Institute of Rural Management Anand (IRMA)

Programme PGDM-RM
Batch 43rd (2022-2024)
Academic Year 2023-24
Course Level Post-Graduate
Course Code SCM
Area Production Operations Management & QT
Term IV
Title of the Course Supply Chain Management
Credits 1.5
Number of Section(s) 02
Type Elective
Prerequisites Operations Management
Course Instructor Prof. Ruchi Mishra , Prof. Janak Suthar
Email ID ruchimishra@irma.ac.in, janaksuthar@irma.ac.in
Contact Number 9819807562, 8503906848

Functional Skill: Apply functional skills from different streams of management like
PO1 Human Resource Management, Financial Management along with soft skills like
written and oral communication, and self-leadership.
Analytical skills: Apply Skills of innovative and ‘out of box’ thinking, conceptualize
PO2 from field experiences, skills of operational efficiency, and skills of strategic thinking
while managing enterprises meant for rural communities.
Entrepreneurial thinking: demonstrate development stewardship and environment
PO3
stewardship while managing working for rural communities.
Value and Ethics: apply ethical principles and commit to norms and responsibilities of
PO4
community development work.

Course Description:
All businesses exist to produce goods and services for customers. No business can do so entirely
on its own. Normally, it is a network of organizations and players who together coordinate to
meet the needs of customers. This process invariably entails flow of goods, services, and
information, not to mention cash, across several organizations. Supply chain management deals
with the design, execution, and management of supply chains that are the backbone of any
customer-centric business activity. Today’s supply chains face several complex issues. With
globalization, supply bases tend to get concentrated at geographies that are most competitive for

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the purpose. Markets are spread across the globe. Different markets have different nuances of
requirements. Products have proliferated, and their lives have shrunk. Due to intense
competition demand for a specific product has become increasingly uncertain. The bargaining
power of customers has increased almost to the level where they dictate terms. And while these
challenges become stiffer with time, the need to better design and manage supply chains has
never been felt more before.

This is an elective course. It will span the spectrum of business imperatives and functions,
starting with the question of strategic direction and fit with organizational goals, to strategic
decisions such as capacity and location of facilities, to operational issues as managing
inventories, warehousing, and transportation, to inter-firm relationship and coordination.

Course Objectives:

The course aims to:

- To understand the primary goal of supply chains, the key drivers of supply chain
performance, and the metrics that can be used to measure such performance
- To understand the tradeoffs amongst different objectives of the supply chain and how to
optimize supply chain performance within multiple constraints. In the process, we will
learn about a few analytical tools and frameworks.
- To understand the complexity of inter-firm coordination and look at some systems of
enhanced alignment amongst supply chain partners.
- To understand how technology is bringing in newer dimensions and variables to the
game of logistics and supply chains and the implications these developments have for
future supply chains.

Alignment of the Course Objectives with the Programme

Course objective of Supply Chain Management aligns with the following program objectives:

PO1. Functional Skill: Apply functional skills from different streams of management like
Human Resource Management, Financial Management along with soft skills like written
and oral communication, and self-leadership.
PO2. Analytical skills: Apply Skills of innovative and ‘out of box’ thinking, conceptualize from
field experiences, skills of operational efficiency, and skills of strategic thinking while
managing enterprises meant for rural communities.

Course Outcome:

Upon completion (successfully) of this course, participants will be able to:

CO1. Understand key contemporary debates and conceptual frameworks for SCM in
business and development.

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 CO2. Provide knowledge and the skill to conceptualize, plan, develop and analyse SCM
models, identify infrastructure and related policies, project(s) and initiatives.
CO3. Assess how some globally successful firms have used their supply chains as a primary
competitive force to become market leaders. The core competence of these firms is
their unique design and management of their supply chains

Pedagogy / Teaching Methodology:

The study material includes articles, book chapters, case studies and working papers. The
pedagogy consists of lectures, participatory discussions, group assignments, and case
discussion.

Evaluation:
Component Learning Objective/s *Weightage % Programme
Outcomes
(Pos)
Class Participation
Quiz To access student level based on 30 PO1
learning concepts of course
Individual
Assignment
Group Assignment Enhancement of decision-making skills 30 PO1, PO2
and / or and way of looking at real life problems
presentations by solving it
Take Home
Assignment
Research Article
Review/Discussion
Any Other
Component
End Term To access the student’s learning and to 40 PO1, PO2
make better-informed decision for
management
TOTAL 100
*No single component should have a weightage of more than 50 percent of evaluation in a 1.5-
credit course and more than 35 percent in a 3-credit course.

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 Details/Instructions for Evaluation: <Write Nil, If None, Do Not Delete>
A combination of exams, quizzes, and assignments/projects will be used to evaluate the learning
outcomes of the course. The weightage for each component is as given above.

TEXTBOOKS: <write NIL, if none, do not delete>

• Sunil Chopra and Dharam Vir Kalra (2018), Supply Chain Management: Strategy,
Planning, and Operation, 7th Edition, Pearson Education Limited.

ADDITIONAL BOOKS / READINGS: <write NIL, if none, do not delete>

• Roberta S. Russell and Bernard W. Taylor (2016), Operations and Supply Chain
Management, 8th Edition, John Wiley and Sons.
• William J. Stevenson (2017), Operations Management, 12th Edition, McGraw Hill.

SCHEDULE OF SESSIONS:

Session No Details Course Programme

Outcomes Outcomes
(Cos) (Pos)

Session No. 1 Title of the Session: Introduction to Supply CO1 PO1

Chain Management (SCM), Efficient versus
responsive supply chains
Objectives: To understanding SC and
achieving strategic fit
Readings:
• Chapter 1 & 2 from
Textbook
• Global Supply Chains in a
Post-Pandemic World
• From Superstorms to
Factory Fires: Managing
Unpredictable Supply-Chain
Disruptions
Cases: Li & Fung (Trading) Ltd.
Session No. 2 Title of the Session: Drivers of supply CO2, CO3 PO1
chain performance and their linkages with
supply chain performance

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 Objectives: Conceptualize the SC drivers
and its matric
Readings:
• Chapter 3 from Textbook
• What is the Right Supply
Chain for your product?
(1997)
• Don't Let Your Supply
Chain Control Your
Business
Cases: Amalsad cooperative process
innovation
Session No. 3 Title of the Session: Designing CO2 PO1
Distribution Network and application to
Omnichannel Retailing
Objectives: To learn about the designing
distribution network in supply chain
Readings: Chapter 4 from Textbook
Cases: Walmart China - Supply Chain
Transformation
Session No. 4-5 Title of the Session: Supply Chain CO2,CO3 PO1, PO2
Network Design
Objectives: To evaluating optimization
models for network design decisions
Readings:
• Chapter 5 from Textbook
Cases: N. A

Session No. 6 Title of the Session: Sourcing Décisions CO1,CO2 PO1, PO2
Objectives: To understand sourcing
decisions through identify factors and
dimensions of supplier performance, and
design tailored supplier portfolio
Readings:
• Chapter 15 from textbook
• Purchasing and Supply
Scheduling Decision
Session No. 7 Title of the Session: The Bullwhip Effect CO1,CO2 PO1
and Supply Chain Alignment
Objectives: To understand coordination in
a supply chain
Readings:

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 • Chapter 10 from textbook
• The Bullwhip Effect in
Supply Chains
Cases:
Session No. 8 Title of the Session: Transportation CO2 PO1, PO2
management
Objectives: To learn about transportation
modes and network structure in a SC
Readings:
• Chapter 14 from textbook
Cases:
Session No. 9 Title of the Session: Sustainability in CO3 PO1
Supply Chain
Objectives: To understand the role of
sustainability in context of CSR, and SC
drivers
Readings:
• Chapter17 from Textbook
• Triple-A Supply Chain
(HBR OnPoint Enhanced
Edition)
Cases: Sobey's Inc: A Strategic Approach to
Sustainable Seafood Supply
Session No. 10 Title of the Session: Class Présentations CO1,CO2,CO3 PO1, PO2
Objectives:- To understand participants’
ability to apply supply chain management
related knowledge in a real-world
environment.
Readings:- N.A
Cases:- N.A.

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