ST JOHN’S UNIVERSITY OF TANZANIA

DEGREE PROGRAMME : BACHELOR OF SCIENCE IN NURSING

COURSE TITLE : ENTREPRENEURSHIP

COURSE CODE : NU 346

COURSE INSTRUCTOR : TITUS KITULI

NATURE OF WORK : GROUP ASSIGNMENT

GROUP NUMBER : 08

YEAR OF STUDY : 3 YEAR (2022/2023)

NAMES REGISTRATION NO REGISTRATION NUMBER

NKENENE GITU 2020/0571
MARIAM MLEWA 2020/0460
HAWA LYUU 2020/0398
REST N LINGASIKU 2020/0421
NICKSON Z KABAAIJAM 2020/1003
MAULIDI R MAULIDI 2020/0922
GABRIEL MATHIAS 2020/0438
WAZIR CHUO 2019/00461
YEREMIA BHALIKULIYE 2020/0767
INNOCENT JEREMIAH 2020/0920

QUESTION; develop a business idea, prepare a business plan for tailoring and designing and
completing it by SWOT analysis
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Contents;
1. EXECUTIVE SUMMARY………………………………………………………4
1.1. Short overview of the business…………………………………..…...4
1.2. Project investment cost………………………………………………..4
2. BUSSINESS ANALYSIS……………………………………………………….4
2.1. Background history…………………………………………………..4
3 BUSSINESS DESCRIPTION…………………………………………………5
3.1. Mission……………………………………………………………..5
3.2. Vision………………………………………………………………5
4 MARKERT ANALYSIS………………………………………………………..5
4.1. Market overview and size…………………………………………....5
4.2. SWOT analysis…………………………………………………........6
4.3. Competition analysis ………………………………………………..6
4.3.1. Products and services…………………………………………..6
4.3.2 Customers segmentation………………………………………..6
5 ECONOMIC OF THE BUSSINESS…………………………………………....7
5.1 Financial planning
6 MARKERTING PLAN………………………………………………………….7
6.1 Advertisement…………………………………………………………7
6.2 Goal per month……………………………………………………….8
6.3 Targeted customers…………………………………………………..8
7 OPERATION PLAN……………………………………………………………..9
7.1. Operational policies……………………………………………………9
7.2 Company meeting………………………………………………………9
8 ORGANIAZATION AND MANAGEMENT…………………………………10
8.1 Organization structure……………………………………………….10
8.2 Management Team
8.2.1 Designing and tailoring professionals…………………………10
8.2.3 Management function……..……………………………………10

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MITINDO CLASSIC COMPANY BUSSINESS PLAN

1. EXECUTIVE SUMMARY
MITINDO CLASSSIC CAMPANY; is a tailoring and designing business that aim to
provide high quality customer clothing and designing services to individual, a tailoring
industry It is a registered company in the regulatory bodies such as BRELA, and TRA,
currently has 10 members, 8 males and 2 female. The company is located at Kikuyu ward
in Dodoma city. The mission of our company is to create the unique and personalized
clothes which reflect on customer's individual style and preferences. We are assured to
become the leader in the industry with a team of skilled personnel.
The projected investment cost is 15,000, 000Tsh. The company will contribute
10,000,000, equivalent to 66.67% of total amount for investment and loan of 5,000,000
equivalents to 33.33% the company is seeking from financial institutions (Bank),
therefore the company will seek for financially assistance from the bank(financial
institution), buyers, insurance company to total investments, The company looking
forward for selling at least @50000 per one produced cloth then for at least 20 clothes
will be =1,000,000 and @3000 per one repair cloth for at least 50 repaired clothes
=150,000
2. BUSSINESS ANALYSIS
MITINDO CLASSIC CAMPANY’S Product/Service; includes making clothes, altering
and designing clothes from fabric materials. Findings of the research conducted by
company's members revealed that most people prefer to wear best fitted body clothes that
last longer as well as their input that influences the end result of the products which led to
the formation of company, the" MITINDO CLASSIC COMPANY". The company is
operated by 10 members.
Our will company produced products and offered service in Dodoma region. After our
company has grown and provides services to other nearby regions including Singida,
Mbeya and Dar es Salaam.

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 3. COMPANY DESCRIPTION
MITINDO CLASSIC COMPANY is a partnership company owned and managed by
third year nurses at St John's University of Tanzania. It is found in Dodoma at Kikuyu,
providing tailoring, alteration and clothing design and consultation. The company will
provide services to individual customers as well as corporate clients, providing client’s
uniform, professional attire. Mainly specifically the courses with uniforms and overall
designing of female clothes
3.1 Mission
The company mission is to create unique and personalized clothes that reflect on
customer's individual style and preferences by serving on both regional and local
communities through discovery of different ways in which will contribute in good
looking appearance of person
3.2 vision
The company is to become a global leader in tailoring and design industry, create an
innovation and create design as per customer satisfaction designs. And our goal is to
improve good appearance

4. MARKET ANALYSIS
4.1 Market overview
Our market includes; customer tailors, fashion design, clothing alterations also our market is
driven by customers demand and personalized and unique clothing. The research we conducted
about the market for tailoring and designing showed that nearby kikuyu there is insuffiency of
designing
.
4.2 SWOT ANALYSIS
4.2.1 Strength of our company
The presence of indigenous customers
Strong experience with tailoring and designing industry and understanding of our customer
Efficient workflow and timely delivery
Low price which attracts many customers
Excellent customer services
Existing connection in the industry for potential partnership

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4.2.2 Weakness of our company
Low capital
Shortage of Transportation
Inadequate supply chain

4.2.3 Our opportunities

Strong growth in designing market
Enough capital to fulfil our customers for free delivery
. Good customer care and service
. Comprehensive marketing strategies which includes both online and offline channels
. Utilize social media platforms, visually appealing website to enhance branding

4.2.4 Our threats

. Upcoming new investors in our industry
. Highly competitive market
. Low barriers to entry

4.3 competition analysis

We have few competitors in our business; the main competitor is BEATRICE TAILORING
AND DESIGN because she conduct the same business with known adaptability of the location
with good craftsmanship and has low efficient workflow and timely delivery of products to the
customers

4.4 Product and services produced

Bespoke Tailoring: We will provide custom-made clothing, including suits, dresses, shirts, and
trousers, tailored to individual measurements and preferences, alteration services to ensure that
garments fit perfectly and meet our clients' requirements, clothing design our team of talented
designers will work closely with clients to create unique and exclusive clothing designs, whether
for special occasions or every day wear. We will provide personalized consultations to
understand our clients' needs, style preferences, and specific requirements, ensuring that we
deliver exceptional results.

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5. THE FINANCIAL PLAN FOR MITINDO CLASSIC COMPANY

Our financial plan is to collect Tsh 15,000,000/= that will be collected from our own shares each
member will contribute 1,000,000/= and the remaining also borrow from financial institution
such as banks
DETAILS AMOUNT(Tsh)

Revenue projection 48,600,000/=

Based on market research and estimated sales

Start-up costs
Sewing machine 5@500,000/= 2,500,000/=
Measuring tape 10@10,000/= 100,000/=
Hand sewing needles 2@box 2,000/= 4,000/=
Sewing machine needles 10 boxes@ 10,000/= 100,000/=
Scissors 20@15,000/= 300,000/=
Threads box 50@ 10,000/= 50,000/=
Tailor’s chalk 2@10,000/= 20,000/=
Rulers 10@ 1,000/= 10,000/=
Iron and ironing board 3@ 50,000/= 150,000/=
pins 5 boxes@ 2000/= 10,000/=
Thread snips 15000/=
Pieces of cloths 6,000,000/=
Total Tsh 9,259,000/=

.Operating expenses
Rent 6 month @150,000/= 900,000/=
computes 700,000/=
Maintenance costs 1,000,000/=
Salaries 10@250,000/= 2,500,000/=
Emergences 641,000/=

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Total Tsh 4,100,000/=

Pricing strategy (cost accounting)

The company looking forward for selling at least @50000 per one produced cloth then for at
least 120 per month the total earn of clothes will be =6,000,000/= and @3000 per one repair
cloth for at least 100 repaired clothes =300,000/= per month and designing of clothes per at least
@5,000/= with total 250,000/=per month and we will start the program of training people of
tailoring with fees per each month 100,000/=
Therefore
Total earn per month will be about 6,550,000/= where by subtracting the cost per month of
2,500,000/= we are expected to earn profit of 4,050,000/= each month per year will be
48,600,000/=
The opportunity also for obtaining different orders across different universities such as udom,
deca, mvumi after further investments

6. MARKETING STRATEGY
6.1. Targeted customers
Our targeted customers mostly are university students since they can be doubled assessed by
directly engagement and also can be accessed by using social Media also nearby customers to
our centre apart from university student, our local residents employed and self-employed
residents. And also to those who is sells food in restaurants. Both males and females examples of
clothes are laboratory coats, wardrobe clothes and casual clothes

6.2. Advertisement of business

Our business company mitindo will be easily advertised through social platforms like; Instagram,
Facebook, Twitter, WhatsApp, YouTube also in TikTok as MITINDO CLASSIC COMPANY:
@MITINDOCLASSIC COMPANY and via Email
www.mitindoclassiccompamy@1223gmail.com also to assess our local resident customer apart
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from university students we'll build connection with auto-rickshaw drivers "BAJAJI" to have our
commercial advertisement at back of their motors also advertisement beside the roads and in
some of stationary once name come across the heads of people more frequently it's easy for them
to remember and have desire to know more about it.

6.3. Goal per month

The company looking forward for selling at least @50000 per one produced cloth then for at
least 20 clothes will be =1,000,000 and @3000 per one repair cloth for at least 50 repaired
clothes =150,000 also in-between orders for special events like graduation or wedding or
mothers local association uniform we approximately per month we expect to make 1,250,000 .
Action plan and how to sell
Supplying our product to the society to the people we we'll know them and those seem interested
by our product cooperate with our first customers to advertise our products to their neighbours
also supplying to the local shops where will be easily accessible to many individuals far by
customer our product can reach them through buses transport.

7. OPERATIONAL PLAN
7.1 Operational policies
A manager is going to deal with planning, organizing and also leading the company,
maintenance of tools and equipment’s, customer caring also conducting different training
programs so that the staff workers become updated with industry trends and administrative staff
will be dealing with accounting duties storage and all day to day activities.

7.2 Company Meetings

A manager with other staff members will have meetings after every two months. Through
managerial meeting (manager, staff operators, and administrators)

8. ORGANIZATION AND MANAGMENTS

Mitindo classic company is structured in liner and people involves in different managements
activities by fulfilling their responsibilities by a manager contributing what has and other
members within the organization

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 8.1 organization structure
The organization section set up the Hierarchy of the people involved in tailoring and designing
business. It’s often set up in a chart form. In this chart earn indicate who is CEO, director of
marketing and other roles you have in business but for these who single person home business
becomes easy and cannot need chart of hierarchy

CEO(Madam Hawa)

Working manager
Accountant (Mariam ) Marketing
(Nkenene Gitu)
manager( Rest)

Shopkeeper (Gabriel)

Seller (Kabaijam)

8.2 Management
Customer
The section highlights what you and the others involved in the running of your business
bring to the table. This not only include owners and managers but also your board of
directors and support professional start by indicating your business structure and then list

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 the team member of the company designing and tailoring professional, Machine operators
sCleaners.

8.3 Management Function

CEO's role includes:

o Vision and Mission: The CEO sets the company's vision and mission, defining the
long-term goals and direction.
o Strategy Development: The CEO is responsible for formulating the company's
strategic objectives and plans. They assess market conditions, identify
opportunities and risks.
o Leadership and Team Building: The CEO selects and builds a strong leadership
team, delegating authority and responsibilities to capable individuals. They
provide guidance, support, and mentorship to executives and managers, fostering
a culture of collaboration and high performance.
o External Relations: The CEO represents the company to external stakeholders
such as investors, partners, customers, and the public. They engage in strategic
partnerships, build relationships.

Functions performed by accountants:

o Financial Reporting: Accountants prepare and present financial statements such as
income statements, balance sheets, and cash flow statements.
o Bookkeeping: Accountants maintain accurate and up-to-date records of financial
transactions, including sales, purchases, payments, and receipts
o Financial Analysis: Accountants analyze financial data to assess the financial
health and performance of an organization. They use various techniques and ratios
to interpret financial statements
.

The function of a marketing manager:

o Marketing Strategy: Developing marketing strategies aligned with the overall
business goals and objectives. This involves conducting market research,
identifying target markets, .

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 o Budgeting and Resource Allocation: Managing the marketing budget and
allocating resources effectively to achieve the desired marketing outcomes.
o Team Management: Leading and managing the marketing team, including hiring
and training marketing personnel, assigning tasks and responsibilities, and
providing guidance and support.
o Performance Measurement and Analysis: Monitoring and analyzing the
performance of marketing campaigns and initiatives

Functions associated with a working manager:

o Leadership: A working manager provides leadership and direction to their team
members. They set goals, define objectives, and communicate expectations to ensure
that the team is aligned and working towards a common purpose.
o Supervision: A working manager is responsible for supervising the work of their team
members. They provide guidance, support, and feedback to ensure that tasks are
completed effectively and efficiently.
o Team Development: A working manager focuses on the development of their team
members. They identify training needs, provide coaching and mentoring, and create
opportunities for growth and advancement.
o Problem-solving: As a hands-on manager, a working manager actively participates in
problem-solving activities. They analyze challenges, identify solutions, and facilitate
the implementation of effective strategies.

Functions of a shopkeeper:
o Customer service: Shopkeepers interact with customers, greet them, and assist
them in finding products or answering their queries. They provide a positive
shopping experience, addressing customer concerns and ensuring satisfaction.
o Sales and marketing: Shopkeepers promote their products and services to attract
customers. They may create promotional displays, design advertisements, and
implement marketing strategies to boost sales. They also handle sales
transactions, including processing payments and issuing receipts

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 o Store maintenance: Shopkeepers maintain the cleanliness and organization of the
store. They ensure that shelves are stocked and arranged neatly, merchandise is
properly labeled with prices
o Financial management: Shopkeepers handle financial aspects of the business,
such as tracking sales, monitoring expenses, and managing cash registers. They
may also prepare sales reports, reconcile accounts, and handle basic bookkeeping
tasks.

o Security and loss prevention: Shopkeepers take measures to prevent theft and
maintain store security. They may install security cameras, implement anti-
shoplifting measures, and train staff on security protocols. They are vigilant in
identifying and addressing potential security risks.

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