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    Bcoe 141

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    Pranav Karwa
    This document provides details regarding an assignment for a Principles of Marketing course. It includes instructions for submission deadlines of October 15, 2023 for December 2023 exams and March 15, 2024 for June 2024 exams. The assignment contains 3 sections - Section A includes 5 long answer questions worth 10 marks each, Section B includes 5 medium answer questions worth 6 marks each, and Section C includes 2 short answer questions worth 5 marks each. Students must attempt all questions from all sections, which are based on concepts from across the course curriculum. The total marks for the assignment are 100.

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    Bcoe 141

    Uploaded by

    Pranav Karwa
    41 views3 pages
    This document provides details regarding an assignment for a Principles of Marketing course. It includes instructions for submission deadlines of October 15, 2023 for December 2023 exams and March 15, 2024 for June 2024 exams. The assignment contains 3 sections - Section A includes 5 long answer questions worth 10 marks each, Section B includes 5 medium answer questions worth 6 marks each, and Section C includes 2 short answer questions worth 5 marks each. Students must attempt all questions from all sections, which are based on concepts from across the course curriculum. The total marks for the assignment are 100.

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    BCOE-141

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    This document provides details regarding an assignment for a Principles of Marketing course. It includes instructions for submission deadlines of October 15, 2023 for December 2023 exams and March 15, 2024 for June 2024 exams. The assignment contains 3 sections - Section A includes 5 long answer questions worth 10 marks each, Section B includes 5 medium answer questions worth 6 marks each, and Section C includes 2 short answer questions worth 5 marks each. Students must attempt all questions from all sections, which are based on concepts from across the course curriculum. The total marks for the assignment are 100.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    41 views3 pages

    Bcoe 141

    Uploaded by

    Pranav Karwa
    This document provides details regarding an assignment for a Principles of Marketing course. It includes instructions for submission deadlines of October 15, 2023 for December 2023 exams and March 15, 2024 for June 2024 exams. The assignment contains 3 sections - Section A includes 5 long answer questions worth 10 marks each, Section B includes 5 medium answer questions worth 6 marks each, and Section C includes 2 short answer questions worth 5 marks each. Students must attempt all questions from all sections, which are based on concepts from across the course curriculum. The total marks for the assignment are 100.

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    Bachelor of Commerce Online

    BCOMOL

    BCOE – 141: PRINCIPLES OF MARKETING

    ASSIGNMENT
    2023-2024

    Valid from 1st July 2023 to 30th June 2024

    First Semester

    School of Management Studies

    Indira Gandhi National Open University

    Maidan Garhi, New Delhi -110068


    BACHELOR OF COMMERCE ONLINE
    BCOE – 141: PRINCIPLES OF MARKETING
    ASSIGNMENT: 2023-24

    Dear Students,

    As explained in the Programme Guide, you have to do one Tutor Marked Assignment in this
    Course. The assignment has been divided into three sections. Section A Consists of long answer questions
    for 10 marks each, Section B consists of medium answer questions for 6 marks each and Section C
    consists of short answer questions for 5 marks each.

    Assignment is given 30% weightage in the final assessment. To be eligible to appear in the Term-end
    examination, it is compulsory for you to submit the assignment as per the schedule. Before attempting the
    assignments, you should carefully read the instructions given in the Programme Guide.

    1. Those students who are appearing in December 2023 Term End Examination they have to
    submit latest by in 15th October 2023.

    2. Those students who are appearing in June 2024 exams. They have to submit the same latest
    by 15th March 2024.

    You have to submit the assignment of all the courses to the Coordinator of your Study Centre.
    TUTOR MARKED ASSIGNMENT
    COURSE CODE : BCOE-141
    COURSE TITLE : PRINCIPLES OF MARKETING
    ASSIGNMENT CODE : BCOE-141/TMA/2023-24
    COVERAGE : ALL BLOCKS
    Maximum Marks: 100

    Note: Attempt all the questions.


    Section – A

    1) Explain the importance of branding in marketing of goods and services. (10)

    2) Explain the term marketing with suitable examples. Discuss the elements of marketing mix and (10)
    their role in strategy development.
    3) Write the consumer buying decision process in detail. Quote examples where required. (10)
    4) Discuss various channels that are used in physical distribution of goods. Also explain the factors (10)
    influencing choice of channel.
    5) Discuss in detail the various stages of product life cycle. (10)

    Section – B

    6) Briefly explain the various types of marketing environment. (6)

    7) Discuss the role of internet in consumer goods marketing. (6)

    8) Explain the importance of pricing in the marketing mix. (6)

    9) Explain the basic assumptions in Maslow’s hierarchy of needs. (6)

    10) Prepare a marketing plan for a company producing a premium car. (6)
    Section – C

    11) Write short notes on: (10)


    a) STP as a strategic marketing framework.
    b) Market segmentation
    12) Distinguish between the following: (10)
    a) Broker and commission agent
    b) Advertising and sales promotion

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