Final BBCM4013

FINAL EXAMINATION
Faculty of Business Management
Course :
BBCM4013
Business Research Methods
Date : 25 April 2022
Time : 9.30 a.m to 12.30 nn
Duration : 3 hours
Module Lecturer : Azizah bt Md Nor
Total marks : 100 marks (worth 40%)
Instructions to candidates:
1. Write your name and student number on the Examination Paper AND Answer
Booklet.
2. Answer questions according to the instruction for each section.
3. Do not detach any portion of the examination paper.
4. Begin writing, as indicated, after the reading time has ended.
5. All questions to be answered in the answer booklet.
6. Do NOT PDF your answer.
Materials allowed for this examination:
1. NIL.
DO NOT REMOVE ANY PART OF THIS EXAMINATION PAPER FROM THE

EXAMINATION ROOM
Student ID : ___________________________________________________
NIRC/Passport No : ___________________________________________________
Program : ___________________________________________________
Lecturer : ___________________________________________________
SECTION A – SHORT STRUCTURED QUESTIONS [Total = 40 marks]

Date : 25 April 2022 Course: BBCM4013 Business Research Methodology
QUESTION 1 (27 MARKS)
1. Define “concept” in business research.

(2 marks)
A conceptual model in business is a plan, blueprint or strategy based on an
idea. For example, a car company might create a conceptual model of a new
car based on several or a single concept in design. Conceptual models often
require research to sculpt general ideas into more specific concepts.
2. How do we measure concept?

(3 marks)
The variables themselves, however, may be measured in vastly different ways.
Level of measurement refers to the properties that define the measurement
process itself. Most social and behavioural data are measured at one of four
levels of measurement: nominal, ordinal, interval, or ratio.
3. Discuss between validity and reliability

(4 marks)
Reliability and validity are both about how well a method measures something:
 Reliability refers to the consistency of a measure (whether the results can be

reproduced under the same conditions).
 Validity refers to the accuracy of a measure (whether the results really do
represent what they are supposed to measure).
4. State the difference between applied and basic research.

(4 marks)
Basic research does not have immediate commercial objectives and although
it certainly could, it may not necessarily result in an invention or a solution to a
practical problem. Applied research is designed to answer specific questions
aimed at solving practical problems.
Page 2 of 6
5. Why is problem definition stage probably the most important stage in the research
process?
(5 marks)
Since more than one party is usually working on a solution to the problem, the
problem definition is the most important part of the solution because different
interpretations of the problem cause a lot of uncertainty. A problem statement
is important to a process improvement project because it helps clearly identify
the goals of the project and outline the scope of a project. It also helps guide
the activities and decisions of the people who are working on the project.
6. What is a research proposal and what does it tells us?

(4 marks)
A research proposal is a simply a structured, formal document that explains
what you plan to research (i.e. your research topic), why it's worth researching
(i.e. your justification), and how you plan to investigate it (i.e. your practical
approach).
7. List the steps involved in structuring a research proposal

(5 marks)
Research Proposal Steps:
 Step 1: The Title
 Step 2: The Abstract
 Step 3: Aims and Objectives
 Step 4: Background
 Step 5: Methodology and Method
 Step 6: Schedule and Timeline

 Step 7: Ethical Approval
 Step 8: Resources
 Step 9: Budget
Page 3 of 6
1. Explain the methods of data collection

(4 marks)
Data collection methods are broken into two core categories—primary and
secondary. Primary data collection methods gather information directly, so it is
source data. Secondary data collection methods pull information from existing
repositories. It could be third-party source material or the output of the
analysis.
2. Describe the questionnaire method in details
(4 marks)
A questionnaire is a research instrument that consists of a set of questions or
other types of prompts that aims to collect information from a respondent. A
research questionnaire is typically a mix of close-ended questions and open-
ended questions.
3. Explain the salient features of a good questionnaire.

(4 marks)
1. Identify TWO (2) situations in which the observation is more suitable than the survey
(4 marks)
2. List FOUR (4) disadvantages of external researcher

(4 marks)
3. Research paradigm will guide the approach use in research. List the THREE (3) types
of research.
(3 marks)
Page 4 of 6
4. Explain sampling design and list TWO (2) sampling techniques available.
(5 marks)
Different types of scales can be used while measuring a concept through questions.
1. Explain nominal and ordinal scale

(4 marks)
2. Give ONE (1) example for each of the two types of measurement scale mentioned in
question 4.1 above.
(4 marks)
3. Define the primary and secondary data. Give an example for each type of data.
(6 marks)
4. Discuss TWO (2) advantages and TWO (2) disadvantages of conducting surveys
using secondary data.
(4 marks)
5. What is research variable? List the FOUR (4) types of research variable.
(7 marks)
SECTION B - LONG ESSAY QUESTIONS (20 MARKS)
Read the passage below and answer the following questions.
Dr Azzamri wants to study the factors that can explain the behavior of newly graduated
students in Petaling Jaya, in purchasing their first car. With his research team, they
interviewed few newly graduated students in to get preliminary information regarding this
issue. Based on the data gathered, most of the interviewed students unanimously stating that
the desire to look elegant motivates them in choosing the car brand, In the same time,
friends; influence also motivates them to do so.
Page 5 of 6
An in-depth study review of previous studies found that the desire to look elegant is due to the
influence of car design that always advertise as the car features. Nevertheless, the desire to
look elegant will move towards the purchase of car brand if the price is affordable. More
celebrated the price of the laptop, the higher of likelihood of students to buy the gadget.
i. Identify the broad problem in the above scenario.

(2 marks)
ii. Draw a research framework based on the above passage

(8 marks)
iii. Develop TWO (2) research objectives and TWO (2) research questions based on the
above scenario.
(4 marks)
iv. Develop ONE (1) set of hypothesis that involves moderating variable and ONE (1) set
of hypothesis that involves mediating variable.
(4 marks)
v. Suggest the most appropriate survey distribution method to be applied in the scenario.
Explain why it works best than other methods.
(2 marks)
-END OF QUESTIONS-
Page 6 of 6

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FINAL EXAMINATION

Faculty of Business Management

Date : 25 April 2022

Time : 9.30 a.m to 12.30 nn

Module Lecturer : Azizah bt Md Nor

Total marks : 100 marks (worth 40%)

2. Answer questions according to the instruction for each section.

3. Do not detach any portion of the examination paper.

4. Begin writing, as indicated, after the reading time has ended.

5. All questions to be answered in the answer booklet.

6. Do NOT PDF your answer.

Materials allowed for this examination:

DO NOT REMOVE ANY PART OF THIS EXAMINATION PAPER FROM THE

SECTION A – SHORT STRUCTURED QUESTIONS [Total = 40 marks]

QUESTION 1 (27 MARKS)

1. Define “concept” in business research.

2. How do we measure concept?

3. Discuss between validity and reliability

 Reliability refers to the consistency of a measure (whether the results can be

4. State the difference between applied and basic research.

6. What is a research proposal and what does it tells us?

7. List the steps involved in structuring a research proposal

 Step 1: The Title

 Step 2: The Abstract

 Step 3: Aims and Objectives

 Step 5: Methodology and Method

 Step 6: Schedule and Timeline

QUESTION 2 (12 MARKS)

1. Explain the methods of data collection

3. Explain the salient features of a good questionnaire.

QUESTION 3 (16 MARKS)

2. List FOUR (4) disadvantages of external researcher

QUESTION 4 (25 MARKS)

1. Explain nominal and ordinal scale

SECTION B - LONG ESSAY QUESTIONS (20 MARKS)

Read the passage below and answer the following questions.

i. Identify the broad problem in the above scenario.

ii. Draw a research framework based on the above passage

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