A PROJECT REPORT

ON
Training and Development of INTERNATIONAL COMMUNICATION OF UNI- TRADE
CORPORATION LTD

SUBMITTED IN PARTIAL FULLFILLMENT

FOR THE AWARD OF DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION
GURGAON UNIVERSITY(GURGAON)

Under the Guidance of: Submitted By:

Dr. Jyoti Gourav Sharma
Bachelor of business Administration
201270250022

DRONACHARYA GOVT. COLLEGE

GURUGRAM UNIVERSITY
GURGAON
SESSION 2020 – 2023
 Declaration

I am Gourav Sharma, a student of BACHELOR OF BUSINESS

ADMINISTRATION GURGAON UNIVERSITY(GURGAON) declare that this
report on Uni-Trade Multi Corporation has been authentically prepared by me. During
the preparation of this internship report I had not ruptured any copyright act
purposefully and I also further declare that I did not submit this report to any other
institution for awarding any degree of certificate.

…………………………
………. Gourav Sharma
 CERTIFICATE OF SUPERVISOR

This is to certify that Gourav Sharma (201270250089), a student at Gurugram

University Haryana of Bachelor of business Administration has completed the
internship report titled “training and development with reference at
INTERNATIONAL COMMUNICATION OF UNI- TRADE CORPORATION LTD”
successfully under my supervision.

DR. JYOTI
 Acknowledgement

I would start by thanking my honorable faculty Parvez Karim Abbasi

who has provided me with the necessary guidance and information
needed to complete this internship report. I would like to thank
Mohammad Obidur Rahman (Head of QMT) for all his support,
necessary tips and guidelines during the activation period, and the entire
team for being helpful and supportive in every little help I needed and
for creating the opportunity for me to bring out my best performance.
Also, I would like to thank my team leader Shaila Nuri Wahra Assistant
manager(trade and communication ) for teaching me all the basics of my
tasks and patiently showing me every elaborate details and guiding me
throughout my internship period. I am very much thankful to UniTrade
Multi Corporation LTD, its management, especially employees of Sales
and marketing department for their cordial support to prepare this
internship report.
Finally, I would have to thank my friends who also supported me
during the preparation of this report and express my gratitude to
everyone involved.
 Executive Summary

This report is a detailed overview of my internship journey at UniTrade

Multi Corporation Limited. During my Internship I have learned a lot
about Communication with International seller, Digital Marketing, and
its different applications. I have known about the work flow of Import
based companies along with the functions the sales and marketing
department performs. I have learned to work in a corporate space which
not only enriched me professionally but also helped me grow personally
as well. My contribution was appreciated by my supervisor and other
members of the department. The career path I would be selecting for
myself is quite influenced from my internship as I have had a great
opportunity to practically see how sales and digital marketing sector is
working and evolving in Bangladesh. However, this report has been
written in a short time. I have tried my level best to make it meaningful
by reflecting my works at the UniTrade Multi Corporation Limited.
Also, I have summarized my overall experience, with my learning and
challenges faced as an intern.
“International and domestic communication in Import
business”
Table Of Content
Introduction… ...........................................................................................................................1

Research problem… ............................................................................................................. 2

Methodology of the study .................................................................................................. 3

Scope of the study and Limitation of the report ...................................................... 4

Overview of the Organaization… ..................................................................................... 5

Pestel Analysis ...................................................................................................................... 7

Assigned Department

International and domestic trade and communication… ...................................... 8

Overview of the department .............................................................................. 9

Assignment and contribution to the organization ................................... 11

Communication for purchase… ....................................................................... 13

Arrange meeting .................................................................................................... 14

Respond queries ................................................................................................... 15

Manage clients..................................................................................................... 15

Developing strategies with clients by email ............................................ 16

Behavioral changes in clients ......................................................................... 16

Purchasing power ................................................................................................ 17

Threats ...................................................................................................................... 18

Situation influence… ............................................................................................ 19

Communication with the distributor… ........................................................ 20

Growth of Unitrade Multi Corporation… ................................................................... 21

Economics

For private institution

Price strategy ....................................................................... 22

Cost ............................................................................................ 22

Market demand… .................................................................. 23

Competition ............................................................................. 23

Link between my internship concept and economics .................................... 24

Recommendation….......................................................................................................... 26

Conclusion… ....................................................................................................................... 27

Reference… ........................................................................................................................ 28
 Introduction
An import is a good or service bought in one country that was produced
in another. Imports and exports are the components of international
trade. And International Marketing Communication. International
marketing communication includes all methods companies use to
provide information to and communicate with existing and potential
customers and other stakeholders. Each country and the cultures within
a country bring communication challenges to businesses. Good
international business communication practices help maintain these
intricate business dealings. Bad communication practices can cause loss
of business and
even international tension among countries. In my internship program
I’ve learned how should I contact international clients and sellers.

Adapt your communication style. ...

1. A little use of the local language can go a long way. ...
2. If you try speaking in the local language, keep your comments short. ...
3. Speak clearly and slowly. ...
4. Outline each point you want to make. ...
5. Be descriptive.

UniTrade handle this challenge very well. In service sector the main problem is
managing customers. Service managers and academic researchers are
now focusing their efforts on understanding how customers perceive the
quality of services and how these perceptions
translate into customer satisfaction and behavioral intentions. And in
international communication sector. I am working in UniTrade as an
International trade and communication officer so I have to find out the
best way to communicate with my international clients and check the
products if it fulfill my requirement or not. It is not an easy task as there
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are a lots of competitor in the market. My main task is communicate
with the client via mail. And check out the medical equipment available.
And on the basis of requirement I have to communicate them to see the
samples. And then I arrange meeting face to face with the sellers And
after clearance on the sample I will purchase those product in a bulk
quantity. In UniTrade I did another work that’s related in my department
too. In terms of international purchasing company have to update the
quantity it sell in the market and quantity the company has left in their
hand. I update this information on my client’s website.

2
 RESEARCH PROBLEM

As a compulsory part of the Internship Program, this report is

prepared on the topic “International and domestic
communication in import business ”. The internship
program provides students with real life experience of work
environment. Students can implement their academic skills
gained from the educational institution.

3
 Methodology of the Study

This report has been prepared on the basis of experience gathered during
the period of internship and my own learn and understanding. The entire
process has been made by collecting primary data which played a vital
role and easy to write down the report and secondary data was needed
for supportive structured buildup to the report

I have designed the methodology or the method in which way the data
will be collected in the following way:

Primary data sources: Inspection in different desks, talking with

employee’s in the office and organized and planned analysis are the
Main resources.

Secondary data sources: Brochures and instructions of UniTrade

Corporation, different journal publications of Bangladesh health sector
data are the secondary data sources. Extensive and elaborate study of
the existing files, convenient case clarifications, observation interview
with the employee were done to identify the execution and control and
monitoring process of the banking system

4
Scope of the Study:
With the whole internship period it was a great experience to know and got
chance to work in the foreign exchange department. It’s also a great achievement
for me to learn and implement by practically the entire procedure of export trade.
BRAC UNIVERSITY PAGE20 Internship Report on Foreign Trade Activities To
be trained about the issuing EXP form, sorting EXP forms, required document
checking, payment moods register entry and also got to know regarding
Bangladesh Bank reporting. All of these opportunities I had captured in that
practical field and also to expand knowledge. This report is entire based and
prepared on my practical work experience while working at UniTrade Multi
Corportion. It will surely help the students to reduce the distinction between
realistic and hypothetical knowledge and additionally it will also help them to
clear the confusion between practical knowledge and theoretical knowledge. This
report significantly helped me a lot to understand the atmosphere and environment
of an organization. As I am an internee of UniTrade, I have access to many
different sectors like Application and using of biomedical equipment, negotiating
with the international sellers, dealing with the buyers, communicate with clients
guide them about the latest biomedical equipment, participate training program,
product promotion,survey before any newly launched product. It was near
impossible task for me to learn everything about all as it was a large sales and
marketing sector with such a limited span of time.

5
Limitations of the report:
• Sometimes the concerned personnel may not provide enough time due to rush office
hours.
• As a matter of fact three months is too short after that I had tried to give
best effort to my learning purpose.
• The Stellar software is not so much advanced and for this it takes more time to finish the
work.

 Due to the lack of information and customer is government only, market survey
could not be conducted. This means that in order to take the research forward a
full-fledged survey needs to be conducted.

 Also due to confidentiality issues, I was not shared many information of S. R

Trading which would have been helpful for my project like finding the analysis
and product evaluation.

6
 Overview of the Organization

UniTrade Multi Corporation Ltd. was founded in 2012 by a group of

professionals having experience in multinational organizations and imports
Medical equipment, device, also skin care product in Bangladesh. This
Corporation has some associate company,They are-
1. UniTrade Corporation.
2. Furnica Industries Limited.
3. Furnica Limited
4. S.L. Enterprise
5. Unimax Logistics Ltd.
UniTrade Multi Corporation’s objectives is to develop a professionally managed
healthcare organization for bringing innovative products and services from
international companies for the benefit of patients in Bangladesh and the
region.UniTrade has some selected business Areas, They are
• Pharmaceuticals
• Diagnostics & Medical Devices\

There core customers are National Institute of Neuro-Sciences & Hospital (NINS&H),
National Institute of Cardiovascular Diseases (NICVD), Dhaka, Dhaka Shishu Hospital,
Islami University, Kushtia,BIRDEM, Bangladesh TV Hospital, Bangladesh Head &Neck
Institute , Central
Medical Store Department, Bangladesh, Dinajpur Medical College & Hospital,
Central Jell,Dhaka, Bangladesh Police Hospital, Bangladesh . They have some
specific products like- Cadiac, home care, neuro interventional, Mother and
child care, imaging, dental, clinging and herbal. They have a lot of
internationaql reknown seller too. They have a qualityful team to supervise the
newly launched product and the other section will negotiate the price via
online.Then one of the representative of seller will send their demo product.

A list of companies are the distribution partner for UniTrade Multi Corporation LTD
7
They operate in the medical sector. UniTrade mainly purchase medical equipment
and sell it to the reknown local hospitals.

-Their mission is t o contribute to human welfare by application of biomedical engineering in

the research, design, manufacture, and sale of instruments or appliances that alleviate pain,
restore health, and extend life.

To direct their growth in the areas of biomedical engineering where they display.maximum
strength and ability; to gather people and facilities that tend to augment these areas; to
continuously build on these areas through education and knowledge assimilation; to avoid
participation in areas where they cannot make unique and worthy contributions.

To strive without reserve for the greatest possible reliability and quality in theirproducts; to be
the unsurpassed standard of comparison and to be recognized as a company of dedication,
honesty, integrity, and service.

To make a fair profit on current operations to meet their obligations, sustain -growth, and reach
goals. UniTrade’s top distributor is Medtronic. Medtronic was founded in 1949 as a medical
equipment repair shop by Earl Bakken and his brother-in-law, Palmer Hermundslie.

8
Did these two men set out to change medical technology and the lives of millions
of people? No. But they did have a deep moral purpose and an inner drive to use
their scientific knowledge and entrepreneurial skills to help others.

That spirit — combined with our founders' personal integrity and passion —
became our guiding philosophy .

their first life-changing therapy — a wearable, battery-powered cardiac

pacemaker — was the foundation for many more Medtronic therapies that use
our electrical stimulation expertise to improve the lives of millions of people.

Over the years, we developed additional core technologies, including implantable

mechanical devices, drug and biologic delivery devices, and powered and
advanced energy surgical instruments. Today, our technologies are used to treat
nearly 40 medical conditions.

PESTEL ANALYSIS

PESTEL analysis is a business measurement tool, looking at factors external to the

organization. PESTEL analysis is an acronym for Political, Economic, Social,
Technological, Environmental and Legal factors that commonly affect business
activities and performance.

Political Instability of the political situation has an impact on the organization.

When Hartal or the incident of Holy Artisan occurred, the international suppliers
from Japan, China didn’t want to take any risk by sending their engineers which
delayed the tender process. Last year the turnover of SR Trading went down to $
10 Lac from $ 30 Lac. Sometimes the qualified company like UniTrade does not
get the tender due to the bureaucracy of the government. Most of the time small
company like SR Trading faces problem to get the tender because of the high level
of corruptions in the government sector.

9
Economic

Due to high interest rate which is nearly 14%, small company like
UniTrade faces burden to attend the tender.

Social

Since there are many holidays in Bangladesh, the employees take leave
more often which breaks the continuity of the business. Apart from that as a
small company, social culture doesn’t affect much.

Technological

Due to the advancement of the technology, trading and communicating with the
suppliers has become easy for companies like UniTrade Corporation.

Environmental

Environmental factor is a huge factor for a trading company. Due to the bad
weather, shipment of the product becomes tougher. Legal Usually UniTrade
Corporationtries to maintain the 8hrs office timing but sometimes they have to
work overtime because of the dead line of the tender submission.

10
 Assigned Department

International and domestic Trade and communication Department:

I was given supporting jobs to accomplish. They provide the opportunities to an
intern to learn many things. Working at a trading company like UniTrade Multi
Corporation was a true corporate orientation for me. Employees perform their
regular duties and they involved me as a support to achieve those. I basically
accomplished several duties. The principles were set by them and I was just a
follower. Sometimes I tried to put my academic knowledge to make it better.
They always appreciate that. To work with these professional people, theoretical
and practical knowledge were necessary.
I was assigned to UniTrade Multi Corporation LTD’s International and domestic
trade and communication department where I have to communicate with the
international clients as the representative of UniTrade corporation. It is one of the
company's most important departments in terms of communication in sales and
purchase. This department manages several prominent brands ' customer queries.
Most of the work is done through Mail. The IDTC(International and domestic
Trade and Communication) department basically plays a third party role. Among
all of the top biomedical companies around the world & Contribution to the
Organization.

Receiving the products from the port: Sometimes I had to personally receive the
products from the Chittagong port along with the MD.

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Maintaining the relationship with the existing customers: After communication
sales service is very strong department in UniTrade Multi Corporation. I had to
contat with the existing customer for their feedback and passed the information to
the service department.

Networking and liaising with suppliers: I used to search for the suppliers over the
internet for the required equipment. Once I get the desired supplier for a specific
product then I used to contact with them for their work order including price,
product specification and information of profit sharing.

Contributing to marketing plans and strategies: Brainstorming is one of the

most common scenario in S.R Trading. Most of the time, we used to sit
together or go outside for making a better plan and strategies for the company

Overview of the Department:

You can have the greatest business in the world, but without promoting your
company and the products it offers, nobody will know you exist. That's where a
good communications department comes in.

Whether your business is just starting up, an established mid-sized company or a

large corporation, having a communications department is vital to getting the
word out about your business and what you do.

The communications department may assume your public relations or public

affairs department. The department works closely with other departments to
ensure it understands the dynamics of your business and the information it needs
to communicate. The communications department plays a crucial role in an
organization's success. The role of corporate communication is to establish your
brand, promote your products or services and gain new customers. When done
well, corporate communication will not only help you get new customers but will
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encourage your existing customers to stay loyal to your brand. Corporate
communications include social media, media relations, client events and
advertising.

Corporate communications goals should also include internal company

communication. This helps management keep other staff in the know about
what’s going on and helps to strengthen the various departments at your
company. Internal communications include company newsletters, regular emails
and staff team

In most instances, your communications department is led by a communications

director or manager. This is the person who helps you to strategize what methods
of external and internal communication will work best for your company. She will
also implement the strategies you choose, either on her own or with a
communications team.

If you have a very small company, the role of the communications director may be
one that's absorbed into another position. For instance, your sales team may be the
ones running your social media accounts or your staff may put on client events.
-building events.

13
 Assignment and contribution to the organization:

There are many functions of a communications department. You may find that
your company needs some more than others. You may also find that some
functions of the communications department work better than others for your
particular industry and brand.

Functions of a communications department include:

 Managing your website and social media, including working with website
developers, posting regular social media updates and engaging with people on
your social media channels.
 Managing blogs, including creating a relevant editorial calendar, writing articles
and working with freelancers to create content.
 Running promotions, either on social media or at physical locations.
 Holding events, such as continuing education opportunities, networking
mixers or an open house.
 Overseeing media relations, including writing and distributing news releases,
responding to media inquiries and maintaining a media kit about your
company.
 Public speaking, including representing your company in public settings
and preparing executives to speak at events such as news conferences.
 Managing marketing materials, including brochures, newsletters and mailers.
 Finding opportunities for advertising, whether in print, on TV or online.
 Handling crisis communications when an event threatens public safety or
your company’s reputation, such as an accidental death, a toxic spill or
layoffs.
 Creating and implementing an annual communications plan, often in
conjunction with other departments.
 Overseeing internal company communications, including internal announcements
and training.

14
All of these functions of a communications department help to strengthen your
company, brand and marketing efforts. They help make sure everyone in your
company is on the same page when it comes to how your company is represented
and the public image you have. These functions also build the confidence of
clients and customers since they'll know what to expect from your company.
Through your communications, they’ll have an understanding of your mission
statement, values, target audience, personality and the products and services you
provide. The more confidence your clients and customers have, the more likely
they are to continue using your products or services.

The role of corporate communication is an important one. You want to have

someone overseeing your corporate communications goals who has the skills and
ability to carry out all of the functions of communications that are important for
your company.

Finding an experienced communications manager is the first step to establishing

your communications department. This person may report to a communications
director and will be in charge of a variety of important tasks, so you want to make
sure you find someone who's capable and competent. Ideally, this person will have
experience in your particular field so the

learning curve isn't as steep. While it's helpful to hire someone with a degree in
communications, public relations or a similar field, it isn't always necessary if the
person has a significant amount of relevant experience.

When it comes to the role of the communications manager, what the person does
depends on the role of corporate communication at your company. You may
need someone to focus only on internet marketing, such as websites, blogs and
social media. You may want someone who can research print advertising in local
cities or who can come up with and put on amazing events. You may just want to
hire a communications manager to oversee internal communications or build out
a company intranet.

What a communications manager does also depends on the size of your

communications department. If you have a one-person team, the communications
manager is going to handle many more functions than if you have a large
communications department. With a smaller team, you'll have to prioritize what
you have your communications manager do since he will only have so much
time to do his job. If he oversees a communications department, he's likely to be
more hands-off when it comes to day-to-day tasks and take a more managerial,
bigger- picture role. When you have a communications department, you may
15
have one person managing the internet, one managing advertising, one managing
public relations and one managing internal communications.

The role of a communications manager or director also varies depending on if the

business is a startup or a more established company. In a startup, the
communications director will spend a lot of time creating strategy, developing a
brand, researching target markets, testing communication techniques and creating
company collateral. These are all things that need to be done before a
communications plan is put into place.

In a more seasoned company, the communications director has a base from

which to start. A lot of the groundwork and research have already been done.
While there may be opportunities to develop a new strategy and branding, a
communications director or communications manager at an established company
may spend more time expanding on what’s been done before or finding new
areas to explore.

When choosing someone to be your company’s communications director, make

sure you find someone with strong communication and people skills, who is
organized and can handle a lot of projects under deadline pressure. They should
be creative, have the ability to write clearly and be a team player.

With the right communications strategy and communications director in place,

your communications department is sure to thrive.

16
Communication for purchase:
As an intern I have done some communication process in UniTrade. One of my
first consignment was deal with a Chinese company named “Ecomed” .Where I
have to buy OT Light. That’s why at first I contact with them with their south
asia region office via mail. And then I let them know that UniTrade are
interested to buy OT lights from them. I am sharing the mail here-

Arrange meeting:
In February,2020 I’ve asked by UniTrade to fic a meeting between our Managing
Director and Bistos Export a South Korean based company. UniTrade is their
regular client for 5 years.That’s why I had mail them and started a conversation. As
their Managing Director is in Bangladesh so I had to fix a meeting of our MD with
them.

17
And by that I had arrange a meeting.

I did another work in UniTrade. I have to update how much quantity of product
is sold out in domestic marker on my distributor’s website. As example, if I
purchase from 10 icu machine from Medtronic and after one month if I able to
sell 5 of them then I have to update this information on their website. So they
can know I have less amount of product.So the seller can offer me some new
product. I am sharing an example of this here-

18
Responding Queries:
Customer queries appear directly from National Institute of Cardiovascular
Diseases (NICVD), and BSMMU on their recent purchase of ventilation system.
My task was to answer them efficiently at the same time following the guidelines
given by National Institute of Cardiovascular Diseases (NICVD), and
BSMMU Bangladesh . Good customer service is defined as a service that treats
customers with a friendly attitude and attempts to solve their problem or question
as efficiently as possible. Excellent customer service is one of the organization's
key tools to achieve its future goal. The main focus was on the quality of the
answers. However, I had to balance quality and quantity properly.

Manage clients:
Managing client is the hardest work as client frequently change their mood and behavior.
The main challenge for a import company is to understand client behavior and
maintain the change of the behavior.

19
Developing strategies to communicate with clients by Email:

Measures such as repurchase intentions, word of mouth, loyalty, complaining

behavior, and price sensitivity can capture behavioral intentions. High service
quality (as seen by the customer) often leads to favorable behavioral intentions
while low service quality tends to lead to unfavorable behavioral intentions.
Behavioral intentions can be seen when a customer decides to stay with or defect
from the company. The more positive the experience of the customer, the more
likely he or she is willing to reuse the service (F. Olorunniwo, M. K. Hsu, 2006)

Behavioral Changes in Clients:

Researchers described emotional experiences that were categorized as annoyance,
anxiety, disappointment, dissatisfaction, distress, depression, rage, stress and
tension during the switching processes, and in only three cases was there no
evidence of emotions. An interesting and more surprising finding is to identify
emotional expressions during influential and situational processes of switching. By
definition, customers experiencing in fluential and situational triggers perceived a
change in their personal lives or reacted to marketing efforts by competitors, which
eventually influenced their relationships. Initially, this did not give rise to any
emotional hypotheses (I. Roos, M. Friman, 2008).
Annoyance
Anxiety
Depression
Disappointm
ent
Dissatisfactio
n Distress
Rage

Stress

20
 Tension Unease
Consumer behavior can be broadly classified as the decisions and actions that
influence a consumer's buying behavior. What drives consumers to choose a
particular product with respect to others is a question that is often analyzed and
studied by marketers. Most of the purchasing selection process is based on
emotions and reasoning. The study of consumer behavior not only helps to
understand the past but even predict the future (2018, July 25). The below
underlined factors pertaining to the tendencies, attitude and priorities of people
must be given due

importance to have a fairly good understanding of the purchasing patterns of

consumers (2018, July 25).

Factors Influencing Consumer Behavior:

1. Purchasing Power

2. Group Influence

3. Personal Preference

4. Marketing Campaign

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Purchasing Power
Consumer purchasing power plays an important role in influencing consumer
behavior. Consumers generally analyze their purchasing capacity before making a
decision to purchase products or services. The product may be excellent, but if it
fails to meet buyers buying ability, its sales will have a high impact on it.
Segmenting consumers based on their buying capacity would help to determine
better results for eligible consumers. Understanding, analyzing and keeping track
of consumer behavior is very critical for a marketing department to maintain its
marketplace position. Different customers want to buy different medical equipment
according to their budget. Generally, , Dhaka Shishu Hospital,wanted to buy
Ventilator machine, on the other hand, Dhaka Police hospital mostly buys ICU bed
and hospital bed. So, if we cannot provide their desired offers, customer got
furious. After that, we had to console them and provide the exact offers that they
want. This is very hard because when a customer become disappointed they do not
want to listen anymore. In that time, we have to understand their purchasing power
and provide the alternative solutions to them. But not every time we have the
alternative solutions and this the hardest time for the service people. So, we have to
think according to consumer perspective so that we can easily understand their
purchasing power for the pharmaceutical purpose. Some time after distributing to
the domestic custiomer some of the product did not work. Then we have to let this
know to the seller and ask them for a replacement or fix it. Then
they will replace the desied preoduct. For this some of the customer are felt
disappointed.bOur marketing team work to console them.As they don’t lose hope
on us.

22
 Threats

Changes in the external environment also may present threats to the firm. Some
examples of such threats include

1. Emergence of substitute product

2. Too many strong competitors.

3. Competitors

4. Increased trade barriers

5. New regulations

6. Some local threats always exists so that taking part in tenders becomes difficult

23
 Situation Influence

Situation influence is also seen to affect a consumer's decisions. The primary

influential group consisting of family members, classmates, immediate relatives,
and the secondary influential group consisting of neighbors and acquaintances are
seen to have greater influence on a consumer's purchasing decisions.

As an example I can talk about the recent corona virus pandemic. In corona virus
treatment ventilator is most important thing. Governments and manufacturers are
adopting drastic measures to produce more ventilators as the coronavirus pandemic
places unprecedented demand on the world's hospitals.
The UK government has turned to a wartime solution, enlisting manufacturers
including aerospace and engineering group Rolls-Royce and vacuum
company Dyson to produce this
essential equipment. n February, when the city of Wuhan was the epicenter of the
coronavirus outbreak, China turned to the rest of the world to help with a severe
shortage. China's industrial equipment department said it had produced more than
15,000 ventilators and was setting up "accelerated channels" to import more.
Now that the epicenter of the outbreak has shifted to Europe, the Chinese Red
Cross is transporting supplies to Italy, where there have been 31,000 cases and
more than 2,500 deaths. On Tuesday, Chinese state media reported that a second
team had traveled to Italy with 30 pulmonary ventilators, 200,000 masks and 9
tons of other supplies.Suddenly the demand for ventilator rises drastically.
Countries like india is trying to invent and use ventilator domestically.

24
Communication with the distributors :

Now I want to discuss on some of our top

distributor. NewTech-
NewTech, a professional manufacturer and marketer in medical field, has been
actively providing products and services to thousands of hospitals and clinics
users through hundreds of distributors and partners with its international
headquarters and offices.

BPL-
BPL Medical Technologies, the Indian multinational, spearheads pioneering efforts
in medical technology and innovation, keeping with legacy since 1967.They
provides reliable products and dependable service to there customers. There
products manufactured in an ISO 9001 : 2008 and 13485 : 2003 certified facility
conform to global standards of quality assurance and best practices.

DRTECH-
DRTECH, established in 2000 is one of the leading global providers of high
quality flat-panel x- ray detectors for digital radiography. They are USA FDA
cleared.

SG healthcare-

SG HealthCare is the global leader in the medical diagnostic equipment industry

with world class technology advancements. X-ray, MRI & Ultrasound systems
made by SG HealthCare are widely used all over the world from tiniest mobile
clinics to national hospitals. SG HealthCare has proven itself to be revolutionizing
the field of medical diagnostic systems and continues to help people all around the
world .

CA-MI Italian medical Tuch –

CA-MI is a family-run factory founded in the early 80's and committed in the
production of electro-medical equipments - among which AEROSOL
DELIVERY SYSTEMS used in aerosoltherapy for the treatment of respiratory
25
pathologies. The expertise and know-how achieved with over 30 years of
experience make today CA-MI in the position to export to more than 90 countries
and provide comprehensive answers to medical operators. The recent acquisition
of new and larger premises nearby Parma - in the North of Italy.

Growth of UniTrade Multi Corporation-

When UniTrade has started his journey in 2012, it didn’t see the profit. In 2013
fit for the first time which was USD 2 lac. Later on, it never saw the loss. In
2015, the profit increased and it was USD 10 lac. In 2016, 2017, 2018 and 2019
profit was respectively USD 28 lac, 35 lac, 50 lac and 60 lac.

26
 Economics

A) For private institutions –

1. Pricing strategy

An important aspect of your company’s pricing analysis is the

determination of market objectives. For example, is your company
attempting to penetrate a new market, seeking long- term market
growth, or looking for an outlet for surplus production or outmoded
products?
Marketing and pricing objectives may be generalized or tailored to
particular foreign markets. For example, marketing objectives for sales
to a developing nation, where per capita income may be one-tenth of that
in the United States, necessarily differ from marketing objectives for
sales to Europe or Japan.

Costs
The actual cost of producing a product and bringing it to market
is key to determining if exporting is financially viable.

 Cost-plus method is when the exporter starts with the domestic

manufacturing cost and adds administration, research and
development, overhead, freight forwarding, distributor margins,
customs charges, and profit. However, the effect of this pricing
approach may be that the export price escalates into an
uncompetitive range once exporting costs have been included.
 Marginal cost pricing is a more competitive method of pricing a
product for market entry. This method considers the direct out-of-
pocket expenses of producing and selling products for export as a
floor beneath which prices cannot be set without incurring a loss.
For example, additional costs may occur because of product
modification for the export market. Costs may decrease, however,
27
 if the export products are stripped-down versions or made without
increasing the fixed costs of domestic production.
 Other costs should be assessed for domestic and export products
according to how much benefit each product receives from such
expenditures, and may include:
 Fees for market research and credit checks
 Business travel expenses
 International postage and telephone rates
 Translation costs
 Commissions, training charges, and other costs associated with foreign
representatives
 Consultant and freight forwarder fees
 Product modification and special packaging costs

After the actual cost of the export product has been calculated,
you should formulate an approximate consume.

Market Demand
For most consumer goods, per capita income is a good gauge of a
market’s ability to pay. Some products (example, popular U.S. fashion
labels) create such a strong demand that even low per capita income
will not affect their selling price. Simplifying the product to reduce its
selling price may be an answer for your company in markets with low
per capita income. UniTrade company must also keep in mind that
currency fluctuations may alter the affordability of its goods.

Competition
In the domestic market, UniTrade carefully evaluate their competitors’
pricing policies. They will also need to evaluate competitor’s prices in
each potential export market. If there are many competitors within the
foreign market, you may have to match the market price or even
underprice the product or service for the sake of establishing a market
share. If the product or service is new to a particular foreign or domestic
28
 market, however, it may actually be possible to set a higher price than is
feasible in the domestic market.

UniTrade select their import price in some way.

1. Purchase price. Most importers forget that a purchase price is

often quoted in dollars or another foreign currency.
2. Freight costs.
3. Insurance.
4. Customs
duty.
5.VAT.

The main channel for selling goods in Bangladesh is through a local

agent that is an agent, wholesaler or distributor. If authorized,
companies may use their local agents to service industrial consumers
and bid on government contracts. More than half of Bangladesh's
imports are made through tender or direct purchase by public sector
corporations and government controlled corporations. These
organizations prefer to deal with local firms acting as exclusive agents
or distributors of foreign manufacturers and suppliers. Foreign firms
should consider hiring an exclusive agent/distributor to monitor these
projects. Agent-principle agreements may be either exclusive or non-
exclusive. Non-exclusive arrangements are common for commodities
where brand names are not important. The government has moved to
reduce the number of items on its list of banned imports and has
eliminated the need for import licenses. However, some products are
still banned from importation, including certain maps, obscene
materials, socially or

29
religiously offensive items, all types of wastes, and substandard or rejected goods,
as well as all imports from South Africa or Israel. All commercial importers are
issued pass books in which their import authorizations are validated. The issuance
of a pass book is a formality for items not on the controlled or restricted lists. Pass
books are valid for 12 months

Import Duties:
Despite some recent reductions, tariffs in Bangladesh remain high, averaging over
50percent. At the recommendation of the World Bank, Bangladesh has placed a
100percent tariff ceiling on most goods, with the intention of bringing the ceiling
down to 60percent in fiscal year 1993-94. A value-added tax (VAT) of 10 to 20
percent and additional fees, typically adding up to 15 percent of the cost and
freight value, are also applied to imports. Duties are reduced to 2.5 percent for
installation of imported machinery in less developed areas. Duties are also reduced
to
2.5 percent for capital machinery and factories which use 70 percent or more
indigenous materials and for imported machinery for export-oriented industries.
Exemptions from duties andthe import sales tax are available for a variety of
goods. 17 Documentation: Documentation required for commercial shipments.

30
Link between my internship concept and economics-

In my internship I’ve learned so many things. But the main focus was
on international purchasing. In that sense it has a direct link with the
international trade I’ve learned in economics. International trade allows
countries to expand their markets for both goods and services that
otherwise may not have been available domestically. As a result of
international trade, the market is more competitive which results in
more competitive pricing which brings a cheaper product home to the
consumer. International trade is the exchange of goods and services
between countries. Trading globally gives consumers and countries the
opportunity to be exposed to goods and services not available in their
own countries, or which would be more expensive domestically. Global
trade allows wealthy countries to use their resources—whether labor,
technology of capital more efficiently. Since countries are endowed
with different assets and natural resources (land, labor, capital, and
technology), some countries may produce the same good more
efficiently and therefore sell it more cheaply than other countries. If a
country cannot efficiently produce an item, it can obtain the it by
trading with another country that can. This is known as specialization in
international trade. In UniTrade I had chat with international seller. As
like if I have got any machine that is less expensive then I had ask the
price and started

31
the process of purchasing. Let's take a simple example. Country A and
Country B both produce cotton sweaters and wine. Country A produces
ten sweaters and six bottles of wine a year while Country B produces six
sweaters and ten bottles of wine a year. Both can produce a total of 16
units. Country A, however, takes three hours to produce the ten sweaters
and two hours to produce the six bottles of wine (total of five hours).
Country B, on the other hand, takes one hour to produce ten sweaters
and three hours to produce six bottles of wine (a total of four hours).

But these two countries realize that they could produce more by
focusing on those products with which they have a comparative
advantage. Country A then begins to produce only wine, and Country B
produces only cotton sweaters. Each country can now create a
specialized output of 20 units per year and trade equal proportions of
both products. As such, each country now has access to 20 units of both
products. UniTrade purchase those medical equipment which are not
available in Bangladesh. If any of the company wants produce it locally
then the price will be much higher. So that’s why we try to import it and
sell it to the local hospitals. The comparative advantage is to import it. If
we want to produce this equipments locally then the opportuinity cost
will be higher.

Throughout the course of my three-month internship, I was given the

opportunity to see first- hand what it takes to run a business while also
implementing a professional team. I was able to work with the
marketing and promotions team to ensure that every aspect of the
buisness ran smoothly. I had the huge responsibility of making sure
everything was set up before any deal is about to sign, which was
sometimes harder than I could have imagined.

32
RECOMMENDATION

Trading businesses have been doing really good in Bangladesh. But

complains also like UniTrade Corporation must have to technologically
more advanced, still they are doing the traditional business.
I would like to recommend few things that are written below:
 UniTrade should hire some efficient people in terms of using new
technology. Though they have employees who are very experienced in
this field but sadly most are technologically challenged. So there
should be a mix of both experienced and techsavy employee in the
firm at this point.
 There should be some strict regulation about the delay that the
manufacturers cause because of their unprofessionalism, so that if they
ask for an extension of the desired time, they must compensate.
 The government should also make some strict rules regarding the
‘speed money’ and corruption, so that it does not hinder the business of
small companies like UniTrade Corporation and if such rules can be
ensured, then companies will have maximum profit.

33
Conclusion –

Doing my internship in UniTrade gave me the opportunity to take a

close look at the import business scenario in our country. It is fair to say
that National health sector are the front runner of the country. We get
the prove in this covid 19 era. And UniTrade import various types of
medical equipment and sell those to local top hospitals. My goals as an
intern are to obtain skills that will transfer to my future entry level
position, as well as to work on projects and be able to explain them well
enough that the experience will be considered valid and valuable by
another potential hiring firm. Certainly, I'm also looking at this
experience as an extended, two-way interview. A free trial period, if
you will. But if we look at the return and the final report, we can
understand why they're doing it. More than 10 thousand people in our
countryare affected by corona virus till today’s date and as we know we
don’t have much production of medical equipment.Company like
UniTrade importing this and local hospital can use it for general
p[people . As a result, the importance of biomedic in marketing sectors
is also increasing. Not only are organizations becoming aware that they
are also hiring digital agencies to maintain their presence in the digital
arena. The evolution continues from traditional business to the digital
era.

Once upon a time when advertisements were made and run by some of
the world's most creative minds, the current world is taking more of a
logical and complicated way of crunching data.
Creativity is still there, but to the new data driven world it is losing the
driving seat. 19 It'll be amazing to see where we'll land in the digital
marketing field from today to the next 5 years. With new technologies
like, AI, IOT or blockchain, it's easy to say that in the coming days this
field will evolve beyond recognition. To be prepared for these new
34
challenges, advertisers need to be much more vigilant and skilled with
the latest technologies. As a user, we must also be prepared to accept
those changes and move towards a brighter and more prosperous
future.

My work this semester in career services has solidified the importance

and joy of relationship building that I have found in this specific unit of
student affairs. I am more of a relator rather than the woo type; this
work emphasizes the importance of possessing that trait. I enjoy meeting
with students, learning about their lived experience and goals, and
offering both challenge and support to help them achieve their idea of
career success. Furthermore, I value input; I love to collect and store all
kinds of information. I enjoy learning new things and meeting new
people each and every day. I enjoy dynamic environments and building
stable relationships within them. In the future, I will seek out
employment that offers a similar environment. Additionally, I have
identified another important facet of relationships to be crucial in my
personal career goals: the relationship that I have with my supervisor.
The challenge and support that a potential supervisor is able to provide
will play a huge role in my upcoming job search and personal career
goals.

The work that I am doing in career services is helping me to further

explore and investigate my personal career goals. At this point in time,
the specific title or position that I would like to attain is still nebulous.
However, my internship is allowing me the space to reflect on what I
truly want my career to encompass in the future, specifically in regards
to the themes of relationships, fit, and competence

35
 THANK YOU

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