ARELLANO UNIVERSITY

Jose Abad Santos Campus

Basic Education Department – Senior High School
3058 Taft Avenue, Pasay City

A PROPOSED BUSINESS PLAN

(COFFEE BRYANT (COFFEE & BISCUITS))

In-Partial Fulfilment
of the requirements for the First Semester in
K-12 Curriculum

LEADER:
Hubilla, Errol James
MEMBERS:
Alcantara, Kurt
Despe, Sean Paul
Esteves, Mark Jerald
Joson, Aeneal
Mandras, Benigno

SUBMITTED TO:
Mrs. Mazel C. Fadrogane
I. COFFEE BRYANT (COFFEE & BISCUITS

Our logo symbolizes a coffee machine with a brown background. It serves as a

visual representation for people to recognize it is a coffee shop.

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II. ACKNOWLEDGEMENT

We would like to convey our gratitude to the ones who helped, guided, and
contributed to the completion of this project. This project has been made by help of
the following.

First and foremost, we would like to thank God for guiding us and filling us with
passion and knowledge to be able to continue and finish this project.

To our teacher in Entrepreneurship, Ma'am Mazel Fadrogane for teaching us the

knowledge of the many intricate details of entrepreneurship and for guiding us
through this business plan.

We would like to thank ourselves for carrying each other through this business
plan.

To our parents and family for sustaining our daily lives with our essential needs
and with unconditional love.

To our friends who uplifts our mood by making us laugh and spending time with
each other.

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III. EXECUTIVE SUMMARY

INTRODUCTION
Coffee Bryant Coffee & Biscuits is a vision of a coffee that is good quality and
you've probably never had this kind of coffee before. It is sweet, rich and has a
bitter aftertaste. Coffee Bryant Coffee & Biscuits has a special business structure
and concepts that will please daily coffee consumers. In relation to customer health
and safety, the products released are made sure to be clean.
This business carefully researches and balances the various ingredients to make
sure that it has a refined taste. The business seeks to provide good quality coffee to
its customers and the business make sure that the product is safe and not toxic.
Coffee Bryant Coffee & Biscuits has a vision, mission and objective that acts as
the foundation of the business.
THE COMPANY
Coffee Bryant is a coffee shop business that aims to please the customer choice of
coffee and is considerate about the consumer’s opinion. We take consideration
about our product and our business’s coffee quality. The company plans to
promote and improve our services, and improve the product’s ingredient qualities.
On the long term, coffee Bryant has a higher chance to be a successful business.
This coffee business made more affordable, efficient and delicious coffee that
pleases the consumers taste and preferences. Coffee Bryant plans to build a good
reputation and to make sure that our business will follow and accept the changes in
the process of time.
THE MARKET
What does our company perceive in popular and well-known areas where
customers may find or acquire at affordable prices? Our firm may also be found at
the Malls around the country, where other people can meet up with their friends or
family have a family bonding. Our business is a macro firm that will give little
work to those who need it, and it is also weak in tiny and less populated places,
particularly in congested regions. We can provide 200 cups of coffee orders each
day that are tailored to our customers' specifications

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PRODUCT AND SERVICES
Our product "The High Quality Coffee" is carefully created with love. The best
quality Coffee Beans goes into every Hand Brewed Coffee. That is the reason that
attracts you and your taste buds into a delightful world of Sweetness that helps our
customers to have a clear mind. Our top goal is to become the Best Coffee Maker
in the Philippines or even in the Whole Word.
We chose Brewed Coffee as our Product because it brings joy and easiness to the
people when drinking our coffee. Coffee is also excellent source of Caffeine.
Coffee contains a number of useful nutrients, including riboflavin (vitamin B-2),
niacin (vitamin B-3), magnesium, potassium, and various phenolic compounds, or
antioxidants.
FINANCIAL CONSIDERATION
Tracking and monitoring our expenditures can also aid in the separation of our
personal and professional expenses in the workplace. As previously stated,
combining our finances can make our financial future a lot more hazy.
Understanding where and how we spend our personal funds, as well as keeping
them out of our business decisions, necessitates a constant examination of both.
Invest Intelligently. The easiest way to make money in company is to spend
money, but only if you invest wisely. We need to spend money in order to produce
more money, such as on ingredients and personnel

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TABLE OF CONTENTS

● Chapter I. Introduction-------------------------------------------------------- Page 7

a. Brief Description of the product.
b. Short Historical Background.

● Chapter II. Business Mission, Vision, Objectives & Key Results------ Page 8

● Chapter III. Business Proponent & Capital Sourcing-------------------- Page 9

● Chapter IV. Target Market Segmentation---------------------------------- Page 10

● Chapter V. SWOT ANALYSIS----------------------------------------------- Page 11

● Chapter VI. 7 P’s of Marketing----------------------------------------------- Page 12

a) Product
b) Price
c) Promotion
d) Place
e) Packaging
f) Positioning
g) People

● Chapter VII. Financial Consideration--------------------------------------- Page 18

● Student’s Profile------------------------------------------------------------------ Page 19

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CHAPTER I

INTRODUCTION

A. BRIEF DESCRIPTION OF THE PRODUCT

Coffee Bryant strives to produce and provide safe and good quality coffee to
customers to provide them satisfaction with every sip of our coffee. With each sip,
our customers get energy from the energizing caffeine in the coffee. Coffee Bryant
aims to provide products for the target market to ensure the growth of the business.

B. COFFEE BRYANT SHORT HISTORICAL BACKGROUND

The Coffee Bryant business is created by us students who are trying to make
money amidst the pandemic by producing and selling coffee to our customers
giving them energy for their day or atleast a couple of hours. The business aims to
make a lasting impact on the market of the coffee industries. Although there is only
one available type of coffee the business is trying to expand its horizons by
creating more types of coffee. The coffee provided is sure to be safe for
consumption while giving vigor to the consumers.

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CHAPTER II

BUSINESS MISSION
Our mission is to provide our customer’s the fair price and the best coffee in the
city with an excellent service accompany with the delicious food that will go well
with the coffee. To be able to serve our customer’s with cleanliness and orderliness
that will follow the standard health protocol.

BUSINESS VISSION

To be the organization that shows integrity where the people put their
wholehearted trust into. And to ethically conduct our business practice. To grow
big enough where people can recognize our business just by looking at our logo.
To be the most best coffee brewer in the country.

OBJECTIVES & KEY RESULTS

1. To maintain the quality and • Be Responsible

consistency of our coffee beans. • Good at Handling Things
2. We also make sure that each of our • Prioritize the customers health
employees provides our customers with • Gives the customers Satisfaction with
excellent service the product
3. Promoting our business through • Influence on Customer
advertisement and social media • New Knowledge
• Unique
4. To establish our coffee shop. The • Collaboration with others businesses
aim of our coffee shop is to open in • Having Facilities
public places such as malls, public
markets, and schools within metro
manila or even in the whole Philippines
5. To be able to attend the customers • Excellent Service
need and wants • Freshly Served Coffee and Biscuits

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CHAPTER III

BUSINESS PROPONENTS

Governance and Top Management

We the people at Coffee Bryant Coffee Shop have strategies to manage and to
performed our strategy. Our first strategy is to consider the needs and wants of our
customers. Second is to advertise our business through advertisement in social
media, and we will also use flyers or brochures to give it to the people, to make
them interested in our business
Operating and System Support
Our Business will establish or franchise in public places such as malls and public
markets, we also plan to establish our business near schools. Our proponent
Considerate the places where our business will establish. It also includes the
activities, services, and resources provided by the location, which are the focus or
aim of Coffee Bryant.

CAPITAL SOURCING
The Capital Sourcing of Coffee Bryant business, came from our personal savings.
We also get the capital of our business through investing online until we get the
exact amount of money we needed to start our own business.

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CHAPTER IV

TARGET MARKET
Coffee Bryant Coffee Shop's target markets of our business which has the most
common number of people around The Mall of Asia. Our stores are located near
the malls and public markets. Coffee Bryant considers all type of people in all
ages, what places they came from, no matter what their religion is can be our
potential buyers or customers. We also have variations of product that will satisfy
the cravings of our customers. The customers with the highest target of our product
will be the adult's and especially students or teenagers because our business is
suitable for them. Our product is mainly focuses on Coffee and Biscuits or Cakes.
Our business provides High Quality Coffee Beans in the form of Delicious Coffee
we also provides many types of biscuits or cakes that will go well with the coffee.
We aim to give customer's the good quality of our products but at the same time is
also affordable.

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CHAPTER V

SWOT ANALYSIS

SWOT ANALYSIS
Name of the Company: Coffee Bryant
Products List: Dalgona Coffee
Strength & Weakness of the Company
STRENGTH • Fresh and Quality ingredients to ensure that our product is
completely safe.
• Strong tasting coffee with rich flavors.
• Fast Service.
• Our product is energizing specially in the morning.
WEAKNESSES • Many competitors in the area.
• Brand new and inexperienced business.
• There are other coffee businesses that are more well known.
• The company doesn’t provide delivery for customers.
Opportunity and Threats for the Company
OPPORTUNITY • Many people want quality coffee particularly in the morning
and sometimes in the afternoon.
• The area of the business is relatively populated.
• Using the reviews of past customers to appeal to new
customers.
THREATS • There are other rising businesses that also focuses on coffee.
• The lack of modernized technology and equipment to increase
production.
• The prices of the raw ingredients used for making the coffee
are fairly high and might get more expensive in the future.

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CHAPTER VI

7P’s OF MARKETING

a) PRODUCT – the entrepreneur must develop the habit of looking at his product from the
outside who brought in to help the company decide whether it is in the right business at this time.
The entrepreneur needs to develop the habit of assessing his business honestly and regularly.

HISTORY OF THE PRODUCT

Dalgona Coffee (also known as Whipped Coffee or Desi Cappuccino) is a coffee preparation
made from whipped, sweetened instant coffee beat into a thick foam. The drink was the
subject of a viral internet challenge in early 2020. The name “Dalgona”, under which it is
most popularly known, comes from the Korean “달구나”, which translates roughly to “it’s
sweet”, and is also the name used for a honeycomb toffee snack sold by street vendors in
Korea, which the sweet foam of the drink is said to recall.

PRODUCT OF THE PROCEDURE

1.) Put 1 tbsp of powdered coffee and 1 tbsp of hot water in a bowl
2.) Start whisking until soft peaks are formed
3.) Heat up milk
4.) Put the milk in the cup
5.) Carefully put the whipped coffee on top of the milk

b) PRICE – the entrepreneur should develop the habit of continually examining and re-
examining the prices of his/her product and services to make sure they’re still appropriate to the
current market can conveniently purchase. Sometimes the entrepreneur has to lower his prices. A
part form adjusting price, the entrepreneur may need to change terms and conditions of sale.
Also, by spreading price over series of months or years, the entrepreneur can even sell far more
than today, and the interest charge will more than make up for the delay in cash receipt.

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PRICING STRATEGY
Economy Pricing
- An economy pricing is a pricing strategy that involves targeting who would want to save as
much money as possible on whatever products, goods or services that they’re purchasing. Other
big stores like Pure Gold and SM are good examples of economy pricing models. Adopting an
economy pricing strategy model depends on the costs and general value of your product.
- Coffee Bryant optimizes the economy pricing by bringing the cost of the product as low as
possible relative to the overall value of the product so that people can see it as an affordable buy.
Since general consumers would more likely buy an affordable product rather than an expensive
one.

DALGONA COFFEE & BISCUITS

INGREDIENTS AMOUNT OF PRICES
INGREDIENTS USED
Instant Coffee 5 Table spoon ₱ 27
Sugar 10 Table spoon ₱22
Milk 1 liter ₱167
Paper cups 10 cups ₱13.24
SkyFlakes 2pcs ₱10 (₱7 srp)

Coffee SOLD: 10 ₱300

SkyFlakes SOLD: 2 ₱20

TOTAL = ₱320

Budget ₱300
Utilities ₱10
Money used ₱253.24
Money made ₱320
Profit ₱66.76

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c) PROMOTION
- The third habit in marketing and sales is to think in terms of promotion all the time. Promotion
includes all the way informing customers about product and services about the products or
services and how it marketed and sold. Even small changes in advertising can immediately lead
to higher sales. Large and small companies in every industry continually experiment with
different ways of advertising, promoting and selling their products and services.
- Coffee Bryant utilizes the reviews of the past customers to promote it’s product to more
potential customers. By using the reviews of past customers, new potential customers will see the
unfiltered experiences of the people that purchased our product and it will be their decision if
they will partake in purchasing our product based on the reviews and experiences of past
customers.

d) PLACE
- The fourth in the marketing mix, where the product or service is actually sold. The entrepreneur
must develop the habit of reviewing and reflecting upon the exact location where the customer
the salesperson. Sometimes a change in place can lead to a rapid increase in sale. Product can be
in many different places and different ways. Some companies use direct selling, sending their
salespeople out to personally meet and talk with the prospect. Some sell at trade shows or in
retail establishment. Some sell in joint ventures with other similar products or services.
- Coffee Bryant is located at 2468 Tramo St. Pasay City, Metro Manila. The area is well
populated with people in the morning rising up in the morning. Which makes it a good place for
our target market.

e) PACKAGING
- The fifth element in marketing mix, the entrepreneur must develop the habit of standing back
and looking at every visual element in the packaging of your product or service every visual
element in the packaging of your product or services through the eye of the critical prospect.
Remember, people from their first impression about someone within the first 30 second seeing
that person or some element of the company is presented. Packaging refers to the way the
product or service appears from the outside. Packaging also refers to the employees and how
they dress and groom.

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- The packaging that we used on our product are paper cups since we thought that paper cups
would be less damaging to the environment rather than plastic cups since plastic is one of the
most polluting substance in the earth whether it be in the sea, land or if burned even in the skies.

f) POSITIONING
- The entrepreneur should develop the habit of thinking continually about how his business
positioned in the hearts and mind of the costumers. The entrepreneur should develop the habit of
thinking about how he/she could improve the positioning. Begin by determining the position that
is desired to have.

1. Raw Materials > 2. Processing > 3. Packaging >

4. Marketing > 5. Distribution> 6. Costumer

g) PEOPLE
- The final P of the marketing mix. The entrepreneur must develop the habit of thinking in terms
of the people inside and outside of the business who are responsible for every element of your
sales, marketing strategies and activities.

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 HUBILLA, ERROL JAMES
CEO

ESTEVES, MARK JERALD JOSON, AENEAL

Co-Owner Co-Owner

MANDRAS, BENIGNO
ALCANTARA, KURT
DESPE, SEAN PAUL
Employees

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 JOB SPECIFICATION
CEO The brain of the enterprise who organize and
is responsible for keeping the safety of the
individuals in the business industry.

Co-Owners The financial supporter of the enterprise or

company.

Employees The one who regulates a comfortable and

remarkable service quality and the main
manpower of the enterprise.

JOB REQUIREMENTS
CEO Know how to handle and neatly organize the
business, and know how to keep the process
and procedures of the product running
smoothly in the industry.

Co-Owners Invest money to the company when needed

and should give financial support to the
business.

Employees Manpower of the company with

determination and passion. Should be able to
give their extra efforts to the co-employee and
customers

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CHAPTER VII

FINANCIAL CONSIDERATION
Tracking and monitoring our expenditures can also aid in the separation of our
personal and professional expenses in the workplace. As previously stated,
combining our finances can make our financial future a lot more hazy.
Understanding where and how we spend our personal funds, as well as keeping
them out of our business decisions, necessitates a constant examination of both.
Invest Intelligently. The easiest way to make money in company is to spend
money, but only if you invest wisely. We need to spend money in order to produce
more money, such as on ingredients and personnel

Page 18
Hubilla Errol James P.
Grade 12 ICT Student
2108 Tramo St.
Pasay City
09991005629
errolhub@gmail.com

Profile
Age: 17

Civil Status: Single

Date of Birth: March 29, 2004

Religion: Roman Catholic

Sex: Male

OBJECTIVES
● To build myself and to gain experience that I can use to develop my career in the long run.
● To gain a position that can help me satiate my financial needs.

SKILLS
● Quick Learner
● Flexibility at Work
● Lengthy Patience
● Communicative

EXPERIENCE
None
● I currently have no prior experience with other companies and businesses.
EDUCATION
Angels of Hope, Location - Elementary 2010 - 2016

Manila Cathedral School - 7th Grade 2016 - 2017

Arellano University (JAS) - Junior-Senior Highschool 2017 - 2021

ACHIEVEMENTS
Top 3 Student in Grade 11. (2020 - 2021)

I hereby certify that the above information is true, correct and to the best of my knowledge and belief.

Errol James P. Hubilla

Applicant
 Mark Jerald Y. Esteves
1819B E. Rodriguez Street Baclaran Paranaque City,
Metro Manila Philippines
0998 – 9359 – 561
jerald.esteves2323@gmail.com

Objective: To be able to work for ICT field that will enhance my good
capacity in terms of technology and computer problems/solving.

Personal Age: 17
Information: Date of Birth: April 23, 2004
Civil Status: Single
Height: 5’8 ft
Weight: 92 kg
Nationality: Filipino
Religion: Catholic
Father’s Name: Emmanuel D. Esteves
Occupation: NONE (Died)
Mother’s Name: Jemalyn Y. Esteves
Occupation: Housewife

Education: Secondary: Paranaque National High School Baclaran

Rimas St, Dimasalang Ext. Baclaran Paranaque City
SY. 2016 – 2020

Arellano University University Jose Abad Santos

3258 Taft Ave, Pasay City
SY. 2020 – 2021
 Primary: Bolingit Elemantry School
San Carlos Pangasinan
SY. 2009 – 2011

Baclaran Elementary School Unit 1

Pinaglaban Street Baclaran Paranaque City
SY. 2011 – 2016

Skills: Computer Skills

Self Motivation
Time Management
Problem Solving

ACHIEVEMENTS Top 2 Class Achiever (2020 – 2021)

Grade 11 – Senior High School

I hereby certify that the information stated in the resume is

true and correct.

MARK JERALD YAMBOT ESTEVES

Applicant
KURT MARONIUS SOTTO ALCANTARA
09666878623
Kurtalcantara96@gmail.com
2639 Gamban Ext., Cabrera, Pasay City

CAREER OBJECTIVES

“To secure a challenging position in a reputable organization to expand my learnings,

knowledge, and skills.”

PERSONAL INFORMATION

Age : 17 years old

Gender : Male
Birthdate : February 26, 2004
Birthplace : Pasay City
Civil Status : Single
Religion : Catholic

EDUCATIONAL BACKGROUND

SECONDARY
Junior High School Arellano University – JAS Campus
2019-2020

Senior High School Information Communication

Technology
Arellano University
2020-2021

PRIMARY
San Juan Nepomuceno INC. 2014-2015

SKILLS
Languages: Use Java, Java Beans, JavsScript and HTML
Programming Languages
User Experience Design
 CHARACTER REFERENCE

LARAINE KRIS ALCANTARA

RECORDS CLERK / 09150332815

JENELYN TRBALLO
SERVICE CREW KFC / 09312064598

JERAH GLAXELL R. ABLON

OPERATIONS TEAM LEADER / 09182681779

I hereby declare that the above statements are true and correct.

KURT MARONIUS SOTTO ALCANTARA

Applicant