Table of Contents

I) INTRODUCTION......................................................................................................................... 3
II) BODY ......................................................................................................................................... 4
1) Executive summary ................................................................................................................... 4
a) Objectives................................................................................................................................ 4
b) Main products and service ..................................................................................................... 4
c) Competitors............................................................................................................................. 4
d) Company description.............................................................................................................. 4
e) Operation process ................................................................................................................... 5
2) Marketing process ..................................................................................................................... 6
a) Analyze industry positioning.................................................................................................. 7
b) 4 Ps strategy for Marketing.................................................................................................... 8
c) Put process to work ................................................................................................................ 8
d) Evaluate, modify, repeat: ....................................................................................................... 8
3) Human resource recruiting plan ............................................................................................. 9
a) Prepare an effective job description (Step 1)......................................................................... 9
b) Use the right recruitment tools (Step 2) ................................................................................ 9
c) Perform a preliminary screening of the applications. (Step 3)............................................. 9
4) Price strategy and financial data ........................................................................................... 10
5) Risk management .................................................................................................................... 13
a) Security risk .......................................................................................................................... 13
b) Risks related to the contracts, terms and condition when users register their accounts ... 14
c) Lacking of potential resource: Time and Human resources .............................................. 15
6) Business model canva ............................................................................................................. 16
III) CONCLUSION ....................................................................................................................... 18

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 I) INTRODUCTION
Over 30 years, the Vietnamese economy has significantly developed and achieved many
remarkable objectives. Since the reformation in Economic and political in1986 occurred,
Vietnam had rapidly transformed from one of the poorest countries into a low-middle-income
country. According to Vietnamese Statistic Department, from 2002 to 2018, GDP per capita
increased 2.7 times, reaching over US$2,700 in 2019 with more than 45 million people
escaping poverty. The poverty rate dropped sharply from more than 70% to less than 6%
($3.2/day at purchasing power parity).
Due to extensive economic globalization, Vietnam's economy was heavily affected by the
COVID-19 pandemic, however, the GDP growth is estimated at 2.9% in 2020 and forecasted
to grow by 6.6% in 2022 if Vietnam well controls the spread of the virus. Currently, Vietnam
is one of the few countries in the world have positive economic growth rate, but the pandemic
has left long-term impacts on households. The income of 45% of surveyed households
decreased in January 2021 compared to January 2020.
According to the Labor and Employment department report, COVID-19 pandemic has affected
the momentum of job restoration as well as income of workers in the second quarter of 2021.
Accordingly, in the second quarter of 2021, there were 12.8 million people aged 15 years and
older who were negatively affected by the COVID-19 epidemic, including those who lost their
jobs, had to take rest/rotational leave and reduced working hours- reduce income … More
specifically, the labor force from 15 years old to 65 years old was estimated at 51.1 million
people, while the amount of labor force in the second quarter of 2021 was 49.9 million, down
1.2 million people from the previous quarter. The unemployment rate of working age, in
addition, in the second quarter of 2021 was 2.62% increase of 0.2% compared to the first
quarter of 2021 and a decrease of 0.23% over the same period in 2020.
These statistics has not only clarified that the employment situation in the first and second
quarter of 2021 (period of “inside and outside” of the Covid-19 pandemic) but also have
reflected the difficulties and fluctuations of the Vietnam's labor market. These difficulties are
a great challenge for any entrepreneurship or any company to accomplish both two objectives:
the Vietnamese economic development and the gradually successful recovering from
pandemic.

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 II) BODY
1) Executive summary
Have you ever had a hard time finding a job that's right for you?
A good job is not only something that can make money but also something that nourishes
people's dreams. However, not everyone can find a job that fits their needs. We understand the
psychology and needs of employees and especially new graduates who are at a disadvantage
in the process of working experience. We have created an app that can reduce the anxiety of
candidates, through this app we want to give more opportunities for candidates to be able to
choose exactly where they belong to. In addition, the application will allow businesses access
to upload their requirements for the participants. On top of that, our services are extended to a
variety of industries and bring real value to users.
With slogan: “Your success- Our happiness”, our service commit to find a job quickly –
suitably- Fast and neat procedures to help people receive their work as soon as possible.
a) Objectives
+ Our company wishes to bring positive values to the community through a job search support
application. With fact-based integration, we believe the app can understand the needs of users.
Evidence shows that jobs will be guaranteed to the candidates as quickly as possible through a
few simple registration steps done directly on the application.
+ With selected experiences, we want to create a tool that is overcome from offline recruitment
projects of companies in the market.
+ The application will help candidates present themselves well but still ensure competence and
quality.
+ Promoting competition from users increases application usage, which increases profits for
the company.
b) Main products and service
Our company is known as a connection tool between businesses and candidates. Therefore, our
services focus on serving two main customer segments including job seekers and recruitment
companies. Our application allows users including businesses and candidates to post the
information they want to show on recruitment forums. In addition, we also provide support
services to organize interviews according to a suitable schedule from two partners.

c) Competitors

Currently in the market, some of the competitors that we encounter are Vietnamworks,
Careerbuilder, Mywork, etc.
d) Company description
o About the company:
Our company was born with the name IU WORKS- employment service. We are here to help
you shape a right and appropriate direction in the job search process based on your choice
through our message " Your success- Our happiness "

o Type of business:
After discussing the types of businesses, we have made the decision to choose 2+ limited
liability company as the main business form. Our company will be operated with three co-
founders and one official head office, this form of operation is suitable for our members as it

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is likely to have more capital, due to So financial advantage will create growth for our
business.

o Company owners:

Our company consists 3 co-founders:

➢ Trinh Ngoc Nhan- Chairman of the member council
➢ Nguyen Thi Kieu Tien- General director
➢ Dang Hong Hanh- Vice general director

e) Operation process
We are known as IU WORKS and have a representative office at Ground 10, Landmark 81,
Ho Chi Minh City, Vietnam. Coming to IU WORKS' office, customers can be assured of all
aspects. The evidence shows that the IU WORKS office is located in the center of a city directly
under the country with easy access to customers. The office is fully functional to serve to
consult customers with two main reception halls, including the first one, which is an office to
prioritize receiving candidates who want to find job opportunities. The second lobby where IU
WORKS wants to receive guests from business partners to find employees.
In addition, our office has three main meeting rooms with a capacity of up to 20 people each,
meeting room equipment is fully arranged such as projectors and computers to serve meetings.
The purpose of these meeting rooms is not only to use for our meetings with employees in the
company but also to serve the needs of partner companies to hold meetings and interviews with
candidates.
For more information about IU WORKS please visit:
• Website: https://trinhngocnhaniua.wixsite.com/website
• Fanpage: https://www.facebook.com/IUW.PLH
• Business stimulation model (include the online stimulation seeking job market,
database management process, Forms for applicants and Business accounts, etc).
https://drive.google.com/drive/folders/1IvySapcKy_EhWZUVwR80BCUAzwAzxj5S?usp=sh
aring
For each person, having a job that suits their circumstances and passion is not an easy thing to
get. In today's fast-paced development that entails the development of many types of careers,
new candidates face the risk of being distracted by a lot of options. Besides, the recruitment
information on the market is very diverse, but not all information sources are accurate, leading
to difficulties for candidates in finding a reliable source. We were born with the message “Your
success- Our happiness”, our goal is to help candidates find exactly their dream job. IU
WORKS always ensures transparency and clarity in recruitment information, we publicize jobs
and help two partners find each other through accurate information provided by both partners.
In addition, IU WORKS collaborates with businesses to launch several talk shows advising
students from universities to help students find their way to the future and define their careers.
We will try our best to build the relationship between VNU’s alumni- students to increase or
brand’s recognition.

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 2) Marketing process
As a recruiting firm, we ensure that the personal information of our customers, both the
recruiter and the hired party, is kept secret in line with contractual rules in order to maintain a
high level of work quality. Customers will appreciate it.
Providing excellent service, convenience, and suitability for a better life. These are key terms
in IU networks' mission statement.
To become the country's top provider of human resource services, satisfying the demand for
high-quality workforce and expanding services to other nations in the area, we will have some
key marketing campaign on our service:

+ Training course- We are aimed at those who really need it with a cheap price to consider as
a separate source of income. Moreover, for the first register of the accounts, we will provide
them with the free training course and will organize the forum connecting the VNU’s alumni
and employers with the students for sharing experience purpose. In addition, if VNU students
use their academic account provided by VNU’s members university (for example, VNUHCM
International University, VNUHCM University of Social Sciences and Humanities, VNUHCM
University of Information Technology, etc), we will provide a discount with 10% for regular
account and 15% for premium account.

+ Free talk show on our Fanpage and website with 2 main types:
• 2 weeks/ with small topic (we are inspired that anyone can become a speaker. Our
company will filter the form to choose the most suitable speaker - we're more about
sharing than talking sessions formal affairs)
• Monthly talk show with big seminars – concentrating on hot and trendy topics. Speakers
will also be people with better experience (we will take advantage of the existing
relationships with businesses to work and cooperate)

+ Ambassador agency: Our company have interviewed 300 VNU’s alumni represent for the
whole university from various major: Economy, Business management, Industrial Engineering,
Law and Finance, … After critically analysing, we realize that 72% of them cannot find the
most suitable jobs with their majors within 2 years, and 62% of them feel that the dissatisfaction
has been increased during their work because of the lack of experience and the knowledge
application. Hence, our company decide to establish the ambassador network for IU WORKS.
We will persuade the VNU’s alumni (or even the current students in the university) to become
our company’s ambassador. This action is not only expected to gain the popularity for our
company (for example, WOM from experienced person) but also improve the probability that
students can actively find the most suitable jobs for their future within 1 year.

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 a) Analyze industry positioning- SWOT model

Weaknesses: The only thing that slows

down our work development is candidates
Strengths: Our organization employs
that use false identities. However, we are
software - IU Works - this software has
currently modernizing the software and
the capability of combining the essentials
connecting with the People's
of both employers, making it simple for us
Administration Department in order to
to locate each other's essentials. We
comply with the requirement that
constantly improve the program and bring
applicants use their genuine names.
out the most appropriate and innovative
Employ labour legislation to safeguard the
features for this industry, with the purpose
interests of both employees and
of being fast, relevant, and accurate.
corporations. We will also be unable to
maintain long-term consumer loyalty.

Opportunities: Currently, the number of

training institutions for various hot sectors Threats: While external forces
is expanding, which is related to the such as politics, the economy, and
number of graduates but also to the high
unemployment rate. Or the company's technology help our organization to
business demands are increased due to the some extent, it is also a problem
newness, mistrust, or misdirection of that keeps us on the point of
current young people. To develop trust - slipping behind. If you do not
and volunteer to be part of our customers - update information, procedures,
we rely on the psychology of applicants
and employers. and security information in a timely
manner to avoid becoming
We may also do monthly conversation
programs and invite well-known speakers.
embroiled in privacy regulations,
Alternatively, there are weekly online customer identification will be
discussions where anybody can participate jeopardized.
as a speaker. Make up your own tale.

SWOT ANALYSIS

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 b) 4 Ps strategy for Marketing

Product: We are a firm that represents both businesses and job seekers. We open a variety of
skill workshops and sharing sessions in addition to satisfying each party's employment
demands. To assist applicants in understanding what companies want, as well as to assist
businesses in training employees with the skills they require.

Price: The price of the goods I supply is average, resulting in both parties being content and
willing to sell our time working for them at a reasonable price. Above all, we give optical value
to our clients, which is more than the interest we make from the business.

Promotion: The trust of our consumers is the foundation of our brand. The collaboration with
well-known professionals from many sectors is the cherry on top. Ascertain that the company's
message is delivered to customers and economic marketplaces.

Place: Universities are our primary source of applications, particularly those with a strong
educational reputation. At the same time, for clients who are applicants or recruiting firms
seeking for jobs at colleges, this is a very beneficial distribution channel. We assist them in
categorizing employees, reducing recruiting time and increasing value, ...

c) Put process to work

Obtaining resources: This startup will cost around $20,000 to set up and operate. We have
$10,000 in private cash and $10,000 in bank loans. Furthermore, we may employ loan packages
to assist entrepreneurs in receiving additional incentives.

Developing schedules for each tactic and campaign: Our organization will pick a number of
seasons to execute big human resource strategies such as graduating deadlines or contracts, in
addition to recruiting small armies according to the demands of partner companies. During the
internship season, when students are looking for jobs, collaborate with colleges. We will be
able to comprehend the precise duties and finish and execute them all efficiently if we create
specific plans.

Executing the process: It's time to launch a campaign after a comprehensive examination of
the processes.

d) Evaluate, modify, repeat:

It's crucial to remember that your strategic marketing process will be a continuous one; you'll
need to continually searching and updating the market in order to develop and enhance your
strategy. It's important to review your established goals and objectives, as well as the metrics
you've created and those under your SMART plan, once you've applied your marketing
strategies and techniques. These will be crucial in determining the overall success of your work
in terms of your mission and goals.

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 3) Human resource recruiting plan

a) Prepare an effective job description (Step 1)

+ The first step in recruiting the ideal individuals to the recruitment agency's own partner firm
is to write an effective job description. The less time we waste assessing and rejecting
inappropriate applicants, the more clearly the recruiting team communicates the position's
criteria, tasks, working conditions, and benefits.
+ The following should be included in a good job description.:
• Position title
• Information about company
• Job description
• Qualifications
• How to apply

b) Use the right recruitment tools (Step 2)

We must discover a good technique to advertise and introduce the company's image to
candidates while advertising. The size of our staff will be determined by two factors: the
company's budget and the sort of applicant you're searching for. Keep in mind that employing
many tools will boost your exposure.
Online job boards: One of the easiest and most successful methods to reach job searchers is
through job boards. Although it is restricted in certain areas, the majority of applicants who are
looking for work will approach this table. If we know how to emphasize our news in the middle
of a deluge of information, we will still catch the proper proportion of candidates.
Social media: Using readily available communication websites, such as Facebook, LinkedIn,
etc. These platforms may be used to not only publish job adverts on your account, but also to
find and employ applicants with certain abilities.
Website: Our website may be used as a continuing recruitment tool if you receive enough
visitors. You may set up a career section for each industry and advertise job openings on your
site. In addition, we may utilize certain classic techniques to keep track of consumer
information: Advertising, Employment agencies, Word of mouth.

c) Perform a preliminary screening of the applications. (Step 3)

The next stage is to conduct an initial screening of prospects after receiving resumes and
making an initial selection of interested candidates. The more meticulous you are now, the less
time you will waste during the interview.
Here are several methods for screening candidates before the interview: E-mail or telephone,
testing that is standardized, Inquire about their portfolio.

d) The top applicants will be interviewed. (Step 4)

The interview is your chance to verify the candidates' qualifications, decide if the position
meets their expectations, and evaluate if they are a good fit for your company's culture.

There are two sorts of interview questions that are widely used: Questions about a person's
behaviour, Situational inquiries.

e) Offer of employment (Step 5)

Once you've decided on a person, give them a call and offer a meeting spot. Allow the applicant
a few days to make a decision if required. It is customary to deliver a formal offer of what was
agreed over the phone once they have confirmed.

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 4) Price strategy and financial data
Price-sensitive Customer Segments are frequently satisfied by offering equal value at a cheaper
price. Low-cost Value Propositions, on the other hand, have significant consequences for the
remainder of a company strategy.
We are a new service and enter the market with many competitors, therefore, our company has
used the customer-driven pricing strategy to identify our service’s price. This strategy will
evaluate on the basis that customers will change their consumption habits depending on the
price of goods or services. Different customers’ segmentation is willing to pay different prices
to obtain the service of our business. We expect this strategy will have the competitive and
suitable prices for our customers.
Our budget is $20.000, which include $10.000 from the start-up budget and $10.000 from
borrowing the Start-up financial loans budget from BIDV (with annual interest =8.5%)
- Trinh Ngoc Nhan: $4.000- 40% share of the company- Chairman of the member council
- Nguyen Thi Kieu Tien: $3.500- 35% share of the company- General director
- Dang Hong Hanh: $2.500- 25% share of the company- Vice general director
In addition, our company will apply freemium process in our price strategy (provide customers
with both free and premium services. The company offers simple and basic services for free
for anyone to try; while also offering more premium services or extra features at a premium
price).
+ Free account: everyone can update, see the job status based on real time, clearly, quickly
(it's like a stock exchange, but instead of a stock index, it is information jobs so that
candidates and businesses can find jobs/objects they like).
Charge with premium account:
+ Candidates can apply for the job they like (maximum 3 times / 1 account / month for
normal account and 7 times with premium account (this is an account for 2 people). Our
company will assist candidates from transferring resumes to recruiters, assisting them to
arrange the schedule and completing all the procedures to help applicants quickly interview
and be recruited.
+ Business accounts are similar to regular accounts, however, the function is that they will be
free to upload jobs to the floor, are provided with access to a private database of candidates,
... with other value added specifically for business accounts.
Besides, those who use our account will also receive some accompanying services such as 1-
on-1 private consultation during working hours (30 minutes/meeting with a regular account
and 45 minutes/one meeting). * 2) if they have a need (advice on suitable employment, ...);
discount if they sign up for training courses. In addition, they will receive
We mainly target with fresh graduates and students in 3-4 years (period when they go to an
internship or find a part-time job). Firstly, this segmentation is mainly with VNU students,
then we will expand to other regions in Ho Chi Minh city. Hence, we think that the price
fluctuates around 100k / 1 person or 160k / 2 people is a standard which is able to compete
with other competitors.
In addition, in order to gain more revenue, we have added a “talent application” and “talent
management” section in our business. This function will allow candidates to apply the
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 specific jobs required a talent skill. The standards will be based on a separate set of criteria
between our company and our partner). We will actively connect students with employers in
need by sending a list of those potential candidates to partners. If they can choose anyone, our
company will receive the commission.
The list below illustrated the benefits of the account, the sales of the new account and the cost
expense from 2022-2024 of IU WORKS (Assume that the inflation rate is 2% per year)
Table 1: Benefits of each kind of account

Benefits Usual account Premium account Business account

Access for real-time job market Yes Yes Yes
Match-up service Yes Yes Yes
Resources, template provided by Limited Unlimited Unlimited
company
Customer service and advisor 30 mins, 1 meeting 45 mins, 2 meetings Unlimited
Number of forms 2 5 Unlimited
Discount for training course and 10% 15% Free
other service
Promotion -Drive-unlimited -2 Drive-unlimited -Media sponsor
sharing/ account/ sharing/ account/ for event
month month -Priority in
collaboration in
other events

Table 2: Cost expense (estimated) monthly of IU WORKS from 2022-2024

Operating expenses 2022 2023 2024

Sales and marketing $3,600.00 $6,000.00 $6,000.00
Depreciation $6,000.00 $6,000.00 $8,000.00
Insurance $2,400.00 $2,448.00 $3,600.00
Payroll and Payroll Tax $480.00 $489.60 $509.18
Property taxes $0.00 $0.00 $0.00
Maintenance, repair, and overhaul $20,000.00 $20,400.00 $21,216.00
Utilities $12,000.00 $14,400.00 $16,800.00
Administrative fees $48,000.00 $48,960.00 $72,000.00
Interest expense on long-term debt $0.00 $0.00 $0.00
Other $3,000.00 $4,000.00 $5,000.00
Total operating expenses $95,480.00 $102,697.60 $133,125.18

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 Table 3: Sales of IU WORKS from 2021-2024
Note: Unit of sales = number of accounts registered each year

Year Unit of sales Price/ unit Total Total revenue/ year

2022 Usual account 6500 $ 4.99 $ 32,435
Premium account 4200 $ 7.99 $ 33,558 $76,188
Business account 510 $ 19.99 $ 10,194
2023 Usual account 8,700 $ 4.99 $ 43,413
$101,150
Premium account 5,600 $ 7.99 $ 44,744
Business account 650 $ 19.99 $ 12,993
2024 Usual account 10,000 $ 4.99 $ 49,900
Premium account 7,500 $ 7.99 $ 59,925 $129,815
Business account 1,000 $ 19.99 $ 19,990

In addition, our revenue will be added the additional cost from 2 sources
+ Headhunting service (talent program)- $20,000 per year and increase annually with a rate
of 20% per year
+ Training course- $10,000 per year and increase with a rate of 10% per year
For the full financial data, please follow the links:
https://docs.google.com/spreadsheets/d/1ARequPikQUdO5gm_rKN5ipWqX3U71hqC/edit?
usp=sharing&ouid=114233247230974112572&rtpof=true&sd=true

Revenue& Profit trend line from

2022-2024
200000

150000

100000

50000

0
2022 2023 2024

Revenue Expense Net profit

Figure 1: Revenue and Profit trendline from 2022- 2024 of IU WORKS

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 Gross profit margin and Net profit margin
Gross profit margin Net profit margin

0.80
0.75
0.70 0.73
0.70
0.60
0.50
0.40
0.30
0.20 0.16 0.15
0.10
0.03
0.00
2022 2023 2024

Figure 2: Gross profit margin and Net profit margin from 2022-2024
5) Risk management
Despite all the efforts in planning, there is no guarantee that the technological entrepreneurs
will be operated without any flaws. Anything might occur and change the outcome, which
affects the success of the start-up and the stakeholders in general. Thus, a risk management
plan is required to identify the potential risks, the impacts, and how to manage them in case
they happen as well as minimize the cost. The risks of the start-up are listed based on previous
experience of the team or the company, and experts’ evaluation.
a) Security risk
Owing to the rapid development of the Internet and the significant spreading of globalization,
the issue of cybersecurity is changing in a negative direction, causing many disadvantages and
difficulties for businesses.
* Risky products create risks for customers
Our start-up is under the pressure that need to be “move with highest speed” to come up with
a product and used by customers to gain the profit as soon as possible. However, this action
can lead to the accidental technical errors that still exist in our business’s service. The security
holes will appear, thereby, creating opportunities for hackers or adversaries to sabotage and
create threats in our business service.
* Security with customer and business database
“The more important information systems and applications is, the easier it is to become a target
for attacks from hackers.”
This is a security risk that every business has to frequently fight against because the customer
database can account for 80% of the value of a technology startup. This type of attack is quite
popular because hackers and competitors can directly gain benefits. Stolen information, such
as payment information, customer data, personal information ... is used by hackers to fake the
identity, fraud another people or even sell in the illegal market or to competitors, specifically
with e-commerce platforms, real estate company, online services ...

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* Risks from Malware
Malware (Malicious Software) is a malicious software, which is created by hackers with the
aim of destroying the user's linked system.
Malware can cause serious problems such as: stealing user accounts, administrative accounts,
transaction information, data destruction, extortion... The ransomware often encrypts files on
computers, servers storing database, … that make the users inaccessible to the files and forced
to pay a ransom.
* Security risks from human factors
“Humans are the weakest link in an organization's cybersecurity chain, and many attacks are
artificial”. Many information systems have suffered from the data lost when the employees are
tricked into visiting fake websites and installing malware. Moreover, malware can penetrate
enterprise infrastructure when strangers connect their phones, laptops, and storage devices to
the network or computers. In addition, as a start-up company, we may have to provide network
access and administration for many people such as freelancers, remote employees, etc. A lot of
risks can happen if there is no mechanism because the decentralization, strict access control,
these can be the risks that can steal important business information or spread the malware.
b) Risks related to the contracts, terms and condition when users register their
accounts
A contract is an agreement between parties on the establishment, performance, and
termination of the rights and obligations of the parties in order to create a basis for the
performance of a specific transaction in business.
For many reasons, for example, not legally strict or has not been given due attention, there
still exist some shortcomings during the drafting of contracts process. It has led to the risk of
making the contract void or making it difficult to enforce the contract. Our company has
evaluated two basic risks often encountered in the process of drafting a contract, namely: the
risk of the contract's validity and the risk of drafting unclear, unclear terms.
In order to protect the benefits of the weaker opponent in transactions as well as ensure the
legality in transactions, the law stipulates that the conditions on the form of the contract for
the contract to be legally valid. Specifically, in some cases, contracts must be made in writing
and must be notarized or authenticated. If the formality conditions are not complied, the
contract may be invalidated, which can lead to the invalidity of the entire contract.
Regarding the content, in case the content of the contract violates the provisions of law (for
example, our company has automatically extended the customers’ accounts without the
permission from the), the contract will be declared invalid.
In addition, if the terms and the constraint condition is not tight and clear enough, in many
cases, the rights and obligations of the parties not being clearly stated in the contract, which
can lead to some bad consequences, especially for the technological start-up providing
service like our company.

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 c) Lacking of potential resource: Time and Human resources
Full- qualified applicants often set a set of critical criteria on remuneration policy, job content
as well as reasonable salary when seeking for a new job. Meanwhile, with startups, it is difficult
to meet the most suitable candidates for their entrepreneurs because of the limited budget, lack
of management experience, shortage of reputation and relationship, etc. For that reason, start-
up company usually recruit interns and fresh graduates instead of looking for qualified human
resources. Although it will save their cost, however, because the quality is not guaranteed
enough, staff is not loyal and the business cannot gain the sustainability. Moreover, start-up
will face with the fact that students will stop collaborating after their internship and fresh
graduates will quit after a few months to a year of learning experience.
Another risk that start-up usually face with is the “timing” factor. Investors often want
businesses to quickly generate profits, therefore, many startups today always aim to make a
profit within 2-3 months after operating. The time pressure is extremely large for startups,
which can lead to an inaccurate decision because they have to face with stress and fatigue. In
addition, the longer the preparation and operation but not creating profit, the greater the number
of capital losses. If the business constantly has to make up for losses, it will be difficult for
them to maintain their system and attract other venture capital.

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 6) Business model canva

KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER

- Every business - Provide applicants with the * Job seekers Long term: We need to build long- SEGMENTS
requires personnel. appropriate training. - High probability of “job- matching” by term relationships with businesses Niche market: cater to
- Teachers in still - Provide both companies and real-time job market by demonstrating the quality of certain, niche sectors of
soft skills in applicants with data center - Frequent job update the individuals we choose. the market.
students, which are access. - Assisting of training candidates' lacking Automated services: Customers Recommend and
critical for success. - Provide information to soft skills with promoted price from with personal online profiles have modify to meet the
- Students looking companies and applicants, as qualified teacher access to services that are tailored needs and expectations
for an internship/ well as address complex - Friendly display, minimize user’s to their needs. Individual clients of consumers. To
part-time/ full time situations. procedure and their traits can be recognized increase the quality of
job - Update software development - High- secured for private information by automated systems, which can both recruiters and
-> target mainly in on a regular basis and manage Price: then provide information about applicants,
the university the hiring process. * Employers orders or transactions. Automated classification is used.
environment -> - Channels for seeking most suitable services, at their finest, may
expand to other employees promote human interaction.
objectives after 2-3 - Competitive price, high security on IT Co-creation: Use review writing:
years of operating - Increase the presence in the VNU agency applicants, for example, can write
(we will expand our agency to other evaluations of a firm or vice versa.
university in 2-3 years) The business may rely on the
comments to provide valuable
material. Candidates might also
modify their minds based on
feedback from employers.

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 KEY RESOURCES CHANNELS
*Physical: Capital-intensive. Partner Indirect: Accept modest
*Intellectual Property: brands, earnings in order to expand your
proprietary knowledge, patents reach and benefit from your
and copyrights, partnerships, and partners' capabilities.
customer databases
*Human: The technical team is
responsible for developing the
program and maintaining the
database, while the marketing
team is responsible for bringing
the application closer to the
consumer.
*Financial: borrow funds from
banks and capital markets,
raising capital from ventures

COST STRUCTURE REVENUE STREAM

Economies of scope: For example, we divide customers into many levels: gold, silver, copper. For Subscription fees: sell ongoing access to areas such as
higher levels, the more benefits will be enjoyed, the right to choose and access to data. candidate skills training or access to a limited amount of
data.
Advertising: Each time they visit, we may receive an
additional charge of around 5s-9s from advertising.

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 III) CONCLUSION
As a conclusion, IU WORKS is a service and more than that it is also a useful playground for
those who are looking for work, we always strive to develop products and services according
to the development of the times. Moreover, IU WORKS has clear research on business
establishment and related professional issues. In connection with that the goal that we always
put first is to meet the needs and desires of our customers through the provision of essential
services. In addition, IU WORKS 's management has definitely researched the market as well
as the customers that our company wants to target.
According to Vietnam Innovation and Technology Investment Report 2020 published by the
National Innovation Center (NIC) and Venture Capital Fund co-published by Ventures on May
31, 2021 “In 2020 Total investment capital in Vietnamese technology startups reached 451
million USD”. Moreover, while the COVID-19 pandemic is considered as a test of the
"survivability" of most industries and businesses, some startups have strongly developed and
gain a significant growth rate. For instance, FoodHub - a technology startup providing e-
commerce solutions for clean food, has increased the number of application users by 7,000
people - an unprecedented growth rate. Currently, their growth rate has exceeded 200%, 300%
per week.
IU WORKS is confident that we can achieve our conservation financial projections, generate
positive revenue to become a highly valued human resource in the local and regional markets.
Our business will always serve the community and customers with advanced products suitable
for the majority of the population. Besides, we ensure that business strategies will always be
developed to meet the wishes of customers.
IU WORKS hopes that we will gradually become more mature so that we can build a business
and create a sustainable customer base. We firmly believe that the job search demand-based
model will be widely popular because of the high applicability it brings. When you come to
IU-Works, we not only satisfy your job demands, but we also meet all of your other needs.
Above all, constantly encourage us to acquire the essential skills or information to keep up with
the changes in today's society. In addition, we may broaden our network of acquaintances and
relationships, which will provide us with more prospects for future growth and expansion.

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