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ISM Session9

This document provides an overview of augmented reality (AR) for managers. It discusses how AR can improve how humans access and process information by overlaying digital images and data onto the real world. AR transforms volumes of data into images or animations that are overlaid through mobile devices or head-mounted displays. This allows people to simultaneously process the physical and digital worlds. The document outlines how AR can enhance product development, marketing and sales, and productivity across the value chain. It also discusses the capabilities of AR, challenges in deploying AR applications, and implications for humans, including potential risks around data privacy and mental health.

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RADHIKA RASTOGI
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40 views41 pages

ISM Session9

This document provides an overview of augmented reality (AR) for managers. It discusses how AR can improve how humans access and process information by overlaying digital images and data onto the real world. AR transforms volumes of data into images or animations that are overlaid through mobile devices or head-mounted displays. This allows people to simultaneously process the physical and digital worlds. The document outlines how AR can enhance product development, marketing and sales, and productivity across the value chain. It also discusses the capabilities of AR, challenges in deploying AR applications, and implications for humans, including potential risks around data privacy and mental health.

Uploaded by

RADHIKA RASTOGI
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Information Systems for

Managers (ISM)

 Session: 9
 Term: 3
 Batch: PGP 2022-24
 Facilitator: Dr. Ashish Viswanath

1
A Managerial Overview of
Augmented Reality
Digital Transformation Waves

Mechanical Products and Value Chain Value Chain Dispersion Smart Connected Smart Connected
Physical Processes 1800s Automation 1960s and Integration 1980s Products 2000s People (AR) 2015s
Products were IT automates The Internet enabled IT is embedded in Digital information is
mechanical/electrical processes and coordination and products itself, delivered and
and information information integration across the expanding the way captured in 3D and in
processing was collection in the value value chain, other products create value context, changing how
performed manually. chain steps. stakeholders and and the nature of humans interact with
geography. competition. products and
environment

Source: A Manager’s Guide to AR, HBR


Why do we need
AR ?
How Humans Access and Process Information?

We access information through each of the five senses – but at different rates
The Problem
While the physical world is three-dimensional, most data is trapped
on 2-D screens and pages.
This gulf between the real and digital worlds limits our ability to
make the best use of the volumes of information available to us.
The Solution
AR - the new interface between humans and machines

AR solves this problem by superimposing digital images and data on


real objects.
By putting information directly into the context in which we'll apply
it, AR speeds our ability to absorb and act on it.
What is Augmented Reality?
• AR transforms volumes of data and analytics into
images or animation that are overlaid on the real
world
• Delivered through mobile devices, hands free
wearables (head mount display or smart glasses)

• AR allows people to process the physical and


digital simultaneously eliminating the need to
mentally bridge the two

• Improves our ability to rapidly and accurately


absorb info, make decisions and execute tasks
quickly and efficiently
Source: A Manager’s Guide to AR, HBR
https://youtu.be/ObGhB9CCHP8
Augmented Reality Capabilities

Source: A Manager’s Guide to AR, HBR


https://youtu.be/rQqyORw4yY8
Augmented Reality Capabilities

AR magnifies the value created by smart connected products capabilities

Source: A Manager’s Guide to AR, HBR


https://youtu.be/6FPgbAI-HO8
https://youtu.be/lcm33E8nT9Q
HBR Application
Impact of AR on Competition

Improving
Differentiating
Productivity in
the product
the Value Chain

AR creates value in two broad ways:


1. Becoming part of the product themselves
2. By improving performance across value chain
• Triples the successful
needle stick on the first try

• Reduces the need for


escalations (calling for help)
by 45%
Product Development and Design

https://youtu.be/ItGmB2tQyY8
https://youtu.be/lxjC4Z05qh8
https://youtu.be/ZQJU8wd5nsw
Marketing and Sales
Deploying AR

1.Which development capabilities will be required?


2.How should organizations create digital content?
3.How will AR applications recognize the physical environment?
4.What AR hardware is required?
Battle of the Smart Glasses
Implications for Humans
Imbalance?
AR the Equalizer: Smart Connected Humans

What is needed is a powerful human interface that bridges the gap between digital and physical
worlds, to bring about this collaboration - AR is the answer
Risks associated with Augmented Reality
• Exposing personal data while using AR Apps.
• AR Apps used by Snapchat and Facebook may gather our biometric data (unique
identity) such as facial expressions, speech data, and even retina patterns when we
show our face.
• HoloLens and Google Glasses may capture what we see and hear.
• Data breaches are increasing. Seemingly secure platforms are at risk.
• Facebook acquired VR Company Oculus ($ 2B, 2014). 50 million users data were
compromised in a single attack in 2018
• The potential damage that frequent and prolonged exposure to XR
environments could do to our mental health
• Merging of social media and XR: means far more immersive experiences
and the possibility of sharing more of our lives online
Thank You

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