Individual Assignment - Compensation Management
Individual Assignment - Compensation Management
Individual Assignment - Compensation Management
In the complex and dynamic realm of modern business, the compensation plans for top
executives stand as a linchpin of strategic governance, deeply influencing organizational
performance, culture, and stakeholder relations. This assignment endeavours to
meticulously examine and analyse the multifaceted aspects of executive compensation
within the contemporary business paradigm. By scrutinizing the fundamental components,
emerging trends, real-world case studies, and the critical ethical considerations surrounding
executive compensation, this assignment aims to offer a comprehensive and insightful
analysis of these pivotal facets of corporate strategy and governance.
1. Introduction:
The introduction lays the groundwork by highlighting the strategic significance of executive
compensation in the present corporate scenario. Acknowledging its role as a compass that
guides decision-making, shapes leadership behaviours, and profoundly impacts
organizational destinies, this section aims to set the stage for an in-depth exploration.
This section is a deep dive into the foundational components of executive compensation. It
unveils the crucial role of base salary as the bedrock, supplemented by performance-driven
bonuses, incentives, and equity grants to align executive interests with organizational goals.
Furthermore, it explores retirement benefits and a spectrum of perks and allowances that
form an integral part of executive compensation, ensuring a comprehensive understanding
of this intricate system.
Drawing insights from real-world case studies, this segment provides a practical dimension
to the theoretical understanding of executive compensation. Analysing two distinct
organizations, their compensation structures, alignment with strategy, impact on
stakeholders, and ethical considerations, the case studies serve as a valuable repository of
lessons applicable to diverse organizational contexts.
5. Ethical Considerations:
6. Conclusion:
This concluding section amalgamates the key insights uncovered throughout the
assignment. It emphasizes the need for organizations to navigate the delicate equilibrium of
attracting and retaining top talent while fostering a culture of fairness, transparency, and
ethical compensation. As executive compensation continues to shape the future of corporate
governance, the assignment advocates for a balanced approach that integrates ethical
principles with organizational success.
Table of Contents:
1. Introduction
1.1 Background
5. Ethical Considerations
1. Introduction:
1.1 Background:
destinies.
Beyond its financial intricacies, executive compensation transcends into a strategic tool that
shareholders.
Change (%)
20% 18%
15% 14%
Median Compensation
11% 10%
10% 9%
7%
5% 4% 3%
2%
0% -2% -1%
$7.56M
$6.96M
$7.95M
$9.35M
$9.72M
$9.93M
$10.62M
$11.81M
$12.20M
$13.43M
$14.67M
$14.50M
-5% -8%
-10% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
YEAR
BASE SALARY
EXECUTIVE
COMPENSATION
STOCK
RETIREMENT OPTIONS
BENEFITS AND EQUITY
GRANTS
Stock options and equity grants serve as compasses aligning executive objectives with
those of shareholders, offering opportunities to partake in the organization's future by
acquiring company stock at predetermined prices. However, there are certain companies
that do not offer stock options as a component of executive compensation.
Performance based pay (bonuses, stock options) would be effective if managerial discretion
is high since high managerial discretion means many options available for decision making
(few constraints), behavior and decisions are difficult to predetermine, the impact of their
decisions are unobservable or ambiguous and firm's performance is volatile.
Example: Apple Inc. in its trajectory has often aligned its executive compensations with
market dynamics. In 2017, for instance, Apple's top executives received a pay cut (for
instance - the company’s CEO’s salary was slashed by 15%) because the company
missed its revenue and profit goals for the year. This direct tie of executive pay to company
performance indicates responsiveness to market conditions, ensuring that leadership is
motivated to navigate the unpredictable seas of the tech industry.
3.2 Responding to Regulatory Evolution:
For Example: In India, regulatory evolutions orchestrated by the Securities and Exchange
Board of India (SEBI) have significantly shaped the contours of executive compensation.
One illustrative instance is the SEBI (Listing Obligations and Disclosure Requirements)
Regulations, which were introduced in 2015. These regulations mandate listed companies to
disclose granular details about the remuneration of directors and key managerial personnel
in their annual reports. Further, they emphasize the need for greater transparency by
requiring companies to elucidate their policies on director's remuneration, including criteria
for determining qualifications, positive attributes, independence of a director, and other
matters. This has ushered in a new era of transparency, compelling companies to be more
forthcoming about executive compensations, ensuring that they align with shareholder
expectations and long-term company goals. Such regulatory impositions signify the profound
role of governance bodies in sculpting compensation structures, heralding enhanced
transparency and increased shareholder scrutiny in the Indian corporate landscape.
In the sphere of corporate governance, executive compensation plays a pivotal role, with the
baton often passed to boards of directors for overseeing compensation practices, ensuring
alignment with organizational goals and shareholder aspirations.
Example: Volkswagen AG faced significant backlash in 2015 due to the emission scandal.
The event highlighted the critical role of corporate governance, especially concerning
executive compensation. In the wake of the scandal, there were demands from investors to
revamp the executive pay system, emphasizing the need for executive compensations to not
only attract talent but also to ensure ethical behaviour and align with the broader goals of the
company and its stakeholders
4. Case Study Analysis:
Google is a multinational technology company, based out of the USA, that specializes in
Internet-related services and products. It is one of the world's most valuable companies, with
a market capitalization of over $1.145 trillion. Google is known for its innovative products and
services, such as its artificial intelligence, cloud computing, search engine, email services -
Gmail, Android operating system and consumer electronics etc.
Google's executive compensation plan is designed to attract, retain, and motivate top talent.
The plan includes a mix of base salary, bonuses, and long-term incentives including
performance-based and time-based equity.
Base salary: Google's executive base salaries are competitive with the market. For example,
the CEO of Google, Sundar Pichai, earned a base salary of $2 million in 2022.
Bonus: Google executives can earn a bonus based on their individual performance and the
company's performance. Bonuses are typically paid in cash and can range from 0% to 250%
of the executive's base salary.
Long-term incentives: Google executives are also eligible for long-term incentives, such as
stock options and restricted stock units. Long-term incentives are typically paid out over a
period of time, such as 3-5 years.
Google's executive compensation plan is aligned with the company's overall strategy and
goals. For example, Google's long-term incentives are designed to motivate executives to
focus on the long-term success of the company.
Google also drives outsized growth and innovation but with a different approach. The firm
has advocated the idea of “paying unfairly,” or designing the incentive system to reward top
performers disproportionately to boost their ongoing engagement and accountability.
Mounting research shows that the firm’s highest performers including gifted C-level
executives generate an overwhelming percentage of results, so they should be
compensated accordingly.
4.1.4 Resonating Impact on Stakeholders
Google's executive compensation plan has a positive impact on stakeholders. For example,
Google's shareholders benefit from having a well-compensated executive team that is
motivated to achieve the company's goals. Google's employees also benefit from having a
well-compensated executive team, as this helps to ensure that Google remains a
competitive employer.
Pros: This means executives have a personal interest in the company doing well
because if the stock does well, they benefit. This can be good for shareholders
because it means top leaders are motivated to improve company performance.
Cons: Some worry that this could make leaders focus too much on short-term stock
prices and not enough on the company's long-term health and growth.
Shareholders: They often like equity-based pay because it aligns their interests with
those of the executives. If the company does well, both shareholders and executive’s
benefit.
Employees: There are mixed feelings. While it's good to see leaders invested in the
company's success, there can be concerns about big pay gaps between top
executives and regular employees.
Google tries to motivate its executives to do well by tying their pay to the company's
success. The goal is to make sure leaders are focused on the company's overall
growth.
It's important, however, to make sure this doesn't lead to a narrow focus on just stock
prices. Good governance helps ensure leaders consider the bigger picture
4.2 Case Study 2: Tata Consultancy Services (TCS)
Tata Consultancy Services, popularly known as TCS, is a flagship subsidiary of the Tata
Group. Originating from India, it has established itself as a leading multinational information
technology (IT) service, consulting, and business solutions provider. As of 2022, it stands as
one of the world's largest IT services companies, boasting a colossal workforce of over
614,795 dedicated professionals. The organization is renowned for its customer-focused
approach, combined with an innovative flair in offering IT services.
TCS, being an industry giant, is acutely aware of the importance of recruiting and retaining
pivotal talent. Consequently, its executive compensation structure has been intricately
designed to serve this purpose. The compensation strategy is a blend of the base salary, a
bonus or variable pay system, retirement benefits, and certain incentives.
Base Salary: TCS ensures its executive base salaries are in line with, if not
exceeding, market standards. A testament to this is the handsome base salary of
₹1.73 crores that Rajesh Gopinathan, the esteemed CEO of TCS, took home in
2022.
Incentives: Every year, TCS executives look forward to an annual incentive bonus.
This has a target sum which is half (50%) of their base salary, colloquially termed as
the ‘Target Bonus’. The criteria dictating the Executive Bonus are set by the Board or
its Compensation Committee.
4.2.3 Harmonizing Compensation with Strategy
Aligning the compensation mechanism with the broader strategic goals is pivotal. At TCS,
the compensation is tailored to encourage executives to emphasize long-term company
milestones such as revenue growth and capturing a larger market share.
Ethical considerations are at the heart of TCS's modus operandi. This extends to its
executive compensation, which is crafted within the bounds of TCS's rigorous ethical code.
Clear and transparent disclosure policies are in place, ensuring steadfast adherence to all
regulatory mandates.
A stark point of differentiation between TCS and Google in their executive compensation
structures is the approach towards stock options. While Google leans towards restricted
stock units, vesting over time, TCS consciously abstains from offering stock options. The
rationale is grounded in the belief that stock options might overly incentivize short-term stock
performance, potentially eclipsing long-term company growth. Furthermore, TCS opines that
variable pay, as opposed to ESOPs which are subjected to volatile market conditions, offers
a more stable and consistent incentive structure.
The ethics surrounding stock options as a form of executive compensation is nuanced, with
persuasive arguments populating both ends of the spectrum.
Before we delve into this, let’s consider a few facts published in a report titled
“ CEO Pay has rocketed 1460% since 1978” which says that in 2021, the ratio of
CEO-to-typical-worker compensation was 399-to-1 under the realized measure of
CEO pay; that is up from 366-to-1 in 2020 and a big increase from 20-to-1 in 1965
and 59-to-1 in 1989. CEOs are even making a lot more than other very high earners
(wage earners in the top 0.1%)—almost seven times as much. From 1978 to 2021,
CEO pay based on realized compensation grew by 1,460%, far outstripping S&P
stock market growth (1,063%) and top 0.1% earnings growth (which was 385%
between 1978 and 2020). In contrast, the compensation of the typical worker grew by
just 18.1% from 1978 to 2021.
5. Ethical Considerations:
1. Wage Disparities:
2. Wealth Concentration:
Global Landscape: Globally, figures like Elon Musk and Jeff Bezos mirror this
trend, controlling more wealth than entire nations' GDP.
Indian Scenario: Historically and even today, factors like caste and family
background can influence career prospects. The traditional barriers may limit
opportunities for talented individuals from underprivileged backgrounds.
Global Context: In many countries, such as parts of Africa or Latin America,
birth circumstances—like being born in a poverty-stricken region—can
determine life trajectories, often restricting socio-economic mobility.
4. Global Discrepancies:
Indian Economy: While India's average GDP per capita is growing, it still
pales in comparison to developed nations like Germany or Japan, hinting at
the income disparity on an international scale.
In the early nineties, pursuant to the The Companies Act 1956, pursuant to section 198
Companies Act 1988, salary caps had been (1), provides that the overall maximum remuneration
increased in local currency terms from that may be paid out by a company to its managers
approximately Rs. 7,500 per month in 1974 is 11% of the company’s net profits.3 Section 309(1)
(approx. USD 950) to Rs 15,000 in 1993 of the Companies Act 1956 states that the
(approx. USD 500) per month for managers remuneration payable to both executives as well as
working in firms with capital of Rs. 150 million non-executive directors must be determined by the
(approx. USD 5 million in 1993). board in accordance with the provisions of section
198 either through specific mention in the articles of
the company or by ordinary or special resolution,
depending on the articles of the company. The
Companies Act also limits the compensation that
may be payable in cases where a company is loss-
making. The 1956 Act stipulated a salary cap of Rs.
40,000 (approx. $4,000) to Rs. 87,500 (approx.
$8,750) for loss-making enterprises, which was
subsequently raised to Rs. 200,000 (approx.
$20,000).
SOME FACTS: CEO compensations have continued to increase, reports the latest leg of
Deloitte’s Executive Remuneration Survey. However, the high post-pandemic growth rate
seen in FY22 has moderated to 6.25 percent growth in FY23. The size of a company
continues to be a large determinant of the CEO/CXO pay. For example, the average CEO
pay in the smallest reported revenue segment (<INR 1,000 crore) was 31 percent of that
seen in the largest revenue segment (>INR 20,000 crore). The compensation levels for
Sales Heads (average: 2.9 crore) surpassed Business Unit Heads (average: 2.82 crore) as
more Sales Heads have a pan-India responsibility across businesses. COOs (average – INR
4.8 crore) and CFOs (average – INR 4.2 crore) continue to be amongst the top-earning CXO
roles. The average CXO compensation stood at INR 3.2 crore.
Underlying Factors:
1. Educational Accessibility:
2. Employment Opportunities:
India's Challenge: Even as the tech industry booms in cities, agrarian crises
in various states leave farmers and rural workers economically vulnerable.
Indian Market: The burgeoning tech industry in India offers lucrative positions
for those with IT skills. However, traditional sectors may not offer similarly
competitive salaries.
4. Inequities in Inheritance:
Indian Context: Land ownership, often tied to historical and familial factors,
affects one's economic stability in India.
Global Parallel: In many parts of the world, ancestral wealth, or lack thereof,
sets the stage for an individual's economic journey.
Societal Implications:
Indian Cities: Metropolises like Bangalore, with a thriving tech scene, witness a sharp
contrast between affluent tech neighbourhoods and nearby slums. This disparity
highlights the broader societal challenges of income inequality.
Global Context: Globally, cities like San Francisco echo similar challenges, with tech
affluence leading to gentrification and socio-economic divides.
Strategies for Ethical Bridging: Propose ethical strategies and policies aimed at
reducing income inequality while ensuring that executive compensation remains
competitive and performance-driven.
Alignment with Stakeholder Values: Discuss the importance of aligning
compensation practices with the values and expectations of stakeholders, including
employees, shareholders, and the wider community.
Value-Centric Approach:
Purpose: Begin with a clear understanding of the organization's purpose and values.
Compensation should not merely be a tool to attract and retain but should reflect and
reinforce the organization's core values.
Alignment with Stakeholders: Ensure that compensation structures align with the
interests of all stakeholders, including employees, shareholders, customers, and the
larger community.
Gap Analysis: Regularly assess the wage gap between the highest and lowest
earners in the organization to prevent extreme disparities.
Long-term Sustainability:
Stakeholder Engagement:
Shareholder Involvement: Embrace mechanisms like 'say-on-pay' to allow
shareholders a voice in executive compensation.
Feedback Loops: Create channels for employees and other stakeholders to share
feedback on executive compensation and its perceived fairness.
Adaptive Governance:
Ethical Training: Offer training and resources for board members and compensation
committees on ethical considerations in executive pay.
Golden Parachutes: Scrutinize severance packages and ensure they're justified and
not excessive.
External Benchmarking:
Transparent Disclosure:
Use visuals like graphs and charts to break down complex compensation structures,
making them easily digestible for stakeholders.
Publicly disclose the ratio of CEO pay to the median pay of the company's
employees. This promotes transparency and can encourage companies to narrow
excessive pay gaps.
Diversify performance metrics to include not just financial outcomes, but also metrics
related to environmental sustainability, social responsibility, corporate governance,
and employee satisfaction.
Review and place reasonable limits on severance packages for executives. Ensure
that such packages are justified and not overly extravagant.
Engage Stakeholders:
Regularly assess the pay gap across the company, not just at the executive level.
Aim to reduce glaring disparities, promoting a culture of fairness and equity.
In an increasingly competitive global market, attracting and retaining top-tier executive talent
is paramount. These are individuals who possess unique skills, insights, and experiences
capable of driving organizational success.
Ethical Underpinnings:
One notable real-world example is the controversy surrounding the pharmaceutical company
Mylan in 2016. Mylan faced public backlash when it was revealed that the CEO received a
substantial increase in compensation, while the price of the life-saving EpiPen, a product
essential to many, soared. This misalignment between executive pay and the company's
commitment to affordable healthcare raised serious ethical concerns and drew scrutiny from
various stakeholders.
Performance-Driven Cultures:
For instance, let's take the example of a tech company that links a portion of its CEO's
compensation to metrics like quarterly revenue growth and market share increase. By doing
so, the company encourages its CEO to focus on short-term financial performance, driving
innovation and aggressive market expansion.
However, the challenge lies in selecting the right mix of metrics. Overemphasizing short-term
financial targets, such as quarterly profits, might inadvertently promote risky decision-
making, like cutting corners or neglecting long-term sustainability initiatives. This was evident
in the case of Enron, where executives were heavily incentivized based on short-term
financial goals, leading to unethical behavior and ultimately the company's downfall.
Therefore, it's essential for companies to strike a balance between short-term and long-term
metrics when designing their executive compensation packages, ensuring that executives
are rewarded for both immediate gains and the sustainable growth of the organization.
In a globalized world, executive talent is often mobile, willing and able to move across
borders for the right opportunity. Organizations, while considering local ethical standards and
societal expectations, must also remain attuned to global benchmarks and practices.
In fact the Balancing Act is dynamic and is never static. As societal norms shift, as business
challenges evolve, and as the global talent landscape changes, organizations will continually
recalibrate their stance on executive compensation
6. Conclusion:
As the symphonic exploration of this assignment reaches its crescendo, we have unearthed
a profound symphony of insights:
As we conclude our journey through the intricate maze of executive compensation, we turn
our attention to the evolving horizon, charting what the future might hold:
• Performance as a Beacon:
The tides are shifting towards compensation models that strongly resonate with performance
metrics. This trend not only ensures executives are held accountable but also paves the way
for a business environment that prioritizes sustainable and genuine growth.
• A Luminary of Transparency:
The call for open dialogue around executive compensation grows louder, championing clear
executive pay ratios and honest communication. This unwavering dedication to transparency
aims to bridge any trust gaps between corporations, their shareholders, and the broader
public.
As the landscape evolves, so does the regulatory framework. This evolution underscores the
need for companies to be ever-vigilant and adaptive, aligning their compensation structures
with the latest mandates and ensuring shareholders take a more central role in governance
processes.
Organizations are broadening their lens to recognize the value of non-monetary benefits and
perks. As they do, they're ensuring such offerings are not just competitive but also in line
with what stakeholders deem responsible and fair.
In charting its future, the realm of executive compensation stands at a crucial juncture.
Success lies not just in the ability to draw industry leaders but in ensuring that the foundation
of compensation is equitable, transparent, and ethically constructed.
References:
1. Josh Bivens, Jori Kandra, 2022, CEO Pay has skyrocketed 1460% since 178,
Economic Policy Institute, epi.org/255893
2. Jatinder Kumar Jha, Sunil Maheswari, Determinants of Executive Salary in a
competitive market, Indian Journal of Industrial Relations (Vol 50 Issue 4).
3. Justin Kuepper, December 2022, Evaluating Executive Compensation,
Investopedia Essential.
4. Indeed Editorial Team, February 2023, Executive Compensation Guide:
Definition, Elements and Tips, Indeed.com.
5. Rajesh Chakrabarti, Krishnamurthy Subramanium, Pradeep K Yadav, Yesha
Yadav, September 2011, Executive Compensation in India, Research Gate,
DOI:10.4337/9781849803960.00030
6. Editorial Team, Willis Tower Watson,2017, Principles of Executive
Compensation, www.wtwco.com
7. Freny Fernandes, September 2023, Ranked: The Highest Paid CEO in S&P
500, visualcapitalist.com
8. Editorial Page, August 2022, TCS delays select employee’s performance
bonus, - Variable Pay for Q1 F 23, Business Today.
9. Aidan Balnavas-James, June 2015, The Ethics of Executive Compensation: A
Matter of Duty, Seven Pillars Institute.
10. Andreas Kanaris Miyashiro, September 2017, Mylan’s Epipen Pricing
Scandal, Seven Pillars Institute.
THANK YOU