Retail People

c-store.com.
au
AUG/SEPT 2023
Attend
Attend C&I EXPO
EXPOto
to
WIN $50,000
worth
worth of stock*
stock*
*See page 2 for more details

ENTRY TO
THE $50K PALLET
GIVEAWAY IS
FOR RETAILERS
19-20 OCTOBER • ICC SYDNEY • CANDIEXPO.COM.AU
ATTEND TO WIN
Attendance at C&I Expo is free and open to the trade only
THERE ARE OVER 100 REASONS to visit this year’s C&I Expo in October. Let’s start with the fantastic array
of exhibitors, who are all experts at what they do. They’re here to help you discover products and services to
bring more customers through your door and improve your bottom line.
Then there are all the networking opportunities - at the Symposium, at the Drinks and just out on the floor.
And if that’s not enough, how about $50,000 worth of stock for your store?
ONE very lucky retailer will win big just by visiting.
The $50K Retailer Pallet Giveaway The C&I Industry Symposium

Convenience, Petrol and Independent Grocery Each morning prior to the expo opening, retailers and suppliers
retailers! Are you feeling lucky? have the opportunity to attend the C&I Industry Symposium.
Visit C&I Expo in October for a chance to win Our line-up of expert speakers and panellists will discuss topics
goods and services for your store, valued over concerning the Petrol & Convenience industry today, sharing
$50,000 rrp. Generously donated by exhibitors insights and data, future trends, and debating the issues affecting
at C&I Expo 2023, you can view all the products retailers everywhere. Most importantly, you will learn how these
up for grabs at the Giveaway stand. Be sure to relate directly to your business and how you can implement
check it out! changes to stay at the forefront of convenience retailing.
Step 1. Step 2. Step 3.

Visit C&I Expo on 19-20 October Scan your badge at 50 different exhibitor stands You’re automatically entered. Good luck!
2 August/September 2023
Day 1 / 19 October 2023
08.00AM - 09:00AM Symposium Registration
09.00AM - 09:10AM Welcome. Safa de Valois, Group Publisher
Symposium tickets are just of C&I Media and Matt Dodson (MC) GM
OOH of Patties Foods
$30 per session, or $50 for both. 09:10AM - 09.35AM Insight: AACS International Study Tour
Purchase when you register for Review. AACS CEO Theo Foukkare shares
the latest developments and trends in
the show at candiexpo.com.au European convenience
09:35AM - 10:10AM Panel: Future Proofing Convenience
Retail. Do you know which issues are a
real threat to your survival? Lou Jardin
Symposium speakers and panellists (SPAR), Joanna Graham (bp), Michael Brick
(Meris) and Theo Foukkare (AACS) discuss
the pain points facing storeowners in the
face of relentless evolution
10:10AM - 10:30AM Insight: Lou Jardin, MD SPAR Australia
10:30AM - 11:00AM Keynote: 10 in 10. Tushar Menon,
Co-Founder & CEO of My Muscle Chef
reveals the 10 key lessons he’s learned in
10 years of growing his business from a
Matt Dodson (MC) Bonnie McCoy
Patties Foods Customology Potts Point kitchen to today’s $200 million
per year healthy food empire
11AM - 5PM C&I Expo
Day 2 / 20 October 2023

09.00AM - 10:00AM Symposium Registration
Darren Park
10.00AM - 10:10AM Welcome. Safa de Valois and
Fred Harrison Jack Beaumont
UCB Ritchies Author Matt Dodson (MC)
10:10AM - 10:30AM Insight: Fred Harrison, CEO of Ritchies
10:30AM - 10.50AM Insight: The Unspoken Customer. Bonnie
McCoy, GM of Customology, reveals what
consumers think of brands’ attempts to
keep them loyal
10:50AM - 11:20AM Panel: The Value of Loyalty. Darren Park
(UCB), Bonnie McCoy (Customology), Fred
Joanna Graham Lou Jardin
Harrison (Ritchies). Brands invest heavily
bp SPAR Australia
in attracting new customers but does it
work, and at what cost?
11:20AM - 12:00PM Spy Stories Q&A. Courage, resilience
and leadership are exemplified by Jack
Beaumont, former French spy turned
author, who will share experiences from
his extraordinarily dangerous life with
France’s secret service. Questions from the
Michael Brick Theo Foukkare Tushar Menon audience are invited!
Meris Food Equipment AACS My Muscle Chef
12PM - 4PM C&I Expo
Promotion T&Cs: This is a game of chance. Only Australian retailers are eligible to enter. Entries
must be made in person at C&I Expo. The prize will be drawn 3-3.30pm Friday 20 October 2023 in
Sponsors
Hall 2 at ICC Sydney. To be eligible to enter, retailers must own or operate at least one retail outlet
and scan their badges at 50 exhibitor stands. If the winner is not present at the draw, the organisers Exclusive Expo & Symposium Networking Drinks
will attempt to contact them by telephone. If there is no reply, there will be a redraw. The Prize is
comprised of products and gift vouchers with a combined retail value of $50,000. The prize must be
accepted as is. It cannot be exchanged for cash; products cannot be changed. Delivery of the pallet
will be provided by C&I Media to a single destination at the conclusion of the show, or as soon as
practical afterwards, and no later than Monday 23 October. Neither C&I Media nor ICC Sydney will be
responsible for storing the goods after 21 October. If the goods are not dispatched as agreed, or not
able to be delivered, they will be donated to a charity of our choosing.
www.c-store.com.au 3
CONTENTS
Aug/Sept 2023 www.c-store.com.au
In this issue
Regulars
06 Face Time
Matt Dodson, General Manager
– OOH, Patties Foods
10 Store Review
Mirnirri Store, Outback Stores
Features
16 Ice Cream
Making the most of the
ice cream category
20 Electric Vehicles
The impact of electric vehicles
on the P&C channel
24 24 Buying Groups
The ins-and-outs of P&C
buying groups
28 Food Service
The importance of nailing
quality food service
New Products
32 Product Ranging
We bring you all of the latest
new product launches
Industry Experts
46 Opinion
Theo Foukkare, AACS; Darren Park,
UCB Stores; Bonnie McCoy,
Customology; Gorana Seeley, ARHT
60 Latest News
54 Industry Updates
ON THE COVER AACS International Study Tour;

C&I Expo. In a few short weeks visitors will pour into Distributors Qld; Accredited Trade Show;
ICC Sydney for the Convenience retailers’ annual 7-Eleven; EG Group
extravaganza. With over 100 exhibitors, a best-in-class
Symposium line up, and the chance at a jaw-dropping 64 Petrol News
giveaway, it is not to be missed. Ampol; Viva Energy; Chevron;
candiexpo.com.au Western Green Energy Hub
EDITORIAL
CONTACT DETAILS
Published by C&I Media Pty Ltd
(A division of The Intermedia Group)
41 Bridge Road (PO Box 55)
Glebe NSW 2037
Tel: 02 8586 6292
Fax: 02 9660 4419
E: magazine@c-store.com.au
Group Publisher
C&I Media Pty Ltd
Safa de Valois
Commercial Director
Change is afoot
Safa de Valois
W
safa@c-store.com.au elcome to the convenience stores are redefining food
Editorial Director latest issue of service to meet the demands of busy,
James Wells
james@intermedia.com.au
Convenience & health-conscious customers.
Managing Editor Impulse Retailing In our EV feature, we delve into the
Thomas Oakley-Newell magazine, your strategies that convenience store owners
tom@c-store.com.au
trusted source of insights and trends in can adopt to embrace sustainability,
Art Director
Alyssa Coundouris the fuel and convenience retail sector. attract green-conscious customers, and
alyssac@intermedia.com.au As you may have noticed, the contribute to a cleaner planet.
Production Manager magazine looks a little different. Just as Theo Foukkare, CEO of AACS, also
Jacqui Cooper
it is important to occasionally reset the takes us to Europe for the AACS 2023
jacqui@intermedia.com.au
Production Assistant aisles in your store, it is important for us International Study Tour, where we visit
Natasha Jara to maintain a refreshed and inviting feel Dublin, Oslo, and London to experience
magazine.material@intermedia.com.au
to the magazine. We hope you enjoy the latest in store design, retail formats,
Prepress
Tony Willson
the new design as much as we do. food concepts, technology, and loyalty.
In the August/September issue, we As always, we are grateful for our
PROUD MEMBERS OF: meet Matt Dodson, General Manager – regular columnists Theo Foukkare, CEO
OOH at Patties Foods, and take a trip of AACS, and Darren Park, CEO of UCB
to the unique Mirnirri Store, located in Stores. We also have special opinion
INFORMATION PARTNERS: the remote community of Ali Curung, pieces from Bonnie McCoy, General
378 km north of Alice Springs, and Manager at Customology, and Gorana
managed by Outback Stores. Seeley, Vice President of Global Retail
We dive into the world of frozen at ARHT.
THE FINE PRINT
The Intermedia Group takes its Corporate and Social Responsibilities treats, exploring unique flavours, Lastly, I’d like to say farewell to
seriously and is committed to reducing its impact on the environment.
We continuously strive to improve our environmental performance and artisanal creations, and the latest Associate Publisher Deb Jackson,
to initiate additional CSR based projects and activities. trends in the ice cream industry. who has moved on to a new role at a
As part of our company policy we ensure that the products and
services used in the manufacture of this magazine are sourced from Our buying group spotlight showcases different magazine. We wish you all the
environmentally responsible suppliers. This magazine has been printed
on paper produced from sustainably sourced wood and pulp fibre and the power of collaboration and best. You’ve left some metaphorically
is accredited under PEFC chain of custody.
community among convenience massive, yet physically tiny, shoes for
PEFC certified wood and paper products come from environmentally
appropriate, socially beneficial and economically viable management store owners. Discover how strategic me to step into.
of forests.
DISCLAIMER
partnerships are transforming Enjoy the magazine!
This publication is published by C&I Media Pty Ltd (the “Publisher”). the convenience store landscape,
Materials in this publication have been created by a variety of different
entities and, to the extent permitted by law, the Publisher accepts empowering small businesses to thrive Cheers,
no liability for materials created by others. All materials should be
considered protected by Australian and international intellectual in a competitive market. Thomas Oakley-Newell
property laws. Unless you are authorised by law or the copyright From fresh and healthy grab-and-
owner to do so, you may not copy any of the materials.
The mention of a product or service, person or company in this go options to gourmet sandwiches
publication does not indicate the Publisher’s endorsement. The views Join us for more
expressed in this publication do not necessarily represent the opinion of and specialty coffee offerings, our Scan the code to explore
the Publisher, its agents, company officers or employees. Any use of the
information contained in this publication is at the sole risk of the person food service feature explores how the website and get social.
using that information. The user should make independent enquiries as
to the accuracy of the information before relying on that information.
All express or implied terms, conditions, warranties, statements,
assurances and representations in relation to the Publisher, its MEET THE TEAM
publications and its services are expressly excluded save for those
conditions and warranties which must be implied under the laws
of any State of Australia or the provisions of Division 2 of Part V of
the Trade Practices Act 1974 and any statutory modification or re-
enactment thereof. To the extent permitted by law, the Publisher will
not be liable for any damages including special, exemplary, punitive
or consequential damages (including but not limited to economic
loss or loss of profit or revenue or loss of opportunity) or indirect loss
or damage of any kind arising in contract, tort or otherwise, even if
advised of the possibility of such loss of profits or damages. While
we use our best endeavours to ensure accuracy of the materials we
create, to the extent permitted by law, the Publisher excludes all
liability for loss resulting from any inaccuracies or false or misleading
statements that may appear in this publication.
Copyright © 2023 - C&I Media Pty Ltd. Safa de Valois James Wells Alyssa Coundouris Thomas Oakley-Newell
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FACE TIME
From Heathmont to the Himalayas,

Matt Dodson, General Manager – OOH,
Patties Foods, is a Melbourne boy with
a passion for mountain climbing. He
ON TOP OF THE has a lovely wife of 28 years and three

gorgeous daughters. This is his story…
WORLD
Above: Matt and eldest daughter I GREW UP surrounded by an abundance of in my day, Ringwood was known to be quite a rough
Eliza at Island Peak Summit
bushland in Heathmont, one of Melbourne’s outer environment. While education often took a backseat
eastern suburbs. Looking back, it was a great place to survival in the schoolyard, looking back, I think this
to grow up as a young child. It provided lots of became a training ground for my sales skills.
opportunities for my friends and I to spend the There were often circumstances where you would
afternoons venturing out on our bikes and exploring either need to fight hard or quickly talk your way out of
– as long as we were home before dark, or our parents a sketchy situation, and for those who know me well,
would make us go without dinner. My parents actually it’s evident that this environment allowed me to hone
still live in my childhood home. my ability to talk my way out of things very swiftly.
I really enjoyed sports as a child with a particular In Year 12, I made the decision to drop out of school
passion for athletics. My preferred race was the and pursue my dream of becoming a chef, however,
5,000m but unfortunately, at the age of 14, my after 18 months of working from 2pm until 2am with
athletics journey took a setback when a knee injury only Thursday and Sunday off, I soon realised that
forced me to undergo reconstructive surgery. becoming a chef demanded serious commitment, and
My education was at Ringwood Technical School as a 17-year-old at the time, I decided that my passion
(now Eastern Secondary College) in Heathmont. Back to become a chef wasn’t quite there.
FACE TIME
From here, I bounced around in hospitality for a

few years before seizing a breakthrough opportunity
“While education often took
as a Business Development Manager in the wine a backseat to survival in the
industry. I spent more than a decade in this industry
schoolyard, looking back, I
working my way up within the sales channel. I
simultaneously returned to university and ultimately think this became a training
obtained my Master of Business Marketing degree ground for my sales skills.”
from Swinburne University.
– Matt Dodson
Throughout my career, I’ve had the privilege of
spending a significant time overseas, primarily for
work purposes. While I’ve had the chance to work
in various cities, Singapore holds a special place in
my heart. It became a second home to me during a
previous role, where I frequently commuted between
Singapore and Melbourne.
Outside of work, I have a passion for mountain
climbing in the Himalayas. There’s just something
truly extraordinary about being surrounded by
the world’s highest peaks and pushing yourself to
unimaginable limits.
Making these climbs would not be possible
without the incredible Nepalese Sherpas who
provided invaluable support and guidance, it’s a true
Matt and wife Vicki at Hayman Island
team effort. One of my proudest accomplishments
was climbing Island Peak, reaching the altitude of
6,165m (20,305 feet), alongside my eldest daughter,
Eliza. This summit marked our qualification as high-
“I have a passion for mountain climbing in the
altitude mountain climbers. Himalayas. There’s just something truly extraordinary
I could speak endlessly about my Himalayan
climbs and the numerous life lessons that have
about being surrounded by the world’s highest peaks
translated into my professional career. and pushing yourself to unimaginable limits.”
I’m incredibly fortunate to have an amazing – Matt Dodson
partner, Vicki, who has been unwavering in her
support throughout my personal and professional Vicki and I are blessed to have three beautiful
adventures over the past 28 years. She’s the daughters; Eliza, Sarah, and Lucy. Being a father to
foundation of our family and balances all of this with three girls has taught me the importance of having
her career as a yoga and Pilates teacher. strong women in your life and the significance of
gender balance in any workplace.
For the past six years, I’ve held the position of
General Manager OOH (P&C, Foodservice, Corporate
Accounts) at Patties, which has undoubtedly been
the most fulfilling chapter of my career. Unlike
previous experiences within the FMCG industry
where cohesion was lacking and everyone seemed
to pull in different directions, Patties has fostered
an incredible culture. It has been a true team effort,
and I vividly recall a colleague once remarking, “We
started as work colleagues, but now we are family
friends”. This rare and special bond permeates the
entire Patties culture.
Right now, my focus is on the future of Patties
and my desire to further develop this positive
environment. As I mentioned earlier, when you’re
part of something special, it gives you the room
to continually improve and grow. The prospect of
growth excites me, and I’m determined to seize
opportunities, learn from them, and make a positive
Matt’s family; Lucy, Vicki, Sarah, and Eliza
impact into the future. ■
Service your customers more efficiently
with software specifically built for the FMCG industry
MyBrandz and Widget World are the innovations of

Impulse Marketing’s Director, Karen Campbell. With
over thirty years’ experience within the FMCG industry,
from both a supplier (Cadbury) and wholesaler (The
Distributors) perspective, Karen saw an opportunity
to leverage her network and knowledge; connecting
Suppliers with Wholesalers and Retailers across Australia.
Launch
Launching in October 1996, Brandz Online firstly commenced as a Trade Media publication,
Fun Foods Journal. Recognising a massive disconnect within the industry, the publication
was introduced to the market to keep Retailers all over Australia informed of new products,
consumer and retailer promotions, industry news and statistical data.
It was originally delivered to just over 16,000 retailers and the very first edition was only
16 pages. Fast forward 15 years and the reach had increased to 22,000 retailers on a bi-
monthly basis, 36 pages and a massive industry following. After a re-branding, Fun Foods
Journal became Brandz@Retail in 2011.
Trailblazing
As an industry trailblazer and recognising the importance of speed of information to
FMCG, the business model of Impulse Marketing quickly developed into Web and Mobile
Apps. Supplier catalogues were migrated from purely print-based, to being made available
directly through the Brandz Online website.
With daily updates, there was now one central point that all key stakeholders – Suppliers,
Wholesalers, Retailers and Consumers – could visit for all the latest product information,
promotions and updates.
Innovation
Continuing to innovate, Karen and the team developed world-first technology in their
hybrid app – MyBrandz in 2014. Being the only App of its kind, MyBrandz puts both a
digital resource and world-class marketing tool directly into the hands of the Suppliers
and Wholesalers.
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within an industry that experiences changes so rapidly.
The software is an ideal plug-in for an existing enterprise system looking to offer unique solutions to customers
Custom Built Solutions
Suitable for any Product
Our Sales Team rely on the MyBrandz App to sell

and showcase our product range. It also contains
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MyBrandz.
Stella Newton Field Sales Manager Accredited
Distributors
My customers love and have embraced the

Synergy Across new MyBrandz App. It gives us a distinct
All Staff +
advantage over or competitors and makes us
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Additional Sales have lifted by using this and am sometimes
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Sales Representative
The Distributors Brisbane
SAVES TIME - MORE ORDERS
Retailer Ordering App

linked to a Marketing Dashboard Catalogue Builder
for the Wholesaler
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selected products sitting in the Warehouse.
• First order was over $4,500 Press GO!
• Easy to use app for retailers who are In 10 seconds Widget World matched 365
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We then printed the catalogue in-house.
MyBrandzX was so easy to use - I found
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I will definately use it to place my orders months sales with same period last year over exact same range
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The Power of Widget World Produced by
PRODUCT RANGE
CATALOGUE
2022
Over 3000 Using
Product Created
Catalogue
168 product Matching
under
Pages images Barcodes
3 hours
1 2 3 4 5 6
This job would normally take many months !!!
www.mybrandz.com.au
We Continue To Innovate
Coming Soon
For Suppliers
Flyers
Suppliers will soon have an alternative solution for their own Imagine creating professional sales flyers, weekly and monthly
Sales team. We are working with a number of Suppliers to promotional catalogues all in-house.
build a best practice solution.
Drag and drop images, price points, seasonal backgrounds etc
Turn-In order Consistency Export artwok to print or email to customers
Ability to create product PDF’s directly from the App Its going to be BIG.
Contact Details: Karen@mybrandz.com.au Website: www.mybrandz.com.au

STORE REVIEW
Outback Oasis
In a remote community 378km north of Alice Springs sits Mirnirri Store,
a small store with a big emphasis on affordability and nutrition.
Words Thomas Oakley-Newell
LOCATED IN THE remote community of Ali Curung, Outback offering

378 km north of Alice Springs, Mirnirri Store is an Crissy Cooper is the co-manager of Mirnirri Store,
incredibly unique site which caters to around 350 working alongside her husband, Joe Cooper. Originally
Indigenous residents who speak the languages of from the Philippines, she has been living in Australia
Warlpiri, Warumungu, Alyawarr or Kaytete. since 2013 and already had two years’ experience working
In 2008, the community engaged Outback Stores in remote communities before starting with Outback
to manage the store that is community-owned, with Stores a year ago.
a local board of directors and any profits return to With Mirnirri Store being managed by Outback Stores,
the community. Outback Stores was founded in it has a greater emphasis on affordability and nutrition
November 2006 to improve the health of Indigenous compared to independent stores. For example, you
people in remote Australia by addressing nutrition- won’t find any food deep-fried in oil, with air-fryers used
related health problems, unreliable food supplies, and instead. Full-sugar soft drink can only be bought in small
poor management practices associated with retail bottles and is also priced higher than diet soft-drink.
community stores. Cold bottled water is located at the front of the store, with
It was an initiative led by the Commonwealth soft drink found towards the back. Neither will you find
Government, with help from corporate retail experts who confectionery sold at the front of the store, like it is in
assisted in setting up the organisation in its early stages. most convenience stores.
Although Outback Stores currently manages 51 The store’s availability of fresh fruit and vegetables,
locations across remote Australia, a large number of as well as the pricing, is better than most competitors,
remote stores are independently run and so do not have because Outback Stores’ pricing policy considers
the same focus on nutrition and affordability. and promotes mechanisms to keep healthy product
Most remote Indigenous communities only have prices as low as possible. The company is focused on
one store, with the next one sometimes hundreds of improving affordability of healthy food, with fruit and
kilometres away. Ali Curung has just one grocery store vegetable prices maintained as close as possible to major
and one privately-owned bakery, also selling a few metropolitan retailers.
pantry items. “We want to give good service and healthy food to
The difference at Mirnirri Store is there is a much our customers,” says Cooper, who regularly assembles
larger range of groceries and fresh fruit and vegetables, promotions including healthy food items at reduced prices.
as well as takeaway food options. Another major To encourage sales of certain items, such as fresh
difference is that store profits are returned to the fruit and vegetables, Cooper took the initiative of
community and utilised for activities such as sports creating promotions including a variety of useful items
carnivals, music equipment, and funeral expenses. at special prices.
STORE REVIEW
Frozen kangaroo tails are a very popular item sold

in remote Indigenous communities, so naturally
Cooper included them in her promotions. But
to Crissy’s surprise, a photo she shared of some
happy customers with their kangaroo tail caught
the attention on Facebook of people all around the
country, and even overseas, receiving the highest
engagement of any social media post by Outback
Stores, with almost 3,000 people liking the post and
137 people commenting.
“I’m so happy that they really like the kangaroo
tail promotion. And even people on the internet
loved them!” says Cooper, who was shocked to
discover that the social media post had attracted so
much attention.
Cooper repeats the promotion every so often,
changing them slightly each time. But the ones with
kangaroo tails are always the most popular sellers.
“People will tell me ‘Crissy, we miss your
promotion with the kangaroo tails!’ It makes them
L-R: Charnisha Brown, Crissy Cooper, and Eeliyah Brown
happy; they really love it.”
Cooper also makes sure there is always fresh
fruit salad and other healthy snacks offered in the
takeaway, as well as nutritious school lunches.
“We love to see community leaders taking action to
Mirnirri Store provides meals as part of the improve health outcomes and are always keen to assist in
Australian government’s School Nutrition Program,
which encourages improved attendance and learning
implementing the measures they choose.”
- Anna Murison, Health and Nutrition Manager, Outback Stores.
outcomes by providing healthy and nutritious meals
for children whilst at school. The store prepares up
to 60 school lunches each day, and Cooper is happy “We love to see community leaders taking action
that the store’s kitchen can contribute to improving to improve health outcomes and are always keen to
school attendance in the community. assist in implementing the measures they choose,”
A few years ago, Ali Curung’s local store directors said Anna Murison, Health and Nutrition Manager
decided to implement ‘Sugar-Free Wednesdays’ for Outback Stores.
in which no full-sugar soft drinks are sold. These
healthy outcomes are driven by local store directors Logistical challenges
wanting to tackle diet-related health problems, in The remote location of Ali Curung brings many
line with Outback Stores’ Healthy Food Policy. logistical challenges, with the closest town a two-
hour drive to Tennant Creek. It is not uncommon for
remote communities to be inaccessible by road for
weeks or even months during the wet season.
Stock is often required to be flown in by light
plane or helicopter during this time. Despite this,
the range and quality of fresh fruit, vegetables and
other healthy staples remains at a consistently high
standard all year round, thanks to Outback Stores’
extensive experience in this arena.
Working in a cross-cultural environment where
values, obligations, and priorities differ can present
many challenges. Communities have comparatively
small populations and can be very transient in nature.
Seasonal weather, along with cultural commitments
can lead to significant population shifts.
In general, suppliers have collaboratively worked
with Mirnirri Store and have ensured a consistent
supply of goods over the years. One of the key
Eeliyah and Charnisha Brown prepping meals as part of challenges remaining is closing the gap between the
the Australian government’s School Nutrition Program
pricing of mainstream retailers and remote stores. ■
PODCAST
In-depth coverage of news, events, and insights
relating to the petrol and convenience channel,
brought to you by the team at C&I.
If you’re interested in featuring on the podcast, please contact:
Safa de Valois Thomas Oakley-Newell

Group Publisher & Commercial Director Managing
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0405 517 115 0405 969 565
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FEATURE ICE CREAM
The inside scoop

The P&C channel continues to be a key focus for ice cream brands looking to satisfy the
needs of a growing consumer demographic seeking convenient, bite-sized indulgent treats.
Words Lizzie Hunter
AFTER A TOUGH year in 2021 due to lower delivery usage But Parekh adds it’s not all about impulse buying.
and decreased mobility, the ice cream category bounced “The channel has had to evolve and shift, especially since
back in 2022, experiencing significant growth of more than the pandemic. We now have consumers coming into the
12 per cent, delivered by both ice cream and icy pole singles, channel to purchase tubs to take home and eat later. This
according to the AACS State of the Industry Report 2022. segment of the category has grown from 21 per cent share
Parita Parekh, Category Manager of Convenience and of channel sales in 2019 to almost 23 per cent by the end of
Specialty at Peters, explains that the ice cream category is 2022,” says Parekh.
highly impulsive, with 64 per cent of consumer purchases “A lot of this growth has been driven by shifting habits
being unplanned. during COVID and the rise of home delivery within some
“The P&C channel plays an important role in the Peters ice P&C retailers that sees products delivered straight to
cream business for satisfying the needs of consumers looking people’s homes. It’s a whole new stream of convenience for
to consume ice cream while out and about,” says Parekh. this channel and taps into the treating need when staying at
“Our major brands like Maxibon, Drumstick, and home, sitting on the couch and watching a movie.”
Connoisseur as well as those that offer fun and novelty, such Dimi Kyriazis, Director of Sales and Marketing at South
as the Milo cup, are some of our strongest ice cream brands Australian ice cream company Golden North, says the
in the channel. P&C channel provides new opportunities for ice cream
“The category is highly impulsive, and seeing point of manufacturers to reach a wider audience.
sale, the freezer or other marketing activations in store can “The P&C channel is frequented by a range of different
help trigger the desire for ice cream. It’s a channel where consumers every day,” Kyriazis says. “It gives us the
our ice cream is often eaten immediately after purchase, so opportunity to build up the Golden North brand and tap
it is imbued with a sense of joy and anticipation even at the into new audiences that we wouldn’t necessarily have
point of purchase.” access to via a supermarket.
FEATURE ICE CREAM
“While we are most known for the popular

Simply Indulge tub range, our current focus in
the P&C channel is promoting our ‘Giant Twins’
product, which comes in a variety of flavours,
from traditional vanilla to liquorice, banana,
salted caramel, strawberry, and spearmint.
“While we do face some challenges in
regard to the price, the product does reflect
great value for money for consumers and
our data shows that the Giant Twins are the
highest value turnover multipack within
the supermarket sector, demonstrating
consumers are generally happy to pay for the
quality,” says Kyriazis.
Cian Dawson, co-founder of Gym Bod, says
the P&C channel aligns with Gym Bod’s key P&C is a key focus for Gym Bod
customer demographic and is therefore a key
focus for the ice cream manufacturer.
“We are focusing more on the P&C channel
as we grow our distribution network across
rising costs of living. Consumers are choosing
to eat in more, so they are spending more on
“It gives us the
Australia to target a growing sector of luxury items as opposed to eating desserts out opportunity to
consumers whose focus is on convenience and at a restaurant.”
day by day purchases,” says Dawson. Andrea Hamori, Head of Marketing at Peters, build up the Golden
“As a result, we’re seeing our presence says that her brand’s indulgence segment
is increasing in convenience stores like makes up over a third of impulse sales. North brand and tap
Woolworths Metro across the east coast of
Australia. I think it’s great when you see P&C
“In more recent times, we have started to
see the merging of indulgence and snacking
into new audiences
retailers out there supporting small Australian – a trend we can see playing out across many that we wouldn’t
businesses and putting brands like Gym Bod difference categories and that really exploded
on their shelves. It’s a win for us in terms of throughout the COVID pandemic,” says Hamori. necessarily have access
getting our brand out there, but it’s also a win “During the pandemic we saw consumers
for the retailers wanting to attract health- beginning to take regular snacking items and to via a supermarket.”
conscious consumers with a low-calorie, transform them into super indulgent creations. - Dimi Kyriazis, Director of Sales
indulgent ice cream option.” At Peters we couldn’t think of a better and Marketing, Golden North
brand than our Connoisseur brand
Market trends to capture and bring this trend to
The AACS State of the Industry life for the ice cream category.”
Report 2022, also reported that
ice cream singles returned to Current challenges
positive growth in 2022 for the Parekh says there is still a lot
first time since 2019. Dawson of uncertainty around what
has recognised this growing comes next for the ice cream
consumer focus on single serve category from an economic
ice cream. point of view.
“We’re definitely seeing more “The uncertainty around when
consumers reaching for single serve, low interest rate rises will stop, when inflation
calorie options, which is working really well will start to turnaround, wage growth and
for our brand which offers ‘better-for-you’, high continued supply chain challenges, cyber-
protein and low sugar ice cream,” says Dawson. attacks, and the unrest in Ukraine continue to
“Our core ice-cream range is the fastest challenge businesses everywhere,” says Parekh.
growing ‘better for you’ 475ml tub range. “For Peters, our focus is on gauging what
Our strongest performers come in a white impact this will have on Australian ice cream
chocolate, raspberry ripple flavour and lovers and shopper behaviour in the short and
chocolate pudding ice cream. long term.”
“On the flip side, there is also a real focus Kyriazis adds that the availability of
on ultra-indulgent options, which I think is a ingredients and transport are also key
result of people trying to save money due to the challenges facing the industry. →
FEATURE ICE CREAM
“Challenges still exist, especially in regard to supply chain,

however they are improving,” says Kyriazis.
“The availability of dairy ingredients is always becoming
more finite in Australia. As an ice cream manufacturer, you’re
constantly looking at other innovations and technologies that
can help you stretch your milk and cream further.”
Another challenge, Kyriazis explained, is the consideration
of the availability of freezer transport and freezer space.
“We recently lost Scott’s Refrigerated Logistics – a major
player in transporting goods between states – so the cost of
logistics has certainly increased due to that event.”
In-store selling
Point of sale (POS) is critical to drive engagement and
penetration when it comes to positioning ice cream brands in
store, says Parekh.
“Ice cream in P&C is highly impulsive – most shoppers
do not plan to buy ice cream when they enter an
outlet. Instead, the majority will buy an ice
cream once they get to a freezer.
“The key to conversion is getting
shoppers to the ice cream freezer, aided
by emotive point of sale along their
path to purchase. That’s why Peters
continue to invest in a broad suite of
POS and off location freezer solutions
“We are focusing more on the P&C channel that help engage the consumer in-store
as we grow our distribution network across across the entire path to purchase.”
This is becoming increasingly challenging
Australia to target a growing sector of for the category, as brands compete for real estate
against other food and beverage offers in these outlets.
consumers whose focus is on convenience “We believe that innovation is key in this channel to
continue to drive excitement and attract consumers to the
and day by day purchases.” freezer. Shoppers are highly likely to trial new products in
- Cian Dawson, Co-Founder, Gym Bod P&C with the majority of these shoppers repeat purchasing
the product,” explains Parekh.
Dawson says that Gym Bod is best sold next to the most
indulgent options in store.
“We want to be right next to the Ben and Jerry’s and
Connoisseurs,” says Dawson. “We want people to be able
to make ‘better-for-you’ choices right there in the moment
rather than going to a specific health food section. We want to
be right there with our major competitors.”
Kyriazis says the major drawcard for Golden North is the
fact that it has been rated as Australia’s number one ice cream
by Canstar Blue for an unprecedented five years in a row.
“The significant award acknowledges Golden North for
having the ‘Most Satisfied Customers’ for our ice cream tubs
nationally – a title we have held consecutively since 2018.
“Golden North has proudly been making ice cream from
fresh milk and cream in the regional town of Laura, South
Australia since 1923. Our ice cream is palm-oil free, nut free
and gluten free, and we have recently launched a dairy free
range which caters to a section of the community that has
minimal offerings. We’re also a proud South Australian
family owned and operated business so we enjoy working
with other independent family businesses,” says Kyriazis. ■
Full page
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+ 5 mm BLEED
SALTED COOKIES MINT & VANILLA

CARAMEL & & CREAM COOKIES CARAMEL
MACADAMIA BROWNIE
FEATURE ELECTRIC VEHICLES
Electric
Avenue
As electric vehicles become a
more familiar sight on Australian
roads, service stations are
adapting their on-the-road
convenience offering to meet
changing customer expectations.
Words Lizzie Hunter
ELECTRIC VEHICLES HAVE come a long way in a next four years. This figure increased by more than 60
short time, with new data from Roy Morgan1 showing per cent to 66,000 within one year and has increased
over half a million Australians plan to buy an electric rapidly ever since.
vehicle in the next four years – an increase of more Behyad Jafari, CEO of the Electric Vehicle Council
than 1,230 per cent compared to four years ago. (EVC), says there is now widespread acceptance that
An electric vehicle (EV) is any vehicle that is fully or the zero-emission technology is not only critical to
partially driven by an electric motor and can be plugged Australia achieving its climate targets, but also for the
in to charge, from vehicles like bikes, cars, buses, and country to reduce its dependency on uncertain and
trucks, all the way to trains, boats and even planes. expensive global fuel supplies.
There are three main types of EVs, each with varying “New EV purchases in Australia almost doubled in
reliance on electricity to run. The first type are BEVs 2022, compared to 2021,” he said.
– battery powered EVs that are 100 per cent run on “While this is a promising sign that the local market
electricity and which require charging through either a is continuing to grow, we still significantly trail the
power grid or other source. The second, plug-in hybrids global average, which is currently estimated to have
(PHEV), use batteries similar to BEVs, but also have an been between 12 to 14 per cent in 2022. It is also
internal combustion engine. The last and most common significantly behind markets in our region, like China,
form are HEVs, or hybrid vehicles, which operate which has been reported to have achieved almost 28
similarly to BEVs, but can’t be plugged in for charging. per cent EV sales in 2022.”
While concerns about climate change2 and reducing
carbon dioxide emissions have been present for decades, EV adoption rate vs EV infrastructure rate
the attraction of electric vehicles started to take-off Theo Foukkare, CEO of the Australian Association of
during 2019 as a greater range of electric vehicles, Convenience Stores (AACS), says while the data from
including more affordable models, came to market. Roy Morgan isn’t surprising, the question is whether
In the year to March 2019 only 41,000 Australians Australia will have the infrastructure to support the
intended to purchase an electric vehicle within the increase in EVs on the road.
“While federal and state governments are rolling

out supposed ‘electric highways’, their approach
is not global best practice – they are persisting in
predominantly rolling out slow charging equipment,
which is exactly what countries like Norway and the
United Kingdom are now replacing with fast charging
equipment based on the user experience and their
learnings,” Foukkare said.
Norway currently has the world’s largest EV ownership
per capita and is a global leader in EV uptake.3
“The Norway experience tells us that 75 per cent
of charging will be done at home or work and the
balance is being completed on the go,” says Foukkare.
“However, it is a vastly different geography to
Australia so the numbers don’t necessarily translate
that well in Australia.
“Consumers even in Norway are still having to
plan their trip around where they can charge, and
they are learning quickly that fast charging (150kw
up to 350kw) equipment is what is required to keep
everyone moving. Fast charging is only possible when
the electricity grid can support this level of power in a
location, which us still either limited in availability or
AmpCharge is Ampol’s new charging infrastructure
very expensive to achieve.”
Introducing a fuel efficiency standard

Foukkare also points out that Australia does not have “While federal and state governments are rolling
a fuel efficiency standard in place, resulting in next
to no motivation for overseas car manufacturers to out supposed ‘electric highways’, their approach
aggressively deliver EV cars into Australia.
A fuel efficiency standard consists of a series of is not global best practice – they are persisting in
yearly targets for new vehicles sold by car makers,
based on their tailpipe emissions.
predominantly rolling out slow charging equipment.”
“This has resulted in Australia being used as a – Theo Foukkare, CEO, Australian Association of Convenience Stores
dumping ground for ICE (internal combustion engine)
vehicles,” he said.
Jafari agrees, adding the introduction of an
ambitious fuel efficiency standard in Australia will
not only help to further expand the range of EV
models available to Australians, but also the number
of each model supplied to the country – noting
that many of the top 20 models are still only being
supplied in small numbers to Australia.
“Only a fraction of EV models available globally are
being supplied to Australia since we do not have a
mandatory fuel efficiency standard,” said Jafari.
“In order to achieve our emission reduction
targets, EV uptake needs to accelerate significantly.
This can only be achieved with the introduction of
an ambitious and robust fuel efficiency standard that
will ensure Australia becomes a priority market for
supplying affordable EVs.
“We support the Australian Government
introducing a Fuel Efficiency Standard as soon
as possible, so many more EVs and fuel-efficient
vehicles are brought to our country for all
Ampol plans to roll out 120 AmpCharge sites by December 2023
Australians to benefit from.” →
In a recent Ampol Powering Next piece4,

Thomson notes there is a strong ongoing need for
public charging.
“The experience in Norway demonstrates that
as people get more confident with on-the-go ultra-
fast charging, more of it occurs on-the-go rather
than at home,” she said.
“In metropolitan areas, more dedicated charging
locations will gradually become the solution for
the long-term. This means that the right sites need
to be identified early on and provisioned to grow
with the broader EV market.”
Thomson also pointed out that site amenity,
security and cleanliness is critical to attract
customers making the transition.
“Charging an EV naturally requires longer dwell
times than customers today. Ensuring customers
Over half a million Australians plan to buy an EV in the next four years
feel safe and secure – from good lighting and
round the clock staff, to well-maintained toilets
Charging up on-the-road convenience and broader facilities – supports decision making
Australian energy company Viva Energy is on preferred charging sites,” she said.
responding to the uptake of EVs in Australia by “Having a QSR and broader retail offer is also
expanding its on-the-road convenience offer, which important to win customers. Allowing EV users to
includes EV charging. grab a meal, coffee, or even ingredients for dinner
“Viva Energy recognises that EVs are going to have while they charge is critical and provides a reason
an important role to play in Australia’s transport to bypass remote charging sites next to highways
landscape,” says Jevan Bouzo, CEO Convenience & with little amenity.”
Mobility, Viva Energy. While the Australian EV market still has a long
“While we are currently hosting some EV chargers way to go to catch up to the global average, Jafari says
as part of the Evie Network, we have plans to expand the nation is starting to head in the right direction.
our broader on-the-road convenience offer, which “This is in large part thanks to the actions
includes EV charging. of Australian federal, state and territory
“A key part of our strategy to enable the best governments, all of which are now actively
customer experience has been the acquisition of 700 supporting the adoption of electric vehicles and
Coles Express outlets and the announced plan to recognise the critical role this technology has to
acquire the market-leading convenience retailer On play in achieving emission reduction targets.” ■
The Run (OTR).”
Bouzo explains Viva Energy’s intention is to
introduce OTR’s brand and convenience retail
“In order to achieve our emission
offering to the Coles Express network.
“This will, in part, provide improved dwell-time
reduction targets, EV uptake
experience for people waiting for their EVs to be needs to accelerate significantly.
charged, by offering a high quality convenience and
food offering, which incorporates internationally This can only be achieved with
recognised quick-service restaurants. Our focus is
on delivering the most convenient and best place to
the introduction of an ambitious
stop, rest and eat on the way to a destination, as we
deploy fast, reliable EV-charging services.”
and robust fuel efficiency standard
Similarly, Ampol is testing opportunities in that will ensure Australia becomes
the quick service restaurant (QSR) space to win
customers over in the long-term. a priority market for supplying
Following a trip to Europe last year, Kate Thomson,
Executive General Manager, Retail Australia at Ampol,
affordable EVs.”
says meeting and engaging with a range of industry - Behyad Jafari, CEO, Electric Vehicle Council
stakeholders provided useful perspectives on the
rollout of charging infrastructure in Australia and the 1,2
www.roymorgan.com/findings/9258-electric-vehicle-intention-soars-june-2023
role retail business will play in supporting transition. 3,4
E-mobility insights from Europe / Ampol
Full page
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+ 5 mm BLEED
©2021 Energizer. Energizer, Energizer Character, and certain graphic designs

are trademarks of Energizer Brands, LLC and related subsidiaries.
FEATURE BUYING GROUPS
Collective power
C&I Magazine explores what a retail buying group is and the benefits
these groups can offer small, independent businesses.
AS IS THE case with many industries around Park adds that buying groups also exist to benefit
Australia, the convenience retail industry has faced a trade partners and suppliers.
number of changes and challenges over recent years. “Trade partners can take advantage of an
From supply chain disruptions and labour expanded availability and market share across
shortages to rising business operating costs and what might have been once a less organised trade
changing consumer behaviours, the industry can channel, increased access to industry insights and
be an increasingly competitive and complicated data and enhanced category buyer relationships.
landscape for retailers to navigate. Suppliers can also take a strategic approach to how
Becoming part of a retail buying group can help they resource and train their teams that support
independent convenience retailers overcome these buying groups.”
challenges, through cost savings, improved margins,
access to a wider range of products, shared expertise, Expert marketing support
and collective marketing. Bennett’s Petroleum has been part of a buying group
for more than 10 years and its CEO Troy Bennett
Combined purchasing power says the organisation has experienced a number
According to Darren Park, CEO of UCB (United of benefits from the buying group membership,
Convenience Buyers), buying groups primarily exist including having access to better pricing, improved
for one simple reason, which is to help independent marketing and advertising strategies as well as
convenience retailers who are interested in buying educational opportunities for staff.
similar products, gain leverage through their “We have access to new products at better prices
combined purchasing power. as well as expert marketing advice and exclusive
“That leverage ultimately generates preferable marketing materials,” Bennett says. “Our marketing
buying prices and contract terms, saving the retailer campaigns are a lot stronger now with exclusive
effort through reducing internal procurement in-store promotions and eye-catching displays which
resources and enhances profitability,” Park says. encourage impulse buys from customers.
“Most retailers really want to focus on areas in which “There’s also a fantastic loyalty program, where
they excel which is leading their teams and helping members are rewarded for consistently buying
shoppers with satisfying their shopping missions.” through the group,” Bennett says.
Opportunities to educate staff

Bennett adds that buying group conferences provide
a fantastic opportunity for his staff to upskill,
acquire new knowledge and network with like-
minded people.
“The educational opportunities at these forums
can be quite profound in terms of our people meeting
and learning from others in the industry who
experience similar wins and challenges, learning to
identify where we can improve and knowing that
we have the support from other retailers around
Australia. It keeps staff really engaged with the
industry which is great for our business.
“It also provides an added level of security from
The Mood Food Kempton site
an employer point of view. I can trust that my
staff are making sure our stores are compliant
“UCB works to a simple and effective philosophy, which with promotional requirements and that we are
merchandising correctly. You’d be surprised how
we call UCB’s Three Way Win. Whatever decisions we make many people don’t know how to merchandise – they
simply fill up shelf space because the space is there
must be good for the member first, good for the trade which is the last thing you want to do. You want
to make sure that the product has an impact on
partner second, and good for UCB third.” customers when they walk through the door. If it’s
– Darren Park, CEO, UCB too cluttered then you risk missing the mark.”
Bennett’s Petroleum recently won the Overall Store
of the Year Award at the 2023 Australian Association
of Convenience Stores (AACS) Awards for its Mood
Food Kempton site.
“Winning the award is obviously a highlight of the
year so far. Mood Food Kempton is a magnificent site
that we built on the highway between Hobart and
Launceston,” says Bennett.
“The site has indoor and outdoor seating for up
to 70 people, it has a football ground, netball and
basketball courts and a dog run, and of course an
incredible fresh food offering. We planned the retail
store layout using our buying group’s planogram, so
special attention is paid to specific product placement
A buying group provides retailers and displays, as well as point-of-sale locations,
with expert merchandising advice
leading to the best of both worlds in that store.” →
“We have access to new products

at better prices as well as expert
marketing advice and exclusive
marketing materials.”
– Troy Bennett, CEO, Bennett’s Petroleum
Six ways a buying group

could help your business
Increased bargaining power: One of the
1 primary advantages of joining a buying group
is the enhanced negotiating power that comes
with collective purchasing. By amalgamating the
purchasing needs of multiple convenience stores,
buying groups can command more favourable
terms, discounts, and promotions from suppliers
Mood Food Kempton's impressive café offer
and manufacturers. This ability to secure better
pricing leads to improved profit margins for each
participating store.
UCB’s Three Way Win
Access to a diverse product range: Buying
Along with product and promotional benefits, Park
says UCB members enjoy supply chain and technical 2 groups also enable convenience stores to access
a wider range of products from various suppliers.
support as well as instore layout and design ideas.
Independent retailers may find it challenging
“UCB works to a simple and effective philosophy,
to maintain a vast inventory due to budget
which we call UCB’s Three Way Win. Whatever
constraints, but by joining a buying group, they
decisions we make must be good for the member
gain access to a broader selection without tying up
first, good for the trade partner second, and good for excessive capital.
UCB third,” says Park.
Shared expertise and resources: Buying groups
“If we make decisions in a different order, the
model doesn’t work. When all parties feel that their
3 often offer valuable resources and expertise to
their members, including market insights, industry
interests are respected and addressed, they are more
trends, and best practices. Such information-sharing
likely to engage in long-term collaborations. This
fosters innovation and helps individual stores adapt
promotes trust, loyalty, and continued cooperation to changing customer demands effectively.
which fosters ongoing partnerships.
Marketing and advertising support: Working
“The biggest changes for many retailers in the last
12 months, have been the major challenges we’ve
4 together as a unified entity, buying groups
can pool their resources to fund marketing and
confronted across supply chain, cost inflation and
advertising campaigns that would be cost-
labour access, which are all to a degree related. prohibitive for individual stores. Coordinated
Whilst we haven’t solved all these issues, as an marketing efforts enhance brand visibility and
industry we’ve had to talk openly and frankly about customer engagement, ultimately driving foot
the root causes and bring solutions to the table. I’d traffic and sales.
like to think that many suppliers have been surprised
Operational efficiency: By leveraging combined
and delighted by the range of solutions, we have
created together.”
5 purchasing power, buying groups can streamline
their supply chain and distribution processes.
Park explained that while the environment is Consolidating orders and deliveries leads to
challenging, he is proud that the UCB team has, with reduced logistical complexities and cost efficiencies,
very few exceptions, continued to grow. benefiting both the members and suppliers.
“We’ll keep focusing on improving our support
Financial benefits: Joining a buying group can
of independent retailers, through promotions that
cut through and drive conversion, more member
6 often provide additional financial benefits to
individual store owners, such as shared membership
education and insights on navigating through tough fees, bulk purchase discounts, and potential
times and giving trade partners and suppliers more revenue-sharing opportunities.
reasons to support the entire convenience channel.” ■
Six ways a buying group
could help your business
Increased bargaining power: One of the
1 primary advantages of joining a buying
group is the enhanced negotiating power
that comes with collective purchasing. By
amalgamating the purchasing needs of
multiple convenience stores, buying groups
can command more favourable terms,
discounts, and promotions from suppliers
and manufacturers. This ability to secure
better pricing leads to improved profit
margins for each participating store.
Access to a diverse product range: Buying

2 groups also enable convenience stores to
access a wider range of products from various
suppliers. Independent retailers may find it
challenging to maintain a vast inventory due
to budget constraints, but by joining a buying Full page
group, they gain access to a broader selection
without tying up excessive capital. W: 220 mm X H: 300 mm
Shared expertise and resources: Buying + 5 mm BLEED
3 groups often offer valuable resources
and expertise to their members, including
market insights, industry trends, and best
practices. Such information-sharing fosters
innovation and helps individual stores adapt
to changing customer demands effectively.
Marketing and advertising support:

4 Working together as a unified entity,
buying groups can pool their resources to
fund marketing and advertising campaigns
that would be cost-prohibitive for individual
stores. Coordinated marketing efforts enhance
brand visibility and customer engagement,
ultimately driving foot traffic and sales.
Operational efficiency: By leveraging

5 combined purchasing power, buying
groups can streamline their supply chain and
distribution processes. Consolidating orders
and deliveries leads to reduced logistical
complexities and cost efficiencies, benefiting
both the members and suppliers.
Financial benefits: Joining a buying

6 group can often provide additional
financial benefits to individual store owners, www.ucbstores.com.au
such as shared membership fees, bulk
purchase discounts, and potential revenue-
sharing opportunities.
FEATURE FOODSERVICE
Secrets to
foodservice
success
Words Lizzie Hunter
Foodservice surpassed $1 billion in value for the first time in

2022 and is set to continue driving growth in the industry for
years to come as retailers invest heavily in the offer.
NOW RECOGNISED AS one of the fastest growing Foukkare adds that retailers’ growing focus
categories, foodservice saw a value growth of more on foodservice is underpinned by the belief that
than 21.4 per cent last year and has achieved double convenience stores can become hubs for shoppers to
digit growth for six years running, according to data eat, drink and spend time in, rather than simply a place
from the AACS State of the Industry Report 2022. to fill up on fuel and go.
Theo Foukkare, CEO of the Australian Association “With electric vehicles on the rise, this is becoming
of Convenience Stores (AACS), says the growth of more likely as shoppers can now be on site longer as
foodservice over the past two years alone has equalled they wait for their cars to charge,” says Foukkare.
$319 million in value or 36 per cent as convenience “By becoming more of a ‘hangout’ where consumers
retailers continue to build momentum and provide can not only order food but spend time and even relax,
everyday Australians with great quality food to keep convenience stores can gain more foodservice traction.”
them recharged and rehydrated.
“While the category margin was down slightly as Consistency is key
retailers focused on stock availability and had higher As an established food offering in the P&C channel,
waste which impacted margin, the dollar share of sales Bowser Bean’s foodservice has enjoyed continuous
for foodservice has jumped from 6.9 per cent in 2018 growth over the past six years, with take-away food
to 11.9 per cent in 2022 and has more than doubled in up by 15 per cent compared to last year, says Haydn
value over that time,” said Foukkare. Tierney, Managing Director.
“Take Home Food has had the exact same growth “Over the summer period we saw increasing
rate over the last two years, up more than 21.9 per cent, demand for our cold foodservice offer, which covers a
adding more than $94 million in value or 49 per cent traditionally healthier range, like salad rolls, salads and
over that time. yoghurt and muesli,” explains Tierney.
“Even though Bakery Snacks was the lowest growth “The demand was so noticeable that we found it a
category for the second straight year, it was still up little hard to keep our displays full, which is always a
significantly by more than 13.2 per cent versus 2021 great problem to have, so we started looking to increase
which was only up by 0.7 per cent.” the volume of these items in our stores.
FEATURE FOODSERVICE
APCO's Café 24/7 offer Bowser Bean has invested in its social media presence
“As we track into winter, we’re now starting to we’ve even expanded our food service team
see traditional comfort foods like burgers, egg and and our support office with more hospitality
“By becoming more
bacon rolls, and muffins become very popular.” professionals who can provide hands on of a ‘hangout’ where
Tierney says the company has adapted its experience in that sector.
foodservice offer by taking a network approach “Traditionally, the customer service base consumers can not
to the supply of products. for P&C was around confectionery and cold
“We want to ensure we can offer the same beverages. Now, the opportunity lies in the high only order food but
high-quality product across our whole network,” traffic flow of people who are very time poor, so
he explains. “While that has meant reducing we want to make sure that if we have an offer,
spend time and even
our lines in some cases, it means what we that offer is consistent across our stores from relax, convenience
are offering is consistent, high-quality, and Geelong to Mildura.”
convenient fresh food. While remaining true to APCO’s traditional stores can gain more
“We continue to invest in training and foodservice offering, Wilson says the company
upskilling our staff, but we’re aware of the is also expanding its range to include products foodservice traction.”
limitations on our size, so our focus is offering to meet different dietary requirements of - Theo Foukkare, CEO, AACS
products that can be replicated and resonate customers and providing retailers with the
with the customer.” flexibility to tap into local markets.
Tierney adds that cost of goods and the “We are seeing more people basing their
ability to manufacture on site is essential when purchasing decisions on dietary requirements,
deciding which products to range. so we’re providing products that are gluten free,
“Everything on our menu is manufactured on vegetarian and vegan,” says Wilson.
site, so we need to make sure we can produce the “We’re also seeing different purchasing
food with minimal outlay and at a reasonable trends relating to geographics. While we have
price for our customer.” our core food range offering, we also provide
APCO Service Stations is taking a similar our retailers with a level of flexibility so they
approach to ensuring its retailers are providing can tap into the local market, so one site might
a consistent offer across the network says Karl find a pastry or pie is quite popular, whereas
Wilson, Senior Executive of Retail Operations another might find a kebab style dish is more
at APCO. popular among customers.”
“Over the last 18 months, we’ve adapted
our food service offer to focus on consistency; Café range contributes to growth
making sure we have the processes and Maintaining high standards for its café and
procedures in place that our retailers can coffee range has influenced the growth of Jasbe
execute,” says Wilson. Petroleum’s food offering according to Kerry
“We’ve been particularly focused on making Karavalakis, Retail Consultant at Jasbe.
sure that retailers are using the same recipes “Our food service category has become a vital
across the entire network. To support this, part of our store offering,” explains Karavalakis. →
FEATURE FOODSERVICE
A new approach to marketing

Bowser Bean has implemented a range of new
marketing measures to broaden its reach, says Tierney.
“Bowser Bean has an incredibly loyal customer
base, so our goal over the past 12 months was to
increase our exposure to new customers,” he said.
“Along with our regular brand activations with our
coffee vans and combis at events, we’re a lot more
active on social media after recently partnering with
a social media agency.
“Since we operate in regional communities
in NSW and Victoria, we also invested in a regional
television campaign that we believe will resonate
with those audiences.”
APCO Service Stations has also adapted its
marketing strategies to put foodservice at the
forefront of its offering, says Wilson.
Jasbe has formed a strategic partnership with Daniels Donuts
“Over the last few years, a lot of our marketing
was traditionally around cold beverages and
“We continue to invest in training and upskilling confectionery, but now foodservice is at the forefront
of our offering,” he said.
our staff, but we’re aware of the limitations on our “Following a recent burger promotion, we saw
an increase of 40 per cent in burger sales – with
size, so our focus is offering products that can be 65 per cent of those sales not actually relating to
replicated and resonate with the customer.” the burger that was in the promotion. So, we’re
calling out to our customers to let them know we
- Haydn Tierney, Managing Director, Bowser Bean have a wide foodservice offering.
“We’ve been in the market for quite a few years
“We attribute this growth to our commitment in now, and have a large customer base, but we continue
providing our customers with fresh on the go snacks to adapt so we can target the next generation of
and meals, including Daniels Donuts and pies which customers coming through our doors.”
are baked fresh daily.
“We have also experienced a significant increase Tips for 2023
in our café beverages, such as hand scooped As retailers continue investing into better quality,
milkshakes, barista coffee and specialty Lindt freshly prepared food, foodservice is set to continue
chocolate beverages and double-digit growth in our its stellar six years of growth in 2023.
barista coffee category.” “We understand the needs and expectations
Jasbe has invested in new store fit outs that make of our customers when it comes to fresh food,”
the stores look and feel like a café or bakery, where says Karavalakis.
customers can sit, relax, and recharge. “Before committing to a product, we ask
“While our food and beverage offer is a vital ourselves one simple question: would we eat it?
part of our business, it is not the only factor that Quality is our key driver. No one complains about
influences customer satisfaction. We also care price if the food and coffee is fresh and delicious.
about creating a pleasant and comfortable store “We understand the importance of getting our
experience and delivering outstanding customer food and coffee right, as it builds customer loyalty
service,” says Karavalakis. and increases customer frequency. We will continue
“We continue to maintain our high barista coffee to expand our food for now and food for later offer
standards and have formed strategic partnerships over the next 12 months.”
with Daniels Donuts, Laurent, and Lindt, to offer a Tierney says there is no silver bullet or magic
variety of delicious treats. product that’s going to help you win foodservice.
APCO’s foodservice category growth has also been “Everyone is always looking for the next
driven by its café range, according to Wilson. big thing, but the key is you have to be able to do
“Our coffee sales are extremely strong, so we’ve something really well,” says Tierney. “It’s about
invested quite heavily in training our barista staff finding a simple, delicious range and delivering it
and expanding our coffee offering, so we have more really well consistently.
baristas on our sites so there is always someone on “We’re in the game of convenience, so your food
site prepared to make a coffee,” said Wilson. has to be available from open to close.” ■
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PRODUCT RANGING
Milkybar and Milo team up for new product choice

Milkybar and Milo have collaborated to launch Milkybar Milo in
convenience retailers and supermarkets across Australia.
The collaboration of the two iconic brands combines the
creamy smoothness of Milkybar with the crispy, malt goodness
of Milo powder and balls.
Melanie Chen, Head of Marketing Confectionery at Nestle,
said the creamy, malty combination of these two power
brands is so delicious.
“We saw huge success with the launch of KitKat Milo last
year and knew that we had another iconic combination we
could bring to Australians with Milkybar Milo.”
News of the launch was reportedly leaked and Chen said the
anticipation from those who saw has been extremely positive.
“We can’t wait to see the reactions when they actually
experience it.”
Milkybar Milo will be available from August in convenience
retailers and supermarkets across Australia in two different
formats – the Milkybar Milo Block, 160g at RRP $5.50, and
Milkybar Milo Bar, 38g at $2.20.
Straight Up Energy launches into convenience

Aussie owned and made energy drink Straight Up Energy has
launched into the category in a move that promises to bring
refreshing Aussie authenticity to an industry synonymous with
flashy campaigns and dominated by international brands.
Straight Up is the first brand in the energy drink sector to
incorporate SENACTIV, a non-stimulant energy source which
doesn’t contain caffeine and naturally helps the body to produce
energy. The better-for-you drink is also sugar free and contains
only six calories.
Jake Sherriff, Founder of Straight Up, said providing Australian
retailers some local price and distribution certainty in this
globally owned category has been a core factor of their retail
conversations so far.
“Our product will appeal to those looking for a refreshing,
better-for-you energy drink option, that has previously felt self-
conscious about their aggressive energy drink can, and also those
shoppers that have long ago written off energy drinks as a viable
option. We’re here to shake up the category and attract a new
type of consumer.”
Straight Up is available exclusively in BP petrol and convenience
stores, available in three flavours: Green Apple, Mango and
Passionfruit, and Watermelon and Pineapple at RRP $5.00.
PRODUCT RANGING
Twisties announces surprising collaboration with Donut King

Twisties has announced its latest limited edition flavour innovation, Twisties
Donut King Cinnamon Donut, available now.
The collaboration with the Australian doughnut chain, Donut King,
comes off the back of another surprising launch from Twisties – its Twisties
Raspberry flavour, which was voted on by fans and hit shelves last month.
Melanie Saluni, Twisties Brand Manager said Twisties Donut King Cinnamon
Donut is true to its name, offering rich cinnamon spice notes with a sweet
undertone, inspired by the iconic Donut King hot cinnamon doughnut.
“We wanted to shine a light on the fun that Twisties brings to the
Australian chip aisle, so we thought what better way to do that than with a
new flavour that is set to get heads turning.
“The new Twisties Donut King Cinnamon Donut flavour is unlike any chip
you’ve tried before, and we can’t wait for the feedback as consumers get
their hands on this for the first time,” she said.
Raquel Hine, Marketing Manager, Donut King, said it was an exciting
surprise when Twisties came knocking with the idea for a collaboration.
“We’re always looking for innovative ways to bring new flavour experiences
to sweet treat lovers and couldn’t have thought of a better combination than
two iconic Australian brands coming together to create a snack that will
deliver just that.”
The new Twisties Donut King Cinnamon Donut is available at Donut King,
Woolworths, Coles, IGA, Ampol, bp, Coles Express (Viva) and selected
independent retailers with RRP starting from $2.70 for an 80g bag.
USA Confectionery on the rise

Don’t settle for the same old regulars, try something new with
a hand-picked selection of best-selling USA confectionery from
Smooth Wholesales.
From the highly sought-after and addictive Takis chips to
iconic Twinkies. Classics like Reece’s Pieces and the DILL-icious
Pickles in a Pouch.
“There are so many amazing products in the USA that give
us a new and unique opportunity to tap into the curiosity of
your customers, offering products they’ve seen or heard about
in TV and movies but never actually tried,” says Tal Avrahami,
Managing Director of Smooth Wholesales.
“We’ve been completely blown away by the response to
these products, people are literally going ‘whacky’ for Takis,”
joked Avrahami.
But it’s not just the imported range that’s been popular,
locally made ‘The World’s Hottest Corn Chip’ has knocked the
socks off customers.
“It’s hot. It’s bloody hot!” says Avrahami. “There’s a craze for
all things spicy, and these chips deliver on their promise.”
Avrahami says that the chip which comes boxed with warnings,
sold out in three days with new stock already on its way.
To start ranging these exciting products, head over to
www.smoothwholesales.com.au or call 1300 180 770 today.
sales@ctcaustralia.com www.ctcaust
ralia.com
PRODUCT RANGING
Cadbury reveals new Cadbury Roses box

Cadbury has launched a new experience through soft-centred
soft-centred only Cadbury Roses Passionfruit Delight.
box featuring the return of some “We’re so excited to be able to
familiar favourites. launch this new Cadbury Roses box
The new mix in the Cadbury – we know that the timelessness
Roses box was based on fan of the classic Cadbury Roses is
feedback and will feature the something that is revered by all, and
return of Strawberry Crème, that everyone has a nostalgic story
Orange Crème, and Peppermint to tell when it comes to gifting
Crème, delivered in an updated these treats to family and friends.”
packaging design. The new packaging design
Kathy De Lullo, Senior Marketing celebrates the iconic Cadbury
Manager – Gifting and Seasonal Roses red rose, and in celebration
at Cadbury, said through this new of Cadbury Roses’ 75-year history, a
mix, it is so special to be able to special edition Heritage Pack will be
honour the iconic soft centres and available exclusively at Woolworths
flavours like Strawberry Crème for a limited time.
and Peppermint Crème loved by The new mix of Cadbury Roses
so many Roses fans, as well as to is available now from all leading
create and deliver a new flavour retailers for RRP $18.
The Handmade Food Co.’s strategy to reducing spoilage

In the highly competitive world of convenience and impulse Position products strategically
retailing, minimising product waste is environmentally responsible Position high-demand items at eye level and in easily accessible
and crucial for maximising profitability. Using the right strategies, locations. Use signage to draw attention to specific products,
savvy leaders can optimise product turnover, improve customer encouraging customers to make purchases and minimising the
satisfaction, and unlock a new level of operational efficiency. chances of products being overlooked.
The Handmade Food Co., creators of the Everyday Café
sandwich range, explore the top strategies to proactively Know your numbers
manage product choices and increase your bottom line. Cabinet spoilage rates typically range between 7 and 40 per cent.
Best practice falls between 7 and 10 per cent. Lower rates lead
Use ‘first-in first-out’ principles to empty cabinets that deter consumer purchases. Higher rates
Stocking your cabinets properly ensures older products are lead to unsold products, spoilage, and lower profits.
sold before newer ones. The first-in first-out method involves
moving older items to the front as you restock. Regularly check Consider ‘frozen-to-chilled’ alternatives
expiration dates and organise products accordingly to prevent Sandwiches are a popular grab-and-go choice but don’t stay
items from going unnoticed and expiring. fresh for long. Frozen-to-chilled sandwiches are a versatile
alternative including wraps, toasties, Turkish, and ciabatta
breads. Frozen-to-chilled sandwiches are transported and
Email us for tips stored frozen, served fresh, and are an excellent backup
on how to reduce product for weekends and public holidays. Products are
spoilage across thawed as needed (less waste) and guarantee a consistent
your refrigerated supply of attractive and tasty products your customers will
display cabinets. love. Toasted products can be warmed in many ways – from
sandwich presses to pie warmers and hot holds.
Next steps
To learn more about frozen-to-chilled sandwiches, and
how you can reduce spoilage in your business, reach out
to The Handmade Food Co. Call us on 1300 722 748, or
email info@thehandmadefoodco.com.au
PRODUCT RANGING
Proper Crisps unveils two new veggie delights

Proper Crisps has expanded its range to include two new
exciting additions – Sweet & Beats and Garden Medley.
As with all Proper Crisps products, the Sweets & Beets
and Garden Medley crisps are crafted with the finest natural
ingredients. Each batch is hand-cooked and overseen by Proper
Chefs, ensuring the perfect crispness every time.
Duncan Kerr, Head Cultivator at Proper Crisps, said they
believe these two new crisps may be their best yet.
“Our Veggie range is a masterclass of our That’s All! approach
to what goes into our bags – our chosen veggies, high oleic
sunflower oil and a sprinkle of sea salt. When the quality and
care is this good, you don’t need to add anything else. We’ve
grown our veggie range to cater to the evolving preferences
of our loyal customers, and we’re confident that these new
flavours will become instant favourites.”
The Sweet & Beets crisps is a tantalising blend of seasonal
sweet potato and beetroot, with a sprinkle of salt, creating a
combination that creates a harmonious balance. Both crisps have achieved a coveted 3.5 health star rating
Garden Medley is crafted with a vibrant blend of uniquely and are an excellent source of fibre. These two new additions
earthy and candy cane striped Chiogga Beetroot, sweet Carrot, to the range align with the growing consumer demand for
the rich flavour of Parsnip, and Sweet Potato. Grown by its vegetable-led snacking options.
trusted farming partners, these root vegetables are transformed Proper Crisps Big Cut is now available at Woolworths Health
into a delicious mix by the passionate and skilled hands of Aisle, independents, and health food stores nationwide for
Proper Crisps’ chefs. RRP $7.20, 100g.
Delicious options your customers will love!

Mouth-watering grab and go, hot hold, and toasting options available nationally via
our many distributor partners. Want to know more? Call or email us now to discuss your
business and the opportunity to receive your own sample carton.*
Product samples
available!
*New customers only
Sandwiches • Croissants • Toasties • Croque Toasties • Wraps

Pocket Wraps • Turkish & Ciabatta • Gluten Free • Vegan
For more information, email info@thehandmadefoodco.com.au or call 1300 722 748
Proudly brought to you by thehandmadefoodco.com.au
PRODUCT RANGING
The purr-fect product for P&C

Specially prepared and packed with tender meaty pieces
in a delicious and flavourful jelly, FELIX Sensations Jellies
Favourites Menu will have cats purring for more.
Made with the ideal combination of Vitamins D and E,
balanced minerals, and Omega 6 Fatty Acids, they are
full of healthy goodness to satisfy 100 per cent of a cat’s
daily needs when fed according to the feeding guidelines
on the pack.
Based on shopper insights and the fact that the
wet cat food segment is a fast-growing category
in Australian grocery and impulse, Purina made the
decision to make these products available to the petrol
and convenience channel.
The company also identified a shift away from multi-
serve wet cat food and a significant uplift in single serve
options, making FELIX Sensations Jellies Favourites
Menu a perfect choice to capitalise on that change.
FELIX Sensations Jellies Favourites Menu are sold in
85g pouches with 12 per box, at RRP $14.50.
To stock FELIX Sensations Jellies Favourites Menu,
contact The Distributors.
BC Snacks launches new multi-pack protein bars

BC Snacks has launched its Raspberry
Truffle, Chocolate Brownie Crunch,
and Dark Chocolate Almond protein
bars into convenient multi-packs.
A 100 per cent Australian-made
company, BC Snacks began in 2014
as The Bar Counter, and has since The event took place at Kingscliff
gone from strength to strength over Beach, in the Tweed region of
the last decade. Northern NSW, and featured a tag-
Now the number one protein bar team contest open to female surfers
in Australia’s health food aisles, BC of all abilities, along with wellness
Snacks deliver delicious protein and health-focused keynote speaker
bars that bring functional nutritional sessions and workshops.
benefits for athletes and all Australians Isabella Nichols, Australian surfing
leading a healthy active lifestyle. The icon and ambassador for BC Snacks,
BC Snacks range boasts an average spoke with attendees about the
Health Star Rating of more than four. importance of healthy snacking,
The release coincides with BC and the crucial role of protein in
Snacks’ new partnership with Surfing supporting healthy physical activity
Australia which commenced with and surf training.
‘Seas the Day’, a two-day surfing BC Snacks’ new multi-packs are
competition and festival celebrating available at Coles and Woolworths
women in surfing. stores across Australia for RRP $12.50.
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No Added Artificial
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PRODUCT RANGING
Naked Life expands into the bubble tea category

Naked Life, the Melbourne start-up Supporting this, research from a
behind Australia’s sugar-reduced recent Grandview study states that
revolution, has expanded into the the global bubble tea market size
bubble tea category targeting was estimated to be worth US$2.15
Australia’s youth and Asian market. billion in 2019 and US$2.32 billion in
The Melburnian start-up is looking 2020 with an expected compound
to make the trendy bubble tea annual growth rate of 8.9 per cent
category better for you with its brand from 2020-2027 reaching a total of
new 50 per cent less sugar Naked Life US$4.25 billion by 2027.
Betta Boba range. The latest release from Naked Life
The Betta Boba range is available comes just after the brand launched
in four popular flavours: Original Milk, a series of nootropic influenced hot
Brown Sugar, Peach, and Mango and drinking chocolates. The company’s
contains tapioca and coconut pearls. dedication to ‘better-for-you’ products
David Andrew, Founder and CEO are what spurns its R&D team.
of Naked Life, said the bubble tea “We are dedicated to creating
category has been growing rapidly a healthier Australia without
with bubble tea shops being the compromising the taste or fun of your
fastest growing QSR outlet. favourite drinks,” says Andrew.
“However, given the often high The range is available in Woolworths
sugar amounts in these drinks, we saw nationally, both in four-packs as well
a need to bring a format that does not as individual cans. It is also available in
only taste great, but contains 50 per WH Smith stores and has its sights set
cent less sugar,” he said. on the petrol and convenience channel.
Pie Society launches meat-free vegan range

Pie Society has launched its Meaty Vegan range of meat-free vegan pies,
pasties, and sausage rolls, crafted using the traditions of 120-year-old
Plarre’s Bakehouse in Victoria.
The new range features a delicious selection of meat-free versions of
Aussie classics that are all snap-frozen after cooking and sent to the freezer
aisles to provide the ultimate bakery style experience at home.
Steve Plarre, CEO of Pie Society, said the range was conceived through his
own passion for good plant-based food.
“There was a need to fill the void experienced by vegans and vegetarians
who wanted to interact with everyday Aussie rituals like eating pies while
watching the footy, or having pastries with sauce at a party.
“It’s a delicious alternative to meat pies, that come with the added benefits
associated with a reduced consumption of meat. There’s nothing humble
about what we’ve created with the Meaty Vegan pies and pastries.”
With seven varieties in the Pie Society range, all made from a variety
of fresh and healthy ingredients including chickpeas, mushrooms, potato,
garlic, and onion, there is something for everyone.
“They are absolutely packed with flavour, and there isn’t a single animal
ingredient in either the pastry or the filling. Chances are, if you didn’t tell
your friends or family they were eating meat free, they wouldn’t even know.”
The range includes Meatless Classic Aussie Pie, Meatless Party Pies,
Chunky Meatless Steak and Shiitake Pies, Meatless Cottage Pie, Plant-Based
Sausage Rolls, and a Plant-Based Party Pack.
Pie Society’s Meaty Vegan range is available from the freezer section of
Woolworths, Coles, and independent grocery stores, with prices ranging
from $9.50 for a two-pack to $12.90 for the party pack.
PRODUCT RANGING
New flavour and new markets for +hemp

An exciting new addition to +hemp’s range has arrived to coincide with
its expansion into Asian markets, the +hemp Energy Dragonfruit.
Using Australian-grown ingredients, +hemp is the first brand to use
hemp to build a beverage, a move which was only made possible in
Australia in 2017 when the use of hemp was legalised to be used as a
food ingredient.
Natalie Beaini, Founder, discovered the benefits of hemp when she
began using it to treat her psoriasis. After seeing significant results,
she began to include the natural ingredient in food and protein shakes,
observing the nutritional benefits it brought to her busy life style.
Armed with the idea to bring a healthy alternative to the energy drink
space, Beaini teamed up with a pharmaceutical lab to scientifically
formulate the life changing water known as +hemp.
The brand has started its international expansion, bringing its distinct
flavours and natural taste to South Korea last year and Japan in 2023,
along with pipelines to enter the New Zealand and Indian market in 2024.
While hemp is an ingredient derived from the seed of certain varieties
of the Cannabis sativa plant, it contains no THC, meaning it does not
have psychoactive or hallucinogenic effects.
+hemp are stocked in bp and various other independent convenience
retailers nationally for $4.50 per can.
Interested in expanding your food-to-go offer?

For more than 25 years, Meris Food Equipment has partnered with
petrol and convenience outlets, delivering innovative equipment
solutions, to expand their food-to go-offer, boost product quality
and reduce wastage.
Specialising in food-to-go, Meris offers a comprehensive range of
hot and refrigerated display units to suit any operation, including
countertop, rear serve, freestanding, as well as wall-to-wall displays
featuring matching hot and refrigerated units.
Meris offers the industry’s only hot display range powered by
patented convection air technology. Made in the UK, the Flexeserve
utilises convection air rather than outdated contact heat, to better
preserve food quality and increase shelf life. Convection air offers
a much more consistent and gentle method for keeping food at its
optimum temperature. Thus, toasted sandwiches remain crisp, and
muffins remain soft, preserving the food’s true texture and taste.
Another major benefit of the Flexeserve is the zone heating
control. Each shelf can be conveniently set to different temperatures.
This allows operators to offer a wider variety of foods at their
optimal temperature. Shelves can also be switched off independently
when needed, reducing energy costs.
More than an equipment supplier, the Meris range is backed by a
reliable service network, and wide range of consultation services,
including menu development, packaging and merchandising, process
and staff training, an in-house chef and test kitchen.
Ready to expand your food-to-go offer? Contact us today on
1800 265 771 and visit www.meris.com.au
PRODUCT RANGING
M&M’s new cake and coffee based flavour

Mars Wrigley has launched a new M&M’s flavour, Mocha Mudcake,
which was created at its new Ballarat Innovation Hub.
The new treat features a mocha mudcake flavoured centre,
covered in milk chocolate and housed in M&M’s iconic crisp shell.
Ben Hill, Marketing Director at Mars Wrigley’s, said consumers are
increasingly looking for innovation beyond just flavour, with texture
becoming an increasing focal point to enhance the eating experience.
“As a company, we’ve been investing into the growth and
development of our Bitesize portfolio over the last few years,
focusing on consumer-led innovation, and we’re now at a really
exciting stage as we’re starting to see the products land on shelves
across the country.”
Mars Wrigley recently announced a $28.8 million investment
into its Ballarat operations to bolster local innovation and
manufacturing capabilities.
The new Mocha Mudcake flavour is said to tap into Australia’s
love for indulgence by combining our affection for coffee,
chocolate, and cake into one bitesize treat.
M&M’s Mocha Mudcake is available nationwide for RRP $5.50.
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PRODUCT RANGING
Chipoys tortilla chips touch down in Australia and New Zealand

Chipoys, a popular authentic rolled Erick Kozin, Co-Founder of Chipoys,
tortilla chip brand in the US, has said it’s been exciting to take the
announced its expansion into brand global.
Australia and New Zealand. “After a successful launch in the
The snack was originally launched United States and Europe, it is a
in the US in 2021 and has since priority to establish our brand as a
expanded into Europe. The arrival in worldwide household name and go-
Australia and New Zealand marks the to snack for consumers around the
next phase of its international growth. world. We look forward to continuing
La Fiesta Confectionary will serve our expansion and growing the
as the exclusive master distributor for popularity while offering customers
Chipoys in ANZ, with Aztec Mexican more product options.”
Products distributing the product. Chipoys comes in four flavours
In the standard 56.7 and 113.4-gram including Original, Spicy Ranch, Chile
bags, the snack has 140-160 calories, Limon, and Fire Red Hot, with new
two grams of protein, with no trans- flavours currently in development that
fat or cholesterol. are set to continue to challenge the
Chipoys is also free from artificial snack industry.
flavours, colours, and preservatives, Chipoys will be targeting the
already meeting the higher petrol and convenience channel in
regulations needed regarding dyes Australia and retailers are urged to
and colouring in Australia and contact sales@lafiesta.com.au for
New Zealand. more information.
Via Drinks launches new non-alcoholic range

Via Drinks has entered the non-alcoholic beverage market including Schisandra, L-Theanine, Guayusa, and Wattle Flower
with a new range of all-natural, functional non-alcoholic, – are carefully selected for their beneficial properties and work
cocktail-inspired beverages. to elevate the mood and stimulate the senses.
The range, which is GMO-free, vegan, and gluten-free, “With the support of experts, industry professionals
has already won medals at the World Alcohol-Free Awards and skilled production partners, we’ve created a range
and includes Sparkling Seventy-Five, Sparkling Margarita, we’re incredibly proud of which truly elevates the drinking
Sparkling Aperitif, and Sparkling Brut. experience. Many hours were spent researching and testing
Sarah Morley and Kiersten Mason, Co-Founders of Via innovative potent plant extracts to create each formulation.”
Drinks, said the beverages are meticulously crafted to The range is currently available in a 250ml can format with
combine the layered and sophisticated taste profiles of classic an RRP of $5.50 per can, four-pack at $22.00, or 12-pack at
cocktails, inspired by nature. $60.00, with bottle formats available in the coming months.
“What sets Via Drinks apart is the incorporation of Viagenics™ Via Drinks is available through WH Smiths stores and the
adaptogens into our beverages. These natural compounds - Via Drinks website.
OPINION
It’s tough for retailers in the

current environment
As retailers face increasing pressure from all angles, the importance
of remaining agile is as relevant now as it ever was.
Words Theo Foukkare, CEO, AACS
IT SHOULD COME as no surprise to anyone At the same time, operational excellence is a

that the current economic environment in major focus across the board. Staff training to
Australia is under immense pressure from all deliver the best customer experience has become
angles. For retailers, the cost of doing business is an increased focus again, and this is playing a
greater than ever. role of personal development to protect their
Insurances up, energy costs up, increased labour existing staff from wanting to look for outside
costs, cost of goods you are purchasing have development areas with other companies.
risen sharply with continued pressure for further Loyalty programs continue to be developed
increases to come, illicit markets continue to rob at a fast rate, aimed at achieving a personal
sales from the tobacco category, IT costs are up, the relationship with their customers, allowing
threat of cyber threats and scams continues to grow, personalised promotional offers, targeted
“Standing still
new Industrial Relations Laws have the potential to product suggestions, and exclusive product
won’t drive a cause future issues, the list just goes on. offers. Retailers’ promotional programs are being
different result, as This has seen consumer prices increase quickly, designed to offer value meals for breakfast and
resulting in consumer sentiment and spending lunch, linking together key categories to better
the market moves decreasing, resulting in a very challenging compete with other retailers that are all fighting
you need to move sales environment. For consumers, the cost-of- for consumer spend.
living increases has resulted in the majority of The quick service restaurant (QSR) industry is
with it to remain Australians being forced to make different choices playing the value game very well now. We are seeing
relevant and meet in their spending behaviour to ensure that they serious value driven offers and menus launched all
can meet all their commitments. with the aim of convincing the customer to shop
your customers’ For Australians with a mortgage on a fixed with them. Twenty nuggets for $10, under $10 meal
expectations rate, life might be being managed in the deals, $3 tacos, $3 burgers to name a few.
same way and others might be accounting for Convenience retailers are also getting involved
during these increased mortgage costs once they come off with $2 pie days, $5 sandwich days, free coffee with
challenging times.” that arrangement in the next 6-9 months. For fuel deals, fifth or sixth coffee free, as well as multi-
– Theo Foukkare mortgage holders already feeling the brunt of 12 pack beverage packs with everyday pricing, to be
rate increases, these consumers have been forced competitive with the major supermarkets. New
to make changes to their lifestyles or are depleting and exciting products are also continuing to play a
their savings accounts. role in surprising and delighting the customer.
In this environment, consumers are looking I urge all retailers to think about their
for value driven offers to save whatever they customers, look at their surrounding competitive
can whenever they can at every opportunity. In set, understand what the consumers are
speaking to retailers regularly like I do, it has gravitating to, and then think about how you too
become apparent that the game plan needs to can make changes to your in-store offering – be it
change to deliver on their customer expectations. range extensions or deletions, promotional offers,
This doesn’t mean they are reinventing the wheel; or meal deals.
it just means that they are thinking differently. Standing still won’t drive a different result,
The good retailers are focusing their energy as the market moves you need to move with it
within the growth categories of food for now, food to remain relevant and meet your customers’
for later, beverages, snacking, and confectionery. expectations during these challenging times. ■
Maximise your potential and
WIN with customers!
Training: Fundamentals of Negotiation
This programme works through the negotiation framework and process required to successfully
negotiate with your customers. During the learning workshop delegates will prepare for an
upcoming customer negotiation. They will learn and practice the critical pre-negotiation
preparation process, the customer negotiation itself and plan for the implementation of the
agreed outcomes and execution of activities to deliver mutually beneficial outcomes.
Programme Details: Book Now
When: 08.45am – 5:00pm 18th & 19th September 2023

Cost: $4,420 ex GST
Location: Level 12, 321 Exhibition Street, Melbourne, 3000
Training: Customer Planning and Management

Learn to successfully manage customers and develop comprehensive, mutually beneficial
customer plans during this two-day programme. During the learning workshop delegates will
develop a customer plan in consideration of customer objectives by; evaluating market data,
identifying and prioritising risks and opportunities and formulating KPI’s and performance
targets to ultimately deliver their customer plans in line with businesses objectives.
Book Now
Programme Details:
When: 08.45am – 5:00pm 20th & 21st Septemeber 2023
Cost: $4,420 ex GST
Location: Level 1/111 Harrington St, The Rocks NSW 2000
OPINION
Maintain
mental
wellness
The importance of checking in on the mental
health of yourself and your family and friends.
Words Darren Park, CEO, United Convenience Buyers
IT’S THAT TIME of year again. The sun We’ve all heard or read about those who
is setting early. The weather is getting share their stories, helping to take the stigma
colder and colder. Winter months can take out of mental health issues and create
a toll on our physical and mental well- a sense of empathy and understanding,
being. We might be feeling more irritable, encouraging individuals to seek help when
have low energy, or even struggle to do day needed. Many can find it hard still to talk
to day routines. about mental wellness. Maybe your family
Again as an industry, we’ve shown and friends feel uncomfortable talking
resilience and we are making the best about it. Maybe you don’t know where to
of another extremely challenging year, start or how it relates to you.
dealing with rising prices, cost of utilities, Remember, it’s okay to not be okay “We all face ups and downs,
interest rates, price margins, profitability, sometimes. We all face ups and downs,
and cashflow. and it’s important to acknowledge
and it's important to
With our lives moving fast to adapt to so our emotions and seek support when acknowledge our emotions
many changes, I encourage you to check in needed. If you’re feeling overwhelmed
on the mental health of yourself, family or experiencing persistent feelings of
and seek support when
and friends. sadness or anxiety, reaching out to a needed. If you're feeling
Mental health can affect how we think, trusted friend, family member, or mental
feel and act. It can also affect our everyday health professional can make a significant
overwhelmed or experiencing
life, such as work and relationships. difference. They can provide a listening persistent feelings of sadness A
Looking after our social and emotional ear, offer guidance, and help you navigate or anxiety, reaching out
wellbeing is as important as keeping any challenges you may be facing.
our body healthy. When we’re feeling If you ever need someone to talk to or if to a trusted friend, family KN
emotionally healthy we can be fully you simply want to catch up, I’m just a call member, or mental health QU
present with our family, friends and the or text away. Your mental wellness matters,
communities we work and play in. and I care about your happiness and professional can make a
Thank goodness that mental wellness well-being. Or you can make contact with significant difference.”
is becoming better understood and Beyond Blue’s free and confidential Support
- Darren Park
acknowledged in society. Over the years, Service, open 24/7 for everyone in Australia.
there has been a significant shift in attitudes You can reach Beyond Blue on 1300 22 4636.
surrounding mental health, leading to
increased awareness, discussions, and Until next time,
efforts to address mental wellness. Darren Park
ILLICIT TOBACCO
IS HARMING RETAILERS
1 IN 4 PACKET sold in Australia is Illegal

The Albanese Labor Government has set its sights on retailers and has committed
to raising the price of cigarettes every year for at least the next 3 years.
This will further entrench a black market operated by criminals, who don’t care
who they sell to and use the funds they make to facilitate further criminal activity,
just like what has happened with vaping products.
Retailers who have always played by the rules will be impacted while criminal
black-market dealers will continue to benefit due to the government’s lack of
enforcement against illicit tobacco sales.
This only costs the Australian economy, impacts responsible retailers and
ensures profits go into the hands of criminals to conduct more criminal
activity.
JOIN THE FIGHT TO HELP SAVE AUSTRALIAN RETAILERS
KEYNOTE PRESENTATION BY SHEENA POLESE, LEADERSHIP & DEVELOPMENT COACH WE ARE PLEASED TO
Tell your MP that the Government’s latest price rise on
ANNOUNCE OUR FIRST WOMEN IN CONVENIENCE EVENT FOR 2023. WE WILL BE JOINED BY GUEST SPEAKE
SHEENA POLESE, AN EXPERIENCED LEADERSHIP & DEVELOPMENT COACH. SHEENA WILL SHARE HER
cigarettes doesn’t help anybody other than illegal dealers
NOWLEDGE & EXPERIENCE WITH THE GROUP ON HOW TO GET THE BEST OUT OF EVERYONE, FOLLOWED BY
and black
UESTION & ANSWER SESSION. WEDNESDAY 19THmarket operators.
JULY 3-5.30PM | SYDNEY TIME & VENUE CONFIRMED UPO
REGISTRATION
SCAN HERE
TO EMAIL YOUR MP
https://aacs.org.au/illicit-tobacco/
OPINION
Rethinking value
for Customers
Understanding how a customer perceives value is critical
for a brand to appropriately engage their desired audience.
Words Bonnie McCoy, General Manager, Customology
EARLIER THIS YEAR Customology produced Functional Value

The Unspoken Customer which is a piece of The traditional functional view of value of a
research that surveyed 2500 Australian consumers product or service can be defined as the price
to find out what they think about brands, their over the quality. This is well understood by
loyalty to them and their gripes with them. consumers, the higher the price of a product the
Not surprisingly, our research found customers higher the perceived quality and therefore the
were strongly influenced by economic uncertainty lower the price, the lower the perceived quality.
with 90 per cent reporting they were more High quality and low price is hard to sell to a lot
conscious of spending decisions in the current of consumers. We recommend that brands think
climate. With customers becoming more price beyond the functional definition of value in their
“With customers sensitive it’s tempting for brands to respond with branding and marketing.
becoming more discounts and other price signals. However, this
can quickly become a race to the bottom that Social Value
price sensitive some brands won’t survive. Social value is defined by impact and belonging.
it’s tempting for Most brands would rather talk about value than Consumers are savvy and will consider what
price. Elevating the conversation with customers impact their purchases have on the environment
brands to respond
in this way opens the door to brand differentiation or the local community. Our research found 82 per
with discounts and and premium pricing. But what does value really cent of customers thought it was important for
other price signals. mean from a customer’s perspective? We developed brands to give back to the community and more
a Customer Value Matrix that brings together six than 50 per cent said it would directly influence
However, this can important drivers of perceived value that brands how loyal they were to a brand.
quickly become a should consider. Three of which I explain below. Social belonging is whether your brand or
product gives your customers a sense of belonging
race to the bottom Experiential Value within a community that is bigger than the
that some brands Experiential value is defined by delight and product itself. Red Bull has done an excellent
convenience. During the experience of purchase job of supporting and building a community of
won’t survive.” and usage of your product or service did you extreme athletes. This branding sets them apart
– Bonnie McCoy delight your customer and was the experience from other energy drink brands who don’t create
convenient? Many brands play in the convenience that sense of social belonging.
space, but you can emphasise convenience Brands can use the value equation to highlight
by focusing marketing on elements that also key values of their products and services in
delight your customers. A standout example of campaigns that appeal to different segments of
Bonnie McCoy will experiential value led branding the Domino’s Pizza the population. If you’d like to
be speaking at the delivery drone which is a fun and very out there read the full report head to
C&I Expo on campaign that emphasized their commitment to www.customology.com.au/
19-20 October convenience while being undeniably delightful the-unspoken-customer or scan
(even if it was a bit of a publicity stunt). the QR code. ■
Order Vodafone and
Lebara Starter Packs
At 1.5Mbps you can scroll and stream music but is not suitable for HD video.
Find out more about speeds at vodafone.com.au/prepaidspeed.
$2 SIMs contain no value until recharged.
Place your order at sales@lebara.com.au

OPINION
Hologram technology
Embracing hologram technology to transform the retail
experience in convenience stores and petrol stations
Words Gorana Seeley, Vice President, Global Retail at ARHT
THE CONVENIENCE STORE and petrol station Efficient Store Navigation

industry has been facing significant challenges Navigating large petrol stations and convenience
in recent years, including declining customer stores can often be a headache, leading to
counts and reduced foot traffic. To overcome these frustration among customers. Here’s where
obstacles and stay competitive in a rapidly evolving holograms can come to the rescue. Interactive
market, businesses must embrace technological holographic wayfinding displays can assist
advancements that enhance the customer customers in finding their desired products or
experience. That’s where ARHT, a leading provider sections within the store. By simply following
of hologram technology, comes in. Our latest the guidance of these holograms, customers
groundbreaking product, the ARHT CAPSULE, has can save time and have a more convenient and
the potential to revolutionize customer engagement satisfying experience.
“Virtual brand and offer a unique and immersive way to connect
ambassadors with customers through interactive holograms. Collaborating With Virtual
projected as Brand Ambassadors
Captivating Visual Displays In addition, holograms open up thrilling
holograms can interact One of the most promising applications of possibilities for leveraging virtual brand
with customers, holograms in the convenience store and petrol ambassadors and influencers. By collaborating
station industry is creating engaging visual with celebrities, popular personalities, or industry
share product displays. With holograms, static product experts, businesses can create holographic
recommendations, showcases can be transformed into mesmerizing endorsements or informative content. Virtual
visual experiences. Businesses now have the brand ambassadors projected as holograms
and create memorable possibility to showcase their products in a dynamic can interact with customers, share product
experiences that leave and interactive manner, highlighting promotional recommendations, and create memorable
offers, new product launches, and fuel rewards experiences that leave a lasting impression.
a lasting impression.” programs. These eye-catching displays capture In addition to enhancing customer
- Gorana Seeley, customers’ attention, encourage exploration, and experiences, holograms are able to entertain
Vice President, Global
increase the likelihood of making a purchase. and engage customers. A great example of this
Retail, ARHT
would be a holographic concert, comedy act, or
Enhancing The Shopping Experience informative presentation, while taking a break
The impact of hologram technology goes from a long drive. Holographic advertising and
far beyond visual displays. Another exciting signage can also be utilized both inside the
application of hologram technology is in providing store and at fuelling stations to deliver targeted
virtual assistance and guiding customers through messages and promotions to customers.
their shopping experience. Holograms can The convenience store and petrol station
enhance customer satisfaction by providing industry is at a pivotal moment, and embracing
instant support, reducing wait times, and ensuring the hologram revolution can be the key to
a seamless shopping experience. With ARHT’s success. By incorporating hologram technology
capability to beam live holograms of people into their strategy, businesses can transform the
to remote locations, customers could interact customer experience, captivate their audience,
with virtual assistants who can provide product and differentiate themselves in an increasingly
recommendations, answer questions, and guide competitive landscape. It’s time to elevate the way
them to the right products or services they need. we engage with customers – the hologram way. ■
www.peleguy.com.au
INDUSTRY
UPDATES
AACS International Study

Tour heads to Europe
The AACS 2023 International Study Tour saw retailers and supplier members travel to Europe
to seek out the latest trends and insights from some of the continent’s leading markets.
Words Theo Foukkare
THE AUSTRALIAN ASSOCIATION of Convenience your customer, talk to them and understand their
Stores (AACS) held its 2023 International Study needs, then ensure you can deliver it consistently
Tour from 28th May through to 6th June this year. every day. Ennis isn’t afraid to try new concepts
The tour, which was hosted by Theo Foukkare, or ideas with his motto of ‘fail fast and move on’,
CEO of AACS, and supported by 37 Australian which means to try new ideas as quickly as you
retailer and supplier members, visited Dublin have them, and if they succeed, tailor it to each
(Ireland), Oslo (Norway), and London (United store based on the local community.
Kingdom), in search of the latest trends and In Dublin, the group visited a combination of
insights from leading markets in Europe. motorway service centres, local suburban small
The AACS International Study Tour is a carefully format grocery stores, convenience, and grocery
curated event designed to showcase the latest stores – a total of 17 different store formats over
in store design, retail formats, food concepts, two days, including Circle K, Applegreen, Shell,
technology, and loyalty. AACS was fortunate to Maxol, Avoca, and Donnybrook Fair to name a few.
be hosted by leading retailers with key senior Key learnings which were evident across
executives from various companies, meeting us the market is that foodservice is at the heart
onsite to share insights into their offer and answer of the retail offer, delivered through either
any questions to assist in providing context. delicatessen-style food, made fresh on site daily,
The tour kicked off in Dublin, Ireland, a market or with a leading quick service restaurant brand
known globally for its excellence in foodservice incorporated into their offer.
and small-box retail offers supported by Store aesthetics and design of store format in
operational excellence in supply chain. The group Dublin is focused on creating a warm ambience
was hosted by Thomas Ennis, a leading SPAR in materials and beautiful aroma of food, where
retailer, who has developed arguably one of the the offer is easily navigated depending on the
leading foodservice offers in convenience retail. customers’ needs. Given that Dublin isn’t a huge
Ennis shared his journey from a single store to city, a daily fresh supply chain allows the retailers
becoming a leading multi-site operator in Dublin. to easily offer café style meals for breakfast,
Some of Ennis’ key messages were to listen to lunch, and dinner.
INDUSTRY UPDATES
The group then joined the NACS The group was expecting to see
Convenience Summit Europe for EV cars everywhere. However, the
two days of insights and thought biggest surprise was that after 12
leadership, along with 200 other years of adoption, only two out of
leaders from across Europe. Henry every 10 cars on the road were an
Armour, NACS CEO and President, electric vehicle. In terms of new
shared the strategic challenges car sales, eight out of 10 cars being
facing the industry across Europe purchased are electric, where the
and the globe, reinforcing that adoption has been accelerated by
convenience retail around the world enormous government investment
Gridserve, Braintree, UK
is faced with similar strategic issues, in rebate incentives, free parking,
however different markets were at reduced registration fees, fuel
various stages of the life cycle. efficiency standards, and a
Presentations across the two days government mandate to have all
“The AACS International Study Tour were heard from Florian Naegele new cars electric by 2025.
is a carefully curated event designed at McKinsey on How to Play the EV There is no doubt that the
Game, Regan Leggett at Nielsen transition to EVs is very advanced,
to showcase the latest in store
(NIQ) on The Changing Consumer however the key learning was that
design, retail formats, food concepts, and Their Needs, The Future of the transition of the entire carpark
technology, and loyalty.” Work by Oliver Wyman, Paul Martin (all passengers vehicles in Norway)
from KPMG spoke about Inflations still has a long time to take effect.
Strategies and Tactics, The Future of Almost every forecourt now has
Payments and The Future of Nicotine. electric charging available, however
Retailer case studies were also traditional fuels still dominate
showcased by Jose Barreiro, CEO in terms of numbers of fuelling/
of Repsol, who spoke about multi- charging. In Norway, approximately
energy transition, digitalisation, and 75 per cent of all charging is
customer centricity. Carlos Arenas, completed at home or at work,
CEO of OXXO, offered a truly with the remaining 25 per cent
inspiring case study. undertaken on the go – which is
Arenas’ key messages were to where traditional fuel retailers and
build an organisation powered by other retail offers are fighting for the
Junction 14 Travel Centre, Dublin culture but built by engineers. EV charger to frequent their stores.
With their mission in simplifying The on-the-go charging market is
life to create human and economic now focused solely on fast or rapid
value, creating a store factory DC charging, ranging from 150kw to
which has seen OXXO open one 350kw charging equipment, which
and a half stores a day for 45 years, can deliver 80 per cent charge in
including three per day for the last approximately 20 minutes.
15 years. Arenas spoke of adding Another interesting fact is that
layers to the value proposition, the price of electricity traditionally
building his culture based on values, has not been advertised like fuel has
attitudes, and trust, and to then been, it is only available to compare
build capabilities. online or within an app. Uno-X,
Insomnia Coffee, Dublin Overall, a successful two days of owned by the Reitan Group and
insights from Europe with excellent master franchisee for 7-Eleven, were
networking and information to take the first, and only very recently, to
back home to their businesses. advertise the price of electricity
The group moved onto Oslo, on the main price board. It will be
Norway, the most developed interesting to see if the market
electric vehicle market in the world, follows this move.
to get a first-hand look at how The group visited 16 stores across
convenience retailers are adapting brands including 7-Eleven, Deli De
their forecourt and store offers to Luca, Shell, Circle K, Uno-X, Narvesan,
remain relevant, profitable, and at Reima, and COOP – a broad cross
the leading edge of the transition to section of convenience, grocery, and
Spar, Dublin
cleaner energy for mobility. small format convenience. →
INDUSTRY UPDATES
“Pret A Manger was one of the standout offers, with great

in store execution of their food offer, great coffee options
and speed of service.”
The focus of all retailers in Norway options for EV drivers to purchase

has quickly moved to providing various models, micro-meeting
seating, great food offers, Wi-Fi, and pods that can be hired on a short
a place to be comfortable while they term or full day basis, combined
now have to spend approximately 20 with a convenience offer including
minutes on site. The integration of food, coffee, alcohol, pharmacy, and Applegreen, Dublin
food into store formats is now front a WH Smith offer.

and centre for all retailers, where in The Gridserve store is currently
most cases foodservice contribution being used 130 times per day for
to shop sales is at 50 per cent on charging, but interestingly it is
average and growing. Convenience being visited by over 500 shop-only
retailers have integrated the food customers per day. The group also
offering into their format, so it is a visited the latest version of Amazon
blend of a quick service restaurant Fresh at Monument, running with
and convenience store, but the their Just Walk Out payment
priority is food, supported by technology. The latest version
traditional essentials. of Just Walk Out includes all the
The group then moved onto learnings from previous executions,
London, visiting 20 stores across now with a wide store access point,
leading brands including Shell, ability to tap your card to enter vs
Circle K, Norway
Amazon Fresh, Waitrose, Pret a needing to be an Amazon Prime
Manger, M&S Food, Sainsbury, and member. It worked really well, even
Tesco. Convenience and grocery with fresh food, bakery, and alcohol,
retailing was very well developed as well as traditional goods.
many years ago, but it was great to To close out the study tour,
see some of the latest offers, new Red Bull hosted the retailers in
technologies, and to see how EV Salzburg Austria at their Global
charging is progressing in the UK. Head Office. The group heard
Whilst the standard of stores was from Red Bull global leaders in a
very good, the group felt that there workshop on the future of energy
were more learnings in Dublin and drinks, best practice execution, and
Norway than in London. consumer insights into the broader
Pret A Manger was one of the beverage category. The visit to the
standout offers, with great in store home of Red Bull was truly inspiring
execution of their food offer, great to see where it all started from, An Irish pastry selection
coffee options and speed of service. including the original office building
We visited the Shell Fulham store; that stands on the property, and is
the first EV only offer by Shell still used today.
globally. Well executed and with a AACS wants to thank all retail
nice retail offer, but clearly a store and supplier members that
developed by Shell to test and learn participated in the very successful
from as they continue to rollout 2023 International Study Tour, along
their charging network globally. with all retailers that supported the
Another highlight was the visit to group with their time, hospitality,
Gridserve at Braintree, a store with and knowledge transfer across the
over 50 charging points at various 10 days of the study tour.
charging speeds, on-site battery Expressions of interest for
storage to feed the operation and the AACS 2024 study tour to
sell back to the grid, test drive Barcelona and Switzerland will
Donnybrook Fair, Dublin
options for the Polestar brand, lease open in September. ■
www.peleguy.com.au
INDUSTRY UPDATES
The Distributors Brisbane

celebrates 20 years Tony McIntosh and Jan McIntosh
From its humble beginnings, The Distributors Brisbane has risen
to become one of the largest Distributor members in the country.
SINCE ITS INCEPTION in August 2003, With a diminished team, McIntosh began
The Distributors Brisbane has grown to presenting the newly establish company
become the second largest Distributor to a variety of retailers and suppliers,
member in Australia. Operating from three selling the merits and benefits of dealing
adjoining warehouses based at Larapinta, with a family owned and operated
it is partnered with over 270 suppliers, business in Brisbane.
sells over 5000 products, employs over “Initially, orders were taken by our
100 staff, and has 27 delivery vehicles. representatives in Brisbane and sent to
Tony McIntosh, Managing Director either the Sunshine Coast or Toowoomba
Lyle Baker, Purchasing Manager, and Tony McIntosh, MD
of The Distributors Brisbane, said the and delivered to customers the
continual growth and success of The following day. The initial 12 months was
Distributors Brisbane is a testament to the challenging on all of us, but we somehow
fantastic and talented staff who have been successfully navigated our way through
employed and served the business over the complexities and within 18 months we
the past 20 years. established our first self-sufficient 1200m2
“Great people make great businesses warehouse in Acacia Ridge.”
and great things are never done by Fast forward to now and The
one individual, but a team of people. Distributors Brisbane has just completed
We have been very fortunate to have the impressive feat of picking up its
many dedicated, loyal, and committed second consecutive The Distributor of the
employees who share our company Year Award.
ethos and morals. We have always prided “It was an award I challenged our team Leah Brantzaeg-sand, Warehouse Picker
ourselves on the personalised service we to win. We knew what was required to

offer our customers, and this philosophy win, we planned and prepared to win,
has not changed for the past 20 years.” and our team’s efforts were rewarded. I
“Great people make great
McIntosh started his career in the FMCG truly believe I have the best team in the businesses and great things are
industry at Mondelēz, known as Cadbury industry, and we will continue to strive for
Confectionery at the time, where he improvement and excellence. The winning
never done by one individual,
worked for 10 years before moving to prize money from this award, was shared but a team of people.”
Amalgamated Confectionery as their Sales evenly amongst every employee within - Tony McIntosh, Managing Director,
and Marketing Manager. our business.” The Distributors Brisbane
“I worked in the business for over four To celebrate 20 years of business,
years, implemented numerous sales growth McIntosh has planned a fun day and
strategies, doubled its turnover and then the race throughout Brisbane with all
business was bought by Metcash. I had no the employees featuring giveaways,
desire to work for another large corporate merchandise, and prizes for the day.
organisation, so I began discussions with “Twenty years is a long time to manage
Stewart Robertson, from The Distributors and operate a business, successfully.
Sunshine Coast and Wide Bay, and Louis I am a person that has exceptionally
Filipetto, from The Distributors Toowoomba, high standards, enjoys challenges and I
with the vision to create a new Distributor endeavour to challenge myself regularly
member in Brisbane.” to keep my mind and body active and
Starting up the business in the spare motivated. I still believe I add value and
bedroom of his house, McIntosh employed leadership to my business, and I enjoy the
three sales reps in Brisbane, with two positive and enjoyable working culture I Tony McIntosh with wife Nicole McIntosh
of those leaving after just three weeks. have created among my employees.” ■ and fur baby Winston McIntosh
www.peleguy.com.au
INDUSTRY UPDATES
ACCREDITED DISTRIBUTORS’ ANNUAL
A record- Trade Show came alive at Marvel Stadium on

5 July, with the largest ever attendance and a
record-breaking number of sales.
Eighty suppliers lined the hall, showcasing
breaking new and classic products, while 1500 retailers

took advantage of the ‘deep cut pricing’ on
the day, showcasing Accredited Distributors’
commitment to their retailers.
trade show Craig Bain, Managing Director of Accredited

Distributors, said the 2023 Trade Show was
the most successful they have ever run, in
terms of both customers through the door
Accredited Distributor’s Trade Show set and sales generated.
Marvel Stadium alight with unparalleled “Our highlights for the day were the
sales and impressive attendance. fantastic displays set up by all suppliers.
The vibe and atmosphere were electric all
throughout the day, with many prizes given
away on certain stands.”
Product samples, food, and refreshments
were plentiful, with suppliers and retailers in
agreement that it was a hugely successful day.
Aside from the amazing offers available
for retailers, there was plenty of interactive
activities to take part in, from mini soccer
goals to a boxing machine to an arcade racing
game, there was something for everyone.
After a hard day of nabbing bargains
and making sales, 500 guests attended the
Show Time Event Centre for a cocktail party,
sponsored by Smith’s, Mondelēz, and Red Bull.
Stuart Hobbs and Craig Bain, Company
Directors, then presented awards and thanked
all suppliers for their continued support.
“The award winners were voted by all of the
Accredited Distributors Branch Managers and
sales teams and that is why these are such
1500 retailers took advantage of plenty of deals special awards to win,” said Bain.
Such a great event can’t be put on without
the help of an entire team, which Bain
eagerly recognises.
“This event can’t happen on its own, and
a lot of people contributed to its success,
but a special thankyou to all suppliers and
retailers that attended. As well as Lynette
Kennett who coordinated the show, Mike
Keenan and Sue Adams, Kumar Konduru, and
Mark Williams along with the national support
office. And finally, big thank you to all the
Accredited Distributors team that contributed
to the success of the event.”
It was also announced that Frank Byrne,
Bendigo Branch Manager, was leaving the
company after 18 years to pursue a new
career, and Accredited Distributors wished
Smith’s Snackfoods team
him all the best in his future endeavours. ■
L-R: Ben Mckenzie, Supplier Rep of the Year, Geelong, and
Universal Candy winning Supplier of the Year Steve Hare, Branch Manager of Accredited Distributors Geelong
Winners of the 2023

Accredited Distributors
Awards
Nestlé team The Frucor Suntory stand Supplier Rep of the Year, Albury:
Megan Vandermeer, Suntory Frucor
Supplier Rep of the Year, Bendigo:

Scott Delves, Smith’s Snackfoods Co.
Supplier Rep of the Year, Dandenong:

Mia Stillitano, Red Bull
Supplier Rep of the Year, Geelong:

Ben McKenzie, Mondelēz, and Deb
McKay, Smith’s Snackfoods Co.
Supplier of the Year Under $2 Million:

Bounce Foods The Trumps team AIT
Supplier of the Year $2 - $6 Million:

Snackbrands
“The award winners were voted by all of the Accredited
Supplier of the Year Over $6 Million:
Distributor Branch Managers and sales teams and that is Universal Candy
why these are such special awards to win.”
– Craig Bain, Managing Director, Accredited Distributors Hall of Fame Inductees
Level Beverages
JCSM
Terry Booth Award 2023

For outstanding service to the company:
Amy Tan
Best Gold/Silver Stand

Smith’s Snackfoods Co and Suntory Frucor
Best Bronze Stand

Darrell Lea
Red Bull Snackbrands Australia
INDUSTRY UPDATES
Just under 530 stores rebranded
EG Group shares the secrets behind its rebranding strategy

FOLLOWING EG GROUP’S rebrand of its sites to EG Ampol, blue underline. This new, contemporary look has been well received
C&I caught up with Leo Pucar, Commercial Director of EG by our customers and our brand partners.”
Australia, to discuss the process. Pucar said that the rebrand has been a great opportunity to
The rebrand was completed in May, with just under 530 sites revitalise the appearance and ambience of every EG Australia site,
rebranding from Woolworths to EG for the ‘store’ brand and from regardless of its size or location.
Caltex to Ampol for the ‘fuel’ brand. “Although it is early days, we have received positive feedback from
“The ‘Woolworths to EG’ store rebranding program commenced in customers on the new look and feel of our sites. We have also seen an
late 2019 and was completed in May 2023. During this period, Ampol increase in traffic on our digital platforms including our EG Club App.”
also announced that they would rebrand from Caltex to Ampol. This Running in parallel to the ‘Rebrand’ program, a ‘Store Refresh’
rebranding work, which was carried out by Ampol, commenced in program was rolled out to 220 stores. This program introduced a new
July 2022 and was completed in December 2022,” said Pucar. machine coffee and fresh food offer and a modernising of the facilities.
As Australia is the only country globally for EG Group where the The decision to rebrand was the driven by the purchase of the
brand is consumer facing, Pucar explained that this presented a Woolworths Petrol business by EG Group in April 2019, which
fresh hurdle. required all sites be debranded from Woolworths. Despite the
“This came with the challenge of re-designing the corporate logo debrand, EG have an ongoing relationship with Woolworths,
while ensuring we retained the look and feel of the EG corporate with the Woolworths Everyday Rewards brand continuing to be
brand. As a result, we removed the word Group, replacing it with a represented along with the EG brand.
7-Eleven continues regional growth with opening of Dalyellup store

7-ELEVEN HAS continued its look for new opportunities with
investment into regional Western landlords and developers to open
Australia, with the opening of stores in the right locations to serve
7-Eleven Dalyellup. local communities.”
7-Eleven Dalyellup is the fourth Since 2014, when the store
store to open in the Bunbury launched its first store in Western
area, and the fifth store in the Australia, the company has invested
South West. over $55 million into the state and
Nick Maddox, 7-Eleven Area has no signs of slowing down as the
Lead South, said the company’s brand looks to develop its network
growth in the state provides to meet consumer needs in the
career opportunities as well as years ahead.
jobs when the stores are built Jocelin Lawson, who started the
Jocelin Lawson will lead the team at Dalyellup
and fitted out. team at Busselton, is moving across
“Our team in Western to Dalyellup to lead the team of 10.
Australia now includes approximately 600 people, with quite “Our new Dalyellup store will be open 24/7 with daily
a number of the team growing in their careers with us through deliveries so our customers can enjoy our sandwiches and
development and internal promotions. Our team in the South Krispy Kreme Doughnuts delivered daily. We’ll have hot
West is approximately 50 people. pastries, snacks and treats, as well as our freshly ground
“We are incredibly proud of our multi-million dollar Fairtrade Certified coffee, Slurpee including Slurpee No Sugar
investment in Western Australia which will see us continue to and the 7-Eleven Smoothies and Frappés.”
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PETROL
NEWS
Viva Energy will supply aviation,

marine, and ground fuel to the ADF
Viva Energy secures ADF Fuel Supply Contract

VIVA ENERGY HAS secured a contract with the Department JP-5, a military specification turbine fuel used on aircraft carriers,
of Defence to supply fuel to the Australian Defence Force for an which is currently manufactured and imported from overseas.
initial six-year term. “The resumption of local manufacturing of F-44 (Avcat) at the
The contract, which may be extended to 12 years, will see Viva Geelong Refinery is a highlight, reinforcing our commitment
supply aviation, marine, and ground fuel to the ADF and play a to the nation’s energy security. This builds on our project to
critical role in underpinning Australia’s national security through construct 90 million litres of diesel storage tanks on the site, due
supply of fuel both locally and internationally. for completion in 2024.”
Scott Wyatt, CEO and MD of Viva Energy, said this is a Hon Pat Conroy MP, Minister for Defence Industry, said coming
significant contract for both its refining as well as its Commercial after years of declining local oil refining and fuel production,
and Industrial businesses. this deal will be good for Australia’s defence, good for Australia’s
“We are delighted to extend our strategic relationship with energy security, and good for Australian jobs.
the Commonwealth and look forward to supporting the ADF’s “We are really pleased about the difference this will make in
Australian and international fuel requirements as a key enabler the regional centre of Geelong in Victoria. The Government is
of their capability.” working hard to build a resilient fuel supply for Defence and to
In an important Australian Industry Capability activity, Viva strengthen Australia’s national security – and this domestic fuel
will resume production at Geelong Refinery of F-44 (Avcat) or supply contract will contribute to this.”
WA green energy hub strikes deal with Korean power giant

WESTERN GREEN ENERGY Hub (WGEH) has signed Ray Macdonald, Chief Executive Officer of WGEH, said
a Memorandum of Understanding (MoU) with South he looks forward to its collaboration to develop the WGEH
Korea’s largest electric utility, Korea Electric Power project, as well as being a long-term supply partner to South
Corporation (KEPCO). Korea and other international markets.
The MoU is a significant step towards the development of “Projects like WGEH are large and complex and bringing
one of Australia’s largest proposed green hydrogen hubs, in KEPCO, a proven partner and developer of largescale
which will be located in WA’s Goldfields-Esperance region infrastructure projects, is invaluable.”
on Mirning Country and when complete would generate 3.5 The construction of the hub, which will cover 15,000
million tonnes of zero-carbon green hydrogen per year. square kilometres and require around 3,000 wind turbines
and 25 million solar panel modules, is expected to span
around 20 years and create thousands of jobs.
Bill Johnston, Minister for the Hydrogen Industry, said the
MoU is a key step forward in the process of having this major
project completed.
“This is an exciting project for Western Australia and will
put our State at the forefront of producing green hydrogen,
making it competitive on a worldwide scale.
“The Cook Government is proud to continue its
commitment to the renewable hydrogen sector and its
The hub will cover 15,000 square kilometers
pledge to reduce emissions in WA.”
PETROL NEWS
Ampol predicts “robust” demand for traditional fuels for years

DEMAND FOR TRADITIONAL transport fuels, such as petrol,
will “remain robust” well into the 2030s, believes Ampol.
In the company’s 2023 Climate Report, it stated that their
modelling shows that based on average vehicle ownership
periods, Ampol estimates that at least 80-85 per cent of the
passenger vehicle fleet will still be powered by traditional
fuels well into the 2030s.
Matt Halliday, Managing Director and CEO of Ampol, said
since Ampol’s Future Energy and Decarbonisation Strategies
were released in 2021, they have developed in-house
modelling capabilities to estimate the impact of various
climate change scenarios on the transport sector.
Halliday said their climate modelling suggest that electric Ampol has installed 22 AmpCharge
vehicle penetration will gradually increase from 2025 to bays across 10 sites and four states
become the predominant mode of transport by 2050.

In preparation for this, Ampol has set a target to operate or “Ampol is committed to reducing its operating emissions
control at least 500 AmpCharge or equivalent EV charging and to helping our customers reduce their own emissions.
bays by 2027 in Australia. So far, they have installed 22 However, we also recognise that our key markets are in the
AmpCharge bays to the end of May 2023, across 10 sites, and early stages of the transition and that the pace and shape of
four states. the transition is both uncertain and likely to vary significantly
Looking at the targets set in its 2021 Future Energy and in each of the markets we serve.
Decarbonisation Strategies, Ampol said it is on target to “This requires us to take a flexible and pragmatic approach,
reducing its operational emissions (Scope 1 and 2) to be net tailoring the level of spend and areas of focus over time and
zero by 2040 in Australia, with interim targets set for 2025 as markets evolve; acknowledging that the likely solutions will
and 2030. not be a one size fits all for our customers,” said Halliday.
Chevron set to leave Thevenard Island

CHEVRON AUSTRALIA IS set to return Thevenard Island “The Thevenard Island Retirement Project is an example of
to the WA Government following the completion of its Chevron’s commitment to progressing decommissioning and
decommissioning works. rehabilitation activities in a systematic and timely manner to deliver
The Chevron-operated Thevenard Island Joint Venture oil and gas positive outcomes for the environment and local community.”
facility located around 22 kilometres from Onslow produced about The decommissioning process involved the plugging of
156 million barrels of oil from 1989 until production ceased in 2014. 11 onshore production wells, three water disposal wells, one
Chris Jones, Chevron Australia’s Thevenard Island Retirement exploration well and the safe dismantling and removal of three
Project Manager, said the project highlighted Chevron’s 150,000-barrel oil storage tanks in addition to production tanks,
commitment to responsible late life asset management. separator vessels, flowlines, associated process infrastructure and
ancillary accommodation facilities and utilities including the
controlled toppling of the 38-metre communications tower.
The process included working with local partners NTC
Contracting, Workpower, and Onslow Indigenous Sea Rangers
to plant more than 120,000 native seeds, with the monitoring of
rehabilitation of to be carried out over the next few years.
Barry Crossey, Liberty Industrial’s General Manager, said
Thevenard Island set a new benchmark for transforming end-of-life
sites into rehabilitated areas, that can be carried through to future
projects in the region and further afield.
“As we celebrate this achievement, we also reflect on the lessons
learned throughout the process and are committed to using these
insights to further refine and improve our operations, increase
efficiencies, and set new safety and environmental standards
Chevron is leaving Thevenard Island after 34 years
within the industry.”
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