Business Plan 2

Department of Education
Caraga Administrative Region

DIVISION OF BUTUAN CITY
LUMBOCAN NATIONAL HIGH SCHOOL
Senior High School
Crispy Malunggay Chips

Proposed by:
Gacad, Leonardo
Suco, Jena
Anasco, Jeomar
Andrada, Marjhun
Dumo, Jun Carl
Proposed to:
Mrs. Jondie Mark C. Autentico
Table of Contents
I. Introduction
A. The Business Concept and Business Model
B. The Business Goals: Vision, Mission, Objectives and Performance Targets
C. The Business Offering and Justification
II. Executive Summary
III. Business Proponents: Organizers with their Capabilities
IV. The Target Customers and the Main Value Proposition of the Customer
V. The Market, Market Justification Based on the Industry Dynamics and the Macro
Environmental Factors
VI. The Product and Service Offerings
I.Introduction
Proposed Name of the Project
“Crispy Malunggay chips” is the proposed product .It is made with real malunggay leaves.
Moreover, this is deep fried in oil to become the “Crispy Malunggay Chips” and enhance its own
taste. It is not just a usual chips, it contains a lot of nutrients and anti-oxidant. This chip will
surely be loved by those people who love to eat new twist of chips, because this will serve as a
healthy alternative snacks.
Crispy Malunggay Chips is a small business of the group 5. Crispy Malunggay Chips is not just a
usual chip, it contains a lot of nutrients and anti-oxidant, this is snack are we desire to
implement a business crispy malunggay chips that will sustain the good health many student.
This chip will surely be loved by those people who love to eat new twist of chips, because this
will serve as a healthy alternative snacks. This business plan will lay out our goal and task to
make this project successful and create enough market shares to succeed in this highly
competitive market.
The Business Goals: Vision, Mission, Objectives and Performance Targets
Vision:
To be the most profitable finger food business through a quality made malunggay chips and
serve more customers with delicious product.
Mission:
To offer reasonably priced quality malunggay, increase customer satisfaction and prepare it in a
clean environment.
Objectives:
•To provide quality healthy food at reasonable price with exemplary service
•To be the best selling malunggay chips business in Lumbocan National High School
•To attract more customers and sell more malunggay chips.
Performance Targets
The business in the field of food, dishes and snacks are booming at the moment. In order to
achieve a defendable position in this environment, malunggay chip must concentrate on the
following tasks:
•Secure that there is an increase of sales and better than the previous one.
•Expand our customer based on the location of the business to retain a sufficient level of
profitability.
The Business Offering and Justification
Malunggay chip offers a comprehensive package of services designed to allow the client to
work with one another. Some of the services malunggay chips are:
•site preparation
•cook
•utility installation
•seller
II. Executive Summary
Crispy malunggay chips will offer a reasonably priced quality malunggay chips,for only chocho.
The business will be managed and operated by its proponents, Leonardo gacad, Jena Suco,
Jeomar Anasco, Marjhun Andrada and Jun Carl Dumo, during its launching date on August 21-
22 on this year in lined with the Intramurals of Lumbocan National High School. It is located in
Purok 1 Lumbocan butuan City, band the site is a nice location because it covers a large number
of customers and consumers. The estimated income is ₱700 in total and the gross profit will be
₱200 when it is subtract by the operating costs which is ₱500.
III. Business Proponents: Organizers with their Capabilities
The proponents of this project/business are the Group 5, which includes Leonardo Gacad, Jena
Suco, Jeomar Anasco, Marjhun Andrada and Jun Carl Dumo. The following proponents will
present widely the capabilities of the business.
IV. The Target Customers and the Main Value Proposition of the Customer
We will be concentrating on the customers that will provide us with the greatest profit, in other
words those customers desiring to taste Crispy Malunggay Chips.
Our product covers a large number of customers. The target customers of Crispy Malunggay
Chips are the students, athletes, teachers, staffs and personnel of Lumbocan National High
School. This school is sorrounded by a sufficient size of target customers, sufficient paying
capacity, and has sufficient interest to purchase the product being offered by our business.
V. The Market, Market Justification Based on the Industry Dynamics and the Macro
Environmental Factors Affecting the Opportunities and Threats in the Market, The Size,
Potential and Realistic Share of the Market.
Project Location
The proposed location of the business is in the Lumbocan National High School.
Macro Environmental Factors
ECOLOGICAL ENVIRONMENT
SOCIAL ENVIRONMENT Macro Environmental ECONOMICAL

ENVIRONMENT
Factors
Ecological Environment
The natural environment encompasses all living things and non-living things occuring naturally
on earth.
Changes:
•Scarcity of the raw material, ingredients
Effect:
•increased price of ingredient (Oil)

Social Environment
This section includes the cultural environment. A cultural environment is a set of beliefs,
practices, customs, and behaviors that are found to be common to everyone that is living within
a certain population.
•rehabilitations
•reluctance of young generation to join the industry
Economical Environment
The economical environment consists of external factors in a business market and the broader
economy that can influence a business.
•investments increased
•increment of per capital income
VI. The Product and Service Offerings
Crispy Malunggay Chips offers a comprehensive package of services designed to allow the
customer to work with one another. Some of the services offers are:
•cook
•site preparation
•utility installation
•permitting
•renovations

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Department of Education

Caraga Administrative Region

Crispy Malunggay Chips

Dumo, Jun Carl

Mrs. Jondie Mark C. Autentico

A. The Business Concept and Business Model

B. The Business Goals: Vision, Mission, Objectives and Performance Targets

C. The Business Offering and Justification

II. Executive Summary

III. Business Proponents: Organizers with their Capabilities

Proposed Name of the Project

The Business Goals: Vision, Mission, Objectives and Performance Targets

•To attract more customers and sell more malunggay chips.

The Business Offering and Justification

II. Executive Summary

III. Business Proponents: Organizers with their Capabilities

Macro Environmental Factors

SOCIAL ENVIRONMENT Macro Environmental ECONOMICAL

•Scarcity of the raw material, ingredients

•increased price of ingredient (Oil)

•reluctance of young generation to join the industry

•increment of per capital income

VI. The Product and Service Offerings

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