Angel Laycock Resume

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Angel Laycock

Digital Communications / Project Manager/ Social Media Analyst

Email: angelina94@comcast.net Phone: 206-949-2403


LinkedIn: www.linkedin.com/in/angelina-nicole-laycock Website: http://angel-laycock.weebly.com/
EDUCATION
Western Washington University- Bellingham, WA March 2015
College of Business and Economics- B.A. Marketing 15’
Public Relations Minor
Scholarships: Sealaska Heritage Institute and Central Council Tlingit Haida Indian Tribes Honors Certification

PROFESSIONAL EXPERIENCE
City of Renton – Renton, WA February 2022-current
Digital Communication Specialist
• Builds weekly social media calendars
• Creates content calendar extending out months in advance
• Created cultural celebrations and holiday calendars as a community engagement tactic
• Builds and writes a weekly newsletter
• Created a monthly employee newsletter; manages content collection & creation
• Manages a bi-monthly gathering with departmental social media creators
• Updates and manages website content
• Creates press releases and Mayor speaking points
• Develops a monthly reporting system tracking analytics from social media platforms, website, and other engagement tools
• Developed the Mayor’s first social media account

DCG ONE – Seattle, WA September 2017-January 2022


Studio Manager
• Running full-service projects including daily client communication, building schedules, task management to internal team
members, and program manager for 7+ projects at a time
• Creates, presents to leadership, and implements internal process changes to help enhance daily team workflow
• Facilitating weekly operations meetings to identify solutions on process improvement and publishing process documentation
1-2 times a month
• Overseeing internal day-to-day operations in support of the greater team
• Manages internal resource bandwidth and project overviews
• Identifying resource gaps and prioritizing new hire needs
• Creating job postings for contract positions, hiring 4 new project-based contractors in 2 months
• Monitors budgets and helps define hours to shape project scopes
Krochet Kids intl. – Costa Mesa, CA January-May 2017
Social Media Intern
• Managed the Facebook, Twitter, Instagram, and Pinterest accounts and created curated and engaging content that resulted in
a 10% increase in followers on all four channels
• Interacted with customers via social platforms and providing customer care
• Built product pages and content
• Created blog content communicating our impact and new product launches
• Navigated through the process of a company rebrand
• Built weekly and monthly reports to record wins, areas of improvement, and updating strategy based on my analysis
TWIF (The World Is Fun) Non-Profit – Seattle, WA November 2015-December 2016
Social Media Coordinator
• Managed all aspects of the official The World is Fun Facebook page & tracked statistics and social trends every month
• Prepared blog posts highlighting events in Seattle, volunteer opportunities, and more

COMMUNITY INVOLVEMENT
• Started volunteering at FareStart in Seattle during the pandemic, supporting meal prep and on-location gardening.
• Supported Seattle-based organization Peace Peloton, in marketing an upcoming event.
• Developed an integrated marketing communications project for Western Washington University to create diversity.
• PR consultant for Associated Students Club W.H.O (Western Homeless Outreach).
• Worked at a WWOOFing program in Western Ireland & developed a social media plan for their farmer’s market.
• Wrote multiple published articles for The Western Front and produced weekly fitness video blogs

SKILLS, INTERESTS, VOLUNTEER


Skills: Asana, Hootsuite Certified, Google Analytics Certified, Adobe InDesign, Final Cut Pro X, Sprout Social, Viraltag,
Google AdWords, Photoshop, Microsoft Office, SPSSSA
Leadership/Volunteer: Co-Founder of Senior Leadership Committee (local community service involvement in the Burien,
Normandy Park, SeaTac area), volunteered at “The Downtown Sounds” for Downtown Bellingham Partnership

**References available upon request**

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