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There is a tendency for change in consumer behaviors among SA citizens, where they are initially
hesitant towards the use of online payments, as cash-on-delivery option is the favorable way of
payment. Saudi consumers prefer traditional purchasing methods to online shopping platforms.
Nonetheless, COVID-19 has significantly affected consumer purchasing choices across Saudi
Arabia, where expenditures differ by the type of product, especially for basic necessities, such as
food and home healthcare supplies ( bint AbdulAziz Al-Khanini 2021 ). Evaluating the country of
origin effects on consumer buying behaviour. This kind of analysis is considered accurate for
identifying relations and acquiring data. Social media like face book, twitter Skype are going to play
a very important role in consumer buying behaviour decision making. The result further shows that e-
advertising on the social media platforms has a negative impact on consumer purchasing behavior by
stealth advertisement, unethical. Drawn on the above discussed literature review and hypotheses, the
research proposal model was established to investigate the factors affecting the online shopping
behaviors of Saudi Arabian shoppers (see Figure 1 ). 4. Methods 4.1. Data Collection Methods and
Procedures The major goal of the study is to identify the factors that influence customers’ purchasing
decisions on online shopping during the COVID-19 pandemic. The result revealed that about 34% of
Saudi Arabian consumers prefer to purchase their desired brands in stores with lower prices. The
research found that Saudi customers have boosted their desire to purchase healthier foods, where
females are more concerned about the infection than males and virus phobia is more frequent among
the older generation. The objective of this research was to explore how social media influence on
purchasing decision of consumers. Download Free PDF View PDF Effectiveness of Social Media
Communication Tools for Spreading Consumer Awareness by Public against Brands and Products in
India Indus Foundation International Journals UGC Approved Social media is playing a very
constructive role in budding world. According to Le Tan et al. ( 2021 ) there are five key factors that
have been found that had a great influence on consumer attitudes during the pandemic: product
diversity, convenience, payment method, trust, and psychological factors. Additionally, Saudi
Arabia’s future expansion plan targets to increase the percentage of e-commerce transactions by
2030, up to 70 percent higher than in previous years ( Jan et al. 2021 ). Over the past years, the
economy of Saudi Arabia underwent an exceptional growth supported by the steady shift from
offline shopping to internet shopping. You can download the paper by clicking the button above.
Help Center Here you'll find an answer to your question. Therefore the study concludes that the
positive impact of all these factors, on the buying behavior of the consumer proves the loyalty of
consumer towards brand. Other variables may also influence consumer behaviors in online shopping,
such as price and government support, which may be of interest for future researchers. The result
showed that use of social media has a positive impact on consumer buying behavior. Social media
like face book, twitter Skype are going to play a very important role in consumer buying behaviour
decision making. Now consumer is taking help of social media regarding purchasing of any product.
Download Free PDF View PDF A Review of Different Unethical Advertisements under the Guiding
Principle of ASCI Decisions Indus Foundation International Journals UGC Approved Advertising is
the paid form of communication by an identified sponsor who disseminates the information to the
public about its goods and services in order to persuade them so that they can purchase their product
and avail services. Secondary sources of data have been collected through use of internet, consulting
past studies on the subject and also books have been used, primary data has been collected from 50
respondents through questionnaire by direct survey method. In a time of crisis, the government of
Saudi Arabia helped incentivize the growth of online shopping by improving the regulatory
framework. However, it is estimated to be lower than the pre-COVID-19 scenario. The psychological
effects are a result of the many COVID-19 guidelines that were released globally, including in Saudi
Arabia, to minimize some of the harmful effects of the pandemic. I am writing a dissertation on the
luxury goods sector in China and what are the key characteristics that drive the purchase of luxury
goods. Attitudes can be referred to as a person’s positive or negative judgment for a given trademark
or item in the business market ( Kotler and Armstrong 2012; Trivedi and Sama 2020 ). The results
indicated that risk had a negative impact on the purchasing intentions. Advertisers are using different
techniques to effectively convey. Saudi customers prefer traditional shopping that entails going to
markets and physical stores.
Of them, 1,366 questionnaires were used for analysis. The sample of 150 respondents from north
Gujarat was taken for the study. The research employed descriptive statistics, which includes the
frequency percentage method to analyze the demographic information, including the frequency of
the use of online platforms by Saudi Arabian consumers. The purpose of this study is to test the
factors affecting online shopping amid COVID-19 in Saudi Arabia. Journal of Functional
Morphology and Kinesiology (JFMK). Impact of Advertising on Consumers buying behavior
through. Social media introduced a new, complicated and uncontrollable element in consumer
behaviour presenting a new challenge to both the academia and the marketers. Gender can also
influence consumer behavior, with some research suggesting that men and women may have different
buying preferences and decision-making processes. Download Free PDF View PDF See Full PDF
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This study is descriptive in its nature, we have used frequency distribution and bar graph technique
to obtain the results. The availability of products can also impact consumer behavior, as consumers
may choose to purchase a product if it is readily available, even if they are not necessarily interested
in the product itself. Journal of Cardiovascular Development and Disease (JCDD). On the basis of
results, various recommendations were made; online marketers, vendors, executives and marketing
managers should deeply understand advantages, benefits and tools of social communications.
Marketing used to be an educated guessing game based on experience and instinct, but. It was a
qualitative study that utilized secondary data to base its findings and generalizations. According to
Evans, social media in not only about people reading and disseminating information, but also how
they share and create content for others to participate. Advertisers are using different techniques to
effectively convey. All articles published by MDPI are made immediately available worldwide under
an open access license. No special. Ahmed et al. ( 2020 ) examined the impact of COVID-19 on US
consumer impulse purchases. The Saudi government has taken a lot of wise steps to prevent residents
from leaving their homes for their safety. The objective of this research was to explore how social
media influence on purchasing decision of consumers. Data was analysed by using different
statistical techniques such as descriptive statistic, Chi square, and ANOVA analysis. Journal of
Theoretical and Applied Electronic Commerce Research (JTAER). Null Hypothesis H0: There are no
significant relationship. Global restriction policies prevented customers from visiting stores or paying
with cash. The multiple regression is a statistical technique that can be used to analyze the
relationship between a single dependent variable and several independent variables. At each extreme
of the continuum, there can be recognised two distinctive types of buying behaviour — planned and
unplanned — which are to be researched and discussed in the succeeding section of the present
literature review. Di Crosta et al. ( 2021 ) investigated the psychological components of the buying
behavior during pandemics in Italy, and their results showed that pandemics affect the purchasing
behavior, leading to a greater expenditure because of a psychological drive to buy both important and
unimportant goods. Next Article in Journal A Hybrid Method to Predict Human Action Actors in
Accounting Information System.
E-shopping in Saudi Arabia is currently in the early stages of the country’s IT revolution. The fact
that payment gateways, such as PayPal, allow for secure online transactions on a 24-h basis plays a
critical role in determining how willing customers are to engage in online consumption. Drawn on the
above discussed literature review and hypotheses, the research proposal model was established to
investigate the factors affecting the online shopping behaviors of Saudi Arabian shoppers (see
Figure 1 ). 4. Methods 4.1. Data Collection Methods and Procedures The major goal of the study is
to identify the factors that influence customers’ purchasing decisions on online shopping during the
COVID-19 pandemic. Chen, and Ning-Hung Huang. 2014. An integrative approach to
understanding customer satisfaction with e-service of online stores. However, the correlation
coefficient was weak between the (TF) and the (OS) ( Table 4 ). To satisfy the research data has been
collected from both the primary and the secondary sources. This research will therefore have a big
influence on the marketing strategy that will be used by future clothe retailers. A study on effect of
advertisement on confectionary product with special refe. More Features Connections Canva Create
professional content with Canva, including presentations, catalogs, and more. Along with this,
informational society factor may affect the product evaluations and decision procedure of consumers
Keller, 2016. Online shopping convenience is an important strategic aspect for online marketplaces
aimed at providing competitive and satisfactory services ( Al-Mushayt et al. 2022 ). Thus,
consumers in Saudi Arabia expect each online platform to provide exceptional convenience. 6.3. The
Effect of Payment Method Factor on Purchasers’ Online Shopping Behaviors in Saudi Arabia Amid
COVID-19 The mode of payment was found to have a moderate positive correlation with online
shopping. According to the survey, Saudi Arabian shoppers believe in comparing costs across many
platforms, to save money. The paper will look into the preferences and reasons attached to each of
the popular social media networking site. The findings will help e-businesses to build user-friendly
platforms to improve the online shopping experience. Saudi consumers’ necessities had shifted, due
to the layoffs and salary reductions, especially in the private sector that marked the customer’s
spending abilities ( Illankoon 2020 ). Impact of Advertising on Consumers buying behavior through.
New Generative AI technology strategy enables small businesses to level the p. The premise of this
assumption is that beliefs and attitudes of customers are based on the knowledge they have about a
product. Now consumer is taking help of social media regarding purchasing of any product. A true
market segment meets all of the following criteria: it is distinct from other segments (different
segments have different needs) (P. Market players are shifting from the traditional in-store format
towards the tech store. The study is based on primary data collected from 100 respondents. This
indicated that the relationship between the purchasing behavior and convenience was not strong. The
objective of this research was to explore how social media influence on purchasing decision of
consumers. The current research could be duplicated with a bigger sample size and a wider
geographical area, to find out more about Saudi consumers’ behaviors in online shopping post-
pandemic, in Saudi Arabia. In addition, the study considered the anonymity of the respondent and
they were informed that the data collected was for study purposes. For example, younger consumers
may be more likely to make impulsive purchases, while older consumers may be more financially
conservative. Saudi customers prefer traditional shopping that entails going to markets and physical
stores. Impact of Advertising on Consumers buying behavior through. Editor’s Choice articles are
based on recommendations by the scientific editors of MDPI journals from around the world.
We use cookies on our website to ensure you get the best experience. The example tallied 220
respondents and from the factual viewpoint, the ends were set up as far as the univariate and
bivariate investigation. Online shopping refers to purchasing goods and services over the internet,
also known as e-commerce ( Fu et al. 2020 ). The Saudi Vision 2030 aims to expand Saudi Arabia’s
means of earnings and enhance non-oil earnings, in order to minimize the oil-dependent economy (
Al-Maliki 2021 ). It's an impersonal and one-way marketing communication technique. As the
significance level is (0.01), it is less than (0.05), the hypothesis related to it is accepted. Kindly
contact the first author privately through e-mail. The purpose of this study is to evaluate the impact
of social-media on the buying behavior of the consumers in Mumbai. Beland, Louis-Philippe, Abel
Brodeur, and Taylor Wright. 2020. The Short-Term Economic Consequences of Covid-19: Exposure
to Disease, Remote Work and Government Response. Raman, Prashant. 2019. Understanding
female consumers’ intention to shop online: The role of trust, convenience and customer service. On
the basis of results, various recommendations were made; online marketers, vendors, executives and
marketing managers should deeply understand advantages, benefits and tools of social
communications. Therefore the study concludes that the positive impact of all these factors, on the
buying behavior of the consumer proves the loyalty of consumer towards brand. Understanding
consumer buying behavior can be useful for businesses, as it can help them develop marketing
strategies and design products that better meet the needs and preferences of consumers. According
to Evans, social media in not only about people reading and disseminating information, but also how
they share and create content for others to participate. This led to a reduce in demand for goods and
forced businesses to change their marketing strategies. A sample of 200 respondents will be selected
for the study. The study based on the affecting influencing factors of social media marketing such as
technology, infrastructure, culture, society in consumers’ buying decision in Saudi Arabia.The
research focuses on consumer’s behavior and responses, in terms of indirect advertising,
exaggerating on praising the product or service, false advertising, deceitful, and unprofessional
behaviors. The recommendation, review and consumer motivation among others are the motivating
factors that make the use of social media have a big influence on the purchasing behaviour of
consumers. The premise of this assumption is that beliefs and attitudes of customers are based on the
knowledge they have about a product. The individual must first encounter the situation and then the
product must be suitable for use in that particular situation. The sample of 150 respondents from
north Gujarat was taken for the study. At each extreme of the continuum, there can be recognised
two distinctive types of buying behaviour — planned and unplanned — which are to be researched
and discussed in the succeeding section of the present literature review. New Generative AI
technology strategy enables small businesses to level the p. The impact of marketing on customer s
behaviour - DiVA. Overall Saudi consumers tend to be more cost-conscious and less brand loyal.
2.3. Impact of COVID 19 on Saudi Shopping The COVID-19 pandemic has resulted in substantial
shifts in consumer behaviors, not just in the Kingdom of Saudi Arabia, but also around the world.
The study based on the affecting influencing factors of social media marketing such as technology,
infrastructure, culture, society in consumers’ buying decision in Saudi Arabia.The research focuses
on consumer’s behavior and responses, in terms of indirect advertising, exaggerating on praising the
product or service, false advertising, deceitful, and unprofessional behaviors. Therefore, electronic
business operators should provide consumers with their operator’s name and registration details. It
indicates that grocery, foods, and beverages were the highest purchased products, followed by
pharmaceuticals, apparel, shoes, accessories, and lastly, sports and fitness equipment ( Statista 2020
). Motivation refers to the underlying drives that influence consumer behavior, such as the need for
security, status, or social acceptance. To satisfy the research data has been collected from both the
primary and the secondary sources. On the basis of results, various recommendations were made;
online marketers, vendors, executives and marketing managers should deeply understand advantages,
benefits and tools of social communications.