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Millions of people around the world come to TikTok to express themselves creatively and be entertained.

In order to promote a safe and welcoming environment, we work to uphold our Community Guidelines by
removing accounts and content that don’t adhere to our policies. We strive to be transparent about how
we enforce our policies to continue building trust with our community members. We regularly publish
these reports with that aim in mind. . (https://newsroom.tiktok.com/fil-ph/new-community-guidelines)

Tiktok has an estimate 1.5 billion monthly active users in 2023 and is expected to reach 1.8 billion by the
end of 2024. TikTok is accessed by over 750 million users daily. Tiktok are by far the most popular social
media apps among students. Teens report spending an average of 1.5 hours per day on tiktok.(Rothwell
2023)

Indeed, TikTok is just one of many social media platforms that have faced scrutiny from lawmakers and
mental health experts regarding its impact on teenagers. The concern stems from various studies and
reports that highlight the potential for harmful content, such as promoting suicide and eating disorders, to
quickly reach vulnerable users on the platform. This issue is not exclusive to TikTok and has been a broader
concern across different social media platforms. A total of 795 requests by the Safety commissioner to
remove alleged bullying of children from various platforms were made since the beginning of 2022. For
TikTok alone, 209 requests were made in 2022, and 100 in 2023.( Regasa and Ettisa 2023)

excessive use of social media can lead to feelings of loneliness, anxiety, and depression. The constant
barrage of information, the pressure to maintain a certain image, and the fear of missing out can take a toll
on mental health. This is especially true for young people who might be more vulnerable to social
comparison and peer pressure. One thing that's certain, however, is that TikTok's algorithm is cleverly
designed to keep users scrolling through video after video. While this is great for the platform's metrics, it
can have side effects on your mental health. Studies have found that high levels of TikTok use are linked to
greater anxiety, depression, and poor sleep quality among young people.(Josselyn)

Balancing enjoyment and academic focus is crucial for higher education students, yet distractions like
TikTok pose a significant challenge, potentially leading to addiction and hindering assignment completion.
Regular social media use escalates reliance, with TikTok's influence extending to teenagers, tempting them
into risky challenges and exposing them to predators or bullies, fostering screen addiction. Parents must
understand TikTok's implications and initiate conversations with their children about responsible app
usage to mitigate these risks effectively. .( Regasa and Ettisa 2023)

While TikTok can be an enjoyable platform for students to unwind, it’s important to recognise the potential
impact it can have on their academic performance. Due to the nature of the app, students can easily get
distracted by it and find themselves wasting valuable time that they could be investing in their learning.It’s
not all bad news though: there are helpful strategies that students can use to strike a good balance
between social media use and maintaining productive study habits. So, check out our Mobile Phone
Management and Concentration Training workshops to help your students manage their devices (and
other distractions) more effectively(Drive 2023)
A. STATEMENT OF THE PROBLEM

It is impossible to overestimate the pervasiveness of social media's influence on students' lives, with sites
like TikTok attracting millions of users worldwide.Some of the detrimental effects of kids using TikTok have
been revealed by research. The possibility that TikTok could affect kids' academic achievement is one
common worry. According to studies, using TikTok excessively can impair focus, reduce productivity, and
impair time management abilities, all of which can make it more difficult for kids to succeed academically.
Furthermore, procrastination can be exacerbated by TikTok's addictive short-form video material, which
takes students' focus away from their studies and hinders their development.

Furthermore, it has been suggested that TikTok's algorithm-driven content suggestion system makes
students' problems with distraction and time displacement worse. It can be difficult for students to unwind
and give their academic obligations priority when an endless stream of engrossing films appears in their
tailored feed, which is optimized for maximum user engagement.

Concerns over TikTok's influence on students' self-esteem and body image have also been raised due to
the platform's concentration on carefully selected material, which frequently presents unattainable beauty
standards, lifestyle aspirations, and social comparison. Students' general well-being and psychological
health may be compromised by exposure to idealized portrayals on TikTok, which may lead to feelings of
inadequacy, comparison-induced stress, and unfavorable body image judgments.

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