Fender Music Instruments Corporation
Fender Music Instruments Corporation
Fender Music Instruments Corporation
Private Musical instruments 1938 as Fender's Radio Service 1946 as Fender Electric Instrument Manufacturing Company Clarence Leonidas Fender
Headquarters Scottsdale, Arizona, USA Area served Key people Global CEO Larry Thomas CFO James Broenen Squier Gretsch Jackson Guitars Charvel Hamer Tacoma Guild Guitar Company SWR Sound Corporation Sunn Brand X Orpheum Olympia Heartfield Starcaster www.fender.com [1]
Subsidiaries
Website
Fender Musical Instruments Corporation, commonly referred to as simply Fender, of Scottsdale, Arizona is a manufacturer of stringed instruments and amplifiers, such as solid-body electric guitars, including the Stratocaster and the Telecaster. The company, previously named the Fender Electric Instrument Manufacturing Company, was founded in Fullerton, California, by Clarence Leonidas "Leo" Fender in 1946.[2] Leo Fender also designed one of the first commercially successful solid-body electric basses, the Precision Bass (P-Bass), which has become known in rock, jazz, country, Motown, funk, and other types of music. The company is a privately held corporation, with the controlling majority of its stock owned by a group of its own company officers and managers. Larry Thomas is Chief Executive Officer and James Broenen is Chief Financial Officer. Fender's headquarters are in Scottsdale, Arizona with manufacturing facilities in Corona, California (USA) and Ensenada, Baja California (Mexico).
History
Fender offered the first mass-produced solid-body Spanish-style electric guitar, the Telecaster (originally named the 'Broadcaster'; 'Esquire' is a single pickup version)[3] the first mass-produced electric bass, the Precision Bass (P-Bass); and the popular Stratocaster (Strat) guitar. While Fender was not the first to manufacture electric guitars, as other companies and luthiers had produced electric guitars since the late 1920s, none was as commercially successful as Fender's. Furthermore, while nearly all other electric guitars then were either hollow-body guitars or more specialized instruments such as Rickenbacker's solid-body Hawaiian guitars, Fender had created versatile solid-body electric guitars. These guitars were and still are popular for musicians in a variety of genres. Many bands still use Fender guitars today. Some notable Fender players were Jimi Hendrix, Ritchie Blackmore, Yngwie Malmsteen, Waylon Jennings, Kurt Cobain, George Harrison, John Frusciante, Keith Richards, Bruce Springsteen, Hank Marvin, Eric Clapton, Mark Knopfler, David Gilmour, John Mayer, Charles Brown, and others. The company also makes and / or distributes acoustic guitars, electric basses, mandolins, banjos, and electric violins, as well as guitar amplifiers, bass amplifiers, and PA (public address) equipment. Other Fender brands include Squier (entry level/budget), Guild (acoustic and electric guitars and amplifiers), SWR (bass amplification), Passport Tacoma, Jackson, Charvel, Gretsch guitars and collaborated with Eddie Van Halen to make the EVH guitars and amplifiers. On February 11, 1994 the Fender manufacturing plant based in Ensenada, Mexico burned down. Fender President Bill Shultz decided to temporarily move production from the Mexico plant to the U.S. plant. These Fender guitars are fairly rare and can be identified by the unique serial number. On October 28, 2007, Fender announced its intention to buy Kaman Music Corporation (owners of Hamer Guitars, Ovation Guitars, Genz Benz amplifiers, Gibraltar Hardware, along with many others, and exclusive distributor for Sabian cymbals and Takamine Guitars). Other Fender instruments include the Mustang, Jazzmaster, Jaguar, Starcaster, Duo-Sonic, Telecaster, Stratocaster, Toronado and Bronco guitars; basses such as the Jazz Bass, the 'Telecaster Bass' reissue of the original 1950s Precision Bass; a line of lap steels; three models of electric violin, and the Fender Rhodes electric piano. For a full list of products made by Fender see: Fender Musical Instrument Corporation product list
Origins
The company began as Fender's Radio Service in late 1938 in Fullerton, California, USA. As a qualified electronics technician, Leo Fender had been asked to repair not only radios, but phonograph players, home audio amplifiers, public address systems and musical instrument amplifiers. (At the time, most of these were just variations on a few simple vacuum-tube circuits.) All designs were based on research developed and released to the public domain by Western Electric in the '30s, and used vacuum tubes for amplification. The business also sidelined in carrying records for sale and the rental of self-designed-and-built PA systems. Leo became intrigued by design flaws in current musical instrument amplifiers, and he began custom-building a few amplifiers based on his own designs or modifications to designs. By the early 1940s, he had partnered with another local electronics enthusiast named Clayton Orr "Doc" Kauffman, and together they formed a company named K & F Manufacturing Corp. to design, manufacture and sell electric instruments and amplifiers. Production began in 1945 with Hawaiian lap steel guitars (incorporating a patented pickup) and amplifiers, which were sold as sets. By the end of the year, Sketch of Leo Fender's lap steel guitar from 1944 Fender had become convinced that manufacturing was more profitable patent application than repair, and he decided to concentrate on that business. Kauffman remained unconvinced, however, and they had amicably parted ways by early 1946. At that point Leo renamed the company the Fender Electric Instrument Company. The service shop remained open until 1951, although Leo Fender did not personally supervise it after 1947. The first big series of amplifiers were built in 1948. These were known as tweed amps, because they were covered in the same kind of cloth used for luggage at the time. These amps varied in output from 3 watts to 75 watts. This period was one of innovation and changes; while Leo made a Tweed Princeton in 1948 for his Professional 8 string Lap Steel guitar (very short lived, as later he would focus on 6 string Student models) later the Princeton would become a push-pull class AB tube amp. In 1948 it was a single-ended Class A amplifier similar to the Fender Champ, with the output transformer mounted to the speaker frame and bereft of any negative feedback. Also, in 1964, the Tweed Champ amp would be reissued in black tolex [4] in small numbers along with the newer model with the slant front panel and controls; the stacked plywood boxes Leo used often went uninventoried. In late 1963, he found a couple hundred Tweed Champ chassis boxes in these bins. He had had them chromed and printed in 1958; being frugal, he built them in black tolex with a chrome and black Champ nameplate, as he had money tied up in them already. Fender moved to Tolex coverings for the brownface amps in 1960, with the exception of the Champ which kept its tweed until 1964. Fender also began using Oxford, Utah and CTS speakers interchangeably with the Jensens; generally the speaker that could be supplied most economically would be used. Jensens and Oxfords remained the most common during this period. By 1963 Fender amplifiers had a black Tolex covering, silver grille cloth, and black forward-facing control panel. The tremolo was changed to a simpler circuit based on an optical coupler and requiring only one tube. The amps still spanned the spectrum from 4 watts to 85, but the difference in volume was larger, due to the improved, clean tone of the 85w Twin. Fender owed its early success not only to its founder and talented associates such as musician/product engineer Freddie Tavares but also to the efforts of sales chief, senior partner and marketing genius Don Randall. According to
Fender Musical Instruments Corporation The Stratocaster Chronicles (a book by Tom Wheeler; Hal Leonard Pub., Milwaukee, WI; 2004, p.108), Mr. Randall assembled what Mr. Fender's original partner Doc Kauffman called a sales distributorship like nobody had ever seen in the world. Randall worked closely with the immensely talented photographer/designer Bob Perine. Their catalogs and ads such as the inspired "You Won't Part With Yours Either" campaign, which portrayed people surfing, skiing, skydiving, and climbing into jet planes, all while holding Jazzmasters and Stratocasters elevated once-staid guitar merchandising to an art form. In Fender guitar literature of the 1960s, attractive, guitar-toting teenagers were posed with surfboards and Perine's classic Thunderbird convertible at local beachside settings, firmly integrating Fender into the surfin/hot rod/sports car culture of Southern California celebrated by the Beach Boys, beach movies, and surf music. (The Stratocaster Chronicles, by Tom Wheeler; Hal Leonard Pub., Milwaukee, WI; 2004, p.108). This early success is dramatically illustrated by the growth of Fender's manufacturing capacity [5] through the 1950s and 1960s.
Sale to CBS
In early 1965, Leo Fender sold his companies to the Columbia Broadcasting System, or CBS for $13 million.[6] This was almost two million more than they had paid for The New York Yankees a year before. CBS entered the musical instruments field by acquiring the Fender companies (Fender Sales, Inc., Fender Electric Instrument Company, Inc., Fender Acoustic Instrument Company, Inc., Fender-Rhodes, Inc., Terrafen, Inc., Clef-Tronix, Inc., Randall Publishing Co., Inc., and V.C. Squier Company), as well as Electro-Music Inc. (Leslie speakers), Rogers drums, Steinway pianos, Gemeinhardt flutes, Lyon & Healy harps, Rodgers (institutional) organs, and Gulbransen home organs. This had far-reaching implications. The sale was taken as a positive development, considering CBS's ability to bring in money and personnel who acquired a large inventory of Fender parts and unassembled guitars that were assembled and put to market. However, the sale also led to a reduction of the quality of Fender's guitars while under the management of "cost-cutting" CBS. Several cosmetic changes occurred after 1965/1966, such as a larger headstock shape on certain guitars. Bound necks with block shaped position markers were introduced in 1966. A bolder black headstock logo, as well as a brushed aluminum face plate with blue or red labels (depending the model) for the guitar and bass amplifiers became standard features, starting in 1968. These cosmetic changes were followed by a new "tailless" Fender amp decal and a sparkling orange grillcloth on certain amplifiers in the mid-1970s. Regarding guitars, in the early 1970s the usual four-bolt neck joint was changed to one using only three bolts, and a second string tree for the two middle (G and D) strings was added in late 1972. These changes were said to have been made to save money: while it suited the new 'improved' micro-tilt adjustment of the neck (previously requiring neck removal and shimming), the "Bullet" truss-rod system, and a 5-way pickup selector on most models, it also resulted in a greater propensity toward mechanical failure of the guitars. During the CBS era, the company did introduce some new instrument and amplifier designs. The Fender Starcaster was particularly unusual because of its semi-hollow body design, still retaining the Fender bolt-on neck, and a completely different headstock. The Starcaster also incorporated a new Humbucking pickup designed by Seth Lover. This pickup also gave rise to 3 new incarnations of the classic Telecaster. Though more recent use by Jonny Greenwood of Radiohead has raised the Starcaster's profile, CBS-era instruments are generally much less coveted or collectable than the "pre-CBS" models created by Leo Fender prior to selling the Fender companies to CBS in 1965. The culmination of the CBS "cost-cutting" may have occurred in 1983, when the Fender Stratocaster received a short-lived redesign lacking a second tone control and a bare-bones output jack, as well as redesigned single-coil pickups, active electronics, and three push-push buttons for pickup selection (Elite Series). Additionally, previous models such as the Swinger (also known as Musiclander) and Custom (also known as Maverick) were perceived by some musicians as little more than attempts to squeeze profits out of factory stock. The so-called "pre-CBS cult" refers to the popularity of Fenders made before the sale.
Fender Musical Instruments Corporation After selling the Fender company, Leo Fender founded Music Man in 1975, and later founded the G&L Musical Instruments company, which manufactures electric guitars and basses based on his later designs.
Instruments
The core of its instrument line the Telecaster, Stratocaster, Precision Bass and Jazz Bass remains largely unchanged from the 1950s and 1960s originals (Roberts, Jim. 2003. American Basses: A Illustrated History).
Electric guitars
Fender TelecasterTelecaster
Fender JaguarJaguar
Fender Jag-StangJag-Stang
Fender MustangMustang
Electric basses
References
[1] http:/ / www. fender. com/ [2] Fender history: http:/ / www. fender. com/ support/ fender_history. php [3] "Broadcaster Guitar Development" (http:/ / original. britannica. com/ eb/ topic-204192/ Fender-Telecaster). Britannica. 2008. . Retrieved 2008-08-31. [4] http:/ / myfenderchamp. com/ 2009/ 12/ 06/ transition-fender-champ-c-22845/ [5] http:/ / myfenderchamp. com/ 2010/ 02/ 19/ fender-manufacturing-growth/ [6] Day, Paul (1979). The Burns Book. pp Publishing. pp.36.
External links
Fender Musical Instruments (http://www.fender.com/) official website Leo Fender Exhibit (http://www.ci.fullerton.ca.us/depts/museum/exhibits/leo_fender_exhibit/default.asp) Permanent exhibit at the Fullerton Museum on the Fender company history in the city. Fender's channel (http://www.youtube.com/user/fendermusical) on YouTube (http://www.theguitarcollection.org.uk) The Guitar Collection features the following Fender guitars: Coronado 11, Katana and Jag-Stang.
License
Creative Commons Attribution-Share Alike 3.0 Unported //creativecommons.org/licenses/by-sa/3.0/