Course Structure

The course structure of the Master of Business Administration (MBA) programme

shall be as under:

Course No. Name of the Course Credit Remark

Semester I
MBACC 101 Principles of Management 04 Core Course
MBACC 102 Business Environment 04 Core Course
MBACC 103 Accounting for Managers 04 Core Course
MBACC 104 Organisational Behaviour 04 Core Course
MBACC 105 Managerial Economics 04 Core Course
MBAVC 101 Indian Ethos and Business Ethics 04 Value added Course (Credited)
Semester Total 24
Semester II
MBACC 201 Marketing Management 04 Core Course
MBACC 202 Financial Management 04 Core Course
MBACC 203 Human Resource Management 04 Core Course
MBACC 204 Operations Management 04 Core Course
MBACC 205 Quantitative Techniques an Core Course
04
Research Methods for Business
MBACC 206 Information Systems Management 04 Core Course
MBAVNC Business Laws and Public Policy Value added Course (Non
00 Credited)
201
Semester Total 24
Semester III
MBACC 301 Entrepreneurship 04 Core Course/ MOOC
MBAEL 301 Specialisation Elective I 04 Elective
MBAEL 302 Specialisation Elective II 04 Elective
MBAEL 303 Specialisation Elective III 04 Elective
MBAIER 301 Business Analytics/ Managing Inter-departmental Course
04
Digital Business
MBAIN 301 Summer Internship Project (SIP) 04 Summer Internship
Semester Total 24
Semester IV
MBACC 401 Strategic Management 04 Core Course/ MOOC
MBAEL 402 Specialisation Elective IV 04 Elective
MBAEL 403 Specialisation Elective V 04 Elective
MBAIRA 402 Managing for Sustainability / Intra-departmental Course
04
Innovation and Design Thinking
MBAMT 401 Dissertation 08 Masters Thesis
MBACC 402 Comprehensive Viva-Voce 00 Viva-Voce
Semester Total 24
GRAND TOTAL 96
MBACC – Core Course; MBAVC – Value added course (Credited);
MBAVNC - Value added course (Non-Credited); MBAEL –Elective Course;
MBAIER – Inter-departmental Course; MBAIRA – Intra-departmental Course
MOOC – Massive Open Online Course
The list of courses in the MBA programme shall be as under:
Semester -I
Core Courses - 4 Credits each
MBACC 101 Principles of Management
MBACC 102 Business Environment
MBACC 103 Accounting for Managers
MBACC 104 Organisational Behaviour
MBACC 105 Managerial Economics
Value Added Elective Course - 4 Credits
MBAVC 101 Indian Ethos and Business Ethics
Foundation Courses Optional Non-Credit
MBAFC 101 Computer Skills
MBAFC 102 Managerial Skills and ettiquets
MBAFC 103 Foreign Language

Semester -II
Core Courses - 4 Credits each
MBACC 201 Marketing Management
MBACC 202 Financial Management
MBACC 203 Human Resource Management
MBACC 204 Operations Management
MBACC 205 Quantitative Techniques and Research Methods for
Business
MBACC 206 Information Systems Management
Value Added Course Non-Credit
MBAVNC 201 Business Laws and Public Policy

Semester -III
Core Course – 4 Credits each
MBACC 301 Entrepreneurship / MOOC
Inter-Departmental Course 4 Credits
MBAIER 301 Business Analytics /
MBAIER 302 Managing Digital Business
Summer Internship Project 4 Credits
MBACC 302 Summer Internship Project (SIP)
Specialisation Area Elective Courses – 4 Credits each
Choose any three courses from the selected specialisation area

Semester -IV
Core Course - 4 Credits
MBACC 401 Strategic Management / MOOC
Specialisation Area Elective Courses – 4 Credits each
Choose any two courses from the selected specialisation area
Intra-Departmental Course 4 Credits
MBAIRA 401 Managing for Sustainability /
MBA IRA 402 Innovation and Design Thinking
Masters Thesis - 8 Credits
MBAMT 401 Dissertation
Comprehensive Viva-Voce
MBACC 402 Comprehensive Viva-Voce

Specialisation Area Courses

Group A: Marketing
MBAEL 311 Integrated Marketing Communication
MBAEL 312 Brand Management
MBAEL 313 Consumer Behaviour
MBAEL 314 Digital Marketing and Analytics
MBAEL 315 Customer Relationship Management
MBAEL 316 Marketing Research
MBAEL 411 Marketing of Services
MBAEL 412 Sales and Distribution Management
MBAEL 413 Managing Retail
MBAEL 414 Industrial Marketing
MBAEL 415 Rural Marketing
MBA EL 416 Logistics and supply chain

Group B: Finance
MBAEL 321 Financial Systems and Institutions
MBAEL 322 Security Analysis and Portfolio Management
MBAEL 323 Management of Banking and Financial Services Institutions
(BFSI)
MBAEL 324 Working Capital Management
MBAEL 325 Corporate Tax Planning
MBAEL 421 Valuations and Asset Pricing
MBAEL 422 Corporate Finance
MBAEL 423 Financial Econometrics
MBAEL 424 International Financial Management
MBAEL 425 Derivatives and Risk Management
MBAEL 426 Corporate Reporting and Governance

Group C: Human Resource

MBAEL 331 Organisational Change and Development
MBAEL 332 Industrial and Managerial Psychology
MBAEL 333Talent Management and Retention
MBAEL 334 Performance Management & HR Audit
MBAEL 335 Industrial Relations and Dispute Settlement
MBAEL 431 Negotiations and Compensation Management
MBAEL 432 Cross Cultural Management & International HRM
MBAEL 433 Team Work and Leadership
MBAEL 434 Strategic HRM and HR Analytics
MBAEL 435 Employee Welfare and Social Security

Group D: International Business

MBAEL 341 Export Import Procedures and Documentation
MBAEL 342 Foreign Exchange Management
MBAEL 343 International Marketing
MBAEL 344 Emerging Economies and Markets
MBAEL 441 International Business Management
MBAEL 442 Global Cultural Diversity
MBAEL 443 International Logistics Management
MBAEL 444 Global Outsourcing
MBAEL 445 International Trade and Geo-politics

Group E: Information Systems Management

MBA EL 351 Systems Analysis and Design
MBA EL 352 Data-base Management System
MBA EL 353 IT Services and Outsourcing
MBA EL 354 Enterprise Systems and Applications
MBA EL 355 Social Network Analytics
MBA EL 451 Software Project Management
MBA EL 452 Decision Support Systems and Executive Information
Systems
MBA EL 453 Information Systems Strategy
MBA EL 454 Information Systems Auditing and Control
MBA EL 455 Artificial Intelligence and Business
 MBACC 101: PRINCIPLES OF MANAGEMENT
Course Objectives:
1. To provide students an understanding of fundamental concepts, principles, and
theories of management.
2. To help students comprehend planning and decision-making strategies in an
organization.
3. To summarize the concept and cognize the process of organizing.
4. To develop an understanding of staffing and directing in an organization.
5. To predict the dynamics of controlling and its emerging issues in management.
Course Outcomes: After attending this course, the students shall be able to:
1. Understand fundamental concepts and principles of management, including the basic
roles, skills, and functions of management;
2. Explain how managers align the planning process with the company’s mission, vision,
and values.
3. Understand the organization types and structures.
4. Analyse the staffing and directing practices.
5. Diagnose various styles of controlling and coordination, and incorporate managerial
knowledge and skills in management issues.
CONTENT:
Unit I
Management: Concept, Nature & Importance; Managerial Roles & Skills; Levels of
Management; Principles of Management; Management Process.
Classical theories-Taylor’s Scientific Management, Fayol’s Administrative Management,
Bureaucracy. Neoclassical theories-Hawthorne Experiment & Human Relations Approach;
Systems Approach; Social Systems Approach; Decision Theory Approach; Behavior Science
Approach; Contingency theory; McKinsey’s 7-S theory; Quantitative Approach.
Unit II
Planning: Nature, Scope, Objectives, and Significance of Planning; Types of Planning;
Process of Planning; Barriers to Effective Planning; Planning Premises and Forecasting.
Managerial Decision Making: Concept; The decision-making process, Management by
Objective; Management Information System.
Unit III
Organizing: Concept, Nature, and purpose; Organization Theories; Organizational Structure;
Types of Organization, Departmentation; Span of Control; Delegation; Authority,
Responsibility, and Accountability; Power; Centralization & Decentralization – Factors
determining the degree of Decentralization of authority.
Unit IV
Staffing: Concepts and significance of Staffing, Manpower planning, Job design,
Recruitment and Selection, Training, and development, Performance Appraisal.
Directing: Concept, Direction, Supervision, Quality of Life, Introduction to Motivation &
Leadership.
Unit V
Controlling: Concept, Types & importance of Control; Steps in control, Techniques of
control; Management by Exception.
Coordination: Coordination as an Essence of management; Coordination Vs. Co-operation;
Types of coordination; Need & importance of coordination, Techniques of coordination.
Principles of Coordination.
Contemporary issues and challenges in management.
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.
Suggested Readings:
1. Tripathi, Reddy & Bajpai. (2021). Principles of Management, 7th edition, Tata Mc Graw Hill.
2. Robbins S.P. & Coulter M. A. (2020). Management, Global Edition, Pearson Education.
3. Prasad L.M. (2020). Principles and Practices of Management, 10th edition, Sultan Chand &
Sons, New Delhi.
4. Stoner, Freeman & Gilbert Jr. (2018). Management, 6th Edition, Pearson.
5. Koontz H. & Weihrich H. (2015). Essentials of Management, 10th edition, Chennai: Tata
McGraw Hill Education.
6. Rao V.S.P. (2012). Management-Text and Cases, 2nd edition, Excel Publications.
 MBACC 102: BUSINESS ENVIRONMENT
Course Objective:
1. To make students aware of the Indian growth story post-independence and the
evolution of the business environment scenario.
2. To help understand the institutional framework provided by government and the
economic reforms undertaken to put the economy on a solid foundation.
3. To provide comprehensive information on the global business environment and
underlying theories which influenced the way businesses evolved globally.
4. To develop an understanding of the international monetary and securities market as
also some of the prominent economic groupings.
5. To make studenst aware of importance of environmental and Sustainability issues.
Course Outcomes: After attending this course, the students shall be able to:
1. Aid the budding manager with a comprehensive knowledge of business and economy.
2. Understand governmental institutions and their mechanisms that will help the
students perform better in the market as a manager.
3. Assess the impact of globalization and understand the international business
mechanisms for better management of resources.
4. Understand the probable pathways to generate further business.
5. Apply sustainability and CSR related concepts in the business.
CONTENT:
Unit I
Indian growth story: Concept of Business Environment, Nature and Factors in Business
Environment, Role of Planning in a Market Economy, India’s Growth Experience,
Performance & Challenges, Unemployment & Employment, Population Change, and
Economic Environment, Agricultural Growth, Performance & Policies, Industrial Growth &
Policies.
Unit II
Institutional framework: Economic role of Government; Contemporary Economic
Reforms, Role of Industry in Economic Development, Stock Exchange of India, Role of
Regulatory Institutions in Indian financial system– RBI and SEBI, Balance of Payment,
Poverty and its implications.
Unit III
Global business environment: Global Business Environment– Political, Economic, Social,
Cultural, Legal, Technological, Theories of International Trade; Adam Smith, Ricardo and
Ohlin & Heckscher, Global Monetary System, Indian Economy and GATT, WTO.
Unit IV
International monetary and securities market: International Financial Markets; Bilateral,
Multilateral Agencies, International Banks, International Securities Market, Rise of New
Economies like BRICS and ASEAN countries.
UNIT V
Emerging issues: Regional Economic Integration, European Union; Corporate Social
Responsibility; Environmental and Sustainability issues in Development.
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.
Suggested Readings:
1. Kapila, U. (2019). Indian Economy: Performance and Policies, 20th
Edition. Academic Foundation.
2. Rao, P.S. (2019). International Business Text and cases. Himalaya Publishing House.
3. Daniels, J. D., Radebaugh, L. H., & Sullivan, D. P. (2013). International business:
Environments and operations. Pearson.
4. Sharan, V. (2011). International Business Management: For VTU, 3rd Edition.
Pearson.
 MBACC 103: ACCOUNTING FOR MANAGERS

Course Objective:
1. To enable the students to learn the accounting fundamentals.
2. To help the students systematically record, analyze and know the implications of
accounting information.
3. To prepare the students to assess the financial position of business through
financial statements and other related information.
4. To use the accounting information for financial planning and decision making.
5. To explain and integrate the fundamental concepts, principles and techniques of
accounting.

Course Outcomes: After attending this course, the students shall be able to:
1. Demonstrate the accounting skills in identifying the involvement of accounting
concepts and fundamentals in business.
2. Systematically and logically analyze, interpret and synthesize the accounting
information.
3. Successfully apply the accounting knowledge in operating and strategic business
decision making.
4. Use the accounting skills in cash flow management, profit planning and cost
control.
5. Evaluate and compare various financial statements to appraise financial soundness
of firms.

CONTENT:

Unit I
Introduction to Accounting -Basic Concepts, Purpose, Importance, Scope and Limitations
of Accounting Users of Accounting, Information, Generally Accepted Accounting
Principles (GAAP) and Accounting Standards (AS), International Financial Reporting
Standards (IFRS) –need and significance. Ethical Dimensions in Reporting of Accounting
Information

Unit II
Financial Statements Preparation and Analysis- Preparation of Income Statements and
Balance Sheet, Contents of Corporate Annual Reports, Financial Statement Analysis –
Ratio Analysis, Common Size Statement and Trend Analysis

Unit III
Preparation of Cash Flow Statement, Direct Method-Cash Flow from Operating, Investing
and Financing Activities; Indirect Method of Preparing Cash Flow Statement-
Reconciliation of Net Income to Net Cash Provided by Operations

Unit IV
Costing Techniques- Introduction to Costs and Costs Behavior, Absorption vs. marginal
costing, Applications of marginal costing techniques in managerial decisionmaking
Unit V
Accounting for Planning and Control- Budgets and Budgetary Control, Various Types of
Operating Budgets, and Financial Budgets, Flexible Budgeting, Rolling Budget and Zero-
Based Budgeting. Management Control System and Responsibility Accounting

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:
1. Horngren, C. T. (2022). Introduction to Management Accounting. Pearson Education .
2. Jain, K. &. (2021). Management Accounting 8th Edition. MC Graw Hill.
3. Li, W. S. (2019). Strategic Management Accounting: A Practical Guidebook with Case
Studies . Springer.
4. Mitra, J. k. (2021). Cost and Management Accounting . Oxford Universtiy Press.
5. Warren, C. S. (2022). Managerial Accounting . Cengage Learning.
 MBACC 104: ORGANISATIONAL BEHAVIOUR

Course Objectives:

1. To provide students an understanding of the meaning, nature and models of

organizational behaviour in the challenging business environment.
2. To help students comprehend basic concepts underlying human behaviour.
3. To appreciate the role of motivation, power and politics in employee behaviour.
4. To develop an understanding of group dynamics.
5. To understand the interaction between group and structure and its influence on
employee behaviour.
Course Outcomes: After attending this course, the students shall be able to:

1. Understand the interdisciplinary nature and significance of organizational behaviour

including the challenges for an OB Manager
2. Explain how employees perceive, learn and develop work related attitudes.
3. Apply the various theories of motivation to increase organizational performance and
manage power and organizational politics.
4. Analyse the underlying concepts in group behaviour.
5. Resolve conflicts and manage organizational culture for growth in the ever-changing
business environment.
CONTENT:

Unit I
Introduction to OB: Meaning and Nature of Organisational Behaviour, OB as an
Interdisciplinary Subject, Significance of OB for Managers, OB as an Open System, Robbin’s
Model of OB, Changing Context, Challenges for an OB Manager.

Unit II
Basic Concepts of Human Behaviour: Perception: Meaning, Significance of Perception for
Understanding Human Behaviour, Factors Influencing Perception, Attribution Theory.
Attitude: Meaning, Concept, Significance of attitude for Understanding Human Behaviour,
Values and attitude, Attitude formation, Measurement of Attitude, Cognitive Dissonance
theory, Attitude Change, Learning: Concept, Learning Theories: Classical & Operant
Conditioning, Social Learning, OB Modification, Steps in OB Modification Process.

Unit III
Motivation, Power & Politics and Groups: Motivation: Motivation and Goal Directed
Nature of Human Behaviour, Process, Theories of Motivation, Maslow’s Need Hierarchy,
Herzberg’s Two Factor Theory, Theory X, Y and Z, Work Redesign for Creating Motivating
Job, Applications of Motivation, Power and Politics – Meaning and Bases of Power, Causes
of Organizational Politics and its Management. Meaning, Functions and Types of Group,
Reasons for Joining Group, Stages of Group Development, Characteristics, Advantages, and
Disadvantages of Informal Groups.

Unit IV
Group Dynamics & Leadership: Group Norms, Group Cohesiveness, Group Shift and
Group Decision Making Techniques, Conflict, Dysfunctional Groups, Groups vs. Team,
Types of Team, Concept of Leadership, Fiedler’s Contingency Model, Hershey and
Blanchard’s Model, Transactional and Transformation Leadership.

Unit V
Conflict, Culture & Change: Organizational Conflict: Reasons, Consequences and Handling
of Conflict, Organisational Culture: Concept, Forming, Sustaining and Changing a Culture,
OCTAPACE Model, Hofstede Model, Organisational Change: Forces of Change, Resistance
to Change, Change Model-Lewin’s model.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:
1. McShane, S.L., Glinow, M.A. V. & Rai, H. (2022). Organizational Behavior, 9th Edition,
McGraw Hill.
2. Vohra, N., Robbins, S.P. & Judge, T.A. (2022). Organizational Behavior, 18th edition,
Pearson.
3. Robbins, S. P. (2018). Organizational Behavior, 18th edition, Pearson.
4. Gupta, C.B. (2014). A Textbook of Organisational Behaviour, S. Chand.
5. Luthans, F. (2010). Organisational Behavior, 12th edition, McGraw Hill.
 MBACC 105: MANAGERIAL ECONOMICS
Course Objectives:
1. To acquaint the students with insights of Economic Theory as used in various aspects
of managerial decision making with special focus on marginal analysis and
optimisation
2. To provide a practical knowledge of the theory of production and theory of cost
3. To develop the insights of managerial theories of the firm and understand the
significance of Information and Environmental Economics from managerial
perspective.
4. To equip the students with tools to analyse the nature of competition and strategic
behaviour of firms in various types of markets specially in the context of globalization
5. To provide practical insights into the functioning of macro variables with proper
emphasis on monetary and fiscal policy frameworks and Business Cycles.
Course Outcomes: After attending this course, the students shall be able to:
1. Acquire the practical insights of Economic Theory as used in various aspects of
managerial decision making with special focus on marginal analysis and optimisation
2. Gain practical knowledge of the theory of production and theory of cost
3. Develop the insights of managerial theories of the firm and understand the
significance of Information and Environmental Economics from managerial
perspective.
4. Use the analytical tools to analyse the nature of competition and strategic behaviour
of firms in various types of markets specially in the context of globalization
5. Learn practical insights into the functioning of macro variables with proper emphasis
on monetary and fiscal policy frameworks and Business Cycles.
CONTENT:
Unit I
Nature and Scope of Managerial Economics, Demand-Supply Framework, Elasticity types
and applications, Demand Forecasting, Marginal Analysis and Optimization.
Unit II
Analysis of Production Function, Theory of Cost, Law of Variable Proportion, Laws of
Returns to Scale, Economies of Scope, Optimal Combination of Inputs.
Unit III
Managerial Theories and Goal(s) of a Firm; Information Economics and its Business
Applications, Environmental Economics. Relevant Cases.
Unit IV
Market Structures and Strategic Behaviour of Firms, Pricing and out-put strategies in
different Market Structures, Price Discrimination, Game Theory Applications.
Unit V
National Income Analysis, Theories of Inflation and Deflation, Theories of Business Cycles
and Stabilisation Policies, Monetary Policy, Fiscal Policy, and the Budget.
Pedagogy: Case studies from the relevant sectors and Industries, Projects, Inputs from
Industry executives.
Suggested Readings:
1. Koutsoyiannis A (2023), Modern Microeconomics, 2nd Edition, MacMillan Press Ltd
2. Thomas C R and Maurice S Charles (2020), Managerial Economics: Foundations of
Business Analysis and Strategy,12th Edition, McGraw-Hill
3. Salvatore D and Rastogi S (2020), Managerial Economics: Principles and Worldwide
Applications,9th Edition, Oxford University Press
4. Gupta G S (1990), Managerial Economics,2nd Edition Tata McGraw Hill
5. Circulars and Reports, Reserve Bank of India website
6. Economic Survey, Ministry of Finance, GOI
 MBAVC 101: INDIAN ETHOS AND BUSINESS ETHICS
Course Objectives:
1. To make students understand the role and importance of Indian Ethos.
2. To provide knowledge about the importance of value systems in the workplace.
3. To comprehend the concept of contemporary approaches to Indian ethos.
4. To help studends understand the concepts of ethics in business.
5. To assist students in managing the ethical issues in most business organizations.

Course Outcomes: After attending this course, the students shall be able to:
1. Understand the importance of ethos in business.
2. Apply Indian values in business organizations.
3. Know about the development of ethical leadership.
4. Apply ethics to the real challenges of the organizations and analyze dilemmas in
managing businesses.
5. Develop Ethical and Value-Based thought processes for future managerial
performance.

CONTENT
Unit I
Indian Ethos: Meaning, Features, Requisites, Elements of Indian Ethos, Principles Practiced
by Indian Companies, Role of Indian Ethos in Management Practice, Management lessons
from scriptures: Mahabharata, Vedas, Kautilya Arthashashtra, Bible, Quran. Concept of
Indian Model of Management in the Indian Socio-Political Environment, Laws of Karma and
its Relevance in Business Settings, Indian Heritage in Business-Management. Production and
Consumption, Indian insights into TQM, Ethics v/s Ethos, Indian Management v/s Western
Management.
Unit II
Values: Concepts, Values in Business, Value System in Work Culture, and Values of Indian
Managers, Relevance of Value-Based Management in Global Change -Indian Perspective;
Human Values in Management, Impact of Values on Stakeholders, Employees, Customers,
Government, Competitors, and Society. Trans-Cultural Human Values, Secular v/s Spiritual
Values. Stress Management: Meditation for mental health, Yoga.
Work Ethos: Meaning, Levels, Dimensions, Steps, Factors Responsible for poor Work
Ethos.
Unit III
Contemporary approaches to Indian Ethos: Contemporary approaches to Leadership-
Joint Hindu Family Business, Leadership Qualities of Karta, Motivation-Meaning, Indian
approach to Motivation, Techniques. Indian systems of Learning- Gurukul System of
Learning, Modern system of Learning, Karma Philosophy and its importance to managers-
Nishkama Karma- Laws of Karma, Law of Creation, Law of Humility, Law of Growth, Law
of Responsibility, Law of Connection, Corporate Karma, Personality Development- Meaning,
Determinants, Indian Ethos and Personality Development.
Unit IV
Business Ethics: Meaning, Characteristics of Business Ethics, Importance of Business
Ethics, Principles of Ethics, Theories of Ethics: Consequentialism, Utilitarianism,
Teleological, Deontological; Kohlberg Six Stage Moral Development. Ethics in Global Era,
Environmental Ethics- Protecting the Natural Environment, Prevention of Pollution and
Depletion of Natural Resources, Conservation of Natural Resources. Business Ethics:
Evolution, Nature & Scope; Organization Culture, and Human Values, Workplace Ethics:
personal and professional ethics in the Organization, discrimination, harassment, gender
equality, Business Ethics –Cross Country Perspective, Ethical decision-making in Business,
Ethical Dilemmas in Business.
Unit V
Ethical Issues in Business: Marketing Issues and Consumer Protection – Healthy
competition and protecting consumer’s interest – Advertising ethics -Ethics in Accounting
and Finance: Importance, issues, and common Problems, Ethical Issues in Production-
Testing of product before releasing market, Ethical issues in HRM- Discrimination and
harassment.
Corporate social responsibility – Strategic components, Different approaches to CSR,
Globalization, Sustainability, CSR standards Corporate Governance -Audit committees –
Role of Independent Directors – Protection of Stakeholders, & Consumerism.
Applications of Ethical Principles to contemporary Moral, and Ethical Problems.
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.
Suggested Readings:
1. Dave & Dutta. (2022). Business and Management Cases Based on Indian Ethos and
Scriptures, 1st edition, Bharti Publications.
2. Sharma & Khare. (2022). Indian Ethos and Business Ethics for Management, 1st
edition, New Age International Publishers.
3. Sinha, Zaware, Barbate, Thite. (2021). Indian Ethos & Business Ethics, Nirali
Prakashan.
4. Kamatchi, P., (2020). Business Ethics- Foundation for Corporate Social
Responsibility and Governance, Dreamtech Press.
5. Singha, Seema & Mukherjee. (2020). Indian Ethos, Ethics & Management, 1st edition,
Eureka Publications.
 MBAFC 101: COMPUTER SKILLS

Course Objective:
1. To introduce students to the fundamental concepts of computer systems, including
their components, input/output devices, storage devices, and central processing units
(CPUs).
2. To provide a comprehensive understanding of different operating systems, their
functions, and types.
3. To familiarize students with the concepts of networking and data communication, as
well as the basics and features of the Internet and methods of accessing it.
4. To equip students with the skills required to handle graphics and multimedia
efficiently.
5. To perform calculations using formulas and functions and to analyze data effectively.

Course Outcomes: After attending this course, the students shall be able to:
1. Understand the role of operating systems and differentiate between different types of
operating systems.
2. Demonstrate proficiency in using text processing software to create, edit, format, and
proofread documents.
3. Utilize various tools to insert and edit content on slides, including graphics, tables,
sound, and animations.
4. Perform data analysis tasks, including ordering, summarizing, and combining data
from multiple sources.
5. Apply business intelligence analysis techniques to draw meaningful insights from
data.

CONTENT:
Unit I
Computer Systems -An Introduction, Elements of a Computer System, Input, Output and
storage devices. Processing and CPUs. Operating system – Basics, functions and types.,
Concepts of Networking and Data Communication. Basics and Features of Internet. Methods
of Accessing the Internet, Handling Graphics and Multimedia,

Unit II
Text processing software: creating and saving a document, previewing and printing a
document, editing, proofreading and formatting of documents. Presenting information in
columns and tables, using graphics, symbols, diagrams and charts. Creating and modifying
table of contents, index, bookmarks, cross references, hyperlinks, foot notes, end notes and
bibliography. Crating form letters, e-mail messages and labels. Collaborating using tracking
of changes, adding and reviewing comments, comparing and merging documents, password
protecting of documents. Creating documents in alternate formats.

Unit III
Presentation software: Creating and managing slides and presentation, entering and editing
content on slides, presenting content in tables, inserting, creating and managing graphics,
adding sound and animation to slides, reviewing, preparing and delivering presentation,
customizing and sharing presentations.

Unit IV
Spreadsheet Software: Creating workbooks, working with data and tables, formatting and
changing workbook appearance, managing and hiding worksheet data, ordering and
summarizing data, combining data from multiple sources, creating charts and graphs,

Unit V
Performing calculations using Formulas and Functions, analyzing alternate data sets, creating
dynamic worksheets, printing worksheets and charts. Automating repetitive tasks, using
workbooks for collaborative working. Performing business intelligence analysis.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:
1. SIA. (2022). Fundamentals of Computers (Computer Science & Computer
Application). SIA Publishers & Distributors Pvt Ltd.
2. Abid, M., & Amjad, M. (2019). Fundamentals of Computers. Wiley India.
3. Norton, P. (2017). Introduction to Computers. Tata McGraw Hill.
4. Rajaraman, V., & Adabala, N. (2014). Fundamentals of Computers (6th ed.). Prentice
Hall India Learning Private Limited.
5. Leon, A., & Leon, M. (2009). Introduction to Computers (1st ed.). VIKAS
PUBLISHING.
 MBAFC 102 MANAGERIAL SKILLS AND ETIQUETTE
Course Objectives:
1. To enable students to regulate one’s behavior, thoughts, and emotions in a productive
way.
2. To equip students with effective communication skills required to be an effective
manager.
3. To help students learn about corporate skills required in any organization.
4. To discuss the importance of Leadership and group dynamics in an organization.
5. To focus attention on various business etiquette.
Course Outcomes: After completion of the course, the students shall be able to
1. Set goals independently and take the initiative to achieve them.
2. Develop effective communication skills.
3. Design resume, and conduct meetings and group discussions.
4. Inspire a vision and motivate others towards it.
5. Develop basic life skills and etiquettes in order to succeed in corporate culture.
CONTENT:
Unit I
Self-Management Skills: Understanding of Self-evaluation, Self-discipline, Self-criticism,
self-awareness, Goal setting, writing an action plan, support facilities for action plans,
significance of feelings and emotions with performance.
Problem-Solving skills: Concept, identifying and managing risks, critical thinking,
convergent & divergent thinking, Six Hat Thinking. Time management. Emotional
intelligence & Social intelligence, Stress management.
Unit II
Communication and Facilitating Skills: Art of listening, questioning, probing, art of formal
writing, art of public speaking, art of writing e-mails, KISS principle. Art of Negotiation –
Concept, need for successful negotiations, negotiation process, power of language and non-
verbal communication in negotiation.
Unit III
Corporate Skills – Concept of body language, practicing etiquette and mannerism,
Presentation skills Time management - Concept and significance, punctuality, attendance,
prioritizing, procrastination. Conducting meetings – Basics of why, when, where and how,
developing agenda, stimulating discussion and evaluation of meeting. Self- Marketing skills
– Designing the resume/CV, interview skills, Group Discussion skills, career planning.
Unit IV
Leadership skills – Influencing, coaching, delegating, empowerment, team player,
leadership traits. Team Building & Co-ordination – Nature & concept of team, group
dynamics, groups vs teams, personal and professional goals of members, effective team
building process.
Unit V
Business Etiquette- An Overview: Significance of Business Etiquette in 21st Century
Professional Advantage; Need and Importance of Professionalism.
Workplace Etiquette: Etiquette for Personal Contact- Personal Appearance, Gestures,
Postures, Facial Expressions, Eye-contact, Space distancing.
E-Mail Etiquette: Significance of Netiquette, E-mail: Way of professional communication,
Basic Email Etiquette: Proper Grammar, Spelling, Punctuation, Styling and Formatting, Body
of Email, Response, Privacy. Telephone Etiquette: Telephone Communication Techniques
Voice-mail Etiquette; Telephonic Courtesies Dining Etiquette: Basics of Dining Etiquette;
Multi-Cultural Challenges: Cultural Differences and their Effects on business etiquette.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:
1. Mishra Dr Vinod, Shukla Dr. Narendra, Patel Dr. Ranjana. (2021). Communication,
New Edition, Sahitya Bhawan.
2. Goodheart-Willcox. (2020). Soft Skills for the Workplace Second Edition, Revised ,
Goodheart-Willcox Publisher (Author).
3. Sinha K.K. (2018), Business Communication, 4th edition, Taxman n’s.
4. Dixit, Sudhir. (2018). Time Management Kindle Edition, Manjul Publishing House.
5. Mitra K. Barun. (2016). Personality development and Soft Skills,2nd edition, Oxford
University Press.
 MBACC 201: MARKETING MANAGEMENT

Course Objectives:

1. To provide students an understanding of the basic concepts, scope, nature and

importance of marketing in the ever changing business environment.
2. To make students learn how about marketing plans and strategies for different
markets and manage the product’s life cycle.
3. To help students comprehend the importance of pricing and pricing structure in the
competitive world.
4. To appreciate the role of distribution and communication channels.
5. To develop an understanding of marketing control and appreciate emerging trends in
marketing.
Course Outcomes: After attending this course, the students shall be able to:

1. Understand the core concepts of marketing and impact of environmental variables on

marketing decisions.
2. Explain how Ansoff’s Grid & BCG Matrix can be employed to achieve marketing
objectives.
3. Analyse the marketing strategy for product life cycle management, develop and
communicate positioning of products.
4. Develop pricing strategy and devise strategies to combat competition.
5. Design marketing communication and distribution programs.
6. Apply marketing controls to achieve objectives and adapt to emerging trends.

CONTENT:

Unit I
Basic Concepts: Meaning, Scope, Nature, Importance, Recent Trends & Challenges in
Marketing, Core Concepts of Marketing, Company’s Orientations towards the Marketplace,
Concept of Value, Value Creation and Delivery, Environment Variables of Marketing.

Unit II
Marketing Plan and Strategy: Ansoff Market Expansion Grid, BCG Matrix, Market
Segmentation, Bases for Segmentation, Market Targeting, Developing and Communicating
Positioning Strategy, Consumer and Business Markets, Product Classification, Product Life
Cycle – Stages and Strategies, Product Differentiation.

Unit III
Price & Competition: Developing Pricing Strategies and Programs, Adapting the Price,
Pricing techniques for Promotion, Responding to Price Changes, Dealing with Competition.

Unit IV
Marketing Channels: Types, Distribution Channel levels, Channel Design Decision and
Managing Channel Conflict, Characteristics of Marketing Communication Mix, Integrated
Marketing Communication, Macro Models of Communication, Micro Models of Consumer
Response, Communication Objectives, Personal and Non-Personal Communication Channels.

Unit V
Marketing Control & Emerging Trends: New Forms of Communication (viral marketing,
experiential marketing), Green Marketing, Relationship Marketing.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:
1. Kotler, Philip & Keller, Kevin Lane (2022). Marketing Management (with Indian Cases
Book), 16th edition, Pearson Education.
2. Panda, T. K. (2022).Marketing Management: Text and Cases, Taxmann.
3. Shainesh, G., Kotler, P., Keller, K.L., Chernev, A. & Sheth, J. N. (2022). Marketing
Management, 16th edition, Pearson.
4. Saxena, R. (2009). Marketing Management, 4th edition, McGraw Hill.
5. Dalrymple, D.J. and Parsons, L.J. (2000). Marketing Management: Text and Cases, 7th
edition, Wiley.
 MBACC 202: FINANCIAL MANAGEMENT

Course Objective:
1. To provide the basic understanding of corporate finance concepts.
2. To enable the students, analyze, interpret and synthesize the corporate financial
problems.
3. To help in planning and decision-making in operating financial decision making
fulfilling the broad objective of shareholders wealth maximization
4. To enable the students to identify the impact of financial decisions on the value of
firm
5. To ensure the requirement of optimum capital structure and optimum utilization of
corporate financial resources

Course Outcome: After attending this course, the students shall be able to:
1. Appraise and analyze the role and functions of a finance manager;
2. Ensure the realization objective of financial management with the help of
stakeholders’ theory
3. Apply the course concepts in analyzing; capital structure and project investment
decisions and dividend distribution
4. Demonstrate the application of basic principles of Financial Management in
varying situations of risk return trade-off, cash management, credit and inventory
management
5. Evaluate the outcomes of a firm’s decisions in business operations and their
strategic perspectives

CONTENT:

Unit I
Nature of Financial Management: Scope and objectives of finance, role and functions of
finance manager, risk-return trade off, shareholders’ wealth maximization, agency
problem, General awareness of financial environment-financial instruments, regulation
and markets.

Unit II
Investment Decisions: Analysis of Capital budgeting decisions, application of discounted
and non-discounted techniques in capital budgeting, time value of money, capital
rationing, risk analysis in capital budgeting.

Unit III
Financing Decisions: Cost of Capital and & Dividend Decision: Optimum capital
structure, financial and operating leverages, sources of long-Term Finance, cost of capital-
components’ costs and Combined Cost (WACC), capital structure theories.

Unit IV
Dividend theories, Irrelevance of dividend, MM Hypothesis, relevance of dividend and
Walter’s model, dividend policy determinants, share repurchase or buyback, Issue of
bonus share and its implications,

Unit V
Working Capital Management: Principles of working capital management, Accounts
Receivable management, Inventory management and Cash management, factors
influencing working capital requirement, computation of working capital required in
business firm.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:
1. Gitman, L. J. (2017). Principles of Managerial Finance. Pearson Education.
2. Hrone, J. C. (2019). Financial Management and Policy. Pearson Education.
3. Jain, K. &. (2018). Financial Management - Text, Problems and Cases. MC Graw
Hill Education.
4. Kishore, R. M. (2020). Financial Management -Theory, Problmes and Cases .
Taxman Publications.
5. Pande, I. M. (2021). Financial Management. Pearson.
6. Rustagi, R. P. (2023). Fundamentals of Financial Management . Taxman
Publications.
 MBACC 203: HUMAN RESOURCE MANAGEMENT

Course Objective:
1. To provide understanding about the various Human Resource (HR) Models.
2. To summarise the process of Job Analysis, Human Resource Planning and Selection
Techniques.
3. To develop an understanding of Employee Orientation and Training Process.
4. To help students to apply various Performance Appraisal Techniques in an
organisation.
5. To provide understanding about the employee well-being and ethical behaviour at
workplace.

Course Outcomes: After attending this course, the students shall be able to:
1. Explain the importance of human resources (HR) in organization.
2. Analyse issues in managing people at work like human resource planning, selection,
training, and compensation.
3. Relate organizational strategy with human resource practices in an organization.
4. Identify, select, and apply techniques of HR practices to motivate employees for
performance and retention.
5. Support and value ethical behaviour at work and employee well-being.

CONTENT:

Unit I
Introduction to Human Resource Management (HRM), Evolution of HRM, Trends shaping
HRM, Strategic Human Resource Management, HRM Models-Harvard model, Guest model,
Ulrich’s HR model, AMO framework, Line and Staff aspects of HRM.

Unit II
Job Analysis- process and methods, Job Description, Job Specification, Human Resource
Planning and Forecasting, Employee Recruitment- Sources, Application Forms, Employee
Selection- Types of Tests, Management Assessment Centers, Types of Interviews, Placement.

Unit III
Employee Orientation- Purpose, Process, Training Process- Analysing the training need
& designing the training program, implementation and evaluation of training program,
Management Development Programs, Employee Life-cycle Career Management- Promotion,
Transfers, Retirements, Career Planning, Talent Management.

Unit IV
Concept of Performance Management and Appraisal, Techniques for Appraising
Performance, Appraisal related Problems, Appraisal Interview, Succession Planning
Factors in determining pay rates, Process of establishing Pay rates- Salary survey, Job
Evaluation, Pricing Managerial and Professional Jobs, Competency-Based Pay, Variable Pay,
Employee Incentives, Benefits.
Unit V
Employee Relations: Concept and Types of Employment Relationship, Industrial relations,
Collective bargaining, Psychological Contract, Ethical behaviour at work, Employee well-
being.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:
1. Dessler, G., & Varkkey, B. (2023). Human Resource Management (17th
Ed.). Pearson Education.
2. Aswathappa, K., & Dash, S. (2023). Human Resource Management: Text
and cases (10th Ed.). McGraw Hill.
3. Noe, R., Gerhart, B., Wright, P., & Hollenbeck, J. (2021). Fundamentals of
Human Resource Management (8th Ed.). McGraw Hill Education.
4. Verhulst, S, DeCenzo, D & Yadav, R. (2021). Human Resource
Management (13th Ed.). Wiley Education.
5. Cantoni, F., & Mangia, G. (2020). Human Resource Management and
digitalisation (1st Ed.). Routledge.
 MBACC 204: OPERATIONS MANAGEMENT

Course Objectives:
1. To develop an understanding of the fundamental concepts, principles and recent trends
of operations management.
2. To understand the ethical and environment considerations in operations management.
3. To develop skills in managing operations, including capacity planning and total
Productive Maintenance (TPM).
4. To enhance proficiency in the management of operations, encompassing areas such as,
inventory control, manufacturing resource planning (MRP II); enterprise resource
planning, and project management.
5. To understand the importance of Quality Management in the organizations and
improvement in optimizing operational performance.

Course Outcomes: After attending this course, the students shall be able to:
1. Demonstrate knowledge and understanding of the fundamental concepts, principles,
and recent trends in operations management.
2. Analyze and evaluate ethical and environmental considerations in operations
management decision-making.
3. Apply capacity planning and total Productive Maintenance (TPM) techniques to
effectively manage operations.
4. Utilize inventory control, manufacturing resource planning (MRP II), enterprise
resource planning, and project management tools to enhance operations management
proficiency.
5. Evaluate the importance of Quality Management in organizations and propose
strategies for optimizing operational performance.

CONTENT:
Unit I
Introduction to Operations Management; Historical Evolution; Strategic role of Operations;
Systems view of Operations Management; Functions of Operations manager; Recent Trends;
Designing Products; Services and Processes; Flexible Manufacturing System.

Unit II
Facility Location Planning; Facility Layout Planning; Job Design; Work Study; Work
Measurement; Method Study; Ergonomics; Environmental Consideration – Green
manufacturing; Ethical issues in OM.

Unit III
Production Planning & Control, Master Scheduling; Aggregate Planning; Rough Cut
Capacity Planning; Gantt Charts and Sequencing, Just in Time (JIT); Lean Production
System; Total Productive Maintenance (TPM).
Unit IV
Fundamentals of Inventory Management; Inventory Control Techniques; Material
Requirement Planning (MRP); Manufacturing Resource Planning (MRP II); Enterprise
Resource Planning; Project Management – PERT/CPM.

Unit V
Introduction to Quality Management; TQM; Contributions of Quality Gurus - Demings,
Juran, Philip Crossby & Ishikawa; Techniques of Quality Control; ISO 9000 & ISO 14000;
Statistical Process Control; Quality Circles; Kaizen; Six Sigma Approach; 7 QC tools;
Service Quality & Service Quality Management

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:
1. Slack, N., Brandon-Jones, A., & Burgess, N. (2022). Operations Management (10th
ed.). Pearson.
2. Jacobs, F. R., & Chase, R. (2022). Operations and Supply Chain Management: The
Core (6th ed.). McGraw Hill.
3. Anderson, M. A., Anderson, E. J., & Parker, G. (2021). Operations Management For
Dummies (2nd ed.). For Dummies.
4. Chary, S. N. (2019). Production and Operations Management. McGraw Hill.
5. Stevenson, W. J. (2019). Operations Management (12th ed.). McGraw Hill.
6. Heizer, J., & Render, B. (2016). Operations Management (11th ed.). Prentice Hall.
7. Ashwathappa, K., & Bhat, K. S. (2015). Production & Operation Management.
Himalaya Publication.
8. Dilworth, J. B. (1996). Operations Management. McGraw Hill.
9. Adam, E. E., & Ebert, R. J. (1992). Production and Operations Management (5th ed.).
Prentice Hall.
 MBACC 205: QUANTITATIVE TECHNIQUES AND RESEARCH METHODS FOR
BUSINESS
Course Objectives:
1. To develop critical thinking to understand research design.
2. To provide the knowledge of questionnaire designing and sampling techniques.
3. To enhance the abilities of understanding the statistical tools.
4. To apply the predictive models in business research.
5. To write the effective research report in business and management contexts.

Course Outcomes: After attending this course, the students shall be able to:
1. Design and execute rigorous research studies in business and management.
2. Apply skills for data collection, analysis, and interpretation in order to take business
decisions.
3. Develope critical thinking and problem-solving abilities through the application of
research principles.
4. Conduct literature reviews and synthesize relevant research findings.
5. Prepare advance research projects and dissertation work in the field of business
management.

CONTENT:
Unit I
Concept, Objectives and Significance of Business Research, Steps of Research Process,
Research Design: Exploratory Research Design, Descriptive Research Designs- Cross-
Sectional & Longitudinal, Causal Research Design.
Unit II
Primary Level of Measurement: Nominal, Ordinal, Interval, Ratio, Questionnaire,
Questionnaire Design Process, Sampling: Sampling Process, Sampling Techniques:
Probability and Non-Probability Sampling.
Unit III
Data Collection: Primary & Secondary Data. Classification & Tabulation of Data, Descriptive
Statistics: Measure of Central Tendency - Mean, Median, Mode, Measures of Variation:
Range, Inter-quartile range, Variance and Standard deviation.
Unit IV
Measures of Association Correlation: Methods of Correlation study - Karl Pearson’s
coefficient of correlation, Rank correlation. Simple Regression Analysis: Introduction to
regression analysis, regression lines, Coefficient of Determination & Estimation.
Unit V
Meaning, Types and Layout of Research Report; Steps in Report Writing, Tabular &
Graphical Presentation of Data, Citations, Bibliography and Annexure in Report, Use of
Statistical Software to Analysis the Data.
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits
Suggested Readings:
1. Dash S., Malhotra, N.K. (2019): Marketing Research: An Applied Orientation, 7th edition ,
Pearson Education.
2. Cooper & Schindler (2018): Business Research Methods, 12th edition, Tata Mc Graw Hills.
3. Bajpai N. (2017): Business Research Methods, 2nd edition, Pearson Education.
4. Levine , Krehbiel & Berenson (2012): Business Statistics, 12th edition, Pearson Education.
5. Green, Tull & Albaum (2009): Research for Marketing Decisions, 5th edition, Prentice Hall
India Learning Private Limited.
6. Luck D. & Rubin D. (2006): Marketing Research, Prentice Hall India Learning Private
Limited.
 MBA CC 206: INFORMATION SYSTEMS MANAGEMENT
Course Objective:
1. To provide IT knowledge and skills to managers and functional specialists to perform
their jobs effectively and efficiently in a rapidly changing environment
2. To provide knowledge of the tools that enable all organizational personnel to solve
increasingly complex problems
3. To provide an understanding of how to use IT to capitalize on opportunities that
contribute to the organisation's success
4. To provide a solid grounding in business uses of information technology
5. To provide an understanding of critical and ethical issues surrounding the use of IT in
organizations

Course Outcomes: After attending this course, the students shall be able to:
1. Apply knowledge of fundamental concepts of information systems management.
2. Recognize and formulate IT solutions to enhance overall business system efficiency.
3. Make ethical use of organizational data.
4. Manage E-commerce systems.
5. Plan and implement IT systems to solve common business problems.

CONTENT:

Unit I
Information Systems: Concepts & Technologies, Role of Information Systems in
Transforming Businesses. E-Businesses and Collaborative working, Strategic roles of
Information Systems. Behavioural, Technical and Socio-technical approaches. Enhancing
Business Processes through Information Systems. Types of Business Information Systems.
TPS, MIS, DSS and EIS. Organising the Information Systems function in Business. Ethical
and Social Issues of Information Systems.

Unit II
Using Information Systems to Achieve Competitive Advantage: Porter’s Competitive Forces
Model and The Business Value Chain Model. Aligning Information Systems with Business.
Decision Making and Information Systems: Types of Decisions and the Decision-Making
Process, Business Value of Improved Decision Making. Decision Support for Operational,
Middle and Senior Management. Concepts of Database and Database Management System.

Unit III
Functional Information Systems: Marketing, Human Resource, Financial and Operational
Information Systems. Cross-Functional Information Systems, Enterprise Systems. Supply
Chain Management Systems. Customer Relationship Management Systems. Business Value
of Enterprise applications and challenges in Implementing.

Unit IV
E-Commerce: Concepts, Digital Markets and Digital Goods. Types of E-commerce and E-
commerce Business Models. B2B E-Commerce: New Efficiencies and Relationships.
Concept of Mobile E-Commerce. Security and Control of Information Systems.
Knowledge: Concepts and Dimensions, Tacit and Explicit Knowledge, Knowledge
Management Systems, Content Management Systems, Collaboration Tools and Learning
Management Systems, Knowledge Work Systems.

Unit V
Implementing Information Systems as Planned Organizational Change. Business Process
Reengineering. Systems Analysis and Systems Design. Modeling and Designing Systems:
Structured and Object-Oriented Methodologies, Traditional Systems Life Cycle, Prototyping,
End-User Development, Application Software Packages and Outsourcing. Implementing
Information Systems. Introduction to Change Management.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits

Suggested Readings:
1. Biswas, J. (2020). Management Information Systems. India: SAGE Publications India.
2. Gupta, C. P., Goyal, K. K. (2020). Computer Concepts and Management Information
Systems. United States: Mercury Learning and Information.
3. Laudon K. C. and Laudon J. P. (2019),Management Information System 16Ed , Pearson
Education
4. Behl, O’Brien, George M, Marakas (2019), Management Information System 16Ed , McGraw
Hill
5. James A O’Brien (2017), Introduction to Information Systems 12Ed McGraw Hill
 MBAVNC 201: BUSINESS LAWS AND PUBLIC POLICY
Course Objectives:
1. To introduce the legal concepts and public policies to students by focusing on Law of
contract & Sale of goods act.
2. To discuss the negotiable instruments and the differences between them.
3. To orient the students about the Partnership firms and companies.
4. To explain consumer rights and IPR.
5. To increase the knowledge of students regarding public policies.
Course Outcomes: After attending this course, the students shall be able to:
1. Learn the basics of laws governing commercial contracts and rules regarding the
Contract of Sale.
2. Comprehend various provisions related to The Negotiable Instrument Act, 1881.
3. Comprehend the basics of Laws governing Partnership firms and Companies.
4. Learn about consumer rights and Intellectual property rights.
5. Understand various policies of the Government for the public.
CONTENT:
UNIT I
Indian Contract Act 1872: Contract - Definition & Concept; Agreement - Offer &
Acceptance; Consideration and Legality; Capacity of Parties to the Contact; Free Consent -
Coercion, Undue Influence, Fraud, Misrepresentation, Mistake - Bilateral and Unilateral;
Void Agreements - Agreements in Restraint of Marriage, Agreement in Restraint of Trade,
Uncertain Agreements, Agreements in Restraint of Legal Proceedings, Wagering and
Contingent Agreements and Contracts; Quasi Contracts; Performance and Discharge of
Contracts; Breach of Contracts and Remedies
Sales of Goods Act: The Sale of Goods Act 1930- Introduction, Contract of Sale, Sale and
Agreement to Sale, Kinds of Goods, Title to Goods, Conditions and Warranties - Implied
Conditions and Warranties, Doctrine of ‘Caveat Emptor’, Transfer of Property, Rules
regarding Transfer of Property; Performance of Contract of Sale, Rules regarding Delivery of
Goods, Duties of the Seller and the Buyer, Remedial Measures Buyer’s Breach - Unpaid
Seller’s Remedies - Right of Lien, Stoppage in Transit, Sellers Breach - Buyer’s Remedies.
Unit II
The Negotiable Instruments Act, 1881: Meaning and characteristics of Negotiable
Instruments, Classification of Negotiable Instruments. Promissory Note and Bill of
Exchange, essential elements, Difference between Promissory note and bill of exchange,
acceptance and acceptor. Acceptance for honour, absolute and qualified acceptance, Drawer,
drawee in case of need, payee. Cheques, crossings of cheques, difference between Bill of
Exchange and cheque, penalties in case of dishonor of cheques. Miscellaneous provisions,
Holder and Holder in due course, Rights and Privileges of a holder in due course, Payment in
due course, maturity of an instrument, Noting and Protest, Bills in sets.
Unit III
Indian Partnership Act, 1932: Definition, essentials, types of partnership and types of
partners, test of partnership, test of Partnership, partnership deed and property of firm.
Reconstitution of partnership firm, dissolution of firms. Limited Liability Partnership Act,
2008: Definitions, body corporate, business, partner, salient features, nature of LLP,
distinction between LLP and firm, LLP and company, Extent and limitation of liability of
LLP and its partners, Conversion of LLP, Winding up and Dissolution of LLP
The Indian Companies Act, 2013: Company and its formation, definition and nature of
company, lifting of corporate veil, promoters, pre-incorporation and preliminary contracts.
Types of companies, Procedure for registration of a company, documents to be submitted for
registration, Effect of incorporation. Memorandum of Association & Articles of Association:
meaning, concept, clauses, Doctrine of Constructive Notice, Doctrine of Ultra Vires, Doctrine
of Indoor Management. Classification of Directors, Director Identification Number, legal
position, powers and duties, Position of director as key managerial personnel. Meetings,
types of meetings of members and Board of directors, convening and conduct of meetings,
Postal ballot, meetings through video conferencing, e-voting.
Unit IV
Consumer Protection Act 1986: Introduction, definitions consumer, complaint, complainant,
defect, deficiency, consumer Dispute, trader, manufacturer, restrictive trade practice, unfair
trade practice, Consumer Councils. Competition Act, 2002: Objectives, salient features, anti-
competitive agreements, prevention of abuse of dominant position, combination, competition
advocacy, Competition Commission of India. Intellectual Property Rights (a) IPR
introduction and types (b) Patents Meaning, salient features conditions for an invention to be
patented, what is patentable what is not, duration of a patent (c) Copyrights- meaning, salient
features, what rights are protected, duration of the right (d) Trade Mark meaning, concept,
functions of trademark, types, remedies on infringement
Unit V
Public Policy: Meaning And Nature, Classification Of Public Policy: substantive, regulatory,
distributive, redistributive; Types of Public Policy: Monetary and Fiscal Policies, Social
assistance policies, Process of Public Policy Formulation-Dye’s Five Stage Model, Public
accountability; Redressal of public grievances with special reference to RTI, Lokpal, and
Lokayukta, Election Commission, Association for Democratic Reforms (ADR)
Bringing people closer to Administration: E-governance; Political Representation,
Decentralization of Governance- Panchayati Raj System, Urban Local Bodies, Contemporary
public policies of India: Digital India, Skill India, Namami Gange.
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits
Suggested Readings:
1. Sapru, R. K. (2023). Public Policy: Formulation, Implementation, and Evaluation,3rd
edition, Sterling Publishers Pvt. Limited.
2. Sharma Maniram. (2023). Public Policy in India, 1st edition, Mahaveer Publications.
3. Kapoor N D. (2022). Business Law, 23rd edition, Sultan Chand & Sons, New Delhi.
4. Nabi. (2022). Legal Aspects of Business, Text& Cases, Taxman n’s, New Delhi.
5. Kuchhal M.C. & Kuchhal Vivek.(2018). Business Law, 7th Edition, Vikas Publishing
House, New Delhi.
 MBACC 301: ENTREPRENEURSHIP

Course Objective:
1. This is an integrative course—one that combines material introduced to the students
in core courses and applies it to the design and implementation of new ventures.
2. To provide a broad overview of entrepreneurship.
3. To provide skills in identifying a winning business opportunity.
4. To make students understand funding sources for and launching a business.
5. To help students to bring growth and development in the new organization and
harvest the rewards.

Pre-requisite: The students are expected to have completed courses in Management

Principles, Marketing, HRM, Productions & Operations, Economics, Accounting & Finance.

Course Outcomes: After attending this course, the students shall be able to:
1. Develop entrepreneurial attitude and prerequisites for becoming an entrepreneur and
prepare a comprehensive business plan.
2. Identifying opportunities for business venture and distinguish between suitability of
alternative forms of business organisations for chosen venture.
3. Identify sources of finance available for the venture and follow procedures for
establishing a business venture and necessary documentary and regulatory
compliances and tax issues. projected financial statements and ratios for key
indicators.
4. Relate and apply different strategies in support of a venture; develop and display soft
skills for managing a team and provide leadership.
5. Recognize the need for social entrepreneurial opportunity and ways to organise the
same through own venture.

CONTENT:

Unit I
Entrepreneurship: Meaning and objectives. Entrepreneurship and its role in Economic
Development. Entrepreneurial Traits and Mindset. Misconceptions and Myths about
Entrepreneurship. Motivation for becoming an Entrepreneur. Entrepreneurship as a Career
Option. Entrepreneurial Leadership.
Creativity and Innovation in Entrepreneurship. Bottlenecks to Creativity and Innovation.
Disruptive Technology and generating commercial value from Innovation; Sources of New
Business Ideas, Techniques for generating Ideas. Accessing the Business Potential of an Idea.
Idea to Opportunity: Sources of Opportunity, Opportunity Recognition.

Unit II
Types of New Ventures, Tax implications of various forms of Ventures. Procedures for setting
up a Business in India. Entrepreneurship and Intellectual Property Rights (IPR): Patents,
Trademarks and Copyrights. Business Plan: Purpose and Contents of a Business Plan.
Marketing Plan: Need for Marketing Research, Industry Analysis, Competitor Analysis,
Market Segmentation, Target Markets, Market Positioning, Marketing Mix, Marketing Plan
and Market Strategy.
Unit III
Operation and Production Plan: Product Design and Specifications. Types of Production
Systems, Location and Layout Decisions, Plant and Technology Choices, Production
Planning and Commercialization.
Financial Plan: Assumptions underlying the Financial Statements. Budgeting. Preparation of
projected Funds Flow and Cash Flow Statement, Profit and Loss Accounts / Income
Statement and Balance Sheet. Key Financial Indicators: Break-Even Analysis, Ratio
Analysis, Valuation Methods, Sensitivity analysis. Financing of New Ventures: Stages of
Financing, Sources of Finance – Seed Funding, Venture Capital Funding, Bank Funding,
Lease Financing. Funding opportunities and Institutional Support in India for New Ventures.
Managing Cash and Liquidity, Record Keeping, Performing Due Diligence

UNIT IV
Organisation Plan: Team Building for the New Venture, Designing Organisational Structure
and Systems Building a Winning Team, Motivating and Inspiring the Team Members.
Launching a New Venture: Preparing Implementation Plan, Raising Resources, Leveraging
Intellectual property, Monitoring the Technological Trends, Pilot Testing, Understanding
Markets, Market Strategies and Positioning. Managing Growth: Managerial Issues and
Growth Strategies for New Ventures. Revival and Exit: Turnaround Strategies, Liquidation
and Exit Strategies for Entrepreneurs.

Unit V
Introduction to social enterprises, Social entrepreneurship – need, definition, characteristics
and models. Social leadership, networks and external relationships, revenue models,
Measures of performance of social enterprises, ISO 26000, Local problems and local
solutions, Social audit, Issues in management of Social Enterprises.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits

Suggested Readings:
1. Khanka S S (2021), Creativity and Innovation in Entrepreneurship. Sultan Chand & Sons.
2. S A Kumar (2021), Entrepreneurship Development 1ed, New Age International
3. Poornima M.CH.(2018), Entrepreneurship Development –Small Business Enterprises,
Pearson, Delhi.
4. Arya Kumar (2012), Entrepreneurship 1ed, Pearson, Delhi
5. A.Sahay, M. S. Chhikara (2007), New Vistas of Entrepreneurship: Challenges &Opportunities,
Excel Books
 MBAIER 301: BUSINESS ANALYTICS

Course Objectives:
1. To understand the conceptual foundations of relevant business analytics
methodologies.
2. To understand the nature and scope of analytics in business management decisions.
3. To understand the application of various analytical tools including interpreting the
input and communicating the output from these tools and models with their
advantages and limitations
4. To understand the application of these analytical tools to assist business decisions
with analytical, research and managerial skills.
5. To understand the basics of optimisation in decision making

Course Outcomes: After attending this course, the students shall be able to
1. Gain the knowledge of appropriate statistical and Data Science techniques which will
help in formulating informed business decisions.
2. Cope with technical challenge to analyze and interpret research information.
3. Judge the appropriateness of analytical methods for different data analysis
applications.
4. Gain hands-on application skills using relevant software and be able to properly
interpret and communicate methodological results.
5. Resolve the problems of predictive analysis, forecasting and future use of resources by
firms using business analytics.

CONTENT:

Unit I
Overview of Business Analytics, Analytical Methods and Models, Use of Analytics in
Business Practices, Concept of Big Data, Types of Data.

Unit II
Concept of Data Visualization, Data visualization and Storytelling Through data, Data
Visualization Techniques, Data Visualization Through Advanced Chart, Descriptive
Analytics, Sampling and estimation.

Unit III
Trend lines and Regression Analysis Forecasting Techniques ,Data Mining and
Management, Data Mining Tools, Data Mining Process, Data Mining Through Social Media,
Summarize Marketing Data, Data Reduction methods, Pricing Analytics.

Unit IV
Recent Software used for Business Analytics, Introduction to R and R-Studio software, Web
and Social Media Analytics, Sentiment Analysis, Social Network Analytics, Text Analytics,
NLP, Content Analysis

Unit V
Optimization Techniques, Linear Optimization Models, Sensitivity Analysis, Decision
Analysis, Decision Analysis without Probabilities, Decision Analysis with Probabilities.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits

Suggested Readings:
1. Sanjiv Jaggia, Kevin Lertwachara, Alison Kelly, Leida Chen, Apratim Guha (2023).
Business Analytics: Communicating with numbers. 2nd Edition, McGraw Hill
2. S Christian Albright & Wayne L Winston, (2022) Business Analytics: Data Analysis
and Decision Making, 7th Edition, Cengage Learning India Pvt. Ltd.
3. U Dinesh Kumar, (2021). Business Analytics: The Science of Data-Driven Decision
Making, 2ed, Wiley
4. Lilien, G. L., Rangaswamy, A., & De Bruyn, A. (2017). Principles of Marketing
Engineering and Analytics (3rd edition): Decision Pro.
5. Linoff, G. S., & Berry, M. J. (2011). Data mining techniques for marketing, sales, and
customer relationship management, 3rd edition, John Wiley & Sons
 MBA IER 302: MANAGING DIGITAL BUSINESS
Course Objectives:
1. To aid students in understanding the fundamental concepts and principles of digital
business, including its evolution, impact, and significance in the modern business
landscape.
2. To help students explore the drivers of digital business, such as big data, analytics,
mobile, cloud computing, social media, and the Internet of Things, and their role in
shaping digital strategies.
3. To assit students in gaining insights into the various aspects of e-commerce, including
e-marketplaces, e-retailing, consumer behaviour, and the challenges and
opportunities in the digital business environment.
4. To develop a comprehensive understanding of digital marketing techniques, including
search engine optimization, social media marketing, and content marketing, to
effectively engage with customers in the digital era.
5. To help students learn the essentials of data analytics, artificial intelligence, and
technology in digital business, enabling data-driven decision-making and innovative
business solutions.
Course Outcomes: After attending this course, the students shall be able to
1. Analyse the current state of digital business and identify its potential impact on
various industries and sectors.
2. Evaluate the role of digital technologies and marketing strategies in driving business
growth and reaching target audiences effectively.
3. Formulate e-commerce strategies, considering the unique challenges and
opportunities in the digital marketplace.
4. Develop and implement digital marketing campaigns using various digital platforms
to increase brand visibility and customer engagement.
5. Apply data analytics and technology tools to extract valuable insights, optimize
business processes, and make informed decisions in the digital business landscape.
CONTENT:
Unit I
Digital Business Fundamentals: Introduction to Digital Business, Difference between
physical economy and digital economy, Drivers of Digital Business, Cloud Computing,
mobile commerce and pervasive computing, Overview of E-Commerce, E-market places,
structures, mechanisms, economics and impacts, Digital Business Support services, Legal,
Ethics and Societal impacts of digital business.
Unit II
Digital Marketing and Customer Behaviour: Consumer Behaviour in the Digital Era,
Consumer behaviour, market research, and advertisement, Search Engine Optimization,
Social Media Marketing, Content Marketing on Digital Platforms, Opportunities and
Challenges in Digital Business.
Unit III
Digital Business Implementation: Creating and Managing Digital Brands, Digital Product
Management, B2B Marketing: A Digital Business Perspective, Data-Driven Marketing
Decisions, Retailing in e-commerce - products and services, B2B-E-commerce - selling and
buying in private e-markets, public B2B exchanges, and support services, E-supply chains,
Collaborative Commerce, Intra-business, Corporate portals
Unit IV
Digital Business and Technology: Artificial Intelligence and Machine Learning in DBM,
Business Value Creation with Robotic Process Automation, Business Intelligence and Data
Modelling, Internet of Things for Digital Business, Model Innovation, Cybersecurity:
Protecting Your Digital Business, Big Data Analytics for Digital Transformation
Unit V
Strategy and Consulting in Digital Business: Digital Business Solutions – Creating AI &
Digital Systems, People Analytics, Supply Chain Analytics, Venture Growth Strategy for
Managing DBM, Digital Business Consulting, Strategy Analytics, Exit Strategies for New &
Established Ventures, Scaling Strategies in a Digital Age.
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.
Suggested Readings:
1. Chaffey, D., et. al. (2019). Digital business and e-commerce management. Pearson
2. Eloise Coupey E. (2016). Digital Business Concepts and Strategy, 2nd Edition.
Pearson
3. Erika Darics E. (2015). Digital Business Discourse, Macmillan
4. Morabito, V. (2014). Trends and challenges in digital business innovation. Springer
International Publishing.
 MBACC 401: STRATEGIC MANAGEMENT

Course Objectives:
1. To develop a holistic perspective of enterprise, critical from the point of view of the
top management.
2. To acquaint students with strategic management process.
3. To develop competencies to understand competitive posture of own and competing
firms in various industries with a view to successfully implement strategy with
effectiveness.
4. To identify and recommend best practices for ensuring effectiveness in strategy
execution
5. To decipher characteristics of culture in an organisation and recommend required
attributes and actions for changing the problematic /unhealthy culture

Course Outcomes: After attending this course, the students would be able to:
1. Relate vision and mission with the current business of the organization and Interpret
trends and developments in the environment and implications for business in terms of
opportunities, challenges and threats.
2. Justify the chosen strategy with the conditions and prerequisites for success.
3. Construct business portfolio and understand strategic implication and Discriminate
between variants of organisation structure and recommend suitable organisation
structure to support strategy execution.
4. Identify performance metrics for strategic performance management and recommend
strategic and operational effectiveness techniques for evaluation
5. Perform strategic audit and Demonstrate ethical behavioural orientation and cultural
sensitivity

CONTENT:

Unit I
Nature and Scope of Strategic Management, Strategic Management Process, Strategists and
their Role in Strategic Management, Hierarchy of Strategic Internet: Vision, Mission, Goals
and Objectives, Business Definition. Environmental Appraisal: Environmental Scanning,
Organizational Appraisal: Organisational Capability Factors, Considerations in
Organisational Appraisal, Methods and Techniques used for Organisational Appraisal ,
Strategic Management for sustainability.

Unit II
Company level strategies: Grand, Stability, Expansion, Retrenchment and Combination
Strategies, Business Level strategy: Cost, Differentiation, Focus, Organisational perquisites
for implementing chosen business strategy, Implications for strategic alignment, tailoring
strategy to fit specific industry and company situation, Strategies for entering new business,
choosing a diversification path-related vs unrelated business, International diversification.
Unit III
Strategic Analysis and Choice: Process of strategic choice, Analysing the strategic
alternatives, Evaluating strategic alternatives, SWOT Analysis, Corporate Portfolio Analysis,
Merger and Acquisition, Strategic Alliances, Joint Ventures. Mergers and Acquisition in
Indian Context, Strategic Outsourcing, Integrating sustainability into strategy.

Unit IV
Strategy implementation, Barriers in Strategic Implementation, Models of strategy
implementations Resource Allocation, Factors affecting Resource Allocation, matching
organization structure to strategy, Strategic Leadership, functional strategies, Financial plans
and policies, Marketing plans and policies, Operation plans and policies, personnel plans and
policies, integration of functional plans and policies, Corporate Culture and Strategic
Management.

Unit V
Functional and Operational Implementation, operational effectiveness, Strategy Evaluation
and Control, Techniques of operational and strategic control, the leader as a role model,
Everyday actions shaping organizational outcomes, Strategic Management in a Multinational
firms., Strategy and Corporate Evolution in Indian Context.

Pedagogy: Case studies, Discussions, Presentations, Projects, Simulations, Role play

Suggested Readings:
th
1. Azhar Kazmi & Adela Kazmi (2020). Business Policy and Strategic Management, 5
edition, Tata McGraw Hill
2. Thompson, Arthur A, Strickland, A. J and Gamble (2019). Crafting and Executing
Strategy, 21 edition, McGraw Hill/Irwin
3. Wheelen et al. (2018). Strategic Management and Business Policy: Globalization,
Innovation and Sustainability, 15th edition Pearson
4. Dess, Gregory G, and Miller, Alex (1995). Strategic Management, McGraw Hill
5. Kachru, Upendra , Strategic Management, Excel Books
 MBAIRA 401: MANAGING FOR SUSTAINABILITY
Course Objectives:
1. To help the students analyze sustainability issues from local and global perspectives.
2. To provide an analytical framework to interpret social information in the context of
sustainability.
3. To provide an analytical framework to interpret scientific, and business-related
information in the context of sustainability.
4. To understand different frameworks to integrate sustainability concepts into corporate
settings.
5. To understand the concept of responsible management in day to day affairs of
business.
Course Outcomes: After attending this course, the students would be able to:
1. Understand the basics of sustainable development in the current environment.
2. Make informed judgments that lead to sustainable outcomes of the business
operations.
3. Facilitate the development of business models that address the long term need for a
sustainable environment.
4. Create an understanding among future managers in engaging and leading
sustainability initiatives at local and global levels.
5. Prepare and analyse sustainable reports and help organizations achieve responsible
management goals.

CONTENT:

Unit I
Sustainability: Meaning and Scope, Corporate Social Responsibility and Corporate
Sustainability, Sustainability Development: Terminologies and Meanings, Issues and
opportunities for business in socially and environmentally sensitive world.

Unit II
Models of sustainable Development, Triple Bottom Line (TBL), Bottom of the pyramid
opportunities, Creating firm capabilities through Social and environmental management
tools, technologies and system concepts, Sustainability Case Studies.
Unit III
Environmental Managements Systems, Environmental Audit, ISO 14001, ISO 26000,
Environmental Impact Assessment, Life Cycle Analysis, Social Impact Assessment,
Understanding ecological "footprint": Eco-tracking, Advancement in Rio+20, Corporate
Sustainability Forum, De-globalisation, Geo-politics.
Unit IV
Corporate Sustainability Reporting Frameworks: Global Reporting Initiative (GRI)
guidelines, UN Global Compact, Principles of Responsible Investment (PRI), CDP, National
Voluntary Guidelines (NVGs) on Social, Environmental and Economic
Unit V
Responsibilities of Business, Sustainability Indices, Challenges in Mainstreaming
Sustainability Reporting, Sustainability Reporting Case Studies.
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits

Suggested Readings:
1. Managing the Business Case of Sustainability: The Integration on Social,
Environmental and Economic Performances by Von Stefan Schaltegger, Greenleaf
Publishing, ISBN-13: 9781874719953
2. Handbook of Corporate Sustainability Frameworks, Strategies and Tools by M.A.
Quaddus, Edward Elgar Publishing
3. Corporate Sustainability Management: The Art and Science of Managing Non-
Financial Performance by Mark W. McElroy, Routledge
4. Sustainability Reporting: Managing for Wealth and Corporate Health by Gwendolen
B. White, Business expert press by Mark W. McElroy, Routledge 2011
5. Handbook Of Sustainability Management by Christian N. Madu, World Scientific
Publishing Company 2012
6. Environmental Management, N K Oberoi, Excel Books
 MBAIRA 402: DESIGN THINKING & INNOVATION

Course Objectives:
1. To develop an understanding of the approach to design thinking
2. To appreciate the process of design thinking
3. To understand the significance of design thinking approach in organisational context.
4. To evaluate the various types of design thinking approach
5. To understand the relation between design thinking and innovation

Course Outcomes: After attending this course, the students shall be able to:

1. Understand the approach to design thinking

2. Appreciate the steps of design thinking process
3. Understand the significance of design thinking approach in organisations.
4. Evaluate various types of design thinking approach
5. Understand the importance of design thinking for innovation

CONTENT:

Unit I
Introduction to design thinking, definition of design thinking, prerequisites of design
thinking, process of design thinking, design: convergent thinking, divergent thinking, human
centered design,

Unit II
Design thinkers phases, the problem with ingrained patterns of thinking, the power of
storytelling, science and action in design thinking, generating creative ideas and Solutions by
holistically understanding humans

Unit III
Design thinking as an iterative and nonlinear process, stages of design thinking, the original
of five stage model, the non linear nature of design thinking, importance of design thinking in
contemporary organisations

Unit IV
Principles of design thinking design thinking and human centred design, difference between
solution based and problem based thinking, problems in design thinking, design thinking in
the workplace, design thinking, lean and Agile working together, benefits of design thinking
at work, design thinking methodology in action

Unit V
Creativity and Innovation. Bottlenecks to Creativity and innovation. Disruptive Technology
and generating commercial value from Innovation; Sources of New Ideas, Techniques for
generating Ideas. Accessing Business Potential of an Idea. Idea to Opportunity: Sources of
Opportunity, Opportunity Recognition.

Pedagogy: Case studies, Discussion, Presentations, Projects, Simulations

Suggested Readings:
1. Dheeraj Mehrotra (2023). Design Thinking and Innovations, Notion Press
2. Clayton M. Christensen, Indra Nooyi, Tim Brown & Vijay Govindarajan (2020).
HBR's 10 Must Reads on Design Thinking, Harvard Business Review Press
3. Kilian Langenfeld (2019). Design Thinking for Beginners, Personal Growth Hackers
4. Tim Brown (2019). Change by Design, 2nd edition, Harper Business
5. Thomas Lockwood & Edgar Papke (2017). Innovation by Design, New Page Books
 GROUP A: MARKETING

MBAEL 311: INTEGRATED MARKETING COMMUNICATION

Course Objectives:

1. To provide students an understanding of the meaning, elements and role of integrated

marketing communication in the marketing mix.
2. To help students develop an understanding of consumer psychology and prepare an
integrated IMC plan, strategy and tactics.
3. To comprehend the importance of customer profiling and appreciate the role of
creativity in copy writing.
4. To learn the importance of evaluation of IMC program and develop media strategy.
5. To understand the role of promotion agencies and media buying process and
evaluation.
Course Outcomes: After attending this course, the students shall be able to:

1. Understand the role, function and importance of basic elements of marketing

communication mix.
2. Apply an integrated approach to developing an IMC Plan in the changing marketing
environment.
3. Demonstrate creative skills in generating themes or ideas for an ad copy
4. Develop suitable media strategy for communication.
5. Explain the functions of advertising and promotion agencies and the process of media
buying and also design a promotion budget.

CONTENT:

Unit I
Introduction to Integrated Marketing Communication: Meaning and Role of IMC in the
Marketing Mix. Elements of Promotion mix: Public Relations, Sponsorship, Advertising
(types, advertising campaign, role in brand promotion), Direct Marketing Communication,
Sales Promotion, Cross promotion, Surrogate Selling, Personal Selling, Packaging,
Exhibition, Trade shows, Interactive/Internet Marketing.

Unit II
Marketing Communication Psychology & Process: Changing Marketing Communication
Environment, Marketing Communication Plan, Setting Marketing Communication Objectives
(DAGMAR approach, Response Hierarchy Models), Determining Strategy and Tactics.

Unit III
Creative Implementation: Profiling Target Markets, Generating Creative Ideas, Selection of
Idea. Copy Writing, Copy Testing, Art Direction and Production for Print and Internet Media.

Unit IV
Electronic Media & IMC Control: Copy Writing, Direction and Production for Radio and
TV, Internet, Media Strategy, Evaluation and Control of Integrated Marketing
Communication.

Unit V
Media Buying & IMC Agencies: Selection of Media, Media Buying, Setting Budget and
Allocating Resources, Evaluation of Media, Role and Functions of Advertising and
Promotion Agencies, Compensation to these Agencies.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:

st
1. Narang, R. (2020). Advertising, Selling & Promotion, 1 edition, Pearson Education.
2. Moriarty, S, Mitchell, N., Wood, C. & Wells, W. (2019). Advertising and IMC:
Principles and Practice, Global Edition, 11th edition, Pearson.
rd
3. Percy, L. (2018). Strategic Integrated Marketing Communications, 3 edition,
Routledge.
4. Belch, G., & Belch, M. (2017). Advertising and Promotion: An Integrated Marketing
Communications Perspective, 9th edition, McGraw-Hill.
5. Clow, K.E. & Baack, D.E. (2011). Integrated Advertising, Promotion and Marketing
Communications, Global edition, Pearson Education.
 MBAEL 312: BRAND MANAGEMENT

P Course Objectives:

1. To provide students an understanding of the meaning, relevance and functions of

brands, branding challenges and opportunities.
2. To help students develop an understanding of brand strategy and brand building
process.
3. To learn to design and implement brand marketing programs.
4. To comprehend measurement and interpretation of brand performance.
5. To develop an understanding of building and sustaining brand equity.
Course Outcomes: After attending this course, the students shall be able to:

1. Understand the role, functions and importance of brands and the strategic brand
management.
2. Apply their learnings to craft a brand strategy.
3. Demonstrate skills in selecting brand elements to build brand equity through IMC
program.
4. Measure sources and outcomes of brand equity.
5. Explain the brand architecture strategy for managing brand portfolio.
CONTENT:
Unit I
Introduction to the concept of Brand Management: Meaning, Definition, Evolution of
Brands, Functions of Brand to Consumer, Role of Brand- Advantages of Brand, Brand vs
Commodity, Product Vs Brand, Product Portfolio, Branding- Meaning, Creation of Brands
through goods, services, people, Organisation, Retail stores, places, online, entertainment,
ideas, Branding Challenges and Opportunities, Strategic Brand Management-Meaning &
Process.

Unit II
Developing a Brand Strategy: Customer-Based Brand Equity and Brand Positioning:
sources of brand equity, identifying and establishing brand positioning, positioning
guidelines, Brand Resonance and the Brand Value Chain, Building a Strong Brand, Four
Steps of Brand Building, Brand Value Chain.

Unit III
Designing and Implementing Brand Marketing Programs: Choosing Brand Elements to
Build Brand Equity, Criteria for choosing Brand Elements, Options & Tactics For Brand
Elements-Brand Name, Naming Guidelines, Co-Branding, Brand Associations, Logos,
Symbols & Characters & their Benefits, Characters & Benefits, Slogans & Benefits,
Packaging, Designing Marketing Programs to Build Brand Equity, Integrating Marketing
Communications to Build Brand Equity, Leveraging Secondary Brand Associations to Build
Brand Equity, Leveraging Secondary Brand Associations to Build Brand Equity.

Unit IV
Measuring and Interpreting Brand Performance: Developing a Brand Equity
Measurement and Management System, Conducting Brand Audits, Designing Brand
Tracking Studies, Measuring Sources of Brand Equity: Capturing Customer Mind-Set
through Qualitative & Quantitative Research Techniques, Models of Consumer-Based Brand
Equity, Measuring Outcomes of Brand Equity.

Unit V
Growing and Sustaining Brand Equity: Developing a Brand Architecture Strategy, Brand
Portfolios, Brand Hierarchies, Corporate Branding, New Products and Brand Extensions,
Evaluating Brand Extension Opportunities, Manging Brands Over Time, Reinforcing &
Revitalizing Brands, Adjustments to Brand Portfolio, Managing Brands Over Geographic
Boundaries and Market Segments.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:

1. Dutta, K. (2022). Brand Management: Principles & Practices, 2nd edition, Oxford
University Press.
2. Jacob, I.C., Keller, K.L., Swaminathan, V. &. Parameswaran, A. M.G (2020).
Strategic Brand Management, 5th edition, Pearson.
3. Panda, T.P. (2016). Product and Brand Management, 1st edition, Oxford University
Press.
4. Keller, Parameswaran & Jacob (2015). Strategic Brand Management, 4th edition,
Pearson.
5. Kapferer, Jean,-Noel (2004). The New Strategic Brand Management: Creating and
Sustaining Brand Equity for Long-Term, 3rd edition, Kogan Page.
 MBAEL 313: CONSUMER BEHAVIOUR

Course Objective:
1. To provide students an understanding of fundamental concepts of consumer behaviour
and its applications.
2. To help the students comprehend the theories of personality, motivation, involvement
and perception.
3. To develop an understanding of various aspects of consumer learning and consumer
attitude, their models and the applications.
4. To gain insights about the various models of consumer buying behaviour and
organisational buying behaviour.
5. To understand the various roles of family in buying decision making, various aspects
of culture and their influence on consumer buying behaviour.

Course Outcomes: After attending this course, the students shall be able to
1. Understand the concepts of consumer behaviour and apply them as well.
2. Explain how managers use the theories of personality, motivation, involvement and
perception.
3. To be able to apply consumer learning and consumer attitudeconcepts and models.
4. Develop a thorough understanding of consumer buying behaviour and organisation
buying behaviour.
5. Be able to analyse family’s influence on purchase decision making and influence of
culture on consumer behaviour.

CONTENT:

Unit I
Defining Consumer Behaviour, Scope and application of Consumer Behaviour, Consumer’s
impact on Marketing Strategy, Technology’s impact on Consumers, Customer Satisfaction,
Customer Loyalty, Customer Retention, Consumer Research, Interdisciplinary nature of
Consumer Behaviour, Market Segmentation and Bases for Market Segmentation.

Unit II
Consumers Needs and Motivation, Personality, Theories of Personality, Effect of Personality
Traits on Consumer Behaviour, Green Consumers, The Self-Concept and Self-image,
Extended Self, Consumer Perception, Elements of Perception, Selective Perception,
Consumer Imagery, Consumer Involvement.

Unit III
Consumer Learning, Behavioural Learning, Observational Learning and Cognitive Learning,
Measures of Consumer Learning, Consumer Attitude, Tri-Component Attitude Model, Multi
Attribute Attitude Models, Attitude- towards-Object Model, Attitude-towards-Behaviour
Model, Attitude-towards-the-Ad Model, Cognitive Dissonance.

Unit IV
Consumer Persuasion, Designing Persuasive Messages, Persuasive Advertising Appeals,
Consumer Decision Making Process, Organisational and Household Decision Making, The
Economic Model, Howard Sheth Model, The Nicosia Model, Webster and Wind Model,
Consumer Reference Groups, Reference Groups amongst Youngsters, Consumption related
Reference Groups, Factors Affecting Reference Group Influence.

Unit V
Family and Lifecycle, Stages in Family Life Cycle, Parental Styles and Consumer
Socialization, Family’s Supportive Roles, Family’s Decision Making and Consumption
Related Roles, Children’s Influence on Social class and Lifestyles, Culture and Subcultures,
Indian Core Values, Measuring Cultural Values, Influence of Culture on Consumer
Behaviour.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects.

Suggested Readings:

1. Leon G. Schiffman & Leslie Lazar Kanuk. (2018). Consumer Behaviour, 12th edition,
Pearson education.
2. Michael R. Solomon(2017). Consumer Behaviour, 12th edition, Pearson education.
3. David L. Loudon & Albert J. Della Bitta(2017), Consumer Behaviour, 4th edition,
McGraw Hill Education
4. Wayne D. Hoyer; Deborah J. MacInnis and Pinaki Dasgupta (2008) Consumer
Behavior, Dreamtech Press.
 MBAEL 314: DIGITAL MARKETING AND ANALYTICS

Course Objectives:
1. To help students understand the increased level of involvement of customers in
product development.
2. To provide students understanding of how access is provided both on product delivery
and communication front in the online platform.
3. To develop an understanding of the new customer path relevant to the digital setting.
4. To provide students with specifics of the various strategies those are employed at
various stages of the customer path.
5. To make students aware of the analytics that goes into the evaluation and assessment
of the efforts of the digital marketing team.

Course Outcomes: After attending this course, the students shall be able to
1. Understand the extent of co-design based on customer feedback and also learn how
more relevant products could be developed.
2. Chalk out strategies for better customer access with the nuances of the distribution
and communication on the digital format.
3. Carve out various interventions required at each stage of the new customer path
pertinent to the digital age.
4. Find and utilize the most apt strategic for a unique situation customer might
encounter.
5. Assess the overall success of any digital efforts of the marketing team.

CONTENT:
Unit I
Customer Co-Design And Dynamic Pricing: The Emergence of Digital Marketing;
Product: Creating Customer Value Online; Digital Marketing Enhanced Product
Development; Customer Co design; New Products Trends; Price: Changes in Pricing
Strategies for Internet; Buyer and Seller Perspectives: Buyer View, Seller View; Pricing
Strategies for Digital Marketing: Dynamics of Dynamic Pricing.
Unit II
The Internet For Distribution And Digital Communication: Distribution Channel
Overview; Types of Intermediaries; Distribution Channel Length and Functions: Functions of
a Distribution Channel, Distribution System; Channel Management and Power; Classifying
Online Channel Members; Distribution Channel Metrics; Overview of Digital Marketing
Communication Issues; Integrated Digital Marketing Communication.
Unit III
New Frameworks For Marketing In The Digital Economy: Marketing 4.0 in the Digital
Economy: From Segmentation and Targeting to Customer Community Confirmation; From
Brand Positioning and Differentiation to Brand Clarification of Characters and Codes; From
Selling the Four P’s to Commercializing the Four C’s; From Customer Service Processes to
Collaborative Customer Care; Integrating Traditional and Digital Marketing; The New
Customer Path: Understanding How People Buy: From Four A’s to Five A’s; Driving from
Awareness to Advocacy: The O Zone; Marketing Productivity Metrics: Introducing PAR and
BAR; Decomposing PAR and BAR; Driving up Productivity; Industry Archetypes and Best
Practices: Four Major Industry Archetypes.
Unit IV
Tactical Marketing Applicationsin The Digital Economy: Human Centric Marketing for
Brand Attraction: Understanding Humans Using Digital Anthropology, Building the Six
Attributes of Human Centric Brands; Content Marketing for Brand Curiosity: Content is the
New Ad, #Hashtag is the New Tagline; Omni channel Marketing for Brand Commitment:
The Rise of Omni channel Marketing; Engagement Marketing for Brand Affinity: Enhancing
Digital Experiences with Mobile Apps, Providing Solutions with Social CRM, Driving
Desired Behavior with Gamification.
Unit V
Digital Marketing Analytics: Website Management & Optimization. Introduction to SEO.
On-page & Off-page optimization. How Search Engines Work. Keyword Search. Analytics &
Measurement. Introduction to Foundation PPC. How PPC fits into the Digital Strategy.
Introduction to Display Networks. Increasing reach with Display Network. Reaching the
Target Audiences. Keyword match types. Negative keywords. Managing Search Terms.
Display Targeting options. Display Ad formats. Setting & measuring Goals. Bidding &
Attrition. Reporting & Testing. Perspectives of Digital Analytics. Key Performance
Indicators. Reports & Dashboards. The Digital Analytics Stack.
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects.

Suggested Readings:
1. Frost, R. et.al (2022). eMarketing: Digital Marketing Strategy, 9th Edition. Taylor &
Francis Ltd.
2. Kotler, P. et.al. (2017). Marketing 4.0: Moving from Traditional to Digital. Wiley
Publications.
3. Kaushik, A. (2013). Web Analytics 2.0: The Art of Online Accountability & Science
of Customer Centricity, SYBEX.
 MBAEL 315: CUSTOMER RELATIONSHIP MANAGEMENT

Course Objective:

1. To held students in understanding customer needs and preferences

2. To aid students in the formation of strategies to enhance customer satisfaction and
loyalty
3. To make students aware of strategies to increase customer retention and repeat
purchases
4. To provide knowledge for improving customer communication and engagement
5. To help understand the driving strategies for business growth and profitability.

Course Outcomes: After attending this course, the students shall be able to

1. Develope a deep understanding of customer behavior and preferences.

2. Effectively manage customer relationships and satisfaction.
3. Retain customers and increase customer loyalty for the organization.
4. Enhance communication and engagement with customers through effective CRM
practices.
5. Applying CRM strategies to drive business growth, improve profitability, and gain a
competitive advantage.

CONTENT:
Unit I

Fundamentals of Customer Relationship Management Meaning and definition of CRM,

benefits of CRM, reasons for adopting CRM, Conceptual Foundations of Customer
Relationship Management. Types, stages and issues in CRM. Paradigm shift in approach
towards Marketing.

Unit II

Dimensions of Customer Relationship Management Customer Satisfaction: meaning and

definition, Customer Satisfaction Models, Measuring Customer Satisfaction, ISO guidelines.
Customer Loyalty: Concept, Principles, significance and dimensions of Customer Loyalty,
Determinants and Categories of Customer Loyalty, Factors affecting Loyalty and Customer
Loyalty Grid.

Unit III

Service Quality: Concept and Dimensions, Service Quality Gaps and bridging of Gaps,
Service Quality Measurement Scales. Information Technology in Customer Relationship
Management Technological Developments in CRM. Information Technology Implementation
in CRM.

Unit IV

Emerging Dimensions and Dynamics in Customer Relationship Management Customer

Recall, Retention and Experience Management. Service Failure and Service Recovery
Management. Service Recovery Paradox. People Factor in Customer Relationship
Management: role of Employee Satisfaction in Customer Satisfaction.

Unit V

Application of Customer Relationship Management in Different Sectors, Growth of Service

Sector in India, Characteristics of Service Businesses and Service Customers. Role of Social
Media. Customer Relationship Management Practices in Service Sector. Customer
Relationship Management Practices in Rural Markets.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects.

Suggested Readings:
1. Sheth J.N., Atul P., &, Shainesh G. (2017): Customer Relationship Management: Emerging
Concepts, Tools and Applications, 12th edition, Tata Mc Graw Hills.
2. Mullick N.H. (2016) : Customer Relationship Management, 1stedition, Oxford University
Press.
3. Rai A. K. (2012): Customer Relationship Management: Concepts and Cases, 2nd edition
Prentice Hall India.
4. Mukerjee K. (2006): Customer Relationship Management: A Strategic Approach to
Marketing, 1stedition, Prentice Hall India.
5. Zikmund W. G., Mcleod R. , Gilbert F. W. (2002): Customer Relationship Management:
Integrating Marketing Strategy and Information Technology, 1stedition,Wiley.
 MBAEL 316: MARKETING RESEARCH
Course Objectives:
1. To develop critical thinking in order to understand research design.
2. To provide the knowledge of questionnaire designing and sampling techniques.
3. To enhance the abilities of understanding the statistical tools.
4. To apply the predictive models in business research.
5. To write the effective research report in business and management contexts.

Course Outcomes: After attending this course, the students shall be able to
1. Design and execute rigorous research studies in business and management.
2. Apply acquired skills for data collection, analysis, and interpretation for making
business decisions.
3. Apply critical thinking and problem-solving abilities in conducting research.
4. Effectively conduct literature reviews and synthesize relevant research findings.
5. Undertake advanced research projects and dissertation work in the field of business
management.

CONTENT:
Unit I
The Marketing Research System: Definition of Marketing Research, Steps in Marketing
Research Process, Research Design: Exploratory & Conclusive Research: Descriptive and
Experimental, International Market Research.
Unit II
Sampling Process in Marketing Research: Sampling Design and Procedure, Sampling
Methods: Probability Sampling Techniques, Non-Probabilistic Sampling Techniques, Sample
Size Determination, Measurement & Scaling, Primary Scale of Measurement: Nominal,
Ordinal, Interval & Ratio, Comparative & Noncomparative Scaling Techniques, Scale
Evaluation: Validity & Reliability of Measurement Scale.
Unit III
Questionnaire Design, Process of Questionnaire Design, Fieldworks: Nature of Fieldworks,
Selection, Training, Supervision, Validation and Supervision of Fieldworks, The Data
Preparation: Questionnaire Checking, Editing, Coding, Transcribing, Data Cleaning.
Unit IV
A General Procedure of Hypothesis Testing, Null Hypothesis & Alternative Hypothesis;
Type-I & Type-II Errors; Sample Tests for a Population Mean- One Sample t-test,
Comparison of Two Population Means: Independent Samples, Comparison of Two
Population Means: Paired Samples.
Unit V
Qualitative Research: Data Collection of Qualitative Research- Interviews, Observation &
Documents, Qualitative Research Procedure: Focus Group Interview, Online Focus Group,
Depth Interview, Projective Techniques, Other Methods of Qualitative Research: Narrative,
Phenomenological, Grounded Theory, Ethnography & Case Study Method. Layout of
Research Report; Steps in Report Writing.
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits

Suggested Readings:
1. Dash S., Malhotra, N.K. (2019): Marketing Research: An Applied Orientation, 7th edition ,
Pearson Education.
2. Cooper & Schindler (2018): Business Research Methods, 12th edition, Tata Mc Graw Hills.
3. Bajpai N. (2017): Business Research Methods, 2nd edition, Pearson Education.
4. Green, Tull & Albaum (2009): Research for Marketing Decisions, 5th edition, Prentice Hall
India Learning Private Limited.
5. Levine , Krehbiel & Berenson (2012): Business Statistics, 12th edition, Pearson Education.
6. Luck D. & Rubin D. (2006): Marketing Research, Prentice Hall India Learning Private
Limited.
 MBAEL 411: MARKETING OF SERVICES

Course Objectives:

1. To provide students an understanding of the basic concepts, scope, growth,

characteristics, challenges and importance of services marketing in the dynamic
business environment.
2. To make students learn how to prepare marketing strategy for different services.
3. To help students appreciate the role of the pricing, distribution and promotion
strategies in marketing of services.
4. To comprehend and grasp the designing of services and their process management.
5. To develop an understanding of service productivity, quality and effective recovery
system.
Course Outcomes: After attending this course, the students shall be able to:

1. Understand the core concepts of services marketing and its growth prospects.
2. Explain how marketing strategy influences creation, development and positioning of
services.
3. Analyse the pricing, distribution and communication strategies of services.
4. Design and manage the service process through flowcharting, capacity and demand
management.
5. Apply tools to measure and improve upon service productivity, service quality and
customer complaints.
CONTENT:

Unit I
Nature and Scope of Services Marketing: Introduction, meaning of services, unique
characteristics, difference between services and tangible products, service sector,
classification of services, growth of service sectors and service industries. Services
Marketing: Introduction, concept and evolution of services marketing, meaning of service
marketing, myths encountered in services, Marketing Framework and challenges for Service
Businesses, need for service marketing, and growth in Services Marketing, consumer
behavior in services context.

Unit II
Service Management Trinity & Marketing Strategy for Services: Introduction, Need for
Segmentation of Services, Bases of Segmentation in Services, Segmentation Strategies in
Service Marketing, Need for Targeting and Positioning of Services, Developing Service
Product, Flower of Service, Branding Service Products, New Service Development, Service
Differentiation Strategies, Positioning Strategies for Services.

Unit III
Elements of Pricing, Distribution & Communication: Pricing of Services, Pricing tripod,
Revenue Management, Ethical Concerns in Pricing of services, Distribution of Services,
Options for Delivery, Place and Time Decisions, Role of Intermediaries, Challenges of
Distribution, Role and Challenges of Services Communication, Marketing Communication
Mix.

Unit IV
Designing and Managing Services Process: Flow Charting and Blueprinting Services
Processes, Service Process Re-Design, Customer as Co-Producer, Managing Capacity,
Analyzing Demand Pattern, Managing Demand, Inventory Demand Through Waiting Lines
and Queuing Systems, Service Environment and its Dimensions, Understanding Consumer
Response to Service Environment.

Unit V
Service Productivity, Quality & Effective Recovery System: Customer Complaining
Behaviour, Principles of Effective Service Recovery System, customer responses to Effective
Service Recovery System, Handling Abusive and Opportunistic Customer, Meaning of
Service Quality, The Gaps Model, Measuring and Improving Service Quality, Hard Measures
of Service Quality, Tools to Analyze and Address Service Quality Problems, Improving
Service Productivity.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:

1. Bordoloi, S., Fitzsimmons, J.A. & Fitzsimmons, M.J. (2023). Service Management:
Operations, Strategy, Information Technology, 9th edition, McGraw Hill.
2. Normann, R. (2000). Service Management - Strategy & Leadership in Service Business, 3rd
edition, Wiley.
3. Zeithaml, V.A., Bitner, M. J., Gremler, D.D. & Pandit, A. (2018). Services Marketing:
Integrating Customer Focus across the Firm, 7th edition, McGraw Hill Education.
4. Wirtz, J., Lovelock, C. & Chatterjee, J. (2017). Services Marketing: People, Technology,
Strategy, 8th edition, Pearson.
5. Narang, R. (2015). Rural Health Care Management: Issues and Challenges, 1st edition, Excel
India Publishers.
 MBAEL 412: SALES AND DISTRIBUTION MANAGEMENT

Course Objective:
1. To provide students an understanding of fundamental concepts of sales management
and the selling process.
2. To help students comprehend the concepts of sales forecasting, organisational design
and sales territory design.
3. To develop an understanding of various aspects of salesforce recruitment, sales
training, sales renumeration and sales audit.
4. To gain insights about the various aspects of distribution management.
5. To understand the importance of channel information system and strategies of
channel influence.

Course Outcomes: After attending this course the students shall be able to
1. Understand the concept of sales management and the selling process.
2. Explain how managers use the concepts of sales forecasting, organisational design
and sales territory design.
3. Apply various aspects of salesforce recruitment, sales training, sales renumeration
and sales audit.
4. Comprehend the different aspects of distribution management
5. Analyse the importance of channel information system and uses of strategies of
channel influence.

CONTENT:

Unit I
Role and Importance of Sales Management, Types of Personal Selling, The Sales
Management Process, Emerging Trends in Sales Management, Selling and Buying Styles,
Selling Skills, Stages in the Selling Process, The Process & Methods of Prospecting, Pre-
Approach & Approach Process, Methods of Sales Presentation, Handling Customer
Objections, Closing the Sale and Follow Up.

Unit II
Forecasting Market Demand, The Forecasting Process, Sales Forecasting Methods, Sales
Organization, Factors Influencing Structure and Design, Types of Organizational Design.
Concept of Sales Territory, Designing and Allocation of Sales Territory, Criteria for Selecting
Geographical Control Units, Territory Shapes, Workload Analysis, of Sales Quota, Methods
of Setting Sales Quota, Types of Sales Quota.

Unit III
Sales Force Recruitment and Selection, Sources for Sales Force Recruitment, Planning for
Sales Force Recruitment, Procedure of Sales Force Selection, Objectives Sales Training
Program, Methods and Types of Sales Training, Sales Training Evaluation, Sales Force
Compensation Plan, Objectives of a Sales Compensation Plan, Types of a Sales
Compensation Plan, Sales Audit, Evaluating Sales Performance.

Unit IV
Distribution Management: - Role of Distribution Channel, Distribution Channel Strategy,
Channel Design Process, Classification Schemes of Channel Flows, Channel Establishment
Plan, Company Channel Design.

Unit V
Channel Information System- Role and Benefits, Components of Channel Information
System, Designing a Channel Information System, Channel Conflict, Conflict Resolution
Mechanism, Strategies of Channel Influence.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects.

Suggested Readings:
1. Johnston &Marshall(2022) ,Sales Force Management, 4th edition, Tata McGraw Hill.
2. Panda &Sahdev(2019),Sales and Distribution Management,3rd edition, , Oxford
publishing
3. Jobber & Lancaster(2018), Selling and Sales Management,10th edition, Pearson
Education
4. Havaldar(2017), Sales and Distribution Management 3rd edition, McGraw Hill
5. Still, Cundiff and Govoni (2017),Sales and distribution Management, 6th edition,
Pearson Education
6. Stanton & Spiro(2007), Management of Sales Force, 12th edition,Tata McGraw Hill
 MBAEL 413: MANAGING RETAIL

Course Objectives:

1. To provide students an understanding of the basic concepts, scope, growth,

characteristics, challenges, emerging trends and opportunities in retail business in
the contemporary world.
2. To make students learn about retail formats and consumer shopping behaviour.
3. To grasp the concept of retail marketing strategy including its positioning and
location.
4. To comprehend designing of store atmospherics and managing of store operations.
5. To develop an understanding of planning and buying merchandise assortment and
developing appropriate pricing strategy.
Course Outcomes: After attending this course, the students shall be able to:

1. Understand the core concepts, evolution, scope, nature and emerging trends in retail
business.
2. Discuss retail customer shopping behaviour, retail mix and retail formats.
3. Analyse the importance of retail strategy, location & site selection and demand
estimation.
4. Design store atmospherics and layout for effective store management.
5. Apply their understanding for merchandise buying and pricing and appreciate
integration of appropriate technology in retail processes.
CONTENT:

Unit I
Introduction to the Retailing System, Role, Relevance, Trend: Characteristics of
Retailing, Importance and Scope of Retailing, Evolution of Retail Competition. The Wheel of
Retailing, the Accordion, Melting Pot Theory, The Retail Life Cycle, Organised v/s
unorganised retailing, Structure of Indian Retail Industry, Changing Face of Retail Industry in
India, Emerging Trends in Retailing, Role of FDI in Indian Retail.

Unit II
Understanding Retail Customer in Emerging Retail Formats: Shopping in socio-cultural
context, Shopping Process and Behaviour, Delivering Value through Retail formats,
Classification of Formats: Ownership based, Store based and Non-Store based Classification,
Emerging Retail Formats, Multichannel Retailing, Meaning and Elements of Retailing Mix.

Unit III
Retail Marketing Strategy; Segmentation & Positioning. Retail Location: Importance,
Process of Deciding Location, Trade Area Analysis, Analyzing the Site, Methods of
Estimating Demand: Space-Sales Ratio Method, Analogue Method, Huff’s Gravity Law,
Multiple Regression Model, Site Selection.

Unit IV
Store Atmospherics & Operations: Storefronts and Entrances, Displays, Graphics, Lighting,
Music, Odour. Layout and Design, Objectives and Elements of Layout, Visual
Merchandising, Layout for E-retailers, CRM in Organized and Unorganized Retailing. Store
Operations, Role of a Store Manager

Unit V
Planning & Buying Merchandise & Establishing Pricing Strategy: Planning Merchandise
Assortment, Category Management. Establishing a Pricing Strategy, Factors Affecting
Pricing Decisions, Price Setting, Reference Price, Role of Technology in Retailing, Types of
Technology used in Retailing, Interaction in Retail Technology: Trends & Challenges.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:

1. Levy, M. & Weitz, B. A. & Grewal, D. (2018). Retailing Management, 10th edition, McGraw
Hill/Irwin.
2. Sinha, P.K. and Uniyal, D.P. (2018). Managing Retail, 3rd edition, Oxford University Press.
3. Gibson, G.V. (2017). Retail Management, 5th edition, Pearson.
4. Berman, B., Evans, J.R., Chatterjee, P. & Srivastava, R. (2017). Retail Management, 13th
edition, Pearson.
5. Mason, B.J. (2016). Modern Retailing: Theory & Practices, Business Publications.
 MBAEL 414: INDUSTRIAL MARKETING

Course Objectives:

1. To provide students an understanding of basic concepts of B2B marketing and

organisational buying behaviour.
2. To help students comprehend the concepts of segmentation and demand estimation in
business markets.
3. To develop and understanding of various aspects of product quality, product lines,
product strategies and pricing strategies.
4. To gain insights about various aspects of managing relationships in business markets.
5. To understand the marketing control process, its effectiveness and emerging trends in
B2B marketing.

Course Outcomes: After attending this course the students shall be able to

1. Understand the concept of B2B marketing and organisational buying behaviour.

2. Explain how managers perform segmentation and demand estimation in business
markets.
3. Apply the concepts of product quality, product lines, product strategies and pricing
strategies.
4. Build and manage relationships in business markets.
5. Analyse the use of marketing control process, its effectiveness and emerging trends in
B2B marketing.

CONTENT:

Unit I
A Business Marketing Perspective: Basic concepts and Perspective on B2B – Customer
Types, Derived Demand, Characteristics of B2B and B2C markets; Classification of Goods;
Understanding Organizational Buying Behaviour: - Buying Process, Forces determining
behaviour – Buying Situations, Concept of TCO, KAM and Buying Centre.

Unit II
Segmenting Business Markets-Requirements, Bases for Segmenting, Macro Level and Micro
Level, Segmentation Process in Business Markets, implementing a Segmentation Strategy,
Role of Demand Estimation, Methods of Forecasting Demands in Business Markets

Unit III
Managing Products for Business Markets: -Product Quality & Customer Value, Product
Policy, Types of Products Lines, Planning Industrial Product Strategy, Technology Adoption
Life Cycle; Pricing Strategy for B2B Markets- Pricing Process, Value Based Pricing, Cost
Determinants

Unit IV
Managing Relationships in Business Markets: - Types Of Relationships, Creating a Customer
Relationship Management Strategy, Drivers of Relationship Marketing Effectiveness,
Relationship Marketing Programs, Financial Impact of Relationship Marketing Programs.
Unit V
Marketing Control Process: - Strategic Control, Annual Plan Control, Profitability Control,
Efficiency and Effectiveness Control, Competitive Bidding, Open Bidding and Closed
Bidding, Public Private Partnership, Emerging trends in B2B Marketing: E-commerce and
Effects of Digital Technology, Green Practices for Sustainability.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects.

Suggested Readings:
1. Michael D. Hutt, Dheeraj Sharma & Thomas W. Speh (2014)Business to Business
Marketing -A South Asian Perspective, 11th edition, Cengage Learning.
2. SharadSarin (2017) Business Marketing Concepts and cases(1st edition), McGraw
hills publications.
3. RobertP. Vitale, Waldemar Pfoertsch, Joseph Giglierano.(2010)Business-To-Business
Marketing -Analysis and Practices, Pearson education.
4. Robert R, Reeder, Edward G. Brierty and Betty H. Reeder(1991),Industrial Marketing
- Analysis, Planning and control, 2th edition, PHI Learning Private Ltd.
 MBAEL 415: RURAL MARKETING

Course Objective:
1. To provide students a basic understanding of the rural market underscoring the fine
shades of differences with the urban market.
2. To make students aware of the infrastructural factors like distribution, credit
availability, etc. in rural markets.
3. To help students understand the rural consumer behaviour to facilitate segmenting
and targeting of rural market.
4. To enable students grasp the nitty gritty of the distribution channels and strategies
adopted in the rural setting.
5. To provide students elaborate know how of how some innovative companies
transformed the distribution and related aspects of marketing in the rural setting.
Course Outcomes: After attending this course, the students shall be able to
1. Understand the basics of rural marketing and make strategies pertaining to the rural
markets.
2. Chalk out better operational plans that will be more relevant to rural realities.
3. Craft out better marketing mix strategies for rural marketing.
4. Facilitate better access to products and services in rural markets.
5. Develop out of the box ideas which can be implemented in rural markets.
CONTENT:
Unit I
Introduction: Definition, Scope of Rural Marketing, Concepts, Components of Rural
Markets, Classification of Rural Markets, Rural versus Urban Markets, E-rural Marketing
Unit II
Rural Marketing Environment: Demographics, Support and Infrastructure Facilities, Rural
Credit Institutions, Rural Retail System, Problems in Rural Marketing, Rural Demand, Rural
Market Index.
Unit III
Rural Consumer and Consumer Behaviour: Lifestyle, Personality and Brand Belief,
Opinion Leadership Process, Social Factors, Technological Factors, Economic Factors,
Political Factors, Information Search and Pre-Purchase Evaluation, Segmenting, Targeting
and Positioning, Product Strategy, Branding in Rural India, Various Media Channels.
Unit IV
Distribution Strategy: Accessing Rural Markets, Coverage Status in Rural Markets,
Channels of Distribution, Evolution of Rural Distribution Systems – Wholesaling, Vans,
Rural Mobile Traders, Haats/Shandies, Public Distribution System, Co-operative Societies,
Prevalent Rural Distribution Models – Distribution Models of select FMCG Companies.
Unit V
Innovative Practices in Rural Areas: Project Shakti- Direct Distribution to reach Rural
India; Implementation Approach; Market Strategy; Challenges; ITC e-Choupal Story
Profitable Rural Transformation; The paradox of Indian Agriculture; e choupal: Vision and
Planning; e choupal operations: Participants and Processes; The Social Impact of e Choupals;
Detractors, Risks and Limitations
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects.

Suggested Readings:

1. Prahalad, C.K. (2019). The Fortune at the Bottom of the Pyramid, Pearson.
2. Krishnamacharyulu, C. S. G. (2011). Rural Marketing: Text and Cases, 2/E. Pearson
Education India.
3. Gopalaswamy, T. P. (2009). Rural marketing-environment, problems. Vikas
Publishing House.
 MBAEL 416: LOGISTICS AND SUPPLY CHAIN

Course Objectives:
1. To develop students’ understanding about Fundamentals of logistics.
2. To provide the concepts about real life management of logistics.
3. To comprehend students knowledge about Strategic role of logistics and supply Chain
in management.
4. To provide basic concepts in Supply Chain Management and allied functions.
5. To make students aware about Recent issues in Supply Chain Management

Course outcomes: After attending this course, the students shall be able to
1. Gain understanding of the concept and principles of logistics.
2. Develop understanding of key activities performed by the logistics functions.
3. Understand the aspects of logistics management and its framework.
4. Comprehend the concept of outsourcing logistics.
5. Understand the role and importance logistics managers in strategic decisions making.

CONTENT:

Unit I
Logistics: Definition, Objectives – Elements- Activities Importance- The work of logistics-
Logistics and marketing- Retail logistics-Emerging concept in logistics. Logistics
Management, achievement of competitive advantage through logistics Framework-Role of
Logistics management- Logistics management activities (in brief).

Unit II
Outsourcing logistics: Reasons; Third party logistics provider, Fourth party Logistics
providers (4 pl), Role of logistics provider, Logistical packaging.

Unit III
Logistics Strategy: Strategic role of logistics – Definition-role of logistics managers in
strategic decisions: Strategy options, Lean Strategy, Agile Strategies & Other strategies:
Designing & Implementing logistical strategy

Unit IV
Concept & Definitions in Supply Chain, Objectives of a Supply Chain,Stages of Supply
chain, Cycle view of Supply Chain Process, Decision Phases in Supply Chain Management,
Key issues in SCM, Supply Chain Management Framework, Supply Chain Components,
Flows in Supply Chain Management, Obstacles of streamlined SCM.

Unit V
Supply Chain Drivers and Obstacles, Resources & capacity Management,
Procurement & supplier focus, Inventory Management, Operations Management,
Distribution Management in SCM, Bullwhip effect. Overview of Customer Focus and
Demand, Role of Computer / IT in Supply Chain Management, Future and emerging
trends of SCM at Global platform

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects.

Suggested Readings:

1. Saikumari V. (Author), Purushothaman S (2022) Logistics and Supply Chain

Management, Sultan Chand and Sons
2. Raghuram G. (I.I.M.A.) - Logistics and Supply Chain Management, Macmillan
3. Vinod V. Sople (2009) Logistic Management (2nd Edn.) Pearson Limited.
4. Krishnan Dr. Gopal - Material Management, (Pearson,New Delhi, 5th Ed.)
5. Agarwal D.K. - A Text Book of Logistics and Supply chain Management,
Macmillan.
 GROUP B : FINANCE

MBAEL 321: FINANCIAL SYSTEMS AND INSTITUTIONS

Course Objective:
1. To introduce the students to nature, role and structure of the financial system in India
along with the roles and functions of RBI and SEBI.
2. To familiarize students with various financial intermediaries namely Banking
institutions, Mutual funds, Insurance Companies & Housing Finance Companies.
3. To impart knowledge about the functioning of Financial Markets, Stock Exchanges
and Government Securities Markets.
4. To provide understanding about various Short-term, medium-term and long-term,
domestic as well as global financial instruments.
5. To develop understanding about various financial services along with Financial
Inclusion and Micro Finance.

Course Outcomes: After attending this course, the students shall be able to:
1. Comprehend and understand the regulations, roles and functions of the Financial
System.
2. Gain a practical knowledge of the role of intermediaries across the spectrum of
financial institutions.
3. Efficiently formulate the financial strategies to operate in financial markets across the
globe.
4. Develop efficiency to use different financial instruments in domestic and global
markets.
5. Define and tackle the issues of Financial Services, Financial Inclusion and Micro-
Finance.

CONTENT:

Unit I
Introduction to Indian Financial System, Institutions and Markets: Nature, Role and
Structure; Financial System and Economy; Financial Sector Reforms; Regulatory and
Promotional Institution: Role of Reserve Bank of India (RBI), Role of The Securities
Exchange Board of India (SEBI), Role of Ministry of Finance; Monetary Policy and Fiscal
Policy.

Unit II
Introduction to Financial Institutions (Intermediaries); Banking Institutions – Scheduled
Commercial Banks & Scheduled Cooperative Banks; Non-banking Institutions - Non-
banking Finance Companies & Development Financial Institutions; Mutual Funds; Insurance,
Role of IRDA and Housing Finance Companies, Role of NHR.

Unit III

Introduction to Financial Markets; Role of Stock Exchanges (NSE, BSE); Money market:
meaning, constituents and functions; Recent trends in Indian money market. Capital market:
primary and secondary markets, Meaning, functions and recent developments; Government
securities market.
Unit IV

Financial Instruments – Short, Medium and Long Term; T-Bills; Call Money Markets;
Commercial Bills; Commercial Papers; Certificates of Deposit; Term Money; Shares;
Debentures/Bonds including Floating Rate Bonds, Zero Coupon Bonds, Deep discount
bonds; Warrants; Derivatives: Futures, Forwards, Options & swaps; Global Financial
Markets – ADRs, GDRs & IDRs.

Unit V

Introduction to Financial Services – Depositories, Custodial, Credit Rating, Factoring,

Forfeiting, Merchant Banking, Leasing, Hire Purchase, Guaranteeing, Portfolio Management,
Underwriting, Financial Inclusion and Microfinance; Venture Capital Funds.

Pedagogy: Case Studies, Lecture Based Learning, Class Discussions, Field Visits, Power
Point Presentations, Projects.

Suggested Readings:
1. Khan, M. Y. (2019). Indian Financial System, Eleventh Edition. India: McGraw-Hill.
2. Pathak, B.V. (2018).Indian Financial System: Markets, Institutions and Services, Fifth
Edition. India: Pearson education.
3. Lange, H., Saunders, A., Cornett, M. M. (2015). Financial Institutions Management: A
Risk Management Approach. Australia: McGraw-Hill Education (Australia) Pty
Limited.
4. Fabozzi, F. J. (2015). Capital Markets: Institutions, Instruments, and Risk
Management. United Kingdom: MIT Press.
5. Bhasin, N. (2014). Indian Financial System: Evolution and Present Structure. India:
New Century Publications.
6. Bhole, L. M. (2009). Financial Institutions & Markets, Fifth Edition. India: McGraw-
Hill Education (India) Pvt Limited.
 MBAEL 322: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Course Objectives:
1 To develop a strategic and policy perspective by developing a robust
understanding of the principles of Financial Investment decisions with respect to the
risk and rewards of various avenues of investment and their management strategies.
2 To present practical insights into the valuation of debt and equity securities and
strategies to use various funds in portfolios
3 To provide practical knowledge of Economy, Industry and Company analysis along
with the use of fundamental and technical analysis
4 To provide a thorough understanding of asset pricing models and their applications in
portfolio management
5 To provide a deep understanding of portfolio performance techniques along with
providing the insights from behavioural finance
Course Outcomes: After attending this course, the students shall be able to:
1 Understand the principles of Financial Investment decisions with respect to the risk
and rewards of various avenues of investment and their management strategies
2 Gain practical insights into the valuation of debt and equity securities and strategies
to use various funds in portfolios; gain workable knowledge of revising and
rebalancing the portfolios.
3 Acquire practical knowledge of Economy, Industry and Company analysis along with
the use of fundamental and technical analysis with relevant real time data
4 Learn the applications of asset pricing models in portfolio management
5 Acquire the knowledge of portfolio performance techniques along with the insights
from behavioural finance to better manage the portfolios; gain a basic understanding
of the latest securities trading practices.
CONTENT:
Unit I
Concept and Objectives of Investment, Types of Securities and Avenues for Investment,
Investment Management Process, Risk and Its Measurement, Value at Risk (VaR).
Unit II
Relationship between Risk and Return, Valuation of Securities, Equity Shares, Preference
Shares and Bonds, Term Structure of Interest rates, Mutual Funds, Hedge Funds.
Unit III
Efficient Market Hypothesis, Testing for Market Efficiency, Economic & Industry Analysis,
Company Analysis, Fundamental and Technical Analysis, Volatility, and Its Measurement.
Unit IV
Portfolio Theory – Diversification and Optimal Portfolios, International Portfolios, Capital
Asset Pricing Models, Factors Models, Arbitrage Pricing Theory.
Unit V
Measuring Portfolio Performance. Bond Portfolio Management and Interest Immunization,
Foundations of Behavioural Finance, Prospect Theory, Market Anomalies, High Frequency
Trading, Algorithmic Trading.
Pedagogy: Case studies from the relevant sectors and Industries, Projects, Inputs from
Industry executives.
Suggested Readings:
1. Bodie, Kane et al (2019), Investments, 11th edition, McGraw-Hill
2. Reilly and Brown (2012), Analysis of Investments and Management of Portfolio,10th
edition, Cengage Learning
3. Haugen Robert A (2017), Modern Investment Theory, 5th Edition, Pearson
4. Sharpe, Alexander, and Bailey (2002), Investments, 6th Edition, Wiley press
5. Greenblatt and Titman (2001), Financial Markets and Corporate Strategy, 2nd Edition,
TMH
MBAEL 323: MANAGEMENT OF BFSI (BANKING, FINANCIAL SERVICES, AND
INSURANCE)
Course Objectives:
1. To provide an overview of financial services and financial system along with the
regulatory framework governing the primary and secondary markets in India
2. To develop a thorough understanding of the role of Depository services, Mutual fund
industry and Insurance services available in India.
3. To provide practical knowledge of risk management function in Banks, and develop a
basic understanding of Securitization process and Credit rating in the context of
India.
4. To provide practical knowledge of services under Leasing and Hire purchase,
Housing finance, and Factoring
5. To provide an overview of alternative investment sources and new age financial
technology (Fintech) firms.
Course Outcomes: After attending this course, the students shall be able to:
1. Acquire an overview of financial services and financial system along with the
regulatory framework governing the primary and secondary markets in India
2. Develop a thorough understanding of the role of Depository services, Mutual fund
industry and Insurance services available in India.
3. Gain practical knowledge of risk management function in Banks, and develop a basic
understanding of Securitization process and Credit rating in the context of India.
4. Acquire practical knowledge of services under Leasing and Hire purchase, Housing
finance, and Factoring.
5. Learn about alternative investment sources and new age financial technology
(Fintech) firms and their operations.
CONTENT:
Unit I
Financial Services: Introduction of Financial Intermediaries and Financial Services,
Organisation of the Financial Service Industry, Various Financial Intermediaries, Recent
Development in Financial Services, Financial Services in India. Financial Regulation: Need
for Regulation of Financial Market, Theoretical and Economic Perspective of Regulation,
International Regulatory Framework, Deregulation of Indian Financial System, Revolution of
Financial Services, Financial System and Securitized Financial System, Functions of Stock
Exchange, Debt Market, Government Securities Market, Regulation for Primary Markets,
Regulations for Secondary Markets.
Unit II
Depository Services: Introduction to Depository Services, Depository Participants in India,
Role of NSDL and CDSL, Services offered by Depository Participants, Products offered by
Depository Participants, Process of Dematerialization, Difference Between Physical and
Electronic Holding of Securities. Broking: Broking Services and Trading in Equity Broking
and Trading in Debt. Mutual Funds: Concept of Mutual Funds, Types of Mutual Funds,
Advantages, Structure of Mutual Funds and tax treatment, SEBI and Mutual Funds
Regulations. Insurance Services: Introduction, Types of Insurance, Life Products, Non-Life
Products.
Unit III
Risk Management in Commercial Banks: Credit Risk, Interest Rate Risk, Liquidity Risk;
Capital Adequacy and Basel Norms. Debt Securitization and Corporate Advisory Services:
Introduction, Securitization as a funding Mechanism, Securitization of Mortgaged and Non-
Mortgaged Assets Issue Management; Credit Cards: Types, Settlement Process Mechanism.
Credit Rating: Meaning of Credit Rating, Process of Credit Rating, and Factors affecting
Rating, Types of Rating, Advantages and Disadvantages of Credit Rating, Methodology of
Credit Rating.
Unit IV
Leasing: Definition, Types of Leases, Advantages, Disadvantages, Leasing and Commercial
Banking Sector, Risk in Leasing, Lease Proposal Analysis, Comparison Between Lease and
Hire Purchase, Legal and Taxation Aspects of leasing, Lease Accounting and Reporting.
Housing Finance: Introduction to Housing Finance, Housing Finance Schemes, Procedure of
Loan-disbursement, Legal Framework of Housing Finance. Factoring: Meaning, Forms,
Functions, Legal Aspects and Evaluation.
Unit V
Alternative Investment Funds. Venture Capital: Meaning of Venture Capital, Nature, Scope,
Regulatory Framework, Investment Process, Factors Affecting Venture Capitalist, Major
Trends, and Reasons for Slow Growth, and Limitations of Venture Capital. Angel Investors
and Private Equity Funds in India. Fintech firms and their services.
Pedagogy: Case studies from the relevant sectors and Industries, Projects, Inputs from
Industry executives.
Suggested Readings:
1. Kumar, Sunil. (2020). Essentials of Banking and Insurance. JSR Publishing House
2. Suresh, P. and Paul, J. (2017). Management Of Banking and Financial Services.
Fourth Edition, Pearson.
3. Denis, L and Tanna J J. (2012). Emerging Role of Financial Services Insurance and
Banking. Manglam Publishers & Distributors.
4. Satyadevi, C. (2009). Financial Services Banking and Insurance. S.Chand.
5. Sengar, S. (2008). Banking, Insurance, and Financial Services. Anamol Prakashan.
6. Latest SEBI and RBI Circulations
 MBAEL 324: WORKING CAPITAL MANAGEMENT
Course Objectives:
1. To help students appreciate the need for working capital funding.
2. To provide a framework to understand the operating cycle and its components.
3. To help students understand the sources of working capital and its structuring.
4. To understand how to manage the inventory in the light of working capital
management.
5. To understand the current framework under which working capital management
operates.
Course Outcomes: After attending this course, the students shall be able to:
1. Understand the terminology of working capital management and appraise the
working capital requirements for different projects.
2. Apply various processes of working capital management.
3. Formulate comprehensive planning tools to optimally manage working capital.
4. Practically apply the concepts of inventory management.
5. Manage budgeting practices and formulate credit policies for the organizations.

CONTENT:
Unit I
Concept, Importance and kinds of working Capital, Factors Determining Working Capital,
Estimating the requirements of Working Capital, Management of Cash – Motives for Holding
cash and marketable securities, Cashless System, Managing the Cash Flows
Unit II
Types of Collection Systems, Cash concentration Strategies, Disbursement Tools, Investment
in Marketable Securities; Forecasting Cash Flows.
Unit III
Managing Corporate Liquidity and financial Flexibility, Measures of Liquidity, Determining
the Optimum Level of Cash Balance, Baumol’s Model, Miller-orr Model, Receivables
Management, Determining the optimum receivable Policy, Marginal Analysis, Credit
analysis.
Unit IV
Inventory Management-kinds of Inventories, reasons and benefits, Costs of maintaining
Inventory, Inventory Management techniques, ABC EOQ, Just in Time, Risks in Inventory
Management.
Unit V
Financing of Working Capital, Integrating working Capital and Capital Investment Processes,
Money Market in India, Banking system in India, Working capital Control and Banking
Policy in India, Instruments of Indian and International Money Market, Managing Short-term
International transactions.
Pedagogy: Case Studies, Lecture Based Learning, Class Discussions, Power Point
Presentations, Projects.

Suggested Readings:

1. Working Capital Management Text & Cases by V.K. Bhalla, S. Chand & Company
2. Working Capital Management Strategies & Technique by H. Bhattacharya, PHI
3. Working Capital Management by RP Rustogi, Taxmann’s
4. Working Capital Management-Application & Cases by James S. Sagner, Willey
5. Essentials of Working Capital Management by James Sagner, Essential series, Willey
 MBAEL325: CORPORATE TAX PLANNING

Course Objectives:
1. To enable the students to know the basic concepts and procedures of corporate
tax planning and management under the provisions of Income Tax Act.
2. To identify the scope of tax planning out of various aspects of business.
3. To know how to comply with the procedural aspects of tax planning and
management.
4. To safeguard the organization from unnecessary tax related litigations by
developing the insight of latest provisions of corporate tax in India.
5. To ensure the maximum possible provisions of tax benefits are availed by the
business concern.

Course Outcomes: After attending this course, the students shall be able to:
1. Demonstrate understanding of the principles and concepts of Corporate Tax
Planning, which will help them, identify and apply the best practices in
Corporate.
2. Synthesize and evaluate the impact of various Tax provisions.
3. Optimally manage the corporate tax liability within the legal framework of
Income Tax Act.
4. Incorporate the latest tax planning practices in the form of investment into new
projects.
5. Indulge in corporate tax evasion and avoidance and to follow practice of real
corporate tax planning and management only.

CONTENT:

Unit I
Basic Concepts of Corporate Income Tax and GST, Tax Evasion and tax avoidance;
Tax Planning and tax management, Residential Status of a Company and incidence of
Taxation, Computation of Corporate Tax Liability.

Unit II
Set off and Carry forward of Corporate losses, Scope for Tax Planning for setting up
of new business:- Location of Business Undertaking, Nature and size of business,
Form of business and Ownership pattern, Employees Remuneration

Unit III
Tax Considerations in Specific Financial and Managerial Decision- Lease or own
decision, Make or Buy decision, Repair/renewal or replacement of an asset, Capital
structure decision, Dividend policy and tax consideration

Unit IV
Double Taxation relief, Tax provisions relating to transfer pricing, Tax Planning
relating to Amalgamation and Merger of Companies, Tax Planning with reference to
sale of scientific research assets
Unit V
Business tax procedure and management-Advance Tax, TDS and Interest, Tax Credit,
Payments covered by TDS scheme, different situations of advance tax payment, Case
Study

Pedagogy: Case Studies, Lecture Based Learning, Class Discussions, Power Point
Presentations, Projects.

Suggested Readings:

1. Singhania, V. K. (2023-24). Students Guide to Income Tax inclding GST. Taxman

Publications.
2. Abuja, G. (2023). Simplified Approach to Corporate Tax Planning and Management.
Wolters Kluwer India Pvt.
3. Goyal, M. a. (2023-24). Corporate Tax Planning & Management. Sahitya Bhawan.
4. Dr. J. C. Varshney, N. G. (2021). Corporate Tax Planning. SBPD Publications
5. Singhnia, V. K. (2023). Corporate Tax Planning and Business Tax Procedure. Taxman
Publications.
 MBAEL 42: VALUATION AND ASSET PRICING
COURSE OBJECTIVES:
1. To provide an overview of the concepts and theories of valuation of various financial
securities and develop a strong foundation of the techniques used in the valuation of
assets
2. To provide a comprehensive understanding of the elements of cash flow analysis and
qualitative aspects affecting valuation of assets
3. To provide a thorough understanding of multiples’ approach to valuation
4. To develop an understanding of the valuation of start - ups, Real Options and
Intangibles
5. To develop an understanding of the techniques dealing with uncertainties in Valuation
COURSE OUTCOMES: After attending this course, the students shall be able to:
1. Learn the concepts and theories of valuation of various financial securities and
develop practical insights to apply the same for the valuation of various assets
2. Develop comprehensive understanding of the elements of cash flow analysis and
qualitative aspects affecting valuation of assets
3. Develop a strong foundation to use multiples’ approach to valuation
4. Apply the valuation fundamentals to the valuation of start - ups, Real Options, and
Intangibles
5. Learn to apply the techniques dealing with uncertainties in Valuation decisions

CONTENT:
Unit I
Concepts in valuation, market risk and return, valuation and management of bonds, shares
and their valuation, portfolio theory , asset pricing models Approaches to valuation –
Discounted Cash Flow Valuation, Relative valuation, Contingent Claim Valuation, Asset
Measurement, and valuation, measuring Financing Mix, Measuring Earnings and
Profitability, Issues in analyzing Financial Statements.
Unit II
Estimating Risk Parameters and Cost of Financing, Cost of Equity and Debt, Free Cash Flow
to Equity, Project Free Cash Flow, Estimating Growth – Fundamental determinants of
Growth, Qualitative aspects of Growth, Estimating Terminal Values, Adjusted Present Value
approach.
Unit III
Estimating Equity value per share, Principles of Relative Valuation, Earnings Multiples, book
Value Multiples, Revenue Multiples and sector specific multiples, Valuing Financial Service
firms.
Unit IV
Valuing Young and Start up firms, Valuing venture capital and private equity stakes, Real
options valuation, Valuation of Intangible assets and IPRs,
Unit V
Valuing Equity in Distressed firms. Probabilistic approaches in Valuation – Scenario analysis,
Decision trees, Simulations.
Pedagogy: Case studies from the relevant sectors and Industries, Projects, Inputs from
Industry executives.
Suggested Readings:
1. Kapil S (2021). Financial Valuation and Modelling, Wiley.
2. Koller Tim et al., (2020). Valuation: Measuring and Managing the Value of
Companies.7th Edition, University Edition.Wiley.
3. Damodaran A. (2012). Investment Valuation: Tools and Techniques for Determining
the value of any Asset, 3rd edition, Wiley Finance series.
4. Damodaran A. (2008). Damodaran on Valuation,2nd Edition, Wiley Finance series,
Wiley.
 MBA EL 422: CORPORATE FINANCE
Course Objectives:
1. To provide an understanding of firm and equity value through comprehensive cash
flow analysis
2. To present practical insights into capital budgeting process and discuss the same in a
realistic setting
3. To provide a thorough knowledge of financing options facing a firm along with their
impact on the capital structure of the firm
4. To provide a thorough understanding of corporate actions and their impact on firm
value
5. To provide a deep understanding of corporate restructuring activities along with their
strategic implications for the firm
Course Outcomes: After attending this course, the students shall be able to:
1. Understand the foundations of firm and equity valuation and can undertake
comprehensive cash flow analysis for corporate decisions
2. Apply practical insights into capital budgeting process and can execute the same in a
realistic setting
3. Use financing options facing a firm with short- and long-term viewpoint and can also
analyse its impact on capital structure
4. Analyse the impact of various corporate actions and their impact on firm value
5. Understand corporate restructuring activities along with their strategic implications
for the firm
CONTENT:
Unit I
The Firm and its structural set up, Corporate Financial Decisions, Firm Value and Equity
Value, Equity Risk and expected returns, Free cash flow approach to equity and firm
valuation. Incremental cash flows of projects.
Unit II
Investment in assets and Required Returns: Principle of Capital Investment, Capital
Rationing, Inflation and Budgeting, Real options embedded in Projects, Creating value
through required returns.
Unit III
Financing policies: Theory of Capital Structure, Making Capital Structure Decision, long
term- financing, lease financing, Issuing securities, fixed – income financing, Hybrid
financing, financing through private equity and venture capital, Choosing the right financing
instrument.
Unit IV
Dividend Policies and signalling, stock dividend and share repurchase, effect of stock
dividend, splits on shareholders’ equity, capital market financing and risk management.
UNIT V
Corporate Restructuring: Mergers for corporate control, Legal, and procedural aspects of
merger decision; Takeover code; goodwill and valuation of shares, Determination of
Exchange ratio, Corporate and distress restructuring.
Pedagogy: Case studies from the relevant sectors and Industries, Projects, Inputs from
Industry executives.
Suggested Readings:
1. Mohanty, P, (2021). Business Valuation, Reprint Edition, Taxman
2. Brealey and Myers, (2018). Principles of Corporate finance, 12th Edition, Mc
Grawhill.
3. Damodaran A (2015). Applied Corporate Finance, 4th Edition, Wiley.
4. Kishore, Ram, (2013), Strategic Financial Management, Taxman
5. Horne, Van and Dhamija, S. (2011). Financial Management and Policy, 13 th edition,
Pearson
6. Robert Bruner, Kenneth Eades, et al, (2009), Case Studies in Finance, 6th edition.
McGraw Hill
7. DePamphillis D. (2007). Mergers, Acquisitions and Other Restructuring Activities.
Academic Press Advanced Finance
 MBAEL 423: FINANCIAL ECONOMETRICS
Course Objectives:
1. To provide a comprehensive introduction to basic econometric concepts and
techniques.
2. To understand the Generalised Linear Regression Model
3. To comprehend the two variable regression model
4. To analyse the common challenges faced in conducting econometric analysis
5. To understand and interpret the assumptions of formulating and testing econometric
models in the light of actual empirical applications.

Course Outcomes: After attending this course, the students shall be able to
1. Understand the basic concepts of econometric analysis
2. Understand the utility of simple and multiple regression models with its assumptions
with emphasis on cross-section data.
3. Identify common issues in econometric modelling.
4. Formulate and test robust econometric models that can address common violations of
OLS regression
5. Apply knowledge about econometric techniques for analysing time series and panel
data.

CONTENT:
Unit I
Definition and scope of Econometrics; Estimator and Estimation, Point and Interval
Estimation; Simple and General linear Regression Model ⎯ Assumptions, Estimation (OLS)
and Properties of Estimators; Gauss-Markov Theorem;
Unit II
Two variable regression: Interval estimation and hypothesis testing; Determining Growth
Rate and Elasticity; Multiple Regression and General Linear Model Assumptions and
Estimation of Parameters, R square and Adjusted R Square.
Unit III
Consequences and detection of multicollinearity, heteroskedasticity, and autocorrelation, and
remedial measures.
Unit IV
Nature and features of Dummy Variable and features of dummy variables as regressors and
its implications for the intercept and slope coefficients. Specification Error; Errors of
Measurement.
Unit V
Basic Time Series Analysis: Concept of Stationarity, co-integration and Error-correction
Model (ECM). Introduction to Panel Data Analysis: Introduction to panel data, pooled model,
within and between estimators, fixed effects, random effects, Hausman specification test.
Pedagogy: Discussions, Presentations, Projects, Hands-on practice
Suggested Readings:
1. Madnani (2020). Introduction to Econometrics: Principles and Applications. (8th
Edition)
2. Brooks, C. (2019). Introductory Econometrics for Finance. (4th edition) Cambridge
University Press
3. Wooldridge, J. (2019). Introductory Econometrics: A Modern Approach (5th edition)
4. Gujarati, Porter & Gunasekar (2017). Basic Econometrics, fifth edition, McGraw Hill
Education
5. Ramanathan, R. (2005). Introductory Econometrics with applications, S Chand Ltd.
 MBAEL 424 INTERNATIONAL FINANCIAL MANAGEMENT

Course Objectives:

1. To develop conceptual framework within which financial decision of multinational

firms can be analyzed
2. To help students understand the parity conditions, foreign exchange exposure and risk
management
3. To impart knowledge about international investment decisions, foreign direct
investment and international portfolio investment.
4. To familiarize the students with the international financial environment and it’s
implication on international business along with various international financing
avenues available.
5. To provide understanding about structuring of international trade, international
taxation issues and international cash management practices.

Course Outcomes: After attending this course, the students shall be able to:

1. Define and practically apply various concepts of international financial Management in

firms facing dynamic global business environment
2. Tackle the challenging issues of multifaceted risk management problems arising from
gamut of foreign exchange exposures.
3. Comprehend and analyze the international investment decisions
4. Develop and implement innovative international financing strategies for firms
participating in global financial markets using various financial assets optimally.
5. Prepare the various documents required during international trade; address the issues of
international taxation and international cash management.

CONTENT:

Unit I
Foundation of International Financial Management: Globalization and Multinational Firms;
International Financial System, International Monetary System, Balance of Payments and
Nature of Foreign Exchange Market, Exchange Rates, Spot and Forward rates.

Unit II
Parity Conditions in International Finance: Law of One Price, Purchasing Power Parity,
Interest Rate Parity, Fisher Effect, International Fisher effect; Currency Risk Management
Alternatives - natural and operating hedge, Currency market hedges – forward contract,
futures contract, currency options, currency swaps. Foreign exchange exposure and risk
management: economic exposure; transaction exposure; translation exposure.

Unit III
International Investment Decisions: Foreign Direct Investments, International Portfolio
Investment, International Capital Budgeting: Factors affecting cash flows in Capital
Budgeting Decisions, Cost of Capital; Risk reduction through diversification
Unit IV
International Financing Decisions, Overview of International Financial Markets, Multilateral
Development Banks, International Banking, International Bond markets; International Equity
Markets; Short Term Financing Strategy and Financing Options.

Unit V
Structuring International Trade Transactions- Draft, Bill of Lading, Letter of credit, Counter
Trading, Factoring, Forfaiting; International Cash management practices- Bilateral and
Multilateral Netting; International Tax Planning: Home Country vs. Subsidiary, Transfer
Pricing.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:
1. Vij, M. (2022). International Financial Management: Text & Cases (4th Ed.).
Taxmann Publication.
2. Eiteman, D., Stonehill, A., & Moffe4, M. (2022). Mul'na'onal Business Finance (16th Ed.).
Pearson Educa-on.
3. Siddaiah, T. (2021). Interna'onal Financial Management: An Analy'cal
Framework (3rd Ed.). Pearson Publication.
4. Kapshe, S., & Apte, P. G. (2020). Interna'onal Financial Management (8th Ed.).
McGraw Hill.
5. Shapiro, A. C., & Hanouna, P. (2019). Mul$na$onal Financial Management (8th Ed.).
Wiley Publication.
6. Krugman, P., Obstfeld, M., & Melitz, M. (2017). Interna'onal Finance: Theory &
Policy (10th Ed.). Pearson.
7. Sharan, V. (2017). International Financial Management (6th Ed.). PHI Learning Pvt.
Ltd. Publication.
 MBAEL 425: DERIVATIVES AND RISK MANAGEMENT
Course Objectives:
1. To provide an overview of the types of derivative instruments and discuss the
institutional and regulatory aspects of derivatives trading.
2. To provide a thorough understanding of option contracts as well as their pricing and
applications
3. To provide a thorough understanding of futures and forward contracts as well as their
pricing and applications in hedging
4. To provide a thorough understanding of swap contracts along with their pricing and
valuation
5. To develop an understanding of risk metrics for portfolios through simulation-based
analysis
Course Outcomes: After attending this course, the students shall be able to:
1. Understand the types of derivative instruments and discuss the institutional and
regulatory aspects of derivatives trading.
2. Analyse various option contracts and can deal with their pricing and applications in
several trading strategies
3. Analyse futures and forward contracts and can use them for hedging
4. Understand the basics of swap contracts along with their pricing and valuation issues
5. Use risk metrics for portfolios through simulation-based analysis

CONTENT:
Unit I
Introduction to Derivative contracts- Forwards, Futures, Options and Swaps. Institutional and
regulatory aspects of Derivatives trading.
Unit II
Types of Option contracts, Pricing of Options – Binomial Model and Black –Scholes –
Merton Model, Option Greeks and their applications. Index Options.
Unit III
Pricing of Forwards and Futures; Hedging, Trading Strategies and Risk management using
forwards and futures contracts. Currency Futures.
Unit IV
Swaps and their Applications. Equity and Currency Swaps. Pricing and valuation of swaps
Unit V
Value at risk: Normal linear VaR, Historical simulation, value at risk for option Portfolios,
Quadratic model, Monte Carlo simulation, Stress Testing and Back testing. Mishaps in
Derivative Markets.
Pedagogy: Case studies from the relevant sectors and Industries, Projects, Inputs from
Industry executives.
Suggested Readings:
1. Chance D M. (2019). An Introduction to Derivatives and Risk Management,12th
Edition, Cengage
2. Hull J C and Basu S (2013), Options, Futures and Other Derivatives, 8th Edition,
Pearson
3. Wimott P. (2012). Quantitative Finance. Wiley & Sons.
4. Neftci, S.N. (2000). An Introduction to the Mathematics of Financial Derivatives.
Academic Press.
5. Jarrow R. & Stuart T. (1995). Derivative Securities. South Western.
 MBAEL 426: CORPORATE GOVERNANCE AND REPORTING
Course Objectives:
1. To understand the conceptual framework and importance of corporate governance
and scan its evolution in Indian Industrial scenario
2. To appraise the role of various stakeholders in maintaining the standards of corporate
governance
3. To appraise the mechanisms for ascertaining the accountability of managers and
stockholders to uphold the standards of corporate governance
4. To critically appraise the role of regulators and institutions in financial markets with
respect to corporate governance
5. To understand the interlinkages between corporate governance and sustainability and
analyze the importance of corporate reporting in the light of corporate governance
Course Outcomes: After attending this course, the students shall be able to:
1. Learn the concepts and fundamentals of corporate governance and can discuss its
relevance in the Indian context
2. Develop comprehensive understanding of the roles and responsibilities of external
and internal stakeholders in the context of corporate governance
3. Appreciate the good corporate governance practices and can integrate these
practices with their short- and long-term decisions during their roles as corporate
managers.
4. Assess the role played by regulatory bodies, exchanges, rating agencies, auditors and
press in integrating corporate governance practices
5. Relate the concepts of corporate governance to sustainability and corporate reporting

CONTENT:
Unit I
Introduction to Corporate Governance: Role and purpose of corporations, Meaning,
Significance of Corporate Governance Conceptual framework of Corporate Governance.
Theories and Principles of Corporate Governance, Emergence of Corporate Governance in
India, Pioneers in Good Governance Practices, Future of Corporate Governance in India.
Unit II
The External Agents and Institutions of Corporate Governance: The purpose of the
corporation, for whom does the corporation exist (shareholders, stakeholders, the community,
and the state) and their role in Corporate Governance. The Internal Agents and Institutions of
Corporate Governance: Role of Board of Directors, Managers, and Shareholders in Ensuring
Corporate Governance, Corporate Social Responsibility.
Unit III
Accountability of managers and stockholders: Defining and enforcing managers’ duties,
mechanisms of stock holders’ accountability (through voting and proxy contests, derivative
and class actions, takeovers, tender offers, and markets for corporate control).
Unit IV
Facilitators, Role Players, and Regulators: Role of regulators, government enforcement in
Corporate Governance, Introduction to Indian and foreign initiatives, Role of auditors,
investment bankers, rating agencies, exchanges and the financial press. Clause 49 of the
listing agreement.
Unit V
Corporate Governance provision in the Companies Act 2013. Role of SEBI in Promoting
Corporate Governance in India. Globalization and Corporate Governance, Emerging Trends
in Corporate Governance. Sustainability Reporting, Triple Bottom Line Reporting, Corporate
Social Responsibility Reporting (CSR Reporting), Fair Value Measurement, Integrated
Reporting (IR), Business Responsibility Reporting.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:
1. Narayan K R. (2021). Corporate governance in India – Challenges, Notion Press
2. Fernando, Satheesh and Muralidharan. (2018). Corporate Governance: Principles,
Policies and Practices, 3rd Edition, Pearson
3. Franklin Ngwu (2017). Corporate Governance in Developing and Emerging Markets,
Rutledge
4. Prusty Twinkle (2008), Corporate Governance Compliance in Indian Industries: A
Case Study. Regal Publications
 GROUP C: HUMAN RESOURCE
MBAEL 331: ORGANISATIONAL CHANGE AND DEVELOPMENT

Course Objectives:
1. To develop students’ understanding of change process.
2. To prepare them to plan and implement change with Organization Development
interventions at individual, group, and organization level.
3. To make them equipped with the skills about various Techniques of organisational
Diagnosis.
4. To identify Organization Development interventions to bring change at different
levels of the organization.
5. To assess the effectiveness of OD Interventions.

Course outcomes: After attending this course, the students shall be able to:
1. Develop insight on the change process and identify reasons for change and explain
different change model.
2. Design and develop approaches to manage change.
3. Assess OD consultant as a scope to practice by leading change from outside.
4. Apply OD interventions in different organizational contexts.
5. Evaluate use of OD interventions.

CONTENT:
Unit I
Organisational Change: Levels and characteristics of Organizational change, Forces for
Change, Planned Change, force field analysis, Models of Organization change - Kurt Lewin’s
model of change, Kotter’s s model of Change, Resistance to Change, Approaches to
Managing Organizational Change, Creating a Culture for Change, Organizational growth and
its implication for change

Unit II
Organizational Development (OD): Concept, Scope, Historical Perspective, Ethics and
Values driving OD, Characteristics, OD Process, Internal and external consultants,
Competencies for OD professionals, Emerging and future OD competencies, Future of
Organization Development

Unit III
Organizational Diagnosis: Techniques of organizational diagnosis - Questionnaires,
interviews, workshops, task -forces and other methods; Collecting and analyzing diagnostic
information; feeding back diagnostic information.

Unit IV
OD Interventions: Individual interventions – Coaching, Mentoring, 360 Feedback, Career
Planning and Development; Team building interventions; Inter-group interventions- team
building, survey feedback, Grid OD ; Organization interventions; Relation with the client
system; Action Research

Unit V
OD Evaluation: Reasons for evaluation of OD interventions, Approaches to evaluation of
OD - Summative evaluation, Return on Investment models, Kirkpatrick’s four levels for
evaluating training, Balanced scorecard, Control Group Experiment, Longitudinal evaluation,
Formative evaluation.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:
1. Gareth, R., & Mary, M. (2017). Organizational Theory, Design and Change (7th Ed.). Pearson
Education.
2. Wendell, F., Cecil, B., & Veena, V. (2017). Organization Development: Behavioral Science
Interventions For Organizational Improvement (6th Ed.). Pearson Education
3. Cummings, T., & Worley, C. (2015). Organization Development and Change (10th Ed.).
Cengage.
4. Anderson, D. L. (2013). Organization Development: The Process of Leading Organizational
Change: The Process of Leading Organizational Change. Sage Publications.
5. French, W.L. and Bell, C.H., Organisation development, Prentice-Hall, New Delhi.
6. Harvey, D.F. and Brown, D.R., An experimental approach to organization development,
prenticehall, Englewood Cliffs, N.J.
7. Hersey P., and Blanchard, H.B., Management of organisational behaviour: Utilising human
resources, Prentice Hall, New Delhi.
8. Pareek U., Rao, T.V. and Pestonjee, D.M., Behavioural processes in organisations, Oxford and
IBH., New Delhi.
9. Cummings, T. G., Theory of organization development and change, South Western.
10. Mclean Gary N., Organization Development, Berrett-Koehler Publishers Inc., San Francisco
 MBAEL 332: INDUSTRIAL AND MANAGERIAL PSYCHOLOGY

Course objectives:
1. To provide basic knowledge on psychological dimensions of people in work setting
and how their behaviour affects the organizational environment and its outcomes.
2. To give insight about Human Engineering and working conditions.
3. To provide understanding of Job Satisfaction and Employee Counselling.
4. To deliver the insights into understanding relationships between groups of employees
in order to enhance organisational productivity.
5. To give understanding of morale and fatigue and Stress management.

Course Outcomes: After attending this course, the students shall be able to:
1. Develop an understanding of psychological well-being of the individuals as
employees of a business organisation; .
2. Acquaint with the knowledge of psychological and environmental factors having
bearing on individual and group performance.
3. They shall develop insights to identify ways to handle job-related issues of inter
personal conflicts, motivation and counsel employees for improving their
performance
4. Develop a work place environment that is conducive to expected performance.
5. Manage Work place Stress.

CONTENT:

Unit I
Industrial Psychology: Concept, nature, scope, development of Industrial psychology,
Scientific Management principles, Hawthorne Studies, Time Motion & Fatigue study.
Personality – Concept, intellectual and personality traits, Psychological testing – nature,
purpose, classification of psychological tests, steps in test development.

Unit II
Human Engineering: Concept, new trends in human engineering, principles of performance
Working conditions – Psychological factors relating to accidents, Accident proneness,
reduction in accidents, human & economic costs of accidents
Industrial safety and safety measures, elements of safety and health programmes.

Unit III
Job Satisfaction: Meaning, concept, significance & measurement of job satisfaction, impact
of job satisfaction on productivity and motivation
Employee Counselling – Meaning, need, scope, qualities of a counsellor, types of
counselling and process.

Unit IV
Work environment: Concept and meaning, requirement of suitable work environment,
Quality of worklife (QWL).
Morale – Meaning, nature, importance, determinants, measuring morale, techniques to
improve morale and productivity, morale and job satisfaction.
Fatigue – Concept, nature and feature, types of fatigue, symptoms and causes of fatigue,
effect on work & productivity, remedies to handle fatigue.

UNIT V
Workplace Stress: Definition, nature, types and consequences of stress, indicators of
managerial stress (stressors), managing stress at workplace, stress reduction interventions, job
performance and stress, stress vulnerability, decision making under stress, Burnout. Learning
experience from real life case studies.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:

1. Arnold, J., Coyne, I., Randall, R., & Patterson, F. (2020). Work Psychology: Understanding
Human Behaviour in the Workplace (7th Ed.). Pearson Education.
2. Blum & Nayler, Industrial Psychology, Sage publications
3. Cary L. Cooper and Edwin A. Locke, Industrial and organisational Psychology, Blackwell
publication 3. Aamodt G. Michael, Industrial Psychology, Cenage Publication
4. Gladding, S., & Batra, P. (2018). Counselling (8th Ed.). Pearson Education.
5. Ratnam, V., & Dhal, M. (2017). Industrial Relations (2nd Ed.). Oxford University Press.
6. Schein ,E. H. , Organisational Psychology, Prentice Hall Inc.
7. Sharan A. K., Encyclopaedia of Industrial Psychology, Anmol publication
8. Spector, P. (2016). Industrial and Organizational Psychology: Research and Practice (1st Ed.).
Wiley.
9. Swanson, J., & Fouad, N. (2019). Career Theory and Practice: Learning Through Case
Studies (4th Ed.). Sage Publications.
 MBAEL 333: TALENT MANAGEMENT AND RETENTION

Course Objective:
1.To impart an understanding of talent management through insights on strategies for
acquisition, engagement, and retention of talent in organization.
2. To familiarize the students with tools and techniques involved in making Competency.
3. To give insight about Employee Engagement, and Retention strategies.
4. Principles of Adult Learning.
5. Development and Implementation of Training.
Course outcomes: After attending this course, the students shall be able to:
1. Describe organization’s approach to manage talent and its alignment with business
strategy.
2. Demonstrate ability to map competency based on job analysis.
3. Devise strategies to develop, engage, and retain talent.
4. Illustrate an understanding of training need identification and design training
proposal.
5. Relate training methods, tools and techniques of training evaluation with different
training programme requirements and evaluate its effectiveness.

CONTENT:

Unit I
Elements of talent Management, Talent Management System and Approach, Talent
Management Assessment Tools, HR Planning, creating a Talent Management System, Forces
impacting Talent Management, Institutional Strategies for dealing with Talent Management
issues, Information Technology to support Talent Management System.
Unit II
Define competencies and types, Competency mapping- Developing Competency models,
Personal competency framework, Lancaster Model of Managerial competency, Competency
based Applications, Formation of Competency framework.
Unit III
Attraction, Employee Engagement, and Retention strategies, Developing a Career strategy,
Career Life-cycle, Succession Management, Fostering opportunities for growing career,
Coaching and Mentoring as career development tools.
Unit IV
Principles of Adult Learning, Kolbs’ learning Cycle, Objective, Need of Training Need
Analysis, TNA model, Framework for conducting TNA, Output of TNA, Approached to
TNA. Design of Training, Developing Objectives, Drafting training proposal, Training
methods, and Aids, Qualities of an Effective Trainer.
Unit V
Development and Implementation of Training, Evaluation of Training models, Evaluation
Design, Evaluating Transfer of training on the Job, Techniques & Problems in Measurement
of Training, Cost-benefit analysis of training, Feedback,. Key areas of training: Onboarding,
Diversity Training, Prevention of Sexual Harrassment Training,
Team training, Cross-cultural Training. Employee and Management Development,
Approaches to Management Development, Management Development Implications, Training
for executive level management.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:
1. Wilcox Mark (2020), Effective Talent Management: Aligning Strategy, People and
Performance, Routledge
2. Berger Lance A & Berger Dorothy R. (2018), THE TALENT MANAGEMENT
HANDBOOK, 3rd Edition , McGraw Hill Education
3. Lance A. Berger and Dorothy R. Berger, The Talent Management Handbook, McGraw-Hill.
4. Michael Armstrong, A Handbook of HRM Practice, Kogan Page.
5. Jane Yarnall, Strategic Career Management, Butterworth-Heinemann, UK.
6. Allan Schweyer, Talent Management Systems, Wiley.
7. Jack J. Phillips and Lisa Edwards, Managing Talent Retention, Pfeiffer.
8. William Macey, Benjamin Schneider, Karen Barbera, and Scott A. Young, Employee
Engagement, Wiley- Blackwell.
9. L. R. Craig,Training & Development Handbook. New York: ASTO/McGraw Hill.
10. Taylor. ,& Lippitt. Management Development & Training Handbook. UK: McGraw Hill.
 MBAEL 334: PERFORMANCE MANAGEMENT AND HR AUDIT

Course Objective:

1. To impart an understanding of concept, process, system and strategies for managing

performance of employees at different levels in organization.
2. To develop understanding about various performance appraisal methods.
3. To give insight about Performance Management system.
4. To develops insight on the evaluation aspects of HR Audit, processes and its
alignment to the business.
5. To provide understanding about concept of Balance Score Card for measuring
performance of organisation.

Course outcomes: After attending this course, the students shall be able to:
1. Design performance management system in organization that supports its mission and
strategy.
2. Compare different performance management practices and define their attributes.
3. Identify limitations and problems of performance appraisal methods.
4. Describe different approaches to HR Audit.
5. Design a Balanced Scorecard and relate to HR functions, organization strategy and
customer satisfaction.
CONTENT:
Unit I
Conceptual Framework of Performance Management, Performance management process,
Objectives of performance management system, Performance management and performance
appraisal, Linkage of performance management system with other HR practices.

Unit II
Components of Performance Management System, Performance planning, Ongoing support
and coaching, Performance measurement and evaluation, Performance management and
appraisal, Methods of performance appraisal, Appraisal
Communication, Measuring Performance, Conducting Performance Reviews, Improving
Performance, 360-degree feedback, Identifying potential for development.

Unit III
Performance management feedback, Counselling and Coaching, Performance management
documentation, Managing Performance at Organization and individual level, Managing Team
Performance, Performance management and Pay, Performance Management Development
Program, Performance Management Training, Evaluating Performance Management, Use of
technology and e-PMS, Performance management practices in Indian organizations.

Unit IV
HR Audit: Identifying the Human Resource Audit Goal, Defining the Audit Team,
Approaches to Human Resource Audit, and Benefits of Human Resource Audit, Role of
HRD Audit in Companies, Methods and its limitations, HRD Score card, Audit of HR
Planning , Audit of HR Development, Audit of Training, Audit of Industrial Relations, Audit
of HR Climate.

Unit V
Balance Scorecard: Balance Scorecard as a Measurement system, Development of the
Balanced Scorecard- Balanced Scorecard Team, Balanced Scorecard Development Plan,
Development Phase, Communication, Balanced Scorecard and Strategy, Values and Balanced
Scorecard, Developing Performance Objectives and Measures,
Measures for the Customer, Measures for the employee learning and growth, Employee
feedback on Balanced Scorecard, Cause and effect linkages, Embedding Balance Scorecard,
Balanced Scorecard and Compensation, Reporting Balanced Scorecard results.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:
1. Human Resource Development Insights. (2021). India: SAGE Publications.
2. Pareek, U., Rao, T. V. (2015). Designing and Managing Human Resource
Systems. India: CBS Publishers & Distributors
3. Rao, T. V. (2014). HRD Audit: Evaluating the Human Resource Function for Business
Improvement. India: SAGE Publications.
4. Armstrong, M. & Baron, A., Performance management and development, Jaico Publishing
House, Mumbai.
5. Armstrong, M., Performance management, Key strategies and practical guidelines, Kogan
Page, London.
6. Bhattacharyya, D.K., Performance management systems and strategies, Pearson Education.
7. Robert B., Performance management, McGraw-Hill Education India.
8. Rao, T.V., Performance management and appraisal systems, HR tools for global
competitiveness, Response Books, A division of Sage Publications.
9. John McConnell, Auditing your Human Resources Department
10. Paul R. Niven, Balance Scorecard, John Wiley & Sons, Inc.
 MBAEL 335: INDUSTRIAL RELATIONS AND DISPUTE SETTLEMENT
Course Objectives:

1. To help students understand the importance of maintaining harmonious employee-

employer relations.
2. To promote productivity, efficiency, and ensuring fair treatment among employees.
3. To develop equitable treatment of employees and resolve conflicts through
negotiation.
4. To aid students in learning the importance of collective bargaining.
5. To make students aware about labour laws and regulations.

Course Outcomes: After attending this course, the students shall be able to:

1. Enhance employee satisfaction and engagement in an organization.

2. Increase productivity and efficiency gains by fostering positive employee-employer
relations
3. Resovle Conflict in the organization through negotiation, mediation, and arbitration
mechanisms
4. Compliance with labour laws and focus on industrial relations
5. Improve organizational reputation by being a fair and responsible employer,
attracting talented individuals and fostering positive stakeholder relationships.

CONTENT:
Unit I

Industrial Relations: Concept, nature, significance, participants to IR, approaches of IR –

Unitarist, Pluralistic, Gandhian, Marxist & Dunlop ‘s, Requirements of a good IR
programme, changing dimensions of IR in India.

Unit II

Industrial Conflicts & Disputes: Concept, nature, causes and forms of disputes, impact of
conflicts and disputes on industrial relations Industrial Dispute Act,1947 – Objective,
authorities, power and procedures of authorities, provisions rated to strikes, lock-outs and
unfair labour practices, layoff, retrenchment and closure, penalties.
Unit III

Trade Unionism: Concept, need, development and forms of unions, level of unions, union
issues, role of union in mergers and acquisitions Trade Union Act, 1926 - Definitions,
objectives, provisions relating to registration & recognition of unions, rights and liabilities of
unions, dissolution of unions, penalties and procedures.

Unit IV

Collective Bargaining: Meaning, objective, functions, types of bargaining, bargaining

process, Essentials of successful collective bargaining, Collective bargaining in Indian
context.

Unit V

Worker’s Participation in Management – Concept, significance, pre-requisites of WPM,

levels and forms of WPM, WPM in Indian context. Grievance Redressal – Concept,
significance, types of grievances, settlement procedure of grievance and its impact on IR.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:

1. Mamoria C. B., (2022): Dynamics of Industrial Relations, 16th edition, Himalaya Publication
2. Chabra T.N., (2018): Human Recourse Management Concept and Issues, 1st edition Dhanpat
Rai Publications.
3. Monappa A., (2017): Industrial Relations and Labour Laws, 2nd edition, McGraw Hill
Publication
4. Yoder D., (2016): Personnel Management & Industrial Relations, 5th edition, Prentice Hall
Inc.
5. Rao S. P., (2011): Essentials of Human Recourse Management & Industrial Relations, 2nd
edition, Himalayan Publications.
 MBAEL 431: NEGOTIATIONS & COMPENSATION MANAGEMENT

Course Objectives:
1. To provide understanding of concept, process and techniques for Negotiation.
2. To provide insights into the compensation management administration of the
organisations .
3. To develop understanding of Compensation payment under the light of prevailing HR
legislations.
4. To get insight about the Legal provisions related to Payment of Bonus and Wages.
5. To provide understanding of Legal provisions related to Equal remuneration and
Payment of gratuity and Wages.

Course outcomes: After attending this course, the students shall be able to:
1. Negotiate on various issues and analyse their causes and consequences.
2. Gain applicable insights to develop policies resulting in equitable compensation at
various level of organisation.
3. To formulate and operationalize the plans and policies to ensure compliance of
various act related to payment of compensation.
4. Ensure the compliances of provisions related to Payment of Bonus and Wages.
5. Effective implementation of Legal provisions related to Equal remuneration and
Payment of gratuity and Wages in an organisation.
.
CONTENT:
Unit I
Negotiations: Concept, process of negotiation, levels of negotiation, issues in negotiation,
gender negotiations, and negotiations related to compensation, negotiation skills,
communication and administration of negotiations, breakdown of negotiations – causes and
consequences.
Unit II
Compensation Management: Meaning, concept, significance, process, forms of pay,
financial and non-financial compensation, factors affecting employee remuneration,
components of remuneration, wage structures, designing of optimal pay structure, essentials
of compensation system, incentive plans.
Executive Compensation – Concept, components and factors affecting executive
compensation, principles of executive compensation, designing and complexities of executive
compensation plans.
Unit III
Workmen Compensation Act,1923
Objectives and application, Definitions – dependent, employer, partial and total disablement,
workman injury, accident provisions regarding Employer’s liability, amount of compensation
and its computation, compensation distribution, notice and claims, procedures before
authorities – Commissioners.
Payment of Wages Act,1936 – Objective, scope and application, definitions, provisions
relating to responsibility for fixation of pay, fixation of wage periods, deductions from wages,
remedies available to worker, power of authorities, penalty for offences.
Unit IV
Minimum Wages Act, 1948:Scope, objectives and application, concept of minimum, living
and fair wages, determination of minimum wages, authorities – the advisory body, remedy to
worker or non-payment.
Payment of Bonus Act, 1965: Objective, scope and application, definitions, provisions
relating to computation of bonus, eligibility and disqualifications for bonus, minimum and
maximum amount of bonus, set-on and set-off of allocable surplus as bonus, bonus linked
with productivity or production.

Unit V
Equal Remuneration Act, 1976: Application, provisions related to payment of
remuneration at equal rates to men and women, register to be maintained, role of inspectors,
Central Advisory Committee – composition, term of office, cessation of membership,
Penalties.
Payment of Gratuity Act, 1972: Applicability of the act, Definitions – employee, employer,
continuous service, payment of gratuity, forfeiture of gratuity, employer’s duty to determine
and pay gratuity, recovery of gratuity, penalties.
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.
Suggested Readings:
1. Labour Laws (2019 edition), Taxmann Publication
2. Kolb, D. M., Porter, J. L. (2015). Negotiating at Work: Turn Small Wins Into Big
Gains. Germany: Wiley.
3. Cohen, Negotiating Skills for Managers, McGraw Hill
4. Carrel, Negotiating Essentials: Theory, Skills and Practice, Pearson Education
5. Misra S. N., Labour and Industrial Law (29th edition), Central Law Publication
6. Srivastava S. C., (Rev. 2006) Labour Law and Labour Relations: Cases & Materials
7. Monappa A., Industrial Relations and Labour Laws, McGraw Hill Publication
8. Ghosh P. & Nandan S., Industrial relations and labour Laws, McGraw Hill Publication
 MBAEL 432: CROSS CULTURAL MANAGEMENT AND INTERNATIONAL HRM
Course Objectives
1. To develop an insight on the impact of culture on managerial effectiveness.
2. To build cognitive framework to understand cross-cultural management issues in the
global organizations.
3. To develop an insight on issues related to international HRM practices.
4. To get insight about the diversity and barriers.
5. To provide understanding about Key HR Challenges face by organisations working
internationally.
Course outcomes: After attending this course, the students shall be able to:
1. Compare and analyse cultural differences with respect to managerial behaviour
through different frameworks.
2. Identify problems in cross-cultural management and design ways to address them.
3. Describe workforce diversity in multi-national organizations and give insight about
Cross cultural influence and Technology.
4. Design organization structure, systems, and HR practices to encourage inclusion.
5. Manage Human Resource in International Organisation

CONTENT:

Unit I
The Concept and characteristics of Culture, Culture and Behaviour, Layers of Culture,
Cultural determinism, Relativism, Ethnocentrism, Organization culture, Dimensions of
Culture and their influence on Organization

Unit II
Cross Cultural concept and issues in Organizations, Cross Cultural Differences, Cross
Cultural Analysis, Cross Cultural Framework by Harry Triandis, Geert Hofstede,
Trompenaars and Hampden, Clyde Cluckhohn, T.E. Hall, GLOBE study on national culture,
Mapping cross-cultural differences

Unit III
Culture and Strategy, Cross cultural influence and Technology, Culture and styles of
Management, Cross Cultural Decision Making, Cross Cultural Communication and
Negotiation, Conflicts and cultural differences, Managing Cross Cultural Teams, Culture and
Leadership

Unit IV
Diversity and inclusion: Culture and diversity, Ensuring cultural diversity and its importance,
Barriers to cultural diversity, Diversity Management, Approach of inclusion, Ethical issues in
cross-cultural management, Developing intercultural relationships

Unit V
International HR: Key HR Challenges facing organisations working internationally, Core
functions of IHRM and Managing Diversity- Recruitment, Selection Process, Expatriates
(International Adjustment), Expatriation & Repatriation Management, Performance
Appraisal, Cross Cultural Training & Development, Compensation, International Industrial
Relations, Quality Circles, Participative Management

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:

1. Mahadevan, J. (2023). Cross-cultural Management: A Contemporary Approach. India: SAGE.

2. Thomas, D. C., & Peterson, M. F. (2014). Cross-cultural management: Essential concepts.
Sage Publications.
3. Marie-Joelle Browaeys and Roger Price (2010). Understanding Cross-cultural Management.
Pearson
4. Marie-Joelle Browaeys and Roger Price: Understanding Cross-Cultural Management, Pearson
5. Dipak Kumar Bhattacharya : Cross cultral managrment, Text and cases, PHI Learning Private
Limited
6. G. Hofstede, Cultures and Organizations : Software of the mind, McGraw-Hill
7. Puffer, S.: Management Across Cultures. Insights from Fiction & Practice, Blackwell
Business
8. Schneider, S. C, Barsoux, J. : Managing across cultures, Prentice Hall/Financial Times,
9. Deresky Helen : International Management; Managing Across Borders and Cultures, Pearson
Education India
10. Gannon Martin J. and Newman Karen: The Blackwell Handbook of Cross- Cultural
Management
 MBAEL 433: TEAM WORK AND LEADERSHIP
Course Objectives:
1. To develop an awareness of the knowledge, skills, and attributes necessary for an
effective leader.
2. To give understanding about the importance of teamwork.
3. To get better leverage on the diverse competencies of people in teams.
4. To provide understanding about the various approaches to Leadership.
5. To give insight about the Influence Tactics for Leaders.

Course Outcomes: After attending this course, the students shall be able to:
1. Develop critical understanding of theories and concepts of teamwork and leadership.
2. Understand techniques to develop teamwork and leadership behaviour.
3. Demonstrate individual behaviour as a team member and leader.
4. Engage and collaborate virtual teams, self-managed teams.
5. Manage and lead people effectively.

CONTENT:

Unit I
Teams: Developing effective teams, Self-managed teams model, Guidelines for creating
teams, Influences on team effectiveness, Teamwork skills in the workplace, Characteristics of
effective teams, Inclusive teams - division of labour, respect and unity, Building high
Performance Teams, Reasons for team failure, Effective Team Performance.
Managing Virtual Teams, Peer and self-assessment, mitigating conflict, Virtual Team
Technology- online collaborating tools and communication technology, Global corporate
Virtual teams.

Unit II
Collaboration in the workplace, Building a collaborative team environment, Team members
roles for effective group collaboration, Communicating in team based organizations,
Listening effectively in groups, Preparing, conducting and contributing to productive
meetings, Setting team goals and objectives, Aligning individual strengths with team goals,
Trust building in business teams, Becoming a cohesive group, Groupthink, Techniques for
group decision making, Building and contributing to team culture, Team conflict,
Collaborative problem solving, Team creativity, Robot and human teamwork-issues and
challenges.

Unit III
Concept of Leadership, Characteristics of the Leader, Importance of Context for Leadership,
Perspectives on Effective Leadership Behaviour, Managing the Work, Managing Relations,
Leadership and Emotions, Leadership and Ethics, Culture and Leader effectiveness (GLOBE
study)

Unit IV
Approaches to Leadership: Trait Approach, Behavioural Theories, Ohio state Leadership
Studies, Michigan Studies, Group dynamics Studies, Rensis Likerts’s Management System,
The Leadership Grid, Contingency Theories-TannebaumSchmidt Continuum, Fiedler’s
Contingency Model, House Mitchell Path Goal Theory, Vroom Yetten Contingency Model
and Hersey-Blanchard Tridimensional Leader Effectiveness Model
Contemporary leadership- Charismatic leadership, Transformational leadership, Authentic
leadership, Servant leadership, Responsible Leadership.

Unit V
Influence Tactics for Leaders, Influential Process and Managerial Effectiveness,
Impression Management, Defensive behaviour, Leadership in Teams and Self Managed
Group, Leading Meetings, Developing Leadership Skills – Leadership Development Strategy,
Lean leadership- concept, principles, lean leadership at different organization levels, and
methods for continuous improvement.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:

1. Lake, D., Baerg, K., Paslawski, T. (2015). Teamwork, Leadership and Communication:
Collaboration Basics for Health Professionals. Canada: Brush Education.
2. John C. Maxwell, Teamwork, Jaico.
3. Uday K. Halder, Leadership and Teambuilding, Oxford University Press.
4. Alison Hardingham and Jenny Royal, Teamwork in practice, Jaico.
5. Hellriegal, Slocum, and Woodman, Organizational Behavior, South-Western.
6. Jerald Greenberg and Robert A. Baron, Behavior in Organization, Prentice Hall.
7. Hersey, P., Blanchard. K. H., & Johnson, D. E. (2001). Management of Organizational
Behaviour:
8. Leading Human Resources. Prentice Hall.
9. Peter A. Topping, Managerial Leadership, McGraw Hill
 MBAEL 434: STRATEGIC HRM AND HR ANALYTICS
Course Objectives:

1. To develop student perspective on design and implementation of human resource

management strategies.
2. To give insight on the HR analytics helps to make better decisions.
3. To equips the students to capture HR metrics and analyse the data in order to develop
meaningful interpretation that helps in decision making.
4. To provide them understanding about Concept and Evolution and tools of Human
Capital Metrics and Analytics.
5. To make them able to assess External forces and Internal factors.
Course outcomes: After attending this course, the students shall be able to:
1. Compare the strategic approach from traditional HRM.
2. Skilled in using Strategic HRM Tools.
3. Formulate policies in light of HR strategy aligned to business strategy.
4. Identify and interpret HR metrics for evidence-based HRM.
5. Analyse and evaluate data to optimize and synchronize the delivery of HR service.s

CONTENT:

Unit I
Concepts and principles of Strategic HRM, Strategic HRM models, Developing and
Implementation of HR strategy, Strategic Role of HR, Impact of Strategic HRM on
organization performance.

Unit II
Formulation of Strategic HRM, Strategic HRM tools- Strategic Map, HR Scorecard, Digital
Dashboard, Linking HRM and customer outcomes, Capability building perspective-
leadership development and talent management, Organization and Human resource
capabilities, Options for Human Capital acquisition.

Unit III
HR Strategies: Human Capital Management strategy, High Performance strategy, Corporate
Social Responsibility strategy, Organization Development strategy, Employee engagement
strategy, Knowledge management strategy, Employee engagement strategy, Talent
management strategy, Learning & Development strategy, Reward strategy, Employee
relations strategy

Unit IV
Concept and Evolution of Human Capital Metrics and Analytics, Analytics and Prediction.
Importance of HR Analytics. Steps of Analytics, Descriptive, Prescriptive analysis, and
Causal analysis, HCM: 21Model, Value chain for HCM: 21Model, Predictive HCM for
strategy formulation and implementation, Accountability and Communication with HCM.

Unit V
External forces and Internal factors, Risk assessment, Employee Value Proposition, Scenario
Planning, Capability Planning, Process Optimization, Integrated Delivery, Predictive
Measurement - Analytics from existing data, Data integration- linkages and feedbacks, Use of
workforce analytics to improve decision making,

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:

1. Nijjer, S., Raj, S. (2020). Predictive Analytics in Human Resource Management: A Hands-on
Approach. United Kingdom: Taylor & Francis.
2. Smith, T. (2013). HR Analytics: The What, why and how.... United States: CreateSpace
Independent Publishing Platform.
3. Armstrong, Michael, Strategic Human Resource Management, Kogan Page.
4. Storey, J., Wright, P., Ulrich, D., Strategic Human Resource Management, Routledge
Companions.
5. Greer, Charles R., Strategic Human Resource Management, Pearson.
6. Agarwala, T., Strategic Human Resource Management, Oxford University Press.
7. Jac Fitz-enz, The New HR Analytics, AMACOM, NY.
8. Gene Pease, Boyce Byerly and Jac Fitz-enz, Human Capital Analytics: How to Harness the
Potential of Your Organization’s Asset, John Wiley & Sons.
9. Bhattacharyya, D.K., HR Analytics: Understanding Theories and Applications, Sage.
10. Edwards, M.R. and Edwards, K., Predictive HR Analytics, Kogan Page.
 MBAEL 435: EMPLOYEE WELFARE & SOCIAL SECURITY

Course Objectives:
1. To give insight about the various welfare facilities and services provided to
employees.
2. To make their life worth living and how these create a sense of belongingness and
loyalty towards the organisation.
3. To give insight about how these schemes improve the efficiency of the employees.
4. To create a conducive work environment
5. To enhance industrial productivity and peace.
Course Outcome: After attending this course, the students shall be able to:
1. Recognize the importance of various social welfare schemes.
2. Enhance productivity through healthy and satisfied workforce working in congenial
environment.
3. Be proficient in devising plans to give the welfare benefits of Maternity, Employees
State Insurance and Provident Fund.
4. Assess the scope of application of the Factory Act.
5. Compliance with various legislations.

CONTENT:

Unit I
Employee Welfare: Meaning, concept, features, objectives, rationale of employee welfare,
types of welfare activities, approaches to labour welfare – functional theory, religion theory,
social theory, paternalistic theory, placating theory, principles of employee welfare.

Unit II
Industrial Health & Hygiene: Concept, nature and significance of employee health,
components of employee health – mental & physical, noise control at workplace, importance
of hygiene maintenance at work, hygiene and health of worker, workplace hygiene policies
and procedures.

Unit III
Social security: Concept, nature, scope and significance, Social insurance and social
assistance. Social security schemes in India.
Maternity Benefit Act, 1961 – Objectives and benefits, provisions related to employment of
or work by women during certain periods, right to payment of maternity benefits, notice of
claim of maternity benefit and payments, leave, dismissal in absence during pregnancy,
forfeiture of maternity benefits.

Unit IV
Factories Act, 1948: Definitions, authorities under the factories act, health, safety, provisions
relating to hazardous process, welfare, working hours, working hours for adult, employment
of young persons, women and child labour ,annual leave with wages, penalties and procedure.
Unit V
Employees State Insurance Act, 1948: Objectives, definitions – personal injury, wages,
partial and permanent disablement, Administration – Corporation, Standing committee and
Medical benefit council, finance and audit, contributions, benefits and penalties.
Employees Provident Fund and Miscellaneous Act, 1952 – Objectives, Definitions,
Central board, State board, Executive committee, Board of trustees, Contribution to the
scheme, employees provident fund scheme, Employee pension scheme, appeals to the EPF
appellate tribunals, recovery officer, penalties.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:

1. Labour Laws (2019 edition), Taxmann Publication

2. S. N. Misra, Labour and Industrial Law (29th edition), Central Law Publication
3. Monappa A., Industrial Relations and Labour Laws, McGraw Hill Publication
4. Ghosh P. & Nandan S., Industrial relations and labour Laws, McGraw Hill Publication
5. Padhi, P. K. (2017). Labour and Industrial Laws. India: Prentice Hall India Pvt., Limited.
 GROUP D: INTERNATIONAL BUSINESS

MBAEL 341: EXPORT IMPORT PROCEDURES AND DOCUMENTATION

Course Objectives:
1. To provide students an understanding of concepts of export business and the steps in
export process.
2. To develop an understanding of various institutions facilitating foreign trade and
export business
3. To help the students comprehend the roles and functions of various autonomous
bodies and councils in promoting exports from India.
4. To gain insights about the various documentational procedures required in export-
import business.
5. To understand the strategies and financing methods used in export-import business.

Course Outcomes: After attending this course, the students shall be able to:
1. Understand the concept of export business and learn how to export
2. Analyse the facilities and schemes by the various institutions facilitating foreign trade
and export business
3. Identify the opportunities and facilities by various autonomous bodies and councils
for prospective exporters and importers.
4. Learn about the various documents used in export-import business and their
applications.
5. Learn the applications of financing procedures and export-import strategies in foreign
trade.

CONTENT:

Unit I
Introduction to Foreign Trade, Framework of Foreign Trade, Concept of Export/ Import,
Exporting as an Entrepreneur, Sequential steps in the Export Process, Registration Process
with various bodies, Concept of IEC, Composition of India’s Export and Import, Direction of
India’s Export, Trade Balance, Trade Deficit

Unit II
Role and Functions of various Government bodies in promoting Exports from India, Ministry
of Commerce and Industry, Export Promotion Councils, Export Credit Guarantee
Corporation, Director General of Foreign Trade Directorate General of Commercial
Intelligence and Statistics, India Trade Promotion Organization, Federation of Indian
Exporters Organization, Export Import Bank, State Trading Corporations of India Ltd.

Unit III
Role and Functions of various Autonomous Bodies in Promoting exports from India: -,
Commodity Boards, Export Inspection Councils, Marine Products Export Development
Authority, Agriculture and Processed Food Export Development Authority, Service
Institutions, Freight Investigation Bureau.

Unit IV
Export Import Documentation, Process of Documentation, Commercial Export Documents,
Principal Commercial Documents, Auxiliary Commercial Documents, Regulatory
Documents, Export Marketing, Processing an Export Order, Negotiation of Documents, Role
of Bank in an Export / Import Transaction.

Unit V
Export Import Strategies, Methods of Financing Exporters, Factoring, Credit Insurance, Risks
associated with Exports / Imports, Management of Risks in Export / Import Business, Export
Incentives, Highlights of Foreign Trade Policy, Export Promotional Initiatives under Foreign
Trade Policy.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects

Suggested Readings:
1. Ministry of Commerce: Foreign Trade Policy (2023)
2. ParasRam (2017)Export: What, Where and How?, Anupam Publications.
3. Paul and Aserkar(2013), Export Import Management, 2nd edition, Oxford publishing
4. A. Kumar(2008), Export and Import Management, Excel books
5. Handbook of Procedures (Vol I & II). ITC (HS) Classification of Export and Import Items
(latest).
6. Various Issues of Import Export Times (IMPEX) (latest edition)
 MBAEL 342: FOREIGN EXCHANGE MANAGEMENT

Course Objectives:
1. To develop conceptual framework within which management of foreign exchange in
multinational firms can be analyzed.
2. To familiarize the students with the international financial environment and its
implication on international business.
3. To provide understanding of foreign exchange markets and their products.
4. To help students understand management of foreign exchange risk and its
management.
5. To comprehend the dynamics of international financial decision making in Indian
companies
Course Outcomes: After attending this course, the students shall be able to:
1. Define and practically apply various concepts of foreign exchange Management in
firms facing dynamic global business environment
2. Tackle the challenging issues of multifaceted risk management problems arising from
gamut of exposures.
3. Develop and implement innovative financial strategies for firms participating in
global financial markets using various financial assets optimally.
4. Prepare multinational financial portfolio for organizations
5. Understand the foreign exchange trading by Indian companies

CONTENT:

Unit I
Foundation and scope of International Financial Management: Globalization and
Multinational Firms; International Business Methods; International Financial System,
International Monetary System, Balance of Payments

Unit II
Foreign Exchange Market, Exchange Rates, Spot and Forward rates. Foreign exchange
markets: currency futures and options. Theories of foreign exchange rate movement and
international parity conditions. Parity Conditions in International Finance: Law of One Price,
Purchasing Power Parity, Interest Rate Parity, Fisher Effect, International Fisher effect.

Unit III
Currency Risk Management Alternatives - natural and operating hedge, Currency market
hedges – forward contract, futures contract, currency options, currency swaps. Foreign
exchange exposure and risk management: economic exposure; transaction exposure;
translation exposure.

Unit IV
International Investment Decisions; Foreign Direct Investments, International Portfolio
Investment, International Capital Budgeting: Factors affecting cash flows in Capital
Budgeting Decisions, Cost of Capital; Risk reduction through diversification
Unit V
International Financing Decisions, Overview of International Financial Markets, Multilateral
Development Banks, International Banking, International Bond markets; International Equity
Markets; development of strong currencies (Dollar and Euro) and its implications for Indian
companies.

Pedagogy: Case studies, Discussion, Presentations, Projects, Simulations

Suggested Readings:
1. Madhu Vij (2021). International Financial Management,4th Edition, Taxman
2. Siddaiah (2021). International Financial Management: An Analytical Framework, 3rd
Edition, Pearson Education.
3. Eun & Resnick (2021). International Financial Management, 8th Edition, McGraw-Hill
Education
4. P.G. Apte (2020). Global Financial Management,8th edition, McGraw-Hill Education
5. Alan C. Shapiro & Atultya Sarin (2008) Foundations of Multinational Financial
Management, 6th Edition Wiley
 MBAEL 344: INTERNATIONAL MARKETING

Course Objectives:
1. To provide students an understanding of fundamental concepts of international
marketing and the various aspects of globalisation
2. To help the students comprehend the concept of international market selection, cross-
cultural classifications, international trade patterns and international market
evaluation.
3. To develop an understanding of the various modes of entry to international markets.
4. To gain insights about product strategies for international markets and branding for
international markets.
5. To understand the various pricing approaches for international markets and the
distribution policies in international markets.

Course Outcomes: After attending this course, the students shall be able to:

1. Learn the basic concepts in international market and the application of globalisation
2. Explain how managers use the concept of international market selection, cross-
cultural classifications, international trade patterns and international market
evaluation
3. Analyse and use the various modes of entry to international markets.
4. Develop a thorough understanding of product strategies for international markets and
branding for international markets.
5. Analyse the various pricing approaches for international markets and the distribution
policies in international markets.

CONTENT:

Unit I
Concept of Globalization, Effect of Globalization on Marketing Domain, Concept of
International Marketing, Domestic Marketing v/s International Marketing, Evolutionary
Process of Global Marketing. Types of International Marketing: Export / International /
Multinational / Global / Local Marketing. Ethnocentric, Polycentric, Geocentric, Regiocentric
(EPRG) Approach.

Unit II
International Market Identification, Evaluation and Selection, International Marketing
Research, Cross Cultural Behavior, Emic and Etic Approach, Hofstede’s Cultural
Classification, Trompenaar’s Cultural Classification, International Trade Patterns,
Identification of International Markets, Segmentation of International Markets, Methods of
International Markets Evaluation

Unit III
Entry Mode Decisions, Various Modes of Entry in International Markets: Exports (Direct
and Indirect, Piggybacking, International Licensing, Franchising and Leasing, International
Strategic Alliances and Management Contracts, Overseas Turnkey Projects, International
JV’s, Wholly Owned Foreign Subsidiaries. Factors affecting selection of Entry Modes.
Unit IV
Product Strategy for International Markets, Product Identification & Developing Products for
International Markets, International Product Standardization, International Product
Adaptation, International Product Launch Strategies, International Product Life Cycle,
Branding for International Markets, Strategies for Building Global Brands.

Unit V
Pricing Approaches for International markets, Factors Affecting Pricing Decisions in
International market, Communication Strategy in International Market, Tools for
International Marketing Communication, Terms of Delivery in International Transactions,
Concept of Distribution Channels in International Market, Factors Affecting Selection of
Distribution channels, Structure of International Distribution Channels.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects.

Suggested Readings:
1. Keegan(2018), Global Marketing, 9th edition, Pearson education
2. Bhattacharya (2015), International Marketing Management – An Indian Perspective, Sultan
Chand& Sons
3. Joshi (2014), International Marketing, 2nd edition, Oxford University Press
4. Lee and Carter(2012), Global Marketing Management, 3rd edition, Oxford University Press
5. Cateora, Graham &Salwan (2008), International Marketing, 13th edition, McGraw Hill.
6. Onkivit , Shaw(2008), International Marketing: Strategy and Theory, 5th edition,Routledge
 MBAEL 344: EMERGING ECONOMIES AND MARKETS

Course Objectives:
1. To develop a thorough understanding of the Emerging Economies and markets.
2. To help students understand the unique economic, political, cultural and social set
ups for BRICET.
3. To assist students in comprehending the challenges and opportunities faced by
multinational firms operating in emerging markets.
4. To provide students knowledge regarding the evolution and growth of emerging
market MNCs.
5. To support students by highlighting the ethical and social issues in emerging
economies.

Course Outcomes: After attending this course, the students shall be able to:
1. Identify and define characteristics of emerging markets.
2. Point out and discuss the sources of growth that shape the behavior of emerging
market economy – BRICET.
3. Explain and interpret trade and exchange rate policies affecting Multinational firms
and industries in emerging market economies
4. Identify and evaluate the future prospects of business development for emerging
market MNCs.
5. Develop an understanding of property rights, corruption and bureaucracy and their
influence on operations of businesses in emerging markets.

CONTENT:

Unit I

Introduction: Emerging Economies and Markets, Perspectives for evaluating emerging

market potentials, Market Liberalization and Economic challenges in emerging markets.
Concept development and framework tools to consider in Emerging Markets. Local
adaptation and global integration. Common problems of emerging economies throughout the
Globe.

Unit II

Emerging Economies and Markets in BRICET: (BRICS + Eastern Europe and Turkey).
Africa – Cracking the next growth market: Thinking different and local mass market
competitive advantage

Unit III

Opportunities and challenges faced by multinational firms operating in emerging markets.

Affordability and sustainability: Disruptive business models. Competing in Emerging
Markets. Developed Country Companies Going to Emerging Markets.

Unit IV
Evolution of emerging market MNCs, competition in newly industrializing contexts. Filling
in the missing pieces and localizing the business model, Competitive strategies for engaging
local competitors, business model implications

Unit V

New emerging market innovation centers: challenges/opportunities to global firms, Ethical

dilemmas for entering into emerging markets. Handling corruption.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:

1. The Challenges of Technology and Economic Catch-up in Emerging Economies.

(2021). United Kingdom: OUP Oxford.
2. Emerging Market Multinationals and Europe: Challenges and Strategies. (2019).
Germany: Springer International Publishing.
3. Kolodko, G.W. (2019). Emerging Market Economies: Globalization and
Development. United Kingdom: Taylor & Francis Group.
4. Prahalad, C.K. (2019). The Fortune at the Bottom of the Pyramid: Eradicating
Poverty through Profits. Pearson Education
5. Ogendo, J. L. (2017). Emerging Economy MNEs: Exploring the Integration of
Knowledge Transfer and Strategy for Sustainable Performance. Germany: Springer
International Publishing.
6. Casanova, L., Cornelius, P. K., Dutta, S. (2017). Financing Entrepreneurship and
Innovation in Emerging Markets. United Kingdom: Elsevier Science.
7. Looney, R. E. (2014). Handbook of Emerging Economies. United Kingdom: Taylor &
Francis.
 MBAEL 441: INTERNATIONAL BUSINESS MANAGEMENT

Course Objectives:

1. To provide students a theoretical foundation of business management in the context of

globalization
2. To help students understand the STEPIN environment in which the international
business operates.
3. To assist students in comprehending the various theories of International Trade.
4. To skill students to apprehend the various regional economic groupings along with the
ethical and social responsibility of international business.
5. To provide students with country selection strategies as well as the basic knowledge
of all functional areas in international business.

Course Outcomes: After attending this course, the students shall be able to:

1. Explain and analyze the stages, approaches and types of International Business in
which an organization operates.
2. Appraise the implications of differing political, economic, social and legal
environment on the functioning of a global firm
3. Explore and apply the various trade theories and comprehend the trends in world
trade
4. Analyze the importance of Trade Blocks, Regional Economic Groups, ethical and
social responsibilities of international business.
5. Align and reorganize the Global Business strategies in the wake of dynamic shifts in
the global trade

CONTENT:

Unit I

Globalization and International Business: an overview of Globalization and International

Business, Types of International Business, International Business Approaches, Framework of
International Business, Internationalization Process, Factors affecting decision for
international business.

Unit II

Comparative Environmental Frameworks and International Business Environment Analysis:

Political, Economic, Social, Technological, Environmental and Legal factors; Local, National
and Global Perspectives; Macro, Industry and Internal Approaches.

Unit III

Theories of International Trade: Mercantilism, Absolute Advantage, Comparative Advantage,

Factor Endowment, New Trade, International Product Life Cycle, Competitive Advantage;
Trends in World Trade, Multinational Corporations.
Unit IV

International Economic Integrations: Theoretical Framework & Forms, Major Regional Trade
Agreements, Ethical and Social Responsibility of International Business

Unit V

International strategy – Country Evaluation and Selection, International Marketing,

International Finance, Global Operations & Supply Chain Management, International Human
Resource Management, Global E-business.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:

1. Hill, C. (2023). International Business (13th Ed.). McGraw Hill.

2. Kumar, A. (2023). The Global Trade Paradigm: Rethinking International Business in the
Post-Pandemic World (1st Ed.). HarperCollins India.
3. Daniels , J., Radebaugh , L., Sullivan, D., & Salwan , P. (2022). Interna?onal Business (16th Ed.).
Pearson Educa-on.
4. Joshi, R. M. (18th impression 2022). Interna1onal Business. Oxford University Press.
5. Singh, C. K., & Rakshit, P. (2022). International Trade & Business Management ‘EXIM Business
Practices’ (1st ed.). Dreambook Publishing.
6. Sumati, V. (2019). Fundamentals of International Business (4th Ed.). Pearson.
7. Rao, P. S. (2019). Interna4onal Business Text and cases (5th Ed.). Himalaya Publishing House.
8. Aswathappa, K. (2017). International Business (6th Ed.). McGraw Hill.
9. John, J. W., & Kenneth, L. W. (2017). International Business: The challenges of Globalization (8th
Ed.). Pearson.
 MBAEL 442: GLOBAL CULTURE DIVERSITY

Course Objectives:
1. To make student aware about the different perspective of Culture
2. To equip student with the understanding of Cultural competency
3. To provide insight about the International HRM
4. To provide understanding of working with the international teams
5. To provide understanding about the Global Advertising
Course Outcomes: After attending this course, the students shall be able to:
1. Understand the various aspects of cultural dimensions and their relevance.
2. Understand the multicultural competencies, management task and cross culture
coordination.
3. Understand the various aspects of International HRM
4. Work with the international Teams
5. Design and understand the Global Advertisement.
CONTENT:
Unit I
Defining culture: Examine the different perspectives of culture, Cultural dimensions
Explore Hofstede’s Dimensions of Culture, OCTAPACE model, Value orientations and
Dimensions, Reconciling cultural dilemmas, Culture and Styles of Management,
Management tasks and cultural values.
Unit II
Cultural Competency Instrument, Complexity of Culture, Privilege, National Cultures and
Global Diversity, Cross-Cultural Communication, Development of Multicultural
Competencies, Diversity Training, Skill Development
Unit III
International HRM, Staffing, Cross Cultural Coordination, Managing Workforce diversity
and culture, Culture and corporate structures ,Culture and Leadership ,Culture and Strategy
Cultural change in Organizations, Culture and marketing.
Unit IV
Working with International teams, Groups processes during international encounters,
Conflicts and cultural difference, Understanding and dealing with conflicts – Developing
Intercultural relationships
Unit V
The Role of Culture in Global Advertising: marketing communication process, impact of
humor and cultural values upon the effectiveness of communications,
 Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.
Suggested Readings:
1. Marie-joelle Browaeys and Roger Price , (2019), Understanding Cross-Cultural Management,
Pearson.
2. David C.Thomas (2018), Cross Cultural Management, 2/e, Sage Publications.
3. Parissa Haghirian (2013), Multinationals and Cross-Cultural Management: The Transfer of
Knowledge within Multinational Corporations , Routledge International Business
4. Richard Mead: International Management-Cross cultural Dimension, 3rd Ed., Wiley-
Blackwell
 MBAEL 443: INTERNATIONAL LOGISTICS MANAGEMENT

Course Objectives:
1. To provide students an understanding of fundamental concepts of global operations
management and global supply chain management.
2. To help the students comprehend the theories of international logistic system,
freighting methods of shipping conferences, liners and tramp operations.
3. To develop an understanding of various aspects of shipping industry and logistics
operators.
4. To gain insights about the various global port operations and types of ships used in
global trade.
5. To understand the international contract terms and containerization concepts.

Course Outcome: After attending this course, the students shall be able to:
1. Understand and use the concept of global operations management and global supply
chain management.
2. Explain how managers use the theories of international logistic system, freighting
methods of shipping conferences, liners and tramp operations.
3. Analyse the characteristics of shipping industry and logistics operators.
4. Develop a thorough understanding of global port operations and types of ships used
in global trade.
5. Analyse the use of international contract terms and containerization concepts.

CONTENT:

Unit I
Global Operations Management, Concept of Operations Management, Strategic Options for
Transnational Operations, Global Integration vs Local Responsiveness, Value Chain Concept,
Concept of Global Supply Chain Management, Managing Global Supply Chain, Physical
Distribution Management, Warehousing, Inventory Management, Packing and Unitization.

Unit II
International Logistics System, Concept and Critical Elements of a Logistics System,
International Transport System, World Shipping, Shipping Conferences, Freighting Methods
of Shipping Conferences, United Nation Code of Conduct for Liner Conferences, Liners and
Tramp Operations.

Unit III
Characteristics of Shipping Industry, Open Registry System, Downside of flag of
Convenience (FOC) System, The Shippers Association, Role of Intermediaries in Shipping
Industry, C& F Agents, Freight Forwarders, Third Party Logistics Operators, Fourth Party
Logistics Operators, Inbound and Outbound Logistics, Ocean Freight Structure.

Unit IV
Overview of Ports, Global Port Operations, Major Ports Across the Globe, International
Shipping Routes, Overview of Indian Coastline, Major and Minor Ports in India, Types of
Ships in Global Trade, Global Logistics Companies.

Unit V
Purpose and Scope of International Contract Terms, Structure of International Contract
Terms, Role of Incoterms in Contract of Sale, Details of Incoterms 2000 and 2010, Concept
and Benefits of Containerization, Types of Containers, Global Trade and Containerization,
Container Leasing Practices, Inland Container Depots.

Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.

Suggested Readings:
1. Bowerox and Closs (2017) , Logistical Management, McGraw Hill Edition
2. Ram Singh (2015),International Trade Logistics, 1st edition, Oxford Publishing
3. Sople (2012), Logistics Management, 3rd edition, Pearson Edition
4. Wood , Barone , Murphy and Wardlow(2002) ,International Logistics, 2nd edition, Amacom
5. International Logistics – David , Biztantra Edition
 MBAEL 444: GLOBAL OUTSOURCING

Course Objectives :

1. To introduce the students to the various aspects of global outsourcing.

2. To provide them understanding about the various models of outsourcing
3. To give them understanding about the Suppliers core capabilities & strategies for
sustainability and growth
4. To skill them with Leveraging and Organizational learning processes in outsourcing
5. To give insight about the various vendor selection techniques

Course Outcomes : After attending this course, the students shall be able to:
1. Assess the impact of global sourcing on business , analyse the benefits a firm gets
2. Associate risks when the firm engages in international outsourcing.
3. Devise a plan to outsource a system from client perspective and offer a plan from
client viewpoint.
4. Implement enterprise business model
5. Select supplier on the basis of benefits and risk capabilities

CONTENT:

Unit I
Overview of Global Sourcing Marketplace , Concept of Sourcing , Outsourcing , Offshoring
, Nearshoring , Global Sourcing , Drivers and benefits of Sourcing , Offshoring and
Outsourcing , Risks of Sourcing , Future Trends of Offshoring and Outsourcing.

Unit II
Models of Sourcing , Time & Material based model , Exchange based model , Netsourcing
model , Joint Venture model , Enterprise partnerships model , Identifying the right processes
for Outsourcing , Impact of operational and structural risks on outsourcing decisions.

Unit III
Country attractiveness for outsourcing , Criteria for selecting locations , Suppliers core
capabilities & strategies for sustainability and growth ,Overview of vendors and
intermediaries, client specific capabilities, process capabilities, human resource capabilities .

Unit IV
Leveraging expertise ,Organizational learning processes in outsourcing, Enterprise
partnership business model , Excellence competency model , Four Phased implementation
model.

Unit V
Vendor Selection Strategies , Supplier selection options and associated benefits and risks ,
Sole supplier option , Prime contractor option , Best of breed option , Panel option , Client
sourcing capabilities , Relative capabilities of domestic and offshore supplier .
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.
Suggested Readings:
1. Schniederjans M, Schniederjans A - Outsourcing and Insourcing in an International
Context (PHI Learning)
2. Oshri , Kotlarsky & Willcocks - The Handbook of Global Outsourcing and Offshoring
, 3rd Edition (Palgrave)
3. Brown and Wilson - The Black Book of Outsourcing : How to Manage Changes ,
Challenges and Opportunities (Wiley)
 MBAEL 445: INTERNATIONAL TRADE AND GEO-POLITICS
Course Objectives:
1. To provide a framework for understanding global change in the political economy.
2. To provide insights from international relations.
3. To delivere insights from political science and makes the reader understand how such
relations can influence business operations.
4. To provide an understanding for addressing real world problems using historical
reflection, conceptual discussion and in-depth case studies.
5. To explore key events that have shaped the evolution of globalisation since the advent
of 19th century.

Course Outcomes: After attending this course, the students shall be able to:
1. Comprehend the geo political environment.
2. Analyse the political, social, economic, technological and environmental shifts that
have taken place as a result of globalisation.
3. Identify and appraise the economic forces that drive production, investment and
growth globally.
4. Analyse various geopolitical events in order to modify and manipulate strategic
business decisions.
5. Dvelop and propose a business and/or investment strategy for an organization that
wants to expand internationally facing geopolitical uncertainties.
CONTENT:
Unit I
Introduction to Geopolitics, framework to Understand Geopolitics – Geography, Geopolitics,
Geostrategy, Visualisation of Global Space, The evolution of globalisation.
Unit II
Theories of Geopolitics Heartland Theory (Halford J Mackinder), Rimland Theory (Nicholas
J Spykman), Theory of Air Power Supremacy (Alexander Seversky).
Unit III
Governing the global system, Future of State and State System, Global power shifts, Global
Civil Society, Reordering the World System.
Unit-IV
Contemporary Issues in Geopolitics - Global Environmental Issues, Geopolitics of Energy
Globalization and Geopolitical, Boundary Issues
Unit V
 Contesting globalisation, Conflict and instability, Responding to disruptive forces, Corporate
responses to a changing global environment
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.
Suggested Readings
1. Kennedy, Paul (2021). The Rise and Fall of the Great Powers, Daily Telegraph
2. Flint, C. (2016). Introduction to Geopolitics. London: Taylor & Francis.
3. Huntington, S. P. (2011), The Clash of Civilizations and the Remaking of World Order.
New York: Simon & Schuster.
4. Galbraith, K. (2009), Globalisation: Making Sense of an Integrating World. New Delhi:
Viva Book
5. Agnew, John (2003), Geopolitics- Revisioning World Politics, Routledge: London 2.
Blouet,
6. Brian W. (2001), Geopolitics and Globalization in the Twentieth Century, Reaktion
Books: London
 GROUP E: INFORMATION SYSTEMS MANAGEMENT

MBAEL 351: SYSTEMS ANALYSIS AND DESIGN

Course Objective:
1. To make students aware about the methodologies, techniques, and tools used to
analyse, design, and implement information systems.
2. To summarize the concepts of Process modelling and Data Flow Diagram.
3. To give insight about the relationship between business requirements and the
technical aspects of systems development.
4. To develop an understanding of Project Planning and Scheduling.
5. To provide understanding about the emerging trends and technology like mobile
application development, artificial intelligence and machine learning.
Course Outcomes: After attending this course, the students shall be able to:
1. Analyse business requirements, design effective information systems, and manage the
development process from start to finish.
2. Understand the Data models and System Design method.
3. Analyse System Development methods.
4. Know and practice various techniques of project planning and scheduling.
5. Utilise skills needed to adapt to emerging technologies and trends in the field.
CONTENTS:
Unit I
Introduction to System Analysis and Design: Overview of information systems, The role of
system analysts, System development life cycle (SDLC), Requirement Analysis and
Gathering, Identifying user requirements, Functional and non-functional requirements,
Techniques for gathering requirements (interviews, surveys, observation, etc.), Documenting
requirements using use cases, user stories, or requirements specifications.
Unit II
Process Modeling: Data Flow Diagrams (DFDs), Flowcharts, Unified Modeling Language
(UML) diagrams, such as activity diagrams and sequence diagrams, Business Process Model
and Notation (BPMN), Data Modeling Entity-Relationship (ER) diagrams, Normalization
techniques, Data dictionaries, Conceptual, logical, and physical data models
Unit III
System Design Methods: Structured design methodologies, Object-oriented design
methodologies, User interface design principles & guidelines, Designing system outputs,
inputs, and controls, System Implementation and Testing, Implementation strategies,
Software testing techniques, Quality assurance and quality control, Creating test plans & test
cases, System Deployment & Maintenance, Deployment strategies, Change management,
System documentation & user training, System maintenance & enhancements, Project
Management for System Development
Unit IV
Project planning and scheduling: Risk management, Estimation techniques (e.g., expert
judgment, analogy, parametric), Team management and communication, Agile and Iterative
Development Methodologies, Overview of Agile methodologies (e.g., Scrum, Kanban,
Extreme Programming), Iterative development and incremental delivery, Agile roles,
artifacts, and ceremonies, Agile principles and values
Unit V
Emerging Trends and Technologies: Service-oriented architecture (SOA), Cloud computing
and distributed systems, Mobile application development, Artificial intelligence and machine
learning in system design.
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.
Suggested Readings:
1. Valacich, J., & George, J. (2020). Modern Systems Analysis and Design (9th Ed.).
Pearson.
2. Sajja, P. S. (2018). Essence of Systems Analysis and Design: A Workbook
Approach (1st Ed.). Springer.
3. Dennis, A., Wixom, B., & Roth, R. (2018). Systems Analysis and Design (7th Ed.).
Wiley.
4. Singh, B. (2016). Systems Analysis and Design (1st Ed.). New Age International
Private Limited.
5. Shelly, G. B., & Rosenblatt, H. J. (2011). Systems Analysis and Design (9th Ed.).
Heinle.
 MBA EL 352: DATA-BASE MANAGEMENT SYSTEM
Course Objective:
1. To make student able for design, implementation, and administration of databases
2. To develop an understanding of Database Administration and Security
3. To comprehend the principles and techniques used to store, manage, and retrieve
data.
4. To provide understanding about principles of Distributed Database
5. To give understanding about Big Data Analytics
Course Outcomes: After attending this course, the students shall be able to:
1. Analyse business requirements, design effective information systems, and manage the
development process from start to finish
2. Understand the Data models and system Design method.
3. Execute Data warehousing and Business intelligence.
4. Know working with cloud and distributed Databases
5. Equipped students with the skills of Big Data Analysis
CONTENT:
Unit I
Introduction to Database Management: Overview of database management systems
(DBMS), Types of databases, Roles & responsibilities of a database administrator (DBA),
Data Modeling & Database Design, Entity-Relationship (ER) modeling, Normalization
techniques, Data dictionaries and metadata, Conceptual, logical, and physical database
design. Relational Database Management Systems (RDBMS), Relational data model and
terminology.
Structured Query Language (SQL) for data definition, manipulation, and retrieval, Indexing
and query optimization, Data integrity and constraints (e.g., primary keys, foreign keys,
unique constraints).
Unit II
Database Administration and Security: Database backup & recovery strategies,
Performance monitoring & tuning, User & role management, Data security & privacy,
Transaction Management & Concurrency Control, ACID properties of transactions.
Transaction isolation levels, Concurrency control techniques, Deadlock detection &
resolution
Unit III
Data Warehousing and Business Intelligence: Overview of data warehousing concepts,
ETL (Extract, Transform, Load) processes, Star and snowflake schema design, Introduction
to business intelligence and reporting tools,
Unit IV
Distributed and Cloud Databases: Principles of distributed databases, Data replication and
partitioning strategies, Consistency and availability trade-offs (e.g., CAP theorem), Overview
of cloud-based database services (e.g., Amazon RDS, Google Cloud SQL)
Unit V
Big Data and Data Processing Frameworks: Overview of big data concepts &
technologies, Hadoop ecosystem & MapReduce, Introduction to distributed data processing
frameworks (e.g., Spark, Flink), Data streaming & real-time processing, Emerging Trends &
Technologies in Database Management, In-memory databases, Graph databases & graph
query languages. New SQL databases, Role of artificial intelligence & machine learning in
database management
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.
Suggested Readings:
1. Silberschatz, A., Korth, H., & Sudarshan, S. (2021). Database System Concepts (7th
Ed.). McGraw Hill.
2. Sciore, E. (2020). Database Design and Implementa0on (2nd Ed.). Springer.
3. Hoffer, J., Venkataraman, R., & Topi, H. (2019). Modern Database
Management (13th Ed.). Pearson.
4. Ramez, E., & Shamkant, N. (2017). Modern Database Management (7th Ed.).
Pearson.
5. Morris, S., & Coronel, C. (2014). Database Systems: Design, Implementa3on, &
Management (11th Ed.). Course Technology Inc.
 MBAEL 353: IT SERVICES AND OUTSOURCING
Course Objective:
1. To provide student with understanding of IT Services and Outsourcing.
2. To develop an understanding of various outsourcing relations.
3. To provide the skills for IT vendor selection and management
4. To provide understanding about IT governance models and compliances
5. To give insight about the Outsourcing Challenges, Common challenges in IT
outsourcing
Course Outcomes: After attending this course, the students shall be able to:
1. Effectively plan, implement and manage IT services,
2. Navigate the complexities of IT outsourcing partnerships.
3. Manage IT vendor selection
4. Understand various IT governance models and related compliances.
5. Understand the key considerations, challenges, and best practices associated with IT
services and outsourcing
CONTENTS:
Unit I
Introduction to IT Services and Outsourcing: Overview of IT services and outsourcing,
Evolution of IT outsourcing, Types of IT services and providers, IT Sourcing Strategies,
Insourcing, outsourcing, and co-sourcing, shared services and captive centers. Cloud
computing and as-a-service models (e.g., SaaS, PaaS, and IaaS). IT Outsourcing Models and
Contracts
Unit II
IT Outsourcing Models and Contracts: Types of outsourcing relationships (e.g., strategic,
tactical), Contract structures (e.g., fixed price, time and materials, performance-based),
Service Level Agreements (SLAs) and Key Performance Indicators (KPIs)
Unit III
IT Vendor Selection and Management: Vendor selection criteria and processes, Vendor
evaluation and due diligence, Establishing and managing vendor relationships, IT Service
Management Frameworks, IT service management best practices (e.g., ITIL, COBIT),
Service delivery and support processes, IT service quality and performance measurement
Unit IV
Governance, Risk, and Compliance in IT Outsourcing: IT governance models and
structures, Risk management in IT outsourcing, Compliance and regulatory considerations
(e.g., data privacy, cybersecurity), IT Outsourcing Project Management, IT project
management best practices, Managing projects in outsourced environments, Communication
and collaboration in virtual teams
Change Management and Organizational Considerations, Change management in IT
outsourcing, Impact of outsourcing on organizational culture and structure, Workforce
transition and knowledge transfer, managing
Unit V
Outsourcing Challenges: Common challenges in IT outsourcing (e.g., cost overruns, poor
performance, cultural differences), Strategies for addressing outsourcing challenges, Dispute
resolution and renegotiation, IT Outsourcing Trends and Future Directions, Emerging trends
in IT outsourcing, Role of innovation and digital transformation in outsourcing, Sustainable
outsourcing and social responsibility
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.
Suggested Readings:
1. Beulen, E., & Ribbers, P. (2021). Managing Informa,on Technology Outsourcing (3rd
Ed.). Routledge.
2. Howard, F. (2018). Rethinking IT Outsourcing (1st Ed.). Larchmont Publishing.
3. Sanker, G. (2017). IT Change management: A prac..oner's guide (1st Ed.).
Stationery Office Books.
4. Aubert, B., & Rivard, S. (2016). Informa(on Technology Outsourcing (1st Ed.).
Routledge.
5. Sparrow, E. (2012). Successful IT Outsourcing: From Choosing a Provider to
Managing the Project (1st Ed.). Springer
 MBAEL 354: ENTERPRISE SYSTEMS AND APPLICATIONS
Course Objective:

1. To provide student with understanding of Enterprise Systems and Applications

specially Enterprise Resource Planning (ERP)
2. To develop an understanding of Customer Relationship Management (CRM) Systems
3. To give knowledge about Supply Chain Management (SCM) Systems
4. To provide understanding about Enterprise Knowledge Management (EKM) Systems
5. To provide insight of Cloud-based enterprise systems and services, AI and machine
learning.
Course Outcomes: After attending this course, the students shall be able to:
1. Analyze architecture, components, and best practices for implementing and managing
various types of enterprise systems specially Enterprise Resource Planning.
2. Access various Customer Relationship Management (CRM)
3. Evaluate, select, and implement various popular Supply Chain Management (SCM)
Systems
4. Understand and implement Enterprise Knowledge Management (EKM)
5. Use the cloud based enterprise system, AI and machine learning in core business
processes.
CONTENTS:
Unit I
Introduction to Enterprise Systems and Applications, Benefits and challenges of
implementing enterprise systems, Types of enterprise systems (e.g., ERP, CRM, SCM)
Enterprise Resource Planning (ERP) Systems: Overview of ERP systems and their
components, Key business processes supported by ERP systems, Popular ERP systems (e.g.,
SAP, Oracle, Microsoft Dynamics)
Unit II
Customer Relationship Management (CRM) Systems, Overview of CRM systems and their
components, Key business processes supported by CRM systems, Popular CRM systems
(e.g., Salesforce, Microsoft Dynamics CRM, Hub Spot)
Unit III
Supply Chain Management (SCM) Systems, Overview of SCM systems and their
components, Key business processes supported by SCM systems, Popular SCM systems
(e.g., SAP SCM, Oracle SCM, JDA)
Unit IV
Enterprise Knowledge Management (EKM) Systems: Overview of EKM systems and their
components, Key business processes supported by EKM systems, Popular EKM systems
(e.g., OpenKM, Documize, eXo)
Unit V
Cloud-based enterprise systems and services (e.g., SaaS, PaaS, IaaS), Mobile enterprise
applications and BYOD (Bring Your Own Device), Artificial intelligence and machine
learning in enterprise systems, Internet of Things (IoT) and Industry IV.0
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.
Suggested Readings:
1. Peelen, E. (2022). Customer Rela-onship Management (1st Ed.). Pearson
2. Misra, S., Mukherjee, A., & Roy, A. (2022). Introduc)on to IoT (1st Ed.). Cambridge
University Press.
3. Lisdorf, A. (2021). Cloud Compu$ng Basics: A Non-Technical Introduc0on (1st Ed.).
APress.
4. Shekar, S. (2021). Design Knowledge Management System. India: Amazon Digital
Services LLC – KDP Print US.
5. Husain, S., Ermine, J. (2021). Knowledge Management System: Concepts,
Technologies and Practices. United Kingdom: Emerald Publishing Limited.
6. Leon, A. (2019). Enterprise Resource Planning (4th Ed.). McGraw Hill.
7. Rai, A.K. (2013). Customer Rela-onship Management: Concepts & Cases (2nd Ed.).
PHI Learning Pvt. Ltd.
 MBAEL 355: SOCIAL NETWORK ANALYTICS
Course Objectives:
1. To understand the concept of semantic web and related applications.
2. To learn knowledge representation using ontology.
3. To extract and mining Data in web social network
4. To understand human behaviour in social web and related communities.
5. To learn visualization of social networks
Course Outcomes: After attending this course, the students shall be able to:
1. Develop semantic web related applications.
2. Represent knowledge using ontology.
3. Extract and mining Data in web social network
4. Predict human behaviour in social web and related communities.
5. Visualize social networks
CONTENTS:
Unit I
Introduction to Semantic Web: Limitations of current Web, Development of Semantic Web,
Emergence of the Social Web, Social Network analysis: Development of Social Network
Analysis, Key concepts and measures in network analysis, Electronic sources for network
analysis: Electronic discussion networks, Blogs and online communities, Web-based
networks, Applications of Social Network Analysis.
Unit II
Modelling, Aggregating And Knowledge Representation: Ontology and their role in the
Semantic Web: Ontology-based knowledge Representation, Ontology languages for the
Semantic Web: Resource Description Framework, Web Ontology Language, Modelling and
aggregating social network data: State-of-the-art in network data representation, Ontological
representation of social individuals, Ontological representation of social relationships,
Aggregating and reasoning with social network data, Advanced representations.
Unit III
Extraction And Mining Communities in Web Social Networks: Extracting evolution of
Web Community from a Series of Web Archive, Detecting communities in social networks,
Definition of community, Evaluating communities, Methods for community detection and
mining, Applications of community mining algorithms, Tools for detecting communities
social network infrastructures and communities, Decentralized online social networks, Multi-
Relational characterization of dynamic social network communities.
UNIT IV
Predicting Human Behaviour And Privacy Issues: Understanding and predicting human
behaviour for social communities, User data management, Inference and Distribution,
Enabling new human experiences, Reality mining, Context, Awareness, Privacy in online
social networks, Trust in online environment, Trust models based on subjective logic, Trust
network analysis, Trust transitivity analysis, Combining trust and reputation, Trust derivation
based on trust comparisons, Attack spectrum and countermeasures.
Unit V
Visualization And Applications Of Social Networks: Graph theory, Centrality, Clustering,
Node-Edge Diagrams, Matrix representation, Visualizing online social networks, Visualizing
social networks with matrix-based representations, Matrix and Node-Link Diagrams, Hybrid
representations, Applications, Cover networks, Community welfare, Collaboration networks,
Co-Citation networks.
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.
Suggested Books:
1. Tanmoy Chakraborty (2021), Social Network Analysis. Wiley
2. Rokia Missaoui & Idrissa Sarr (2015), Social Network Analysis - Community
Detection and Evolution (Lecture Notes in Social Networks) Hardcover
3. Furht, B. (2010). Handbook of Social Network Technologies and Applicationsǁ, 1st
Edition, Springer.
4. Mika, P. (2007). Social Networks and the Semantic Webǁ, First Edition, Springer.
 MBAEL 451: SOFTWARE PROJECT MANAGEMENT
Course Objective:
1. To make students aware about the Software Project Management & Software
Development Life Cycle (SDLC).
2. To give understanding on Project Execution and Control
3. To develop understanding about Software Quality Assurance and Testing
4. To provide knowledge on various Project management software and tools
5. To provide understanding about Intellectual property and software licensing.
Course Outcomes: After attending this course, the students shall be able to:
1. To effectively plan software development projects.
2. Understand the Project Execution and Control.
3. Analyse Software Quality Assurance and Testing.
4. Know various techniques of Project management software and tools.
5. Analyse Intellectual property and software licensing and Ethical Considerations.
CONTENT:
Unit I
Introduction to Software Project Management: Overview of software projects and their
characteristics, Role of the software project manager, Software development life cycle
(SDLC), Project Initiation and Planning, Project scope, definition and management,
Estimation techniques (e.g., expert judgment, analogy, parametric)
Unit II
Project scheduling and resource allocation: Work Breakdown Structure (WBS) and Gantt
charts, Project Execution and Control, Monitoring and controlling project progress, Earned
Value Management (EVM) and performance measurement, Change management and
configuration control.
Risk management and mitigation, Software Development Methodologies, Traditional
(Waterfall) development methodologies, Agile development methodologies (e.g., Scrum,
Kanban, Extreme Programming), Hybrid development methodologies, Selecting the
appropriate methodology for a project
Unit III
Quality Assurance and Testing: Software quality assurance principles & practices, Software
testing techniques (e.g., unit testing, integration testing, system testing), Test planning & test
case development, Defect tracking & management, Team Management & Communication
Building & managing software development teams, Leadership styles & skills for software
project managers, Communication and collaboration tools and techniques, Conflict resolution
and negotiation
Unit IV
Software Project Management Tools: Project management software and tools (e.g.,
Microsoft Project, Trello, Asana), Version control systems (e.g., Git, Subversion), Continuous
integration and continuous deployment (CI/CD) tools (e.g., Jenkins, GitLab CI), Project
Closure and Post-Mortem Analysis, Project closeout procedures, Lessons learned and post-
mortem analysis, Project documentation and archiving
Unit V
Legal and Ethical Considerations in Software Project Management: Intellectual property
and software licensing, Contract management and negotiation, Ethical considerations in
software development and project management, Emerging Trends and Challenges in
Software Project Management, Global and distributed software development teams, The
impact of emerging technologies on software project management (e.g., AI, machine
learning, IoT), Future of software project management
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.
Suggested Books:
1. Hughes, B. (2017). Software Project Management 6e. United Kingdom: McGraw-Hill
Education.
2. Software Project Management. (2017). India: Laxmi Publications Pvt Limited.
3. Villafiorita, A. (2016). Introduction to Software Project Management. United States:
CRC Press.
4. Murray, A. (2016). The Complete Software Project Manager: Mastering Technology
from Planning to Launch and Beyond. Germany: Wiley.
5. Ahmed, A. (2016). Software Project Management: A Process-Driven Approach.
United States: CRC Press.
6. Mahfuz, A. S. (2016). Software Quality Assurance: Integrating Testing, Security, and
Audit. United Kingdom: CRC Press.
 MBAEL 452: DECISION SUPPORT SYSTEMS AND EXECUTIVE INFORMATION
SYSTEMS
Course Objectives:
1. To understand the fundamentals of Decision Support Systems (DSS), DSS
development life cycle and methodologies.
2. To develop proficiency in Executive Information System (EIS) and it’s various
components.
3. To gain knowledge about data warehousing concepts, data integration techniques,
data visualization principles, and reporting tools.
4. To explore Group Decision Support Systems, and collaborative decision-making and
communication.
5. To stay updated on the latest trends and technologies in Decision Support Systems
and Executive Information Systems
Course Outcomes: After attending this course, the students shall be able to:
1. Demonstrate a comprehensive understanding of Decision Support Systems (DSS), its
components and DSS development life cycle and methodologies.
2. Apply the concepts of Executive Information System (EIS) in an organization.
3. Implement data warehousing and integration techniques, utilize data visualization
principles, and leverage reporting tools.
4. Utilize GDSS and collaboration tools effectively in group decision-making scenarios.
5. Analyze and assess emerging trends and technologies in DSS & EIS.
CONTENT:
Unit I
Introduction to Decision Support Systems (DSS): Overview of DSS and their role in
organizations, Components of DSS (e.g., database, model base, user interface), Types of DSS
(e.g., data-driven, model-driven, knowledge-driven), DSS Development and Methodologies
DSS development life cycle and methodologies, DSS design and prototyping, DSS evaluation
and maintenance, DSS Modeling and Analysis Techniques: Quantitative and Qualitative
models and techniques, Sensitivity and scenario analysis.
Unit II
Introduction to Executive Information Systems (EIS): Overview of EIS and their role in
organizations, Components of EIS (e.g., data warehouse, data visualization, reporting),
Relationship between EIS and DSS, EIS Development and Implementation, EIS development
life cycle and methodologies, EIS design and prototyping, EIS evaluation and maintenance
Unit III
Data Warehousing and Data Integration: Overview of data warehousing concepts, ETL
(Extract, Transform, Load) processes, Data integration techniques and tools, Data
Visualization and Reporting, Principles of data visualization and dashboard design, Reporting
and data visualization tools (e.g., Tableau, Power BI, QlikView), Key performance indicators
(KPIs) and performance measurement
Unit IV
Business Intelligence (BI) and Analytics: Overview of BI and analytics concepts Data
mining and predictive analytics techniques, Big data analytics and tools (e.g., Hadoop,
Spark), Group Decision Support Systems (GDSS) and Collaboration Tools, GDSS’s role in
organizations, GDSS technologies and tools (e.g., brainstorming, voting, ranking),
Collaborative decision-making and communication
Unit V
Emerging Trends and Technologies in DSS and EIS, Artificial intelligence and machine
learning in DSS and EIS, Mobile decision support and EIS, Cloud-based DSS and EIS,
Future directions in DSS and EIS research and practice
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.
Suggested Books:
1. Bhatia, P. (2019). Data Mining and Data Warehousing: Principles and Practical
Techniques. India: Cambridge University Press.
2. Charulatha, B.S. (2018). Data Mining and Data Warehousing. India, Charulatha
Publications Private Limited.
3. Sauter, V. L. (2014). Decision Support Systems for Business Intelligence. Germany:
Wiley.
4. Goyal, A. P. (2014). Management Information Systems: Managerial Perspectives, 4th
Edition. India: Vikas Publishing House.
5. Chopra, B., Krishan, B., Bhambri, V. (2014) Business Analytics. India: Khanna
Publishing House.
 MBAEL 453: INFORMATION SYSTEMS STRATEGY
Course Objectives:
1. To understand the strategic importance of IT in organizations and knowing about the
frameworks for aligning IT and business strategies.
2. To develop skills in IT investment evaluation and prioritization.
3. To acquire knowledge about enterprise architecture principles and it’s components.
4. To gain insights into the role of data and analytics in organizational strategy.
5. To understand digital business models and strategies as well as KPIs.
Course Outcomes: After attending this course, the students shall be able to:
1. Demonstrate a comprehensive understanding of the strategic importance of IT in
organizations and properly align IT and business strategies.
2. Apply IT portfolio management techniques, and gain proficiency in IT service
management.
3. Implement enterprise architecture principles and effectively apply IT sourcing
strategies and manage IT vendors.
4. Utilize data and analytics strategies in organizational contexts and gain insights into
digital transformation principles.
5. Analyse and assess digital business models and strategies, manage innovation in IT,
measure IT performance and optimally review IT strategy.
CONTENT:
Unit I
Introduction to Information Systems Strategy: Overview of information systems, Strategic
importance of IT in organizations, IT and competitive advantage, Business and IT Alignment,
Frameworks for aligning IT and business strategies (e.g., strategic alignment model, balanced
scorecard), IT governance models and structures, Role of the Chief Information Officer
(CIO), IT Strategy Development, IT strategic planning process, Identifying IT goals and
objectives, Assessing IT capabilities and resources
Unit II
Developing an IT roadmap: IT Portfolio Management, IT investment evaluation and
prioritization, IT project portfolio management, IT risk management, IT Service
Management, IT service management frameworks (e.g., ITIL, COBIT), IT service delivery
and support, IT service quality and performance measurement
Unit III
Enterprise Architecture: Principles and components of enterprise architecture, Enterprise
architecture frameworks (e.g., TOGAF, Zachman), Designing and implementing enterprise
architecture, IT Sourcing and Vendor Management, IT sourcing strategies (e.g., insourcing,
outsourcing, co-sourcing), IT vendor selection and management, IT outsourcing models and
contracts, Cloud computing and its impact on IT sourcing
Unit IV
Data and Analytics Strategy: Role of data and analytics in organizational strategy, Data
management and governance, Business intelligence and analytics tools and technologies, Big
data and advanced analytics (e.g., machine learning, AI),
Digital Transformation and Innovation, Principles of digital transformation, Emerging
technologies and trends (e.g., AI, IoT, blockchain, cybersecurity), Implications of Data
Security
Unit V
Digital business models and strategies: Innovation management in IT, IT Strategy
Implementation and Monitoring, Change management and organizational culture, IT
performance measurement and KPIs, IT strategy review and continuous improvement
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.
Suggested Books:
1. Arnold, I. (2022). Enterprise Architecture Function: A Pattern Language for
Planning, Design and Execution. Switzerland: Springer International Publishing.
2. Ekman, P. (2021). Management and Information Technology After Digital
Transformation. United Kingdom: Taylor & Francis.
3. Pearlson, K. E., Saunders, C. S., Galletta, D. F. (2019). Managing and Using
Information Systems: A Strategic Approach. United Kingdom: Wiley.
4. Kaplan, J. (2018). Strategic IT Portfolio Management: Managing Enterprise
Transformation. United Kingdom: CreateSpace Independent Publishing Platform.
5. Morabito, V. (2015). Big Data and Analytics: Strategic and Organizational Impacts.
Germany: Springer International Publishing.
6. Minelli, M., Chambers, M., Dhiraj, A. (2013). Big Data, Big Analytics: Emerging
Business Intelligence and Analytic Trends for Today's Businesses. United Kingdom:
Wiley.
 MBAEL 454: INFORMATION SYSTEMS AUDITING AND CONTROL
Course Objectives:
1. To make students understand the fundamental concepts of IS auditing and control.
2. To make students gain knowledge about auditing network and infrastructure security,
3. To help students acquire skills in auditing application systems.
4. To help students gain knowledge about auditing business continuity planning and
management and also develop skills in IS audit reporting.
5. To explore emerging trends and challenges in IS auditing,
Course Outcomes: After attending this course, the students shall be able to:
1. Demonstrate a comprehensive understanding of IS auditing and control concepts.
2. Apply information systems controls, including general controls, application controls,
and environmental and physical controls.
3. Implement auditing practices for application systems, including auditing commercial
off-the-shelf (COTS) and custom-developed applications.
4. Conduct audits of business continuity planning and management and prepare audit
reports, communicate findings, provide recommendations for control improvements,
and effectively follow up on audit findings.
5. Analyse and assess emerging trends and challenges in IS auditing, including
cybersecurity risks and auditing Internet of Things (IoT).
CONTENT:
Unit I
Introduction to Information Systems Auditing and Control: Overview, Role of the IS
auditor, IS audit process and its objectives, IS Auditing Standards and Frameworks (e.g.,
ISACA, ISO/IEC), Control frameworks (e.g., COBIT, ITIL, COSO), Compliance with legal
and regulatory requirements (e.g., GDPR, HIPAA, Sarbanes-Oxley)
IS Audit Planning and Risk Assessment, Audit planning and scope definition, Risk
assessment and materiality, Audit sampling and testing methodologies, IT Governance and
Management, IT strategic planning and alignment with business objectives, IT resource
management and performance measurement
Unit II
Information Systems Controls: General controls (e.g., access control, change management,
backup and recovery), Application controls (e.g., input, processing, output controls),
Environmental and physical controls (e.g., data center security, disaster recovery)
IT Infrastructure and Operations Auditing: Network and infrastructure security auditing,
Operating systems and database management system auditing, Cloud computing and
virtualization auditing,
Unit III
Application Systems Auditing: Application development and maintenance auditing,
Software acquisition and implementation auditing, Auditing commercial off-the-shelf
(COTS) and custom-developed applications, Information Security Auditing, Information
security management and governance, Security policies, procedures, and standards, Incident
response and management
Unit IV
Business Continuity and Disaster Recovery Auditing: Business continuity planning and
management, Disaster recovery planning and testing, Backup and recovery strategies and
technologies, IS Audit Reporting and Follow-Up, Audit report preparation and
communication, Recommendations for control improvements, Audit follow-up and corrective
action monitoring
Unit V
Emerging Trends and Challenges in IS Auditing: Cybersecurity risks and auditing,
Auditing Internet of Things (IoT) and mobile devices, Impact of artificial intelligence and
machine learning on IS auditing
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.
Suggested Books:
1. Evans, A. (2022). Enterprise Cybersecurity in Digital Business: Building a Cyber
Resilient Organization. United Kingdom: Taylor & Francis
2. Peret, P. (2022). Information System Audit: How to Control the Digital Disruption.
United States: CRC Press.
3. Davis, R. E. (2021). Auditing Information and Cyber Security Governance: A
Controls-Based Approach. United States: CRC Press.
4. Belaissaoui, M., Sahid, A., Maleh, Y., Alazab, M. (2021). IT Governance and
Information Security: Guides, Standards and Frameworks. (n.p.): CRC Press.
5. Otero, A. R. (2018). Information Technology Control and Audit, Fifth Edition. United
States: CRC Press.
6. Ahmed, A., Hingarh, V. (2013). Understanding and Conducting Information Systems
Auditing. Germany: Wiley.
7. Weber, R. (2007). Information Systems Control and Audit. Pearson Education.
 MBAEL 455: ARTIFICIAL INTELLIGENCE AND BUSINESS
Course Overview:
1. To understand the application of artificial intelligence (AI) in the business world.
2. To get insight about the Natural Language Processing (NLP), Text Analytics,
Computer Vision and Image Recognition.
3. To provide understanding about the AI in Marketing, Customer Analytics, Operations,
Supply Chain Management and Financial Services
4. To make students aware about the Ethical and Social Implications and challenges in
implementing AI
5. To get comprehending understanding of AI Governance, Regulation and Future trends
Course Outcome: After attending this course, the students shall be able to:
1. Demonstrate a comprehensive understanding of AI and its applications in
contemporary business world.
2. Apply NLP techniques, including sentiment analysis, text classification, and text
generation and also utilize computer vision techniques for image classification, object
detection, and understand their applications.
3. Implement AI-powered Marketing, Financial services, Operations management and
Supply Chain management in the organisation.
4. Evaluate ethical considerations in AI algorithms and analyse the impact of AI on
employment and society.
5. Analyze legal and ethical frameworks for AI, industry standards, and guidelines and
also stay updated on future trends in AI
CONTENT:
Unit 1
Introduction to Artificial Intelligence, Machine learning and its Business Implications:
Definition, history, and evolution of AI; AI applications in different industries; Introduction to
machine learning algorithms; Supervised, unsupervised, and reinforcement learning, Data
preprocessing and feature engineering; Business opportunities and challenges posed by AI;
AI-driven business models; Strategic implications of AI adoption.
Unit 2
Natural Language Processing (NLP), Text Analytics, Computer Vision and Image
Recognition: Introduction to NLP and its application; Sentiment analysis and text
classification; Text generation and chatbots; Understanding computer vision and its role in
business; Image classification and object detection.
Unit 3
AI in Marketing, Customer Analytics, Operations, Supply Chain Management and
Financial Services: AI-powered customer segmentation, Personalization and
recommendation systems; Predictive analytics for customer behaviour; AI optimization
techniques for operations, Predictive maintenance and quality control; Supply chain analytics
and demand forecasting; AI in investment and portfolio management, Fraud detection and
risk assessment Algorithmic trading and robo-advisors
Unit 4
Ethical and Social Implications and challenges in implementing AI: Bias and fairness in
AI algorithms; Privacy and data protection concerns; AI’s impact on employment and society;
Organizational challenges in implementing AI; Change management and workforce
upskilling; Evaluating AI projects and measuring success
Unit 5
AI Governance, Regulation and Future trends: Legal and ethical frameworks for AI,
Industry standards and guidelines; Government policies and regulations; Reinforcement
learning and advanced AI techniques; AI and Internet of Things (IoT); AI's role in emerging
technologies (e.g., blockchain, quantum computing)
Pedagogy: Case Studies, Discussions, PowerPoint Presentations, Projects, Field visits.
Suggested Books:

1. Patel, A. A., Arasanipalai, A. U. (2021). Applied Natural Language Processing in the

Enterprise. (n.p.): O'Reilly Media.
2. Finlay, J. (2020). An Introduction To Artificial Intelligence. United Kingdom: CRC
Press.
3. Chakraborty, U. (2020). Artificial Intelligence for All: Transforming Every Aspect of
Our Life. India: BPB PUBN.
4. Chesterton, S. (2019). Artificial Intelligence and Machine Learning for Business:
How Modern Companies Approach AI and ML in Their Business and how AI and ML
are Changing Their Business Strategy. United Kingdom: Independently Published.
5. Sterne, J. (2017). Artificial Intelligence for Marketing: Practical Applications.
Germany: Wiley.
6. Rodrigues, M., Teixeira, A. (2015). Advanced Applications of Natural Language
Processing for Performing Information Extraction. Germany: Springer International
Publishing.