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    Minor Project of Personality Development and Communication Skills Customer Satisfaction & Buying Behavior of Herohonda

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    Chetan Verma
    This document is a project on customer satisfaction and buying behavior toward Hero Honda motorcycles. The objectives are to understand customer expectations, opinions on various aspects of Hero Honda bikes, and provide suggestions to the company. The methodology section describes how secondary data will be collected from the internet and magazines. A structured questionnaire and data analysis through tabulation and graphs are also mentioned. The conclusion discusses key findings about consumer behavior and target audiences for different Hero Honda models.

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    Minor Project of Personality Development and Communication Skills Customer Satisfaction & Buying Behavior of Herohonda

    Uploaded by

    Chetan Verma
    25 views5 pages
    This document is a project on customer satisfaction and buying behavior toward Hero Honda motorcycles. The objectives are to understand customer expectations, opinions on various aspects of Hero Honda bikes, and provide suggestions to the company. The methodology section describes how secondary data will be collected from the internet and magazines. A structured questionnaire and data analysis through tabulation and graphs are also mentioned. The conclusion discusses key findings about consumer behavior and target audiences for different Hero Honda models.

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    Kushal

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    This document is a project on customer satisfaction and buying behavior toward Hero Honda motorcycles. The objectives are to understand customer expectations, opinions on various aspects of Hero Honda bikes, and provide suggestions to the company. The methodology section describes how secondary data will be collected from the internet and magazines. A structured questionnaire and data analysis through tabulation and graphs are also mentioned. The conclusion discusses key findings about consumer behavior and target audiences for different Hero Honda models.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    25 views5 pages

    Minor Project of Personality Development and Communication Skills Customer Satisfaction & Buying Behavior of Herohonda

    Uploaded by

    Chetan Verma
    This document is a project on customer satisfaction and buying behavior toward Hero Honda motorcycles. The objectives are to understand customer expectations, opinions on various aspects of Hero Honda bikes, and provide suggestions to the company. The methodology section describes how secondary data will be collected from the internet and magazines. A structured questionnaire and data analysis through tabulation and graphs are also mentioned. The conclusion discusses key findings about consumer behavior and target audiences for different Hero Honda models.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    Minor Project of Personality Development and Communication Skills

    ON

    CUSTOMER SATISFACTION & BUYING BEHAVIOR OF HEROHONDA


    [Submitted in Partial Fulfillment] BACHELOR OF BUSINESS ADMINISTRATION [BBA] [Third Semester AUGUST-DECEMBER 2011] SUBMITTED BY KUSHAL YADAV (03811401710) BBA (III SEM) From UNDER THE SUPERVISION OF DR. NIDHI GUPTA (INTERNAL PROJECT GUIDE)

    Bhai Parmanand Institute of Business Studies


    (Government of Delhi) Shakarpur-92

    Affiliated to Guru Gobind Singh Indraprastha University, Delhi.

    TABLE OF CONTENTS

    CONTENTS 1.

    PARTICULARS COVER PAGE

    PAGE NO. [i]

    2.

    INTRODUCTION OF CONSUMER BUYING BEHAVIOUR OBJECTIVE OF THE STUDY

    [iii]

    3.

    [iv]

    4.

    METHEDOLOGY Collection of data Analysis of data

    [v]

    5.

    CONCLUSION AND SUGESSION Findings Conclusion

    [vi]

    INTRODUCTION
    In the field of marketing research focuses almost exclusively on Consumer behavior rather than on other aspects of the marketing process. The initial reason for studying consumer behavior was to enable marketers to predict how consumer would react to promotional messages and to understand why they made the purchases decision. Marketers assumed that if they knew everything there was to know about the consumers decisionmaking process they would design marketing strategies and promotional messages that would influence the consumer in the desired way.

    OBJECTIVE OF THE STUDY:


    -To know the customers expectations towards hero Honda -To find out the customer opinion regarding various aspect of the bike. -To give the appropriate suggestion to the company regarding the performances. The Indian automobile industry is witnessing changes like never before. The Indian consumer thoughts are changing. With new players entering the market and increasing availability of choice. The expectations of consumer are increasing more and more. The study of consumer behavior is concerned with not only how consumers be have, as consumers, it is important for us to study consumer behavior. So that we may again greater insight in to our own consumer related decisions what we buy, why we buy, and where we buy. The study enables is to analyze our own consumption decision and make us aware of the suitable influence that persuade us to make the product choice as we do. To operate in market the marketers need to know about the consumers behavior, what makes them to buy, why they buy, what needs they are trying to fulfill what factors make them to buy is to know is very important. Future developments based on the implications of marketing strategies. Knowledge of consumer behavior facilitates development of successful marketing.

    The brand identity


    This brand is the visual expression of thought and the action it conveys to everyone the intention to constantly inspire the confidence.

    METHODOLOGY
    Research methodology is a way to systematically solve the research problem. It may be understood as a science of studying how research is done scientifically.Descriptive research study will be chosen for research, because the major objective of descriptive research is to describe something- usually market characteristic or functions.

    COLLECTION OF DATA
    Secondary Sources: Secondary data will be collected through internet and various magazines. Reference: http://www.seminarprojects.com/Thread-hero-honda-customersatisfaction#ixzz1YaxJv8eG

    ANALYSIS OF DATA
    Structured questionnaire. Tabulation of data graphical representation for easy understanding.

    CONCLUSION
    The field of consumer behavior studies how individuals, groups and organization select, buy, use and dispose of goods, service, ideas, or experience to satisfy their needs and desires. The customers are responding to Influences that change their mind at the last minute. A buyer makes take a decision whether save or spend the money. Target audience: -Karizma ZMR: Youngsters within the age group of 18-24, fast riders and stuntmen. -Passion Pro: Mediocre and working class -Hero Honda Pleasure: -Women of all ages and all working classes

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