Dipali Final

Title Page
“A Study on Agriculture Loans of

ICICI Bank Ltd Yavatmal”
Project Report Submitted to (Savitribai Phule Pune University)
In Partial Fulfillment of Requirement for the Award of
Master of Business Administration
By
Miss. Dipali Devidas Rathod
Under the guidance of

Prof. Urmila Nikam
Sinhagad Institute of Business Administration

and Research
2021-2022
Sinhagad Institute of Business Administration and Research, Kondhwa
(Bk.), Pune
Institution Approval Letter
Summer Internship Program
Mr/Ms Dipali Devidas Rathod
of batch 2021-2022 is granted permission by the institute to do the Summer
Internship Project titled “A Study on Customer Satisfaction towards ICICI Bank
Yavatmal at ICICI Bank Yavatmal during 1 October 2021 to 30th November 2021.
Project Guide Director
Prof. Urmila Nikam Mr. Dhananjay Mandlik
Place: Pune
Date: 30th November 2021

November 30, 2021
TO WHOMSOEVER IT MAY CONCERN
This is to certify that Mrs. Dipali Devidas Rathod was associated with ICICI Bank Limited in the
capacity of a trainee from October 1, 2021 to November 30, 2021 with our Finance and Sales Group,
Yavatmal. She has worked under the guidance of Mr. Rupesh Thapa, Manager of the Finance and
Sales Group, Yavatmal. During the Training and Internship program, she has successfully gone
through 15 days of training period and 45 days of job internship program.
She has successfully completed her project with ICICI Bank.
We wish her all the best in her future endeavours.
Regards,
Rupesh Thapa
Chief Manager
HRMG
ICICI Bank Limited
Communication Office: No. 356, Royal Solitaire, 2nd Floor, Postal Ground Road Yavatmal-445001
Registered Office: 1089 Appasaheb Marathe Marg Prabhadevi Mumbai: 400025. Maharashtra, India
Declaration
I, the undersigned, hereby declare that the Project Report titled “A Study on
Customer Satisfaction towards ICICI Bank Yavatmal written and submitted by
me to Sinhagad Pune University, in partial fulfillment of the requirement for the
award of Master of Business Administration is my original work and the
conclusions drawn therein are based on the material collected by myself.
Place: Pune Date: / /2022

Name & sign of Research Student
Dipali Devidas Rathod
Acknowledgement
Completing a task is never alone journey. It is often the result of valuable contribution
from a number of individuals in every possible way, which ultimately helps in
achieving the objectives.
My sincere gratitude to all Dhananjay Mandlik (Principal of CMCS) for their co-
operation. I also thank all the employees for their co-operation in successful
completion of my project.
Indeed, a great pleasure and amount of immense satisfaction for me to express my

profound gratitude towards my Academic Guide, Prof. Urmila Nikam. I would like
to thank him for his kind support and giving me the opportunity to present this
project.
I take pride in thanking my family and friends for their suggestions and constructive
criticisms, right from the inception of this project to its successful completion.
Dipali Devidas Rathod
MBA- II Year
INDEX
Sr. No. CONTENTS Page No.
1 INTRODUCTION 1-22
2 23
REVIEW OF LITERATURE
3 RESEARCH METHDOLOGY 24-30
31
4 BANK PROFILE
DATA ANALYSIS, INTERPRETATION AND

32-53
5 FINDINS
6 CONCLSUION AND RECOMMENDATIONS 54-55
7 APPENDIX
56-60
A) QUESTIONNAIRE
B) BIBLIOGRAPHY
List of Tables
Sr. No. Name of Tables Page No.
1 Table represents crop loan product details 17
2 Table represents farm equipment’s loan product detail 18
3 Table represents purchase of land for agriculture purpose detail 19
4 Table represents dairy loan product details 20
5 Table represents financing for poultry farm product details 21
6 Table represents Kisan credit card scheme detail 22
7 Table represents awareness of loan facilities provided by bank 32
8 Table represents availing any loan facilties provided by bank 33
9 Table represents types of loan taken 34
10 Table represents amount of loan taken 35
11 Table represents period of banking in Yavatmal Urban bank 36
12 Table represents reason to choose bank for taking agriculture loan 37
13 Table represents attitude of bank staff towards customers 38
14 Table represents percentage of customers satisfied with rate of interest 39
15 Table represents period of receiving loan from date of application 40
16 Table represents rate the repayment period provided by bank 41
17 Table represents rate overall service quality of bank 42
18 Table represents other bank providing better services 43
19 Table represents switch over any other bank 44
20 Table represents eligibility criteria for offering loan 45
21 Table represents loan to farmer is financial option 46
22 Table represents landless farmers, tenants can avail agriculture credit 47

23 Table represents types of loans provided by bank to farmers 48
24 Table represents loan provided by bank is critical 49
25 Table represents essential documents required 50

List of Charts
Sr. No. Name of Tables Page No.
1 Chart shows the different types of loans 3

2 Chart shows awareness of loan facilities provided by bank 32
3 Chart shows availing any loan facilties provided by bank 33
5 Chart shows types of loan taken 34
6 Chart shows amount of loan taken 35
7 Chart shows period of banking in Yavatmal Urban bank 36
8 Chart shows reason to choose bank for taking agriculture loan 37

9 Chart shows attitude of bank staff towards customers 38
10 Chart shows percentage of customers satisfied with rate of interest 39
11 Chart shows period of receiving loan from date of application 40
12 Chart shows rate the repayment period provided by bank 41
13 Chart shows rate overall service quality of bank 42

14 Chart shows other bank providing better services 43
15 Chart shows switch over any other bank 44
16 Chart shows eligibility criteria for offering loan 45
17 Chart shows loan to farmer is financial option 46
18 Chart shows landless farmers, tenants can avail agriculture credit 47
19 Chart shows types of loans provided by bank to farmers 48
20 Chart shows loan provided by bank is critical 49
21 Chart shows essential documents 50
Executive Summary
Agriculture has become a significant transformation within the banking industry in the past
few years. Bankers now see agribusiness as a big opportunity to be tapped and to be built
on. It is no longer been seen as merely a regulatory requirement.
Agriculture is thus becoming Agribusiness. It offers a larger business opportunity to bankers

to build their business models for growth in assets and thus creates new income streams by
offering customized products for agriculture and agri related activities.
Within the agriculture industry, agribusiness is widely used simply as a convenient

portmanteau of agriculture and business, referring to the range of activities and discipline
encompassed by modern food production. There is academic degree in publications, and so
forth, worldwide. Here, the term is only descriptive, and is synonymous in the broadest
sense with food industry.
Agribusiness is a broad term that encompasses the a number of businesses in agriculture

including food, production, farming, agrochemicals, farm machinery, warehousing,
wholesale and distribution, and processing, marketing and sale of food products.
CHAPTER NO. 1
INTRODUCTION
1. Introduction to the Report
Indian Banking framework is confronting various difficulties with the progression of

innovation. It gets basic for specialist organizations to meet the objective consumer
loyalties with nature of administrations expected by them on its conveyance based
financial administrations. Banking industry is the service industry and providing
various financial services through the application of IT to its customers. The present
research study is an attempt to highlight perception level of 200 customers of ICICI
bank living in district Bareilly with the objective to know the level of awareness and
satisfaction of IT service users of bank in rural areas of India. It is observed that
mostly customers are well aware and satisfied with the IT based banking services.
Globalization and liberalization dominated the each and every sphere of life and
economy of India. Banking which is an essential part of human beings is seemed to
be raped with these reforms and a huge change is seen in Indian banking system.
Before these reforms, people were concise to deposit and withdrawal of money from
the bank and services standard was becoming pathetic. The revolution swapped the
age-age long problems of human being as well as the marketing approach of the bank
to revolve them to customer oriented. Many new foreign banks came into the market
and change the whole scenario of banking system through their modern and
technology-based services. As reason Indian banks were also bound to follow the
latest trend, innovative services and facilities in their working environment to get and
maintain their huge market. With the coming of private sector bank as technology-
savvy banks, provided a lot of facilities to customers by offering them new products,
new services, new market and efficient delivery channels for the banking industry
putting credit, debit, smart card into the hands of customer with the development of
Tele-banking and internet banking. With years, banks are adding administrations to
their clients. The Indian financial industry is going through a period of clients
showcase. The clients have progressively decision in picking their banks. A challenge
has been built up inside the banks working in India. The proficiency of a financial
part relies on how it can convey its administrations to target clients in most ideal
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manner. So as to make due in this aggressive condition and give persistent consumer
loyalty, the suppliers of banking administration are presently required to ceaselessly
improve the nature of administrations.
A loan is a type of debt like all other debt instrument; a loan entails the redistribution
of financial assets over time between the lender and the borrower.
In a loan the borrower initially receives or borrows amount of money, called the
principal from the lender, and is obligated to pay back or repay an equal amount of
money to the lender at a later time. Typically, money is paid back in regular
instalments or partial repayment in an annuity, each instalment is the same amount.
The loan is generally provided at a cost referred to as interest on a debt, which

provides an incentive for the lender to engage in the loan. In a legal loan, each of
these obligations and the restrictions is enforce by contract, which can also place the
borrower under additional restriction known as the loan covenants. Loan is a an act of
giving money property or other material good to another party in exchange for the
future repayment of the principal amount along with interest. Acting as a provider of
loan is one of the principal tasks for the financial institutions such as banks and credit
card companies. Loans typically are secured loan or unsecured loan. A secured loan
involves pledging an asset such as car, boat and house) as collateral for the loan, if
the borrower default or doesn't pay back the loan, the lender takes possession of the
assets. As unsecured loan option is preferred, but not as common if the borrower
doesn't pay back the unsecured loan, the lender do isn't have right to take anything in
return.
Loans can come from individuals, corporations, financial institutions and

government. They are a way to flow the overall money supply in an economy as well
as open up competitions, introduce new products and expand business operations.
Loan is a primary source of revenue for many financial institutions such as banks, as
well as some retailers through the use of credit facilities.
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Various Loans Offered by ICICI Bank
Various loan schemes offered by ICICI bank for their customers.
1. Gold Loan
2. Vehicle Loan
3. Mortgage Loan
4. Term Loan
5. Cash Credit
6. Agriculture Loan
Gold Loan
Agricultural
Vehicle Loan
loan
Various Loans
offered by
bank
Mortgage
Cash Credit
Loan
Term Loan
Chart No. 1
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Vehicle loan
A vehicle loan is basically a loan that you can take out in order to purchase a vehicle.
In a vehicle loan you are not paying on the depreciation of the vehicle like you do
with a lease. Vehicle loan is generally offered by ICICI bank at an interest rate of
14%. You are paying on the vehicle with purchase price plus interest.
Buying the vehicle may be right for you if:
You have the money to make a significant down payment (20% or more)
➢ You would like to be able to trade in your vehicle.

➢ You prefer to own your vehicle.
➢ You like to travel and don't want to have restrictions about mileage
restrictions.
➢ You are tough on your vehicle and don't want to worry about wear and tear
charges.
Mortgage loan: -
A loan that is secured by a property or real estate is called a mortgage. In exchange

for fund received by the homebuyer to buy property or a home, a lender get the
promise of that buyer to get back the fund within a certain time frame for a certain
cost.
A mortgage loan is also referred to as a mortgage is used by purchasers of real

property to raise funds to buy real estate or by existing property owners to raise funds
for any purpose while putting a lien on the property being mortgaged. The loan is
“secured" on the borrower's property. Mortgage loan is offered at 13% by the bank.
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Term loan:-
A term loan is a monetary loan that is repaid in regular payment over a set period of
time usually last between one and ten years but last as long as 3 years in some case.
A term loan usually involves floating interest rates that will add additional balance to
repay.
Term loan can be given on an individual basis but are often use for small business
loans. The ability to repay over a long period of time is attractive on new or
expanding enterprises as the assumption is that they will increase profit over time.
Term loan provided by ICICI bank may include:-
➢ Building and Development term loan for working capital

➢ Plant and Machinery term loan
➢ Personal loan
Cash Credit
A cash credit is a short term credit provided by a bank. A bank provides this type of
funding but only after the required security is given to secure the loan. Once a
security for repayment has been given the business that receives the loan can
continuously draw from the bank up to a certain specified amount.
Bank offers cash credit account to business to finance their working capital
requirement the cash credit account is similar to the current account. The cash credit
account is supposed to be overdrawn almost continuously. The extent of overdrawing
is limit to the cash credit limit that the bank sanctioned.
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Gold Loan
As the name suggest gold loan is given against gold. Many nationalized banks,
private bank and other financial companies offer this loan at attractive interest rates.
Many go for this loan for the short-term period to meet the requirement of their
children's education, marriage and other financial problems in the family.
Gold loan doesn't demand any certificate to show your salary, your income or no
credit card history is required. One of the main advantages of gold loan is the low
interest rates. Usually loan over gold is provided at the interest of 12- 16% pa and
this is quite low as compared to personal loan which is available at interest rate of 15-
26% pa.
Fixed Deposit Receipt
A fixed deposit receipt issued by the same bank is the safest security for granting an
advance because the receipt represents the debt due from the banker himself. A
banker should grant an advance on a security of a fixed deposit receipt issued by the
other bank because the later possesses its paramount lien over the receipt. It may over
refuse to register the lien of the banker granting a loan against such receipt. The
banker should normally advance a loan to the same person or persons in whose name
the receipt is issued. In case it is issued in case of two or more persons, and loan is
sought by one of them, all the depositors must signed a letter of authority authorizing
the bank to sanction a loan to one of them on the basis of receipt.
Agricultural Loan
Agricultural loan is a broad term that encompasses a number of businesses in

agriculture including food production, farming, agrochemicals, farm machinery,
warehousing, wholesale and distribution, and processing, marketing and sale of food
products. Agricultural loan are available for a multitude of farming purpose to buy
input for the cultivation of food grain crops as well as for the husbandry, floriculture
and sericulture business.
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What is agricultural Loan?
Agricultural Loans are made to farmers to finance farming activities. Short-term

agricultural loans are usually seasonal and are used to finance the purchase of seeds,
fertilizers and livestock. These types of loans usually require a lending officer to
inspect the borrower's farm once a year. These types of financing are adapted to the
specific financial needs of farmers, which are determined by planting, harvesting and
marketing cycles. Short terms credit finances operating expenses, intermediate- terms
credit is used for farm machinery, and long-terms credit is used for real-estate
financing.
Agricultural loan is a broad term that encompasses a number of businesses in

agriculture including food production, farming, agrochemicals, farm machinery,
warehousing, wholesale and distribution, and processing, marketing and sale of food
products.
Agricultural loan are available for a multitude of farming purpose to buy input for the
cultivation of food grain crops as well as for the husbandry, floriculture and
sericulture business. These are also special loan to finance the purchase of
agricultural machinery such as tractors, harvesters and trucks. Construction of biogas
plant and irrigation system as well as the purchase of agricultural land may also be
finance through special type of agriculture finance.
Financial assistance rendered to Agriculture can be broadly classified as direct

finance to agriculture and Indirect finance to agriculture.
Direct finance to individual farmers, for agriculture and allied activities (Dairy,
Fishery, Piggery, Poultry, Bee keeping, etc.
Indirect finance denotes finance provided by banks to farmers indirectly i.e. through
other agencies.
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Sources of agriculture finance
1 non-institutional sources
• Money lenders
• Traders
• Commission agents
• Traders
2 Institutional Source
• Co-operative credit societies

• Commercial Banks
• Regional Rural Banks
• National Banks for Agriculture and Rural Development (NABARD)
MEANING
Agriculture loan as the economic study of borrowing of funds by farmers of the

organization and operation of farm, lending agencies and societies interest in credit
for agriculture.
Agricultural loan helps farmers to run their farm more efficiently. It can be difficult
to keep up with all of the cost associated with running a farm. So farmers need low
interest agriculture loans to helps them stay afloat.
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1.2 Company Profile
ICICI Bank Limited, Yavatmal
In today’s competitive world, all organizations are focusing on customer

satisfaction. They have shifted their objective from earning profits to provide
customer satisfaction. ICICI Bank is a very good example of this. ICICI Bank is
playing crucial role in the development of trade, commerce. It has also been
contributing towards the economic development of the nation’s economy. Through
my research, I found out what are the services provided by ICICI Bank, and it is also
found whether they are very innovative. This bank has shown a remarkable
performance within a short period of time through its innovative products, services
and the policies. In this research, it is found how ICICI Bank is satisfying its
customers. As the competition in the market has increased as a result the expectations
of the customers have also increased. To meet the expectations of the customers,
ICICI Bank is making efforts by providing new products with faster delivery at
cheaper rates.
Name :-ICICI Bank, Yavatmal
Location :-Yavatmal
Headquarter :-Yavatmal
Branch Head : - Manohar Prabhakar Dev
Yavatmal :-Dutta Square, Yavatmal
Branches :-34
Area of operation : -Yavatmal City
Established :-June 1994
Employee : -40
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1.3 Statement of the Problem
Banking area in any country is the imperative for building up the business and
economy. Banks are the core of the business part of any economy and supply the
important cash blood to all business associations and at the same time bolster the
more vulnerable divisions or the associations of a country. Clients' fulfilment is the
basic factor that chooses the accomplishment of any bank. Presently a day, Private
Banks are extending their branches in urban just as in provincial territories to get an
ever-increasing number of clients. Brach size, administrations, framework, offices,
staff, working hours and so on is differing as indicated by an area the branch. This
examination covers the provincial financial client's mindfulness and use of the
innovation-based administrations gave by one bank and their fulfilment designs. The
investigation will be useful in expanding the mindfulness, usage and fulfilling the
clients and at last improve the bank's exhibition.
“An arrangement in which a lender gives money or property to the borrower and the
borrower agrees to return the property or to repay the money, usually along with
interest, at some future point (s) in time. Usually, there is a predetermined time for
repaying the loan, and generally the lender has to bear the risk that the borrower may
not repay a loan".
"An amount of money loaned at interest by a bank to a borrower, usually on

collateral security, for a certain period of time"
“A loan may be for a specific, one- time amount or can be available as open-ended
credit up to a specified celling amount".
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1.4 Hypothesis
Alternative hypothesis
1. Customers are aware about the agriculture loans provided by the bank.
2. Customers are satisfied with the agriculture loan available in ICICI Bank Yavatmal
city
Null Hypotheses
1. Customers are not aware about the agriculture loans provided by the bank.
2. Customers are not satisfied with the agriculture loan available in ICICI Bank
Yavatmal city
1.4 Research Objectives
The research work is carried with the motive to achieve the following objectives:
• To know the customers awareness of ICICI Bank Agricultural loans.

• To analyse the perception level of satisfaction of the Agriculture Loans
provided by ICICI Bank Yavatmal.
1.5 Research Methodology
For this purpose, researcher has used descriptive research design, under which
an earnest endeavour was made to obtain the relevant results regarding problems in
hand. Research design includes an outline of everything from defining the problem in
term of objections to final analysis of the data. The present study was conducted in
one private sector bank namely ICICI bank of district Yavatmal Maharashtra. A field
survey has been conducted to know the customers awareness and utilization of the
technology-based services of ICICI Bank in District Yavatmal Maharashtra. With the
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help of a questionnaire which consists of both open and closed end questions. The
total sample consists of 200 customers (75, each of savings and current account
customers and 25 each of senior citizens and NRI accounts). The responses received
from respondents are tabulated and responses are expressed in percentage along each
dimension of aspect.
1.6 Limitations of the Research
The study is conducted on a sample and analysis of Agriculture Loans

provided by ICICI Bank Yavatmal. The survey is conducted in a particular
geographical location. So, the results may vary in other geographical locations.
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CHAPTER NO. 2
CONCEPTUAL BACKGROUND
2.1 Review of Literature
Agricultural Loan is the sources for farmers and peoples to get loan for their
development purpose. It is very important to get Agricultural Loan from the various
banks which offered them loan products. The data will be gathering through
interaction and discussion with the customers as well as manager of the Bank. This
study provides an inside in to the high level of customers and also attention towards
them.
A study on agricultural loan helps to know the need of customer as well as their
utilization for the customer. While the studying the agricultural loan of the ICICI
Bank in Yavatmal. It is a great experience to know the banking so closely.
It is seen that the bank are focusing more and more over the providing agricultural
loan due to which bank getting business. By offering such of facility the bank are the
need of the consumer. A study of agricultural loan with reference to ICICI Bank in
Yavatmal.
2.2 Concepts and Definitions
Consumers all over the world have become more quality conscious; hence there has
been an increased customer demand for higher quality service. Service operations worldwide
are affected by this new wave of quality awareness and emphasis. Therefore service-based
companies like the banks are compelled to provide excellent services to their customers in
order to have sustainable competitive advantage, especially in the current trend. Customer
satisfaction and retention has become a matter of concern in the banking industry and service
quality has been identified empirically as the driver of them. But there are discrepancies
between what the banks think is quality service and what the customers expect from the
banks.
Page 23
Banking industry is highly service-oriented. The banking industry like many other
financial service industries facing a rapidly changing market, new technologies, economic
uncertainties, severe competition and more demanding customers. These rapid
transformations of services in the banking system have leads to the development of a highly
competitive and complex market. These developments are compelling the banks to refine
their service on a continuous basis in order to cope with the present conditions. This has led
the banks to improve the existing services and creation of new services. Widespread use of
technology enhanced the customer expectations, specifically on the aspects of speed and
quality of service delivery. So, the banks are looking for new ways not only to attract but also
to retain the customers and gain competitive advantage over their competitors. Thus, the
customers have become the focal point either to develop or maintain stability in the business.
Banking is a customer-oriented services industry; therefore, the customer is the

centre and customer satisfaction is the differentiating factor. Customer satisfaction, a
business term, is a measure of how products and services supplied by a company to meet or
exceed the customer expectations. The quality of services rendered by a bank has a
significant impact on the mentality of the customers. The relationship between a bank and its
customer is not a one-time or temporary relationship, but a relatively permanent and
continuing one. Customers expect the banks to be customer centric in all their dealings with
the customers. A prompt and efficient customer service is very important for the success of
the banking industry. Private banks seem to have satisfied its customers with good services
and they have been successful in retaining its customers by providing better facilities than
Public Sector Banks. But still Private Banks need to go a long way to become customer’s
first preference. So the study on customer satisfaction towards ICICI bank has been carried
out with the specific objectives.
ICICI Bank is an Indian multinational banking and financial services company

headquartered in Mumbai. ICICI Bank was established by the Industrial Credit and
Investment Corporation of India (ICICI), an Indian financial institution, as a wholly owned
subsidiary in 1994. The parent company was formed in 1955 as a joint-venture of the World
Bank, India's public-sector banks and public-sector insurance companies to provide project
financing to Indian industry. The parent company was later merged with ICICI Bank. As of
2021 it is the second largest bank in India in terms of assets and market capitalization. ICICI
bank is the India’s largest private sector bank with total assets of Rs5,946.42 billion at 31st
March 2021 and profit after tax Rs.98.10 billion for the year ended 31st March 2021. It offers
a wide range of banking products and financial services for corporate and retail customers
through a variety of delivery channels and specialized subsidiaries in the areas of investment
Page 24
banking, life, non-life insurance, venture capital and asset management. The Bank has a
network of 3,850 branches and 12,091 ATMs in India, and has a presence in 19 countries as
of December, 2021. ICICI Bank is one of the Big Four banks of India, along with State Bank
of India, Punjab National Bank and Bank of Baroda.
Page 25
CHAPTER NO. 3
DATA PRESENTATION, ANALYSIS AND INTERPRETATION
Details of each agricultural loam products are explained in the table format as under:
• Crop Loan
Feature Details (Crop Loan)
Nature of Loan Short Term Loan
Eligibility Entities Farmers/Group of Farmers
Eligibility Criteria • No dues with any other bank/Institutions.

• Should have been cultivating land for at least 2
years.
Purpose To meet cultivation expenses
Loan Limit Min. amount Rs.10000 & max. Amount Rs.15 lakhs
Tenure Interest calculations Loan amount is decided
based on the cropping pattern, ancillary and
contingencies need of the farmers for the full year.
Tenure 12 months
Interest calculations As per the guidelines on direct agricultural advances

issued by RBI from time to time.
Security • Hypothecation of crop.

• In case of investment credit, charge on assets
created out of loan.
Margin The scale of finance as determined by the District Level

Technical Committee.
Table No. 1: Crop Loan Product Details
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• Farm Equipment Loan
Feature Details
Nature of Loan Term Loan
Eligibility Entities Individual Farmers
Eligibility Criteria • No over dues with any bank/institution.

• Farmers should own minimum of 2 acres irrigated
land
• Pumps should have been approved by Bureau of
Indian Standards BSI
• Farmers should obtain s feasibility certificate
from Electricity Boar indicating the probable date
of energization, where applicable.
Purpose To install new irrigation system to purchase farm

machinery
Loan Limit Min. Rs.30000
Max. Rs.30 lakhs
Tenure 5-9 years
Interest calculations Linked to BPLR
Security Hypothecation of machinery
Margin 15% nil margin for loan up to Rs.50000
Others No penal interest to be charged for loan up to Rs.25000
Table No. 2: Farm Equipment Loan Product Details
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• Purchase of Land For Agriculture Purpose
Feature Details
Eligibility Entities Small and the marginal farmers, Tenant farmers, share
croppers.
Eligibility Criteria Small and marginal frames
Purpose To finance the farmers to purchase, develop and cultivate

agricultural lands.
Loan Amount It will depend on the area of the land to be purchased and
its valuation and development cost.
Tenure 7 to 12 years with maximum moratorium of 24 months.
Interest 1. Simpler yearly up to end of March every year or close

of loan whichever is earlier.
Security The land purchase out of the bank finance and mortgage
in favour of the bank will form the security.
Margin Up to Rs.50000-No margin
Over Rs.50000-10-25%
Table No. 3: PLAP Product Details
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• Dairy Loans
Feature Details
Eligibility Entities Individual and group of Farmers
Eligibility Criteria • The eligibility criteria should have arrangements

enough to house the existing animals.
• Should cultivating green fodder and should have
definite arrangements for its supply.
• Drinking water should be available in the area.
Purpose Dairy loans are sanction for:
• Purchase of high yielding milk animals.

• Construction of cattle shed.
• Purchase of dairy equipment.
Loan Limit Min. Rs.20000 & Max. Rs.10 lakhs
Interest As per RBI guidelines

calculations
Security • Hypothecation of milk animals, cattle shed equipment.

• Mortgage of landed properties.
Margin • Up to Rs.50,000 : Nil

• Rs.50000-1,00,000 : 10%
• Rs.1,00,000-2,00,000 : 15%
• Above 2,00,000 : 25%
Others Borrower shall bank exclusively with Yavatmal Urban

Cooperative Bank
Table No 4: Dairy loan product details
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• Financing For Poultry Farming
Feature Details
Eligibility Entities Farmers (small marginal other) and Individual Institution
Target Segment As above
Eligibility Conditions Project should be technical feasible and Conditions

economically viable
Purpose Poultry farming
Tenure 5 to 7 years
Gestation Period 6 months
Repayment Schedule Quarterly/Half yearly (based on income generation from

the activity)
Interest Applications Quarterly/Half yearly (Based on repayment period)
Security Prime- Hypothecation of assets created out of bank loan

including animals.
Collateral- Mortgage of land and building
Margin 15%-25% (As per applicable norms of RBI)
Table No. 5 FPF Product Details
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• Kisan Credit Card Scheme
Feature Details
Purpose 1. To meet the short term credit requirement for

cultivation of crops.
2. Post-harvest expenses
3. Consumption requirement of farmer household
4. Working capital for maintenance of farm assets
and activities allied to agriculture, like dairy
animals, inland fishery, etc.
Eligibility 1. All farmers/Individuals /Joint Borrowers who are

owner cultivators, Tenants farmers.
2. The party should not be a defaulter to any of the
Financial Institutions.
3. Not be issued to minors and defaulters.
Margin Upton Rs.1 lakhs- No Margin
Above Rs.1 lakhs-
a) Crop cultivation/Maintenance as per SDF

b) Margin of 15% nil & 25% of the projected
expenditure
Security 1. Up to Rs.1,50,000- Hypothecation of crop/assets

Security created out of our finance
2. Above Rs.1,50,000- Mortgage of landed
properties
Repayment Method The term loan component will be normally repayable

Repayment Period within a period of 5 years in half
yearly or yearly instalments.
Table No. 6 Kisan Credit Card Scheme Derails
Page 31
3.1 Data Analysis
3.1.1 Assets of ICICI bank from 2017-18 to 2021-22
Assets Rup
ees
in
Cr
201 Perce 201 Perc 2019 Perce 202 Perce 202 Per
7-18 ntage 8-19 ent -20 ntage 0-21 ntage 1-22 ce
ge age nta
ge
Cash & 5.4 293 7.3 1753 4.6 275 7.6 209 5.1
Balance 77.5 6.33 14.2 07
s with 187 9
RBI 06.9
Balance 5.3 866 2.2 1243 3.3 113 3.1 131 3.2
with 3.6 0.23 59.4 83.1
Banks, 184
Money 14.5
at Call
Advanc 195 56.8 225 56.4 2183 57.6 181 49.9 216 53.
es 866 616 10.8 205. 366 3
5 6
Investm 912 26.5 111 27.9 1030 27.2 120 33.3 134 33.
ents 57.8 454 58.3 892. 686 2
1 8
Gross 629 1.8 703 1.8 7443. 2.0 711 2.0 910 2.2
Block 8.56 6 71 4.12 7.47
Accum 237 0.7 292 0.7 3642. 1.0 390 1.1 436 1.1
ulated 5.14 7.11 09 1.43 3.21
Depreci
ation
Net 392 1.1 410 1.0 3801. 1.0 321 0.9 474 1.2
Block 3.42 8.89 62 2.69 4.26
Other 164 4.8 205 5.1 2416 6.4 192 5.3 163 4.0
Assets 89 74.6 3.62 14.9 47.5
3
Total 344 100 399 100 3793 100 363 100 406 10
Assets 658 795 00.9 399. 234 0
6 7
Table No. 1: Assets of ICICI bank from 2017-18 to 2021-22
Table 1 exemplify the assets of components of the ICICI bank for the last five years,
with regards to cash and balance with RBI 18706.9 crores which 5.4 percent of the
Page 32
total assets of 2017-18, which is increased to 20,907 crores with the slight decline in
the proportion of total assets with 5.1 percent of the total assets, whereas the overall
increase of the amount is 11.8 percent, Balance with banks, Money at call was
18,414.5 crores in 2006 with the percent of 5.3 percent of the total assets, it has
diminished to 13,183.1 crores in 2018-19 with the 28.4 percent of decrease over the
period of time, with regard to the advances of the bank in 2017-18 the amount was
1,95,866 crores which constitutes 56.8 percent of the total assets which has increased
to 2,16,366 crores which constitutes around 53.3 percent of the total assets for the
year 2010-11 with the increase of 10.5 percent of the increase over the years, with
respect to investments the amount was 91,257.8 crores constitutes 26.5 percent of the
total assets on 2017-18, which is 1,34,686 crores in 2018-19 which constitutes 33.2
percent of the overall assets of that respective year with the increase of 47.6 percent
over the years, The gross block for the year 2006-07 was 6298.56 crores which
constitutes around 1.8 percent of the total assets, which is 9,107 crores in 2018-19
which constitutes 2.2 percent of the overall assets of that respective year with the
increase of 44.6 percent over the years, The accumulated depreciation for the year
2017-18 was 2375.14 crores constitutes 0.7 percent of the total assets which is
4,363.21 crores in 2018-19 which constitutes 1.1percent of the overall assets of that
respective year with the increase of 83.7 percent over the years, other assets of the
year 2006-07 was 16,489 crores constitutes around 4.8 percent of the total assets
which is 16,347.5 crores in 2018-19 which constitutes 4 percent of the overall assets
of that respective year with the decrease of 0.89 percent over the years, Thus the
assets of the ICICI bank shows positive development over the period of time and
there has not been very negative fluctuations have taken place during the last five
years, it clearly indicates the financial stability of the bank.
Page 33
3.1.2 Liabilities of the ICICI bank from 2017-18 to 2021-22
200 Perce 2007 Perce 2008 Perce 200 Perce 201 Perce
6- ntage -08 ntage -09 ntage 9-10 ntage 0-11 ntage
07
Share 124 0.5 1462 0.8 1113 0.9 111 1.2 115 1.6
Capita 9.3 .68 .29 4.89 1.82
l 4
Reserv 2.3 4535 4.4 4841 4.8 505 5.1 539 4.8
es & 234 7.53 9.73 03.4 38.8
Surplu 13. 8 2
s 9
Share 2.8 4682 4.6 4953 4.9 516 5.2 550 4.9
holder 246 0.21 3.02 18.3 90.6
s’ 63. 7 4
Funds 3
Deposi 230 25.8 2444 23.2 2183 21.7 202 20.4 225 20.2
ts 510 31.0 47.8 016. 602.
5 2 6 1
Total 281 31.5 3100 30.3 2856 27.6 296 28.8 335 28.5
Debt 766 79.4 71.5 280. 156.
8 1 2 4
Borro 512 5.7 6564 6.5 9315 9.2 942 9.5 109 9.8
wings 56 8.43 5.45 63.5 554.
7 3
Loan 281 31.5 3100 30.3 3115 30.9 296 29.9 335 30.0
Funds 766 79.4 03.2 280. 156.
8 8 2 4
Total 894 100.0 1023 100.0 1007 100.0 992 100.0 111 100.0
Liabili 625 878. 744. 077. 565
ties 9 1 3 0
Table No. 2: Liabilities of the ICICI bank from 2017-18 to 2021-22
Table 2 exemplify the liability components of the ICICI bank for the last five years,
with regards to share capital 1249.3 crores which 5.5 percent of the total liability of
2017-18, which is increased to 1151.2 crores with the proportion of total liability
with 1.6 percent of the total liability ,whereas the overall decrease of the amount is
7.8 percent, Reserves and surplus was 23413.9crores in 2017 with the percent of 2.3
percent of the total assets, it has diminished to 53938.82crores in 2018-19 with the
proportion of 4.8 percent with respect to the liability of the respective year, with the
Page 34
increase of 130.4 percent over the period of time, with regards to the shareholders
fund of the bank in 2006-07 the amount was 24663.3crores which constitutes2.8
percent of the total liability which has increased to 55090.64 crores which
constitutes around 4.9 percent of the total liability for the year 2018-19 with the
increase of 123.4 percent of the increase over the years, with respect to the deposits
of the amount was 230510 crores constitutes 25.8 percent of the total liability on
2018-18, which is 225602.1 crores in 2018-19 which constitutes 20.2 percent of the
overall liability of that respective year with the decrease of 2.1 percent over the
years, The total debt for the year 2017-18 was 281766 crores which constitutes
around 31.5 percent of the total liability , which is 335156.4crores in 2018-19 which
constitutes 18.9 percent of the overall liability of that respective year with the
increase of 18.9 percent over the years, The borrowings for the year 2017-18 was
51256crores constitutes 5.7 percent of the total assets which is 109554.3crores in
2020-21 which constitutes 9.8 percent of the overall assets of that respective year
with the increase of 113.7 percent over the years, Loan funds of the year 2017-18
was 281766 crores constitutes around 31.5 percent of the total assets which is
335156.4 crores in 2020-21 which constitutes 30 percent of the overall liability of
that respective year with the increase of 18.9 percent over the years, Thus the
liability of the ICICI bank has shown positive development over the period of time
and there has been very unstainable reductions in total debt, and the loan funds
which implies that the financial performance is more positive in the same in the
increase in the shareholders fund is the positive sign even though it is increase
liability of the bank. negative fluctuations have not taken place during the last five
years, it clearly indicates the financial stability of the bank.
The parameters of service quality such as banking habits, speed and efficiency of
transactions, behavioural aspects of employees. customer amenities, credit related
services, technical aspects, service charges and pricing were considered as major
items of observation.
In order to have an objective and scientific assessment of customer satisfaction, the

customer Satisfaction at the various dimension comprehensively analysed from the
data collected.
Page 35
3.1.3 Age-wise classification
Gender Nos Percentage
Male 241 68.9
Female 109 31.1
Total 350 100
Page 36
3.2 Interpretation
1. Are you aware of the different loan facilities provided by ICICI bank?
Particular Percentage
Yes 86%
No 14%
Table No. 7
Percentage
14%
Yes
No
86%
Pie Chart No. 2
Data Interpretation: -
From the above chart we can say that
• 86% of the respondent agreed that they are aware of the different loan
facilities provided by the bank.
• While only 14% are not aware of the loan schemes provided by the bank.
Page 37
2. Are you availing any kind of the facilities provided by the bank?
Availing any loan facilities provided by bank Percentage

Yes 71%
No 29%
Table No. 8
Percentage
29%
Yes
71% No
Pie Chart No. 3
• 71% of the total respondents were availing some loan facility from bank.
• 29% of the respondents were not availing any kind of loan facility from bank
Page 38
3. Which type of loan facility you have taken?
Type of loan Percentage

Direct agriculture loan 74%
Indirect agriculture loan 11%
Loan for allied activities 15%
Table No. 9
Percentage
15%,
45
Direct agriculture loan
55 Indirect agriculture loan
Pie Chart No. 4
• 74% of the customers have taken loan for direct agriculture.
• 15% of the customers have taken loan for indirect agriculture.
• 11% of the customers have taken loan for allied activities.
Page 39
4. What is the amount of loan you have taken?
Amount of loan taken Percentage

Below 50,000 54%
50,000 to 1,00,000 23%
1,00,000 to 5,00,000 16%
5,00,000 or above 7%
Table No. 10
Percentage
7%
16%
55% Below 50,000
45 50,000 to 1,00,000
5,00,000 or above
Pie Chart No. 5
• 54% of the customers have taken loan below 50,000
• 23% of the customers have taken loan 50,000 to 1,00,000
• 16% of the customers have taken loan 1, 00,000 to 5, 00,000.
• 7% of the customers have taken loan 1, 00,000 to 5, 00,000.
Page 40
5. How long you have been banking with ICICI Bank?
Period Percentage
Less than 1 year 5%
1 to 5 year 30%
5 to 10 years 45%
Not at all 20%
Table No. 11
Percentage
5% 30
20%
Less than 1 year
1 to 5 year
5 to 10 years
Not at all
45%
Pie Chart No. 6
• 5% of the customers have been banking with urban bank for less than 1 year
• 30% of the customers have been banking with urban bank for 1 to 5 years.
• 45% of the customers have been banking with urban bank for 5 to 10 years
• 20% of the customers have been banking with urban bank not at all.
Page 41
6. Why did you choose ICICI Bank for taking Agriculture Loan?
Reason to choose urban bank for taking loan Percentage

Proximity to farm 33%
Good service 54%
Interest rates 9%
Any other reason 4%
Table No. 12
Percentage
9%
4%
33%
Proximity to farm
Good service
Interest rates
54%
Any other reason
Pie Chart No. 7
• 54% of the customers have chosen urban bank because of good service.
• 33% of the customers have chosen urban bank because of proximity to farm.
• 9% of the customers have chosen urban bank because Interest rates
• 4% of the customers have chosen urban bank because other reasons
Page 42
7. How do you rate the overall attitude of bank officials/staffs towards you while
making transaction?
Attitude of bank officials/staff Percentage

Excellent 22%
Good 57%
Average 14%
Poor 7%
Table No. 13
Percentage
7%
22%
14%
Excellent
Good
Average
57% Poor
Pie Chart No. 7
• 57% of the customers feel that attitude of bank officials was good.
• 22% of the customers feel that attitude of bank officials was excellent.
• 14% of the customers feel that attitude of bank officials was average.
• 7% of the customers feel that attitude of bank officials was poor.
Page 43
8. Are you satisfied with the rate of interest?
Satisfied with the rate of interest Percentage

Yes 53%
No 47%
Table No. 14
Percentage
47%
53%
Yes
No
Pie Chart No. 9
• 53% of the customers are satisfied with the rate of interest.
• 47% of customers feel that interest rates are high.
Page 44
9. Period of receiving loan from the date of application?
Period of receiving loan No. of respondents

1-10 days 19%
11-30 days 47%
1 month-2 months 21%
More than 2 months 13%
Table No. 15
Percentage
13% 19%
1-10 days
21%
11-30 days
1 month-2 months
47%
More than 2 months
Pie Chart No. 10
• 47% of the customers received loan in the period of 11-30 days from the date
of the application.
• 21% of the customers received loan in the period of 1- 2 months.
• 19% of the customers received loan in the period of 1-10 days
• 21% of the customers received loan in the period of more than 2 months.
Page 45
10. How do you rate the repayment period provided by the bank?
Satisfaction rate Percentage

Highly satisfactory 24%
Satisfactory 55%
Dissatisfactory 11%
Highly dissatisfactory 10%
Table No. 16
Percentage
10%
24%
11%
Highly satisfactory
Satisfactory
Dissatisfactory
55% Highly dissatisfactory
Pie Chart No. 11
• 11% of the customers are not satisfied with the repayment period provided by
bank.
• 55% of the customers are satisfied with repayment period.
• 24% of the customers are highly satisfied.
• 10% of the customers are highly dissatisfied.
Page 46
11. How do you rate overall service quality of ICICI bank?
Service quality No. of respondents

Very good 25%
Good 43%
Average 14%
Poor 18%
Table No. 17
Percentage
18%
25%
Very good
14%
Good
Average
43% Poor
Pie Chart No. 12
• 43% of the customers fell the service quality was good.
• 25% of the customers fell the service quality was very good.
• 43% of the customers fell the service quality was average.
• 43% of the customers fell the service quality was poor.
Page 47
12. Do you find any bank in your area providing better services thatn ICICI bank?
Better services of bank No. of respondents

Yes 37%
No 63%
Table No. 18
Percentage
37%
Yes
63%
No
Pie Chart No. 13
• 37% of the customers fell that ICICI Bank is less service provider bank.
• 63% of the customers fell that some other bank does not provides better
services than Yavatmal Urban bank.
Page 48
13. Would you like to switch over to any other bank?
Switch over other bank Percentage

Yes 25%
No 75%
Table No. 19
Percentage
25%
Yes
75% No
Pie Chart No. 14
• 75% of the customers don’t want to switch to any other bank.
• While 25% of the customers would like to switch to other banks.
Page 49
14. Is there is any eligibility criteria for offering agricultural loan?
Eligibility for loan Percentage

Yes 62%
No 28%
Table No. 20
Percentage
28%
Yes
62% No
Pie Chart No. 15
• 62% of customers feel that there is a eligibility criteria.
• While 28% of the customers do not feel that there is any eligibility criteria.
Page 50
15. Is an agricultural loan to farmers is most sound financial option?
Agricultural loan sounds financial option to farmers Percentage

Sound 90%
Does not sound 10%
Table No. 21
Percentage
10%
Sound
Does not sound
90%
Pie Chart No. 16
• 90% of farmers believe that agricultural loan is most sound financial option.
• While 10% of farmers believe that agricultural loan is unsound financial
option to them.
Page 51
16. Whether landless farmers, tenants can avail agricultural credit?
Landless farmers, tenants can avail agriculture credit Percentage

Yes 71%
No 29%
Table No. 22
Percentage
29%
Yes
71% No
Pie Chart No. 17
• 71% of the customers are avail of agriculture credit provided by bank.
• While 29% of customers are not availing of the agriculture credit provided by
bank.
Page 52
17. What type of agriculture loan provided by bank to farmers?
Type of agriculture credit Percentage

Short term 54%
Medium term 30%
Long term 16%
Table 23
Percentage
16%
54% Short term

30% Medium term
Long term
Pie Chart No. 18
From the above data it is clear that
• 54% customers take short term loan.

• 30% customers take medium term loan.
• 16% customers take Long term loan.
Page 53
18. Is getting agriculture loan from the bank is a critical process
Getting agriculture loan is a critical process No. of customers

Yes 11%
No 89%
Table No. 23
Percentage
11%
Yes
No
89%
Pie Chart No. 18
• 89% of customers feel that getting agriculture loan is not a critical process.
• But 11% of customers feel that it is a critical process.
Page 54
19. From the following which documents are essential for taking an agriculture loan?
1. Voter Id Card
2. Aadhar Card
3. Tax Receipt
4. Electricity Bill
Particular No. of respondents

1&2 10%
2&3 21%
1&4 12%
All of the above 57%
Table No. 25
Particular
10%
21% 1&2
57% 2&3
12% 1&4
All of the above
Pie Chart No. 20
• The 10% respondents are says document 1 & 2 are essential.
• The 10% respondents are says all of the above.
Page 55
Findings
• 4% of the respondents are not aware of the different loan facilities provided
by the bank.
• 71% of the respondents are availing some loan facility from the bank.
• From the three main loan schemes provided by the bank, maximum customers
have availed direct agricultural loan.
• Maximum customers (54%) have taken loan below Rs. 50000
• More than half of the customers have availed loan because of good service
provided by bank.
• About two third of customers are satisfied with the attitude of bank
official/staff towards them while making transactions.
• About half of the customers are satisfied with the interest rates on loan.
• About 1/3rd of customers take more than a month to receive loan.
• About one third of customers feel that overall service quality of Yavatmal
Urban Cooperative bank is average/below average.
• More than half customer feels that other bank provides better service than
Yavatmal Urban Cooperative Bank.
• 62% of customers feel that there are any eligible criteria for loan.
Page 56
Hypothesis Testing
Hypothesis No. 1: Customers are aware about the different loan facilities provided
by the ICICI Bank.
1. Awareness of loan facilities provided by ICICI Bank
Sr. No. Particular Percentage

1 Aware 86%
2 Not aware 14%
Percentage
14%
Aware
Not aware
86%
Data Interpretation: - During the study it is found that 86% of the respondents are
aware about the different loan facilities provided by the ICICI Bank. Hence in this
case alternate hypothesis is providing.
Page 57
Hypothesis No. 2: Customers are satisfied with the procedure for agriculture loan
provided by ICICI Bank.
2. Are you satisfied with the interest rates?
Satisfied with the interest rates Percentage

Yes 75%
No 25%
Percentage
25%
Yes
75% No
Data Interpretation: - During study it is found that 75% of customers are satisfied
with procedure for agriculture loan provided by ICICI Bank. Hence in this case
alternate Hypothesis is prove.
Page 58
CHAPTER NO. 4
FINDINGS, SUGGESTIONS AND CONCLUSION
4.1 Major Findings
• 4% of the respondents are not aware of the different loan facilities provided
by the bank.
• 71% of the respondents are availing some loan facility from the bank.
• From the three main loan schemes provided by the bank, maximum customers
have availed direct agricultural loan.
• Maximum customers (54%) have taken loan below Rs. 50000
• More than half of the customers have availed loan because of good service
provided by bank.
• About two third of customers are satisfied with the attitude of bank
official/staff towards them while making transactions.
• About half of the customers are satisfied with the interest rates on loan.
• About 1/3rd of customers take more than a month to receive loan.
• About one third of customers feel that overall service quality of Yavatmal
Urban Cooperative bank is average/below average.
• More than half customer feels that other bank provides better service than
Yavatmal Urban Cooperative Bank.
• 62% of customers feel that there are any eligible criteria for loan.
Page 59
4.2 Conclusion of the Findings
• The customers are aware of the process of the Agricultural loan and they are
taking it for their purpose.
• The Yavatmal urban cooperative bank has launched several good products
catering to rural and agri community for their customers.
• The bank is making agri sector very important than any other sector
• The bank made the lending procedure very simple for the customers.
• The bank has trained staffs which are making enough care of the customers
Problem regarding agricultural loan.
• The customers are satisfied with the policies and procedures of lending loan
with Yavatmal Urban Cooperative Bank.
Page 60
4.3 Suggestions and Recommendations
• Since 6% of the respondents are aware of different loan facilities provided by

bank, in order to create awareness among the rest, the bank should go for
more promotional activities regarding different services of the bank.
• Formalities required for the application and issuance of loan should be

reduced, so that more people can avail loan facilities.
• Above one third of the customers have annual income ranging from50000 to
100000 in order to target some other group as well, bank should prescribe
reasonable interest rates so as to increase the sales and hence profit.
• The staff should be well trained enough to provide maximum information

regarding the loan facilities so the employees of bank take very good care of
customers in all respect, because "Customers is the King"
• 68% of the customers look more than a month to receive loan from the date of
application. In order to increase the satisfaction level of the customers, bank
should reduce this time period.
• Bank should improve its overall service quality to be more competitive.

• The lending procedure for customers should be simplified.
Page 61
ANNEXURE
QUESTIONNAIRE
Dear Sir/Madam,
As per of my MBA curriculum, I Monika B. Meshram, student of CMCS(College of

Management & Computer Science) Yavatmal, I am undertaking a study Project on
"A study of Agricultural Loan offered by Yavatmal Urban Cooperative Bank" for
which I need your views regarding banking Products and services in shapes of a
questionnaire designed by me. The data being collected are solely for academic
purpose. I request you to kindly extend your co-operation.
• Name
• Address
• Phone Number
• Annual Income
• How much land do you hold
1. Are you aware of the different loan facilities provided by ICICI?
a) Yes
b) No
2. Are you availing any kind of loan facilities provided by the bank?
a) Yes
b) No
3. If yes, which type of loan you have taken?
a) Direct Agriculture Loan

b) Indirect Agriculture Loan
c) Loan for Allied Activities
Page 62
4. What is the amount of loan you have taken?
a) Below 50000
b) 50000 to 100000
c) 100000 to 500000
d) 500000 to above
5. How long you have been banking with Yavatmal ICICI
Bank?
a) Less than 1 year

b) I to 5 years
c) 5 to 10 years
d) Not at all
6. Why did you choose Yavatmal Urban Cooperative Bank for taking loan?
a) Proximity to farm
b) Good service
c) Interest rates
d) Any other reasons
7. How do you rate the Overall attitude of banks official towards you while making
transactions?
a) Excellent
b) Good
c) Average
d) Poor
Page 63
8. Are you satisfied with the rate of interest?
a) Yes
b) No
9. Period of receiving loan from the date of application?
c) 1-10 days
d) 11-30 days
e) 1month 2 month
f) More than 2 months
10. How do you rate the repayment period provided by the bank?
a) Highly satisfactory
b) Satisfactory
c) Dissatisfactory
d) Highly dissatisfactory
11. How do you rate overall service quality of Yavatmal Urban Co- operative Bank?
a) Very Good
b) Good
c) Average
d) Poor
12. Do you find any other bank in your area providing better services than
ICICI?
a) Yes
b) No
13. Would you like to switch over to any other bank?
a) Yes
b) No
Page 64
14. Is there is any eligibility criteria for offering agriculture loan?
a) Yes
b) No
15. Is an Agriculture loan to farmers is most sound financial option?
a) Sound
b) Unsound
16. Whether landless farmers, tenants can avail agriculture credit?
a) Yes
b) No
17. Which Type of agriculture loan provided by bank?
a) Short term loan

b) Medium term loan
c) Long term loan
18. Is getting Agriculture loan from the bank is a critical process?
a) Yes
b) No
19. From the following which documents are essential for taking an agriculture loan?
a) Voter ID
b) Ration card
c) Aadhar card
d) Land ownership proof receipt
Page 65
Bibliography
1. Financial Institution and Markets, L.M. Bhole, McGraw Hill, 4th edition.
2. Commercial Banking, B. W. Gup & J.W. Kolari, Wiley, 3 edition.
3. Banking- Theory and Practice, Dr. P.K. Shrivastav, Himalaya, 8th edition
4. Commercial Banking, G.P. Kapoor, A.P.H., 1" edition
Websites
• www.yavatmalurbanbank.com
• www.urbanco-opbank.com
• www.google.com
• www.wikipedia.com
Page 66

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Title Page

“A Study on Agriculture Loans of

Under the guidance of

Sinhagad Institute of Business Administration

Institution Approval Letter

Summer Internship Program

Mr/Ms Dipali Devidas Rathod

of batch 2021-2022 is granted permission by the institute to do the Summer

Internship Project titled “A Study on Customer Satisfaction towards ICICI Bank

Project Guide Director

Prof. Urmila Nikam Mr. Dhananjay Mandlik

Date: 30th November 2021

TO WHOMSOEVER IT MAY CONCERN

through 15 days of training period and 45 days of job internship program.

She has successfully completed her project with ICICI Bank.

We wish her all the best in her future endeavours.

ICICI Bank Limited

Place: Pune Date: / /2022

Indeed, a great pleasure and amount of immense satisfaction for me to express my

Dipali Devidas Rathod

Sr. No. CONTENTS Page No.

3 RESEARCH METHDOLOGY 24-30

DATA ANALYSIS, INTERPRETATION AND

6 CONCLSUION AND RECOMMENDATIONS 54-55

Sr. No. Name of Tables Page No.

1 Table represents crop loan product details 17

2 Table represents farm equipment’s loan product detail 18

3 Table represents purchase of land for agriculture purpose detail 19

4 Table represents dairy loan product details 20

5 Table represents financing for poultry farm product details 21

6 Table represents Kisan credit card scheme detail 22

7 Table represents awareness of loan facilities provided by bank 32

8 Table represents availing any loan facilties provided by bank 33

9 Table represents types of loan taken 34

10 Table represents amount of loan taken 35

11 Table represents period of banking in Yavatmal Urban bank 36

12 Table represents reason to choose bank for taking agriculture loan 37

13 Table represents attitude of bank staff towards customers 38

14 Table represents percentage of customers satisfied with rate of interest 39

15 Table represents period of receiving loan from date of application 40

16 Table represents rate the repayment period provided by bank 41

17 Table represents rate overall service quality of bank 42

18 Table represents other bank providing better services 43

19 Table represents switch over any other bank 44

20 Table represents eligibility criteria for offering loan 45

21 Table represents loan to farmer is financial option 46

22 Table represents landless farmers, tenants can avail agriculture credit 47

24 Table represents loan provided by bank is critical 49

25 Table represents essential documents required 50

Sr. No. Name of Tables Page No.

1 Chart shows the different types of loans 3

8 Chart shows reason to choose bank for taking agriculture loan 37

11 Chart shows period of receiving loan from date of application 40

12 Chart shows rate the repayment period provided by bank 41

13 Chart shows rate overall service quality of bank 42

Agriculture is thus becoming Agribusiness. It offers a larger business opportunity to bankers

Within the agriculture industry, agribusiness is widely used simply as a convenient

Agribusiness is a broad term that encompasses the a number of businesses in agriculture

1. Introduction to the Report

Indian Banking framework is confronting various difficulties with the progression of