Mini Project 2 Format
Mini Project 2 Format
Mini Project 2 Format
ON
TEC SHOES
“Shoes Make Your Fly”
Submitted to Dr. A.P.J. Abdul Kalam Technical University, Lucknow
For the fulfillment for the Degree of
MASTER OF BUSINESS ADMINISTRATION
(2022 -2024)
Submitted By
Yash VARSHNEY
Submitted To
Jaipuria Institute of Management, Indirapuram
Ghaziabad, India
Table of Contents
S. No Contents Pages
I Acknowledgement 1
1 Introduction 6-8
6 Findings 28-30
7 Suggestions/Recommendations 31-34
8 Conclusion 35-37
9 Bibliography 38
Acknowledgement
Yash Varshney
Executive summary
Purpose
Did you ever consider a shoe a few years ago that could
effectively track your movements and analyze the footsteps?
While you are wearing it and going about your daily business,
does the shoe also evaluate your gait patterns and a variety of
other health metrics?
A tec shoe can pretty much give you all the necessary health
metrics so you can keep track of things and get healthier. In a
world where it is questionable whether this quick evolution of
technology is advantageous or not, it is really astonishing how
technology is assisting the general public in improving their
health. If you've ever been curious about Tec sneakers. They
are the modern wearable smart devices that you can wear like
shoes and use to monitor all the important health indicators
throughout the day. Keep in mind that we mentioned "today's
time" since it has more than one function to fulfill.
INTRODUCTION
Features:
The Tec shoe will create its primary product line with very
distinguishable features and advantages that will cover the
market share and support future growth. The major
characteristics and advantages of its core product to its
customers include appealing shoe designs and coordinating
watches with a variety of shapes and colors and exceptional
quality at a fair price. As it focuses on using environmentally
friendly items in its manufacture, some of its key product's
qualities. Additionally, it offers footwear with supportive
soles and soles that are beneficial to those with diabetes.
Recycled tire soles can also be used to make the sole of shoes,
maximizing the use of leftover materials.
Historical Evolution:
Technological Components:
Literature Review:
Case Studies:
Prototype Testing:
Comparative Analysis:
MARKETING PLAN
By Distribution Channel
• Supermarket/Hypermarket
• Online Store
By End User
• Men
• Women
• Child(15-20)
By Product Type
By Region
Europe :
• Germany
• Italy
• Spain
• France
Asia – Pacific:
• China
• India
• Japan
• New Zealand
• Rest of Asia-Pacific
Product Branding:
OPERATIONAL PLAN
• High-quality Leather.
• Rubber
FINANCIAL PLAN
Source of Funds:
Self-funding - Rs 40,00,000
FINDINGS