Ad Multimodal Essay Final
Ad Multimodal Essay Final
Ad Multimodal Essay Final
DiGregorio
Abigail DiGregorio
ENGL 1001
Professor Ferrara
14 December 2023
Growing up watching movies, viewers are often repeatedly exposed to the same
stereotypes. From the dumb blonde to the psycho-ex girlfriend to the tough, emotionally
unavailable man, these stereotypes are seen over and over again and have substantial effects on
society. While gender stereotypes can be helpful by providing examples of how to behave and
conduct oneself, these stereotypes are harmful to society because they create false judgements
about gender roles, pressure the public to conform to popular stereotypes, and limit
representation. False judgments about gender can be harmful to society and cause tension in
social interactions.
Gender stereotypes often create false judgements about gender roles and expectations.
This can lead to incorrect interpretations about how genders should think, behave, and feel. In
most cases, “female characters tend to display less agency than male characters, and…female
characters are more likely to show affection. Male characters are less likely to "sob" or "cry," and
Findings like this lead to negative stigma about how men and women are supposed to behave in
society. If a woman expresses her passions and dreams, she could be seen as too forward and
bossy, if a man cries and expresses their emotions they could be seen as “soft”. If men and
women are held to these destructive expectations about how they are supposed to act, anyone
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who does not meet these expectations may be seen as a failure in society. Women should not be
limited to the emotional housewife and men should not be limited to the strong unemotional
bachelor. It is growing up and being exposed consistently to these stereotypes “that circulate[s]
the idea that these are actually how men and women operate in the real world” (Bostick). Not
only do stereotypes create false judgements about gender, but they also pressure the public to
Young children who are exposed to repeated specific depictions of gender may feel they
must begin to mimic these characters and act in very specific ways. “Both boys and girls who
view these traditional depictions are likely to have limited ideas of what is real and true about
men and women emblazoned in their brains, hearts, and beliefs” (Holtzman). This conditioning
is not just through words, “some harmful stereotypes might be communicated not through what
characters say, but through their actions” (“Characters’ actions in movie”). When creating a
character for a movie, writers need to consider the way the character will influence viewers.
When the ‘popular girl’ in school is depicted as bossy and rude, young girls will feel they have to
act the same way in order to maintain their status. Similarly, if successful men are depicted as
strong and unemotional, young boys will think that the only way for them to be successful is to
look and act the same way. This concept is incredibly harmful to the social and emotional
development of children, feeling like they constantly have to live up to the standards of what is
Stereotypes can also influence platonic and romantic relationships and serve as negative
examples of power imbalance and unfair treatment in relations. Commonly, men hold power in
romantic relationships and women “if [they’re] not the girlfriend or wife then it’s the hooker
with the heart of gold” (Bowdre). Those who watch a movie and see this relationship dynamic
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may find themselves engaging in unhealthy relationships. If women believe that men should hold
in the power in a relationship, they are more susceptible to abuse and unfair treatment. In the
same way, men might let the power go to their heads and engage in destructive behavior.
Overall, these depictions of weak, flirty women and strong, dominating men sets up harmful
gender, sexuality, and relationships and stereotypes contribute to this lack of inclusivity.
representations of masculinity and femininity. Because so many films repeat the same few
stereotypes excluded feelings can arise for those who do not conform to what is portrayed. These
stereotypes similarly pressure those who are non-conforming to change their looks and behaviors
to align with what society is used to seeing. “It’s the constant use of these stereotypes in film that
circulate the idea that these are actually how men and women operate in the real world”
(Bostick). Men and women should not be confined to the actions seen on screen in a popular
Romance films consistently using heterosexual couples denies the fact that relationships
are complex and don’t have to just be a man and a woman. Society accepts numerous pairings of
all types of people to be in a relationship which should start to be portrayed in films. Those who
grow up only watching a man and woman in a relationship are missing out on exposure to the
many different ways a relationship can look. Couples who do not fit the mold of the heterosexual
‘perfect’ couple may feel invalidated in their relationship, causing stress and tension. Not only is
sexuality misrepresented but also specific genders face stereotypes that lack inclusion and limit
diversity.
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Chick flicks like Mean Girls create false ideas of what it takes to be ‘popular’ and ‘fit in’
in high school. It is harmful for films to suggest that the way to being popular for girls is to be
white, straight, rich, and rude. Women don’t need to dress in skirts and have blonde hair and act
polite. Women can be strong, dress comfortably, and present themselves however they feel
confident and still be successful and well-liked. If directors or writers can produce narratives of
women that look all sorts of ways, society can be more inclusive and the definition of “feminine”
can include hundreds of different looks and behaviors. Stereotypes of men can also limit
representation of the way men look and act in society. Men are commonly portrayed as strong
and unemotional. Today, men present themselves in many ways whether it be more feminine or
more masculine or a mix of both. If men are only show on screen as acting in one way, those
who do not conform to this stereotype may feel lost and misrepresented in media. In a survey,
Gender Stereotypes in Film (DiGregorio), 92.3% of responses agreed that they like to feel a
sense of connection to characters of their gender. If they don’t see their gender portrayed in many
ways and similar to how they behave they may not feel confident in the way the present
themselves and feel misunderstood in society. If the film industry can change certain gender
stereotypes and include various depictions of gender people will feel more included and see in
society. The issues of creating false judgement, pressuring the public, and limiting representation
the statement that there should be an effort in the film industry to challenge and change certain
gender stereotypes. Directors and writers should begin to rethink how they create films to
include various depictions of gender. People want to feel a connection to the characters on screen
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and be able to relate to popular media and they cannot do that unless the industry starts
Gender stereotypes in popular film are harmful to society by creating false prejudices
about gender roles, pressuring the public to conform to popular stereotypes, and limiting
progresses and continues to develop that film creators start to widen their horizons on what
femininity and masculinity look like to appeal to wider audiences and show solidarity to those
Amelia Bostick. “Gender Stereotypes in Film Damages Viewers Perception”. The Echo, The
in-film-damages-viewer-perception.
"Characters' actions in movie scripts reflect gender stereotypes." NewsRx Science, 8 Jan. 2023, p.
Bowdre, Karen, and C.B. “A Black Camera Interview: Gender Stereotypes in Film and
Media.” Black Camera, vol. 22, no. 1, 2007, pp. 15–18. JSTOR,
Holtzman, Linda, and Leon Sharpe. Media Messages: What Film, Television, and Popular Music
Teach Us about Race, Class, Gender, and Sexual Orientation, Taylor & Francis Group,
https://ebookcentral.proquest.com/lib/fairfield/detail.action?docID=1899975.