A Course Syllabus

in
FRANCHISING
(2nd Semester SY: 2023-2024)
Vision Mission

Siquijor State College as the center of excellence in higher and technical- To provide effective and excellent higher and technical-vocational education in the different
vocational education in the Province of Siquijor. areas through instruction, research, extension and production and serve as catalyst and
partner for local, regional, and national growth and development.

College Goals
1. Produce graduates equipped with knowledge, skills, attitudes, habits, and values for self or corporate employment required in business and industries
2. Inculcate work ethics, develop an understanding and appreciation of corporate social responsibility.
3. Enhance capabilities in conducting research, community extension and production activities.
OBJECTIVES of the Bachelor of Science in Business Administration:

The Bachelor of Science in Business Administration Program aims to produce students who:
1. are morally upright, globally competitive, imbued with ideas, aspirations, values, and traditions of Philippine life sufficiently equipped with entrepreneurial and
managerial knowledge and skills for self or corporate employment;
2. have gained understanding and appreciation of corporate social responsibility;
3. are exposed to actual internal and external Business Environment;
4. have work ethics, smooth and sound interpersonal relations with peers, clients and the general public;
5. can design, implement, monitor and evaluate cost effective Business Plans through on and off-the-job training programs; and
6. can conduct research, community extension and production activities of the college.

CBM-05-12; Course Syllabus/6thJanuary2020

 Program Outcomes:

The Bachelor of Science in Business Administration Program aims to produce graduates who: (CMO 17 s. 2017)
6.3.1. Analyze the business environment for Strategic Direction
6.3.2. Prepare Operational Plans
6.3.3. Innovate business ideas based on emerging industry
6.3.4. Manage a strategic business unit for economic sustainability
6.3.5. Conduct business research

Course/Year and Section Intructor’s/ Professor’s Name Christian R. Duran, MBA,LPT

Schedule Monday-Thursday Office Designation/Position NONE
Time Office Hours
Venue Contact Number 09062501736
Semester & School Year 2nd Semester Email Address christianrduran@gmail.com

Course Information
Course Name Franchising Course Code Elect 303

Class Code
Pre-requisite Subject Course Credit 3 units, 3 hours per week
(18 weeks, 54 hours total)
Course Requirements

Total No. of hours: 27 midterm 27 final term = 54 hours

Quizzes
Group Activity

CBM-05-12; Course Syllabus/6thJanuary2020

 Reportorial
Case Analysis
Major Examinations – Midterm and Final Term
Final Output
Grading System

Lecture Rating: Final Rating:

Quizzes/Assignments/Attendance/Project --------------------------- 60% Mid-term Grade------------------------------------------------ 40%
Mid-term and Final term --------------------------- 40% Final term Grade----------------------------------------------- 60%
100% 100%

Course Description

The franchising method of doing business is increasing rapidly worldwide. Many product and service businesses are managed through franchising
networks. Consequently, there is an increasing need among franchise firms for executives with franchising knowledge, and there are increasing
opportunities for people to attain business ownership as franchisees. This course deals with the important aspects of starting, developing, and
managing both franchise networks and franchises within those networks. Specific attention is given to the franchisor-franchisee relationship, and how
both sides contribute to their mutual success. Profit opportunities, legal considerations, and international aspects of franchising are addressed as well.
Course Learning Outcomes CLO Covered

At the end of the course, the students should be able to: 6.3.1
1. Explain the importance of franchising in the Philippine economy. 6.3.1
2. Demonstrate an understanding of the concept of franchising and compare the different types of franchises. 6.3.2
3. Identify opportunities to expand local businesses through franchising. 6.3.3
4. Work out details needed to establish and develop a franchise network. 6.3.4
5. Summarize the most important legal aspects of franchising. 6.3.5

CBM-05-12; Course Syllabus/6thJanuary2020

 6. Identify franchisee opportunities fitting an individual’s particular needs and skills.

Time Content Learning Competencies Formative and Suggested Teaching Learning Activities CLO’s/References
Allotment Summative
Assessment
Week 1-2 Chapter 1 At the end of the course, the student Class Discussion Engage: CLO 1
shall be able to: Introduction to franchising, its definition,
Introduction to 1. Expound a franchise and the Recitation and its importance in the business world.
Franchising parties involved in it Discussion on successful franchising
2. Differentiate the two parties of a Quiz examples.
franchise
3. Give the types of franchises Explain:
4. Define common franchise terms Lecture on the pros and cons of
5. Enumerate the alternatives to franchising. Analyze case studies of
franchising successful and unsuccessful franchises.
6. Present the advantages and Readings on HRD definitions and
disadvantages of owning a significance.
franchise
Elaborate:
Evaluate In groups, research and present
the criteria and process for selecting a
franchise. Discuss key factors in franchise
evaluation

CBM-05-12; Course Syllabus/6thJanuary2020

 Week 3-4 Chapter 2 At the end of the course, the student Class Discussion Engage: CLO 2 & 5
shall be able to: Introduction to franchisor organization
Franchisor 1. Identify legal issues pertaining to Recitation and its significance in the franchising
Management: franchising and the options on industry. Discussion on key franchisor
Organization and when to begin a franchising Assessment Activity: responsibilities.
Administrative Policy business Mini Case Study on:
2. Examine how to investigate ” The Outsider” Explain
franchising options and the Lecture on franchisor policies, including
franchise franchise agreements and operational
3. Generate the criteria for selecting guidelines. Analysis of case studies
a franchise highlighting policy implications.

Elaborate
Brainstorm in groups to develop strategies
for enhancing franchisor management
practices and policies. Present and discuss
proposed strategies.

Evaluate
Quiz on legal issues on franchising

CBM-05-12; Course Syllabus/6thJanuary2020

 Week 5-6 Chapter 3 At the end of the course, the student Class Discussion Engage: CLO 3 & 4
shall be able to: Introduction to various market research
Managing the 1. Familiarize the process on Recitation methods specific to franchising (e.g.,
Franchisor’s Operations operating a franchising business franchise feasibility studies, location
Process Location and 2. Identify the essentials in selecting Role-play exercise analysis).
Site Selection the site for a franchising business
3. Identify the procedure in Case study Explore:
applying for a franchise Group discussion on various market
4. Decide on the most plausible and research methods specific to franchising
suitable location (e.g., franchise feasibility studies, location
analysis).

Explain
Lecture on market entry strategies for
franchisors, including master franchising
and area development. Analyze case
studies on successful market entry
approaches.
Week 7-8 Chapter 4 At the end of the course, the student Class Discussion Engage: CLO 3 & 4
shall be able to: Introduction to the significance of
Franchise Legal 1. Pinpoint the parts of the offering Recitation franchise legal documents, such as the
Documents circular, the contract, the Franchise Disclosure Document (FDD) and
franchise agreement. Quiz franchise agreements. Discussion on their
2. Craft the papers necessary for a role in franchise relationships.
franchise business based on the Case study

CBM-05-12; Course Syllabus/6thJanuary2020

 given parts Explore:
Group discussion on various legal
documents in franchising, including the
FDD, franchise agreement, and operations
manual. Review sample documents.

Explain:
Lecture on the content and purpose of the
FDD. Analyze sections of a sample FDD to
understand its components and
disclosures.

Elaborate:
Conduct negotiation role-plays to simulate
discussions between franchisors and
franchisees regarding legal document
terms.
Week 9 Multiple Choice Exam Multiple Choice Exam Evaluate: Midterm Exam

Week 10-11 Chapter 5 At the end of the course, the student Class Discussion Engage: CLO 5
shall be able to: Introduction to the concept of intellectual
Trademarks, 1. Differentiate trademarks, Recitation property and its significance in business
Copyrights, Patents and copyrights, patents as means of and innovation. Discussion on the
Trade Secrets protecting an intellectual Quiz different types of intellectual property.
(Intellectual Property property.

CBM-05-12; Course Syllabus/6thJanuary2020

 Rights) 2. Recognize the importance of Explore:
trademarks, copyrights, and Group discussion on trademarks, their
patents in a franchise business. definition, and their importance in brand
3. Familiarize the laws that can be recognition and protection. Analysis of
associated to intellectual real-world trademark cases.
property in the Philippines.
Explain:
Lecture on copyrights, their scope, and
their application in creative works. Analyze
sample copyright works and explore public
domain concepts.

Elaborate:
Analyze case studies on trade secrets,
their protection, and their importance in
business strategies. Discuss trade secret
misappropriation.
Week 12-13 Chapter 6 At the end of the course, the student Class Discussion Explore: CLO 4 & 6
shall be able to: Group discussion on the steps involved in
Franchising a Business 1. Identify local businesses that are Recitation selecting a franchise, including market
(Franchisee) open for franchise. research, due diligence, and financial
2. Familiarize the process on how to Quiz analysis
franchise a business in the
province, and/or in the Case study Elaborate:
Philippines. In groups, analyze the financial aspects of
3. Identify the legal documents franchising, including startup costs,

CBM-05-12; Course Syllabus/6thJanuary2020

 necessary for franchising a ongoing fees, and profit projections.
business as mandated by DTI. Discuss financial considerations for
franchisees.

Evaluate:
Brainstorm in groups to develop strategies
for successful franchise ownership.
Present and discuss proposed strategies.
Week 14 Chapter 7 At the end of the course, the student Class Discussion Explain: CLO 3 & 4
shall be able to: Lecture on compensation benefits
Financing your 1. Enhance knowledge in budgeting Recitation
Franchised Business and in the creation of financial Explore:
statements. Quiz Research assignment on employee
2. Identify ways on generating benefits trends - Group discussion on
funds to finance the franchised Case study findings
business in its early years
Evaluate:
Hands-on exercise in designing pay
structures - Peer evaluation and feedback
Week 15-16 Chapter 8 At the end of the course, the student Class Discussion Engage: CLO 6
shall be able to: Introduction to the significance of financial
Managing the 1. Familiarize the nature of the Recitation planning in franchise ownership.
Franchised Business franchised business. Discussion on the financial aspects of
2. Research about the methods of Group presentation franchising.
managing franchised business.
3. Observe how a franchised Explore:

CBM-05-12; Course Syllabus/6thJanuary2020

 business is managed Group discussion on various sources of
financing for franchised businesses,
including personal savings, loans, and
investor partnerships. Analysis of real-
world financing scenarios.

Elaborate:
Brainstorm in groups to develop strategies
for managing franchise finances
effectively, including budgeting, expense
control, and cash flow management.

Evaluate:
Present and discuss proposed strategies.
Week 17 Chapter 9 At the end of the course, the student Class Discussion Engage: CLO 3 AND 4
shall be able to: Introduction to the importance of the
The Franchising 1. Identify benefits that a franchisee Recitation franchisor-franchisee relationship in
Relationship Franchisor can get from the franchisor franchising. Discussion on the roles and
Support Services 2. Analyze the importance of Group presentation responsibilities of both parties.
knowing about franchisor
support services. Explore:
3. Cite instances when franchisor Group discussion on the key elements that
support services are needed contribute to a strong franchisor-
franchisee relationship, including
communication, trust, and mutual
support. Analyze real-world examples.

CBM-05-12; Course Syllabus/6thJanuary2020

 Explain:
Lecture on franchisor support services,
such as training, marketing, and ongoing
assistance. Analyze case studies
highlighting the impact of effective
support services.

Evaluate:
Brainstorm in groups to develop strategies
for building and maintaining a successful
franchising relationship. Present and
discuss proposed strategies.
Week 18 Chapter 10 At the end of the course, the student Class Discussion Engage: CLO 4
shall be able to: Discuss the importance of Corporate
Corporate Social 1. Understand Corporate Social Recitation Social Responsibility in Franchising
Responsibility in Responsibility
Franchising 2. Learn important concepts Quiz
Elaborate:
involving Business Ethics in
Elaborate what makes a company socially
Franchising
responsible

Evaluate:
Evaluate Corporate Responsibility
practices of top franchise businesses

CBM-05-12; Course Syllabus/6thJanuary2020

 Week 19 Multiple Choice Exam Multiple Choice Exam Evaluate: Final Exam

FINAL COURSE OUTPUT

 Search a Franchise Businesses
 Students shall choose one franchise business that is found in the province/cities.
 Research about the essentials of franchising of the company you choose.
 The students shall create a power point presentation containing the nature of the franchise business, and their location.

List of References
E-books:
1. Graefe, et al (2018). Basics Track: Franchisor’s Intellectual Property And How To Protect It. Retrieved from https://www.franchise.org/sites/default/files/BasicsTrack_Franchisor
%27sIP.pdf
2. Selden, A., et al (2008). An Introduction to Franchising – Third Edition. Briggs and Morgan. Retrieved from https://www.holdenlawfirm.com/wp-content/uploads/2009/06/An-
Introduction-to-Franchising.pdf
3. Beshel, Barbara(2001). An Introduction to Franchising. IFA Educational Foundation. Retrieved from https://unstats.un.org/unsd/nationalaccount/workshops/2008/newyork/IG27.PDF
4. Boroian & Callaway (2008). Franchising Your Business- An Owner’s Guide to Franchising as a Grown Option. Francorp, Inc. Retrieved from
https://francorp.com/downloads/FranchisingYourBusiness.pdf

Online References:
https://www.sba.gov/sites/default/files/TRANSCRIPT_Introduction-to-Franchising.pdf
https://www.bizmove.com/starting-business/how-to-start-a-franchise-business.pdf
https://www.franchise.org/sites/default/files/BasicsTrack_Franchisor%27sIP.pdf

Prepared by: Checked by:

CBM-05-12; Course Syllabus/6thJanuary2020

CHRISTIAN R. DURAN, MBA, LPT NESTOR S. ASUNTO,MPM
Instructor 1 BSBA PROGRAM CHAIR

Approved by: Noted by:

JONAH LYNN JUGUILON,DBA MARY ANN M. TEMPROSA, Ph.D,CESE

Dean, CBM Vice-President for Academic Affairs

CBM-05-12; Course Syllabus/6thJanuary2020