Group Assignment

ARM10103 INTRODUCTION TO RETAIL INDUSTRY
Assignment Title: Retail Plan (30%)
Objective: The objective of this assignment is to develop a comprehensive retail

plan for a fictional or existing retail business. Students will apply their knowledge of
retail management, marketing, and operations to create a strategic plan that
addresses key aspects of the retail business, such as store layout, merchandise
assortment, pricing, promotions, and customer experience.
Assignment Overview:
Work in a group of six and develop a comprehensive retail plan by choosing any
retail business type. Be sure to reference the concepts you have learned in your
chapters. You will be invited to showcase your retail plan at The Retail Business Plan
Exhibition. In this assignment, you will create a retail plan for a retail business of your
choice. You will be expected to address various components of retail strategy and
present a well-thought-out plan that can be used to guide the retail business in
achieving its goals.
The event provides an opportunity for a student to develop and demonstrate mastery
of essential knowledge and skills as they apply to the analysis of a business
opportunity, the development of a marketing/promotion plan, location analysis and
the development of a financial plan. Your report should include the following:
Assignment Components:
1. Retail Business Selection

 Choose a specific retail business or create a fictional one for this
assignment.
 Provide a brief description of the business, including its size, location,
and target market.
2. Market Analysis
 Conduct a comprehensive analysis of the market in which the retail
business operates. (SWOT ANALYSIS)
 Identify target customers and their preferences.
 Analyse competitors and market trends.
3. Store Layout and Visual Merchandising

 Design an effective store layout that enhances the customer shopping
experience.
 Describe visual merchandising strategies, including product placement
and signage.
4. Merchandise Assortment
 Determine the assortment of products the retail business will carry.
 Explain your product selection criteria and the rationale behind it.
5. Pricing Strategy
 Develop a pricing strategy for the retail business.
 Discuss the factors influencing pricing decisions.
6. Promotions and Marketing

 Create a promotional plan, including advertising and sales promotions.
 Discuss the use of digital marketing and social media in reaching the
target audience.
7. Customer Service and Experience

 Define the customer service standards and policies.
 Explain how the retail business will enhance the overall customer
experience.
8. Financial Projections
 Provide financial projections, including sales forecasts, budget
estimates, and break-even analysis.
 Justify your financial assumptions.
9. Conclusion and Implementation

 Summarize the key elements of your retail plan.
 Discuss the steps necessary to implement the plan successfully.
10. References
 Cite all sources used in your research and analysis, following a
consistent citation style (e.g., APA, MLA).
Submission Guidelines:
 The assignment should be typed and formatted professionally.
 Use visual aids and diagrams to enhance the presentation of your plan.
 The assignment should be submitted electronically.
Due Date: The assignment is due [WEEK 12, date and time will be inform later].
Note: Please make sure to adhere to any specific instructions provided by your
instructor, such as formatting requirements, length of the assignment, and citation
style.
PRESENTATION:
Students must showcase their retail plan in the form of Poster/ Prototypes
Presentation at the event. The oral presentation may be maximum of 15 minutes
in length, including time for questions. Use your creativity to make the
presentation interesting and informative. Lecturers who are not teaching the
subject can be invited to evaluate the presentation, focusing on the effectiveness
of public speaking and presentation skills and how well your group responds to
questions that the panel may ask during the presentation.
GUIDELINES:
1. Reporting Format:
Writing Font Type: Times New Roman

Font Size: 12
Spacing: 1.5
Heading: Font 14, Times New Roman,
Bold, Capitalize each Word, Underline, Numbering.
Page Format: Bottom Centre

Number
Font Type: Times New Roman
Font Size: 12
The tittle page must inlcude the following information:
Name of Business Group Name Team
Members
Cover Page Lecture’s Name
Total Page(s) minimum 14 pages

2. Students MUST insert the Assignment and Presentation Rubric form in

the report right after the cover page.
3. Any PLAGIARISM detected, penalty will be given for all group members.
4. 5% will be deducted from total marks for LATE SUBMISSION (regardless of
any reason).

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ARM10103 INTRODUCTION TO RETAIL INDUSTRY

Assignment Title: Retail Plan (30%)

Objective: The objective of this assignment is to develop a comprehensive retail

1. Retail Business Selection

3. Store Layout and Visual Merchandising

6. Promotions and Marketing

7. Customer Service and Experience

9. Conclusion and Implementation

Writing Font Type: Times New Roman

Page Format: Bottom Centre

Total Page(s) minimum 14 pages

2. Students MUST insert the Assignment and Presentation Rubric form in

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