FM-AA-CIA-13 Rev.

06-Sep-2022

PANGASINAN STATE UNIVERSITY

Lingayen, Pangasinan
BACHELOR OF SCIENCE MAJOR IN EDUCATION MAJOR IN MATH

COURSE SYLLABUS
2nd Semester, A.Y. 23-24
COURSE INFORMATION
COURSE CODE IC 2
COURSE TITLE ENTREPRENEURSHIP
COURSE TYPE □ Lecture □ Laboratory □x Lecture & Laboratory
COURSE CREDIT 3 units
CLASS HOURS 3 hours
COURSE PREREQUISITE/
None
CO-REQUISITE
COURSE SCHEDULE MTW
UNIVERSITY VISION, MISSION, QUALITY POLICY, INSTITUTIONAL OUTCOMES AND PROGRAM OUTCOMES

UNIVERSITY VISION To be the leading industry –driven State University in the ASEAN nation by 2030
The Pangasinan State University shall be provide human-centric, resilient, and sustainable academic environment to produce dynamic,
UNIVERSITY MISSION
responsive, and future-ready individuals capable of meeting the requirement of local and global communities and industry.
QUALITY POLICY The Pangasinan State University shall be recognized as an ASEAN premier state university that provides quality education and satisfactory
service delivery through instruction, research, extension and production.
We commit our expertise and resources to produce professionals who meet the expectations of the industry and other interested parties in
the national and international community.
We shall continuously improve our operations in response to changing environment and in support of the institution’s strategic direction.
INSTITUTIONAL The Pangasinan State University Institutional Learning Outcomes (PSU ILO) are the qualities that PSUnians must possess. These outcomes
OUTCOMES are anchored on the following core values: Accountability and Transparency, Credibility and Integrity, Competence and Commitment to
Achieve, Excellence in Service Delivery, Social and Environmental Responsiveness, and Spirituality – (ACCESS).
Anchored on these core values, the PSU graduates are able to:
1. Demonstrate through institutional mechanisms, systems, policies, and processes which are reflective of transparency, equity,
participatory decision making, and accountability;
2. Engage in relevant, comprehensive and sustainable development initiatives through multiple perspectives in decisions and actions
that build personal and professional credibility and integrity.
3. Set challenging goals and tasks with determination and sense of urgency which provide continuous improvement and producing

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quality outputs leading to inclusive growth;

4. Exhibit life-long learning and global competency proficiency in communication skills, inter/interpersonal skills, entrepreneurial skills,
innovative mindset, research and production initiatives and capability in meeting the industry requirements of local, ASEAN and
international human capital market through relevant and comprehensive programs;
5. Display, socially and environmentally responsive organizational culture, which ensures higher productivity among the university
constituents and elevate the welfare of the multi-sectoral communities and;
6. Practice spiritual values and morally upright behavior which promote and inspire greater harmony to project a credible public image.

GRADUATE ATTRIBUTES PROGRAM OUTCOMES PERFORMANCE INDICATORS

1. People’s Champion A. Promote deep sense of nationalism and pride in Loyal to his/her country and very proud to represent the country’s
the students’ own culture and national identity. culture and products.
B. Work effectively and efficiently in collaborative Can collaborate effectively with his/her team members
activities with stakeholders and diverse team composition
with minimal supervision
C. Identify and manage risk using ethical approaches Can perform situation audit to improve further the operations of the
when developing solutions to business/marketing business.
problems and challenges. Be able to comply with the standards set by the National
Government and other instrumentalities of the Government
2. Continuous Innovative Learner D. Apply key theories, models and applications that Conduct needs assessment of the market
underlie each of the functional areas of business within the
local and global business context that supports and
facilitates an appreciation of lifelong professional
development
E. Communicate effectively with stakeholders using Express ideas confidently in oral and written form
oral, writing, and electronic documentation skills.
F. Analyze the business environment using the Able to identify the needs of the market using Michael Porter’s
appropriate decision making tools to critically, analytically, Model, SWOT, etc.
and creatively solve problems and drive results.
G. Articulate and discuss the latest trends and
developments in Business and the emerging industry Can formulate concepts and models to enhance further the
particularly in the field of marketing that drive innovation. operations of the business
H. Prepare business-related plans such as
marketing, business and product development plans.
I. Prepare a marketing plan. Can prepare and analyze marketing plan for specific product using
marketing strategies.
Can prepare a marketing plan for a specific product.
3. Community Developer J. Exercise strong corporate citizenship and social Provide knowledge based on the community
responsibility to preserve the Filipino values, moral and
ethical standards in times of rapid development,
urbanization and technological advancement.

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K. Apply technology effectively and efficiently as Technologically adept with the state of the art office facilities and
required by the business environment to enable business equipment
growth, development and sustainability.
L. Identify and meet the changing needs of clients, Actively involved in professional organizations and regularly
employers, customers, and markets.
COURSE DESCRIPTION

This course is designed to develop students’ entrepreneurial mindset. This also provides them with analytical tools in scanning various environments as their guide to identify opportunities
for value creation/innovation. They are expected to present the business model/plan of their entrepreneurial ideas.

COURSE OUTCOMES

COURSE OUTCOMES (CO) PROGRAM OUTCOMES CODE (PO)

At the end of the course, the student should be able to: a b c d e f g h i j k l
CO1 Develop entrepreneurial mindset √ √ √
CO2 Develop value creation √ √ √
CO3 Demonstrate strategic delivery system of an innovation √ √ √
CO4 Present a business model canvas (how to create, capture or deliver value to the customer) and/or √ √ √ √ √ √
a business plan (investors)

I. (Introduced) P. (Practiced) D. (Demonstrate)

COURSE LEARNING PLAN

Learning Activities
Course Learning Materials and
Learning Outcomes Topics Hours (Synchronous online and Assessment
Outcome/s Platform
face to face)
1. State the vision, mission, ~ Vision, Mission, Goals, Guiding 1 Online Online Online
goals and core values of the Philosophy and Core Values of the  Video Viewing  PSU Facebook  Familiarization
University University Page /PSU Youtube
2. Comment on the In-person Channel In-person
requirements and policies of ~ Contents of this syllabus  Discussion  Familiarization
the course and other details In-person
written in the syllabus  Course Syllabus

CO1 I. ENTREPRENEURIAL BEHAVIOR 8 Synchronous face to face Synchronous face to face Synchronous
face to face
● Lecture ● Classroom set up
1. Explain entrepreneurship and 1. What is Entrepreneurship and its Role

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its role to the economy by to the Economy?

● Class discussion ● Slide presentation ● Quiz
discussing the analysis of
innovation index. 1.1. Early Definitions of Entrepreneurship ● Group reporting of ● Books ● Major Exams
successful Filipino
1.2. Schools of Thought in ● Study Guide
entrepreneurs
Entrepreneurship (Macro and Micro
Views) Synchronous online
Synchronous online
ASEAN Global Innovation Ranking ● MS Teams
Southeast Asia Global Innovation ● Lecture
Ranking. (ASEAN Analytics) ● Slide presentation
● Class discussion
● Books
Philippine Global Innovation Rank
● Group reporting
● Study Guide
Entrepreneurship and emerging startup
ecosystem

1.3. Entrepreneurship and Innovation

(pgs. 135-137)

entrepreneurship defined

Entrepreneurship, innovation, and

self-employment

Entrepreneurial Mind Setting

1.4. entrepreneurship, innovation, and

economic growth (pgs. 142-145)
Mechanisms driving innovation &
economic growth:
• knowledge spillovers
• experimentation
• decentralization
• competition
2. Identify entrepreneurial 2. Entrepreneurial Characteristics and
characteristics and Competencies
competencies and find such
individuals from their social 2.1. Entrepreneurship competencies
groups. (Journal Article; pg. 2)

2.2. Who are entrepreneurs? (pg. 43)

2.3. Generations of Entrepreneurs (pg.

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52) Baby Boomers, Gen X, Gen Y, Gen

Z, Gen Alpha

2.4. Why youth entrepreneurship

matters?

2.5. Why We Need More Young

Entrepreneurs?

2.6. Young & Inspiring Filipino

Entrepreneurs

3. Reflections on “From Failures to

3. Reflect on the success
Success Stories” in Entrepreneurship
stories of entrepreneurs from
failures and create a 3.1. most entrepreneurial Initiatives fail
reinventing statement relating (pg. 7)
to entrepreneurial mindset.
3.2. Why Startup fail?

3.3. Learning From Failure (pg. 761)

3.4. The Failure Spectrum (pg.773)

3.5. Solving Problems by Starting with the

Worst Idea Possible
CO2 II. ENTREPRENEURIAL DISCOVERY 18 Synchronous face to face Synchronous
● Synchronous face to face
AND ENVIRONMENTAL SCANNING face to face
● Lecture
● Classroom set up ●Quiz
1. Types of Entrepreneurial ventures ● Class discussion ●Major Exams
1. Identify and describe types of according to scope (capital build-up), ● Slide presentation
entrepreneurial ventures by giving nature (social entrepreneurship, e- ● Group Reporting of
examples. business, service, global, or culture- ● Books
SWOT Analysis of a
contents entrepreneurship) and its particular business
interdependence to other industries. ● Study Guide

Synchronous online ●
2. List business environment 2. Components of a Business
components by concept-mapping Environment ● Lecture ● Synchronous online
● Class discussion ● MS Teams
3. Integrate the application of 3. SWOT Analysis I and II
SWOT Analysis I and II by ● Slide presentation
evaluating case studies.
● Books
4. Apply PESTLE (Political, 4. PESTLE (Political, Economic, Social, ● Study Guide

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Economic, Social, Technological, Technological, Legal and Environmental)

Legal and Environmental) Analysis
Analysis by identifying problems
or opportunities.

5. Apply Porter’s industry analysis 5. Porter’s industry analysis

by using the diamond
model/framework

6. Apply the Blue Ocean strategy 6. Blue Ocean Strategy (BOS)

by identifying an uncaptured
market or conceptualizing a new
demand
MIDTERM EXAMINATION(lec/lab) 1
Total no. of Hours 27
CO3 III. PRODUCT DEVELOPMENT AND Synchronous face to face Synchronous face to face Synchronous
MARKET ANALYSIS 18 face to face
● Lecture ● Classroom set up
● Quiz
1. Formulate questions about 1. Getting the Most Out of your Product ● Class discussion ● Slide presentation
product development process by Development Process ● Major
conceptualizing ideas from ● Books
Synchronous online Exams
inception to promotion.
● Lecture ● Study Guide
2. Discuss and illustrate product 2. Product Life Cycles (Chapter 21, pg.
558) ● Class discussion Synchronous online
life cycles by applying it to
existing products ● MS Teams
3. Creativity, Innovation, and Invention
3. Differentiate creativity, (Chapter 4, pg. 149.) ● Slide presentation
innovation and invention by giving
examples ● Books
4. Product Modeling/prototyping and
4. Transform entrepreneurial Designing (Packaging, Branding and ● Study Guide
ideas from Part II (Entrepreneurial Labeling in compliance with regulatory
Discovery and Environmental requirements)
Scanning) by product
modelling/prototyping 4.1. Product Modeling/prototyping

5. Present a concept map 4.2. Designing

connecting core activities of
product testing and market 5. Product Testing and Market
acceptability about their value Acceptability Testing
creation/innovation
5.1. Test Marketing in New Product
6. Present a concept paper of the Development.
core activities on product

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promotion, pricing, sales & 6. Product Promotion, Pricing and Sales

marketing strategies on their Strategies
value creation/innovation 6.1. Marketing Your Product (Unit 4,
pg., 210)

6.2. Selling Your Product (Unit 4, pg.

238)

6.3. Marketing Myopia

CO4 IV. SKILLS ENHANCEMENT 8 Synchronous face to face Synchronous face to face Synchronous
● Classroom set up face to face
● Lecture
1. Perform skills on 1. Entrepreneurial Skills Presentation ● Slide presentation ●Quiz
entrepreneurial presentation by ● Class discussion ● Books ●Major Exams
pitching a concept, an idea or a 1.1. Pitching Skills ● Study Guide
model. ● Group reporting
1.2. How to Pitch a Brilliant Idea Synchronous online
● Create and Present a ● MS Teams
1. 3. What is a Business Model? Business Model ● Slide presentation
● Books
1.4. Designing a Business Model Synchronous online ● Study Guide
2. Present the business model
canvas about their value 2. How to develop a Business Model ● Lecture
creation/innovation Canvas? ● Class discussion
3. Present video clips and/or 3. Skills Presentation on Marketing and
submit print materials for Sales Promotion (social media and in
marketing and sales promotion print forms)

4 Present a business plan 4. How to design a business plan?

highlighting the capital outlay and
working capital 4.1. The Business Plan: Creating and
Starting the Venture (pg. 180)

4.2. Writing Great Business Plans

The Elements of a Business Plan: First
Steps for New Entrepreneurs.

4.3. How To Write A Business Plan

4.4. Business Plan - Step-by-Step

Planning Templates

5. Financial Planning and Budgeting

5.1. Financial Statements and Projections

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for Startups (pg. 972)

FINAL EXAMINATION lec/lab) 1
Total no. of Hours 27

Grand Total number of hours 54

COURSE REFERENCES AND SUPPLEMENTAL READINGS
A. Books B. Electronic Sources
e-books
1. Frederick, H. H., Kuratko, D. F., & O’connor, A. (2016). Entrepreneurship: theory, process, practice. Cengage
Learning Australia.
B. Textbook https://au.cengage.com/c/isbn/9780170411752

2. Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2017). Entrepreneurship (10th ed.). McGraw-Hill Education.
https://www.academia.edu/38249418/Entrepreneurship_10e_2017_Hisrich_Peters_and_Shepherd_9780078112843_pdf

3. Laverty, M., Littel, C., & Openstax (Nonprofit Organization. (2020). Entrepreneurship. Openstax, Rice University.
https://openstax.org/details/books/entrepreneurship

4. Mariotti, S., Towle, T., & Delgatto, J. (2017). Entrepreneurship : owning your future. Prentice Hall.
https://ia800105.us.archive.org/10/items/EntrepreneurshipOwningYourFuture/Entrepreneurship_%20Owning%20Your
%20Future.pdf

5. Neck, H. M., Neck, C. P., & Murray, E. L. (2018). Entrepreneurship : the Practice and Mindset. Sage Publications Ltd.
https://edge.sagepub.com/neckentrepreneurship

e-journals/e-articles
1. Key Competencies for Entrepreneurship. Procedia Economics and Finance, 23, 828–832.
https://doi.org/10.1016/S2212-5671(15)00389-5

2. ENTREPRENEURSHIP AND INNOVATION. In B. Nooteboom & E. Stam (Eds.), Micro-foundations for Innovation
Policy (pp. 135–172). Amsterdam University Press. http://www.jstor.org/stable/j.ctt46mwvr.10

3. obles, L., & Zárraga-Rodríguez, M. (2015). Key Competencies for Entrepreneurship. Procedia Economics and
Finance, 23, 828–832. https://doi.org/10.1016/s2212-5671(15)00389-5

4. Eisenmann, T. (2021, April 12). Why Start-ups Fail. Harvard Business Review. https://hbr.org/2021/05/why-start-ups-
fail

5. PHILIPPINES: Assessing the Effectiveness of MSME and Entrepreneurship Support. (n.d.).

https://documents1.worldbank.org/curated/en/853041563828559514/pdf/Philippines-Assessing-the-Effectiveness-of-
MSME-and-Entrepreneurship-Support.pdf

6. Harvard Business Publishing Education. (n.d.). Hbsp.harvard.edu. https://hbsp.harvard.edu/product/5528BC-PDF-

ENG

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7. Harvard Business Publishing Education. (n.d.). Hbsp.harvard.edu. https://hbsp.harvard.edu/product/5535BC-PDF-

ENG

8. Toppr-guides. (2019, May 30). Toppr-Guides. https://www.toppr.com/guides/business-management-

entrepreneurship/entrepreneurship-creativity-and-innovation/pestle-analysis/

9. Porter, M. (1990, April). The Competitive Advantage of Nations. Harvard Business Review; Harvard Business
Review. https://hbr.org/1990/03/the-competitive-advantage-of-nations

10. Porter, M. (2014, June 10). The Explainer: Porter’s Five Forces. Hbr.org. https://hbr.org/video/3590615226001/the-
explainer-porters-five-forces

11. Kim, W. C., & Mauborgne, R. (2004, October 3). Blue Ocean Strategy. Harvard Business Review.
https://hbr.org/2004/10/blue-ocean-strategy
12. Test Marketing in New Product Development. (1976, May). Harvard Business Review. https://hbr.org/1976/05/test-
marketing-in-new-product-development

13. What Makes a Great Pitch. (2020, May 6). Harvard Business Review. https://hbr.org/2020/05/what-makes-a-great-
pitch

14. How to Pitch a Brilliant Idea. (2015, July 14). Harvard Business Review. https://hbr.org/2003/09/how-to-pitch-a-
brilliant-idea

15. Casadesus-Masanell, R., & Ricart, J. (2014, October 7). How to Design a Winning Business Model. Harvard
Business Review. https://hbr.org/2011/01/how-to-design-a-winning-business-model

-----------------
Video clips
1. Harvard Business Review. (2019). The Explainer: Solving Problems by Starting with the Worst Idea Possible. In
YouTube. https://www.youtube.com/watch?v=XOA6s6YCKnQ

2. Harvard Business Review. (2019). The Explainer: The 5 Forces That Make Companies Successful. In YouTube.
https://www.youtube.com/watch?v=XCWHSeDU-zk

3. Harvard Business Review. (2019). The Explainer: Blue Ocean Strategy [YouTube Video]. In YouTube.
https://www.youtube.com/watch?v=sYdaa02CS5E

4. Innovation 101 E4: Prototyping & Testing - Physical Products. https://www.youtube.com/watch?v=2PzT0aAi9Lw

5. Harvard Business Review. (2019). The Explainer: What Is Design Thinking? In YouTube.
https://www.youtube.com/watch?v=_WI3B54m6SU

6. Test Marketing. https://www.youtube.com/watch?v=c-lUWRahE7g

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7. Harvard Business Review. (2019). The Explainer: Don’t Just Sell Stuff — Satisfy Needs. In YouTube.
https://www.youtube.com/watch?v=hw8FfogTUhU

8. Harvard Business Review. (2019). The Explainer: What is a Business Model? [YouTube Video]. In YouTube.
https://www.youtube.com/watch?v=_C-vGu2mL38

9. Inclusive Business Model: Nestle Philippines. https://www.youtube.com/watch?v=982ZZXy9YGY

10. UK), T. (2021). Introduction to the Business Model Canvas. In YouTube. https://www.youtube.com/watch?
v=I8nwNcCfyig

11. SERRA DALKIRAN. (2018). Starbucks Business Model Canvas. In YouTube. https://www.youtube.com/watch?v=7-
1ek4Atzbg

COURSE REQUIREMENTS
Present a business model canvas and/or business plan

RUBRICS

https://docs.google.com/document/d/10c_ot_I1Lwr897b5msQby2uaabSfb4q0/edit?usp=sharing&ouid=113195195307855926048&rtpof=true&sd=true

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COURSE POLICIES AND EXPECTATIONS

REVISION HISTORY
REVISION NUMBER DATE OF REVISION DATE OF IMPLEMENTATION HIGHLIGHTS OF REVISION
1 January 16, 2024 January 22, 2024 Inclusion of the University’s New Vision and Mission

2 January 16, 2024 January 22, 2024 Inclusion of creating and presenting a Business Model as part of the learner’s activity
aligned with University’s vision to be the leading in leading industry –driven State
University in the ASEAN nation by 2030
PREPARATION AND REVIEW NAME SIGNATURE DATE SIGNED
Prepared by the:
Focal Person (Common Program)
Faculty (Stand-alone Program)
Reviewed by the Committee for Common

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Programs

Endorsed by the Council of Deans and Department Chairs on : _______________________

FACULTY CONTACT INFORMATION

NAME GRACE C. MALIGALIG
DESIGNATION INSTRUCTOR I
E-MAIL ADDRESS gmaligalig.bayambang@psu.edu.ph
CONSULTATION SCHEDULE MWF 11:00-12:00, 4:00-5:00, ThF 1:00 – 5:00
OFFICE LOCATION

Updated by: Checked by: Recommended by: Approved:

Elisa S. Enrique, MAEd Randy De Guzman, MAEd Mitzy M. Macaraeg, PhD Gudelia M. Samson, DPA
Faculty Department Chairperson College Dean Campus Executive Director

Certified for Campus/University Utilization for A.Y.________

Vice President for Academic and Student Affairs

Director for Curriculum and Instruction

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