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Levels of Quantitative Description

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TABLE 10-1 : LEVELS OF QUANTITATIVE DESCRIPTION

LEVEL SCALE PROCESS DATA TREATMENT SOME APPROPRIATE TEST


4 Ratio Measured equal Parametric t-test
 Numbers are used to measuring equal intervals  A population’s analysis of variance
intervals True zero ratio characteristics analysis of covariance
relationship  Numerical / graphic factor analysis
Examples: TECHNIQUE OF DESCRIBING DATA Pearson’s r
Height, Weight – USING PICTURES
3 Interval Measured equal The mean is used to
 Assumes that equal differences between intervals  FREQUENCY DISTRIBUTION measure central tendencies
scores really mean equal differences in the No true Zero TABLE
variable measured Examples:  HISTOGRAM
 All scores are interval data Test scores, motivational  POLYGON FREQUENCY
 Number 0 exist, but the concept of zero scores.  SCATTER DIAGRAM
does not exist.  REGRESSION LINE
Quantitative /Continuous Data

2 Ordinal Ranked in order Nonparametric Spearman’s rho (p)


 Numbers are used to rank from high to low Examples: TECHNIQUE OF DESCRIBING DATA Mann-Whitney
 Ranking differences are not the same Service Quality Rating – USING PICTURES Wilcoxon
 Indicates relative standing NOMINAL OR ORDINAL DATA The median is used to
 Ranking is important than scores  FREQUENCY DISTRIBUTION measure central tendencies
TABLE
 BAR CHART
 PIE CHART
1 Nominal Classified and counted Chi-square
 CONTINGENCY TABLE
 Simplest form of measurement Examples: Median
 Involves group, categories, and labels data Marital status, types of Sign
Qualitative / Categorical data
only car owned. Mode is used to measure
central tendencies

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