as a new kind of
publisher not constrained by the
standard workow, process and
outlay of most publishers.
Byliner
Along with fellow travellers like

The Atavist, Byliner is an online
publisher committed to a new
form of work: digital only, shorter,
cheaper, more reactive, pitched
somewhere between a book and
long form journalism. These are
works that t well with the instant
access of ereading devices, with
appealingly low prices, but also
a continued commitment to the
quality of the writing. This genre
doesnt really have a name yet
but will soon, and its not just
start-ups, as many conventional
publishers start turning their
attention to these works.
Bedford Square Books
Traditionally agents represented
Academic publishers have become

technology companies. Those
goliaths amongst university presses,
OUP and CUP, have both recently
announced their digital platforms
that libraries will be able to plug into
directly. They are not the only ways:
the Reed Elseviers and Wileys of this
world have long been creating such
platforms, as have publishers such
as Palgrave. The publisher becomes
aggregator, retailer, repository and
technology provider. No trade
publisher has gone this route due to
the lack of institutional customers,
but academic, journal and STM
have led the eld in digital delivery
and consumption.
This is just a sample, far from
exhaustive, so apologies to the many
ne companies not listed above.
What it shows is that the dust has far
from settled, but that waiting in the
wings are hosts of businesses, ideas
and revenue streams that havent
been fully tapped. Not everything
will work, but it is encouraging that
risks are still being taken and the
entrepreneurial spirit is not just alive,
but buzzing around the still staid
gates of fortress publishing.
Digital publishing hasnt become
boring quite yet.
Michael Bhaskar is Digital Publishing
Director at Prole Books. He can be
found on Twitter as @ajaxlogos and will
be speaking at the Metadata Perspectives
Conference at the Book Fair, 9.30-1.00,
13th October, in the Conference Centre.
SHARJAH
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Where the global book

industry meets the
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Major new translation
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SIBF 2011 is proud to welcome
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Alex Scarrow
Ali al Muqri
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Amit Chaudhuri
Amy Riolo
Andrew Rawnsley
Anissa Helou
Bensalem Himmich
Clea Koff
David Whitley
Dominic Prince
Fawaz Haddad
George Goodwin
Greg Mosse
Ibtisam Ibrahim
Kate Mosse
Khaled Al -Berry
Kimiko Barber
Kristiane Backer
Liana Badr
Maqbul Moussa
Miram Al Tahawy
Peter James
Robert Arbor
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Rowland White
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Publishing for the few

Kristjn B Jnasson describes the Icelandic publishing scene
ew things are as laughable

to an Icelandic publisher
as hearing his European
colleagues complain about the
smallness of their domestic markets.
Even the Baltic States boast of
millions of potential customers,
not to mention countries such as
Norway, Denmark or Finland,
which in addition to the size of their
trade markets, have a relatively good
functioning market for textbooks for
elementary and secondary schools.
Iceland however has only 320,000
inhabitants and an estimated 370,000
people on the globe understand
and speak the Icelandic language.
The Icelandic book market relies
predominantly on traditional book
buyers as a state publisher supplies
largely all learning materials for pupils
up to the age of 15 and textbooks
for most classes in upper secondary
school. And almost all books used in
universities are foreign, mostly from
the likes of McGraw-Hill and Pearson,
and other international publishers. The
market is simply too small to sustain
specialised educational publishers.
Although it sounds as if one could
come up with better ideas than
becoming a publisher in Iceland,
the Icelandic book market sustains a
number of publishing houses, which
supply a range of books in dierent
categories to the Icelandic language
community. The Icelandic Publishers
Association has 42 members, many of
whom publish only few books each
year, but alongside 120 independent
publishers and institutions they
manage to produce around 1,500
titles annually. The Icelandic PA
estimates, based on statistical
information from its members, that
Icelanders buy at least 2.5 million
books each year. Given the compact
size of the market, it comes as a no
surprise that direct sales constitute
30% of all books sold.
Recent studies of reading habits
show that publishers have succeeded
in maintaining a strong relationship
with their customers, as 70% of
all Icelanders over 18 years old
buy at least one book a year and
more than 40% buy seven books
or more annually. Around 93% of
the adult population claimed that
10
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Kristjn B Jnasson
Photo by RAX / Morgunbladid
they had read at least one book in

the preceding 12 months, but the
increasing lack of interest in reading
among the young population,
especially among boys, is alarming.
Only half of all 15-year-old boys in
Iceland read books for their own
pleasure and 25% of them are
functionally illiterate. In a country
where the book market relies on the
willingness of ordinary people to buy
up to eight books a year, the future
could look better.
Traditionally the Icelandic literary
scene lightens up as the daylight
diminishes. Most domestic ction
titles, and most biographies and
popular non-ction titles are released
in the autumn and early winter
months to enable to Icelandic
book lovers to buy their perfect gift
for Christmas. Nearly 70% of all
Icelanders do buy books as gifts in
the holiday season, a tradition that
originated in the Second World War,
when the British and later US forces
occupied the country and started
hiring people for construction work.
The war raged in the outside
world but in Iceland, even young
kids were ush with foreign currency.
With European trade closed o and
imports restricted, the willingness
to spend did not match with the
supply of goods. However only
limited restrictions were placed on
paper imports and so it came that
the annual output of books tripled in
the years from 1940 to 1947.

In 1950 the publishing,
bookselling and printing
sector employed 10% of
the work force in the capital
Reykjavk. The tradition of
the Christmas book has
continued and there is even a
special Icelandic term for this
Mid-Atlantic La rentre,
jlabkad, which could
roughly be translated as the
Christmas book avalanche.
Icelandic bestsellers tend to
rush into the nations hands
with this annual book wave.
For almost a decade, the king
of the Christmas bestseller
list has been the crime writer
Arnaldur Indridason, who
manages so sell up to 30,000
copies of his slow-paced Nordic crime
novels in the two months preceding
Christmas. In fact Indridason,
alongside a handful of other crime
writers, invented the Icelandic crime
genre towards the end of the 1990s.
In a country where one or two
homicides occur each year, normally
the result of one drunk man beating
up his fellow drunk, the crime genre
was considered to be too implausible
in Iceland. Indridason managed to
combine the international genre
of Nordic crime with traditional
elements of the Icelandic novel,
thereby not only making crime
plausible, but also more importantly
creating an exportable ction product.
Indridason is, to date, the best selling
Icelandic author both in and outside
Iceland, and his main character,
Inspector Erlendur, is as close to many
Icelanders as their family members.
The appetite for Nordic crime does
not stop at local products. As in other
Scandinavian countries, translated
Nordic crime novels have dominated
the bestseller lists in recent years.
Most of these titles come in trade
paperbacks, the preferred format for
most translated ction in Iceland.
For the past ten years translations
have constituted half of all ction
published in Iceland, but as in
other Scandinavian countries many
lament the impact and importance
of Nordic crime and believe that
the media and the publishers could
do better for other ctional genres,

especially literary authors.
Many feared that the bank crises
of 2008, hitting Iceland harder than
most other countries and leading to
a drastic devaluation of the Icelandic
currency, would scare Icelandic
publishers from acquiring rights for
translations. Statistics show that this is
not the case; translations continued to
account for half of all ction published
in Iceland after the crash. Translations
of children books were much harder
hit. Publishers cast co-editions of price
sensitive hardback books from their
lists, but they are now slowly returning.
According to Statistics Iceland,
Icelandic publishers sold 35 million
worth of books in 2010. These are
printed books. There is, as yet, no local
market for ebooks in Iceland, though
one can nd titles at the iBookstore
and small domestic ebooksellers. As
the market is too small for Amazon,
Apple or Google, local solutions will
eventually be found many of the
components of a functioning ebook
infrastructure are already in place.
The future development of
textbook publishing in Iceland,
which is now stuck in crisis, will
go hand in hand with the ebook
market development. Eventually
the Icelandic crime novels will be
available in Icelandic on ebook as
they are now in translation. The irony
is that the many Icelanders that own
a Kindle or an iPad can purchase
English translations of Indridasons
novels with one click, but are unable
to purchase his books in Icelandic.
This shows well the challenges that
await publishers in all small language
communities. Readers everywhere
tend to read in the language they know
best. However, solutions created for
digitised publishing are not designed
for the local, but for the global
markets. It is absurd to think that there
will ever be a market for Icelandic
publications outside Iceland except in
translations. Icelandic publishers have
to nd their own solutions to meet
the demands of their small market for
ebooks, and in that way ensure that
they will continue to thrive.
Kristjn B Jnasson is Chair of the Icelandic
Publishers Association.
7(90:*662)662-(09
March 7 - 11, 2012
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Beyond the page

Rebecca Sinclair outlines Penguins plans for a global line of merchandise
sk any Penguin employee

what they think sets
their company apart,
and design is bound to come
near the top of the list. Penguin
has always been renowned for its
beautifully designed books both
on and inside the covers and
has played an intrinsic role in the
development of graphic design,
typography and illustration for
more than 75 years.
Its iconic tri-band jacket has
ingrained itself in public design
consciousness, and is recognised
around the world from New York
and London to Beijing and Rio.
Today, this distinctive paperback
livery is sported on Penguin
Australias Popular Penguin
series, which has sold more than
two million copies in the last
couple of years and raised the
international prole of the brand
with a whole new generation
of readers.
And now Penguin fans and
those who just love good design
are able to purchase Penguin

merchandise around the world
too, with a range of products
including notebooks, mugs,
book bags, water asks, luggage
labels and, for the truly relaxed
reader, a deckchair. The love
for the Penguin look just keeps
on growing.
Penguins design success story
starts right back with the origins
of the company, when its founder
Allen Lane launched the rst ten
paperbacks in 1935. They were
remarkable in a number of ways.
Firstly, they were priced for the
masses (6d, the price of a packet
of cigarettes). Secondly, they were
12
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A sketch of the Barnes & Noble boutique stores, which showcase books and merchandise
quality titles: I wanted to make

the kind of book which, when the
vicar comes to tea, you dont push
under the cushion. You are rather
more inclined to put it on the
table to show what sort of person
you are, said Lane.
And thirdly, they would be
packaged attractively in order to
encourage not just traditional
bookshops, but also railway
stations, tobacconists and chain
stores, to display them. I have
never been able to understand
why cheap books should not also
be well-designed, for good design
is no more expensive than bad,
white panel containing the author

and title printed in black sans
serif typeface.
And, of course, they came
printed with the iconic Penguin
logo. Jan Tschichold, an
inuential Penguin designer in
the 1940s, said: We aimed at
making something pretty smart,
a product clean and as bright as
two pins, modern enough not
to oend the fastidious highbrow, and yet straightforward
and unpretentious.
It was a vision that would last.
Fast forward 75 years and, with
such clear aection for the brand
These kinds of retail partnerships

represent a unique opportunity
not only to sell our product, but
also to market our brand.
There are plans for a whole new
range of product lines too, but
sometimes extending a brand is
as much about saying no as it is
yes to potential opportunities.
So, for example, new lines are
likely to include eReader and
iPhone cases, but youre unlikely
to see Penguin perfume any
time soon. We guard our brand
carefully, but very occasionally
we do break the rules: as in the
case of a gentleman who wrote to
ask if he might carve the Penguin
logo on the headstone of his
recently deceased wife, a great
book lover.
Those of us who are lucky
enough to work at Penguin feel a
strong responsibility to link the
work we do today with the legacy
of those before us, and ultimately
to continue to full Allen Lanes
vision. So, in the same way that
we strive to publish the very
best authors and books of their
kind, we will also aim to produce
beautifully designed product that
closely chimes with Penguins core
values. The Penguin story doesnt
end here.
Penguin merchandise will be
available from all good retailers
and www.penguin.co.uk.
The iconic tri-band jacket has ingrained

itself in public design consciousness
and is recognised around the world
he wrote as he plotted his venture.
The Penguin tri-band design
was the work of Edward Young,
a 21-year-old oce junior (who
was also despatched to London
Zoo to sketch a penguin for the
logo). The template he created
consisted of three horizontal
stripes; upper and lower bands
colour-coded by genre (orange for
ction, blue for biography, green
for crime and so on) and a central
around the world and with

retailers eager to expand their
non-book oering now seems
an ideal moment to introduce a
global line of merchandise. At
the time of writing, ten Barnes
& Noble stores across the US,
including Union Square, New
York, are displaying Penguin
boutiques, which showcase
Penguin books alongside the
recently-launched merchandise.
Rebecca Sinclair is Communications

Director at Penguin Group
Note: Quotes taken from Penguin
Special: The Life and Times of Allen
Lane by Jeremy Lewis
Abu Dhabi International Book Fair

your marketplace in the
Arab world!
28 March 2 April 2012
Join our seminars for academic and educational
publishers at the Frankfurt Book Fair.
Business opportunities for academic publishers in the MENA Region
Wednesday 12 October | 14.30 15.30
Venue: SPARKS Stage | Hall 4.2 B408
Visit us at our stand | Hall 5.0 E943
www.adbookfair.com
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Reading the future

Anna Jones and Sarah Hilderley explain how digital publishing is making more
books availabe to blind or partially sighted readers
eading using ebooks

couldnt be easier. I can
purchase and download
a new ebook in minutes, read
the ebook, navigate the text and
the menus, all using synthetic
speech. So says Robert, a
delighted blind reader.
By publishing digitally,
publishers have the potential
to reach people who might not
have been able to read their
books before. Digital publishing means a brighter future for
access to books, newspapers and
magazines, especially for blind
and partially sighted readers.
The pages that were previously
closed to them are opening up,
through ebooks and through
unabridged downloadable audio
content. Ebooks can be read by
adjusting the text to a larger font,
using synthetic speech or with an
electronic braille display.
There are varying, but increasing
levels of accessibility for Kindle,
iBooks and Adobe Digital Editions.
The new version of Digital Editions,
released this summer, means that a
wider range of ebooks can now be read
independently thanks to improved
accessibility functions.
This is welcomed by Royal
National Institute of Blind People
(RNIB), a member of the Right
to Read Alliance. We are working
in partnership with publishers,
developers, device manufacturers,
retailers and librarians to realise the
potential of digital publishing for
people with print impairments,
including sight loss and dyslexia.
A major development over the last
couple of years has been the number
of books that can be read using text
to speech. The Alliance worked with
the Publishers Association, the Society
of Authors and the Association of
Authors Agents to achieve the Text
to Speech recommendation in 2010:
that is that publishers routinely enable
text to speech on ebooks, at least where
there is no unabridged audiobook
edition commercially available.
Some publishers were already doing
this, and since the recommendation
others have followed suit, resulting in a
14
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major shift. Looking

at the UK Top 50
titles for a week in
August 2011, we saw
that 43 of them were
available as ebooks
and all but two
had text to speech
enabled. This advance
is great and we hope
others will follow suit
for their titles, and
include their back catalogues.
For publishers wishing to improve
the accessibility of their digital
products there is much advice and
guidance. The international standards
agency, EDItEUR, has recently
published Accessible Publishing, Best
Practice Guidelines for Publishers,
which gives detailed guidance for all
types of publishers, small or large, in
their endeavours. This straightforward
document explains how publishers
can tackle both the organisational and
technical aspects of accessibility.
All publishers can improve the
accessibility of their digital content
and these guidelines are designed
to assist with departmental detail,
le formats, workow issues and
the various technical challenges that
may be encountered. The guidelines
a variety of languages.
In addition, EDItEUR and the
International Digital Publishing
Forum (IDPF) are holding a
workshop seminar at the Frankfurt
Book Fair entitled Accessible
Publishing with EPUB31. This is
open to all interested publishers.
The new EPUB3 standard oers
enormous opportunities for accessible
publishing as it incorporates
many of the features of the highly
accessible DAISY (Digital Accessible
Information Systems) standard. This
session aims to give practical and
informative advice to all publishers
interested in EPUB3 and accessibility.
As a member of IDPF and the
DAISY Consortium, a leading
participant in EPUB3 development,
RNIB welcomes the features and
Digital reading means many

barriers are disappearing, but
there is still a long way to go
form part of a joint project, the
Enabling Technologies Framework,
which EDItEUR is delivering in
collaboration with the DAISY
Consortium. The framework
project is funded by the World
Intellectual Property Organization
(WIPO) under its visually impaired
persons (VIP) initiative to facilitate
access to copyrighted works for
people with print disabilities. To
access the guidelines please visit
http://www.editeur.org/109/
Enabling-Technologies-Framework/
or http://www.visionip.org where
they are published in Word,
HTML and Accessible PDF, and in
functions of EPUB3 that will enable

the next generation of publications to
be fully accessible. Over the coming
months as the EPUB3 specication is
adopted by publishers, authoring tools
and reading systems, we look forward
to seeing these accessibility features
implemented to their fullest extent.
However, ebooks and
downloadable audio are not for
everyone certainly not yet. Not all
blind and partially sighted readers have
the skills, resources or dexterity to be
comfortable with new and developing
technologies; not every device oers
features that enhance accessibility
for a person with sight loss; and not
every book, newspaper or magazine

is available as an accessible ebook or
unabridged downloadable audio. So
the need and demand for services
such as RNIBs Talking Book Service
continues to be high.
Despite this, the agship service
is today under threat by the recent
government cuts. A number of local
authorities have completely ceased
funding membership of the service
for their blind and partially sighted
residents and others are setting stricter
guidelines; one authority cancelled
the Talking Book Service for readers
who read fewer than 20 books last
year. These decisions along with cuts
to local public libraries and a reduction
in public transport in many areas are
having a huge impact on the lives of
blind and partially sighted readers.
RNIB will continue to ght these
government cuts and to campaign
for equal access to books, newspapers
and magazines for blind and partially
sighted consumers.
The advent of new technologies
in digital reading means many
barriers are disappearing, but there
is still a long way to go. By working
together across the supply chain,
publishers, developers, device
manufacturers, retailers and libraries
we can all ensure that, as the world
of digital publishing evolves, blind
and partially sighted readers can
benet fully from this revolution in
access to the published word.
Anna Jones is Media and Culture Ocer
at RNIB. Sarah Hilderley is Accessibility
Project Lead at EDItEUR.
1
The EDItEUR and IDPF workshop

seminar will be held today at 10-12pm
(Room Facette, Hall 3, West).
For more information:
Accessible Publishing pages at
www.rnib.org.uk/publisheradvice or
www.publishers.org/accessibility
The Accessible Publishing, Best Practice
Guidelines for Publishers and the
Enabling Technologies Framework
project please contact Sarah Hilderley
at sarah@editeur.org or Andrew Tu at
andrew.tu@wipo.int
The WIPO VIP Initiative:
http://www.visionip.org
HALL
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eBook Sales
Multi-channel Publishing
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Presentation
Today / 12-Oct
Information Management Hotspot
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BUILD AND DISTRIBUTE eBOOKS
DELIVER TO MANY PLATFORMS AND DEVICES
SELL IN YOUR OWN LANGUAGE
REACH A GLOBAL AUDIENCE
Daily Demos
At Our Stand
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Pearson stays at the top of global publisher
ith the global economy

still struggling to get
on a solid footing in
2010, the worlds largest publishers
had a mixed performance in the
year, although the majority of
companies managed to post sales
gains in the year.
That was denitely the case at
Pearson, where revenue increases in
trade and educational publishing
combined to keep the UK-based
publishing giant atop the Livres
Hebdo/Publishers Weekly world
publishing rankings with sales of
close to $8.1 billion. Among Pearsons
closest competitors, divestitures,
currency uctuations, and softness in
some markets dropped revenue at all
but Thomson Reuters.
The rst change in the listing
came in the seventh spot, where
McGraw-Hill Education, with
a revenue increase of 2%, pulled
ahead of Grupo Planeta, which had
a 6% decline in the year. The top
10 publishers had a more North
American avour in 2010 compared
to recent years, with Cengage and
Scholastic displacing the European
giants Holtzbrinck and De Agostini
Editore in the top 10 (though it
must be noted Holtzbrinck and De
Agostinis revenues are from 2009, as
2010 gures are not yet available).
The accession of Cengage and
Scholastic reected the growth of
educational publishing among the
top 10 publishers. Between 2008
and 2010, educational publishing
revenue in the group rose 19%,
and its share of revenue increased to
27%. Much of the gain came from
publishers serving emerging nations,
including China, which has made
education a high priority. While
scientic/technical/medical publishers
generated the largest share of sales
among the top 10 publishers, trade
sales fell in the 20082010 period,
representing 31% of revenue last year.
A CEO panel that includes Li Pengyi,
president of China Education Publishing and Media Group, John Makinson,
CEO of the Penguin Group, and Arnaud
Nourry, president of Hachette Livre, will
debate global publishing issues based in part
on insights from the global ranking. New
Horizons in Global Publishing will be held
today from 2:30 to 4:00 pm in Hall 2,
Room Dimension.
18
Frankfurt Fair
DEALE R
Rank Publishing Company

(Group or Division)
Parent Company
Pearson
Pearson Corp.
Reed Elsevier
Reed Elsevier Corp.
Thomson Reuters
The Woodbridge Co. Ltd.
Wolters Kluwer
Wolters Kluwer
Bertelsmann
Bertelsmann AG
Hachette Livre
Lagardre
McGraw-Hill Education
The McGraw-Hill Cos.
Grupo Planeta
Grupo Planeta
Cengage Learning
Apax Partners et al.
10
Scholastic Corp.
Scholastic
11
Holtzbrinck
Verlagsgruppe Georg von Holtzbrinck
12
De Agostini Editore
Gruppo De Agostini
13
Wiley
Wiley
14
Houghton Mifin Harcourt
Education Media and Publishing Group Ltd.
15
Shueisha
Hitotsubashi Group
16
Kodansha
Kodansha
17
Shogakukan
Hitotsubashi Group
18
HarperCollins
News Corporation
19
Springer Science and Business Media
EQT and GIC Investors
20
Informa
Informa plc
21
Gakken
Gakken Co. Ltd.
22
Oxford University Press
Oxford University
23
Bonnier
The Bonnier Group
24
Grupo Santillana
PRISA
25
RCS Libri
RCS Media Group
26
Egmont Group
Egmont International Holding A/S
27
Kadokawa Publishing
Kadokawa Holdings Inc.
28
Simon & Schuster
CBS
29
Woongjin ThinkBig
Woongjin Holding
30
Daekyo Publishing
Daekyo Network
31
Klett
Klett Gruppe
32
Cornelsen
Cornelsen
33
Readers Digest
RDA Holding
34
Mondadori
The Mondadori Group
35
Messageri Italiane-Gruppo editoriale

Mauri Spagnol
Messagerie Italiane
36
Harlequin
Torstar Corp.
37
Sanoma
Sanoma WSOY
38
Mdia-Participations
Mdia-Participations
39
Lefebvre-Sarrut
Frojal
40
Higher Education Press
Source: Livres Hebdo. Figures are based on sales generated in calendar 2010 or, for corporations with a scal year, from scal 2010.
Data are from publicly available sources and include sales of books, journals and digital products. Publishing data were not available for Pannini and Disney/Hyperion.
P U B L I S H E R S
W E E K L Y
&
B O O K B R U N C H
F R A N K F U R T
F A I R
D E A L E R
Pearson stays at the top of global publisher
ith the global economy

still struggling to get
on a solid footing in
2010, the worlds largest publishers
had a mixed performance in the
year, although the majority of
companies managed to post sales
gains in the year.
That was denitely the case at
Pearson, where revenue increases in
trade and educational publishing
combined to keep the UK-based
publishing giant atop the Livres
Hebdo/Publishers Weekly world
publishing rankings with sales of
close to $8.1 billion. Among Pearsons
closest competitors, divestitures,
currency uctuations, and softness in
some markets dropped revenue at all
but Thomson Reuters.
The rst change in the listing
came in the seventh spot, where
McGraw-Hill Education, with
a revenue increase of 2%, pulled
ahead of Grupo Planeta, which had
a 6% decline in the year. The top
10 publishers had a more North
American avour in 2010 compared
to recent years, with Cengage and
Scholastic displacing the European
giants Holtzbrinck and De Agostini
Editore in the top 10 (though it
must be noted Holtzbrinck and De
Agostinis revenues are from 2009, as
2010 gures are not yet available).
The accession of Cengage and
Scholastic reected the growth of
educational publishing among the
top 10 publishers. Between 2008
and 2010, educational publishing
revenue in the group rose 19%,
and its share of revenue increased to
27%. Much of the gain came from
publishers serving emerging nations,
including China, which has made
education a high priority. While
scientic/technical/medical publishers
generated the largest share of sales
among the top 10 publishers, trade
sales fell in the 20082010 period,
representing 31% of revenue last year.
A CEO panel that includes Li Pengyi,
president of China Education Publishing and Media Group, John Makinson,
CEO of the Penguin Group, and Arnaud
Nourry, president of Hachette Livre, will
debate global publishing issues based in part
on insights from the global ranking. New
Horizons in Global Publishing will be held
today from 2:30 to 4:00 pm in Hall 2,
Room Dimension.
18
Frankfurt Fair
DEALE R
Rank Publishing Company

(Group or Division)
Parent Company
Pearson
Pearson Corp.
Reed Elsevier
Reed Elsevier Corp.
Thomson Reuters
The Woodbridge Co. Ltd.
Wolters Kluwer
Wolters Kluwer
Bertelsmann
Bertelsmann AG
Hachette Livre
Lagardre
McGraw-Hill Education
The McGraw-Hill Cos.
Grupo Planeta
Grupo Planeta
Cengage Learning
Apax Partners et al.
10
Scholastic Corp.
Scholastic
11
Holtzbrinck
Verlagsgruppe Georg von Holtzbrinck
12
De Agostini Editore
Gruppo De Agostini
13
Wiley
Wiley
14
Houghton Mifin Harcourt
Education Media and Publishing Group Ltd.
15
Shueisha
Hitotsubashi Group
16
Kodansha
Kodansha
17
Shogakukan
Hitotsubashi Group
18
HarperCollins
News Corporation
19
Springer Science and Business Media
EQT and GIC Investors
20
Informa
Informa plc
21
Gakken
Gakken Co. Ltd.
22
Oxford University
23
Bonnier
The Bonnier Group
24
Grupo Santillana
PRISA
25
RCS Libri
RCS Media Group
26
Egmont Group
Egmont International Holding A/S
27
Kadokawa Publishing
Kadokawa Holdings Inc.
28
Simon & Schuster
CBS
29
Woongjin ThinkBig
Woongjin Holding
30
Daekyo Publishing
Daekyo Network
31
Klett
Klett Gruppe
32
Cornelsen
Cornelsen
33
Readers Digest
RDA Holding
34
Mondadori
The Mondadori Group
35
Messageri Italiane-Gruppo editoriale

Mauri Spagnol
Messagerie Italiane
36
Harlequin
Torstar Corp.
37
Sanoma
Sanoma WSOY
38
Mdia-Participations
Mdia-Participations
39
Lefebvre-Sarrut
Frojal
40
Source: Livres Hebdo. Figures are based on sales generated in calendar 2010 or, for corporations with a scal year, from scal 2010.
Data are from publicly available sources and include sales of books, journals and digital products. Publishing data were not available for Pannini and Disney/Hyperion.
F R A N K F U R T
F A I R
D E A L E R
list
Parent Country
2010 $
Revenues
2009 $
Revenues
UK
8,095.14
7,756.40
REACH
MORE
UK/NL/US
7,147.12
7,367.12
Canada
5,637.00
5,470.00
NL
4,718.81
4,910.77
Germany
3,844.32
4,256.95
France
2,872.96
3,259.03
US
2,433.00
2,388.00
Spain
2,427.08
2,586.58
Canada/US
2,007.00
1,958.00
US
1,912.00
1,849.00
Germany
N/A
1,874.79
Italy
N/A
1,843.20
Ingrams inventory of physical and digital content
US
1,699.00
1,611.00
and related products is the largest in the industry.
US/Cayman Islands
1,673.00
1,600.00
Japan
1,591.73
1,448.14
Japan
1,492.55
1,352.07
Japan
1,436.20
1,385.05
US
1,269.00
1,388.00
Sweden/Singapore
1,149.18
1,228.77
UK
1,038.98
1,074.90
Japan
952.88
845.94
UK
941.71
938.65
Sweden
927.22
937.71
Spain
851.93
884.50
Italy
804.56
828.88
Denmark/Norway
792.22
838.77
Japan
791.79
614.67
US
790.80
793.50
Korea
722.76
N/A
Korea
692.79
N/A
Germany
617.45
667.72
Germany
583.88
617.97
US
582.00
758.00
Italy
549.25
612.23
Italy
525.36
494.66
Canada
467.53
468.85
Finland
464.45
610.37
Belgium
434.33
456.95
France
430.48
450.21
China (PR)
392.15
367.91
CONTENT
More content. More reach. More sales.
HALL 8.0
STAND M902
ingramcontent.com
@ingramcontent
The listing was compiled by Rudiger Wischenbart (www.wischenbart.com) under the aegis of Livres Hebdo.
N/A = Not Available
Frankfurt Fair
DEALE R
19
P U B L I S H E R S
W E E K L Y
&
B O O K B R U N C H
F R A N K F U R T
F A I R
D E A L E R
Socialising book discovery

Matteo Berlucchi explains how Anobii aims to aid the discovery of books online
andering around
London on a rare
sunny afternoon, I
came across a small bookstore. I
walked in and noticed a selection
of books on a table with a
handwritten note on cardboard
saying Scientic Travels. The
books looked quite interesting as
I have a keen passion for science.
The shop owner walked up to
me and I asked him about the
books on the table, and if he had
any particular recommendation.
He explained that the books
covered adventurous travels in the
19th century for the purpose of
scientic advancement. He pulled
out a book called The Great Arc by
John Keay, which tells the story of
a brave group of geographers who
mapped the great arc stretching
from the southernmost tip of India
to the Himalayas. I bought the
book and enjoyed it thoroughly.
Expert advice
I think this episode is highly

representative of how most books
outside of the bestseller lists are
discovered: recommendations
by someone knowledgeable
about a subject. It may be a
friend, a passionate bookseller
or a professional book reviewer
who writes for your favourite
magazine. In most cases, we need
someone else to help us uncover
the next interesting read.
Bye-bye bookstores
Unfortunately at least in the

US and UK the number of
bookstores closing down is on
the rise due to many unstoppable
factors (economic slow down,
growth of online and the advent
of ebooks). The more cynical
commentators would argue
that we should not look back
as progress always leaves a trail
of disruption in its path. If
bookstores cant compete online,
so be it. Personally, I dont
disagree, but I am conscious that
with the demise of bookstores we
are going to lose something hard
to replace: the most important
discovery channel for books.
22
Frankfurt Fair
DEALE R
Matteo Berlucchi
500 books a day
In the UK alone, 150,000 new

titles are published every year.
This is an astonishing number
when compared to music (few
thousands) and movies (few
hundreds!), and its the main
reason why discovery is so hard.
Online retailers can certainly
oer the long tail of book
titles as they dont have shelf
space limitations. This doesnt
help with discovery though, as
browsing for books on these
websites tends to be confusing
and unstructured. (I would
argue that this is because of
search being the main way to
navigate rather than browse.)
Supermarkets have become a
very important channel for book
sales, representing more than
20% of the market, but their
oering is generally limited to
the top 50 titles due to the cost
of physical shelf space.
Amazon has done a very good
job with their recommendation
system, but the focus is on upselling rather than helping with
discovery. If I have never bought
a book about scientic travels
on Amazon, I will never get a
recommendation for books on
that topic.
Wizards and vampires
Books that dont get enough

marketing push from the
publishers wont make it

into supermarkets or onto
the homepage of online
book sites. This in turn
can create a negative cycle
that could push publishers
into investing less in
titles that are unlikely to
become bestsellers, in turn
discouraging writers from
thinking about picking up
the pen (or the iPad these
days), and so on.
The result is that, if
these books were not
available in bookstores for
us to browse and discover,
we could end up with a
much smaller selection
of books to choose
from. One day, the only
choices might be between the
adventures of young magicians
or vampire love!
From browsing to e-browsing
The natural question is: can

discovery be moved online? The
internet has revolutionised so
many things, why not discovery?
In other words, how could the
experience of browsing in a
bookstore be recreated online?
Lets look at online discovery
from a general perspective
before looking at the specic
a relevant piece of information

when you already know what
you are looking for. This is a
great addition to the tool-set that
humanity can use to uncover,
research and analyse information
in its purest form.
The problem with the current
search system, in the context of
discovery, is its limited ability to
operate outside the keyword
model. New approaches based
on semantic web ideas
once more developed by Tim
Berners-Lee, the inventor of
the World Wide Web should
make it easier in the future to
uncover deeper connections
between web objects, but
for now this is still a long way
away. So, if I am looking for
a recommendation outside of
my usual spectrum of interest,
search wont help much.
Word-of-mouth is a very
powerful discovery channel
as it acts in a peer-to-peer
fashion where the sender
is already connected to the
recipient for personal reasons.
This peer-to-peer filter allows
new information not only
to travel the internet very
rapidly (thanks to the fact
that our society is tightly
interconnected), but also
I am conscious that, with

the demise of bookstores, we
are going to lose something
hard to replace: the most
important discovery channel
for books
case of books. The two primary
discovery modes on the internet
are search and word-of-mouth.
Search exploits the ability
of online text to be indexed
automatically. Search is the
most ecient way to discover
to be quickly evaluated by
the recipient on the basis of
who the sender is. Word-ofmouth is the natural channel
for recommendations and
recommendations are the most
powerful drivers of discovery.
P U B L I S H E R S
W E E K L Y
&
B O O K B R U N C H
F R A N K F U R T
F A I R
D E A L E R
Socialising book discovery

Matteo Berlucchi explains how Anobii aims to aid the discovery of books online
andering around
London on a rare
sunny afternoon, I
came across a small bookstore. I
walked in and noticed a selection
of books on a table with a
handwritten note on cardboard
saying Scientic Travels. The
books looked quite interesting as
I have a keen passion for science.
The shop owner walked up to
me and I asked him about the
books on the table, and if he had
any particular recommendation.
He explained that the books
covered adventurous travels in the
19th century for the purpose of
scientic advancement. He pulled
out a book called The Great Arc by
John Keay, which tells the story of
a brave group of geographers who
mapped the great arc stretching
from the southernmost tip of India
to the Himalayas. I bought the
book and enjoyed it thoroughly.
Expert advice
I think this episode is highly

representative of how most books
outside of the bestseller lists are
discovered: recommendations
by someone knowledgeable
about a subject. It may be a
friend, a passionate bookseller
or a professional book reviewer
who writes for your favourite
magazine. In most cases, we need
someone else to help us uncover
the next interesting read.
Bye-bye bookstores
Unfortunately at least in the

US and UK the number of
bookstores closing down is on
the rise due to many unstoppable
factors (economic slow down,
growth of online and the advent
of ebooks). The more cynical
commentators would argue
that we should not look back
as progress always leaves a trail
of disruption in its path. If
bookstores cant compete online,
so be it. Personally, I dont
disagree, but I am conscious that
with the demise of bookstores we
are going to lose something hard
to replace: the most important
discovery channel for books.
22
Frankfurt Fair
DEALE R
Matteo Berlucchi
500 books a day
In the UK alone, 150,000 new

titles are published every year.
This is an astonishing number
when compared to music (few
thousands) and movies (few
hundreds!), and its the main
reason why discovery is so hard.
Online retailers can certainly
oer the long tail of book
titles as they dont have shelf
space limitations. This doesnt
help with discovery though, as
browsing for books on these
websites tends to be confusing
and unstructured. (I would
argue that this is because of
search being the main way to
navigate rather than browse.)
Supermarkets have become a
very important channel for book
sales, representing more than
20% of the market, but their
oering is generally limited to
the top 50 titles due to the cost
of physical shelf space.
Amazon has done a very good
job with their recommendation
system, but the focus is on upselling rather than helping with
discovery. If I have never bought
a book about scientic travels
on Amazon, I will never get a
recommendation for books on
that topic.
Wizards and vampires
Books that dont get enough

marketing push from the
publishers wont make it

into supermarkets or onto
the homepage of online
book sites. This in turn
can create a negative cycle
that could push publishers
into investing less in
titles that are unlikely to
become bestsellers, in turn
discouraging writers from
thinking about picking up
the pen (or the iPad these
days), and so on.
The result is that, if
these books were not
available in bookstores for
us to browse and discover,
we could end up with a
much smaller selection
of books to choose
from. One day, the only
choices might be between the
adventures of young magicians
or vampire love!
From browsing to e-browsing
The natural question is: can

discovery be moved online? The
internet has revolutionised so
many things, why not discovery?
In other words, how could the
experience of browsing in a
bookstore be recreated online?
Lets look at online discovery
from a general perspective
before looking at the specic
a relevant piece of information

when you already know what
you are looking for. This is a
great addition to the tool-set that
humanity can use to uncover,
research and analyse information
in its purest form.
The problem with the current
search system, in the context of
discovery, is its limited ability to
operate outside the keyword
model. New approaches based
on semantic web ideas
once more developed by Tim
Berners-Lee, the inventor of
the World Wide Web should
make it easier in the future to
uncover deeper connections
between web objects, but
for now this is still a long way
away. So, if I am looking for
a recommendation outside of
my usual spectrum of interest,
search wont help much.
Word-of-mouth is a very
powerful discovery channel
as it acts in a peer-to-peer
fashion where the sender
is already connected to the
recipient for personal reasons.
This peer-to-peer filter allows
new information not only
to travel the internet very
rapidly (thanks to the fact
that our society is tightly
interconnected), but also
I am conscious that, with

the demise of bookstores, we
are going to lose something
hard to replace: the most
important discovery channel
for books
case of books. The two primary
discovery modes on the internet
are search and word-of-mouth.
Search exploits the ability
of online text to be indexed
automatically. Search is the
most ecient way to discover
to be quickly evaluated by
the recipient on the basis of
who the sender is. Word-ofmouth is the natural channel
for recommendations and
recommendations are the most
powerful drivers of discovery.
F R A N K F U R T
Pssst! You should read this
The problem is that wordof-mouth is not controllable.

The word viral is often used
in this context because of the
intrinsic inability to harness the
distribution of information via a
peer-to-peer approach. Wouldnt
it be great if word-of-mouth
could be tamed and used as the
lymph
behind
an online
system
designed
with book
discovery
in mind?
Indeed it would, but I think that
something even better could be
achieved.
The ideas behind two hugely
successful online platforms can
be borrowed to try to solve
this problem: Facebook and
Wikipedia.
Facebook has created an
organised way to manage your
friends and peers. Because
Facebook has kindly decided
to allow anyone to hook into
their identity and friendship
management platform, it is
fairly easy to develop a service
that can highlight your friends
recommendations and reviews
around their own reading habits.
Facebook provides a structure
for word-of-mouth that was
missing at the time of viral
emails. If you recommend a book
to your friends, only your friends
will see it. This is good because I
have no interest in some random
persons recommendations.
Wikipedia has shown that
people like to share their
knowledge with others. A book
recommendation comes from
the fact that we have some
knowledge about the topic or
subject that a book relates to. On
what basis would we be able to
recommend it otherwise? How
would we know that that book is
better than the next?
If we were allowed to share our
knowledge about our favourite
topic by dening it on an online
F A I R
D E A L E R
system similar to Wikipedia

so that we and others would
be able to add, rank and discuss
relevant books, I think a lot of
people would enjoy that.
Anobii, together we nd better
books
This is what Anobii is trying to

achieve: an online service where
readers
can create
topics or
contribute
to existing
ones by
adding and
reviewing
relevant book titles in a sort of
open and shared directory.
These topics are the online
equivalent of the table with
books about scientic travels I
mentioned earlier, but without
the space limitation of a store
(nor the costs!) and with the
scalability of the internet.
Follow me!
We are also introducing the

concept of friends (including
Facebook) and followers (thanks
Twitter!), so that each reader
can build connections with their
friends or with the people they
nd interesting because of their
contribution to topics.
What we are hoping this will
achieve, is a system that oers
a vast and very original readerpowered browsing system,
where knowledge and passion
is shared via topics, and friends
contributions are highlighted
and shared with their peers.
If we succeed, we may be able
to help readers discover unique
books they would never have
found otherwise. At the same
time, we may also help less
known authors to connect with
new audiences. Wish us luck.
Matteo Berlucchi is CEO of Anobii. He
will be speaking at Frankfurt SPARKS,
the Digital Initiative of Frankfurt Book
Fair, today from 11.30am-12noon
(Hall 8). He can be found on Twitter as
@matteoberlucchi.
Frankfurt Fair
DEALE R
23
P U B L I S H E R S
W E E K L Y
&
B O O K B R U N C H
F R A N K F U R T
F A I R
D E A L E R
Gratwohl lands dream job

Andrew Richard Albanese talks to Casper Gratwohl about his new strategy role
at Oxford University Press
n a sign of the digital times,

announced in late September
that it had appointed Casper
Gratwohl to a newly created role
as Senior VP, Group Strategy. A
14-year OUP veteran, Gratwohl
was most recently VP of Reference
and Digital Publishing within
OUPs Global Academic division.
But in his new senior management
role he will now work alongside all
of OUPs business units on a range
of activities designed to address
OUPs strategic agenda. So what
will this new strategy job entail?
FFD caught up with Gratwohl,
and asked.
There really arent very
many strategy posts in the
publishing industry. Can you
talk a little about what made

this position necessary at OUP?
CG: We all feel the upheaval

that publishing is going through,
and everyone is watching like
hawks for new models to carry
us into a sustainable digital
publishing environment. But one
of the things I learned working in
reference and academic publishing
over the last decade is that its hard
to maintain the internal focus
necessary to set a course, and then
follow it, when your market is
completely transforming itself. So,
a new position like this it will help
us maintain that focus.
Another reason for a strategy
position is OUPs strong divisional
organisation. This was a very clean
structure in the pre-digital era.
But the business now requires
The Best-selling Reference

Books of All Time
Order your 2012 editions today!
August 2011.
ISBN: 978-1-60057-153-4.
List price: $13.99. Paperback.
Please visit
us at
BOOTH #
8.0 M 942
November 2011.
ISBN: 978-1-60057-148-0.
List price: $12.99. Paperback.
For licensing and international sales,

PLEASE CONTACT :
BEN JACOBS
TEL : (212) 896-4268
BJacobs@InfobaseLearning.com
24
Frankfurt Fair
DEALE R
To order in the UK, Europe, or Middle East,

PLEASE CONTACT :
TEL : +44 1767 604972
Eurospan@Turpin-Distribution.com
business. Can you talk about

the innovations youve helped
usher in over your 14-year
career there?
Caspar Gratwohl
a much greater level of coordination and planning, both on

the infrastructure side as well as
on publishing strategy. Since our
user communities are reorganising
themselves, often tting into
multiple market segments in new,
interlocking ways, our strategic
initiatives need to be in-step across
the divisions, and I hope to help
facilitate that.
Specically, what are some
of the things you expect to
address right away?
CG: Right now, since its a new

position, Im meeting with folks
to determine where my eorts
will prove most helpful. OUP is
already making good headway
on our digital learning platform
and assessment programmes, so
Im trying to understand as much
as I can about the solutions were
putting in place there, and I expect
this will to be a strong focus of
activity for me. What interests me is
the variety of activity Ill now have a
chance to help direct. For example,
there are a number of ways for the
Press to work more closely with
other departments of the University
of Oxford on initiatives that
support our joint mission. There
are few other publishing houses at
which Id be able to explore such
rich opportunities.
OUP, a centuries-old press, has
been among the most active
innovators in the publishing
CG: Certainly you dont thrive as

a publisher for so many centuries
without innovating along the
way, and Ive had the chance
to work on many cutting-edge
projects in recent years. As
reference publisher, I helped
build new digital products, from
Oxford Dictionaries and Oxford
Reference Online to the re-launch
of the Grove Dictionaries and
Oxford Bibliographies Online.
Most recently, in my digital role,
I worked on University Press
Scholarship Online, oering other
university presses the opportunity
to publish their monographs with
us using our Oxford Scholarship
Online platform. We are also
working on ambitious new OUPwide discoverability initiatives
that will be rolling out over the
next few months.
You mentioned how tough it is
to set a course when the market
is shifting beneath you. But not
only is the market shifting, but
the technology too. Is part of
your job to try and see around
corners, to help the press
develop plans and product that
can sustain unexpected change?
CG: Change does come fast, and

crystal-ball gazing skills would
be highly attractive for anyone
working in publishing right now.
The challenge of creating business
models and appropriate access
to educational and academic
content across multiple markets
is immense, but the digital shift
is also an immense opportunity
to be an agent of positive change
to the communities we serve.
And a positive way of thinking
is imperative if were going to get
anywhere. Im often surprised
by how large OUPs appetite has
become for exploring new ideas.
If I can help build more of that
momentum then Ill feel like Ive
landed my dream job. How often
can you say that?
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Lobbynomics v. guessonomics
Richard Mollet gives an update on the Hargreaves Review of IP
or anyone working in the

world of creative industry
lobbying, one gure has
dominated the landscape in 2011:
that of Professor Ian Hargreaves.
His review and report, and the
governments response to it, have set
the parameters for a number of policy
debates that are now raging (almost
literally) across the policy forest.
An escape from the WestminsterWhitehall milieu to the relative calm
of the Frankfurt Book Fair aords a
good opportunity to reect on what
has been said, and more importantly,
what has to be said next.
Hargreaves report in May
plopped into a policy pond already
rippling with the developments
around the Digital Economy Act.
The attempt by Internet Service
Providers (ISPs) BT and TalkTalk
to derail the Digital Economy
Richard Mollet
Act at Judicial Review failed. The

judgment from the High Court
in April found that the Act was a
fair and focused way to reduce
online copyright infringement and
to educate consumers. This decision
has allowed Ministers to plough on

with implementation of the Act
although a separate review has led
them not to introduce measures to
enforce blocking of infringing sites.
That decision may not matter
given another High Court judgment,
this time in July, which found
that under the Copyright Act,
rightsholders (in the guise of the lm
studios) could force an ISP (in the
form of BT) to block an infringing
site (in this case, Newzbin2). The
full ramications of this judgment
will not be clear until 14 October
when BT explains how it is going to
implement the order. Following that,
we can anticipate a raft of similar cases
brought by rightsholders with respect
to other blatantly infringing sites.
So against this backdrop of the
courts adjudicating in favour of
rightsholders, we have the Hargreaves
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James Alexander
Review. It would not be unfair to

note that he took a less supportive line
towards the creative industries. Not
only did his report fail to acknowledge
the high levels of innovation taking
place across all sectors a development
entirely down to the structural
underpinning of copyright it also
proposed a number of changes to the
law which would severely undermine
intellectual property (IP).
Worst of these is the idea that
European law should be amended
so that any novel form of copying
technology should automatically not
be cited as a copyright infringement.
It has been disappointing to see that in
its response to the Review published
in August the government agreed
to take forward this proposal. It will
undoubtedly run into the sand
when it encounters the European
Union, but it would nevertheless
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Frankfurt Fair
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have been more comforting not to

see this idea embraced.
There are similar concerns with the
Hargreaves / Government proposal to
extend copyright exceptions to allow
all data and text mining. Currently,
scientic publishers license such
uses in what is widely recognised as
a highly permissive regime. Only
those whose motives appear not to
be non commercial are not granted
permissions or licences. In this way,
access to copyright works and the
underlying or in some cases, fully
integrated data is carefully managed,
to the benet of owner and miner
alike. An exception would erode all
controls, kill a nascent market in
licensing stone dead and expose the
investment of publishers to widespread
copyright infringement. And this from
a report which had as its premise the
spurring of economic growth!
&
B O O K B R U N C H
It gets better. Hargreaves made

much of the importance of evidence
to back up policy positions, calling
indeed for an end to lobbynomics.
Imagine our surprise, therefore,
when it transpires in the supporting
documents to his review that the
economic impact of these two most
radical proposals are not quantied.
I would back our industry data against
this guessonomics any time.
So where next? In a very timely
fashion, the House of Commons
Business, Innovation & Skills Select
Committee has announced an
inquiry into the Hargreaves Review.
It is very robustly kicking the tyres
of the report recommendations
and appears to be sympathetic to
the rightsholder case that economic
growth is at risk if copyright
is signicantly weakened. The
Publishers Association, along
F R A N K F U R T
with other rightsholder bodies,

will be giving oral evidence to the
Committee in the forthcoming
session of Parliament.
We will also continue to liaise
closely with the Intellectual Property
Oce, which has the herculean task
of implementing the Hargreaves
recommendations. Many of these,
such as improving legislation around
orphan works, virtual learning and
library digital archiving, we strongly
agree with. (They were good ideas
when Andrew Gowers proposed
them ve years ago and they are
good ideas now.)
We are also keen to be closely
involved in the development of the
big ticket item from the review, that
of the Digital Copyright Exchange.
Provided this is a private sector
owned and operated rights-registry
style portal, with non-compulsory
F A I R
D E A L E R
trading facilities for those who

want them, then it can only be a
positive development. Anything
other than that, and it will require
serious consideration.
These conversations take place
against a backdrop in which the
Coalition Government is stepping
up the pressure on search engines and
ISPs to do more to work with us to
combat infringement online, and a
Labour opposition which is starting to
get its act together on creative industry
policy, and has a positive stance
towards the importance of copyright.
Whether, in a year from now, we see
Hargreaves as a continuing problem,
a positive report, or forgotten history,
will depend greatly on the next few
months of creative industry lobbying.
Richard Mollet is CEO of the Publishers
Association.
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Aiming for 1 million Agency model
lawsuits
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Frankfurt Fair
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ive US class action law rms

are now wrangling over who
will take the lead in a suit
led against Apple and the Big Six
publishing houses (Random House,
Penguin, HarperCollins, Simon &
Schuster, Hachette Book Group and
Macmillan) over the implementation
of the agency model for ebooks,
writes Andrew Richard Albanese. But
while the procedural battles begin,
the initial lings suggest the suits are
based on a shaky foundation.
The battle began on 9 August,
when lawyers for rm Hagens
Berman led suit in a California
federal court alleging ve major
publishers (the Big Six excluding
Random House) near-simultaneous
switch to the agency model in early
2010 represented an illegal scheme to
articially inate the price of ebooks
in conjunction with the release
of the Apple iPad. Five copycat
suits were later led by competing
rms in New York, and California,
and the court is now considering a
with Amazons $9.99 price for

ebooks, Apples then CEO Steve
Jobs responded that the prices
would be the same. That public
pronouncement, as one suit alleges,
was a signal to publishers that
everyone was in on the conspiracy.
The following day, 28 January,
Macmillan CEO John Sargent
told Amazon of its switch to the
agency model. This would have
been irrational if Macmillan had not
expected its primary competitors to
follow suit, the ling notes. Acting
alone, no individual publisher
would be able to sustain the supracompetitive prices.
The lings oer no proof of its
claim, however. And the lings
also reveal a fundamentallyawed interpretation of the ebook
business. The lings complain that
the conspiracy eectively ended
retailer discretion for ebooks. But
the suits comparison of ebooks to
physical books belies the fact that
ebooks and print books are dierent
Under scrutiny, the price-xing claims

rest on a deep misunderstanding of an
ebook business still very much in its infancy
motion led by Hagens Berman to
consolidate the cases in California
with Hagens Berman in the lead role.
The ling of copycat suits is
common in American consumer class
actions. It is more the rule than the
exception, one class action attorney
explained. If a case is perceived to
be a good one, there will be multiple
lings by dierent rms in dierent
courts, and the rms will then
compete to see who will become lead
counsel. In the coming months,
the defendants will most likely
move to have the suits dismissed on
as many grounds as possible, the
attorney added, and will also seek to
delay discovery in the case while the
motions are considered.
According to the lings, the
price-xing conspiracy allegedly
worked like this. In January 2010,
when asked by reporters how
Apples ebookstore would compete
products: retailers actually buy

and sell copies of physical books,
while consumers license access to
ebook editions. Under scrutiny,
the price-xing claims rest on a
deep misunderstanding of an ebook
business still very much in its infancy.
With investigations under way
in some states over ebook pricing,
however, and reported federal
interest into Apples business
practices, the question is whether the
claims are strong enough to advance
the case to the starting line. Motions
to dismiss are usually not successful
at this stage, class action attorneys
note, and should the case progress,
that could be damaging enough.
After all, even if the case is easily
defensible, attorneys say, it raises the
prospect of publishers being deposed
about pricing, the economics of
digital publishing, and other core
business operations.
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The hijacked Spring

Raja Alem looks at the changing roles of writers and publishers within the global
web of communicators
here is a scene in my novel

The Doves Necklace in which
the main character, Nora, is
own by private jet from Mecca to
Marbella, transforming herself from
the girl shrouded from head to toe
into the mistress of a wealthy Sheikh.
As she absentmindedly watches the
television screen in front of her, Nora
is shocked by the Qiblah indicator,
an image of the plane roped from
its spine to a faraway black cube. It
displays the planes position in relation
to the Kaaba of Mecca, regarded by
Muslims as the centre of the world
and in whose direction they prostrate
themselves in prayer. In dismay,
Nora sees the planes trajectory as a
reection of the leap she herself is
taking westward; struggling to escape
the cubes unrelenting pull, stretching
the rope until it snaps and sends the
plane smashing into the horizon and
the cube disappearing into space.
That snap reected 9/11, which
was in a way a manifestation
of the opposing pull between the
xed direction of the Qiblah and the
rapidly diverging world.
On the other hand, the crumbling
of the World Trade Center was
immediately and unpredictably
followed by the crumbling of barriers
between nations. It rapidly developed
in the form of online protests
against the Iraq war, which engaged
participants from all over the world,
regardless of their religion. I recall
visiting Italy after the invasion of Iraq,
and seeing anti-war ags hanging
from every window in almost every
small Italian town. In my mind I
equated those ags with every email
my friends or I had sent in protest.
In an epiphany, I realised the
powerful changing role I was
playing within the global web of
communicators; that I, a woman
from Mecca, was an engine
propelling the world. I bet that at
some point from 2002 onwards, that
same moment of empowerment was
felt by most individuals on earth. And
even if it did not succeed in stopping
the war, it marked nonetheless the
emergence of a new superpower, that
of the technology of communication;
an earthquake with continuous
30
Frankfurt Fair
DEALE R
Raja Alem receives the Arabic Booker Prize
aftershocks with the Arab Spring

amongst them.
Likewise those tremors were felt
in literature and culture. We could
sense the expansion of this borderless
digital realm, a global club in which
the worlds artistic creations could
reach directly to an international
audience without the stewardship of
publishers, press or political systems.
Publishing online was another eect
of this seismic shift.
In short, we were facing a
challenging era. Not only did
publishers have to shift from being
guardians of public taste to midwives
of those new creations, but we writers
and artists had to leave our trenches
and establish neutral territory
which could be shared with a global
The required change was too

drastic for individuals initially
unprepared to lower our guards or let
go of our taboos. As a writer, I was
still subject to the tension between
West and East, between myself as an
individual with free will and freedom
of expression, and my role as a
mouthpiece for society, broadcasting
and upholding its reservations.
But gradually, the distance I
gained from my travel and living
partly abroad helped me to approach
this schizophrenic tension between
cultures. And writing a book in
English was a way to escape the
automatic self-censorship that I felt
was inevitable in Arabic.
It was like choosing to walk
blindfold through a mineeld of
As the demand for online publishing

grows, we face the challenge of nding
a new, cosmopolitan language, which
can defuse our historical prejudices
audience. Without my being aware
of it, my writing stumbled in the
face of this challenge. Amidst the
clamour for democracy locally and
internationally, it took me ve years
to set free my most recent novel so
that it could belong to this new era, to
abandon its dissembling, ambiguous
style, to address not the safe legends
of history but the politically tricky
present, and to penetrate right to the
human heart of Mecca.
taboos, armed only with the English

language to help sweep and defuse.
I allowed myself to touch with a
foreign hand what my tame senses
wouldnt allow me to explore, and
to express that which, in Arabic, I
would have felt naked expressing.
It was a cathartic experience, and it
took me to another world in which
my city of Mecca was no longer
the city of God, but a hostile steel
and glass jungle, and in which I felt
somehow impervious to criticism.

It was amazing how the same word
in English could make me feel not
vulnerable but elated. For me, writing
in English was like stepping behind a
curtain and shamelessly stripping o
all restraints.
And so I ventured to take a whole
generation to the therapist, allowing
them to express, under the sedative
powers of the English language, how
it felt to have grown up in the rigid
mindsets of Mecca in the 1950s
and 1960s, and then to be thrust
mercilessly through the cultural shock
of the third millennium.
Now, as the demand for online
publishing grows ever stronger, we
face the further challenge of nding a
new, cosmopolitan language, concise
and highly artistic, and perhaps partly
visual, which can defuse our historical
prejudices and crumble the barriers
of our parochial thinking. We must
click with everybody, fullling our
roles not only as Saudi or British or
German or Chinese writers, but as
global writers.
We can only hope that the
unstoppable ow of publications
about the Arab Spring will not turn
into restrictive clichs for the next
generation of Arabic books and Arab
writers. This is the threat I perceive
in the question I am asked wherever
I go in the world: What is your
role in the Arab Spring? The real
battle writers are waging against
oppressive conditions on a local level
is overshadowed by the protestors in
the streets of Egypt or Tunis or Syria.
Far from the headlines, Saudi writers
to give just one example are
ghting against the veiling of opinion
and of existence itself. But history
repeats itself; revolutions are hijacked
by those who leap to the vanguard of
the suicidal crowds, leading them in
unpredictable directions, as the whole
world watches and even cheers the
usurper on.
Raja Alem was joint winner of the 2011
Arabic Booker Prize for her novel The
Doves Necklace. World English rights for
The Doves Necklace have sold to Overlook
Press in the US and Duckworth will be
publishing in the UK.
F R A N K F U R T
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Reed Exhibitions
joins PubMatch
eed Exhibitions, whose

trade fairs include
BookExpo America
and the London Book Fair, has
signed on as an aliate partner to
PubMatch, the book-publishing
and rights database founded
earlier in 2011 by Publishers
Weekly and Combined Book
Exhibit, writes Jim Milliot. The
addition of Reed Exhibitions
adds the capability for conference
attendees and exhibitors at BEA
and LBF to obtain real-time
rights information in several
dierent languages.
Steve Rosato, Event Director
for BEA, says,
BookExpo
America is
thrilled to
be able to
have a formal
relationship
with PubMatch
because we see
it as a value add for everyone
who participates in BEA. It is a
tool that enables our attendees
and exhibitors to maximise what
they get out of BEA when they
are there, allowing for them to
interact with more people in
advance of the show and continue
to transact business after BEA.
Reed Exhibitions has worked
with both the Combined Book
Exhibit and Publishers Weekly
for many years and I can think of
PW President George Slowik,

Jr, noted that Reed Exhibitions
brings to PubMatch the expertise
and long experience of managing
BookExpo America and the
London Book Fair, respectively.
These book fairs are valuable tools
in the worldwide rights industry,
making them invaluable to the
PubMatch community.
According to Jon Malinowski,
President of Combined Book
Exhibit and PubMatch co-founder,
PubMatch is fast becoming the
leading website for multilingual
rights information around the
world. The addition of Reed
Exhibitions
as an aliate
partner is a huge
step forward
in realising the
potential of
PubMatch.
Currently the
membership
of PubMatch is nearly 3,000 and
Malinowski and Slowik expect
that number to climb to 10,000
or more by the end of 2012.
PubMatch aliates include Taiwanbased Lees Literary Agency and
Author Marketing Experts, based
in San Diego. The PubMatch
website is oered in English and
simplied Chinese, and traditional
(or complex) Chinese. German is to
follow later this fall.
Malinowski said new
programming on
PubMatch includes an
improved cataloguegeneration feature and
search capabilities, plus
a section dedicated to
service providers with
areas included for
translators, illustrators,
editors, trade associations,
distributors and wholesalers.
Another new section is to include
an employment exchange by
country; already the site is
streaming in Publishers Weeklys
popular job postings.
It is a huge step forward

in realising the potential
of PubMatch
no better partnership to launch
this innovative new venture,
observed Alistair Burtenshaw,
Director of Publishing and
Books at Reed Exhibitions.
The London Book Fair and
BookExpo are delighted to be
working with PubMatch and
look forward to showcasing the
service to our customers.
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We can work it out

Peter Brantley talks about the changing relationship between libraries and publishers
s the digital future

unfolds, perhaps no
relationship is being
tested more than the relationship
between libraries and publishers.
From ebook licensing, to the
preservation of our shared
literary heritage, we face new
challenges and opportunities
that will in a matter of
years change dramatically the
institutions and values that have
endured for centuries.
Recently, Publishers Weekly
added Peter Brantley, Director of
the Internet Archives Bookserver
Project, as a contributing editor and
blogger on library issues. PW editor
Andrew Richard Albanese caught
up with Brantley to talk about
some of the simmering issues facing
libraries and publishers in this era
of rapid change.
PB: The relationship between

libraries and publishers is awkward,
and sometimes dicult. In an
increasingly networked global society,
both sectors are encountering a
deep transformation in how data
and information are prepared
and distributed, transitioning
from physical objects to digital
manifestations. Although the
organisational form of library and
publisher is stable, the functions and
relationships of those organisations
in relation to their suppliers and
users, as well as to each other, are
in a period of great change. But, I
think it is important to remember
that there are many dierent kinds
of libraries public libraries, school
libraries, university libraries as well
Let us show you how to

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32
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while also helping to provide a

more enduring solution for content
producers who need to earn a living.
Whats your take on the state

of relations between libraries
and publishers?
Ebooks are the hot topic, but

what other important, looming
issues do you see on the horizon?
Peter Brantley
as many dierent kinds of publishers.

Relationships may be strained
in some areas, but cordial, even
deepening in others.
What do you see as some of the
major issues to be addressed?
PB: One is the necessity of localisation.

For digital lending and access,
there is no reason why, technically,
libraries must be community-based,
with physical branches serving
individual neighbourhoods. A single
national digital library could serve an
entire country.
However, there are many reasons
why library branches must continue
to be based in their neighbourhoods,
to ensure computer access, and to
foster community interaction, for
example. This tension, between
the pressure for digital aggregation
and the need for communitybased service, is something we
havent gured out yet, and part
of the solution is to re-address
how we nancially support our
communities, and their libraries.
Another issue is business models
and the sustainability of library-based
ebook lending. Digital content
permits far greater control by content
producers over terms of use, and that
threatens the ability of libraries to
own and preserve books. Whether we
can move beyond restrictive licensing
structures is something else we have
not worked out. Society does not
benet from excessive control over the
creative and intellectual arts. We learn
from sharing knowledge with each
other. In a digital age, we must learn to
take advantage of new opportunities,
PB: There are many issues, but I

would point out two. First, we really
do not understand how privacy
should work in a networked society.
The US and Europe are perhaps at
two opposite poles in their current
willingness to protect and respect the
individuals data and privacy. At the
same time, however, the benet of
forsaking a little privacy in exchange
for enhanced, customised online
services is becoming increasingly
obvious. How we educate people
about their privacy choices, and how
we engineer into our digital systems
the privacy protections we enjoy in
real world transactions, is a longterm project.
The other area I would point out is
the preservation of books and culture.
We are producing more information
faster than ever before, and yet we
lack the means of ensuring that it will
be available for future generations.
We cannot, and should not, try to
save everything. But developing a
methodology for sampling wisely, so
that gaps in our preservation strategy
are not crippling, is a major challenge.
On one hand, saving digital culture is
easy because data are easy to replicate.
On the other hand, we dont know
how to ensure that we can nd,
access, and use, the exabytes of
information we store.
Despite the challenges, are you
optimistic about the future?
PB: I am, but not because I feel

were going to develop digital
understandings that erase the tension
facing our existing institutions. I am
optimistic because I believe we will
generate new ways of creating and
sharing knowledge and culture beyond
our wildest imaginations. Our growing
social complexity means that we must
be willing to be brave, even radical,
in how we think about organisations,
while keeping a clear focus on the
values we need to survive, including
respect for one another.
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The Lion still roars at 40

Pat Alexander and Paul Clifford look at the general market for Christian books and at th
celebrates its 40th birthday
t was in 1971 that David

Alexander, previously an
editor at InterVarsity Press,
set o by car from Berkhamsted,
England, with half a dozen project
ideas in his bag to try out at the
Fair the worlds great ideas
marketplace. He had his sleeping
bag in the boot, though in the
event he stayed in a local home.
The vision was to create books
from a Christian perspective that
would appeal to a wide range
of potentially interested people.
That meant accessible, colourful
presentation and co-editioning
to enable cost-spreading.
One of those rst six projects
all published in the autumn
of 1972 was The Photo-Guide
to the New Testament, using
some of Davids photographs
taken on an overland journey
to the major Bible lands in
the summer of 1971. These
were to illustrate a major new
book, published under the Lion
David and Pat Alexander presenting the rst Lion Handbook to the Bible
At the end of the 1971 Book

Fair, publishers representing
six dierent languages had
signed up for the Photo-Guide.
Importantly for the future, there
were publishers who bought into
the idea of Christian books for
the general market. Not cross-
Societies around the world have been

undergoing rapid change. Institutional
Christianity is in decline in much of
Europe and alternative spiritualities
have gained in popularity. By contrast,
in other places Christianity is
strongly resurgent
imprint in 1973 as The Lion
Handbook to the Bible.
This became something of
a company agship. Starting
with an initial English language
print-run of 90,000 copies, in
its various editions since then (it
has never gone out of print) it
has achieved sales of more than
three million copies, in some
30 languages worldwide. It also
led to the Handbook series of
multi-contributor reference/
information books.
34
Frankfurt Fair
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over titles, but created primarily

with this market in mind
eliminating the jargon, assuming
no background knowledge,
highly visual, and building on
the needs and contact points
many ordinary people still have
with the Christian faith.
The Lion name was registered.
We were (precariously!) in
business. We rented a one-room
oce above a freezer centre.
We took on a salesman who
for the rst six months sold the
Lion idea ahead of having any

books to sell! We had minimal
capital, so everything was on a
shoe-string. Language partners
editions of the Photo-Guide paid
for the printing, including the
UK edition which we then had
to sell fast to bring in the return
that would keep Lion going.
We gathered a team around us
all committed to the basic idea
and ethos. We needed to grow
quickly to do the job. Very soon
we were overtrading on capital.
In 1975 Lion became a Public
Limited Company with several
hundred small shareholders.
Being international, the
business involved much travel,
within Europe (east and west)
and beyond, to Cairo and the
Far East. The friendships that
developed were and remain
very special.
The list grew and developed
too. We created childrens
books for all age-groups, fact
and ction, paperback lists,
educational books all with
the same essential aim and
vision. They sold in the general
bookshops, and also through
specialist Christian outlets.
Many Christians gave the books
to friends, and those without a
church background found them
helpful themselves.
There were many struggles
disruptions caused by strikes,
recessions (this is most certainly

not the rst). We overstretched
and had to retrench. We had
our unexpected ops. But we
had always seen this work as
a Christian calling not just
our own idea and we found
God faithful through it all: even
when David contracted Lyme
Disease, with serious heart
damage, resulting in premature
withdrawal from full-time work
in 1994. From then on until
Davids death in 2002 we were
home-based, taking on specic
projects and, in his words,
cheering from the touchlines.
Over time Lions reputation
steadily grew. Lion established
itself as the No 1 publisher of
childrens Bibles in the UK, a
position it still retains. Some
childrens Bibles are still in print
after 30 years. The Lion Childrens
Bible (rst published in 1981)
has now been translated into 71
languages, eleven of them only in
the last year, and has sold more
than 4 million copies worldwide
since its rst publication.
Meanwhile, societies around
the world have been undergoing
rapid change. Institutional
Christianity is in decline in
much of Europe and alternative
spiritualities have gained in
popularity. By contrast, in other
places, such as Korea, China,
much of South America and
parts of Africa, Christianity is
strongly resurgent.
F R A N K F U R T
F A I R
D E A L E R
at the growth of Lion Publishing as it

A key issue for Lion
has always been to try to
identify peoples needs
where they itch and
to meet them through
our books. Around the
world these needs have
been slowly changing:
a growing requirement
for simple information
and for good retellings of
Bible stories for children
in many places; but, by
contrast, for less overtly
Christian material in
parts of the West. Lion
takes a holistic view of
people, so we believe that
issues in their emotional,
relational and intellectual
lives need addressing alongside
their spiritual or religious ones.
Believing that the Christian
faith is equally holistic, the
Lion lists have adapted and
changed to address these
varying requirements.
The rise of the internet has
also impacted on what Lion
can do. We all use the internet
to source key information
and this reduces demand for
informational books, particularly
for adults. Large, multi-author
illustrated books with their
demanding investment in terms
of time and money are now
much more dicult to make
viable. At the same time, new
technologies oer fresh ways of
publishing this material.
There remain many points
of engagement: key rites of
passage (birth, marriage, death);
a residual respect for and interest
in Christian heritage, even if
only as a cultural expression,
to which many parents want to
introduce their children; stresspoints in life (and not just the
most obvious such as divorce or
bereavement); and confusion or
anxiety brought on by profound
social change or intellectual
challenge such as that raised by
the so-called New Atheists. At
many of these times or in many
such situations, people reach
REACH
MORE
READERS
Ingram delivers content to the widest breadth
of potential readers worldwide, including retail
David Alexander
for a book for enlightenment,

guidance or reassurance or out
of simple curiosity. And thats
where Lion comes in.
In 2003 Lion Publishing
merged with London-based
Christian publishing rm Angus
Hudson Ltd. The merger created
the present Lion Hudson,
oering four imprints (adding
Candle and Monarch to the
general-market orientated Lion
and Lion Childrens lists) that
now publish 150 new titles
a year between them and are
expanding the range of coeditioning even further. This
spring, the company reached
200 languages. Its turnover
is in excess of 9m and it is
satisfactorily protable.
From the rst, the company
established a very wide range of
strong publishing partnerships
around the world. These remain
one of its most important assets
as we seek to continue to meet
peoples real needs in the
present day.
Lion Publishing is the forerunner
of what is now Lion Hudson. Pat
Alexander co-founded Lion Publishing
with her husband David. They met
while they both worked at Inter Varsity
Press. Paul Cliord is Managing
Director of Lion Hudson.
www.lionhudson.com
customers, library patrons, and studentsin any

format. More content. More reach. More sales.
HALL 8.0
STAND M902
ingramcontent.com
Frankfurt Fair
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@ingramcontent
35
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&
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F R A N K F U R T
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World Book Night

Julia Kingsford reects on the success of WBN and looks forward to next years event, w
t the heart of World

Book Night lies the
simplest of ideas and
acts, that of putting a book into
another persons hand and saying,
this ones amazing, you have
to read it. It is this most basic
of transactions that is also at
the heart of every great reading
experience, whether its a friend, a
teacher, a bookseller or librarian,
a review, a blog, or even Oprah or
Richard and Judy, our best reads
start with someone reaching out
and saying you should try this.
World Book Night is an
amazingly ambitious project that
launched in the UK this year
and saw 20,000 people volunteer
to share that incredibly simple
experience of gifting a book with
48 light or non-readers to share
the joy and love of reading. In
Julia Kingsford
total one million books (40,000

copies of 25 specially chosen and
printed titles) were gifted across
the UK and Ireland on street
corners; on buses and trains; in
cafes, pubs, bars, village halls, arts
Beyond Words Publishing

has three decades of experience in publishing
inspiring books, eBooks, videos, and new media
that fulll peoples dreamshelping them make
positive changes in their lives and the world.
Meet Sylvia Hayse, Foreign
Rights Manager,
and Lindsay Brown, Managing
Editor,
to learn more about our body, mind, spirit titles,

multi-media projects, and our new kids and young
adult list launching Spring 2012.
Visit our booth Hall 8.0 R 956

www.beyondword.com
Facebook.com/BeyondWordsPublishing
36
Frankfurt Fair
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Twitter.com/BeyondWordsPub
centres, libraries and bookshops;

and in prisons, hospitals and the
workplaces of some of the hardest
to reach non-readers.
In addition tens of thousands
of passionate book lovers gathered
at events around the country
to celebrate books and reading,
including the largest book event
ever held in the UK Trafalgar
Square saw almost 8,000 people
gather to hear readings by authors
including John le Carr, Margaret
Atwood, Alan Bennett, David
Nicholls and celebrities ranging
from Nick Cave, Stanley Tucci
and Rupert Everett to the Mayor
of London, Boris Johnson.
World Book Night originated
at a round table discussion at the
Book Industry Conference in
May 2010 and was the brainchild
of Canongate MD Jamie Byng
who, with an extraordinary group
of passionate and dedicated
individuals from across the trade,
made World Book Night happen
from getting the industry green
light to the night itself in just
six months.
The purpose of the discussion
was to consider ways to build
a stronger dimension, aimed
at capable but reluctant adult
readers, to the very successful
annual World Book Day and the
Quick Reads initiative, which
promote books and reading to
respectively children and adult
learners. The idea of the gifting
experience has its origins in a
conversation Jamie had with
Margaret Atwood in 2005, about
a little known book written in the
1980s called The Gift by Lewis
Hyde (subsequently published
in the UK for the rst time by
Canongate). It is something of
a treatise on the power of the
gift economy, from the giving
of physical gifts to the gifts of
creativity and art.
World Book Day was launched
in the UK 15 years ago and
works eectively across the
schools network, with more
than 14 million 1 book tokens
distributed every year. These can
be used to purchase specially
printed books or redeemed

against the price of any childrens
book. Five years ago the industry
also launched Quick Reads, an
initiative aimed at the millions of
adults in the UK with low literacy
levels. It produces and sells books
by brand name authors specially
written to be accessible to those
who struggle with literacy. But
neither of these initiatives is
focused on encouraging the
millions of adults in the UK with
good literacy levels who read
emails, websites, social media,
news, magazines and cereal packs
constantly but, for whatever
reason, simply never read a book.
Previous projects to engage this
sector had often got caught up in
an overload of worthiness. This
is not the place to emphasise the
vital value of universal literacy
here at the worlds largest book
fair that should rather go without
saying but for too long the
focus on engaging teenagers and
adults in reading was that it was
something important, something
good for you, something you
should or had to do.
Ask any regular reader why
they read and it is not to make
them a better person, its because
they enjoy it. Sure, reading a great
book may teach you new ideas,
or about history or society, or
about how other people live, and
the sum of this knowledge might
just make you that bit better.
But the passion that drives heavy
readers is the pleasure not the
self-improvement. And it is this
passion that World Book Night
has utilised through the network
of volunteer givers.
The process for World Book
Night is fairly straightforward,
a simple act of passing on books
and passion from the heart of
the trade, through a network
of bookshops and libraries to
dedicated book lovers who
gift them to new readers. A
selection of books are chosen
and specially printed; 20,000
people volunteer to gift these
books within their communities
to those who dont regularly
P U B L I S H E R S
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t, when WBN becomes truly international

engage with reading; these givers
choose where to collect their
books from a network of signed
up libraries and local bookshops
(thereby placing these vital and
increasingly under threat pillars
of reading communities into the
heart of the process); and nally
the givers take the copies of their
chosen books and put them into
the hands of non-readers with
whatever variation on this ones
amazing, you have to read it that
they wish.
In 2012 World Book Night
will develop and evolve. Though
the name was a natural evolution
of World Book Day celebrations,
we will earn the World part
of our name in 2012 as World
Book Night becomes truly
international. The date is moving
to 23 April, the USA is conrmed
as our rst
international
partner and
conversations
are progressing
with countries
across the
globe about
developing the
World Book
Night model
elsewhere.
John le Carr reading on stage in Trafalgar Square
Led by
experienced
bookseller and publisher Carl
round reading ambassadors a
Lennertz, and with the full
word-of-mouth network for the
support of the major publishers
power and value of reading, that
and ABA, WBN US is developing
encourages community support
ambitious plans to see the gifting
of local bookshops and libraries,
experience and engaging events
as well as the reading, sharing and
happen across all 50 states. In the
giving of books.
UK we are turning our givers and
The 25 World Book Night
impassioned participants into year
titles will be announced later this
month and have been informed

by a public poll of favourite books
that saw more than 8,000 titles
nominated. As I write, more than
100 people are involved in the
challenge of reading through the
top 100! We are working closely
in partnership across the reading
industry with the PA and
publishers, BA and booksellers,
The Reading Agency and libraries,
and other reading and literacy
charities to ensure the all-round
value that World Book Night
can deliver to the industry, to
impassioned dedicated readers,
but above all to those who
are only now discovering the
wonderful, enriching experience
that reading brings to life.
Julia Kingsford is CEO of World
Book Night
Peel away conventions for

unexpected results
Supply chain consultancy Virtualized Logistics and

logistics company SBS Worldwide have developed
revolutionary solutions that have transformed printing
in Asia into a highly-effective option for publishers.
Virtualized Logistics re-engineers publishers supply chains,
allowing clients to consolidate printing in Asia, with every
function benefiting from improved visibility and efficiency.
SBS Worldwide provides fast and reliable supply chain solutions
for publishers with end-to-end visibility right down to ISBN level.
Virtualized Logistics is dedicated to assisting its clients

build effective supply chains to achieve high performance
from strategy development through to implementation.
Tony Leach, Solutions Director at Virtualized Logistics
To see how we can help you to manage

your supply chain more effectively,
call +44 (0) 207 930 2888

email tony.leach@vl.cx
or visit sbsworldwide.com and virtualizedlogistics.com
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First sale doctrine

The US copyright decision could harm libraries, used bookstores, and encourage
foreign printing. Andrew Richard Albanese explains
merican librarians and

used booksellers say their
core activities are now in
question after a Second Circuit
Court of Appeals ruling that
the First Sale doctrine in US
copyright law the provision
that enables libraries to lend,
and consumers and bookstores
to re-sell books does not apply
to works manufactured outside
the US.
While the verdict stands as
a signicant victory for US
publishers in their ght against
the illegal importation of foreign
works, especially textbooks, critics
say the overly broad decision
could upend decades of common
practice in the book business and
could encourage the outsourcing
of US print jobs overseas.
The ruling comes in the case of

John Wiley & Sons, Inc. v. Supap
Kirtsaeng, in which Kirtsaeng,
a Thai-born US student, stood
accused of importing and re-selling
unauthorised foreign editions
of textbooks in the US. In its
decision, a three-judge panel of
the Second Circuit armed, by a
2-1 margin, that Kirtsaeng could
not avail himself of the rst sale
doctrine, because the statute
says products must be lawfully
made. Those words, the court
ruled, limits First Sale specically
and exclusively to works that are
made in territories in which the
Copyright Act is law, and not to
foreign-manufactured works.
The verdict is the second
decision in a year to limit First
Sale. In December 2010, the
Lost...?
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US Supreme Court deadlocked

4-4 (with Justice Elena Kagan
abstaining) in the case of Costco
Wholesale Corporation v. Omega,
SA, which armed a Ninth
Circuit decision that enjoined
big-box store Costco from selling
printed. But the ruling nevertheless

creates uncertainty. It also gives
publishers yet another potential
lever of control when it comes
to library usage and at a time
when the shift to licensed access
of ebooks is already impacting the
What seems likely is that the ruling

could be used to stop the sale of
used books especially textbooks a
secondary market at which publishers
and authors have long chafed
copyrighted, foreign-made Omega
watches (authorised for sale only in
foreign territories) in the US.
Because the Supreme Court
deadlocked, however, the Ninth
Circuit ruling is non-binding on
other circuits. The Second Circuit
ruling, however, goes further than
the Omega decision, and could be
particularly harmful to libraries,
explained Washington-based
attorney and library consultant
Jonathan Band.
Basically, the Ninth Circuit
ruled that First Sale still applied
to foreign manufactured goods
if they were imported with the
authority of the US copyright
owner, Band explained. In other
words, if a US library bought
a book in the US from a US
publisher, and that book happened
to be printed in China, that
library, under the Ninth Circuit
interpretation, would still have the
right under First Sale to lend the
book. Unfortunately, the Second
Circuit rejected this exception,
Band noted. Thus, in the Second
Circuit, the First Sale pillar
libraries have relied on for decades
to lend books does not exist for
books manufactured outside of the
US, even if it was legally purchased
in the US from a US publisher.
It seems highly unlikely that
publishers would seek to stop
libraries from circulating trade
books because of where they were
ability of libraries to purchase and

lend content. At the very least,
libraries must demand information
from publishers about where every
item has been manufactured,
Duke Universitys Kevin Smith
noted. But what I really fear
is that publishers will begin to
manufacture more of their works
overseas and then try to demand
a higher price one that includes
public lending rights.
What seems more likely, on
the other hand, is that the ruling
could be used to stop the sale of
used books especially textbooks
a secondary market at which
publishers and authors have long
chafed. While the defendant in
the Wiley case, Supap Kirtsaeng,
is an unsympathetic party, Smith
concedes, who created a lucrative
business re-selling unauthorised
foreign textbooks in the US, the
Second Circuits decision, he notes,
now oers publishers an easy path
to scale back the secondary market
for used books. And not just for
the Supap Kirtsaengs of the world,
but for everyone; they just have to
print their books overseas.
That outcome is a potential
negative the Second Circuit judges
themselves acknowledged. Both
the majority and the dissent agree
that this interpretation of the First
Sale doctrine is a job-killer, Band
noted, because it encourages the
exportation of US printing jobs.

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12 O C T O B E R

For round-the-clock Frankfurt Book Fair coverage go to www.publishersweekly.com and www.bookbrunch.co.uk

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Wednesday 12 October 2011

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