Porter's Five Forces
Porter's Five Forces
Porter's Five Forces
FIVE
FORCES
Porter's 5 Forces
3 Power of Suppliers
4 Power of Customers
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5 Threat of Substitutes
Oana Labes, MBA, CPA Mohamed ElRouby, ACMA, CGMA, FPAC, MBA
3
1 Rivalry among Existing
Competitors
Measures the number of
competitors and their ability
competitors
to undercut a company.
+ equivalent
products
competitive
power
Oana Labes, MBA, CPA Mohamed ElRouby, ACMA, CGMA, FPAC, MBA
3
3 Power of Suppliers
number of suppliers
size of suppliers
uniqueness of supplier Measures
service or product how easily
switching costs to suppliers
another supplier can drive up
ability to substitute the cost of
inputs inputs.
4 Power of Customers
number of buyers or
customers
size of each order
customer costs to switch to
Measures another supplier
customer customer price sensitivity
ability to drive
down prices Swipe
Oana Labes, MBA, CPA Mohamed ElRouby, ACMA, CGMA, FPAC, MBA
3
5 Threat of Substitutes
Measures
performance of
customer the
substitutes
ease and ability
cost to adopt a
to switch
substitute
products
goods or services
that can be used in
place of a company's
products or services
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Oana Labes, MBA, CPA Mohamed ElRouby, ACMA, CGMA, FPAC, MBA
3
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Follow me at
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