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    Case Writeup 1 - Ben and Jerry's

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    ramsanadeem
    Ramsa Nadeem recommends that the Ben & Jerry's Board of Directors accept the acquisition offer from Meadowbrook Lane Capital. Meadowbrook Lane's offer best aligns with Ben & Jerry's mission and values by allowing it to operate independently, maintain its social commitments, and realize long-term growth while preserving its culture. Meadowbrook Lane also provides a competitive bid price that benefits shareholders. Other offers either did not share Ben & Jerry's values or compromised its management and social responsibilities. Accepting Meadowbrook Lane's offer serves the interests of all stakeholders.

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    Case Writeup 1 - Ben and Jerry's

    Uploaded by

    ramsanadeem
    17 views2 pages
    Ramsa Nadeem recommends that the Ben & Jerry's Board of Directors accept the acquisition offer from Meadowbrook Lane Capital. Meadowbrook Lane's offer best aligns with Ben & Jerry's mission and values by allowing it to operate independently, maintain its social commitments, and realize long-term growth while preserving its culture. Meadowbrook Lane also provides a competitive bid price that benefits shareholders. Other offers either did not share Ben & Jerry's values or compromised its management and social responsibilities. Accepting Meadowbrook Lane's offer serves the interests of all stakeholders.

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    Case Writeup 1- Ben and Jerry's

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    Ramsa Nadeem recommends that the Ben & Jerry's Board of Directors accept the acquisition offer from Meadowbrook Lane Capital. Meadowbrook Lane's offer best aligns with Ben & Jerry's mission and values by allowing it to operate independently, maintain its social commitments, and realize long-term growth while preserving its culture. Meadowbrook Lane also provides a competitive bid price that benefits shareholders. Other offers either did not share Ben & Jerry's values or compromised its management and social responsibilities. Accepting Meadowbrook Lane's offer serves the interests of all stakeholders.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    17 views2 pages

    Case Writeup 1 - Ben and Jerry's

    Uploaded by

    ramsanadeem
    Ramsa Nadeem recommends that the Ben & Jerry's Board of Directors accept the acquisition offer from Meadowbrook Lane Capital. Meadowbrook Lane's offer best aligns with Ben & Jerry's mission and values by allowing it to operate independently, maintain its social commitments, and realize long-term growth while preserving its culture. Meadowbrook Lane also provides a competitive bid price that benefits shareholders. Other offers either did not share Ben & Jerry's values or compromised its management and social responsibilities. Accepting Meadowbrook Lane's offer serves the interests of all stakeholders.

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    To: Ben & Jerry’s Board of Directors

    From: Ramsa Nadeem, Advisor


    February 16, 2024
    Subject: Recommendation for Ben & Jerry’s Acquisition

    Dear Board Members,

    After conducting extensive research, this memo will go over the company I have chosen to
    acquire Ben & Jerry’s.

    Recommendation:

    It is my recommendation that the Board accept the offer from Meadowbrook Lane Capital.
    Out of all the offers presented, this company aligns the most with Ben & Jerry’s mission
    statement- in terms of values, mission, and long-term objectives.

    Reasoning:

    Meadowbrook Lane’s offer stands out as the most favorable option for Ben & Jerry’s for the
    following reasons:

    1. Preservation of Independence: As shown in Meadowbrook Lane’s proposal, they


    will allow Ben & Jerry’s to run an independent company under the Meadowbrook
    Lane umbrella. This will benefit us because we will keep Ben & Jerry’s unique
    culture and values, as well as enforce our social responsibility. These elements have
    been crucial to our brand identity and marketing since the start of the company.

    2. Financial Aspects: Meadowbrook Lane’s offer provides a competitive bid price in


    cash of $32. This will uphold our promise to shareholders, and work in their interests.
    It will be a profitable opportunity for our investors to realize high returns on their
    investment in our company.

    3. Maintaining our Social Commitment: Meadowbrook Lane will allow Ben &
    Jerry’s to continue some of our social projects. This will allow us to uphold our
    mission statement, because we strive for the improvement of not only our local
    communities, but also the economy. Meadowbrook Lane’s effort in allowing us to
    keep our social initiatives in place will help us uphold our reputation as a socially
    responsible company.

    4. Long-Term Growth: Even though Meadowbrook Lane will install a new


    management team, it will allow Ben & Jerry’s to get new insight and even new
    growth strategies. Meadowbrook Lane’s investment could provide resources to help
    Ben & Jerry’s grow, while maintaining our traditional values.
    Other Factors:

    While there are other offers on the table, I feel as though they don't share the same values as
    Ben & Jerry’s:

    - Dreyer’s offer would allow Ben & Jerry’s to maintain the same management team,
    but the bid price they offered would not benefit shareholders as much as
    Meadowbrook Lane’s offer does.
    - Unilever’s offer is financially lucrative, but it jeopardizes the social commitments
    Ben & Jerry’s has in place.
    - Chartwell Investments’ offer will let them have a minority interest. However,
    Chartwell was unclear of their social commitments and wanted a new management. It
    seemed to compromise the core values of Ben & Jerry’s.

    Conclusion:

    In conclusion, Meadowbrook Lane Capital’s offer is the most suitable option for Ben &
    Jerry’s. They offered promising financial gains, while maintaining Ben & Jerry’s core values.
    I would recommend the Board to consider this recommendation and make a decision that will
    best serve the interests of all stakeholders involved.

    Please reach out if you require any further clarification or information regarding this matter.

    Sincerely,

    Ramsa Nadeem
    Board Advisor

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