www.asa.

in
 A full services firm of corporate
strategists, accountants, tax advisory
experts and financial and marketing
analysts with over 32 years of

AT A
experience in servicing SMEs &
Fortune 500 companies.

GLANCE 6000+ CLIENTS

1000+ IN-HOUSE PROFESSIONALS
50 DIRECTORS & SENIOR ADVISORS

18 INDIAN LOCATIONS AND 700+

OFFICES ACROSS 140+ COUNTRIES
ENSURES GLOBAL STANDARDS WITH
REGIONAL EXPERTISE.

The purpose of this document is to provide information to clients and firm personnel only.
 SERVICES
PRESENTLY POSITIONED IN THE • Accounting and Business Support
TOP 10 ACCOUNTING & CONSULTING FIRMS • Assurance
Well structured teams with domain specialization
• Business Advisory
guided by leaders possessing expertise and • Digital Automation and Transformation
experience with PAN India presence ensure excellent • Taxation
client service.
• Risk Advisory
• Transaction Advisory

www.asa.in
Accounting & Business Support

Financial Accounting Our teams are fully conversant with Indian and International accounting software
viz. Tally ERP, SAGE, NAVISION, NETSUITE, etc. We ensure that your accounts are
maintained in accordance with domestic regulations as well as international
reporting norms. Our teams review, analyze and flag any potential issues to
ensure timely remedial action.

Payroll Administration We set-up, maintain and ensure timely and accurate processing of employee
payroll. We also assist in preparation of HR manuals to document your HR
policies in compliance with Indian labor regulations and setting-up social security
benefits including insurance and claim administration.

Regulatory Compliances Through our PAN India presence, we assist in regulatory compliances and advise
on critical issues under various regulations enacted by the Federal, State and
Local Authorities. We provide a ‘one stop shop’ solution to businesses to manage
the complexities of multiple compliances through a single window.

Compliance Diagnostics A specialized activity wherein we carry out a comprehensive diagnostic check of
your business to identify compliance gaps, risks thereon and suggest mitigation
measures. This helps in building up your corporate governance and provides
comfort to the Management, Board of Directors, Shareholders and Auditors.

Virtual CFO We act as your Virtual Chief Financial Officer (CFO), providing analytics and
business insights for decision making without you having to maintain a
full-fledged finance function.
ACCOUNTING & BUSINESS SUPPORT ASSURANCE BUSINESS ADVISORY DIGITAL AUTOMATION AND TRANSFORMATION RISK ADVISORY TAXATION TRANSACTION ADVISORY

Making optimal use of our PAN India presence in assisting

with adherence to complex Indian legislative framework
including accounting and regulatory compliance outsourcing.

ACCOUNTING & BUSINESS

SUPPORT
• Financial Accounting
• Payroll Administration
• Regulatory Compliances
• Compliance Diagnostics
• Virtual CFO
Assurance

Accounting Advisory Our teams, conversant with global financial reporting standards, ensure that accounts
Service are maintained in accordance with domestic regulations and meet international
reporting norms. We review, analyse, flag and remedy any potential risk or inaccurate
reporting.

Financial As independent auditors, we enhance trust in companies we audit by providing

Statement Audits assurance that financial statements are free from material misstatements, are reliable
and enhance investor confidence.

IFRS / Ind-AS / Where applicable, we carry out reviews and provide an impact analysis of reporting
US GAAP under International Financial Reporting Standards (IFRS), Indian Accounting
Standards (Ind–AS) or US GAAP. We ensure that reporting requirements are adequately
met, including issues arising during and post transition.

Special Purpose We assist organisations with special purpose reviews wherein we check on
Audits management or regulator specified areas viz. Corporate Social Responsibility, Anti-
money laundering, Information Technology Systems, Grant utilization, etc.

Pre-Audit Support We review and ensure that the financial statements are compliant with accounting
standards, regulatory environment and management policies, and advise
management on those issues which can be remedied prior to the detailed external
audit or else need proper disclosure.
ACCOUNTING & BUSINESS SUPPORT ASSURANCE BUSINESS ADVISORY DIGITAL AUTOMATION AND TRANSFORMATION RISK ADVISORY TAXATION TRANSACTION ADVISORY

Ensuring authenticity and trustworthiness of the financial

information based on the principles of integrity, insight, and
commitment to professional excellence

ASSURANCE
• Accounting Advisory Service
• Financial Statement Audits
• IFRS/ Ind-AS/ US GAAP
• Special Purpose Audits
• Pre-Audit Support
Business Advisory

Corporate Advisory We assist our clients to examine a proposed action or strategy vis-à-vis the Indian
regulatory environment. Our experts from varied service verticals work together and
provide clear advice on matters which could concern Foreign Exchange Management
Act (FEMA), Foreign Direct Investment (FDI), Company Law, Direct and Indirect taxes,
labor matters, Special Economic Zone (SEZ), etc.

Entry Strategy We recommend the most appropriate structure to match your India business strategy.
We map risks and necessary steps required to register and operate your entity (be it
Liaison, Branch, Project Office, Limited Liability Partnership, Wholly Owned Subsidiary
or a Joint Venture in India), in accordance with the applicable regulatory and foreign
exchange requirements.

Insolvency We analyze and develop structured solutions for closure of an office or factory,
Management and management and termination of human resources, hiring contractual employees or
Restructuring building a recovery plan. Where restructuring may not be feasible, we can assist in the
liquidation besides exploring the possibility of a merger or amalgamation through our
team of insolvency professionals.

Factory Set-Up We assist you in establishing a factory anywhere in India. We manage the entire
Support process from identifying an ideal location, key service providers/contractors, to
procuring the necessary clearances from government bodies i.e. ‘Reserve Bank of
India’ (RBI), ‘Secretariat of Industrial Assistance’ (SIA), ‘Registrar of Companies’ (ROC),
‘Foreign Contribution Regulation Authority’ (FCRA), Ministry of Environment and
Forest, etc.

Secretarial On a routine basis, we assist you to meet your statutory requirements viz drafting and
Compliances maintaining statutory records such as minutes of meetings (Annual, Shareholders,
Board), appointment and resignation of key personnel, increase/reduction in capital,
etc. We organize the office infrastructure and manpower during the ‘in transit period’
when a company is in the process of setting up, including acting as nominee resident
directors.
ACCOUNTING & BUSINESS SUPPORT ASSURANCE BUSINESS ADVISORY DIGITAL AUTOMATION AND TRANSFORMATION RISK ADVISORY TAXATION TRANSACTION ADVISORY

From identifying the most suitable entry route to providing

a one stop shop for regulatory approvals and consolidate
the new set up.

BUSINESS ADVISORY
• Corporate Advisory
• Entry Strategy
• Insolvency Management and Restructuring
• Factory Set-Up Support
• Secretarial Compliances
Digital Automation and Transformation

Data Analytics We build descriptive and predictive KPI based dashboards with advanced data
analytics. These comprehensive and focused dashboards become a critical go-to
tool for quick and growth oriented business decisions

Digital Solutions We offer easy to deploy customizable digital solutions which automate manual
processes, including implementation support and training, viz, GST Automation
(return filing, e-invoicing, e-way bill), compliance management, litigation
management and more.

Digital Transformation We help you leverage technology for transforming your business cycles viz
Procure to Pay (P2P), Order to Cash (O2C) and Record to Report (R2R). We analyze
key business processes, define tailor made and cost effective digital strategies
which we hand hold your teams through implementation.

Cyber Security While technology becomes essential for your business, is your cyber security
resilient and trust-worthy? We reinforce confidence in your digital setup
through assessment of your security protocols, data penetration testing, privacy
assessment and compliance certification.
ACCOUNTING & BUSINESS SUPPORT ASSURANCE BUSINESS ADVISORY DIGITAL AUTOMATION AND TRANSFORMATION RISK ADVISORY TAXATION TRANSACTION ADVISORY

Digital solutions to bring efficiency, reduce cost, eliminate

process delays, build future ready businesses and bring in
predictive data analytics.

DIGITAL AUTOMATION
AND TRANSFORMATION
• Data Analytics
• Digital Solutions
• Digital Transformation
• Cyber Security
Risk Advisory

Internal Control Reviews We review and evaluate the effectiveness of organization’s internal controls.
Based on the risk assessment, we evaluate the adequacy of existing internal
controls and perform checks whether these are appropriately implemented. The
processes, risks and controls are documented, recommendations provided for
improvement and we stay involved through the implementation.

Forensic Audits Security of organization’s assets is a growing concern. We undertake forensic

audits at the specific request of the management or regulator to detect fraud,
misappropriation of resources, misconduct or financial irregularities, including
areas of digital forensic, anti-corruption and cybercrime.

IT Audits Our highly specialized teams identify weaknesses in organisation’s existing ERP
systems, processes and IT Infrastructure including Information Technology
General Controls (ITGC), IT and Cyber security, Vulnerability Assessment, and
Penetration Testing.

Enterprise Risk Our robust Enterprise Risk Management solution helps organisation in identifying
Management (ERM) key risks and controls. Our ERM approach considers all types of risk (strategic,
operational, compliance, reporting) and flags areas requiring immediate
attention.

Business Process Besides documenting processes for adequate controls, we ensure that archaic
Re-engineering processes are removed and solutions are embedded to deal with exception, with
an overall objective to improve operational efficiency and performance.
ACCOUNTING & BUSINESS SUPPORT ASSURANCE BUSINESS ADVISORY DIGITAL AUTOMATION AND TRANSFORMATION RISK ADVISORY TAXATION TRANSACTION ADVISORY

Advising on risk mitigation where our objectivity,

reliability, and transparency enables the fair presentation
of results and ease of management analysis.

RISK ADVISORY
• Internal Control Reviews
• Forensic Audits
• IT Audits
• Enterprise Risk Management (ERM)
• Business Process Re-engineering
Taxation

Planning and Advisory We monitor the overall tax strategy keeping in view the changing dynamics of
Indian tax legislation. We review your commercial and inter-company contracts,
build tax management positions and risk mitigation strategies, conduct tax due
diligence and undertake tax efficiency analysis of your transactions.

Cross Border Taxation We advice on setting up tax efficient holding structures, business models
that mitigate the risk of Permanent Establishment, assist in tax efficient fund
repatriation and improve cash flows by obtaining lower tax withholding
certificates and advance rulings from Indian revenue authorities.

Transfer Pricing We review, build and manage a robust transfer pricing policy and compile
documentation aligned to your global transfer pricing approach that meet BEPS
guidelines too. We routinely assist our clients on Advance Transfer Pricing (APA)
scheme, Safe Harbour rule and to meet new documentation and reporting
requirements viz. Country by Country Reporting ‘CbCR’ and the Master File.

Expatriate and HNIs We have built specific capabilities in HNIs and international employee assignment
management i.e. developing tax efficient compensation packages, advising
on social security obligations, developing and managing stock option plans,
obtaining no objection certificates and filing tax returns.

Indirect Taxation Through our PAN India presence, we assist in regulatory compliances and
advisory on critical issues under Goods & Services tax (GST) and other State and
local body taxes. We advise on GST implications on transactional issues, cross
border transactions, tax classification and transaction structuring for achieving
tax efficiency.

Representation and Our teams proactively manage risks and avoid conflict with Indian revenue or
Dispute Resolution appellate authorities. Our partner-led representations assist in the entire cycle
of tax litigation i.e. drafting and submitting replies/appeals, appearing before the
revenue officer/first appeals and assisting senior counsels in representing before
judicial bodies.
ACCOUNTING & BUSINESS SUPPORT ASSURANCE BUSINESS ADVISORY DIGITAL AUTOMATION AND TRANSFORMATION RISK ADVISORY TAXATION TRANSACTION ADVISORY

Proactive and innovative solutions customised to create

certainty in structuring business transactions and advice on
emerging tax regulations.

TAXATION
• Planning and Advisory
• Cross Border Taxation
• Transfer Pricing
• Expatriate and HNIs
• Indirect Taxation
• Representation and Dispute Resolution
Transaction Advisory

Mergers and Acquisitions End-to-end support on deals from planning to closure.

Sell-side Advisory: We assist clients in understanding and realizing the potential
value of their business. We work closely with them to devise tailored strategies
during deal negotiations.
Buy-side advisory: From market analysis to defining an acquisition strategy,
domestic or cross border, we find potential targets, negotiate a fair value and
support the management through till the finalization of definitive agreements.

Due Diligence We offer both desktop due diligence i.e. promoter and company background checks
as well as detailed Financial and Tax Due Diligence involving on-site reviews and
interviews with the management. We also offer post-merger integration support.

Valuation We select the most appropriate, internationally acceptable valuation technique to

arrive at a fair business value prior to accepting or making an offer. Valuations can
be done for family settlements, dispute resolutions, purchase price allocations, etc.

Fund Raising We help our clients raise growth capital through venture capital, private equity or
banking channels (non-equity) by offering turnkey support involving preparation
of pitch documents, building of a valuation model and assist during the ensuing
negotiations.
ACCOUNTING & BUSINESS SUPPORT ASSURANCE BUSINESS ADVISORY DIGITAL AUTOMATION AND TRANSFORMATION RISK ADVISORY TAXATION TRANSACTION ADVISORY

End-to-end advisory for clients on inorganic growth

strategies. Specialized team to guide on buy-side or
sell-side cross border M&As.

TRANSACTION ADVISORY
• Mergers and Acquisitions
• Due Diligence
• Valuation
• Fund Raising
 BANKING & CAPITAL GOODS &
FINANCE ENGINEERING

INFORMATION
TECHNOLOGY

AUTOMOTIVE CHEMICALS

INDUSTRIES
SERVICED
HOSPITALITY

ENERGY

HEALTHCARE

FOOD
PROCESSING
 www.asa.in

REAL ESTATE

RETAIL

LOGISTICS

PHARMACEUTICALS

TRADING

MEDIA

OIL & GAS

NON-PROFIT TRANSPORTATION
ORGANIZATIONS
KEY PEOPLE

ADVISORY BOARD

Deepa Gopalan Wadhwa Ajay Sethi Dr. Ashok V Desai Arjun Asrani
Chairperson President Mentor Mentor

Sunil Bhumralkar Mark Runacres K Venkatraman

Director Senior Advisor Director
International Affairs

LEADERSHIP

Akhilesh Thakur Himanshu Srivastava Nitin Arora Parveen Kumar Rajiv Arya Sunil Arora
Risk Advisory Business Advisory Transaction Advisory Assurance Accounting and Taxation
Mumbai Gurgaon Gurgaon New Delhi Business Support New Delhi
New Delhi
www.asa.in
 DOMAIN EXPERTS

Bhushan Sharma D Ramprasad DK Giridharan PN Ramachandra Bikramjit Singh G N Ramaswami Jugal Agarwala
Risk Advisory Assurance Assurance Kamath Bedi Assurance Risk Advisory
Mumbai Bengaluru Chennai Assurance Taxation Chennai Mumbai
Kochi New Delhi

K Nithyananda Prateet Mittal S Sundar Rajan Subroto Bose Sundeep Gupta Vijay Maniar Vinay KS
Kamath Assurance Accounting & Accounting & Accounting & Senior Advisor and Assurance
Taxation Gurgaon Business Support Business Support Business Support Mentor Bengaluru
Kochi Chennai New Delhi Gurgaon Mumbai

Ashwath S Pai AK Madhusudhan Gaurav Bhatia Hemant Agnihotri Kim Collaco Manoj Sharma Naveen Sharma
Taxation Risk Advisory Risk Advisory Transaction Advisory International Affairs Accounting & Transaction Advisory
Bengaluru Bengaluru Gurgaon Mumbai France Business Support Gurgaon
New Delhi

Pankaj Aneja Ramakrishna V Sakshi Bansal Sathyabama R Vipul Kumar Gupta Y Ramakrishnan Girish Sanghavi
Taxation Accounting & Enterprise Strategy Risk Advisory Accounting & Taxation Accounting &
New Delhi Business Support New Delhi Chennai Business Support Chennai Business Support
Hyderabad Gurgaon Mumbai
NATIONAL OFFICES
Gurgaon, Ahmedabad, Bengaluru, Chennai,
Hyderabad, Kochi, Mumbai, New Delhi

NATIONAL AFFILIATES
Chandigarh, Kolkata, Pune and
Vishakhapatnam