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    Marketing Mix Quiz

    Uploaded by

    Lhin Rivera
    This document contains a marketing quiz with multiple choice, true/false, classification, and short answer questions. It tests knowledge of key marketing concepts like the marketing mix, product lifecycle stages, the 4 P's of marketing, and different pricing strategies. The quiz contains questions about marketing terminology, identifying examples, and applying marketing strategies in hypothetical business scenarios.

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    © All Rights Reserved
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    Marketing Mix Quiz

    Uploaded by

    Lhin Rivera
    280 views3 pages
    This document contains a marketing quiz with multiple choice, true/false, classification, and short answer questions. It tests knowledge of key marketing concepts like the marketing mix, product lifecycle stages, the 4 P's of marketing, and different pricing strategies. The quiz contains questions about marketing terminology, identifying examples, and applying marketing strategies in hypothetical business scenarios.

    Original Title

    MARKETING MIX QUIZ

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    This document contains a marketing quiz with multiple choice, true/false, classification, and short answer questions. It tests knowledge of key marketing concepts like the marketing mix, product lifecycle stages, the 4 P's of marketing, and different pricing strategies. The quiz contains questions about marketing terminology, identifying examples, and applying marketing strategies in hypothetical business scenarios.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    280 views3 pages

    Marketing Mix Quiz

    Uploaded by

    Lhin Rivera
    This document contains a marketing quiz with multiple choice, true/false, classification, and short answer questions. It tests knowledge of key marketing concepts like the marketing mix, product lifecycle stages, the 4 P's of marketing, and different pricing strategies. The quiz contains questions about marketing terminology, identifying examples, and applying marketing strategies in hypothetical business scenarios.

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    © All Rights Reserved
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    QUIZ

    A. Matching Type. Match Column A with Column B. Write only the letter on
    the answer sheet provided for you.

    Column A Column B
    1. This refers to the mode of conveying the presence a. Packaging
    and attributes of the product to the target consumers
    2. This is simply the location where the products and b. Promotion
    services are sold.
    3. This is the way your products or services appear c. Positioning
    on the outside.
    4. The status or place occupied by a product in the d. Place
    mind of the consumers.
    5. These are the individuals who are directly involved
    e. People
    in the production, manufacturing, marketing and
    f. Price
    sales of the products or services

    B. True or False. Write TRUE if the statement is true otherwise write


    FALSE.

    1. Marketing mix was originally composed of people, price, product and


    place.
    2. Decline stage is the point in time that the product experiences a
    decreased or negative growth in sales.
    3. Advertising aims to influence the target consumers to buy the product or
    avail of the service through giving of incentives to consumers.
    4. Positioning refers to the price of the product in the minds of the
    consumers.
    5. Packaging refers to the process of putting the product in a package or
    container.

    C. Classify the following items as to durables, non-durables and service.


    Write your answers on your paper.
    1. Paper
    2. Washing Machine
    3. Medical Check-up
    4. Massage
    5. Package delivery
    6. Shoes
    7. Pants
    8. Cellphone
    9. Cellphone repair
    10. Sugar

    D. Classify the following items as to direct or indirect distribution or


    placement. Write your answers on your paper.
    1. Milk tea
    2. Television
    3. Burger
    4. Massage
    5. Grocery
    6. Ready-to-wear clothes
    7. Car
    8. Laptop
    9. Food from eatery
    10. Construction materials from hardware

    E. Analyze the situations below and identify the pricing scheme used.
    1. The seller added 20% mark up to the capital price.
    2. The retailer sold the product based on its class.
    3. The retailer sees that the quality of the product is good so he/ she sold
    it at a higher price.
    4. The merchandiser sold the dress at its usual price in the market.
    5. The merchandiser traded the dress 20 pesos lower than its price in the
    market.
    Cost plus Value based Competitive

    F. If you are to hire people for an organization, what are the first 5
    characteristics that you will you consider? Explain your answer.

    G. Mix and Match. Suppose you are an entrepreneur and you have to make
    your own marketing mix. Think of at least 3 marketing mix that you want to
    offer to your customer. Use the following format for your output.

    Product Price Place Promotion


    Example Php 30.00 Marilao Public Personal selling
    Neophrene mask market
    1. Advertising
    2. Publicity
    3. Sales Promotion
    Direct Marketing

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