Cognitive Biases

COGNITIVE BIASES
"Listen closely. Cognitive biases control our

minds, distorting our perceptions.
Confirmation bias validates preconceived
notions, availability heuristic deceives, and the
bandwagon effect stifles individuality. But
awareness is our salvation. Question,
challenge, seek diverse perspectives. Embrace
humility. Transcend biases to uncover hidden
truths within."
The first step in understanding others is to understand ourselves,

understanding the common biases of human mind that makes us and others
predictable. Once you learn how to use these you can manipulate others
more effectively.
1. Confirmation Bias
A person who only reads news articles from
sources that align with their political beliefs
and ignores contradictory viewpoints.
Actively seek out information that challenges

your beliefs and engage in critical thinking.
Consider alternative viewpoints and gather
diverse perspectives.
All you have to do is to make your target

believe in something and eventually they
themselves will start finding proof to support
that new belief.
2. Anchoring Bias
A person deciding to buy a car and
being heavily influenced by the initial
high price mentioned by the
salesperson, even if it's negotiable.
Be aware of the initial information
presented and consciously consider
other relevant information. Take time
to explore different options and make
independent judgments.
Using anchors to get desired requests accepted is quite useful, especially
when you know what you are doing. Start with a comparatively bigger
request that would make you initial request seem reasonable.
3. Availability Bias
A person believing that air
travel is more dangerous than
driving because they vividly
remember news stories of
plane crashes but overlook the
more common occurrences of
car accidents.
Make an effort to gather comprehensive information rather than relying
solely on what comes easily to mind. Seek out a variety of sources and
consider the broader context.
People believe the information most readily available to them make sure
you are the source of their information so you can alter their perception of
reality according to your needs.
4. Framing Effect
Presenting a new frozen yogurt as
having a 80% fat free versus a 20%
Fat, even though both statements
convey the same information.
Recognize how the framing of
information can influence your
decisions. Try to reframe the
problem or question from different
angles to gain a more balanced
perspective.
Framing your statements so that the positive qualities are highlighted,
while completely hiding the negatives is a way to use this.
5. Sunk Cost Fallacy

Continuing to invest money in
a failing business venture
because of the significant
amount of money already
spent, even if the prospects
for success are slim.
Focus on the present and future outcomes rather than past investments.
Evaluate decisions based on their potential future benefits and costs,
irrespective of past efforts.
Make your target invest so much time and effort into what you want them to
do and see how they keep going even when they do not want to. This is one
of the reasons people continue on with toxic relationships.
6. Halo Effect
Assuming that an attractive and well-dressed
person is also intelligent and trustworthy,
without considering other relevant factors.
Make an effort to evaluate people or things
based on multiple dimensions and
characteristics rather than relying solely on
one positive attribute.
If you want to be trustworthy appear as one,
dress well, smell good, have a appealing smile
and see how people start trusting your words,
also be confident with what you say no amm
ahhh’s be clear or take proper pauses.
7. Fundamental Attribution Error
Blaming a coworker's poor
performance on their lack
of skills or motivation,
without considering
potential situational factors
like heavy workload or
limited resources.
Consider both situational and dispositional factors when evaluating other

people's behavior. Be open to alternative explanations and avoid making
snap judgments.
No matter what people will always associate someone’s action with their
personality, use this to make a positive reputation of oneself and to create
a negative image of someone else.

Cognitive Biases

Uploaded by

Copyright:

Available Formats

Cognitive Biases

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Cognitive Biases

Uploaded by

Copyright:

Available Formats

COGNITIVE BIASES

"Listen closely. Cognitive biases control our

The first step in understanding others is to understand ourselves,

Actively seek out information that challenges

All you have to do is to make your target

5. Sunk Cost Fallacy

Consider both situational and dispositional factors when evaluating other

You might also like