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    Starbucks (Present)

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    Bao Tram
    Starbucks uses a business model canvas to comprehensively map out its business strategy. The canvas identifies Starbucks' mass market customer segment and describes how it delivers value through high quality coffee, convenience, innovation, and its powerful brand. Starbucks captures value through revenue from coffee, food and seasonal items sold in its coffee shops, grocery stores, and retail partners. Key resources include human resources and farm centers while costs include coffee, marketing, and store operations.

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    Starbucks (Present)

    Uploaded by

    Bao Tram
    30 views15 pages
    Starbucks uses a business model canvas to comprehensively map out its business strategy. The canvas identifies Starbucks' mass market customer segment and describes how it delivers value through high quality coffee, convenience, innovation, and its powerful brand. Starbucks captures value through revenue from coffee, food and seasonal items sold in its coffee shops, grocery stores, and retail partners. Key resources include human resources and farm centers while costs include coffee, marketing, and store operations.

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    business canvas

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    Starbucks(present)

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    Starbucks uses a business model canvas to comprehensively map out its business strategy. The canvas identifies Starbucks' mass market customer segment and describes how it delivers value through high quality coffee, convenience, innovation, and its powerful brand. Starbucks captures value through revenue from coffee, food and seasonal items sold in its coffee shops, grocery stores, and retail partners. Key resources include human resources and farm centers while costs include coffee, marketing, and store operations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    30 views15 pages

    Starbucks (Present)

    Uploaded by

    Bao Tram
    Starbucks uses a business model canvas to comprehensively map out its business strategy. The canvas identifies Starbucks' mass market customer segment and describes how it delivers value through high quality coffee, convenience, innovation, and its powerful brand. Starbucks captures value through revenue from coffee, food and seasonal items sold in its coffee shops, grocery stores, and retail partners. Key resources include human resources and farm centers while costs include coffee, marketing, and store operations.

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    You are on page 1of 15

    STARBUCKS

    Business Canvas
    Members
    1 Le Tran Thai Ngoc

    2 Le Minh Anh

    3 Nguyen Thi Bao Tram

    4 Nguyen Phuc Nguyen


    A business model
    describes how your
    company creates,
    delivers and captures
    value.
    - Steve Blank -
    Business
    model canvas
    Comprehensive business strategy
    mapping method

    Until now, BMC is popularly used by


    many companies to describe company
    operations
    Customer segments
    Identify the market groups : company's
    customers and the characteristic of
    customers

    There is no customer segmentation in


    Starbucks’ business model.

    The Mass Market


    Value Proposition
    World's best coffee drinking experience

    Record what values ​they want to convey to society

    Created through experience, brand strength, history,


    and so on.

    No longer just delicious coffee, but an experience in


    the form of pleasure, enjoyment, comfort and
    convenience at Starbucks.
    Value Proposition
    Innovation: Starbucks constantly designs
    innovative products for its customers
    Quality: It uses only high-quality beans and
    trained roasters to work on them
    Convenience: Customers can order products
    through Starbucks’ app
    Variety: It offers 30 blends of coffee and a wide
    range of sandwiches, pastries, tea, smoothies,
    salads, etc.;
    Brand: Starbucks has a powerful and awarded
    brand, seen as a synonym of quality.
    Channel
    Mapping part where value is
    delivered to customer groups

    Coffee shops ; Grocery stores ; Retailers


    Starbucks cards
    Customer service
    Starbucks apps ; Social media
    Customer
    relationships
    efforts the company making to communicate
    and maintain relationships with customers

    Membership cards official line@ promotions

    Birthday programs

    Point rewards
    Revenue Stream
    management records where the
    company's income sources come from

    Premium coffee
    Coffee beans
    Premium tea
    Food items
    Seasonal new items, following trends
    Royalties, Concessions
    Key Activities
    what is recorded is the main
    operational activities of the company

    Product development
    Production
    Customer service
    Marketing
    R&D (Research and development)
    Cleaning
    others
    Key Partner
    company lists all stakeholders directly
    related to the company's operations

    Suppliers worldwide
    Coffee producers
    Outside trading companies
    Exporters
    Retailers
    Distributors.
    Key Resource
    resources are needed by the
    company to be able to carry out
    key operating activities.

    Human resources
    Farm centers
    Product team
    Outlet partners
    Cost Structure
    the company's main source of
    expenditure

    Coffee sold
    Funds for marketing promotion
    Budget for Starbucks events
    End of
    Presentation

    Thank You

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