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    Customer Journey Map Class Activity, Khushi Sood

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    khushi
    This document outlines the customer journey map for purchasing a luxury watch from Rado. It shows the customer moving from awareness of the brand through social media and websites, to consideration of Rado's offerings compared to competitors, leading to multiple visits to a store where knowledgeable staff helped educate the customer. The lack of pressure to make an immediate decision and assurance of ongoing support led the customer to feel satisfied and make a purchase, retaining loyalty to Rado.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Customer Journey Map Class Activity, Khushi Sood

    Uploaded by

    khushi
    18 views1 page
    This document outlines the customer journey map for purchasing a luxury watch from Rado. It shows the customer moving from awareness of the brand through social media and websites, to consideration of Rado's offerings compared to competitors, leading to multiple visits to a store where knowledgeable staff helped educate the customer. The lack of pressure to make an immediate decision and assurance of ongoing support led the customer to feel satisfied and make a purchase, retaining loyalty to Rado.

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    Customer Journey Map RADO

    Original Title

    Customer Journey Map class activity,Khushi Sood

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    This document outlines the customer journey map for purchasing a luxury watch from Rado. It shows the customer moving from awareness of the brand through social media and websites, to consideration of Rado's offerings compared to competitors, leading to multiple visits to a store where knowledgeable staff helped educate the customer. The lack of pressure to make an immediate decision and assurance of ongoing support led the customer to feel satisfied and make a purchase, retaining loyalty to Rado.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    18 views1 page

    Customer Journey Map Class Activity, Khushi Sood

    Uploaded by

    khushi
    This document outlines the customer journey map for purchasing a luxury watch from Rado. It shows the customer moving from awareness of the brand through social media and websites, to consideration of Rado's offerings compared to competitors, leading to multiple visits to a store where knowledgeable staff helped educate the customer. The lack of pressure to make an immediate decision and assurance of ongoing support led the customer to feel satisfied and make a purchase, retaining loyalty to Rado.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Customer AWARENESS CONSIDERATION DECISION RETENTION

    AFTER-SALES
    ASSURANCE

    Journey
    Map
    Researched on
    competitors' Patient and informative staff warranty coverages
    ACTIONS
    Awareness through family friend Exploration of Models.
    offerings and goo reviews from and maintenance
    and instagram Visited the store twice.
    Exploration of existing consumers. options
    Models.
    purchase journey of a luxury watch by RADO
    tukhelchcjfdncdc
    fcflerrenttbvntjfr

    Social media website Store visit Word of mouth Customer Support

    TOUCHPOINTS

    I had a positive experience While researching During both visits, the I appreciated the lack of . This assurance of
    on social media of Rado competitors' store staff explained pressure to make an ongoing support
    since they showcase the offerings, Rado's the features, materials, immediate purchase. The contributed to my
    intricate details and design unique selling points and technology behind staff understood the confidence in Rado's
    of their watches through became even more each model helped me significance of such an commitment to their
    high-quality images and apparent. gain a deeper investment and allowed me customers.
    FEEDBACK videos. understanding of the to take my time in making a
    brand's offerings. decision.

    Intrigued Indecisive Eager and optimistic Satisfied well-satisfied

    EXPERIENCE/
    EMOTIONS

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