Mba Report-1
Mba Report-1
Mba Report-1
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DECLARATION
I Pratusha Ranjan Routray, Regd No.:- 2206299025 of the TEMPLE CITY
INSTITUTE OF TECHNOLOGY & ENGINEERING, Bhubaneswar
here by declared at the project entitled “A Detailed Study on Training
and Development of Britannia Industry Ltd for their Employees and
New Entrant” is my original work and has not been submitted by any
other person.
I also declare that I have done my work sincerely and accurately even if
any mistake or error kept in, I request to point out these errors and guide
me to remove these errors in future. The interim was made under the
supervision of MR. PURNA PATRA (coordinator). The feasible
suggestion has been only incorporated in consultation with the
supervisor.
PLACE :
1 Introduction 7-15
Limitation 30
Hypothesis 38
Research Design 40
4 Data Collection 45
6 Suggestion 60
7 Conclusion 62
8 Findings 64
10 Annexure 70-71
INTRODUCTION
setup where employees are instructed and taught matters of technical knowledge
human relations.
employees being trained, the end goals of the training and the job profile of the
employees. These programmes are generally classified into two types: (i) on the
levels. The following training methods are used For the training of skilled
training with live demos, Internship training, Training via the process of rotation
of job.
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People in managerial programmes are given this type of training- Management
organisational bottom line. Today when skills are becoming obsolete quicker
than ever before, training and development of human capital is the tool for
reinforces the relevance of training human capital in business. The Vision and
from others as they are constantly improving and placing training and
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The current market trends have indicated cuts in training budgets so
employees develop their skills to make new products, generate innovative ideas,
An organization which aspires to grow must be in tune with the changing needs
of the society. Training become relevant in the context since it is only through
training that the gap between performance of the organization and the felt of a
employee’s knowledge, skill, ability and attitude. Training and development are
training has immediate concern and has been associated with improving the
knowledge and skill of non- managerial employees in the present job. Training
improving the skills of the employees and enhancing their capacity to cope up
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with ever changing demands of the work situation. It also makes a positive
Every organization needs the services of trained persons for performing the
cope with the needs of jobs. After selecting the employees, the next task of
and skill sets and instilling greater motivation to enhance job performance.
learning
organization’s HRD function. These efforts are roughly divided into two types of
programs:
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Employee Training and Development
retention.
The practice of growing employees into managers and managers into effective
and easily adapt to change. Technology is one of the key drivers in this rapid
Recent articles and industry surveys suggest that a lot of corporate training may
Organizations also have to rethink the larger framework of what skills will be
needed in the near future. A recent meta-level IBM study (PDF, 916 KB)
predicts that more than 120 million workers in the world’s twelve largest
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economies may need to be retrained in the next three years because of AI-
enabled automation.
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Several insights from the study include:
Skilled humans fuel the global economy: Digital skills remain vital,
continues to shrink, while the time it takes to close a skills gap has
relevancy.
workers will likely require retraining and learning new skills, and most
the need for a new business model, new ways of working and a flexible
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individuals as well as groups through a proper system within the
Training is about knowing where you are in the present and after some
time where will you reach with your abilities. By training, people can
knowledge and skills. Due to this there is much improvement and adds up
create an impact that lasts beyond the end time of the training itself and
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1. Determine the need of training and development for individuals or teams
First of all the need has to be seen for training and development. it has to align
with the company's goals and objectives. If a company is trying to start a new
a. Classroom Training
After the plan and methods are finalized, the training and development
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5. Evaluate the output and performance post the training and development
sessions
6. Keep monitoring and evaluating the performances and again see if more
training is required
ascertain that if the training and development program was sufficient for now or
more training and enablement would be required. Also, if future trainings are to
be planned.
The top ten benefits of employee training and development programs include:
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1. Increased productivity: When employees stay current with new
independently.
time.
and development.
safely
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Company Profile
The story of one of India's favourite brands reads almost like a fairy tale. Once
295. The company we all known as Britannia today. The beginnings might have
been humble-the dreams were anything but. By 1910, with the advent of
electricity, Britannia mechanized its operations, and in 1921, it became the first
company east of the Suez Canal to use imported gas ovens. Britannia's business
was flourishing. But, more importantly, Britannia was acquiring a reputation for
quality and value. As a result, during the tragic World War II, the Government
"service biscuits" to the armed forces. As time moved on, the biscuit market
continued to grow… and Britannia grew along with it. In 1975, the Britannia
Biscuit Company took over the distribution of biscuits from Parry's who till now
Indian shareholding crossed 60%, firmly establishing the Indianness of the firm.
Industries Limited (BIL). Four years later in 1983, it crossed the Rs. 100 crores
revenue mark. On the operations front, the company was making equally
company unveiled its new corporate identity- "Eat Healthy, Think Better" - and
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made its first foray into the dairy products market. In1999, the "Britannia Khao,
World Cup Jao" promotion further fortified the affinity consumers had with
'Brand Britannia'. Britannia strode into the 21st Century as one of India's biggest
brands and the pre-eminent food brand of the country. It was equally
recognized for its innovative approach to products and marketing: the Lagaan
Match was voted India's most successful promotional activity of the year 2001
joint venture with Fonterra, the world's second largest Dairy Company, and
Britannia New Zealand Foods Pvt. Ltd. was born. In recognition of its vision
and accelerating graph, Forbes Global rated Britannia 'One amongst the Top
200Small Companies of the World', and The Economic Times pegged Britannia
India's 2ndMost Trusted Brand. Today, more than a century after those tentative
fi rst steps, Britannia's fairy tale is not only going strong but blazing new
standards, and that miniscule initial investment has grown by leaps and bounds
offerings are spread across the spectrum with products ranging from the healthy
billion population and a strong management at the helm means Britannia will
continue to dream big on its path of innovation and quality. And millions of
consumers will savour the results, happily ever after. Britannia in fact is an
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older company originally incorporated as “Britannia Biscuit Company Ltd.” in
controlling stake is jointly help by Group Danone & Nusli Wadia of Bombay
Dyeing. About 83% of the company business is biscuits. Bread constitutes only
about 5% of their business and Cake and Rusk about 2%. Britannia as all of us
can recollect had a stated Mission to make every third Indian a Britannia
50, Jim Jam, Bourbon, Good Day, Greetings, Little Hearts, Marie Gold, Milk
Bikis, Nice Time, Tiger, Time Pass and Treat. The Bread which is
The Rusk which is manufactured by Britannia is ‘‘Premium Bake Cake and Rusk’’
Britannia Industries Ltd., constantly on its toes to improve its bottom-line, is working out a
product strategy. The company is bullish about the “on-the-go” segment and is planning to roll
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out smaller packs under its major sub-brands. It would be gradually expanding
approach to reach out to customer”, said Ms. Vinita Bali, CEO. speaking about
the “on-the-go” segment, Mr. Neeraj Chandra, Marketing Head said “It is priced
in Rs. 1 to 5 range. Britannia hopes to bring our key brand under this packaging.
Britannia is lot more than just biscuits. Its other segments: Bread, cakes, rusks
Name Designation
The new logo was born is the core essence of Britannia- healthy, nutritious, optimistic
– and combining it with a delightful product range to offer variety and choice to
consumers
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Britannia is a first industry awarded with Certification of ISO-22000.
Milestones
1892
1910
1921
1939-44
• During 1944 sales ramp up by more than eight times to reach Rs.1.36 crore.
1975
1978
1979
1983
1989
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• The Executive Office relocated to Bangalore.
1992
• BIL celebrates its Platinum Jubilee.
1993
• Wadia Group acquires stake in ABIL, UK and becomes an equal
1994
• Volumes cross 1,00,000 tons of biscuits.
1997
• Re-birth - new corporate identity 'Eat Healthy, Think Better' leads to new
2002
• BIL launches joint venture with Fonterra, the world's second largest dairy company.
• Rated as 'One amongst the Top 200 Small Companies of the World' by Forbes Global.
• Pure Magic -Winner of the World star, Asia star and India star award for packaging.
2003
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• 'Treat Duet'- most successful launch of the year.
• Britannia Khao World Cup Jao rocks the consumer lives yet again.
2004
• Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao' becomes the popular chant!
• The launch of yet another exciting snacking option - Britannia 50-50 Pepper Chakkar.
• Britannia industries formed a joint venture with the Khimji Ramdas Group and
International Co. LLC and 65.4% in the Oman-based Al Sallan Food Industries
Co. SAOG.
2008
• Britannia launched Iron fortified 'Tiger Banana' biscuits, 'Good Day Classic
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Need of the Study
relations in an organization.
Autonomy and freedom can be given if the employees are trained properly
Literature Review
to the Edwin B Flippo, “Training is the act of increasing knowledge and skills
McGraw Hill; 6th Edition, 1984) The term 'training' indicates the process
perform specific jobs. Training helps in updating old talents and developing
new ones. 'Successful candidates placed on the jobs need training to perform
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their duties effectively'. The principal objective of training is to make sure the
that, there are four other objectives: Individual, Organizational, Functional, and
Social.
is often interpreted as the activity when an expert and learner work together to
effectively transfer information from the expert to the learner (to enhance a
current task or job. Training activity is both focused upon, and evaluated
against, the job that an individual currently holds (Learner R., 1986). On the
employing the individual, or that the individual is part of, may partake in the
Source
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Personnel Management, McGraw Hill; 6th Edition, 1984
certain topic. Research is done so that systematic analysis can be done and
comprise the procedures used for generating, collecting and evaluating data.
RESEARCH DEFINITION:
or issue and it consists of three steps: Pose a question, collect data to answer the
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Data Sources:
The data collected for the study is mainly through the distribution of
questionnaire; to be precise the data collected for study is both primary and
secondary sources.
Primary Data:
Primary data is the information collected for the first time; there are several
mean of questionnaires.
Secondary data needed for conducting research work is collected from company
Research Instrument:
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Questionnaire:
specific aspect regarding which the researcher collects the data. Because of
their flexibility
Sampling Design:
method.
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Hypothesis
Null Hypothesis
Alternative Hypothesis
Reasearch Design
the samples. This generally means that the descriptive statistics is not developed
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Sources of Data
academic activity and as such the term should be used in a technical sense.
making for its advancement. It is as per suit of truth with the help of study,
“research”.
COLLECTION OF DATA
Primary Data
Secondary
Data Primary
Data
performing surveys.
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Data Collection
A systematic method was adopted for the collection of data. Both primary
and secondary data were collected for the smooth & successful
1. PRIMARY DATA
Primary data is the information that has been collected specifically for the
Questionnaire
Focus Group
2. SECONDARY DATA
Secondary data refers to the information that has been collected by someone
other than a researcher for purposes other than those involved in the research
project at hand. Books, journals, manuscripts, diaries, letters etc. all become
purpose.
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Data Analysis And Interpretation
1. How many training programs have you attended in last 5 years?
0-5 8 40%
6-10 5 25%
10-15 4 20%
Total 20 100%
Chart Title
20
18
16
14
12
10
8
6
4
2
0
Interpretation
45% of the officers have attended 6-15 training programs in the last 5 years, which is an
indication of an effective training policy of the organization. However, 40% of the officers
have attended only 0-5 training programs, which needs to be evenly Monitored by the
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organization.
Moderately Disagree 1 5%
Total 20 100%
Chart Title
20
18
16
14
12
10
8
6
4
2
0
Interpretation
35% of the respondents moderately agree to the fact of knowing the training objectives beforehand, in
addition to 25% who strongly agree. But a small population disagrees as 20% strongly disagree to this
notion. Training objectives should therefore be made known compulsorily before imparting training
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in the organization.
Strongly Disagree 1 5%
Total 20 100%
Chart Title
20
18
16
14
12
10
8
6
4
2
0
Interpretation
70% of the respondents feel that the training programs were in accordance to their
developmental needs. 15% respondents could not comment on the question and 15% think
that the programs are irrelevant to their developmental needs and the organization must
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ensure programs that satisfy the developmental needs of the officers.
Chart Title
20
18
16
14
12
10
8
6
4
2
0
Interpretation
From the above chart it is seen that 20% of employees strongly agree that training help them
to boost every employee in the organization. 40% of employees moderately agree that
training help them to boost every employee in the organization. 15% of employees can’t say
that training help them to boost every employee in the organization. 10% of employees
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strongly disagree that training help them to boost every employee in the organization.
5. The training aids used were helpful in improving the overall effectiveness of the program.
Chart Title
20
18
16
14
12
10
8
6
4
2
0
Interpretation
From the above chart it is seen that 20% of employees strongly agree that training helpful in
improving the overall effectiveness of the program of the employee in the organization. 25%
of employees moderately agree that training helpful in improving the overall effectiveness of
the program of the employee in the organization. 35% of employees can’t say that training
help them to boost every employee in the organization. 15% of employees moderately
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disagree that training help them to boost every employee in the organization. 5% of
employees strongly disagree that training help them to boost every employee in the
organization.
Total 20 100%
Chart Title
20
18
16
14
12
10
8
6
4
2
0
Interpretation
From the above chart it is seen that 15% of employees strongly agree that training was effective in
improving on-the-job efficiency for employee in the organization. 30% of employees moderately
agree that training was effective in improving on-the-job efficiency for employee in the organization.
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20% of employees can’t say that training was effective in improving on-the-job efficiency for
employee in the organization. 20% of employees moderately disagree that training was effective in
improving on-the-job efficiency for employee in the organization. 15% of employees strongly
disagree that training was effective in improving on-the-job efficiency for employee in the
organization.
7. Do you experience faithful change in yourself after training.
Option No. of Respondents % Of Responses
Strongly Agree 2 10%
Moderately Agree 3 15%
Can’t Say 5 25%
Moderately Disagree 2 10%
Strongly Disagree 8 40%
Total 20 100%
Chart Title
20
18
16
14
12
10
8
6
4
2
0
Interpretation
From the above chart it is seen that 10% faithful changes after training. 15% of employees
moderately agree faithful changes after training. 25% of employees can’t say that they
experience faithful changes after training. 10% of employees moderately disagree faithful
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changes after training. 40% of employees strongly disagree faithful changes after training.
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Findings
The major findings of the project are enumerated as follows:
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Suggestion
Suggestion is drawn from the analysis and observation. Few suggestions are
given as under:
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Conclusion
Top management feels that training is the essential part of the
organization, since it is the key for the attitudinal change and the
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Recommendations
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References
Books
Journal
https://onlinelibrary.willey.com/jounal
E-Journal
Websites
https://www.google.coin
https://www.britannica.com
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Thank you
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