Seminar 6 - Plan and Assignments

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BUSINESS CORRESPONDENCE IN ENGLISH

SEMINAR 6. Job Application Letters: Revision

Questions for discussions:


1. Cover letter and CV: content plan
2. Cover letter and CV: layout and templates
3. Cover letter and CV: do’s and don’ts
4. Cover letter and CV: effective writing with
GPT chat

Practical assignments:

Task 1 A: based on the suggested YouTube tutorials (Seminar #5 Task 5 A:) and your own
research present, it in your own words how to craft an effective Cover letter\CV, (orally
presentation or\and PowerPoint presentation).

Task 2 A: Match the words or phrases with the definitions.

1) to find someone to do a specific job


2) the main or largest portion of something
3) a series of activities aimed at achieving a specific result
4) ways to communicate with potential customers
5) using data to examine or assess something, such as the success of a marketing activity
6) the sale of goods in shops directly to customers
7) happening at particular times in the year
8) happening at the beginning

Task 2 B: Read and analyze the cover letter below.

To: recruitment@new-company.com
From: Susan Nelson
Subject: Digital Marketing Executive application

Dear Ms Jones,

I'm writing in response to your advertisement for a Digital Marketing Executive. My name is
Susan Nelson and I'm a Social Media Marketing Assistant. I have had this job for the past two
years and I believe I am the person you need for your new role.

The bulk of my work involves designing and implementing online marketing campaigns
across a range of channels. I am very comfortable using analytics to assess campaign success
and drive future initiatives. I work with a range of social media platforms and tools for digital
marketing.
I have always worked in the retail industry and am familiar with the seasonal nature of
business such as yours and have the skills to push your business forward through creativity
and innovation. I would very much like the opportunity to both bring my experience and
enthusiasm to this role while continuing to develop professionally and personally.

Following initial research into your company I very much feel we would be a good fit for
each other and I would welcome the opportunity to discuss this position with you in person.

Please find attached my CV.

I look forward to hearing from you.

Yours sincerely,

Susan Nelson

Task 2 C: Identify the paragraph that contain the following content elements:

1) Header
2) Profile \ Summary
3) Employment History \ Work Experience
4) Education\ Academic Qualifications
5) Skills \ |Personal Qualities

Task 2 D: At the sample Cover letter identify and write down single words and cliché phrases
that might belong the following lexical categories:

Employment History \ Work Experience


Education\ Academic Qualifications
Skills \ |Personal Qualities

Task 2 F: Read the following tips meant for clear and effective Cover letter writing.

Tips
1) Try to find out the name of the person hiring and address your cover letter to them.
2) Start with a clear statement about who you are and the role you are applying for.
3) Then give information about your current work (or studies if you are still a student).
4) Mention how and why this experience is suited to the new company and role, including
any transferable skills (= things you have learned that you will take with you to future
jobs).
5) End with a closing statement that suggests further contact.
I look forward to hearing from you.

Task 2 G: Based on the tips that you’ve read, define, whether these sentences true or false?

1. Susan's current role is the same level of responsibility as the job she's applying for.
2. She sounds confident about her ability to do the Digital Marketing Executive job.
3. She explains what she does in her current role.
4. Susan emphasises the transferable skills she would bring to the new role.
5. Susan suggests that email is the best way to continue the conversation.
6. She is sending more detail about her work history in a separate document.

Task 2 H: Cliché revision. Put the phrases in the correct group.

Talking about work experience Talking about transferable skills

Task 2 M: Put the words and phrases in order to make sentences.

1)

2)

3)

4)

5)

6)

Task 3 A: Craft the Cover letter with a help of an AE.


Go to the GPT Chat online (register if needed). Then enter in the dialogue box some
background information.
Read and analyze the digital Cover letter. Would you like to add, remove or change anything in
it?
https://chat.openai.com/

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