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British Airways (BA) has undergone several evolutionary changes throughout its history.
Here
are some of the major changes that the airline has gone through:
1. Mergers and Acquisitions: BA has been involved in several mergers and acquisitions
over the years, including its merger with Iberia in 2010 to form International Airlines
Group (IAG).
2. Expansion: BA has expanded its route network significantly, adding new destinations and
increasing its presence in existing markets.
3. Rebranding: BA underwent a rebranding in 1997, adopting a new logo, livery, and
marketing strategy, aimed at modernizing the airline's image and appeal to a wider
customer base.
4. Customer Service: BA has invested in improving its customer service, introducing new
services and amenities, such as a premium lounge experience and more in-flight
entertainment options.
5. Technological advancements: BA has embraced new technologies, such as electronic
ticketing, online booking, and mobile apps, to enhance the customer experience and make
travel easier and more convenient.
6. Sustainability efforts: BA has made significant efforts to reduce its environmental impact,
including investing in more fuel-efficient aircraft, reducing waste, and investing in
sustainable initiatives.
Overall, British Airways has undergone several changes throughout its history, aimed at staying
competitive and providing a better customer experience.
British Airways underwent a revolutionary change in the late 1990s and early 2000s in response
to the changing landscape of the airline industry. The company was facing increasing
competition from low-cost carriers and needed to adapt to stay competitive. The change involved
a complete overhaul of its business model and operations, including:
1. Cost-cutting measures: British Airways implemented a number of cost-cutting measures,
including reducing the size of its workforce and streamlining its operations. This helped
the company to lower its costs and become more competitive.
2. Rebranding: British Airways underwent a major rebranding campaign, which included a
new livery, logo and advertising campaign. This helped the company to modernize its
image and appeal to a wider audience.
3. Investment in technology: British Airways invested heavily in technology, including the
development of a new website and a mobile app. This allowed the company to offer its
customers a more seamless and convenient experience when booking and travelling with
the airline.
4. Introduction of new routes and services: British Airways introduced new routes and
services, including a partnership with low-cost carrier Go Fly. This helped the company
to reach new customers and expand its reach globally.
5. Customer-centric approach: British Airways adopted a customer-centric approach,
focusing on providing its customers with a high-quality experience from start to finish.
This involved investing in new amenities and services, such as inflight entertainment and
comfortable seating.
The revolutionary change that British Airways underwent helped the company to remain
competitive in a rapidly changing industry and maintain its position as one of the leading airlines
in the world.
Comparison
British Airways and EasyJet are two of the largest airlines in the UK and have undergone
significant changes in recent years in response to the changing landscape of the airline industry.
Here is a comparison between the two airlines in terms of change:
 Business model: British Airways has a traditional business model, offering a range of
services and amenities to its customers, including first-class and business-class options.
EasyJet, on the other hand, is a low-cost carrier that offers a no-frills experience to its
customers.
 Cost-cutting measures: Both airlines have implemented cost-cutting measures to remain

competitive in the market. British Airways has reduced the size of its workforce and
streamlined its operations, while EasyJet has focused on reducing its costs by minimizing
frills and services offered on its flights.
 Technology: Both airlines have invested heavily in technology, including developing

mobile apps and websites that allow customers to book and manage their flights. EasyJet
has been particularly innovative in this area, offering customers the ability to check-in
and print their own boarding passes online.
 Customer-centric approach: Both airlines have adopted a customer-centric approach, with

British Airways focusing on providing a high-quality experience from start to finish, and
EasyJet focusing on making air travel accessible and affordable for all.
 Expansion: Both airlines have expanded their reach in recent years, with British Airways
introducing new routes and services, and EasyJet expanding its network globally.
Overall, both British Airways and EasyJet have undergone significant changes in recent years in
response to the changing landscape of the airline industry. While the two airlines have different
business models, both have implemented cost-cutting measures, invested in technology, adopted
a customer-centric approach, and expanded their reach.
Suggestions
Improving the services of British Airways can be done through various means:
1. Customer feedback: Encouraging and taking into account customer feedback to
understand their needs and preferences and make necessary changes to improve their
experience.
2. Employee training: Investing in employee training programs to ensure that they are
equipped with the skills and knowledge to provide high-quality service to customers.
3. Upgrading technology: Upgrading technology systems to make the booking and travel
experience more seamless and convenient for customers.
4. Enhancing on-board experience: Improving the on-board experience by offering more
comfortable seats, better food and beverage options, and more entertainment options.
5. Improving baggage handling: Improving baggage handling procedures to reduce the
number of lost or delayed bags.
6. On-time performance: Improving on-time performance by reducing flight delays and
cancellations to increase customer satisfaction.
7. Building strong relationships with partners: Building strong relationships with partners
such as airports and ground handlers to ensure a seamless travel experience for
customers.
https://www.ukessays.com/essays/management/leadership-theories-and-change-management-at-
british-airways-management-essay.php#:~:text=1935%3A%20The%20merger%20of
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airways-management-essay.php

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British Airways (BA) has undergone several evolutionary changes throughout its history.

 Cost-cutting measures: Both airlines have implemented cost-cutting measures to remain

 Technology: Both airlines have invested heavily in technology, including developing

 Customer-centric approach: Both airlines have adopted a customer-centric approach, with

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