Design thinking is a human-centered approach to innovation Types of Data in Design Thinking
 Importance of Value Analysis


that draws from the designer’s toolkit to integrate the needs of 1.Qualitative Data: User Interviews: In-depth conversations Ensuring Solutions Align with User Needs
people, the possibilities of technology, and the requirements with users to understand their experiences, needs, and pain Importance: User satisfaction is a critical factor in the
for business success.Design is a process encourages points.
success of any solution.
participants to think outside the box in the pursuit of creative Observations: Directly observing users in their natural Maximizing Impact with Limited Resources
or innovative solutions. Design Thinking proposes a get-your- environment to gain insights into their behaviors and Importance: Resources, including time and budget, are
hands-dirty, learning-by-doing approach. Successful interactions. Surveys and Questionnaires: Collecting often limited.
businesses are making billions by recognizing the value of subjective information about user preferences, opinions, and Reducing the Risk of Investing in Ineffective Solutions
integrating “design thinking” into their process. Design thinking attitudes. Personal Development: Creating fictional but Importance: By evaluating feasibility, organizations can
shifts the focus from a business-centric engineering solution, realistic characters based on qualitative data to represent identify potential challenges and risks associated with
to a customer-centric solution. different user archetypes. Empathy Maps: Visual presentations implementing a solution.
of users' thoughts, feelings, and actions.
 Contributing to Long-Term Success and Sustainability
2.Quantitative Data: Surveys with Closed-Ended Questions: Importance: Alignment with business goals, feasibility,
Gathering numerical data to analyze trends and patterns.
innovation, and user satisfaction collectively contribute to
Analytics and Metrics: Tracking user interactions, the long-term success and sustainability of a design.

engagement, and other measurable data points in digital Components of Value Analysis
products or services. A/B Testing: Comparing two or more User Satisfaction
versions of a solution to determine which performs better Importance: Positive user experiences contribute to the
based on quantifiable metrics. User Testing Metrics: perceived value of a design, enhancing the likelihood of
Collecting quantitative data during usability testing, such as user adoption and satisfaction
success rates, task completion times, and error rates. Business Goals Alignment
Feedback Ratings: Numeric ratings or Likert scales to quantify Importance: Ensures that the design solution contributes
Approaches in Design Thinking
user satisfaction or perceived usability.3. Behavioral Data: meaningfully to the strategic objectives of the organization,
Desirability:What makes sense to people and for people?
User Journey Maps: Mapping out the steps users take to aligning efforts with broader business goals
Feasibility:What is technically possible within the foreseeable accomplish specific tasks or goals. Task Analysis: Breaking Feasibility
future? Viability: What is likely to become part of a sustainable down complex tasks into smaller, observable actions to Importance: Practicality and viability assessments help
business model understand the user's workflow. avoid investing in solutions that may be challenging to
implement, reducing the risk of failure.

Design thinking is a human-centered approach to innovation Types of Data in Design Thinking
 Importance of Value Analysis

that draws from the designer’s toolkit to integrate the needs of 1.Qualitative Data: User Interviews: In-depth conversations Ensuring Solutions Align with User Needs
people, the possibilities of technology, and the requirements with users to understand their experiences, needs, and pain Importance: User satisfaction is a critical factor in the
for business success.Design is a process encourages points.
success of any solution.
participants to think outside the box in the pursuit of creative Observations: Directly observing users in their natural Maximizing Impact with Limited Resources
or innovative solutions. Design Thinking proposes a get-your- environment to gain insights into their behaviors and Importance: Resources, including time and budget, are
hands-dirty, learning-by-doing approach. Successful interactions. Surveys and Questionnaires: Collecting often limited.
businesses are making billions by recognizing the value of subjective information about user preferences, opinions, and Reducing the Risk of Investing in Ineffective Solutions
integrating “design thinking” into their process. Design thinking attitudes. Personal Development: Creating fictional but Importance: By evaluating feasibility, organizations can
shifts the focus from a business-centric engineering solution, realistic characters based on qualitative data to represent identify potential challenges and risks associated with
to a customer-centric solution. different user archetypes. Empathy Maps: Visual presentations implementing a solution.
of users' thoughts, feelings, and actions.
 Contributing to Long-Term Success and Sustainability
2.Quantitative Data: Surveys with Closed-Ended Questions: Importance: Alignment with business goals, feasibility,
Gathering numerical data to analyze trends and patterns.
innovation, and user satisfaction collectively contribute to
Analytics and Metrics: Tracking user interactions, the long-term success and sustainability of a design.

engagement, and other measurable data points in digital Components of Value Analysis
products or services. A/B Testing: Comparing two or more User Satisfaction
versions of a solution to determine which performs better Importance: Positive user experiences contribute to the
based on quantifiable metrics. User Testing Metrics: perceived value of a design, enhancing the likelihood of
Collecting quantitative data during usability testing, such as user adoption and satisfaction
success rates, task completion times, and error rates. Business Goals Alignment
Feedback Ratings: Numeric ratings or Likert scales to quantify Importance: Ensures that the design solution contributes
Approaches in Design Thinking
user satisfaction or perceived usability.3. Behavioral Data: meaningfully to the strategic objectives of the organization,
Desirability: What makes sense to people and for people?
User Journey Maps: Mapping out the steps users take to aligning efforts with broader business goals
Feasibility: What is technically possible within the foreseeable accomplish specific tasks or goals. Task Analysis: Breaking Feasibility
future? Viability: What is likely to become part of a sustainable down complex tasks into smaller, observable actions to Importance: Practicality and viability assessments help
business model understand the user's workflow. avoid investing in solutions that may be challenging to
implement, reducing the risk of failure.

Design thinking is a human-centered approach to innovation Types of Data in Design Thinking
 Importance of Value Analysis

that draws from the designer’s toolkit to integrate the needs of 1.Qualitative Data: User Interviews: In-depth conversations Ensuring Solutions Align with User Needs
people, the possibilities of technology, and the requirements with users to understand their experiences, needs, and pain Importance: User satisfaction is a critical factor in the
for business success.Design is a process encourages points.
success of any solution.
participants to think outside the box in the pursuit of creative Observations: Directly observing users in their natural Maximizing Impact with Limited Resources
or innovative solutions. Design Thinking proposes a get-your- environment to gain insights into their behaviors and Importance: Resources, including time and budget, are
hands-dirty, learning-by-doing approach. Successful interactions. Surveys and Questionnaires: Collecting often limited.
businesses are making billions by recognizing the value of subjective information about user preferences, opinions, and Reducing the Risk of Investing in Ineffective Solutions
integrating “design thinking” into their process. Design thinking attitudes. Personal Development: Creating fictional but Importance: By evaluating feasibility, organizations can
shifts the focus from a business-centric engineering solution, realistic characters based on qualitative data to represent identify potential challenges and risks associated with
to a customer-centric solution. different user archetypes. Empathy Maps: Visual presentations implementing a solution.
of users' thoughts, feelings, and actions.
 Contributing to Long-Term Success and Sustainability
2.Quantitative Data: Surveys with Closed-Ended Questions: Importance: Alignment with business goals, feasibility,
Gathering numerical data to analyze trends and patterns.
innovation, and user satisfaction collectively contribute to
Analytics and Metrics: Tracking user interactions, the long-term success and sustainability of a design.

engagement, and other measurable data points in digital Components of Value Analysis
products or services. A/B Testing: Comparing two or more User Satisfaction
versions of a solution to determine which performs better Importance: Positive user experiences contribute to the
based on quantifiable metrics. User Testing Metrics: perceived value of a design, enhancing the likelihood of
Collecting quantitative data during usability testing, such as user adoption and satisfaction
success rates, task completion times, and error rates. Business Goals Alignment
Feedback Ratings: Numeric ratings or Likert scales to quantify Importance: Ensures that the design solution contributes
Approaches in Design Thinking
user satisfaction or perceived usability.3. Behavioral Data: meaningfully to the strategic objectives of the organization,
Desirability:What makes sense to people and for people?
User Journey Maps: Mapping out the steps users take to aligning efforts with broader business goals
Feasibility:What is technically possible within the foreseeable accomplish specific tasks or goals. Task Analysis: Breaking Feasibility
future? Viability: What is likely to become part of a sustainable down complex tasks into smaller, observable actions to Importance: Practicality and viability assessments help
business model understand the user's workflow. avoid investing in solutions that may be challenging to
implement, reducing the risk of failure.

Design thinking is a human-centered approach to innovation Types of Data in Design Thinking
 Importance of Value Analysis

that draws from the designer’s toolkit to integrate the needs of 1.Qualitative Data: User Interviews: In-depth conversations Ensuring Solutions Align with User Needs
people, the possibilities of technology, and the requirements with users to understand their experiences, needs, and pain Importance: User satisfaction is a critical factor in the
for business success.Design is a process encourages points.
success of any solution.
participants to think outside the box in the pursuit of creative Observations: Directly observing users in their natural Maximizing Impact with Limited Resources
or innovative solutions. Design Thinking proposes a get-your- environment to gain insights into their behaviors and Importance: Resources, including time and budget, are
hands-dirty, learning-by-doing approach. Successful interactions. Surveys and Questionnaires: Collecting often limited.
businesses are making billions by recognizing the value of subjective information about user preferences, opinions, and Reducing the Risk of Investing in Ineffective Solutions
integrating “design thinking” into their process. Design thinking attitudes. Personal Development: Creating fictional but Importance: By evaluating feasibility, organizations can
shifts the focus from a business-centric engineering solution, realistic characters based on qualitative data to represent identify potential challenges and risks associated with
to a customer-centric solution. different user archetypes. Empathy Maps: Visual presentations implementing a solution.
of users' thoughts, feelings, and actions.
 Contributing to Long-Term Success and Sustainability
2.Quantitative Data: Surveys with Closed-Ended Questions: Importance: Alignment with business goals, feasibility,
Gathering numerical data to analyze trends and patterns.
innovation, and user satisfaction collectively contribute to
Analytics and Metrics: Tracking user interactions, the long-term success and sustainability of a design.

engagement, and other measurable data points in digital Components of Value Analysis
products or services. A/B Testing: Comparing two or more User Satisfaction
versions of a solution to determine which performs better Importance: Positive user experiences contribute to the
based on quantifiable metrics. User Testing Metrics: perceived value of a design, enhancing the likelihood of
Collecting quantitative data during usability testing, such as user adoption and satisfaction
success rates, task completion times, and error rates. Business Goals Alignment
Feedback Ratings: Numeric ratings or Likert scales to quantify Importance: Ensures that the design solution contributes
Approaches in Design Thinking
user satisfaction or perceived usability.3. Behavioral Data: meaningfully to the strategic objectives of the organization,
Desirability:What makes sense to people and for people?
User Journey Maps: Mapping out the steps users take to aligning efforts with broader business goals
Feasibility:What is technically possible within the foreseeable accomplish specific tasks or goals. Task Analysis: Breaking Feasibility
future? Viability: What is likely to become part of a sustainable down complex tasks into smaller, observable actions to Importance: Practicality and viability assessments help
business model understand the user's workflow. avoid investing in solutions that may be challenging to
implement, reducing the risk of failure.
 Innovation Heatmaps: Visual representations of user interactions, Phases Of Design Thinking Process

Importance: Encourages creativity and novelty, providing a highlighting areas of high or low engagement on a digital Empathize – Connect with and understand the users To create
competitive edge and contributing to the long-term success interface. Click-through Rates: Tracking the percentage of meaningful innovations, you need to know your users and care
of the design.
users who click on specific elements or proceed to the next about their lives .Empathy is the centerpiece of a human-
Interconnectedness step in a process.4. Contextual Data: Environmental centered design process. The Empathize mode is the work you
Balancing Components: Finding a balance among user Analysis: Considering the physical and social context in which do to understand people, within the context of your design
satisfaction, business goals alignment, feasibility, and users operate. Cultural Insights: Understanding cultural challenge. It is your effort to understand the way they do
innovation is crucial for a successful design that considers nuances that may impact user behavior and preferences.
things and why, their physical and emotional needs, how they
all relevant aspects Competitive Analysis: Examining similar products or services think about world, and what is meaningful to them

Iterative Evaluation: Value analysis is an ongoing, iterative in the market to identify opportunities and gap. 5. Iterative Observe .Engage.Watch and Listen

process. Revisiting and reevaluating each component as the Feedback: Prototype Testing Feedback: Gathering feedback engagement

design evolves ensures continuous alignment with changing from users on prototypes to inform design iterations. Iterative Define –The Define mode of the design process is all about
user needs, business goals, and technological Design Metrics: Measuring improvements or changes in user bringing clarity and focus to the design space. It is your
advancements. experience throughout the design process.
 chance, and responsibility, as a design thinker to

Value Metrics:
 define the challenge you are taking on, based on what you
User-Centered Metric,Business Metrics,Feasibility have learned about your user and about the context

Metrics,Innovation Metrics
 The goal of the Define mode is to craft a meaningful and
Techniques for Value Analysis:SWOT Analysis,Cost-Benefit actionable problem statement – this is what we call a point-of-
Analysis,Impact Mapping view

Ideate – Brainstorm lots of ideas.Ideate is the mode of the

design process in which you concentrate on idea generation.
Mentally it represents a process of “going wide” in terms of
concepts and outcomes. Ideation provides both the fuel and
also the source material for building prototypes and getting
innovative solutions into the hands of your user

Prototype – Narrow down the ideas and build prototypes.The

Prototype mode is the iterative generation of artifacts intended
to answer questions that get you closer to your final solution.

A prototype can be anything that a user can interact with – be

it a wall of post-it notes, a gadget you put together, a role-
playing activity, or even a storyboard

Test – Use the results to support decision-making.The Test

mode is when you solicit feedback, about the prototypes you
have created, from your users and have another opportunity to
gain empathy for the people you are designing for

Innovation Heatmaps: Visual representations of user interactions, Phases Of Design Thinking Process

Importance: Encourages creativity and novelty, providing a highlighting areas of high or low engagement on a digital Empathize – Connect with and understand the users To create
competitive edge and contributing to the long-term success interface. Click-through Rates: Tracking the percentage of meaningful innovations, you need to know your users and care
of the design.
users who click on specific elements or proceed to the next about their lives .Empathy is the centerpiece of a human-
Interconnectedness step in a process.4. Contextual Data: Environmental centered design process. The Empathize mode is the work you
Balancing Components: Finding a balance among user Analysis: Considering the physical and social context in which do to understand people, within the context of your design
satisfaction, business goals alignment, feasibility, and users operate. Cultural Insights: Understanding cultural challenge. It is your effort to understand the way they do
innovation is crucial for a successful design that considers nuances that may impact user behavior and preferences.
things and why, their physical and emotional needs, how they
all relevant aspects Competitive Analysis: Examining similar products or services think about world, and what is meaningful to them

Iterative Evaluation: Value analysis is an ongoing, iterative in the market to identify opportunities and gap. 5. Iterative Observe .Engage.Watch and Listen

process. Revisiting and reevaluating each component as the Feedback: Prototype Testing Feedback: Gathering feedback engagement

design evolves ensures continuous alignment with changing from users on prototypes to inform design iterations. Iterative Define –The Define mode of the design process is all about
user needs, business goals, and technological Design Metrics: Measuring improvements or changes in user bringing clarity and focus to the design space. It is your
advancements. experience throughout the design process.
 chance, and responsibility, as a design thinker to

Value Metrics:
 define the challenge you are taking on, based on what you
User-Centered Metric,Business Metrics,Feasibility have learned about your user and about the context

Metrics,Innovation Metrics
 The goal of the Define mode is to craft a meaningful and
Techniques for Value Analysis:SWOT Analysis,Cost-Benefit actionable problem statement – this is what we call a point-of-
Analysis,Impact Mapping view

Ideate – Brainstorm lots of ideas.Ideate is the mode of the

design process in which you concentrate on idea generation.
Mentally it represents a process of “going wide” in terms of
concepts and outcomes. Ideation provides both the fuel and
also the source material for building prototypes and getting
innovative solutions into the hands of your user

Prototype – Narrow down the ideas and build prototypes.The

Prototype mode is the iterative generation of artifacts intended
to answer questions that get you closer to your final solution.

A prototype can be anything that a user can interact with – be

it a wall of post-it notes, a gadget you put together, a role-
playing activity, or even a storyboard

Test – Use the results to support decision-making.The Test

mode is when you solicit feedback, about the prototypes you
have created, from your users and have another opportunity to
gain empathy for the people you are designing for

Innovation Heatmaps: Visual representations of user interactions, Phases Of Design Thinking Process

Importance: Encourages creativity and novelty, providing a highlighting areas of high or low engagement on a digital Empathize – Connect with and understand the users To create
competitive edge and contributing to the long-term success interface. Click-through Rates: Tracking the percentage of meaningful innovations, you need to know your users and care
of the design.
users who click on specific elements or proceed to the next about their lives .Empathy is the centerpiece of a human-
Interconnectedness step in a process.4. Contextual Data: Environmental centered design process. The Empathize mode is the work you
Balancing Components: Finding a balance among user Analysis: Considering the physical and social context in which do to understand people, within the context of your design
satisfaction, business goals alignment, feasibility, and users operate. Cultural Insights: Understanding cultural challenge. It is your effort to understand the way they do
innovation is crucial for a successful design that considers nuances that may impact user behavior and preferences.
things and why, their physical and emotional needs, how they
all relevant aspects Competitive Analysis: Examining similar products or services think about world, and what is meaningful to them

Iterative Evaluation: Value analysis is an ongoing, iterative in the market to identify opportunities and gap. 5. Iterative Observe .Engage.Watch and Listen

process. Revisiting and reevaluating each component as the Feedback: Prototype Testing Feedback: Gathering feedback engagement

design evolves ensures continuous alignment with changing from users on prototypes to inform design iterations. Iterative Define –The Define mode of the design process is all about
user needs, business goals, and technological Design Metrics: Measuring improvements or changes in user bringing clarity and focus to the design space. It is your
advancements. experience throughout the design process.
 chance, and responsibility, as a design thinker to

Value Metrics:
 define the challenge you are taking on, based on what you
User-Centered Metric,Business Metrics,Feasibility have learned about your user and about the context

Metrics,Innovation Metrics
 The goal of the Define mode is to craft a meaningful and
Techniques for Value Analysis:SWOT Analysis,Cost-Benefit actionable problem statement – this is what we call a point-of-
Analysis,Impact Mapping view

Ideate – Brainstorm lots of ideas.Ideate is the mode of the

design process in which you concentrate on idea generation.
Mentally it represents a process of “going wide” in terms of
concepts and outcomes. Ideation provides both the fuel and
also the source material for building prototypes and getting
innovative solutions into the hands of your user

Prototype – Narrow down the ideas and build prototypes.The

Prototype mode is the iterative generation of artifacts intended
to answer questions that get you closer to your final solution.

A prototype can be anything that a user can interact with – be

it a wall of post-it notes, a gadget you put together, a role-
playing activity, or even a storyboard

Test – Use the results to support decision-making.The Test

mode is when you solicit feedback, about the prototypes you
have created, from your users and have another opportunity to
gain empathy for the people you are designing for

Innovation Heatmaps: Visual representations of user interactions, Phases Of Design Thinking Process

Importance: Encourages creativity and novelty, providing a highlighting areas of high or low engagement on a digital Empathize – Connect with and understand the users To create
competitive edge and contributing to the long-term success interface. Click-through Rates: Tracking the percentage of meaningful innovations, you need to know your users and care
of the design.
users who click on specific elements or proceed to the next about their lives .Empathy is the centerpiece of a human-
Interconnectedness step in a process.4. Contextual Data: Environmental centered design process. The Empathize mode is the work you
Balancing Components: Finding a balance among user Analysis: Considering the physical and social context in which do to understand people, within the context of your design
satisfaction, business goals alignment, feasibility, and users operate. Cultural Insights: Understanding cultural challenge. It is your effort to understand the way they do
innovation is crucial for a successful design that considers nuances that may impact user behavior and preferences.
things and why, their physical and emotional needs, how they
all relevant aspects Competitive Analysis: Examining similar products or services think about world, and what is meaningful to them

Iterative Evaluation: Value analysis is an ongoing, iterative in the market to identify opportunities and gap. 5. Iterative Observe .Engage.Watch and Listen

process. Revisiting and reevaluating each component as the Feedback: Prototype Testing Feedback: Gathering feedback engagement

design evolves ensures continuous alignment with changing from users on prototypes to inform design iterations. Iterative Define –The Define mode of the design process is all about
user needs, business goals, and technological Design Metrics: Measuring improvements or changes in user bringing clarity and focus to the design space. It is your
advancements. experience throughout the design process.
 chance, and responsibility, as a design thinker to

Value Metrics:
 define the challenge you are taking on, based on what you
User-Centered Metric,Business Metrics,Feasibility have learned about your user and about the context

Metrics,Innovation Metrics
 The goal of the Define mode is to craft a meaningful and
Techniques for Value Analysis:SWOT Analysis,Cost-Benefit actionable problem statement – this is what we call a point-of-
Analysis,Impact Mapping view

Ideate – Brainstorm lots of ideas.Ideate is the mode of the

design process in which you concentrate on idea generation.
Mentally it represents a process of “going wide” in terms of
concepts and outcomes. Ideation provides both the fuel and
also the source material for building prototypes and getting
innovative solutions into the hands of your user

Prototype – Narrow down the ideas and build prototypes.The

Prototype mode is the iterative generation of artifacts intended
to answer questions that get you closer to your final solution.

A prototype can be anything that a user can interact with – be

it a wall of post-it notes, a gadget you put together, a role-
playing activity, or even a storyboard

Test – Use the results to support decision-making.The Test

mode is when you solicit feedback, about the prototypes you
have created, from your users and have another opportunity to
gain empathy for the people you are designing for