Food Waste in The Marketing Literature
Food Waste in The Marketing Literature
Food Waste in The Marketing Literature
An analysis of multi-stakeholder
Scopus initiatives to reduce food loss and
waste in an emerging country – Brazil
Raghunathan,
Rajagopal; 2020 household
Chandrasekaran, Deepa
Gollnhofer, Johanna
F.; Weijo, Henri 2019 retail
A.; Schouten, John W.
Grewal,
Lauren; Hmurovic,
Jillian; Lamberton, 2019 retail
Cait;Reczek, Rebecca
Walker
Matzembacher D.E.,
Vieira L.M., de Barcellos 2021
M.D.
Gollnhofer, JF 2017
Khalil, M., Septianto, 2021 household
F., Lang, B., Northey, G.
Aschemann-Witzel,
J., de Hooge, I.E., Almli, 2021 household
V.L.
Cicatiello, C., Franco, S 2020 retail
Kamble, Sachin
S.; Gunasekaran, 2019 retail
Angappa; Parekh, Harsh
Le Borgne,
Guillaume; Sirieix, 2018 household
Lucie; Costa, Sandrine
Ilyuk, Veronika 2018 household
Porpino,
Gustavo; Parente, 2015 household
Juracy; Wansink, Brian
Koivupuro, Heta-
Kaisa; Hartikainen,
Hanna; Silvennoinen, 2012 household
Kirsi
Minton, Elizabeth
A.; Johnson, Kathryn
A.; Vizcaino, 2020 household
Maricarmen
Aschemann-Witzel,
Jessica; Gimenez, 2020 household
Ana; Gronhoj, Alice;
Lazell, J 2016
Farr-Wharton, G; Foth,
M and Choi, JHJ 2014
Makhal, A, Robertson,
K, Thyne, M, Mirosa, M. 2020
Hamerman, E. J.,
Rudell, F. and Martins, 2018
C. M.
Kim, J; Rundle-Thiele,
S and Knox, K 2019
quantitative
qualitative
quantitative
qualitative
quantitative
(longitudinal)
qualitative
quantitative
quantitative
quantitative
(longitudinal)
mixed
quantitative
quantitative
qualitative
qualitative
quantitative
qualitative
quantitative
quantitative
qualitative
mixed
quantitative
mixed
quantitative
quantitative
mixed
quantitative
Research Abstract
This paper aims to explore consumers’ experienced life and studies how practices
interconnect and are organized on a daily basis. The objective is to contribute to a
better understanding of how (or whether) it is possible to interfere with daily
practices, as public policies pretend to do, to address several societal challenges
(food waste, healthy eating, greenhouse gas reduction, social equity, etc.).
Food sharing mobile applications are becoming increasingly popular, but little is
known about the new social configurations of people using them, particularly
those applications that use consumers as voluntary inter- mediaries in supply
chains. This article presents a social network analysis of a food sharing mobile
application conducted in partnership with OLIO. The study focuses on longitudinal
social network data from 54,913 in- stances of food sharing between 9054 people
and was collected over 10 months. The results challenge existing theories of food
sharing (reciprocity, kin selection, tolerated scrounging, and costly signalling) as
inadequate by showing that donor-recipient reciprocity and balance are rare, but
also show that genuinely novel social rela- tions have formed between
organisations and consumers which depart from traditional linear supply chains.
The findings have significant implications for managers and policymakers aiming to
encourage, measure and un- derstand technology-assisted food sharing practices.
Mobile apps redistributing surplus food are receiving increased attention for their
sustainability benefits. Nevertheless, there is limited research on the opportunities
created for businesses to penetrate the Bottom of the Pyramid (BoP) market.
Drawing on Service-Dominant (S-D) logic, affordance and means-end theories, this
study investigates how food waste mobile apps can support sustainable value co-
creation at the BoP. Using a laddering approach, data were collected through
semi-structured interviews in Sri Lanka. Despite similarities in respondents’
perceptions of app functions, there are noticeable gaps in the perceived
affordances and end goals, which may challenge the value co-creation process.
Additionally, opportunism, stigma and goal misalignment may result in value co-
destruction, i.e. the diminishment of value through stakeholder interactions. Our
findings demonstrate that to develop technologies which enable value co-creation,
an in-depth understanding of factors driving perceptions of value is essential.
Food waste has become a pressing problem in the world, leading to a range of
economic, social, and environmental issues. As a result, there are increasing calls
to develop effective messages that can increase consumer awareness
of food waste and its negative impacts. Drawing upon a recent research on the
influences of numerical precision on consumer decision making, the present
research tests the ‘match-up’ effects between numerical precision and message
framing on consumer awareness of food waste issues. Two experimental studies
(Ntotal = 799) show that more (vs. less) precise numerical information can increase
consumer awareness of food waste issues when combined with a loss message
framing, whereas less (vs. more) precise numerical information is more effective
when combined with a gain message framing. This research also examines the role
of time availability as a boundary condition, such that when perceptions of time
availability is heightened or reduced, the predicted effects are attenuated.
Theoretical and managerial implications are discussed.
Based on a consumer survey including two experiments with more than 400
French respondents each, this research (1), establishes that consumers' perceived
probability of waste has a significant negative effect on consumers' attitude
towards promotions and consumers' intention to choose perishable food products
(cheese and bread) on sale and (2), highlights skepticism towards the "Buy Two
Get One Free later" offer. Recommendations are presented for managers and
public policies, in order to reduce households' food waste and prevent consumers
from being skeptical towards new promotional mechanisms, a brand and/or, a
retailer.
Consumer food waste is a significant and growing concern. As such, researchers,
practitioners, and policy makers have devoted increasing attention to identifying
the driving factors of this consequential consumer behavior. The present research
contributes to this body of knowledge by uniquely showing how grocery purchase
channels (i.e., online vs. in-store) may differentially affect food waste likelihood.
Indeed, online grocery shopping is projected to rise considerably in the near future
and warrants attention as a catalyst to both (normatively) positive and negative
downstream outcomes. Using an experimental approach, the current research
proposes and demonstrates that waste likelihood is higher (vs. lower) when
consumers purchase food items online (vs. in-store), and further explores the
psychological mechanism underlying this effect. Three studies collectively provide
evidence that online channels systematically yield lower perceptions of purchase
effort, thereby reducing experiences of psychological ownership and, in turn,
increasing consumers' intentions of discarding (vs. consuming)
purchased food items. Theoretical and practical implications of these findings are
discussed.
Are religious consumers less wasteful? If so, to what extent and by what
mechanisms does religiosity motivate consumers to reduce food waste? To
address these questions, this study proposes a conceptual model and evaluates it
empirically using PLS-SEM and data from 583 consumers. The results reveal that
religiosity encourages food waste reduction. Specifically, religiosity is positively
related to consumer attitudes, activism and personal and subjective norms to
reduce food waste. Consumers' activism and personal norms are significant
mediating mechanisms that convey the impact of religiosity
on food waste reduction intentions. Interestingly, however, consumers' attitudes
and subjective norms show no significant effects on their food waste reduction
intentions. In addition, perceived behavioural control (PBC) appears to be an
important determinant of consumer intentions, but it plays a direct role rather
than a moderating role. These results extend the previous literature by (a)
proposing novel intervening mechanisms to explain the understudied religiosity-
consumer behaviour relationship and (b) shedding light on the controversy
regarding the additive versus moderating effect of PBC. Ultimately, this study
provides a basis for religious-based interventions for policy makers and marketers
as well as ideas to motivate food waste reduction at the consumer level.
To significantly reduce the volumes of food currently wasted in industrialized
countries, tackling food waste on the household level is paramount. While
awareness campaigns and economic incentives are important measures, it is
crucial to look beyond individual decision making and scrutinize how contextual
factors frame consumer lifestyles in ways that intensify the issue of food going
to waste. This paper addresses the role of material contexts-in particular,
infrastructures and technologies-in the shaping of food shopping and storing
practices and thus consumer food waste. It presents an in-depth, qualitative study
with 24 Austrian households, conducted from November 2016 to February 2017.
Data were collected through food waste diaries, semi-structured interviews and a
total of 16 focus group discussions. In line with other studies, we find
that food waste is a largely unintended outcome of entangled daily routines
revolving around food, such as meal planning, grocery shopping and food storing.
The characteristics of food retail infrastructures-in terms of accessibility, density
and type-shape these routines and thus potentially influence
excess food purchases. Food storing practices as well depend on the
characteristics of domestic infrastructures and co-evolve with technologies used
for storing food. Unraveling the interconnectivity between material contexts and
household food practices can inform policy, product design and food retail
development and thus has implications for reducing consumer food waste.
Household food waste is considered to be the largest share of food waste along
the food supply chain. Given that its recoverability is also more challenging
compared to food waste in other stages of the chain, most studies on
household food waste adopt a pre-emptive approach by aiming to identify and
address consumer beliefs, attitudes and actions that are linked to food waste. In
scientific literature, household food waste has often been studied in relation to the
habit of purchasing discounted food products (DFP). However, findings have been
contradictory. Specifically, while some authors found that deal-prone consumers
are usually of lower income and therefore display a wiser and more attentive
attitude towards grocery shopping, other authors reported that the purchase of
discounted products was usually linked to compulsive shopping, hence resulting in
higher food waste quantities at home. Due to these discrepant findings, a
definitive answer on the impact of DFP on household food waste does not
currently exist in the literature. This paper analyses the correlation between the
purchase of DFP and weekly household food waste quantities. To do so, we
examine (a) the results of a food waste diary experiment carried out on a
representative sample of 385 households in Italy in February 2017, and (b) the
results of a 23-items Computer Assisted Web Interview survey administered to the
same householders, in which shopping habits were investigated. Results revealed
no evidence of either a positive or negative relationship between the purchase of
DFP and household food waste quantities. Frequency of grocery shopping was the
only variable found to have a significant impact on
household food waste quantities.
Participants in this pilot study are asked to rank their perceptions of food waste by
choosing between pairs of four types of foods of equal weight: chicken, cheese,
bread and peas. We examine whether these perceptions are consistent for
proportionally different weights and whether they are linked to the perceived cost
of the items. The subjects (n = 106) who are students are randomly assigned to
one of three information treatments: a control, a food waste video or the text of
the food waste video. We find that the subjects have very accurate perceptions of
the environmental impacts of food waste and the relative wastefulness of
different food groups. These perceptions are not related to cooking skills or
frequency. We find that the perceptions are consistent for proportionally different
weights of food: 25 and 50 g. We also find that the perceptions are linked to
participants' assessments of the relative prices of the foods. However, while the
participants have somewhat accurate estimates of the relative prices, they vastly
overestimate the actual prices of foods. This implies that more accurate
information about the true prices could actually decrease their perceptions of the
wastefulness of throwing out food. Given that the participants had highly accurate
perceptions of the environmental impacts of food waste and the relative
wastefulness of animal vs. plant products, we found no significant increase in
overall accuracy of perceptions due to information treatment, except for bread,
for those who saw the food waste video.
This article aims to identify antecedents of food waste among lower-middle class
families - a paradox, given the financial constraints this population faces. The
importance of this research is evident in escalating environmental pressures for
better use of our planet's scarce resources. Given that most of the world is low-
income, any behavioral change in this population is likely to have a considerable
impact. Empirical data were collected from 14 lower-middle income Brazilian
households, based on observations, in-depth interviews, photographs and a focus
group (n=6). Five major categories of food waste antecedents were identified: (1)
excessive purchasing, (2) over-preparation, (3) caring for a pet, (4) avoidance of
leftovers and (5) inappropriate food conservation. Several subcategories were also
found, including impulse buying, lack of planning and preference for large
packages. Surprisingly, findings show that strategies used to save money - such as
buying groceries in bulk, monthly shopping trips, preference for supermarkets and
cooking from scratch - actually end up generating more food waste. This mitigates
the savings made during the purchasing phase.
This paper presents the results of a questionnaire and food waste diary study on
the influence of socio-demographical, behavioural and attitudinal factors on the
amount of avoidable household food waste in 380 Finnish households. The
research data were collected through a 2-week food waste diary study
accompanied by a background questionnaire. The influences of socio-
demographical, behavioural and attitudinal factors on the production
of food waste were studied through application of descriptive statistics. It was
established that only few factors clearly correlate with the amount of
avoidable food waste. The factors that influenced the amount of food wasted
were the size of the household, the gender of the person mainly responsible of
grocery shopping, the frequency of buying discounted food products, the
respondent's own view of the potential to reduce food waste and the
respondent's own view of the influence of purchasing particular food packet sizes.
The main factors with which no clear correlation was detected included age of the
oldest person in household; area, form and type of residence; educational level
and type of work of adults in the family; and shopping, food preparation and
eating habits.
Food loss at the retail and consumer levels in the United States includes 14.8
billion pounds of fruit and 23.4 billion pounds of vegetables, valued at $15.1 billion
and $27.7 billion, respectively, in 2008 retail market prices. The total value of
these losses is $42.8 billion per year, or roughly $141 per capita. To most
efficiently reduce the annual food loss, it may be beneficial to focus efforts on the
four fruits (fresh apples, grapes, peaches and strawberries) and four vegetables
(fresh and canned tomatoes and fresh and frozen potatoes) that have the greatest
amount of loss.
Food waste is an important topic of environmental and societal concern. One
method of reducing food waste is for patrons to take their restaurant leftovers
home for future consumption. The current research applies impression
management to determine the factors behind consumers' willingness to do so.
Study 1 manipulated social situation (the identity of one's dining companions) and
initiating behavior (whether the server established taking leftovers as a normative
behavior based on proactively offering to wrap them). When people envisioned
dining with others who they wanted to impress, perceived likelihood of taking
home leftovers was greater when the server proactively offered to wrap the
leftovers (vs. when the customer had to initiate the request). This difference did
not hold true when considering dining companions with whom they were
comfortable. Greater concern for the environment also increased willingness to
take home leftovers. A second study investigated the process behind this result.
Participants rated the social desirability of taking restaurant leftovers in various
scenarios related to social situation and initiating behavior. Among dining
companions who people wanted to impress, taking home leftovers was considered
more embarrassing and a greater violation of social norms when the customer (vs.
the server) initiated the discussion of taking leftovers. This difference did not occur
for dining companions with whom they were comfortable. Concern for the
environment did not affect this perception. The server offering to wrap leftovers
was perceived as a positive indicator for customer service. Implications for
consumer behavior, marketing strategy, and public policy are discussed.
In order to tackle food waste at the prevention stage of the waste hierarchy, an
understanding of behaviour that leads to wastage is required. This article
examines consumer food waste behaviour in a university setting and the
implications for encouraging sharing as a means of mitigating food waste. The
embodied and embedded nature of consumption and wasteful behaviours are
contended, giving explanation to the transition of food into waste. By undertaking
a mixed-method study and a social media-based intervention, behaviour that
causes food to be wasted within a campus environment is discussed, furthering
the current domestic focus of research. The paper argues that
consumer food waste behaviour can be better understood by focusing on the
practices, routines and habits of consumers given the hidden nature of
the food waste issue. A number of barriers are also presented regarding the
sharing of food as a means of food waste prevention.
The complex causes of consumer food waste make it difficult for commercial
actors and public policy makers to develop successful foodwaste reduction
campaigns. One of the essential problems is that consumer food waste seems to
be the unplanned result of divergent food-related behaviors. The current research
investigates the relationship between distinctive consumer food-related lifestyle
patterns and food waste. A survey with 848 consumers in a Northern European
country (Denmark) suggests that segments of consumers identified by food-
related behaviors have corresponding differences in food waste produced. For
example, consumers' food waste varies across different patterns of food-related
lifestyle-dimensions, such as 1) cooking enjoyment, 2) food planning, 3) price
orientation, 4) social relationships related to meals, and 5) food-safety concerns.
The study presents possible macromarketing actions and policies targeting
consumer segments to reduce food waste.
Variable Common variable
Food-waste-aversion attitude;
Frugality; Social responsibility;
Spendthriftness; Self-control; n/a
Materialism-centrality; BMI;
overweight
n/a n/a
Produce attractiveness; Altered
Self-perceptions; Diagnostic n/a
value; Self-esteem
n/a n/a
n/a n/a
n/a n/a
n/a
demographic, sociological and
economic background factors demographic variables
Subject: Environmental Science; Field: Waste management and disposal (SJR rankings-Q1)
Journal name
Water Research
Bioresource Technology
Resources, Conservation and Recycling
Critical Reviews in Environmental Science and Technology
Journal of Hazardous Materials
Global Change Biology Bioenergy
Science of the Total Environment
Waste Management
Journal of CO2 Utilization
Sustainable Materials and Technologies
Sustainable Environment Research
Journal of Environmental Chemical Engineering
ment, monitoring, policy and law (SJR rankings-Q1) *Total journals searched: 82
Number of articles on food waste
21
1
1
9
18
2
6
65
1
6
8