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    Consumer Behaviour Lesson Plan-2011

    Uploaded by

    Mith Pawar
    This document provides a lesson plan for a consumer behavior course titled "Consumer Behaviour MGT-MR-303" taking place from June to October 2011. The course will introduce concepts related to how consumers make purchase decisions and how they are influenced by various internal and external factors. It will also examine how marketers can adapt their strategies based on consumer behavior insights. The lesson plan outlines 40 sessions over topics like cultural influences, motivation, attitudes, and consumerism. Student learning will be evaluated through assignments, presentations, quizzes, exams, and a mini-project to be presented at the end of the course.

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    Consumer Behaviour Lesson Plan-2011

    Uploaded by

    Mith Pawar
    804 views5 pages
    This document provides a lesson plan for a consumer behavior course titled "Consumer Behaviour MGT-MR-303" taking place from June to October 2011. The course will introduce concepts related to how consumers make purchase decisions and how they are influenced by various internal and external factors. It will also examine how marketers can adapt their strategies based on consumer behavior insights. The lesson plan outlines 40 sessions over topics like cultural influences, motivation, attitudes, and consumerism. Student learning will be evaluated through assignments, presentations, quizzes, exams, and a mini-project to be presented at the end of the course.

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    This document provides a lesson plan for a consumer behavior course titled "Consumer Behaviour MGT-MR-303" taking place from June to October 2011. The course will introduce concepts related to how consumers make purchase decisions and how they are influenced by various internal and external factors. It will also examine how marketers can adapt their strategies based on consumer behavior insights. The lesson plan outlines 40 sessions over topics like cultural influences, motivation, attitudes, and consumerism. Student learning will be evaluated through assignments, presentations, quizzes, exams, and a mini-project to be presented at the end of the course.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    804 views5 pages

    Consumer Behaviour Lesson Plan-2011

    Uploaded by

    Mith Pawar
    This document provides a lesson plan for a consumer behavior course titled "Consumer Behaviour MGT-MR-303" taking place from June to October 2011. The course will introduce concepts related to how consumers make purchase decisions and how they are influenced by various internal and external factors. It will also examine how marketers can adapt their strategies based on consumer behavior insights. The lesson plan outlines 40 sessions over topics like cultural influences, motivation, attitudes, and consumerism. Student learning will be evaluated through assignments, presentations, quizzes, exams, and a mini-project to be presented at the end of the course.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 5
    At a glance
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    The key takeaways are that this course aims to provide insight into consumer behavior and the decision making process by analyzing internal and external factors influencing consumers. It will also teach how to segment markets and conduct consumer research.

    The objectives of this course are to understand the significance of consumer behavior, the consumer decision making process under various situations, and to analyze factors affecting consumer behavior and evaluate their implications.

    Topics that will be covered include cultural influences, social influences, personal influences, motivation, attitudes, the purchasing process, and consumerism.

    LESSON PLAN : MLP 31 Title of the course: Course code: Period: Consumer Behaviour MGT-MR-303 June- October (2011)

    Course Instructor/s/: Dr A J Joshua Batch: Class : MBA third semester Marketing Specialisatio

    Introduction to subject
    Consumer behavior involves the use and disposal of products as well as the study of how they are purchased. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption. Since many environmental problems result from product disposal (e.g., motor oil being sent into sewage systems to save the recycling fee, or garbage piling up at landfills) this is also an area of interest.

    Course Objectives
    This course aims at providing insight into significance of Consumer Behaviour, Consumer Decision Making process under various situations and to analyze various internal and external factors affecting the behaviour of the consumer and evaluate their implications.

    Learning Objectives:

    The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products); The the psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); The behavior of consumers while shopping or making other marketing decisions; Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and

    How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.

    Learning Outcomes: 1) Students will be capable of segmenting markets for targeting specific products 2) Students will be capable of conducting market research to bring out consumer behavioural aspects in buying situations This will demonstrated through mini projects undertaken by students in groups

    Sessions
    1. 2. 3 4 5 6 7 8 9

    Topics
    Module-1 Introduction to Consumer Behaviour Need for Learning CB Relevance of CB in Marketing, Marketing Segmentation Introduction Case- 1 Psychographic Segmentation Module-2 Cultural influence on CB Influence of Subcultural aspects on CB Case-2 Subcultural Aspects & Cross cultural aspects Social Class and CB

    Reference Material
    Chapter 1 Chapter 1 case Chapter 2 Chapter 3 Chapter 4 case Chapter 4 Chapter 5

    Remarks

    10 11-12 13 14 15 16 17-18 19 20 21-22 23-24 25-26 27 28 29 30 31 32 33 34 35

    Case-3 Module-3 Social Groups Influence on CB Family & its influence on CB Personal Influence Personality and CB Self Concept and CB Module-4 Motivation & CB Involvement and CB Information Processing & CB Perception and perceived risk Learning and CB Memory and CB Module-5 Attitudes and CB Changing Attitudes Problem Recognition Information Search Process Information Evaluation Process Purchasing Process Choosing a Store, Purchase Behaviour Post Purchase Behaviour Module-6 Modeling Consumer Behaviour Consumerism

    case Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 9 Chapter 10

    Chapter 10 Chapter 11 do Chapter 12 Chapter 12 Chapter 13 Chapter 14 Chapter 15 Chapter 16 Chapter 16 Chapter 17 Chapter 18 Chapter 19 Chapter 20

    36 37 38 39-42 43-44

    Consumer safety, choice & redressal Environmental concerns & Green Marketing Consumer rights and responsibilities Mini Project Presentation Recap & Contigency

    do do do

    Text Book 1) David L. Loudon and Albert Della Bitta, Consumer Behaviour, 4e, Tata McGraw Hill, New Delhi

    Reference Books
    2) Leon Schiffman and Lesli Lazar Kanak, Consumer Behaviour, Prentice Hall of India Pvt Ltd, New Delhi

    Pedagogy : Lectures, Case Discussions, Class room discussions, Student Presentations, Project work Instructions to students:
    The dates on which each sessions are handled are recorded in the attendance register Depending on the availability of sessions more cases will be handled than what has been shown in the plan Through out the semester the students in groups are expected to work on a mini-project, the out come of which will be presented to wards semester end The students are expected to attend classes regularly come prepared for the sessions, the students will be asked questions and made to do class work which will be evaluated to determine class participation marks.

    Internal Assessment PLAN Sl. No 1 2 3 4 5 6 7 8 9 10 Evaluation component Assignments/ Individual Assignments Group Presentations Quiz Class Tests Case Analysis Mid-term Exam End term Exam Projects Class Participation Total Marks Prepared by: Frequency of Evaluation 2 1 2 No. of marks allocated 5 10 20 50 10 5 Total Evaluating Faculty Marks 5 10 20 50 10 5 100 AJJ AJJ AJJ AJJ AJJ AJJ

    1 1

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