1531486444wpdm DCF Dallas Data Center Market
1531486444wpdm DCF Dallas Data Center Market
1531486444wpdm DCF Dallas Data Center Market
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Introduction
This report was prepared by Data Center Frontier, in conjunction with datacenterHawk.
http://datacenterfrontier.com http://www.datacenterhawk.com
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Contents
Introduction................................................ 2 CyrusOne ................................................10
About Data Center Frontier............................ 2 Cyxtera...................................................10
About datacenterHawk................................. 2 DataBank ................................................11
Market Overview & Analysis .............................. 3 Digital Realty ...........................................11
What’s Hot About Dallas?............................... 4 EdgeCore ................................................12
Background & History................................... 4 Equinix ...................................................12
Trends in Demand.......................................... 5 Evocative ................................................13
Demand Characteristics................................. 5 Flexential ...............................................13
Trends in Supply............................................ 6 H5 COLO .................................................13
Downtown Dallas......................................... 6 IBM SoftLayer ...........................................13
Northern Suburbs ....................................... 6 iland ......................................................14
Other Projects in the Northern Suburbs.............. 7 INAP ......................................................14
Fort Worth ............................................... 7 QTS Data Centers.......................................14
Business Environment..................................... 8 RagingWire ..............................................15
Connectivity.............................................. 8 Skybox Datacenters ....................................15
Power...................................................... 8 Stream Data Centers ..................................15
Disaster Risk.............................................. 8 Sungard Availability Services .........................16
Economic Development and Incentives............... 9 T5 Data Centers ........................................16
Overview of Major Providers............................. 9 TierPoint .................................................16
Aligned Energy ........................................... 9 zColo .....................................................16
Ascent Data Centers .................................... 9 Customer Search Trends.................................17
Carrier-1 .................................................. 9 About Our Sponsor.........................................18
Cologix ...................................................10 Methodology...............................................19
Compass Data Centers .................................10 Methodology Example..................................19
Dallas is notable for the diversity of its data center A key question is whether Dallas will emerge as
ecosystem, with strong demand for retail colocation, a leading market for hyperscale data centers, the
wholesale data center space, powered shell and huge facilities that house the IT operations of
build-to-suit projects. The market is boosted by the largest cloud platforms, social networks and
its location in the center of the country, and sees Internet companies. Demand in Dallas-Fort Worth
demand for space from multiple business verticals, has historically been driven by enterprise customers
including hosting and cloud players as well as and service providers, rather than the huge leases
enterprise customers in finance and energy. Dallas by cloud providers that have boosted activity in other
also benefits from the fact that the state of Texas major markets, particularly Northern Virginia.
operates its own power grid, isolating it from power
Will Dallas begin winning hyperscale projects?
outages from other regional interconnection markets.
This is a matter of debate among industry veterans
The Dallas area is home to 2.99 million square feet with experience in the Dallas market, with some
(SF) of commissioned data center space, representing anticipating that larger hyperscale requirements are
334 megawatts (MW) of commissioned power, coming, while others believe that these expectations
according to market research from datacenterHawk. are premature. The answer to the “hyperscale
That makes Dallas the third-largest market for data question” will be a key factor in the data center
center capacity in the U.S., trailing only Northern absorption rate in Dallas, and the pace of growth
Virginia and Silicon Valley, and just ahead of Chicago. going forward.
In square footage, Dallas is the second-largest
The region’s data center capacity is spread across
market, slightly ahead of Silicon Valley. Demand for
several sub-markets, including major carrier hotels
space is fairly strong, as reflected in the vacancy rate
in downtown Dallas, a nexus of wholesale data centers
of 15.0 percent in the region.
in the “Telecom Corridor” in Richardson and northern
Dallas is currently the focus of a data center building suburbs. The current hot spot for new development is
boom, with most of the industry’s major wholesale Garland, where city-owned power and the availability
data center providers adding capacity and creating of land is creating a growing cluster of wholesale
multi-building campuses for future growth. There data center providers. To the West, there is a growing
was 50 MW of available power capacity at the cluster in Fort Worth featuring a Facebook data
close of 1Q of 2018, with an additional 11 MW under center campus and a huge new project led by
construction. In addition, there is a whopping T5 Data Centers.
570 MW of additional capacity in the planning stages,
indicating a strong expectation of growth.
Over the past two years, the Dallas market has location, affordable real estate prices, and good
emerged as a focus of significant investment by tax incentives. The Dallas area in particular has a
leading players in the data center industry. This diversified labor force, with strong growth recently
includes new ownership and strategic focus impacting from the technology and services industries.
major carrier hotels in downtown Dallas, the entry
In the first quarter of 2018, the DFW market saw job
of new players in Dallas suburbs, and significant
growth of 3.7%, slightly ahead of the pace of job
expansions by existing providers.
growth across the rest of the state (3.5%) and the
United States overall (2.3%), according to data from
the Federal Reserve Bank of Dallas. In addition, the
What’s Hot About Dallas? Dallas market’s unemployment rate is currently 3.6%
and has been steadily declining since 2009.
The Dallas/Fort Worth (DFW) data center
market has grown steadily over the past BACKGROUND & HISTORY
five years. Demand in this market often The early growth of DFW’s data center market was
originates from companies with a large focused in downtown Dallas. Because the central
presence in the area. However, many business district is rich in telecommunication
companies outside the area find the Dallas infrastructure, several large office buildings were
market appealing, and service providers retrofit for data center use, most prominently the
report a growing percentage of requirements Infomart Dallas, 2323 Bryan Street and the former
from outside the region. Dallas is emerging Federal Reserve Building. These buildings typically
as a data center destination due to five attract smaller colocation customers, along with
key attributes: telecommunications companies.
1. Favorable Business Environment
DFW is home to over 100,000 businesses,
with an economy that expanded 5.7% last Most colocation providers in the DFW
year (the seventh best in the United States). market are choosing to construct new
2. Competitive Colocation/Cloud Ecosystem facilities instead of retrofitting existing
A large number of qualified operators buildings worthy of conversion.
deliver facilities, services, and expertise
to the many companies in the region who
outsource their information technology (IT) As the colocation market grew significantly in
infrastructure. 2009 and 2010, these companies expanded beyond
3. Reasonable Power Cost downtown. An obvious expansion route was the
Compared to other primary data center northern suburbs of Dallas, which boomed during the
markets, electricity in the DFW area is 1990s when the “Telecom Corridor” attracted dozens
relatively inexpensive. of leading companies in the telecom, software and
4. R
obust Infrastructure semiconductor sectors. This area was hit hard during
The region’s electrical and the dot-bust of 2001 to 2003, but has seen a new
telecommunications infrastructure is both round of growth as Dallas has emerged as a hotbed
dense and diverse. for hosting and colocation.
5. Tax Abatement Incentives Cities like Richardson, Plano, Carrollton, Allen
The State of Texas passed legislation in 2013 and Garland benefited from the growth by offering
to grant tax breaks for large colocation and sites and buildings with expansion opportunities.
enterprise users. In addition, most colocation providers in the DFW
market are choosing to construct new facilities
instead of retrofitting existing buildings worthy
Over the last three years, Dallas/Fort Worth of conversion.
has drawn large corporate relocations. Most
companies go to Texas due to the state’s central
Trends in Demand
The Dallas data center market experienced about statistics from the US Census Bureau, companies
5 MW of absorption in the first quarter of 2018. We operating in DFW’s three largest counties accounted
anticipate this number will be larger in 2018 on a for 21.6% of all employers in Texas.
quarterly basis, as several transactions are pending
The area is home to the corporate headquarters of
that could take some of the existing commissioned
eighteen Fortune 500 companies including Exxon
power off the market.
Mobil, JC Penney, AT&T, Texas Instruments, and
From a demand perspective, Dallas averages others. A portion of the data center activity in DFW
approximately 20 MW of net new growth per year. has come from companies upgrading aged data center
The first quarter results have kept pace, positioning infrastructure within an owned facility. Instead of
the market for growth should these larger deals reinvesting in the existing operation, many of those
materialize. companies have chosen to house their infrastructure
with colocation providers, fueling demand. This trend
One of the primary factors driving Dallas absorption
is pervasive across all major markets.
is the healthy economy and the growing list of large
businesses, which generates data center demand. Enterprises that have data centers in primary coastal
Smaller cloud requirements have also picked Dallas markets such as Northern California or New York City
over the past 12 months because of the competitive view Dallas as a logical location in the center of the
provider market and favorable economic situation, United States. In addition, the steady colocation
a key segment of the growing out-of-market demand. supply delivered over the past few years puts DFW
in a position to compete for large, national projects.
Larger colocation providers completed record
A significant amount of growth in the transaction sizes in Dallas over the past few years,
region can be directly tied to local business including deals as large as 10 MW of critical load.
growth. According to statistics from the The DFW market has been the beneficiary from the
US Census Bureau, companies operating growth of cloud computing as well. Cloud providers
in DFW’s three largest counties accounted like IBM Softlayer, Rackspace, and Verizon Terremark
(now Equinix) have placed their infrastructure with
for 21.6% of all employers in Texas.
larger colocation providers. For instance, at Digital
Realty’s 68-acre Richardson campus, more than
DEMAND CHARACTERISTICS 20 MW of the delivered 35 MW are apportioned to
growing cloud providers. It’s anticipated this trend
The Dallas market is distinctive for its versatility.
will continue, as data center users further embrace
While many regional clusters are driven by one or
cloud computing and cloud providers rely on larger
two key business verticals, data center demand in
colocation providers for infrastructure support.
Dallas is fed by a broad range of industries, and a
blend of global and local customers. The arrival of a massive Facebook data center in
Fort Worth suggests the region is ripe for larger
Dallas benefits from its location, which is attractive
requirements, as hyperscalers often create clusters
to companies seeking data center space in the
of cloud campuses in regions with favorable
center of the U.S. to maintain good latency to all
economics. Several providers have landed 2 MW
areas of the country. The state of Texas also has
to 4 MW deals with cloud platforms.
an independent energy grid (ERCOT), which was
attractive to companies seeking disaster recovery One reason that Dallas has been slow to emerge
capabilities, especially in the wake of the 2003 East as a hyperscale market is the early decision by
Coast blackout, which was exacerbated by outages Microsoft to focus its central cloud region in San
that rippled across interconnected grids in the Antonio, rather than Dallas. Microsoft has deployed
Northeast. a company-built data center in San Antonio, and
also reportedly signed several large wholesale deals
A significant amount of growth in the region can be
at CyrusOne facilities in San Antonio.
directly tied to local business growth. According to
Trends in Supply
The data center development activity in the Dallas Equinix with control of the real estate supporting
region suggests growing confidence in the future their growth (something they previously did not
growth of demand in the Greater Dallas market. have), as well as the ability to expand with a new
As we noted in our overview, datacenterHawk building next to the current facility.
is tracking 570 MW of additional capacity in the
Expansion plans were developed by Infomart’s
planning stages in the Dallas market. Only Northern
previous ownership, but Equinix has the capability
Virginia (900 MW) has more capacity in the planning
to deploy capital more aggressively to capture
stages, while about 500 MW of capacity is being
growth opportunities. This brings a new dynamic
planned in Greater Phoenix.
to the Downtown market, where the other leading
It’s important to note that the majority of the active players are the Digital Realty carrier hotel at 2323
developers in Dallas are experienced operators who Bryan Street (also known as the Univision Tower), and
know the market and have experience with phased the DataBank building, the former Federal Reserve
construction projects that manage capital (and risk) Bank site at 400 South Akard. Digital Realty owns the
as they bring new capacity to market. building, where the primary tenant is Digital Bridge,
which acquired DataBank (the service provider)
This is clearly seen in the wave of wholesale
in 2016. DataBank has focused its expansion efforts
campuses that are either underway or in the planning
on the Dallas suburbs.
stages in the northern suburbs of Dallas. RagingWire,
Digital Realty, CyrusOne, EdgeCore, Compass,
NORTHERN SUBURBS
Stream and Skybox all have multi-building campuses
underway. Meanwhile, T5 and IPI are planning a There is a building boom going on in the suburbs,
400 MW project in Fort Worth. led by large REITs specializing in data center
development. These companies have acquired
The region’s data center capacity is spread across
large buildings, campuses and parcels of land,
several sub-markets, including major carrier hotels
providing them with plenty of runway to expand
in downtown Dallas, a nexus of wholesale data
over time through phased construction. This
centers in the “Telecom Corridor” in Richardson,
approach allows them to add capacity to keep
Plano, Garland and Allen. These northern suburbs are
pace with market demand, limiting the scope of
emerging as key to the region’s data center supply,
speculative development.
offering more land for the multi-building campuses
that developers covet. There’s an intriguing new player in town in EdgeCore,
a new wholesale provider led by former CoreSite CEO
Here’s a look at how the supply in the DFW Metroplex
Tom Ray, and backed by GIC, the sovereign wealth
breaks down.
fund for the government of Singapore.
DOWNTOWN DALLAS EdgeCore is preparing to build on a 33-acre site
in the east end of Richardson, in close proximity
The value of data center property in Downtown Dallas
to the RagingWire and Digital Realty campuses
was clearly established with Equinix’s $800 million
in Garland. The EdgeCore campus is designed
purchase of the Infomart building (1.6M SF), the
to accommodate five buildings and an on-site
premier carrier hotel and data hub. Equinix made the
substation. Each facility will include two main data
acquisition at approximately $500/SF. For comparison
halls, totaling approximately 180,000 SF and 32 MW
purposes, GI Partners purchased the One Wilshire
of commissioned power operating at a PUE of 1.25
building for $659 per square foot in 2013.
or better.
The Infomart deal represents not only Equinix’
New players with big plans can sometimes be
largest footprint in the region but the primary
disruptive to a market, creating the potential for
interconnectivity hub for the Southwest. The
oversupply or pricing wars. Ray’s experience at
Infomart houses multiple data center operators
CoreSite offers some reassuring history that the
with retail colocation environments, as well as
EdgeCore team understands these market dynamics.
several large office tenants. The purchase provides
OTHER PROJECTS IN THE NORTHERN the ability to add as many as three additional
SUBURBS buildings on the property.
▶▶ Digital Realty continues to build out its 70-acre ▶▶ Compass Datacenters has completed the first
Digital Dallas campus in Richardson, with eight data center on its campus in Allen, with capacity
buildings completed and more on the way. Much for several more. The facility is occupied by
of the space at Data Center Park-Dallas has been Tierpoint.
leased by cloud computing service providers. In Plano, Aligned Data Centers is continuing to fill
The newest phase is a multi-story 340,000 the first phase of a planned 30-megawatt facility,
square foot structure that will use at least while Skybox Data Centers has completed the first
24 of Digital’s turn-key data center halls (known building on its Legacy One campus. Equinix opened
as “pods”). Digital Realty has also procured its DA7 colocation facility in March, and Ascent just
land in Garland for a $1 billion, 150 MW campus announced a new wholesale data center.
featuring three 50 MW data centers.
It’s anticipated that pricing will remain aggressive in
▶▶ CyrusOne purchased land in Allen in 2Q 2017
the DFW market given the amount of supply and new
with grand plans - the campus can hold
companies that are entering the market.
three buildings and provide up to 99 MW of
commissioned power. The site provides CyrusOne FORT WORTH
with development runway, and the realistic
ability to serve both enterprise and hyperscale Fort Worth is about 30 miles West of Downtown
customer requirements. The first 79,000 SF of Dallas, and has emerged as a sub-market to watch
commissioned space and 6 MW of commissioned in the wake of Facebook’s decision to build a data
power is set to go live in 2Q 2018. CyrusOne is center campus in the Alliance Gateway business
also leasing at the final phase of its huge facility park. Facebook announced its plans in 2015, and has
in Carrollton. gradually expanded its ambitions. The company now
plans five data center buildings, which will make Fort
▶▶ RagingWire Data Centers has completed the first
Worth one of its largest U.S. data center campus.
of five interconnected data centers (a 230,000
SF facility called the TX1 Data Center, designed As often happens, other data center projects have
for large scale deployments) that it has planned followed. In early 2017, QTS Data Centers announced
for its new 42-acre Garland campus. Each data the acquisition of a Health Care Service Corporation
center will offer 16 MW of capacity, for a total data center immediately north of the Facebook
of 80 MW across 1 million SF. RagingWire is campus through a sale-leaseback. The QTS property
owned by NTT, which has the financial strength, has space to construct another 300,000 SF and 60 MW
and the credit rating, to play at scale. of data center space on the 53-acre property.
▶▶ Stream Data Centers has acquired 23 acres in In October 2017, T5 Data Centers announced plans
Garland for a new campus that will support for a 400-megawatt project distributed across parcels
400,000 square feet of space, commencing of land north of the Facebook site. T5@Alliance is
with a 140,000 SF first phase. being created by T5 and IPI Data Center Partners,
▶▶ DataBank recently delivered the first data hall an investment fund backed by the deep pockets of
in their Plano Legacy facility, which adds 1.5 MW Silicon Valley wealth management firm Iconiq and
of commissioned power to the available market. Iron Point Partners. The project will occupy at least
DataBank purchased the facility from Stream 350 acres within the AllianceTexas business park
in 2Q 2017, and is now marketing the site. The operated by Hillwood and the Perot family.
facility will support 9 MW when fully delivered.
The availability of renewable energy options is
▶▶ QTS Data Centers also has plenty of room to crucial to the DFW region’s aspirations to emerge as
grow in the DFW market. The QTS Dallas facility a player in hyperscale deals. Facebook’s Fort Worth
in Las Colinas is a 700,000 square foot former data center campus is supported by 200 MW of wind
semiconductor fab, with an 8 MW installation power generated in Clay County.
by a large cloud provider. The company has
Business Environment
Demand in the DFW market often originates
from companies with a large presence in the
area. However, many companies outside the
area evaluating the DFW market find it appealing.
Data center users find the Dallas/Fort Worth
market attractive for a variety of factors.
Here’s an overview:
CONNECTIVITY
Multiple carriers’ fiber networks blanket the
DFW Metroplex connected to a robust last-mile
infrastructure. Alpheus (a regional fiber provider
based in Texas), CenturyLink, Cogent, EarthLink,
FiberLight (another regional player based in Atlanta, The State of Texas introduced competitive electric
GA), Level 3, Sprint, Verizon, Windstream, and XO markets in 2002, creating a system where electric
all serve the Metroplex. Long-haul fiber from multiple generation and supply is a retail business competing
carriers connect the urban centers of both Ft. Worth for customers while the transmission — often the
and Dallas. Telecom giant AT&T relocated their world incumbent owners of power lines — remains heavily
headquarters to downtown Dallas in 2008 and the regulated. The confluence of a competitive market,
company’s long-haul fiber is prevalent in DFW. AT&T the abundance of in-state power sources (notably
fiber runs through the Alliance Airport area (home to natural gas), and a standalone power grid have driven
the new Facebook data center) south to downtown power costs in the Dallas/Fort Worth market down
Fort Worth, then west to downtown Dallas, and over the past few years. This low-cost power makes
winds up into the northern suburbs of Carrollton and DFW more competitive, attracting both regional and
Lewisville - an area with several large colocation national transactions.
data centers. To the east in Dallas’ northern suburbs On the renewable energy front, Texas has a
of Richardson and Plano, enterprise-grade fiber growing supply of wind energy, which accounted
infrastructure attracted the majority of DFW’s new for 18 percent of the electricity generated in Texas
data center construction in the past five years. during 2017, up from 10 percent in 2015. The
availability of renewable energy options is crucial
POWER to the DFW region’s aspirations to emerge as a player
Texas is unique in that it is decoupled from the in hyperscale deals.
interconnected power grids serving the eastern Due to its intermittent nature, wind energy can be
and western United States. Among the contiguous challenging to integrate into power grids. Texas has
48 states, Texas is the only one that has a standalone some advantages on this front, as it has an abundant
electric grid entirely within the state. This supply of natural gas plants, which can adjust their
means that with few exceptions, Texas produces power output more quickly than coal-fired plants.
the electricity consumed within its borders and
therefore is not subject to the Federal Power Act, DISASTER RISK
a Depression-era law where the Federal Power
Despite being relatively free of natural disasters,
Commission oversees all interstate electricity sales.
new entrants to the Dallas/Fort Worth market can
The Electric Reliability Council of Texas (ERCOT),
sometimes worry about tornado risk. In addition,
a nonprofit corporation governed by a board of
small earthquakes that have rattled the market
directors and subject to oversight by the Public
recently have raised safety concerns. Data center
Utility Commission of Texas and the Texas Legislature,
providers in DFW know to address these concerns
is responsible for managing 90% of the electricity in
by designing facilities that meet building codes and
the state of Texas.
withstand seasonal bouts of high-powered winds.
RAGINGWIRE
Founded in 2000, RagingWire Data Centers was one
of the early entrants in data center colocation and
has earned a reputation for building and operating
mission critical data centers. The company currently
operates over 1.5 million SF of data center space
with 113 MW of power at its campuses in Ashburn,
Virginia; Dallas, Texas; and Sacramento, California.
Over the last three years, RagingWire has doubled
its capacity as its new wholesale designs have
garnered significant market acceptance. The
company is actively building across its data center
campuses and planning for growth in the top US data
center markets. has partnered with T5 Data Centers Facilities
Management, who provides facilities support and
The majority of RagingWire was acquired in 1Q 2014 operations management for their Houston facility.
by NTT Communications in an effort to expand their Skybox will continue to grow in other markets.
North America footprint. In 1Q 2018, NTT acquired
the remaining portion of RagingWire to achieve Skybox has completed a 14.4 MW, 150,000 SF
100% ownership. RagingWire remains a separate legal powered shell in the Plano market, which Skybox
entity with the financial backing of one of the largest chose due to the amount of corporate growth seen
companies in the world and a global portfolio of in the city and its surrounding suburbs.
140 data center in 20 countries.
STREAM DATA CENTERS
Stream Data Centers is a Dallas, TX-based data
Over the last three years, RagingWire has
center provider specializing in developing secure,
doubled its capacity as its new wholesale enterprise-grade facilities marketed to Fortune 500
designs have garnered significant market companies. Since its inception in 1999, Stream has
acceptance. acquired and developed more than 1.5 million square
feet of data center space, representing over 156
MW of power. Stream builds its data centers in three
RagingWire is currently developing a large campus in standard configurations. The private configurations
Garland, TX that can hold five buildings, one million are purpose-built facilities for either multi-tenant
SF, and 80 MW, on a 42-acre tract. In 2017 RagingWire or single-tenant data centers. The ready-to-fit
opened the 230,000 SF, 16 MW TX1 Data Center, with configurations are often large powered shell-style
customizable 1 MW, 2MW and 5 MW vaults available centers, and the build-to-suit configurations are
for lease. Power is supplied by Garland’s municipal customizable to meet the needs of the customer.
power company at the city’s cost (approximately
$.04 to $.05 per kW hour). In 1Q 2015, Stream sold its facility in Richardson to
TD Ameritrade. The facility, in close proximity to a
In 3Q 2017, RagingWire executed a 2 MW lease in Bank of America data center, is 73,320 SF.
the first hall at their TX1 facility. RagingWire also
announced its new Cloud Connect service, which In 1Q 2016, Stream announced the development of
gives users a direct, private connection to their a 210,000 SF powered shell building in the Legacy
cloud infrastructure. area of Plano. The company purchased 16 acres and
will develop the building to LEED Silver Certification.
SKYBOX DATACENTERS Stream previously developed a powered shell building
in Legacy that was purchased by a large enterprise
Skybox Data Centers is a data center development user in 2016.
company located in Dallas, TX. Founded in 2013,
the company is delivering data centers designed In 1Q 2017, Stream broke ground on the Legacy data
for enterprise users, specifically those with high center. In 2Q 2017, Stream announced the sale of the
performance computing requirements. The firm Legacy facility to DataBank. The data center will be
DataBank’s third facility in Dallas.
The Search Market Graph displays the percentage Dallas is searched by colocation, cloud or site on a quarterly
basis; The search is performed by datacenterHawk registered and unregistered users.
The Market Solutions Graph displays the type of data centers (colocation, cloud or site) searched by percentage
in Dallas on a quarterly basis; The search is performed by datacenterHawk registered and unregistered users.
RagingWire’s Dallas TX1 Data Center, which was a finalist for the “World’s Most Beautiful Data
Center” award in an international contest.
Methodology
datacenterHawk continuously monitors data center construction. Data Center Provider A leases one of
development and activity in 35 regional North the three data halls (1,200 kW/10,000 SF) to a user
American markets. Regional markets are placed and completes construction on the second data hall
into one of two categories: (1,200 kW/10,000 SF) to be ready for the next leasing
1. Primary — Data center markets with larger opportunity. The third data hall is in shell condition
number of colocation and cloud providers. and therefore considered “planned” space. The
These are in major cities with diverse business resulting datacenterHawk analysis of Data Center
sectors and large economies Provider A’s power and space capacity is shown in
the graphic below.
2. Secondary — Data center markets with smaller
number of colocation and cloud providers. In addition, the datacenterHawk analysis considers
These are in midsized cities with small-to- that many colocation and cloud providers lease
medium economies infrastructure from larger data center providers.
In datacenterHawk’s analysis, power, and space
Primary and Secondary data center market sizes are
leased from one data center provider to another
defined based on the total amount of power and
is counted only once. As an example, if the lease
space in the market. The total amount of power
completed by Data Center Provider A in the scenario
and space in each market is calculated based on
above was completed with Data Center Provider B
four key attributes:
with the intent to lease that 1,200 kW/10,000 SF of
1. The amount of commissioned power and space commissioned power and space to smaller customers,
2. The amount of available power and space the analysis would only include the 1,200 kW of
3. The amount of under construction power commissioned power and 10,000 SF of commissioned
and space space one time.
4. The amount of planned power and space These attributes in each market are tracked and
refreshed on a quarterly basis throughout the
METHODOLOGY EXAMPLE year. Through the continuous monitoring of these
Data Center Provider A builds a 75,000 gross square components, a baseline is calculated for each market
foot data center, with three separate data halls of that is used to measure market growth and deliver
1,200 kilowatts (kW) and 10,000 square feet (SF) the most current and valuable information needed.
of data center space each during a phased
datacenterHawk has made every attempt to ensure the accuracy and reliability of the information provided.
However, the information is provided “as is” without warranty of any kind. datacenterHawk does not accept
any responsibility or liability for the accuracy, content, completeness, legality, or reliability of
the information provided.