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    Chapter 12 Assignment - Retailing

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    s.mustafa19097
    This document provides instructions for an assignment involving analyzing retail layout terms and strategies. Students are asked to find example images that represent five retail layout terms from their textbook. For each image, they must provide the image, a 2-3 sentence explanation of how it relates to the term, and the image source URL. They are also asked to discuss any trends they noticed in retail layouts across different stores and provide examples of two retail atmospherics they would use in a small pet boutique.

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    Chapter 12 Assignment - Retailing

    Uploaded by

    s.mustafa19097
    16 views4 pages
    This document provides instructions for an assignment involving analyzing retail layout terms and strategies. Students are asked to find example images that represent five retail layout terms from their textbook. For each image, they must provide the image, a 2-3 sentence explanation of how it relates to the term, and the image source URL. They are also asked to discuss any trends they noticed in retail layouts across different stores and provide examples of two retail atmospherics they would use in a small pet boutique.

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    Chapter 12 Assignment - Retailing (1)

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    This document provides instructions for an assignment involving analyzing retail layout terms and strategies. Students are asked to find example images that represent five retail layout terms from their textbook. For each image, they must provide the image, a 2-3 sentence explanation of how it relates to the term, and the image source URL. They are also asked to discuss any trends they noticed in retail layouts across different stores and provide examples of two retail atmospherics they would use in a small pet boutique.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    16 views4 pages

    Chapter 12 Assignment - Retailing

    Uploaded by

    s.mustafa19097
    This document provides instructions for an assignment involving analyzing retail layout terms and strategies. Students are asked to find example images that represent five retail layout terms from their textbook. For each image, they must provide the image, a 2-3 sentence explanation of how it relates to the term, and the image source URL. They are also asked to discuss any trends they noticed in retail layouts across different stores and provide examples of two retail atmospherics they would use in a small pet boutique.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    CHAPTER 12 ASSIGNMENT

    Note: This assignment can be done virtually, with no trip to a physical store.

    1. Look through the list of retail layout terms from Chapter 9 that are listed below. Using your
    preferred search engine, find example images that represent at least five of them. For each
    item that you find, make sure to include the following: the image itself, a 2- to 3-sentence
    explanation of how your image relates to the item, and a link to where you found your image.

    Retail layout Image (pasted in cell) Image 2-3 sentences explaining


    terms (find at Source how your image represents
    least FIVE) (URL) the layout term

    Tall shelving Store These tall shelves are


    (traditionally Fixture commonly found in
    used in a grid Height for convenience, sports, grocery,
    Retail health and beauty stores
    layout)
    Shelving | among others. This type of
    Midwest display gives the appearance
    Retail of a larger variety to choose
    Services from and greater volume of
    (topshelfexp goods.
    erts.com)

    Impulse-
    purchase area

    Dramatic or (270) This creative in-store display


    creative display Pinterest at a bookshop is targeted
    in store towards children. They are
    appealing to this target market
    by creating something
    entertaining and engaging for
    the children to participate in.
    Signage to (270) This aesthetically pleasing
    direct Pinterest window signage has a
    customers simplistic design. It indicates
    the opening of the store
    clearly without being too
    flashy.

    An experience-
    oriented
    display

    A 1*h66- This decompression zone is


    decompression GETwCSbfz meant to let go of distractions
    zone TivsSiUoQ.j by contrasting with the busy
    peg outside environment.
    (1000×562) It is at the entrance of the
    (medium.co store, creating a vista view for
    m) the customer so they can also
    see everything more
    thoroughly.

    A shopping HomeGoods These speed bump displays


    “speed bump” | Shopping dispersed throughout the
    in Upper store have the purpose of
    West Side, making the customer stop and
    New York spend more time browsing
    (timeout.co rather just buying their desired
    m) product and leaving. It is eye
    catching and draws the
    customer to make impulse
    purchases.
    A. Tall shelving (traditionally used in a grid layout)

    B. Impulse-purchase area

    C. Dramatic or creative display in store

    D. Signage to direct customers

    E. An experience-oriented display

    F. A decompression zone

    G. A shopping “speed bump”

    2. While looking for the images above, did you notice any trends in retail layouts across different
    stores? If yes, explain what trends you saw, incorporating terms from the chapter. If no, explain
    why you think each store used different layout strategies and some of the strategies you
    noticed.

    Some strategies focused on grabbing the customers attention, like the shopping speed bumps,
    signage, and creative display. The tall shelving and speed bumps were also more targeted at
    showing off the product selection specifically. The creative display and decompression zone
    were more customer centric aimed at the immersing the consumer and improving their
    experience.

    3. Designing a retail space can sometimes mean coming up with creative ways to reinforce a
    brand. Below, give two examples of retail atmospherics you would use in a small pet boutique.

    In a pet boutique, one strategy that can be used is a creative or dramatic display that involves
    the consumer like making an interactive area where you create and customise the product
    yourself, and maybe making the most creative product could win you a discount. Another
    strategy that could be used is creating an impulse purchase area. This could be done at the
    cash counter where the customers eye would naturally be caught by the small products
    available there and think theres no harm in making a small purchase.

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