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    Bahasa Inggris Niaga ADBI4201 Sesi 3

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    akunkerjarikapermata
    Demographics refer to statistics about populations and their characteristics such as age, race, and sex. Shifting demographics have profound impacts on consumer preferences and behavior as they influence the composition of target markets. Younger generations like Gen Z and millennials prioritize experiences, sustainability, and technology, while older generations like baby boomers focus on health, retirement, and quality of life. Understanding changing demographics is essential for businesses to remain relevant and successful by tailoring their products, services, and marketing to different demographic segments.

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    Bahasa Inggris Niaga ADBI4201 Sesi 3

    Uploaded by

    akunkerjarikapermata
    78 views2 pages
    Demographics refer to statistics about populations and their characteristics such as age, race, and sex. Shifting demographics have profound impacts on consumer preferences and behavior as they influence the composition of target markets. Younger generations like Gen Z and millennials prioritize experiences, sustainability, and technology, while older generations like baby boomers focus on health, retirement, and quality of life. Understanding changing demographics is essential for businesses to remain relevant and successful by tailoring their products, services, and marketing to different demographic segments.

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    Demographics refer to statistics about populations and their characteristics such as age, race, and sex. Shifting demographics have profound impacts on consumer preferences and behavior as they influence the composition of target markets. Younger generations like Gen Z and millennials prioritize experiences, sustainability, and technology, while older generations like baby boomers focus on health, retirement, and quality of life. Understanding changing demographics is essential for businesses to remain relevant and successful by tailoring their products, services, and marketing to different demographic segments.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    78 views2 pages

    Bahasa Inggris Niaga ADBI4201 Sesi 3

    Uploaded by

    akunkerjarikapermata
    Demographics refer to statistics about populations and their characteristics such as age, race, and sex. Shifting demographics have profound impacts on consumer preferences and behavior as they influence the composition of target markets. Younger generations like Gen Z and millennials prioritize experiences, sustainability, and technology, while older generations like baby boomers focus on health, retirement, and quality of life. Understanding changing demographics is essential for businesses to remain relevant and successful by tailoring their products, services, and marketing to different demographic segments.

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    Bahasa Inggris Niaga ADBI4201 Sesi 3

    Building on our discussion of the third session topic, Demographics, consider the implications of
    shifting demographics on consumer preferences and behavior. How do you think changes in age
    groups and population composition might influence consumer trends and market demands?
    Provide a detailed explanation, drawing on the knowledge gained from the session material and
    additional resources.
    Berdasarkan diskusi kita pada topik sesi ketiga, Demografi, pertimbangkan implikasi pergeseran demografi terhadap
    preferensi dan perilaku konsumen. Menurut Anda, bagaimana perubahan kelompok umur dan komposisi populasi dapat
    memengaruhi tren konsumen dan permintaan pasar? Berikan penjelasan rinci, berdasarkan pengetahuan yang diperoleh
    dari materi sesi dan sumber tambahan.

    Demographics are statistics that describe populations and their characteristics. Demographic
    analysis is the study of a population-based on factors such as age, race, and sex.

    Demographic data refers to socioeconomic information expressed statistically, including


    employment, education, income, marriage rates, birth and death rates, and more.

    Governments, corporations, and non-government organizations use demographics to learn more


    about a population's characteristics for many purposes, including policy development and
    economic market research. Shifting demographics have a profound impact on consumer
    preferences and behavior, as they directly influence the composition and characteristics of target
    markets.

    Generational Preferences:

     Baby Boomers (1946-1964): As this generation ages, they tend to prioritize health and
    wellness products, retirement planning, and experiences that enhance their quality of life.
    They are more likely to be loyal to established brands and have higher disposable incomes.
     Generation X (1965-1980): This group is in the peak of their careers and family-building
    years. They are tech-savvy and value convenience. They tend to seek products and services
    that cater to their busy lifestyles, such as home automation, time-saving gadgets, and
    family-oriented offerings.
     Millennials (1981-1996): Millennials are known for their digital-native tendencies,
    environmental consciousness, and a preference for experiences over material possessions.
    They are a driving force behind the demand for sustainable and ethical products, as well as
    innovations in technology and e-commerce.
     Generation Z (1997-2012): The youngest consumers in the market, Gen Z, value
    authenticity, social responsibility, and individuality. They are digitally fluent and highly
    influenced by social media. This demographic is driving trends in personalized products,
    influencer marketing, and ethical sourcing.

    In conclusion, understanding and adapting to changing demographics is essential for a business to


    remain relevant and successful. Tailoring products, services, and marketing efforts to align with the
    preferences and needs of different demographic segments can increase market share and
    customer loyalty. Additionally, keeping up with emerging demographic trends can give businesses
    a competitive advantage in an ever-evolving market landscape.

    Sumber referensi:

    Demographics: How to Collect, Analyze, and Use Demographic Data

    By ADAM HAYES Updated September 30, 2023

    https://www.investopedia.com/terms/d/demographics.asp

    Tiahn Wetzler, Manager, Content & Editorial, Adjust, 26 Okt 2021.

    https://www.adjust.com/id/blog/how-to-market-your-app-to-different-generations/

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