06:09 16/10/2023 Exercise IV - Chapter 10: Attempt review

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/ Quiz - Chapter 10 - Persuasive messages / Exercise IV - Chapter 10

Started on Monday, 16 October 2023, 6:05 AM

State Finished
Completed on Monday, 16 October 2023, 6:08 AM
Time taken 3 mins 40 secs
Grade 14.00 out of 15.00 (93%)

Question 1

Correct

Mark 1.00 out of 1.00

AIDA, the indirect strategy for persuasive messages, seeks to gain the attention, interest, ________, and action of the audience.

Select one:
A. deduction

B. discernment

C. direction

D. desire 

Your answer is correct.

The correct answer is: desire

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06:09 16/10/2023 Exercise IV - Chapter 10: Attempt review

Question 2

Correct

Mark 1.00 out of 1.00

Which of the following is not an effective persuasion technique?

Select one:
A. Make a reasonable, specific request

B. Recognize the power of loss

C. Incite fear 

D.
Establish credibility

Your answer is correct.

The correct answer is: Incite fear

Question 3

Correct

Mark 1.00 out of 1.00

Nicole wants to ask her boss if she can telecommute two days a week, but she's afraid her boss will oppose her request. What should
she do first in her written request?

Select one:
A. Reduce resistance

B. Gain attention 

C. Motivate action

D. Build interest

Your answer is correct.

The correct answer is: Gain attention

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06:09 16/10/2023 Exercise IV - Chapter 10: Attempt review

Question 4

Correct

Mark 1.00 out of 1.00

Effective persuaders may choose from different organizational strategies to get the results they want. Which of the following is
the most accurate statement about organizational patterns?

Select one:
A. When you expect resistance or when you need to educate the receiver, use the indirect organizational pattern. 

B. If you are asking for something that you know will be approved, use the indirect organizational strategy.

C. When writing a persuasive message, always use the indirect organizational strategy.

D. The organizational strategy used is unimportant in persuasive messages.

Your answer is correct.

The correct answer is: When you expect resistance or when you need to educate the receiver, use the indirect organizational pattern.

Question 5

Correct

Mark 1.00 out of 1.00

Colton has analyzed his purpose and his audience and has considered how he will adapt his message to meet his audience's needs.
What should he do next according to the 3-x-3 writing process?

Select one:
A.
Call audience members to confirm his approach.

B. Collect data and organize it. 

C. Edit what he's done so far.

D. Start writing his final draft.

Your answer is correct.

The correct answer is: Collect data and organize it.

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06:09 16/10/2023 Exercise IV - Chapter 10: Attempt review

Question 6

Correct

Mark 1.00 out of 1.00

Candace is writing a proposal for her board of directors to request that her company implement a wellness program. The first thing she
should do is to ________.

Select one:
A. compose a rough draft of the proposal.

B.
gather information to include in the proposal.

C. prepare an outline.

D. decide on the purpose of her proposal. 

Your answer is correct.

The correct answer is: decide on the purpose of her proposal.

Question 7

Incorrect

Mark 0.00 out of 1.00

The statement Did you know you can select five family members to enjoy free access to our newspaper with your online subscription?
________.

Select one:
A. builds interest with an expert opinion

B. motivates action

C. presents an indirect benefit 

D. gains attention by asking a question that focuses on reader benefits

Your answer is incorrect.

The correct answer is: gains attention by asking a question that focuses on reader benefits

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06:09 16/10/2023 Exercise IV - Chapter 10: Attempt review

Question 8

Correct

Mark 1.00 out of 1.00

A "limited-time offer" is an example of which psychological trigger that influences people to act or believe?

Select one:
A. Commitment

B. Social proof

C. Authority

D. Scarcity 

Your answer is correct.

The correct answer is: Scarcity

Question 9

Correct

Mark 1.00 out of 1.00

Showing customers how your product or service solves a problem, achieves a personal or work objective, or makes life easier is
accomplished by ________.

Select one:
A. adapting the message to the audience. 

B. collecting information for your message.

C.
analyzing the purpose of the message.

D. organizing your message.

Your answer is correct.

The correct answer is: adapting the message to the audience.

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06:09 16/10/2023 Exercise IV - Chapter 10: Attempt review

Question 10

Correct

Mark 1.00 out of 1.00

Which of the following is the most accurate statement about the AIDA strategy?

Select one:
A. Use facts, figures, expert opinions, examples, specific details, and direct and indirect benefits to build interest. 

B.
The steps in the AIDA strategy must always be carried out in order.

C. Counterarguments should never be presented in a persuasive message because doing so will remind the reader of other
options.

D. The AIDA strategy consists of four separate steps that must be carried out separately.

Your answer is correct.

The correct answer is: Use facts, figures, expert opinions, examples, specific details, and direct and indirect benefits to build interest.

Question 11

Correct

Mark 1.00 out of 1.00

Which of the following is true about persuasion in the digital age?

Select one:
A. Persuaders play on emotions by using flattery, empathy, nonverbal cues, and likability appeals. 

B. The volume and reach of persuasive messages have become limited.

C.
Persuasion is less complex and personal.

D. Only organizations with dedicated sales teams are in the persuasion business.

Your answer is correct.

The correct answer is: Persuaders play on emotions by using flattery, empathy, nonverbal cues, and likability appeals.

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06:09 16/10/2023 Exercise IV - Chapter 10: Attempt review

Question 12

Correct

Mark 1.00 out of 1.00

Which of the following defines persuasion?

Select one:
A. Persuasion involves an attempt to influence.

B. All of these are part of the definition of persuasion. 

C. Persuasion is a symbolic process.

D. Persuasion involves transmitting a message.

Your answer is correct.

The correct answer is: All of these are part of the definition of persuasion.

Question 13

Correct

Mark 1.00 out of 1.00

Dillon wants to adapt his sales message to his target audience. What question is his audience likely to ask while reading his message?

Select one:
A. Why should I?

B. What's in it for me?

C. Who cares?

D. Dillon’s target audience will likely ask all of these questions. 

Your answer is correct.

The correct answer is: Dillon’s target audience will likely ask all of these questions.

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06:09 16/10/2023 Exercise IV - Chapter 10: Attempt review

Question 14

Correct

Mark 1.00 out of 1.00

Corinne is writing a persuasive message to her staff and includes the opening sentence Your hard work in planning last month's trade
show made it the most successful we have ever had. She is gaining her reader's attention by using what type of opening statement?

Select one:
A. A description of the problem

B. A stimulating question

C. A reader benefit

D. A compliment 

Your answer is correct.

The correct answer is: A compliment

Question 15

Correct

Mark 1.00 out of 1.00

Which of the following sequences works best for most persuasive messages?

Select one:
A.
Motivate action, gain attention, build interest, request order

B. Build interest, gain attention, motivate action, elicit desire and reduce resistance

C. 
Gain attention, build interest, elicit desire and reduce resistance, motivate action

D. Gain attention, build interest, motivate action, request order

Your answer is correct.

The correct answer is: Gain attention, build interest, elicit desire and reduce resistance, motivate action

◄ Exercise III - Chapter 10

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06:09 16/10/2023 Exercise IV - Chapter 10: Attempt review

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