Final Project Synopsis Team Glasglow

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SYNOPSIS

In developing our idea for our team project, our team decided to address an

environmental issue. The specific issue we will address is the use of plastics as cutlery and the

way plastics are produced along with all the waste that is contaminating our environment

because of them. We will offer an alternative to plastics that will be Bamboo disposable cutlery

and tableware. Our company will be based around reducing the use of plastics in the food

industry, while reinvesting our profits into building a better environment. We will commit that

our profits will be utilized to bring awareness to flooding and over development of the wetlands

and the commitment to cleaning up local parks and public lands.

Our organization we are developing has decided to be a company that offers alternatives

to disposable plastic cutlery. Our Bamboo cutlery and tableware will be cheap, dependable, and

customizable for food and beverage distributors to use instead of the traditional plastics. We are a

smaller group but hope we can get buy-in from our users to help us support and grow as a

company.

The organization we are developing will be a smaller non-profit that supplies to

manufacturers a product that is 100% biodegradable and is made from eco-friendly bamboo.

Beautiful Bamboo gives 100% of its profits back to organizations that help recycle and clean up

debris and litter throughout the nation and possibly onto global reaches.

After long consideration and a close review, we feel that the name of our organization should be

BEAUTIFUL BAMBOO. It is derived from the bamboo that is used to make the eco-friendly
cutlery and tableware products that are the base of our organization as well as the beautiful

things that are done to help improve the environment through the bamboo.

Bamboo is a biodegradable and environmentally friendly material, so this should help

companies make a stronger effort in reducing or eliminating cutlery and tableware plastic waste.

With the donated profits, organizations would be able to reach out further in communities who

are actively trying to conserve coastal wetlands to prevent catastrophic floods caused by over

development. The profits will also help the companies we partner with, who clean the litter in

parks and public lands throughout our communities, have more workforce and resources to do

so. Our organization targets many different problems that help many environmental causes, and

we like to think of it as a one-stop-shop for them. The changes we are proposing require a group

effort from the manufacturer, consumers, as well as the end-user.

The public campaign will consist of public relations. We believe this will be an effective

way of campaigning for multiple reasons. As for one, our goal is to try and inform others about

the problems and make it clear what we stand for. By informing the public and being involved,

we can hope to increase the awareness of our organization. Through practices such as community

outreach and social media advertisement, we believe we can increase the awareness of Beautiful

Bamboo.

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