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    Analisis SWOT

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    Putri Awalia
    Aqua has a strong brand recognized among the public for its high quality spring water sources located far from residential areas. It has diverse packaging options and a loyal workforce. However, its long distribution channel and use of a wholesaler pricing policy are weaknesses. Growing population and remote areas lacking clean water present opportunities to increase sales. Threats include fake Aqua products, cheaper refill options, increasing material costs, and government regulations.

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    Analisis SWOT

    Uploaded by

    Putri Awalia
    12 views4 pages
    Aqua has a strong brand recognized among the public for its high quality spring water sources located far from residential areas. It has diverse packaging options and a loyal workforce. However, its long distribution channel and use of a wholesaler pricing policy are weaknesses. Growing population and remote areas lacking clean water present opportunities to increase sales. Threats include fake Aqua products, cheaper refill options, increasing material costs, and government regulations.

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    Aqua has a strong brand recognized among the public for its high quality spring water sources located far from residential areas. It has diverse packaging options and a loyal workforce. However, its long distribution channel and use of a wholesaler pricing policy are weaknesses. Growing population and remote areas lacking clean water present opportunities to increase sales. Threats include fake Aqua products, cheaper refill options, increasing material costs, and government regulations.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    12 views4 pages

    Analisis SWOT

    Uploaded by

    Putri Awalia
    Aqua has a strong brand recognized among the public for its high quality spring water sources located far from residential areas. It has diverse packaging options and a loyal workforce. However, its long distribution channel and use of a wholesaler pricing policy are weaknesses. Growing population and remote areas lacking clean water present opportunities to increase sales. Threats include fake Aqua products, cheaper refill options, increasing material costs, and government regulations.

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    English Task 2

    Aqua SWOT Analysis

    Supporting Lecturer :
    Budi Eko Pranoto, S.S., M.Hum.

    Name: Rizqi Mustaqim


    NMP: 20411107
    Class: Management 20 B

    Faculty of Economics & Business


    Universitas Teknokrat Indonesia
    Strength
    Aqua already has a very strong brand among the public, even though it is generally
    used as a metaphor for mentioning a beverage packaging even though it is not
    branded Aqua.
    The quality of the springs is always maintained. The location of the Aqua springs
    is far from residential areas. This factor is important to prevent seepage of
    residential waste around the springs. The purity of Aqua water sources, is
    maintained and protected to prevent seepage of ground water or rainwater.
    With these quality maintenance efforts, Aqua gets a very good image among the
    public. This good image makes people choose Aqua as a basic need for drinking
    water. This causes Aqua to be the first bottled drinking water with a very high
    income.
    Ease of marketing products because in addition to the community for quality that is
    always maintained, people can find Aqua agents everywhere because of the large
    number of them.
    Aqua packaging is increasingly diverse (from glass packaging, small bottles,
    medium to gallons).
    Aqua is very much supported by its employees who have high loyalty and
    dedication as well as broad and deep knowledge, both in their respective fields and
    in general.
    To be the pioneer of plastic packaging in the world so that it is now an industry
    standard. Aqua also pioneered the song from PVC to PET. and Aqua also
    pioneered the concept of full integrated manufacturing, which allows the integrated
    production of drinking water and bottles, starting from the plastic seed level.

    Weakness
    The price of Aqua products is determined by a price policy called the wholesaler
    price policy. These include geographical price quotation and price adjusted to
    buyers position.
    The distribution channel is too long, where the products from Aqua are distributed
    to distributors, then distributed to retailers and finally reach the hands of
    consumers.
    In withdrawing employees, Aqua still uses the spoil system because the company
    was originally a family company.

    Opportunity
    The population that continues to increase significantly is a very big opportunity.
    An increase in population means an increase in the number of people who need
    drinking water. So, consumer demand for the resulting product can increase. So the
    company can increase its sales production.
    Aqua products are intended for all circles. Starting from children, adults, to the
    elderly. Starting from officials to the people can. Starting from the rich, middle or
    poor. This can be said because water is needed by all humans.
    Many remote areas have difficulty getting clean water, especially for drinking.
    Aqua uses all media to promote her advertisements. Such as through simple
    brochures, sports events, TV, radio, newspapers, magazines, and the internet.
    The rapid development of technology encourages the progress of the business
    world. Companies that have advantages in terms of technology can certainly
    support the state of the resulting production, starting from the effectiveness and
    efficiency of the production process that can be produced.

    Treatment
    There are fake products on the market that use the Aqua label.
    The emergence of various brands of mineral water in new bottles.
    Nowadays, many refill drinking water depots have sprung up in densely populated
    areas where the prices offered are much cheaper than Aqua.
    There is an increase in raw materials for packaging, such as plastic for labels and
    materials for making gallons.
    The government gives regulations to every AMDK company not to exploit water at
    will.
    Expensive advertising costs.
    The unstable exchange rate of the rupiah against foreign currencies.

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