Microsoft Virtual Labs

SQL Server™ 2005: Data Mining

SQL Server™ 2005: Data Mining

Table of Contents
SQL Server™ 2005: Data Mining ............................................................................................... 1
Exercise 1 Lab Setup .....................................................................................................................................................2
Exercise 2 Creating Decision Tree and Naïve Bayes Data Mining Models ..................................................................4
Exercise 3 Viewing Mining Accuracy Charts ............................................................................................................. 16
Exercise 4 Creating a Prediction Query ....................................................................................................................... 21
SQL Server™ 2005: Data Mining

SQL Server™ 2005: Data Mining

After completing this lab, you will be better able to:
Objectives
Create Decision Tree and Naïve Bayes Data Mining Models

View Mining Accuracy Charts

Create a Prediction Query

Model Time Series

Estimated Time to 90 Minutes

Complete This Lab
SQL BI
Computer used in this Lab

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Exercise 1
Lab Setup

Scenario
In this part of the lab you will set up the views you will work with in the rest of the lab.

Tasks Detailed Steps

Complete the following Note: Logon to the server with the following credentials:
task on: UserName : Administrator.
Password : Pass@word1.
SQL BI a. From the Windows task bar, select Start | All Programs | Microsoft SQL Server
1. Create the Views 2005 | SQL Server Management Studio.
b. In the Connect to Server dialog, make sure that in the Server type drop down
list-box Database Engine is selected. Enter localhost in the Server name textbox
and select Windows Authentication in the Authentication drop down list-box, as
in Figure 1. Click Connect.

Figure 1: Connect to Server Dialog

c. Select File | Open | File.
d. Navigate to the C:\MSLabs\SQL Server 2005\Lab Projects\Data Mining
Lab\DM Setup directory, and select the ViewCreation.sql file. Click Open.
e. Click Connect in the Connect to Server dialog that appears.
f. Execute the script by pressing F5, or by clicking on the Execute icon in the
toolbar, as shown in Figure 2.

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Figure 2: Execute Script

g. When the scrip has executed successfully, select the File | Exit menu item to close
the SQL Server Management Studio.

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Exercise 2
Creating Decision Tree and Naïve Bayes Data Mining
Models

Scenario
The management at Adventure Works wants to analyze purchasing decisions based on customer demographics.
Analysis Services has improved data mining functionality, providing the following data mining techniques:
• Microsoft Association Rules
• Microsoft Clustering
• Microsoft Decision Trees
• Microsoft Naïve Bayes
• Microsoft Neural Network
• Microsoft Sequence Clustering
• Microsoft Time Series
In this exercise, you will develop an Analysis Services solution using the Microsoft Business Intelligence
Development Studio environment. The Business Intelligence Development Studio is an environment based on the
Microsoft Visual Studio 2005 environment.
Business Intelligence Development Studio provides you with an integrated development environment for designing,
testing, editing, and deploying projects to the Analysis Server. You will create and view a data mining structure with
Decision Trees and Naïve Bayes data mining models using AdventureWorksDW customer data.
To create and view data mining models, you will:
• Create an Analysis Services project in the Business Intelligence Development Studio environment.
• Create a data source and data source view.
• Create a data mining structure and decision trees data mining model using the Mining Model Wizard.
• Create a related mining model (Naïve Bayes) in the Mining Models view.
• Deploy the Analysis Services solution.
• Explore the data mining models using the Mining Model Viewer.

Tasks Detailed Steps

Complete the following a. From the Windows task bar, select Start | All Programs | Microsoft SQL Server
16 tasks on: 2005 | SQL Server Business Intelligence Development Studio.
b. Select File | New | Project.
SQL BI c. In the New Project dialog box, in the Project Types pane, click the Business
1. Create an Analysis
Intelligence Projects folder.
Services Project d. In the Templates pane, click the Analysis Services Project icon.
e. In the Name text box, type DM Exercise 1.
f. In the Location text box, enter C:\MSLabs\SQL Server 2005\User Projects\.
g. Uncheck the Create directory for Solution checkbox. Figure 1 shows how the
New Project dialog box should look once you're done.
h. Click OK.

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Figure 1: New Project Dialog

Note: The project is created in a new solution: the solution is the largest unit of
management in the Business Intelligence Development Studio environment. Each
solution contains one or more projects. An Analysis Services Project is a group of
related files containing the XML code for all of the objects in an Analysis Services
database.
Note: You can view the solution and its projects in the Solution Explorer pane on the
right hand side in the Business Intelligence Development Studio. If the Solution
Explorer is not visible you can view it by selecting the View | Solution Explorer menu
item (or the keyboard shortcut Ctrl + Alt + L).
2. Set the Deployment a. In the Solution Explorer window, right-click the DM Exercise 1 project, and select
Mode Property Properties from the context menu.
b. In the DM Exercise 1 Property Pages dialog box, under the Configuration
Properties folder, click Deployment.
c. In the right pane, click the Deployment Mode property. In the Deployment Mode
drop-down list click DeployAll, and then click OK.
Note: You can configure the build, debugging, and deployment properties of an
Analysis Services project.
3. Create a Data Source a. In the Solution Explorer pane, under the DM Exercise 1 project, right-click the
Data Sources folder, and then select New Data Source from the context menu.
b. In the Data Source Wizard dialog box, on the Welcome to the Data Source
Wizard page, click Next.
Note: If the Data connections pane already includes localhost.AdventureWorksDW,
skip to step k.
c. On the Select how to define the connection page, make sure the Create a data
source based on an existing or new connection radio button is chosen. Click
New ….
d. In the Connection Manager dialog box, select the SqlClient Data Provider from
the .Net Providers folder in the Provider drop down combo box at the top of the
page.
e. In the Server name drop down list type “localhost”.

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f. Under Log on to the server, click Use Windows Authentication.
g. In the Select or enter a database name drop-down list, click
AdventureWorksDW.
h. Click Test Connection.
i. Click OK to dismiss the message box
j. In the Connection Manager dialog box, click OK.
k. In the Data Source Wizard dialog box, on the Select how to define the
connection page, verify that localhost.AdventureWorksDW is selected, and click
Next.
l. In the Impersonation Information page, check the Default checkbox and click
Next.
m. On the Completing the Data Source Wizard page, leave the default Data source
name Adventure Works DW unchanged, and then click Finish.
Note: You have now set up the information how to connect to the database you are
working with. It is now time to define the schema information you want to use in the
solution. You do this through the Data Source View.
4. Create a Data Source a. In the Solution Explorer pane, under the DM Exercise 1 project, right-click the
View Data Source Views folder, and then select New Data Source View from the
context menu.
b. In the Data Source View Wizard dialog box, on the Welcome to the Data
Source View Wizard page, click Next.
c. On the Select Data Source page, in the Relational data sources pane, verify that
Adventure Works DW is selected, and then click Next.
Note: At this point, Analysis Services may take a few moments to read the database
schema.
d. In this project, your Data Source View is not going to be based on a table; instead,
it will be based on a view. On the Select Tables and Views page, double-click
vDMLabCustomerTrain to add this table to the Included objects list.
Note: You may need to expand the Name column, and/or the entire dialog box, in
order to be able to select vDMLabCustomerTrain.
e. Click Next.
f. On the Completing the Wizard page, in the Name text box, type Customers and
then click Finish. The Data Source View Designer will open. The Data Source
View Designer is a graphical representation of the data schema you have defined.
g. Right-click the vDMLabCustomerTrain table and then click Explore Data, as in
Figure 2.

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Figure 2: Explore Data

Note: Analysis Services may take a few moments to read the data.
h. This opens a new tab in which you can view the data for the table. If you like, you
can make the tab into a dockable floating window instead. You do this by right-
clicking on the tab header and choose Floating or Dockable
i. In the Explore vDMLabCustomerTrain Table window, scroll to view the data,
and then click on the X in upper right hand corner as in Figure 3 to close the
window.

Figure 3: Explore Table Window

Note: A Data Source View contains data source schema information. As shown here,
you do not have to base the Data Source View on table(s): You can use views as well.
5. Create a Data Mining a. In the Solution Explorer pane, under the DM Exercise 1 database, right-click the
Structure Mining Structures folder, and then select New Mining Structure from the
context menu.
b. In the Data Mining Wizard, on the Welcome to the Data Mining Wizard page,
click Next.
Note: The Mining Model Wizard is the starting point for all data mining operations.
c. On the Select the Definition Method page, click From existing relational
database or data warehouse and then click Next.
d. On the Select the Data Mining Technique page, in the Which data mining
technique do you want to use? drop-down list, verify that Microsoft Decision
Trees is selected, and then click Next.
e. On the Select Data Source View page, in the Available data source views pane,
verify that the Customers data source view is selected, and then click Next.
f. On the Specify Table Types page, in the Input tables pane, in the

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vDMLabCustomerTrain row, verify that the Case check box is selected, and
then click Next.
g. On the Specify the Training Data page, in the Mining model structure pane,
select or deselect each cell by clicking on the check box as shown in Figure 4.

Figure 4: Specifying Columns for Analysis

Note: Because CustomerKey is the primary key of the source table, the Data Mining
Wizard has automatically selected it as the key. The key identifies the cases in the
mining model.
Note: The CustomerKey, FirstName, and LastName columns should not be selected
as Input or Predictable columns.
h. Click Next.
i. On the Specify Columns’ Content and Data Type page click Next.
j. On the Completing the Wizard page, in the Mining Structure Name text box,
type Customers and check the Allow drill through check box, and then click
Finish. The Mining Structure designer will open as in Figure 5.

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Figure 5: The Mining Structure

Note: A data mining structure may contain multiple data mining models. Each data
mining model uses a subset of the data referenced by the data mining structure. When
the data mining structure is processed, the source data is queried once and then all of
the data mining models are processed in parallel.
6. Add and edit a. In the Mining Structure tree view on the left side of the designer window, right-
columns in the click Columns, and then click Add a Column.
Mining Structure b. In the Select a Column dialog box, in the Source column tree view, select the
Age column, and then click OK.
c. An alert will appear indicating that you already have an Age column selected.
Click Yes to approve and dismiss the dialog box.
d. In the Mining Structure tree view, right-click the Age 1 column, and then click
Properties.
e. In the Properties window, in the Content property drop-down list, select
Discretized.
Note: By changing the Content property to Discretized, the server will automatically
determine discrete ranges for the column.
f. In the Properties window, in the Name property text box, type Age Discretized,
and then press <Enter>.
g. An alert will appear confirming that you want to change the name for all related
columns. Click Yes to approve and dismiss the dialog box.
7. Rename the Mining a. Select the Mining Models tab to view information about the model as in Figure 6.
Model

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Figure 6: The Mining Models View

Note: The column next to the Structure column may be called something else than
Customers.
b. In the Mining Models grid, right-click on the second column’s heading, and then
click Properties.
c. In the Properties window, in the Name property text box, type Customers DT to
rename the mining model, and then press <Enter>.
Note: Step c renames the Decision Tree mining model, but does not rename the mining
model structure.
8. Create a Related a. Click on the Create a Related Mining Model icon on the Mining Models icon
Mining Model bar, as shown in Figure 7.

Figure 7: The Create a Related Mining Model icon

b. In the Model Name text box, type Customers NB.
c. In the New Mining Model dialog box, in the Algorithm Name drop-down list,
click Microsoft Naive Bayes and click OK.

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d. When the alert appears confirming that you want to use the Microsoft Naive Bayes
algorithm and that some columns will be ignored, click Yes to approve and dismiss
the dialog box.
Note: The Naïve Bayes algorithm does not support continuous columns. Therefore, the
Age column will be ignored in this mining model. Instead, you will use the Age
Discretized column.
e. Click in the Age Discretized cell in the Customers NB column (the content is
currently Ignore) in the cell drop-down list, select Input as in Figure 8.

Figure 8 Changing Usage of a Mining Model Column

f. You should now have an end result as shown in Figure 9.

Figure 9: The Customers Mining Model

9. Deploy the Analysis a. Select the Build | Deploy DM Exercise 1 menu item.
Services Solution Note: The deployment progress is shown in the Deployment Progress window
normally on the right hand side of Business Intelligence Development Studio, as in
Figure 10. The Deployment Progress pane gives you detailed information about what
happens during deployment. Figure 11 displays the results of a successful deployment.

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Figure 10: The Deployment Progress window showing a deployment starting.

Figure 11: The Deployment Progress Pane showing successful deployment.

Note: Analysis Services may take a while to process the data mining models.
Note: The Analysis Services project is automatically saved when you click Deploy
Solution.

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Note: In the above procedures, various wizards and editors have been creating XML
code based on your input. Deployment sends the XML code to the Analysis Server and
then processes the Analysis Services database.
10. View the Customers a. On the tabs above the designer window, click the Mining Model Viewer tab.
DT Mining Model Note: If an alert appears indicating that changes have been made, click No.
Decision Tree
b. In the Mining Model drop-down list, select Customers DT.
c. Select View | Full Screen (or press Shift+Left-Alt+Enter) to view the designer
window full screen. Repeat the process to return to normal view.

Note: If accidentally closed, the Mining Model Viewer of the Mining Model Designer
can be re-opened. Select the View | Solution Explorer menu item. In the Solution
Explorer window, under the Mining Models folder, right-click Customers.dmm and
select Browse from the context menu.
d. In the Tree drop-down list, make sure Bike Buyer is selected; Figure 12 shows the
result.

Figure 12: Browsing the Mining Model

e. In the lower-right corner of the Mining Model Viewer, click and hold on the small
+ icon in the lower right corner of the Mining Model Viewer. The mouse pointer
will change to a cross-arrow icon and the Navigation window will appear. You
may drag the mouse to navigate within the Mining Model Viewer. Figure 13
shows the location of the navigation button (it is highlighted in a circle). You
might need to use the scroll bars (highlighted in a rectangle) to see the + icon.

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Figure 13: Finding the + icon for navigation.

Note: The Mining Legend window on the right side of the display may be relocated
and resized to improve the display of the decision tree. If you accidentally close the
Mining Legend window, select the Mining Model tab and then reselect the Mining
Model Viewer tab, and the Node Legend window will re-appear when the viewer is
redisplayed.
f. On the Show Level slider control, drag the pointer to the left so that only one level
of the decision tree is displayed.
g. Click the All node.
Note: The All node contains a histogram with blue representing bike buyers and red
representing non-bike buyers.
Note: Information about all customers is displayed in the Mining Legend window.
Notice that 49.39% of the 18,484 customers are bike buyers. (You may need to widen
the Mining Legend window in order to be able to see the percentages.)
h. On the Show Level slider control, drag the pointer to the right so that two levels of
the decision tree are displayed.
Note: Age is most predictive of a customer's bike buying behavior.
i. Click on each node of level 2. The Mining Legend window will display detailed
information for each node.
j. In the Background drop-down list, click Yes.
Note: The shade of each node indicates the concentration of the value in the
Background drop-down list. Expand and contract nodes in the diagram in order to
investigate the predicting factors for each group.
11. View the Customers a. Within the designer, click the Dependency Network tab.
DT Mining Model Note: The Dependency Network viewer displays the strength of the relationships
Dependency between the attributes in a decision tree model.
Network
b. On the Links slider control, drag the pointer to the bottom.
c. In the Dependency Network diagram, click the Bike Buyer node.
Note: The color of each node indicates that attribute's relationship to the Bike Buyer
attribute.
d. On the Links slider control, slowly drag the pointer up to the top. As you drag the
pointer upward the relationships within the data are displayed, as shown in Figure
14.

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Figure 14: View Strength of Relationships

12. View the NB Naïve a. In the Mining Model drop-down list, click Customers NB to view the Naïve
Bayes Mining Model Bayes mining model.
Attribute Profile b. Select the Attribute Profiles tab
display
c. In the Predictable drop-down list, ensure that Bike Buyer is selected.
Note: The Attribute Profiles tab displays the other attributes that impact the state of
the predictable value selected.
13. View the Attribute a. Click the Attribute Characteristics tab.
Characteristics b. In the Attribute drop-down list, ensure that Bike Buyer is selected. In the Value
display drop-down list, select Yes.
Note: The characteristics of bike buyers, ordered by their frequency, are displayed..
c. In the Value drop-down list, select No.
Note: Notice that the characteristics of non-bike buyers are different than the
characteristics of bike buyers.
14. View the Attribute a. Click the Attribute Discrimination tab.
Discrimination b. In Attribute drop-down list, ensure that Bike Buyer is selected.
display
c. In the Value1 drop-down list, select Yes.
d. In the Value 2 drop-down list, select No.
Note: The attribute values that impact a customer's bike buying decision are
displayed. The attribute values are ordered by how strongly they favor bike buyers or
non-bike buyers.
15. View the a. Click the Dependency Network tab.
Dependency b. On the Links slider control, drag the pointer to the bottom.
Network
c. In the Dependency Network diagram, click the Bike Buyer node.
Note: The color of each node indicates that attribute's relationship to the Bike Buyer
attribute. On the Links slider control, slowly drag the pointer up to the top.
Note: As you drag the pointer upward the relationships within the data are displayed.
16. Close the Analysis a. Select File | Close Project. If prompted to save changes, select Yes.
Services Project b. If you’re done working on this lab, select File | Exit; otherwise continue to the
next exercise.

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Exercise 3
Viewing Mining Accuracy Charts

Scenario
The management team at Adventure Works wants to determine the accuracy of their data mining models. Using a
validation data set that was held out of the training set, they create Mining Accuracy Charts to visually identify
which model is performing most accurately.
In this exercise, you will validate the mining models created in Exercise 1 by using the Mining Accuracy Chart view
of the Mining Structure Designer.
To view the Mining Accuracy Chart, you will:
• Create a prediction query by selecting an input table and mapping the columns of the data mining model to
the columns in the validation data set.
• View and interpret a Lift Chart

Tasks Detailed Steps

Complete the following 4 a. If Business Intelligence Development Studio is not already running, from the
tasks on: Windows task bar, select Start | All Programs | Microsoft SQL Server 2005 |
SQL Server Business Intelligence Development Studio.
b. Select File | Open | Project/Solution.
SQL BI
1. Open an existing
c. In the Open Project dialog box, navigate to the C:\MSLabs\SQL Server
project 2005\Lab Projects\Data Mining Lab\DM Exercise 2 folder, click DM Exercise
2.sln, and then click Open.
Note: The solution used in Exercise 2 is different than the solution created in Exercise
1.
2. Deploy the Analysis a. Select Build | Deploy DM Exercise 2.
Services Solution Note: The deployment progress is shown in the Deployment Progress window
normally on the right hand side of Business Intelligence Development Studio, as in
Figure 1. The Deployment Progress pane gives you detailed information about what
happens during deployment. Figure 2 displays the results of a successful deployment.
Note: Analysis Services may take quite a while to process the data mining models.

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Figure 1: The Deployment Progress window showing a deployment starting.

Figure 2: The Deployment Progress window showing a successful deployment.

b. Once deployment is complete, you can close the Deployment Progress window, if
you wish, by clicking the X located at the far right in the title bar of the
Deployment window.
3. Create a Prediction a. In the Solution Explorer window, in the Mining Structures folder, double-click

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Query Customers.dmm.
Note: If the Solution Explorer window is not visible, select the View | Solution
Explorer menu item.
b. From the list of tabs above the designer window, select the Mining Accuracy
Chart icon. The Mining Accuracy Chart view will open, displaying the Column
Mapping page, as shown in Figure 3.

Figure 3: Column Mapping Page

Note: Next, you will use the Column Mapping page to design a Prediction Query that
will be executed in order to compare the mining model's predicted values to the
validation data set's actual values.
c. On the Column Mapping tab, in the Select Input Table(s) window, click the
Select Case Table button.
d. In the Select Table window, make sure Customers is selected in the Data Source
drop down list-box, click the vDMLabCustomerValidate table, and then click
OK.
Note: Relationships between the mining structure and the input table are
automatically created between columns with the same name. Relationships can be
added or deleted by the user.
e. In the table at the bottom of the Column Mapping page, verify that the Show check
box is selected for both the Customers DT and Customers NB mining models.
f. In the Predictable Column Name column, verify that Bike Buyer is selected for
both mining models.
Note: In the Predictable Column Name drop-down lists, the mining model column
names are restricted to columns that have the usage type set to Predict or Predict
Only.

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g. In the Predict Value column, in the drop-down list, click Yes for both mining
models, as shown in Figure 4.

Figure 4: Predict Value

h. Click the Lift Chart tab.
Note: The prediction query designed on the Column Mapping page will be executed.
The prediction query will return a prediction for each case in the validation data set.
Note: Analysis Services may take a while to process the prediction query.
Note: The mining model will have greater confidence in its prediction for some cases
than for others. For each case, the prediction query will also return the probability
that the prediction is correct.
Note: The cases are sorted by the probability that the prediction is correct, and then
the percentages of correct predictions are displayed on the lift chart, similar to Figure
5 (your colors might be different).

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Figure 5: Data Mining Lift Chart

i. Point and click at any of the lines on the chart. The Mining Legend pane will open
together with a tool tip and display information.
Note: As you move along different line points on a line or point to a different line, the
values displayed in the Mining Legend pane and tool tip will change.
j. Point at the locations where each line reaches a Target Population of 90%, and
wait for the Mining Legend pane to open.
Note: The example in Figure 5 shows that the Customers DT model (the blue line)
only needs to select 71% of the customers in order to identify 90% of the bike buyers.
The Ideal Model (the red line) only needs to select 45% of the customers in order to
identify 90% of the bike buyers.
The Customers NB model needs to select 85% of the customers in order to identify
90% of the bike buyers.
The Random Guess model (the yellow line) needs to select 90% of the customers to in
order to identify 90% of the bike buyers.
Note: Because the Customers DT mining model needs to select fewer cases in order to
identify a given percentage of bike buyers, it would be deemed more accurate than the
Customers NB model.
4. Close the Analysis a. Select File | Close Project. If prompted to save changes, select Yes.
Services Project b. If you’re done working on this lab, select File | Exit; otherwise continue to the
next exercise.

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Exercise 4
Creating a Prediction Query

Scenario
The sales and marketing department at Adventure Works received a potential customer list containing demographic
data. The department will use the Customers DT data mining model to predict the likelihood that an individual in the
list is a bike buyer.
In this exercise, you will make predictions by using the Mining Model Prediction view of the Mining Structure
Designer.
To make predictions, you will:
• Select an input table and map the columns of the data mining model to the columns in the prediction data
set.
• Create a prediction query in the Prediction Query Builder Design pane.
• View the prediction query results.

Tasks Detailed Steps

Complete the following 6 a. If Business Intelligence Development Studio is not already running, from the
tasks on: Windows task bar, select Start | All Programs | Microsoft SQL Server 2005 |
SQL Server Business Intelligence Development Studio.
b. Select File | Open | Project/Solution.
SQL BI
1. Open an existing
c. In the Open Project dialog box, navigate to the C:\MSLabs\SQL Server
project 2005\Lab Projects\Data Mining Lab\DM Exercise 3 folder, click DM Exercise
3.sln, and then click Open.
Note: The solution used in Exercise 3 is different than the solutions examined in the
previous exercises.
2. Deploy the Analysis a. Select Build | Deploy DM Exercise 3.
Services Solution Note: The deployment progress is shown in the Deployment Progress window
normally on the right hand side of Business Intelligence Development Studio, as in
Figure 1. The Deployment Progress pane gives you detailed information about what
happens during deployment. Figure 2 displays the results of a successful deployment.
Note: Analysis Services may take quite a while to process the data mining models.

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Figure 1: The Deployment Progress window showing a deployment starting.

Figure 2: The Deployment Progress window showing a successful deployment.

b. Once deployment is complete, you can close the Deployment Progress window, if
you wish, by clicking the X located at the far right in the title bar of the
Deployment window.
3. Create a Prediction a. In the Solution Explorer window, in the Mining Structures folder, double-click

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Query using the Customers.dmm.
Decision Tree Note: If the Solution Explorer pane is not visible, select View | Solution Explorer.
Mining Model
b. From the list of tabs above the designer window, select the Mining Model
Prediction tab.
c. In the Mining Model window, click the Select Model… button.
d. In the Select Mining Model dialog box, expand Customers, click Customers DT,
as shown in Figure 3, and then click OK.

Figure 3: Select Mining Model in Mining Model Prediction View

e. In the Select Input Table(s) window, click the Select Case Table… button.
f. In the Select Table window, make sure that Customers is selected in the Data
Source combo-box and then click the vDMLabCustomerPredict table, and then
click OK.
Note: Relationships between the mining structure and the input table are
automatically created between columns with the same name. Relationships can be
added or deleted by the user.
4. Build the Decision a. Enter values into the first row of the table at the bottom of the designer as shown
Tree Prediction below:
Query
Column Value
Source vDMLabCustomerPredict
Field CustomerKey
Show (Checked)
Note: The columns of the table may be re-sized by dragging the dividing line between
the column headings.
b. Input values into the second row of the table as shown below:

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Column Value
Source Customers DT mining model
Field Bike Buyer
Show (Checked)
Note: The value in the Source column will change from Customers DT mining model
to Customers DT.
c. Enter values into the third row of the table as shown below:

Column Value
Source Prediction Function
Field PredictProbability
Alias Confidence
Show (Checked)
Criteria/Argument [Customers DT].[Bike Buyer]
Note: Figure 4 shows what you should see after having entered the values as
described in the previous tables.

Figure 4: Values for the Decision Tree Prediction Query

d. Select the Mining Model | Query menu item to view the SQL of the query.
Note: You can also do this by clicking on the down arrow in the Switch to query result
view icon in the upper left corner of the Mining Model Prediction View as in Figure 5,
and then click Query.

Figure 5: Switch to SQL Query View

Note: In the bottom pane of the Mining Model Prediction view, the text of the
prediction query is displayed.
5. Display the Decision a. You view the result of the Decision Tree Query result by selecting the Mining
Tree query result Model | Result menu item.
Note: As with the SQL view, you can also view the result by clicking the down arrow
in the Switch to query result view icon in the upper left corner of the Mining Model
Prediction View as in Figure 4, and then click Result.
Note: The results of the prediction query are displayed.

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The CustomerKey column identifies each record from the input table.
The Bike Buyer column contains the mining model's prediction of the customer's bike
buying behavior.
Larger values in the Confidence column mean the mining model has more confidence
in the prediction contained in the Bike Buyer column.
By contacting potential customers predicted to be bike buyers with a high Confidence
value, Adventure Works can use the results of the prediction query to promote their
bikes to those individuals most likely to be bike buyers. Adventure Works marketing
expenses will be reduced because potential customers who are not likely to be bike
buyers will not be contacted.
6. Close the Analysis a. Select File | Close Project. If prompted to save changes, select Yes.
Services Project b. Select File | Exit to close Business Intelligence Studio.

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