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This in turn helps them improve products or services and attract more customers. If they stay in place
for a long time, many people can see them repeatedly so that the message is reinforced continually.
This is one of the factors that would lead to costs rising for Errol. Its job is to draw public attention
to goods and services, performed through various types of media already discussed under the
“marketing media” section. Errol can also gain feedback on the questionnaire itself by asking a
simple question at the end, enabling the consumer to write a sentence of constructive criticism about
it. A problem with this is that it would be difficult to keep the same panel available over a period of
time. As a result, there is a general trend in businesses moving towards internet advertising. More
Business Studies for International GCSE resources: Longman Business Studies for International
GCSE. See other similar resources ?6.00 5.00 3 reviews BUY NOW Save for later Not quite what
you were looking for. The internet directory is significantly more advantageous in terms of searching
for a service. He could pay a good amount when his business is beginning to boom to get a good
space in the local newspaper or magazine to advertise his business appropriately, again taking the
same precautions (visually appealing, relevant information, etc.). It varies from Below the line,
which believes in unconventional strategies, such as direct mail, leaflets, posters, sales promotion,
etc. If the questions are designed and targeted accordingly, Errol should gain key information to cast
a general idea on how to conduct his promotional campaign, maximise customer satisfaction and
other factors needed to start up his business such as location, selling price ranges, main competitors,
etc. The above the line strategy employs current traditional media: television, newspapers,
magazines, radio, outdoor, and internet. As Errol only needs to attract customers in the area of
Harrow, he is able to control the area of distribution with leaflets. For instance, an image which can
be recognised as a car mechanic’s garage from a leaflet stack without close inspection would be that
of; a car with a hood open and a spanner symbol next to it. Therefore, it is easy to target advertising
to the relevant readership group and also to link advertising to the features in the magazine. A
problem with business cards would be that it’s hard for Errol to target new customers; he must
decide where and when it would be appropriate to hand them out; e.g. posting them in letterboxes
around the neighbourhood, or at shopping centre car parks, etc. Nevertheless, despite the
professional information included on the card, Errol must make sure the actual card is high-quality,
printed out on a quality printer. Local Magazines are also used to advertise in, such as the monthly
borough magazine. If Errol maintains his success and the revenue continues to rise, he can put
himself in a position where he would be able to think about the company’s future plans; such as
expansion, re-location, any future promotional campaigns, etc. See other similar resources ?0.00 4.60
14 reviews Download Save for later Not quite what you were looking for. Designing a questionnaire
would require simple, clear questions which should not contain any build which could be
misunderstood. Most people would interpret this in the correct way. Unfortunately, this graph is
rather unclear and ads a result, it is hard for me to read and analyse without close inspection.
Reviews Select overall rating (no rating) Your rating is required to reflect your happiness.
Transferable skills, needed for progression into higher education and employment, are signposted
allowing students to understand, and engage with, the skills they’re gaining. QR Codes Generate QR
Codes for your digital content. It is comprised of a list of questions which are carefully planned to
find out opinions of customers. An example of an open question for Errol might be.
Most TV and radio stations use this method of research to monitor the popularity of their
programmes. Complete with Edexcel standard mark schemes to support the assessment of pupils.
Business cards provide the potential customer with crucial information such as the contact details,
and the address of the garage. I believe these results have occurred because nowadays, people are in
a lot more of a rush and so by locating the garage in a convenient area, one where supplies and
customers can access with ease; the business would have a significant increase in customers. Primary
research is specific to Errol’s garage service, and what he wants to find out. Most mechanics use this
type of media, and so it is almost expected. With this, he can then create questionnaires of greater
quality in terms of professionalism, relying on the public’s (or target segment’s) perception of it.
Business cards provide the potential customer with crucial information such as the contact details,
and the address of the garage. This means they cannot contain detailed information; only persuasive
pictures or slogans. If the ASA ends up on Errol’s back, he would create a bad image of himself, and
again, he would lose customers. See other similar resources ?2.50 (no rating) 0 reviews BUY NOW
Save for later Not quite what you were looking for. In the long-term, costs would rise (some of the
factors of which are discussed in the preceding paragraph). QR Codes Generate QR Codes for your
digital content. Ultimately, he must pay wages for this worker, and therefore adds to his costs.
Primary research is specific to Errol’s garage service, and what he wants to find out. Therefore, there
is less likelihood of an advertisement being noticed. It gives an insight into the market Errol is in,
and this can be used to gain the upper hand over competitors as they cannot take the research from
Errol. Research techniques will be included for each method. Smaller businesses tend to stick to
advertising their business on the side of their vehicles; e.g. a van displaying the company’s logo, and
contact details to potential customers. If the questions are designed and targeted accordingly, Errol
should gain key information to cast a general idea on how to conduct his promotional campaign,
maximise customer satisfaction and other factors needed to start up his business such as location,
selling price ranges, main competitors, etc. The business needs to conduct market research using a
variety of techniques to be able to obtain this data and produce the products and services according
to the customer’s wants. Pictures always add feeling and flavour to an advert and so I would advise
that Errol do so. Panels may also be asked to give views on new products e.g. before an
advertisement is presented to the general public, it may be viewed by a consumer panel who would
put forward their opinions first. A problem with business cards would be that it’s hard for Errol to
target new customers; he must decide where and when it would be appropriate to hand them out;
e.g. posting them in letterboxes around the neighbourhood, or at shopping centre car parks, etc.
Factors such as where the questionnaire will be carried out, on which days of the week, what time of
day and how many people are going to be questioned all have to be considered to maximise the
quality and productiveness of the results for the business. Since Errol only needs to attract customers
in the area of Harrow, he is able to control the area of distribution with leaflets. Errol would be able
to easily distribute business cards wherever he goes. Errol must use a mixture of closed and open
questions. Bulletin boards are found on college campuses, in cafes, community meeting houses,
laundromats and small markets. Rather than spending time looking through the index for a service
(which is categorised and may not contain the words you are looking for), you are able to query the
directory with any word, and related matches will be displayed in order of relevance to your query.
As Errol only needs to attract customers in the area of Harrow, he is able to control the area of
distribution with leaflets. A problem with this is that it would be difficult to keep the same panel
available over a period of time. Obtaining customers means the business must embark on market
research; which I am here to aid Errol with. Unlike questionnaires, interviews allow the consumer to
consult the interviewer if a question is difficult to understand. This information will help me advise
Errol with his marketing plan. The ASA believed this rendered the adverts as misleading as the
college she attended for attaining her PhD “was not accredited by any educational authority when
she took the course.” This is a prime example of the ASA’s function, and the article has been
attached in the appendices section at the end of this coursework. Major above-the-line techniques
include TV and radio advertising, print advertising and internet banner ads. Our customer service
team will review your report and will be in touch. ?5.00 (no rating) 0 reviews BUY NOW Save for
later ?5.00 (no rating) 0 reviews BUY NOW Save for later Last updated 9 August 2018 Share this
Share through email Share through twitter Share through linkedin Share through facebook Share
through pinterest willa1 3.00 5 reviews Not the right resource. To start up a business, the
entrepreneur (risk-bearer who brings together all the factors of production to start up a business, i.e.
Errol) needs. If used as starter activities throughout the course, by the end of the course students will
have created their own revision guides. This helps businesses to find out what their consumers want,
how much they would be willing to pay for products, who their customers are likely to be, what
would make consumers buy one product rather than another, how their promotion techniques stand
and how they can improve them, and of course, who their competitors are. If they do not act upon
the opinions of their customers, they risk producing goods and services that the public do not want.
Errol had been working for David Turner, who mentored and aided him into becoming a well
experienced and matured mechanic. See other similar resources ?3.50 (no rating) 0 reviews BUY
NOW Save for later Not quite what you were looking for. If they do not rely on the customers to
provide them with opinions and rely on information that the company gains elsewhere, they risk
producing services and goods which are not what consumers want. Using a questionnaire is also very
practical for Errol since he can constrain and tailor the questions to find out the exact and relevant
information he needs for the company. A further advantage is the ad he decides to run today can be
in his customers' hands in one to two days. Employing a questionnaire as a technique would be more
cost-effective than using posters, due to the costs which are derived from the amount of colour ink
used, paper types, and the size of the overall poster. This means that he must pay more money for his
advert to be more prominent, i.e. be highlighted, in a bold box, with bigger font and his company
logo, etc. Consumer panels are practical in the way that they can give detailed information about a
product or service, and the opinions can be monitored over time. When an advertisement is printed
with a white background, its part of the page does not receive yellow ink - so the white is actually
the natural colour of the paper. Since there is a set coverage area for the Yellow Pages, Errol can
send in details of his company and he would be able to advertise to a degree. See other similar
resources ?1.00 (no rating) 0 reviews BUY NOW Save for later Not quite what you were looking for.
It holds a large amount of information about the company, such as current special offers, the goods
and services that Errol provides, and the location of his business. For instance, secondary research
will tell you how much adults spent on family cars, but not how much they're willing to pay for the
family car design your company has in mind. A problem with this is that it would be difficult to keep
the same panel available over a period of time. Although the quality and value of the questionnaire
response is increased by these individual opinions, it is more time-consuming and difficult to analyse.
Another drawback which could set a negative image is if Errol drives around in a dirty van; keeping
it clean would make him seem organised and professional to the eye, and attracting potential
customers is what he wants. Fullscreen Sharing Deliver a distraction-free reading experience with a
simple link. Our customer service team will review your report and will be in touch. ?6.00 5.00 3
reviews BUY NOW Save for later ?6.00 5.00 3 reviews BUY NOW Save for later Last updated 29
July 2020 Share this Share through email Share through twitter Share through linkedin Share through
facebook Share through pinterest LJ D 4.38 35 reviews Not the right resource.
These answers should set him parameters for how to launch his business in the right direction. Empty
reply does not make any sense for the end user Submit reply Cancel Report this resource to let us
know if it violates our terms and conditions. Most mechanics use this type of media, and so it is
almost expected. This means that the adverts are only seen by the target market and this makes the
money spent very cost effective since people would refer back to the magazine to Errol’s ad. This is
why Errol should also make sufficient use of open questions, where people are able to answer in
their own words. Depicting all his findings in charts (e.g. pie charts) makes things much easier much
easier to understand at the first glance. Most TV and radio stations use this method of research to
monitor the popularity of their programmes. Errol may also be able to provide a roadside help
service, which he can make evident by displaying the service in text on the side of his van. The
internet directory is significantly more advantageous in terms of searching for a service. Therefore, it
is easy to target advertising to the relevant readership group and also to link advertising to the
features in the magazine. They are ideal because they are cheap and quick to make and distribute;
and their distribution can be controlled to a set perimeter i.e. Harrow. An adequate amount of
information can be put onto the leaflet i.e. contact information, address, striking and carefully
selected images (easily memorable), etc. Pamphlets have also long been an important tool of political
protest and political campaigning for similar reasons. The Yellow Pages is arguably the most used
directory service in the UK, so becoming distinguished in it would have a critical effect. Another
drawback which could set a negative image is if Errol drives around in a dirty van; keeping it clean
would make him seem organised and professional to the eye, and attracting potential customers is
what he wants. Colours, writing, formatting, and images must be chose with utmost care, as it must
immediately attract those potential customers. Empty reply does not make any sense for the end user
Submit reply Cancel Report this resource to let us know if it violates our terms and conditions. For
example, in an Auto Trader magazine, on a page where more cars in the Harrow area are prominent,
this would be an ideal place for Errol to advertise his service. PR activities are aimed at achieving
good and positive publicity. Errol had been working for David Turner, who mentored and aided him
into becoming a well experienced and matured mechanic. Embed Host your publication on your
website or blog with just a few clicks. Write a review Update existing review Submit review Cancel
It's good to leave some feedback. Conducting his own findings in the Harrow area would cost time
and money and require a large sample to make sure the findings are accurate; but it would help him
in the long run to tune his business into one which meets all his potential customer’s needs. Errol
must use a mixture of closed and open questions. The re-location could perhaps have a small parking
area or a drive thru, so that the streets are not congested and cars can park and switch off their
engines, reducing levels of pollution (gas and noise!). He simply has to drive to and from work or to
any other location in Harrow, and potential customers will be able to know of the garage’s presence
in their local area. Consumer panels are practical in the way that they can give detailed information
about a product or service, and the opinions can be monitored over time. This resource hasn't been
reviewed yet To ensure quality for our reviews, only customers who have purchased this resource can
review it Report this resource to let us know if it violates our terms and conditions. Since the mid-
1990s, there has been a trend among Yellow Pages publishers to add four-color printing for some
advertisements. He would need to be able to construct a set number of questions that would be vital
to his research. A problem with business cards would be that it’s hard for Errol to target new
customers; he must decide where and when it would be appropriate to hand them out; e.g. posting
them in letterboxes around the neighbourhood, or at shopping centre car parks, etc.
Write a review Update existing review Submit review Cancel It's good to leave some feedback. An
example of a question would be in a situation such as. Errol could use the low costs of this method
of promotion to his advantage. Conducting his own findings in the Harrow area would cost time and
money and require a large sample to make sure the findings are accurate; but it would help him in the
long run to tune his business into one which meets all his potential customer’s needs. Below is a list
of each media I surmise is ideal for Errol. Analysing the data would sometimes be difficult, and
generally time-consuming, but it makes things more organised and easy to interpret and refer to.
Most TV and radio stations use this method of research to monitor the popularity of their
programmes. This type of financial implication is good for Errol as. It includes methods of direct
promotion like direct mailing, exhibitions and trade fairs and sales promotions. Ultimately, he must
pay wages for this worker, and therefore adds to his costs. See other similar resources ?0.00 5.00 1
review Download Save for later Not quite what you were looking for. Based on my research results
it is evident that most of the public enjoy a colour advert, followed by one with pictures. In
conclusion, questionnaires prove to be an ideal way to conduct vital research for the start-up of Errol
Anderson Motors. He has over twenty years’ teaching experience and for most of this time was head
of a large Business Studies department in a highly regarded North West Sixth Form college. This
resource hasn't been reviewed yet To ensure quality for our reviews, only customers who have
purchased this resource can review it Report this resource to let us know if it violates our terms and
conditions. Depicting all his findings in charts (e.g. pie charts) makes things much easier much easier
to understand at the first glance. However, keeping the data to refer to in tables makes it easier to
compare some aspects of the questionnaire with others. As Errol only needs to attract customers in
the area of Harrow, he is able to control the area of distribution with leaflets. Therefore, there is less
likelihood of an advertisement being noticed. The questions should directly link with the information
needed; but also, the number of questions should be allocated accordingly. Business cards provide
the potential customer with crucial information such as the contact details, and the address of the
garage. There are many other competing garages which could easily snatch away potential customers
from Errol if he does not apply an appropriate marketing strategy effectively. The internet directory is
significantly more advantageous in terms of searching for a service. It is crucial that a positive and
favourable image is attained by the company so that sales increase. Report this resource to let us
know if this resource violates TPT’s content guidelines. It includes methods of direct promotion like
direct mailing, exhibitions and trade fairs and sales promotions. The website also gives you advanced
search options such as constraining the search to a specific area, e.g. Harrow. A drawback to this is
that other competing garages could pay even more money to displace Errol’s place in the Yellow
Pages or on Yell.com; and each garage is displayed (as default) in alphabetical order after the priority
slots on the website. Errol can also use this data to see what special offers he can present to his
potential customers to draw them to his garage. If they do not act upon the opinions of their
customers, they risk producing goods and services that the public do not want. Most mechanics use
this type of media, and so it is almost expected.
The size, position and placement of the advert is determined by how much the business is willing to
pay; a higher cost is required if the business want pictures or large, bold, highlighted text placed on
the first page of the advertisements section. This resource hasn't been reviewed yet To ensure quality
for our reviews, only customers who have purchased this resource can review it Report this resource
to let us know if it violates our terms and conditions. The business would want to design the
advertisement to be eye-catching and on the whole visually appealing in all aspects. Since the
product is given to customers to try for no charge, this would be appealing to them and they would
generally be more willing to answer questions and give a broad opinion. It is crucial that a positive
and favourable image is attained by the company so that sales increase. This is a relatively cheap
form of advertising that can be seen by everyone; its manufacture is not of much difference to
leaflets. Empty reply does not make any sense for the end user Submit reply Cancel terijo 7 years
ago report 5 This is fabulous thank you. Examples of some of these factors are his media choices,
market research, and marketing in general. Monthly Harrow Council magazines are a good
opportunity for Errol to make his garage’s presence known. He could pay a good amount when his
business is beginning to boom to get a good space in the local newspaper or magazine to advertise his
business appropriately, again taking the same precautions (visually appealing, relevant information,
etc.). Usually, the back of the newspaper (last few pages) is dedicated to only advertisements. Most
people would interpret this in the correct way. This is also most efficient as it is cost-effective, and
can be circulated through a variety of mediums, such as clipped inside car magazines and
newsagents. Interestingly, most yellow pages are not printed on yellow paper; rather the yellow is
printed onto the paper. Write a review Update existing review Submit review Cancel It's good to
leave some feedback. This means they cannot contain detailed information; only persuasive pictures
or slogans. Nevertheless, Errol must make sure he drives his van in the most professional fashion at
all time; i.e. no bad driving; it would create an undesirable image with potential customers. If they do
not rely on the customers to provide them with opinions and rely on information that the company
gains elsewhere, they risk producing services and goods which are not what consumers want. The
increase in levels of grading allows learners to achieve their full potential and make more informed
decisions about their options for progression. Making use of radio broadcasts, press and other media
would help obtain this good publicity. Another disadvantage to leaflets would be that leaflets can be
given out in the streets, which means it’s impossible to target a specific segment of the population.
An example of a question would be in a situation such as. This is our best pick because it is designed
for the new GCSE Business Studies course, it has practice questions and answers provided as well
as examples and case studies. However, such standardised answers may frustrate users. Flyers are
typically used by individuals or small business and are a form of small scale, community
communication. She had recently released a book and launched a promotional campaign, using the
title “Doctor”. Business cards provide the potential customer with crucial information such as the
contact details, and the address of the garage. Learning is embedded with differentiated exercises,
case studies and exam practice throughout. He wouldn’t want to go for newspaper ads or radio
adverts since they are far too expensive, and we must remember that Errol is only a sole trader, with
all financing coming from himself or loans. If the ASA ends up on Errol’s back, he would create a
bad image of himself, and again, he would lose customers.