Catálogo Di Giorgio Alta Classe

About
About Di Giorgio Guitars
Romeo Di Giorgio began the Di Giorgio factory in Sao Paulo Brazil in 1908
after immigrating from Italy. Romeo studied Lutherie before arriving in
Brazil and was working in an instrument factory before deciding to
manufacture his own mandolins and guitars.
After the death of Romeo, Reinaldo Proetti become the head of the
company. During this period the Bossa Nova movement exploded
increasing demand for guitars and the company decided to end the
production of mandolins and cavaquinhos to specialize in guitars.
Many well know Brazilian artists recorded albums with or used Di Giorgio
guitars, João Gilberto, Tom Jobim, Baden Powell, Rosinha de Valença,
Gilberto Gil, João Bosco, Jorge Ben, Marcos Valle, Chico Buarque,
Caetano Veloso, Dorival Caymmi, Djavan, Edu Lobo, Egberto Gismonti,
Nara Leão, Dilermando Reis & many more. Current artist such as Marco
Pereira, Márcio Faraco, Seu Jorge, Celso Fonseca & Joyce still use guitars
from this era.
During the 1970s, Di Giorgio guitars were exported across the world and
can be found for sale in many countries. The factory, over 100 years old,
still produces guitars today.
About Violões De Alta Classe
Di Giorgio guitars can be easy to find, cheap to buy and excellent to play.
Information on models is not always as easily available. This site intends to
provide a basic guide on the golden period of Di Giorgio guitars, 1960s to
late 1970s.
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A bênção Di Giorgio
abraços, Violões De Alta Classe (VAC)
Thank You & Credits
Foremost, to the Di Giorgio & Proetti families & their company workers for
producing such wonderful instruments.
To the Brazilian artists of the 60s & 70s for their eternal music.
To Marco Bessone, when I knew nothing of Di Giorgio guitars, Marco’s site

was a great help. You can view the site here
Contributors: Theo, Ascia VSG, Ateliê Flor De Jacarandá
Disclaimer: Some of the contents of this site are taken from online
auctions, forums etc. If you are the copyright holder and object to
sharing, make contact and such images will be removed.
Models
Common Models:
Signorina 16
The Signorina (Miss / Young Lady) model was manufactured during the
1960s to present day. It is an entry level model and is smaller in size.
Estudante 18
The Estudante ( Student ) model is a lower model in the factory series.

Suitable for all levels of skill, the model was made from the 1960s up to
present.
Espanhol 26
The Espanhol (Spanish) model was manufactured during the 1960s until
the early 1970s ( Produced again in the 1980s as Espanhol 26 or Sevilla
26). It is a mid range model in the factory series.
Classico 28
The Classico model appears in the 1960s, commonly in the 1970s and
onwards. It is a mid range factory model.
Amazonia 30
The Amazonia model began production in the early 1970s until the 1990s.
It is a mid range factory model.
Tipo Autor 34
The Tipo Autor ( Type Author ) model was the one of the top factory
models, made in the 1960s until the early 1970s. The Tipo Autor often
shares a similar plain front headstock in black to the Serie Artistica
models.
Bel Som 36
The Bel Som (Beautiful Sound) model, sometimes printed as Bel Son, was
manufactured during the 1960s to 1990s. It is the highest model in the
factory series during the 1960 & 1970s.
Serie Artistica / Professional Series
Romeo 1 / 2 / 3
The Romeo models (1, 2, 3 ) named after the founder of the

company Romeo Di Giorgio, are part of the Professional Series. Produced
during the 1960s into the 1970s & beyond. Small changes in the rating of
the wood, changes the sonority of the Romeo 1, 2 & 3 models.
Tarrega
Named after the Spanish composer and classical guitarist Francisco

Tárrega, the Tarrega model is part of the Professional Series. First
prototyped in the late 1960s, the Tarrega with an oval shaped sound hole
is perhaps best known as the guitar of João Gilberto during the second
half of his career.
Autor 3
The Autor (Author) was one of the top models produced by the Di Giorgio
company. Made from the 1960s to present, the Autor 3 is to Bossa Nova;
what the Stratocaster or Les Paul is to Rock n Roll.
Other Models
Artista 18
The Artista ( Artist ) model is a low range factory model produced for a
short period in the early 1970s.
Havana
The Havana model began production in the late 1970s. It is still made
today in different formats.
Super Son
The Super Son model appears in the 1950s into the mid 1960s. A mid
range factory model, not commonly seen outside of Brazil.
Vibrante
The Vibrante ( Vibrant ) model is a mid range factory model made in the
1960s until the early 1970s.
Nostalgia 38
The Nostalgia model is a high range factory model produced for a short
period in the mid 1970s. It is perhaps a prototype to the Guarany models
of the late 1970s.
Conservatorio 1 / 2
The Conservatorio 1 & Conservatorio 2 models were built in the late 1970s
into the 1980s in a classical style.
Santana C1
The Santana C1 model was built in the late 1970s in a classical style. The
name is perhaps a reference to the location of the factory at the time in
Santana, São Paulo.
Guarany C2
The Guarany C2 model was built in the late 1970s in a classical style. The
name is perhaps a reference to the Guarany ( Guaraní ) indigenous
peoples of South America. Guarany models feature a large flower motif on
the back of the guitar body.
Bora Bora
Small Clock Shaped model built in the 1970s to 1980s.
Folk 6 / Folk 12
Di Giorgio manufactured two steel string guitars beginning in the 1970s.

The six string Folk 6 & the twelve string Folk 12. These can be found with
or without tailpieces in woods similar to the classical models.
Invictus 30
The Invictus (unconquered) model was manufactured during the 1960s

until the early 1970s. A mid range factory model, not commonly seen
outside of Brazil.
Artistico 32
The Artistico model was produced during the 1960s. It is a mid to high
end factory guitar.
Signorina Luxo
The Signorina Luxo ( Miss Luxury ) model was manufactured during the
1960s as a premium version of the Signorina 16 model.
Ordem 14 / 18 / 20 / 26 / 28 / 30 / 32 / 34 / 36
Ordem models come in a range of numbers and were produced during the
1960s.
Fora De Série
Fora De Série ( Out of Series ) models are ‘custom shop’ guitars made to
order by the Di Giorgio factory. These first appear during the 1970s & are
still made today by request.
Guide to 1960s
Factory Models ( Serie Ouro )
After the explosion of Bossa Nova the Di Giorgio factory

were producing 150 guitars per day across multiple sites
in São Paulo. Guitars from this decade are known as Serie
Ouro, for their golden label.
The Golden Label contains no year of manufacture unlike

models from 1971 onwards. Some guitars contain unique
additional labels denoting year such as:
Série Ouro 1964

Série Ouro 1965
Homenagem 4th Centenario Rio De Janeiro ( 400
years since founding of Rio De Janerio )
Jubileu 60 Anos 1908-1968 (60 Years of the Di
Giorgio company)
Other unique additional labels from this period are:
3 Stars – sonoridade, perfeição, garantia (sonority,

perfection, guarantee )
Série Ouro DG
GS Grande Sonoridade
During the late 1960s into the early 1970s, some models
were sold in Brazilian department stores & music shops
with unique Co-Branded labels under the title fabricação
especial (Special Fabrication ). These include:
fabricação especial SON CRISTAL (Crystal Sound)

fabricação especial Mesbla S.A.
fabricação especial Mappin
fabricação especial Eletro-Radiobras
fabricação especial Casa Carlos Wehrs Pianos E
Músicas S.A.
fabricação especial Casa Oliveira De Músicas S.A.
fabricação especial A Musical
fabricação especial Casa Mamon S.A
fabricação especial Clarinada Independência
fabricação especial Sears Roebuck S.A
fabricação especial Tonelux S.A
fabricação especial Casa Sotero
fabricação especial “Sons” Ribeirão Preto
fabricação especial A Guitarra De Prata
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These labels are usually associated with Serie Ouro

guitars of the 1970-1971 period, although some Serie
Artistica models with fabricação especial labels do exist.
Headstocks were stamped with Romeo Di Giorgio São

Paulo on the reverse and more commonly, a carved floral
design on the front of the Headstock. The floral design is
usually found in Brown with Black and Tan alternative
variations. Plain Headstocks without any carving may be
further decorated with badges or stripes.
Tuners are most commonly in a 3 leaf clover design,

made by the Horvath Company.
Common Models:
Signorina 16
Estudante 18
Espanhol 26
Classico 28
Tipo Autor 34
Bel Som 36
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Other Models:
Ordem 14 / 18 / 20 / 26 / 28 / 30 / 32 / 34 / 36
Super Son
Invictus 30
Artistico 32
Signorina Luxo
Vibrante
Professional Models ( Serie Artistica )
The high end models had a yellow label, were hand signed
by the head of the factory and had the model name and
year either hand written or printed.
A Serie Artistica label from a Autor 3 1968
Like the Serie Ouro models, the headstocks were

engraved with Romeo Di Giorgio Sao Paulo on the back.
The front of the headstock may have the common caved
flower motif or plain. These models were further
differenciated by painting the front of the headstock black
with a white trim. ( some brown headstocks do exist )
Tuning pegs were in metal with Mother of Pearl inlays.
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Models:
Romeo 1 / 2 / 3
Autor 3
Tarrega
Guide to 1970s
Factory Models
At the turn of the decade the Di Giorgio company made many changes on
the factory floor. Some models of the 1960s were discontinued with new
models created. Pau Ferro began to be used in Back & Sides as
replacement for Jacarandá and Tops were manufactured thicker.
The Di Giorgio guitars of the 1970s were exported around the world and it
is common to find factory models available for sale in many countries
today.
Labels
1970/71 ( Serie Ouro label from 1960s )

1971 – 1979 ( Circular Label )
At some point around 1971, the inner label was changed to a new circular
design. The label contains some text in english, with year, model name
and Reinaldo’s printed signature.
Inner label from a Tipo Autor 34 1972
Stamps
1970/71 ( “Di Giorgio” Brasil with Serie Ouro Label )

1971 ( “Di Giorgio” Brasil or Di Giorgio Brasil with Circular Label )
1972 – 1974 (Di Giorgio Brasil with Circular Label )
1974/75 ( Reinaldo Di Giorgio with Circular Label )
1976 – 1979 ( “Di Giorgio” or Di Giorgio with Circular Label )
The headstock stamp changed often during the 1970s with new designs
tested. Exceptions may exist to the above list including the common Som
D’ouro design seen from 1973 to the 1980s.
Tuners
Tuning pegs from the very early 1970 are rounded, various tuners were
used throughout the decade. Many tuners will have been changed by
owners since manufacture.
Common Models:
Signorina 16
Estudante 18
Classico 28
Amazonia 30
Tipo Autor 34
Bel Som 36
Other Models:
Artista 18
Vibrante
Nostalgia 38
Conservatorio 1 / 2
Santana C1
Guarany C2
Havana
Bora Bora
Folk 6
Folk 12
Professional Models
Professional Models from the 1970s follow the same trends in headstock
stamps with various higher quality tuners. The labels vary during the early
1970s. All contain model name and year written with Reinaldos’ signature
by hand.
1970/71 ( Serie Artistica label from 1960s )

1971 – 1973 ( Serie Artistica or Classic Guitar label with white
background )
1973/74 onwards (Classic Guitar label with black background)
Models:
Romeo 3
Autor 3
Tarrega
Fora De Série
Violões De Alta Classe
A guide to vintage Di Giorgio Guitars
Di Giorgio Tipo Autor 34 (1960s)

R$ 3.300 R$ 800
The Tipo Autor ( Type Author ) model was one of the top factory models of the 1960s,
made until the early 70s. Thanks to Rob for sharing this fine example from the middle of
the 1960s.
Di Giorgio Ordem 30 (1960s)

During the 1960s the Di Giorgio factory produced a range of models under the
name Ordem (Order). These can be found in various model numbers from 18 to 36, likely
corresponding to their equivalent mainline number. ( ie Ordem 28 similar to Classico 28 )
This example numbered 30, was likely made during the early 1960s. Note...
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Di Giorgio Estudante 18 1976
The Estudante ( Student ) model is a lower model in the factory series. Suitable for all
levels of skill, the model was made from the 1960s up to present. This example is from 1976
and shows the Flower Motif Sticker found on some models from 1976.
Som D’ouro Rio 1977

Som D'ouro guitars can be viewed as part of the Di Giorgio family, sharing some models
and label references to either Di Giorgio or Reinaldo Proetti ( Head of the Di Giorgio
factory). For more information on Som D'ouro guitars, see: Di Giorgio & Som D'ouro This
Som D'ouro Rio model is from 1977.
Di Giorgio Bel Som 36 (1960s)

The Bel Som (Beautiful Sound) model, sometimes printed as Bel Son, was manufactured
during the 1960s to 1990s. It is the highest model in the factory series. This example, likely
from the middle of the 1960s features a solid Pine Top, solid Jacarandá sides, laminated
Jacarandá bottom, Cedar neck & fingerboard in Jacarandá from São Paulo.
Di Giorgio Tarrega 1972
Named after the Spanish composer and classical guitarist Francisco Tárrega, the Tarrega
model is part of the Professional Series. First prototyped in the late 1960s, the Tarrega with
an oval shaped sound hole is perhaps best known as the guitar of João Gilberto during the
second half of his career. This example is from 1972.
Di Giorgio Havana 1978

The Havana model began limited production in the late 1970s and is still within Di
Giorgio's range today. If you have this model from the 1970s or know more about it, please
leave a comment or make contact via the Contact page.
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Di Giorgio Signorina Luxo 1965

The Signorina Luxo ( Miss Luxury ) model was manufactured during the 1960s as a
premium version of the Signorina 16 model. Slightly smaller in body size, the Signorina
Luxo can be considered as a mid to high range factory model. This reconditioned example
is from 1965.
Di Giorgio Romeo 3 1973
The Romeo models (1, 2, 3 ) named after the founder of the company Romeo Di
Giorgio, are part of the Professional Series. Produced during the 1960s into the 1970s &
beyond. This Romeo 3 example is from 1973 and features a unique headstock in Brown
without the Flower Carving.
Di Giorgio Artistico 32 1964

The Artistico model was produced during the 1960s. It is a mid to high end factory guitar.
This early example from 1964, features a headstock in plain black and non original tuners.
Di Giorgio Classico 28 1976

The Classico model appears in the 1960s, commonly in the 1970s and onwards. It is a mid
range factory model. This example is from 1976.
made until the early 70s. This example is from the middle of the 1960s.
Di Giorgio Ordem 36 1965

Thanks to Brendan for sharing this Ordem 36 example from 1965.
Di Giorgio Bora Bora 1974
Bora Bora is box shaped model, produced in 6 & 12 string variants during the 1970s &
1980s. This design may also be found named Rancho with or without the Som D'ouro label
branding. This example from 1974 has a pine top, Pau Ferro back & sides, and a cedar neck.
Above: This design has...
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Di Giorgio Signorina Luxo 34 1968
Luxo can be considered as a mid to high range factory model. Thanks to Henrique for
sharing this great example from 1968.
Di Giorgio Artista 18 1972

Artista ( Artist ) is a low range factory model produced in the early 1970s in small
numbers. This example from 1972 has a Pine Top, with back and sides in laminated Pau
Ferro.
Di Giorgio Invictus 30 (1960s)

The Invictus (unconquered) model was manufactured during the 1960s until the early
1970s. It is a mid range factory model, not found in large numbers. This restored example is
likely from the middle of the 1960s.
Di Giorgio Nostalgia 38 1977

The Nostaliga model is a high range factory model produced for a short period in the mid
1970s. It is likely that Nostaliga was a prototype for Guarany C2 or the model named was
changed in 1978. The example from 1977 shows a smaller rosette, unlike other Nostalgia
examples noted with a wide floral rosette.
Di Giorgio Autor 3 1972
The Autor (Author) was perhaps the flagship model of the Di Giorgio company for many
years, used by many Brazilian artists on their most well known recordings. This example is
from 1972 & shows Horvath tuners from the 1960s. Made from: Top in solid pine, sides in
solid rosewood, bottom in laminated rosewood, neck in cedar, fingerboard...
Di Giorgio Amazonia 30 1976

The Amazonia model began production in the early 1970s until the 1990s. It is a mid range
factory model. Usually made with back & sides in Pau-marfim, giving the Amazonia a
cream/yellow appearance. This example is from 1976. The headstock shows a shape
variant, seen on some models during the late 1960s and again during 1976, usually with a
flower...
beyond. This beautiful Romeo 1 example is from 1962.

This example numbered 32, was likely made during the first half of...
Som D’ouro Brasilia 1977
Som D'ouro Brasilia model is from 1977.

This example numbered 18, was likely made during the early 1960s.
levels of skill, the model was made from the 1960s up to present. This example is from
1968.
Di Giorgio Invictus 30 (1970/71)
1970s. It is a mid range factory model, not found in large numbers. This example is likely
from 1970 or 1971.

Di Giorgio Espanhol 26 (1970/71)
The Espanhol (Spanish) model was manufactured during the 1960s to the early 1970s. It is
a mid range model in the factory series. This example is from the early 1970s, either 1970 or
1971.
Artist Focus – Milton Nascimento

Born in 1942 in Rio de Janeiro, Milton Nascimento began composing with Clube da
Esquina, an artist collective originating in the state of Minas Gerais. The collective included
members such as Lô Borges & Toninho Horta whom would share compositions & melodies
leading to the single Canção do Sal that was interpreted by Elis Regina in 1966....
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Di Giorgio Tipo Autor 34 1972

made until the early 70s. This example from 1972, shows the original 1970s packaging
along with a label sticker in english ( Type Author ), suggesting it may have been exported
for sale.

from 1966.
Di Giorgio Guarany 1979
The Guarany (or Guarany C2 ) model was built in the late 1970s to the early 1980s in a
classical style. The name is perhaps a reference to the Guarany ( Guaraní ) indigenous
peoples of South America. Guarany models feature a large flower motif on the back of the
guitar body. This example is from 1979.
Di Giorgio Signorina Luxo 1964

Luxo can be considered as a mid to high range factory model. This example is from 1964.
The tuners are a mismatch of the enclosed Horvath style usually found on...
Artist Focus – Chico Buarque
Born in 1944, Chico Buarque rapidly built a reputation during the mid 1960s, performing at
music festivals and variety shows. Buarque's catchy sambas featured social, economic and
cultural commentary on Brazil, often drawing the ire of military censors throughout his
early years. Buarque saw early success placing first at TV Record's 1966 MPB Festival
with...
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Di Giorgio Signorina 16 1964
The Signorina (Miss / Young Lady) model was manufactured during the 1960s to present
day. It is the entry level model and is smaller in size. This example is from 1964.

beyond. This Romeo 3 example is from 1979.
Artist Focus – Maria Bethânia
Born in 1946, Maria Bethânia began performing as a teenager with other Bahians such as
Gal Costa & Gilberto Gil. Along with Maria's brother Caetano Veloso, the group would put
on various shows in Salvador during the early 1960s and with the success of these shows
came the offer of performing in Nara Leão's show...
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Di Giorgio Bel Som 36 1972

during the 1960s to 1990s. It is the highest model in the factory series. This example from
1972, shows a Serie Artistica style headstock with a white outline. This design was often
included on some of the top factory models of the early 1970s.
Som D’ouro Brasilia (1970s)
factory). For more information on Som D'ouro guitars, see: Di Giorgio & Som D'ouro The
year of this Som D'ouro Brasilia is unknown....
Di Giorgio Classico 28 1965

range factory model. This example is from 1965 with non-original tuners.
Di Giorgio Super Son (1960s)
The Super Son model appears in the 1950s into the mid 1960s. A mid range factory model,
not commonly seen outside of Brazil. This example is likely from the early 1960s and
features the Serie DG badge below the main label.
Artist Focus – Nara Leão
Born in Vitória in 1942, Nara Leão moved with her family to Rio De Janeiro, and began
learning guitar at the age of 12. As a teenager during the late 1950s, a group of young
musicians would meet at her parent's apartment to write songs. These artists would go
onto become some of the most...
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Di Giorgio Conservatório 2 1978

During the late 1970s, Di Giorgio introduced the Conservatório 1 & Conservatório
2 models. These guitars were built throughout the 1980s to 1990s, adding a Conservatório
3 to the range during the 1980s. While the Conservatório range were at the top end of
factory models, the guitars introduced in the late 1970s ( Santana, Guarany, Conservatório
) belong to a different era of...
Di Giorgio Romeo Di Giorgio 1960

This example from 1960 labelled Romeo Di Giorgio, is an important snapshot into the Di
Giorgio Factory's design at the beginning of their golden decade. The Romeo Di Giorgio
model with green text on a white label is common during the late 1950s. As it is signed, we
suggest it is a higher end model...
During the 1960s the Di Giorgio factory produced a range of models under the name
Ordem (Order). These can be found in various model numbers from 18 to 36, likely
This Ordem 20 example is likely from the beginning of...
Di Giorgio Vibrante 1972
Vibrante ( Vibrant ) is a mid range factory model produced in the 1960s until the early
1970s. An uncommon model, not produced in large numbers. This example is from 1972.
The Serie Artistica style headstock is similar to many Tipo Autor guitars of the early 1970s.
Artist Focus – Seu Jorge

Born in 1970 in Rio De Janeiro, Seu Jorge has released several excellent albums fusing
Samba, Funk & Soul. Jorge may also be known to audiences outside of Brazil as an actor,
landing key roles in the 2002 Brazilian film Cidade de Deus ( City of God ) & Wes
Anderson's 2004 film The Life...
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Di Giorgio Folk 12 1973

Di Giorgio manufactured two steel string models beginning in the 1970s. The six string
Folk 6 & the twelve string Folk 12. This Folk 12 example is from 1973.
from 1967. The headstock is without the white outline, unusual for Serie Artistica models.

made until the early 70s. This example is from the end of the 1960s and was sold through
Tonelux, a Brazilian department store ( See inner label ).
Di Giorgio Bel Som 36 1978 (7 String)
The 7 string guitar (violão de sete cordas) is popular with Choro musicians in Brazil. The
Di Giorgio factory does not appear to have produced many 7 String models during the
1970s. Any examples are Bel Som 36's with extended headstocks. This example comes from
1978.
A Little Bit Of History – Di

Giorgio Cavaquinhos
The Cavaquinho is a family of small 4 string guitars with origins out of Portugal. Variations
of the instrument are widely used in Portuguese territories for traditional music and in
Brazil for Samba & Choro, often in the modern cavaco build shape. The common Brazilian
tuning is DGBD ( Or DGBE for soloing ) with...
Di Giorgio Guarany 1979

The Guarany (or Guarany C2 ) model was built in the late 1970s to the early 1980s in a
classical style. The name is perhaps a reference to the Guarany ( Guaraní ) indigenous
peoples of South America. Guarany models feature a large flower motif on the back of the
guitar body. This example is from 1979.
levels of skill, the model was made from the 1960s up to present. This example with the
model name printed in English as Student 18 is from 1972.

second half of his career. This early Tarrega is dated...
Di Giorgio Fora De Série 1974
Fora De Série ( Out of Series ) models are 'custom shop' guitars made to order by the Di
Giorgio factory. These first appear during the 1970s & are still made today by request. This
example is from 1974. The Som D'ouro printed flower motif on the headstock is rare for
Professional Series models. Perhaps...
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Artist Focus – Edu Lobo

Emerging from the Bossa Nova movement, Rio De Janeiro native Edu Lobo released his
first album with the Elenco label in 1964 featuring collaborations with lyricists such as
Vinicius de Moraes & Torquato Neto. Further albums and hit songs followed during the
second half of the 1960s with performances in Europe with Rosinha de Valença &...
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Di Giorgio Amazonia 30 1974
cream/yellow appearance. This example is from 1974.
The Romeo models (1, 2, 3 ) named after the founder of the company Romeo Di Giorgio,
are part of the Professional Series. Produced during the 1960s into the 1970s & beyond. This
Romeo 3 example is from 1969.
Di Giorgio Super Son (1950s/1960)

The Super Son model appears in the 1950s into the mid 1960s. A mid range factory model,
not commonly seen outside of Brazil. The original Super Son guitars had a blue label,
before the label was changed in the 1960s to the Serie Ouro style. The exact year of this
example is unknown, we suggest...
Di Giorgio Vibrante (1970/71)

Vibrante ( Vibrant ) is a mid range factory model produced in the 1960s until the early
1970s. An uncommon model, not produced in large numbers. This example is likely from
1970/1971 and has non original tuners. The laminated Jacarandá back & sides are figured
nicely, similar to Tipo Autors and Bel Soms of the...
Artist Focus – Dorival Caymmi
Born in Salvador, Bahia in 1914, Dorival Caymmi taught himself to play guitar as a
teenager, before performing on local radio stations. Early success winning song
competitions and composing for Carmen Miranda saw Caymmi move to Rio De Janeiro in
1938 to become a journalist for a newspaper, continuing his music outside work
commitments. As...
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Som D’ouro Conservatório 2 1977
Som D'ouro Conservatório 2 example is from 1977....
Di Giorgio Bel Som 36 1976
during the 1960s to 1990s. It is the highest model in the factory series. This example
labelled with 'Bel Son' is from 1976 and features the 3 leaf clover style tuners from the
1960s.
Di Giorgio Classico 28 (1970/71)
range factory model. This example from 1970/1971 has a unique marketing tag tied on the
neck. The tag has English text on the reverse side, suggesting this guitar was exported for
sale.
Di Giorgio Estudante 18 (1960s)

levels of skill, the model was made from the 1960s up to present. This example is likely
from the turn of the decade, around 1969. The first set of images are after a refurbishment
and second set prior to refurbishment...
Artist Focus – Joyce
Born in 1948 in Rio de Janeiro, Joyce ( Moreno ) released her first album in 1968, featuring a
mix of original compositions and songs from well know Brazilian artists of the era.
Performances with Edu Lobo in Portugal followed and later, European tours with Vinicius
de Moraes during the 1970s. With over 20 albums...
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Di Giorgio Signorina 16 1979

The Signorina (Miss / Young Lady) model was manufactured during the 1960s to present
day. It is the entry level model and is smaller in size. This example with the Som D'ouro
headstock stamp is from 1979. The wide rosette is usually found on the Guarany model.
Di Giorgio Violão 18 1964

This example labelled with Violão 18, likely belongs in the Estudante 18 family. Various
models labelled with "Violão xx" exist, with Violão 18 the most common. VAC suggests the
Serie Artistica label is used with the Serie Ouro label being unavailable at the time. This
practice is common during periods of model/label change, such as...
years, used by many Brazilian artists on their most well known recordings. This example
from 1970, shows the change in Headstock stamp to "Di Giorgio Brasil" from the 1960s
version Romeo Di Giorgio São Paulo.
Di Giorgio Folk 6 1974
Di Giorgio manufactured two steel string models beginning in the 1970s. The six string
Folk 6 & the twelve string Folk 12. This Folk 6 example is from 1974.
Artist Focus – Dilermando Reis
Born in 1916 in Guaratinguetá São Paulo State, Dilermando Reis taught in Rio de Janeiro's
prestigious music schools and future artists such as Bola Sete. Reis left a large body of
work, recording 35 albums composing famous choros & waltzes still performed in Brazil
today. Dilermando Reis with his Di Giorgio, likely a Serie Artistica...
0
Di Giorgio Invictus 30 1965

1970s. It is a mid range factory model, not found in large numbers. This example is from
1965.
Di Giorgio Conservatório 1 1978
During the late 1970s, Di Giorgio introduced the Conservatório 1 & Conservatório
2 models. These guitars were built throughout the 1980s to 1990s, adding a Conservatório
3 to the range during the 1980s. While the Conservatório range were at the top end of
factory models, the guitars introduced in the late 1970s ( Santana, Guarany, Conservatório
) belong to a different era of...

Di Giorgio Tipo Autor 34 1972
made until the early 70s. This example is from 1972.
A Little Bit Of History –

1970s Advertisements
Below are a selection of advertisements from the 1970s found in Brazilian newspapers.
More will be added to the page as found. Translation improvements welcome via the
contact page. 22nd December 1971 (Folha de S.Paulo) Di Giorgio is putting a guitar in
every Brazilian's hand! After Di Giorgio started the "Bossa Nova" movement in Brazilian...
0
Di Giorgio Amazonia 30 (1970s)

cream/yellow appearance. This example carries no date and has a matte variation of
"Classic Guitar" style label in white, used on some Professional Series models...
VIOLÕES DE ALTA CLASSE

WEBSITE BUILT WITH WORDPRESS.COM.
Guide to 1960s
Factory Models ( Serie Ouro )
After the explosion of Bossa Nova the Di Giorgio factory were producing 150 guitars per
day across multiple sites in São Paulo. Guitars from this decade are known as Serie
Ouro, for their golden label.
The Golden Label contains no year of manufacture unlike models from 1971 onwards.
Some guitars contain unique additional labels denoting year such as:
Série Ouro 1964

Série Ouro 1965
Homenagem 4th Centenario Rio De Janeiro ( 400 years since founding of Rio De Janerio )
Jubileu 60 Anos 1908-1968 (60 Years of the Di Giorgio company)
Other unique additional labels from this period are:
3 Stars – sonoridade, perfeição, garantia (sonority, perfection, guarantee )

Série Ouro DG
GS Grande Sonoridade
During the late 1960s into the early 1970s, some models were sold in Brazilian
department stores & music shops with unique Co-Branded labels under the title
fabricação especial (Special Fabrication ). These include:
fabricação especial SON CRISTAL (Crystal Sound)

fabricação especial Mesbla S.A.
fabricação especial Mappin
fabricação especial Eletro-Radiobras
fabricação especial Casa Carlos Wehrs Pianos E Músicas S.A.
fabricação especial Casa Oliveira De Músicas S.A.
fabricação especial A Musical
fabricação especial Casa Mamon S.A
fabricação especial Clarinada Independência
fabricação especial Sears Roebuck S.A
fabricação especial Tonelux S.A
fabricação especial Casa Sotero
fabricação especial “Sons” Ribeirão Preto
fabricação especial A Guitarra De Prata
These labels are usually associated with Serie Ouro guitars of the 1970-1971 period,
although some Serie Artistica models with fabricação especial labels do exist.
Headstocks were stamped with Romeo Di Giorgio São Paulo on the reverse and more
commonly, a carved floral design on the front of the Headstock. The floral design is
usually found in Brown with Black and Tan alternative variations. Plain Headstocks
without any carving may be further decorated with badges or stripes.
Tuners are most commonly in a 3 leaf clover design, made by the Horvath Company.
Common Models:
Signorina 16
Estudante 18
Espanhol 26
Classico 28
Tipo Autor 34
Bel Som 36
Other Models:
Ordem 14 / 18 / 20 / 26 / 28 / 30 / 32 / 34 / 36
Super Son
Invictus 30
Artistico 32
Signorina Luxo
Vibrante
Professional Models ( Serie Artistica )
The high end models had a yellow label, were hand signed by the head of the factory
and had the model name and year either hand written or printed.
A Serie Artistica label from a Autor 3 1968
Like the Serie Ouro models, the headstocks were engraved with Romeo Di Giorgio Sao
Paulo on the back. The front of the headstock may have the common caved flower motif
or plain. These models were further differenciated by painting the front of the headstock
black with a white trim. ( some brown headstocks do exist )
Tuning pegs were in metal with Mother of Pearl inlays.
Models:
Romeo 1 / 2 / 3
Autor 3
Tarrega
UP ↑
Guide to 1970s
Factory Models
At the turn of the decade the Di Giorgio company made many changes on the factory
floor. Some models of the 1960s were discontinued with new models created. Pau Ferro
began to be used in Back & Sides as replacement for Jacarandá and Tops were
manufactured thicker.
The Di Giorgio guitars of the 1970s were exported around the world and it is common to
find factory models available for sale in many countries today.
Labels
1970/71 ( Serie Ouro label from 1960s )

1971 – 1979 ( Circular Label )
At some point around 1971, the inner label was changed to a new circular design. The
label contains some text in english, with year, model name and Reinaldo’s printed
signature.
Inner label from a Tipo Autor 34 1972
Stamps
1970/71 ( “Di Giorgio” Brasil with Serie Ouro Label )

1971 ( “Di Giorgio” Brasil or Di Giorgio Brasil with Circular Label )
1972 – 1974 (Di Giorgio Brasil with Circular Label )
1974/75 ( Reinaldo Di Giorgio with Circular Label )
1976 – 1979 ( “Di Giorgio” or Di Giorgio with Circular Label )
The headstock stamp changed often during the 1970s with new designs tested.
Exceptions may exist to the above list including the common Som D’ouro design seen
from 1973 to the 1980s.
Tuners
Tuning pegs from the very early 1970 are rounded, various tuners were used throughout
the decade. Many tuners will have been changed by owners since manufacture.
Common Models:
Signorina 16
Estudante 18
Classico 28
Amazonia 30
Tipo Autor 34
Bel Som 36
Other Models:
Artista 18
Vibrante
Nostalgia 38
Conservatorio 1 / 2
Santana C1
Guarany C2
Havana
Bora Bora
Folk 6
Folk 12
Professional Models
Professional Models from the 1970s follow the same trends in headstock stamps with
various higher quality tuners. The labels vary during the early 1970s. All contain model
name and year written with Reinaldos’ signature by hand.
1970/71 ( Serie Artistica label from 1960s )

1971 – 1973 ( Serie Artistica or Classic Guitar label with white background )
1973/74 onwards (Classic Guitar label with black background)
Models:
Romeo 3
Autor 3
Tarrega
Fora De Série
UP ↑
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About

About Di Giorgio Guitars

About Violões De Alta Classe

abraços, Violões De Alta Classe (VAC)

Thank You & Credits

To Marco Bessone, when I knew nothing of Di Giorgio guitars, Marco’s site

Contributors: Theo, Ascia VSG, Ateliê Flor De Jacarandá

The Estudante ( Student ) model is a lower model in the factory series.

Serie Artistica / Professional Series

The Romeo models (1, 2, 3 ) named after the founder of the

Named after the Spanish composer and classical guitarist Francisco

Di Giorgio manufactured two steel string guitars beginning in the 1970s.

The Invictus (unconquered) model was manufactured during the 1960s

After the explosion of Bossa Nova the Di Giorgio factory

The Golden Label contains no year of manufacture unlike

Série Ouro 1964

Other unique additional labels from this period are:

3 Stars – sonoridade, perfeição, garantia (sonority,

fabricação especial SON CRISTAL (Crystal Sound)

These labels are usually associated with Serie Ouro

Headstocks were stamped with Romeo Di Giorgio São

Tuners are most commonly in a 3 leaf clover design,

Professional Models ( Serie Artistica )

Like the Serie Ouro models, the headstocks were

1970/71 ( Serie Ouro label from 1960s )

1970/71 ( “Di Giorgio” Brasil with Serie Ouro Label )

1970/71 ( Serie Artistica label from 1960s )

Di Giorgio Tipo Autor 34 (1960s)

Di Giorgio Ordem 30 (1960s)

Di Giorgio Estudante 18 1976

Som D’ouro Rio 1977

Di Giorgio Bel Som 36 (1960s)

Di Giorgio Tarrega 1972

Di Giorgio Havana 1978

Di Giorgio Signorina Luxo 1965

Di Giorgio Romeo 3 1973

Di Giorgio Artistico 32 1964

Di Giorgio Classico 28 1976

Di Giorgio Tipo Autor 34 (1960s)

Di Giorgio Ordem 36 1965

Di Giorgio Bora Bora 1974

Di Giorgio Signorina Luxo 34 1968

Di Giorgio Artista 18 1972

Di Giorgio Invictus 30 (1960s)

Di Giorgio Nostalgia 38 1977

Di Giorgio Autor 3 1972

Di Giorgio Amazonia 30 1976

Di Giorgio Romeo 1 1962

Di Giorgio Ordem 32 (1960s)

Som D’ouro Brasilia 1977

Di Giorgio Ordem 18 (1960s)

Di Giorgio Estudante 18 1968

Di Giorgio Ordem 36 (1960s)

Di Giorgio Espanhol 26 (1970/71)

Artist Focus – Milton Nascimento

Di Giorgio Tipo Autor 34 1972

Di Giorgio Autor 3 1966

Di Giorgio Guarany 1979

Di Giorgio Signorina Luxo 1964

Artist Focus – Chico Buarque